Yahoo! Japan Display Ads: Most-used fields

The table below gives information about most-used fields that you can import from Yahoo! Japan Display Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
10 sec video views	10 sec video views	metric
100% video views	100% video views	metric
25% video views	25% video views	metric
3 sec video views	3 sec video views	metric
50% video views	50% video views	metric
75% video views	75% video views	metric
95% video views	95% video views	metric
Account ID	Account ID	metric
Account Name	Account Name	dimension
Ad Group ID	Ad Group ID	metric
Ad Group Name	Ad Group Name	dimension
Ad ID	Ad ID	metric
Ad Name	Ad Name	dimension
Ad type	Ad type	dimension
Avg. CPC	Avg. CPC	metric
Avg. CPM	Avg. CPM	metric
Base Account ID	Base Account ID	metric
CTR	CTR	metric
Campaign ID	Campaign ID	metric
Campaign Name	Campaign Name	dimension
Clicks	Clicks	metric
Content keyword	Content keyword	dimension
Conv. rate	Conv. rate	metric
Conv. rate (all)	Conv. rate (all)	metric
Conv. value	Conv. value	metric
Conv. value (all)	Conv. value (all)	metric
Conversions	Conversions	metric
Conversions (all)	Conversions (all)	metric
Cost	Cost	metric
Cost/conv.	Cost/conv.	metric
Cost/conv. (all)	Cost/conv. (all)	metric
Daily	Daily	dimension
Description 1	Description 1	dimension
Description 2	Description 2	dimension
Destination URL (campaign banner)	Destination URL (campaign banner)	dimension
Device	Device	dimension
Display URL	Display URL	dimension
Final URL	Final URL	dimension
Impressions	Impressions	metric
Measured impressions	Measured impressions	metric
Paid video views (CPV)	Paid video views (CPV)	metric
Search Keyword	Search Keyword	dimension
Search Keyword ID	Search Keyword ID	metric
Title	Title	dimension
Tracking URL	Tracking URL	dimension
Video views	Video views	metric
Viewable clicks	Viewable clicks	metric
Viewable impressions	Viewable impressions	metric