Yahoo! Japan Display Ads

The table below gives information about all the data fields that you can import from Yahoo! Japan Display Ads.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name

Field API name

Description

Use in Adverity

Docs

10 sec video views

10 sec video views

metric

100% video views

100% video views

metric

25% video views

25% video views

metric

3 sec video views

3 sec video views

metric

50% video views

50% video views

metric

75% video views

75% video views

metric

95% video views

95% video views

metric

Account ID

Account ID

metric

Account Name

Account Name

dimension

Ad Distribution

Ad Distribution

dimension

Ad Group ID

Ad Group ID

metric

Ad Group Name

Ad Group Name

dimension

Ad ID

Ad ID

metric

Ad Name

Ad Name

dimension

Ad delivery settings

Ad delivery settings

dimension

Ad group delivery settings

Ad group delivery settings

dimension

Ad group label IDs (JSON)

Ad group label IDs (JSON)

dimension

Ad group labels

Ad group labels

dimension

Ad group labels (JSON)

Ad group labels (JSON)

dimension

Ad label IDs (JSON)

Ad label IDs (JSON)

dimension

Ad labels

Ad labels

metric

Ad labels (JSON)

Ad labels (JSON)

dimension

Ad type

Ad type

dimension

Ad type (prev)

Ad type (prev)

dimension

Age

Age

dimension

App ID/Package name

App ID/Package name

metric

App Name

App Name

dimension

App OS

App OS

dimension

Avg. CPC

Avg. CPC

metric

Avg. CPM

Avg. CPM

metric

Avg. CPV

Avg. CPV

metric

Avg. duration of video viewed

Avg. duration of video viewed

metric

Avg. position

Avg. position

metric

Avg. vCPM

Avg. vCPM

metric

Avg. video view rate

Avg. video view rate

metric

Campaign ID

Campaign ID

metric

Campaign Name

Campaign Name

dimension

Campaign Type

Campaign Type

dimension

Campaign buying type

Campaign buying type

dimension

Campaign delivery settings

Campaign delivery settings

dimension

Campaign delivery type

Campaign delivery type

dimension

Campaign goals

Campaign goals

dimension

Campaign label IDs (JSON)

Campaign label IDs (JSON)

dimension

Campaign labels

Campaign labels

dimension

Campaign labels (JSON)

Campaign labels (JSON)

dimension

Carrier

Carrier

dimension

City

City

dimension

City ID

City ID

dimension

Clicks

Clicks

metric

Content keyword

Content keyword

dimension

Content keyword ID

Content keyword ID

metric

Conv. rate

Conv. rate

metric

Conv. rate (all)

Conv. rate (all)

metric

Conv. rate (via click)

Conv. rate (via click)

metric

Conv. value

Conv. value

metric

Conv. value (all)

Conv. value (all)

metric

Conv. value (all)/conv. (all)

Conv. value (all)/conv. (all)

metric

Conv. value (all)/cost

Conv. value (all)/cost

metric

Conv. value (via click)

Conv. value (via click)

metric

Conv. value (via click)/conv. (via click)

Conv. value (via click)/conv. (via click)

metric

Conv. value (via click)/cost

Conv. value (via click)/cost

metric

Conv. value/conv.

Conv. value/conv.

metric

Conv. value/cost

Conv. value/cost

metric

Conversion group ID

Conversion group ID

dimension

Conversion group name

Conversion group name

dimension

Daily

Daily

dimension

Description 1

Description 1

dimension

Description 2

Description 2

dimension

Destination URL (campaign banner)

Destination URL (campaign banner)

dimension

Device

Device

dimension

Display URL

Display URL

dimension

Distance from target location

Distance from target location

dimension

Dynamic Image Extensions

Dynamic Image Extensions

dimension

File Name

File Name

dimension

Final URL

Final URL

dimension

Gender

Gender

dimension

Hourly

Hourly

metric

Impression share

Impression share

metric

Impressions

Impressions

metric

Layout

Layout

dimension

Lifetime budget

Lifetime budget

dimension

Lost impression share (budget)

Lost impression share (budget)

metric

Lost impression share (rank)

Lost impression share (rank)

metric

Main media format

Main media format

dimension

Measured impression rate

Measured impression rate

metric

Measured impressions

Measured impressions

metric

Media ID

Media ID

metric

Media Name

Media Name

dimension

Month

Month

dimension

Paid video view rate (CPV)

Paid video view rate (CPV)

metric

Paid video views (CPV)

Paid video views (CPV)

metric

Pixel Size

Pixel Size

dimension

Prefecture ID

Prefecture ID

dimension

Prefectures

Prefectures

dimension

Responsive ads type

Responsive ads type

dimension

Search Keyword

Search Keyword

dimension

Search Keyword ID

Search Keyword ID

metric

Target radius

Target radius

dimension

Title

Title

dimension

Tracking URL

Tracking URL

dimension

Video view through rate

Video view through rate

metric

Video views

Video views

metric

View-through conversions

View-through conversions

metric

Viewable CTR

Viewable CTR

metric

Viewable CTR per panel

Viewable CTR per panel

metric

Viewable clicks

Viewable clicks

metric

Viewable impression rate

Viewable impression rate

metric

Viewable impressions

Viewable impressions

metric

Viewable impressions per panel

Viewable impressions per panel

metric

Ward

Ward

dimension

Ward ID

Ward ID

dimension

Web/App

Web/App

dimension