Yahoo! Japan Display Ads: Most-used fields#
The table below gives information about most-used fields that you can import from Yahoo! Japan Display Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
10 sec video views Metric
The number of times a video ad was viewed for at least 10 seconds.
100% video views Metric
The number of times a video ad was viewed to completion (100% of its length).
25% video views Metric
The number of times a video ad was viewed for at least 25% of its total length.
3 sec video views Metric
The number of times a video ad was viewed for at least 3 seconds.
50% video views Metric
The number of times a video ad was viewed for at least 50% of its total length.
75% video views Metric
The number of times a video ad was viewed for at least 75% of its total length.
95% video views Metric
The number of times a video ad was viewed for at least 95% of its total length.
Account ID Dimension
A unique identifier for the advertising account.
Account Name Dimension
The name of the advertising account.
Ad Group ID Dimension
A unique identifier for the ad group within a campaign.
Ad Group Name Dimension
The name of the ad group.
Ad ID Dimension
A unique identifier for the specific ad creative.
Ad Name Dimension
The name assigned to the ad creative.
Ad type Dimension
The format or style of the ad, such as text, image, or video.
Base Account ID Metric
A unique identifier for the base advertising account, often representing the top-level account in a hierarchy.
Campaign ID Dimension
A unique identifier for the advertising campaign.
Campaign Name Dimension
The name of the advertising campaign.
Clicks Metric
The total number of clicks on an ad.
Conv. value Metric
The total value of sales or other valuable actions generated by conversions. This is the sum of the 'Value per conversion' set for the conversion tracking tag.
Conv. value (all) Metric
The total value of sales or other valuable actions attributed to all conversions. This is the sum of the 'Value per conversion' set for the conversion tracking tag, regardless of the conversion counting setting.
Conversion ID Dimension
A unique identifier assigned to each conversion event, allowing for specific tracking and analysis of individual conversions.
Conversion Name Dimension
The user-defined name assigned to a conversion action, used for identifying and categorizing conversion events within reports.
Conversions Metric
The number of valuable actions (e.g., purchase, membership registration, document request) performed by users who clicked your ad or visited your website after viewing a paid video for 10 seconds or more. This metric counts conversions based on the conversion-counting setting (One per click or Many per click) and excludes view-through conversions.
Conversions (all) Metric
The total number of valuable actions (e.g., purchase, membership registration, document request) by users who clicked your ad or visited your website after viewing a paid video for 10 seconds or more. This metric counts conversions regardless of the conversion-counting setting.
Cost Metric
The total cost incurred for advertising activity.
Daily Dimension
Indicates that data is reported or broken down on a daily basis.
Description 1 Dimension
The first line of descriptive text for the ad creative.
Description 2 Dimension
The second line of descriptive text for the ad creative.
Device Dimension
The type of device where advertisements are delivered, such as PCs, smartphones, and tablets.
Final URL Dimension
The URL that a user lands on when they click your ad.
Impressions Metric
The total number of times an ad was displayed.
Measured impressions Metric
The number of impressions that are eligible to be counted as viewable impressions. Not all ad placements can measure viewable impressions, and these impressions are counted using client-side measurement.
Title Dimension
The main headline or title text for an ad creative.
Tracking URL Dimension
A URL used to track ad performance and user interactions after an ad click.
Video views Metric
The total number of times a video ad started playing, including short views that are not charged.
Viewable clicks Metric
The number of clicks on an ad that occurred when the ad appearance was counted as a viewable impression.
Viewable impressions Metric
The number of times an ad appeared within a user's visible screen area. This metric specifically reports impressions that meet viewability criteria.