Yahoo! Japan Display Ads: Most-used fields

The table below gives information about most-used fields that you can import from Yahoo! Japan Display Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
10 sec video views	10 sec video views	The number of times a video ad was viewed for 11 seconds or longer. If the video is shorter than 11 seconds, a view is counted when the video is watched to the end. For CPV (Cost Per View) campaigns, this value also represents the number of paid video views.	metric
100% video views	100% video views	The number of times a video ad was viewed to 100% of its total duration.	metric
25% video views	25% video views	The number of times a video ad was viewed to 25% of its total duration.	metric
3 sec video views	3 sec video views	The number of video ad views that lasted for 3 seconds or more.	metric
50% video views	50% video views	The number of times a video ad was viewed to 50% of its total duration.	metric
75% video views	75% video views	The number of times a video ad was viewed to 75% of its total duration.	metric
95% video views	95% video views	The number of times a video ad was viewed to 95% of its total duration.	metric
Account ID	Account ID	A unique identifier for the advertising account.	dimension
Account Name	Account Name	The name of the advertising account.	dimension
Ad Group ID	Ad Group ID	A unique identifier for the ad group within a campaign.	dimension
Ad Group Name	Ad Group Name	The name of the ad group.	dimension
Ad ID	Ad ID	A unique identifier for the specific ad creative.	dimension
Ad Name	Ad Name	The name assigned to the ad creative.	dimension
Ad type	Ad type	The format or style of the ad, such as text, image, or video.	dimension
Avg. CPC	Avg. CPC	Average cost-per-click. It is calculated by dividing the total cost by the number of clicks your ad received.	metric
Base Account ID	Base Account ID	A unique identifier for the base advertising account, often representing the top-level account in a hierarchy.	metric
Campaign ID	Campaign ID	A unique identifier for the advertising campaign.	dimension
Campaign Name	Campaign Name	The name of the advertising campaign.	dimension
Campaign delivery settings	Campaign delivery settings	This field indicates the current delivery status of a campaign, determining if ads are active (delivering) or paused (not delivering).	dimension
Clicks	Clicks	The total number of clicks on an ad.	metric
Conv. value	Conv. value	The total value of sales or other valuable actions generated by conversions. This is the sum of the ‘Value per conversion’ set for the conversion tracking tag.	metric
Conv. value (all)	Conv. value (all)	The total value of sales or other valuable actions attributed to all conversions. This is the sum of the ‘Value per conversion’ set for the conversion tracking tag, regardless of the conversion counting setting.	metric
Conversions	Conversions	The number of valuable actions (e.g., purchase, membership registration, document request) performed by users who clicked your ad or visited your website after viewing a paid video for 10 seconds or more. This metric counts conversions based on the conversion-counting setting (One per click or Many per click) and excludes view-through conversions.	metric
Conversions (all)	Conversions (all)	The total number of valuable actions (e.g., purchase, membership registration, document request) by users who clicked your ad or visited your website after viewing a paid video for 10 seconds or more. This metric counts conversions regardless of the conversion-counting setting.	metric
Cost	Cost	The total cost incurred for advertising activity.	metric
Cost/conv. (all)	Cost/conv. (all)	Advertising cost per all conversions. This metric is calculated by dividing the total advertising Cost by the total number of all conversions. All conversions include valuable user actions (e.g., purchase, membership registration, document request) regardless of the conversion-counting setting.	metric
Daily	Daily	Indicates that data is reported or broken down on a daily basis.	dimension
Description 1	Description 1	The first line of descriptive text for the ad creative.	dimension
Description 2	Description 2	The second line of descriptive text for the ad creative.	dimension
Device	Device	The type of device where advertisements are delivered, such as PCs, smartphones, and tablets.	dimension
Display URL	Display URL	The URL shown in the ad.	dimension
Final URL	Final URL	The URL that a user lands on when they click your ad.	dimension
Impressions	Impressions	The total number of times an ad was displayed.	metric
Lifetime budget	Lifetime budget	The Lifetime budget represents the total amount of money allocated for a campaign’s entire duration. This setting is typically managed within budget-related services of the API, such as BudgetOrderService, to define the spending limit for a campaign.	dimension
Measured impressions	Measured impressions	The number of impressions that are eligible to be counted as viewable impressions. Not all ad placements can measure viewable impressions, and these impressions are counted using client-side measurement.	metric
Media ID	Media ID	A unique identifier for the ad creative or media asset used within a specific ad group or campaign. This ID is essential for tracking and managing individual ad elements.	dimension
Media Name	Media Name	The user-defined name or title of the ad creative or media asset. This name helps in identifying and organizing different ad creatives.	dimension
Title	Title	The main headline or title text for an ad creative.	dimension
Tracking URL	Tracking URL	A URL used to track ad performance and user interactions after an ad click.	dimension
Video views	Video views	The total number of times a video ad started playing, including short views that are not charged.	metric
Viewable clicks	Viewable clicks	The number of clicks on an ad that occurred when the ad appearance was counted as a viewable impression.	metric
Viewable impressions	Viewable impressions	The number of times an ad appeared within a user’s visible screen area. This metric specifically reports impressions that meet viewability criteria.	metric