Yahoo! Japan Display Ads: Most-used fields

The table below gives information about most-used fields that you can import from Yahoo! Japan Display Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Account ID	Account ID	A unique identifier for the advertising account.	dimension
Account Name	Account Name	The name of the advertising account.	dimension
Ad Group ID	Ad Group ID	A unique identifier for the ad group within a campaign.	dimension
Ad Group Name	Ad Group Name	The name of the ad group.	dimension
Ad ID	Ad ID	A unique identifier for the specific ad creative.	dimension
Ad Name	Ad Name	The name assigned to the ad creative.	dimension
Ad type	Ad type	The format or style of the ad, such as text, image, or video.	dimension
Avg. CPC	Avg. CPC	Average cost-per-click. It is calculated by dividing the total cost by the number of clicks your ad received.	metric
Base Account ID	Base Account ID	A unique identifier for the base advertising account, often representing the top-level account in a hierarchy.	metric
Campaign ID	Campaign ID	A unique identifier for the advertising campaign.	dimension
Campaign Name	Campaign Name	The name of the advertising campaign.	dimension
Campaign Type	Campaign Type	Represents the type or objective of the advertising campaign, such as ‘Standard Campaign’ or ‘Guaranteed Campaign’. This field helps categorize and understand the nature of different campaigns.	dimension
Clicks	Clicks	The total number of clicks on an ad.	metric
Cost	Cost	The total cost incurred for advertising activity.	metric
Cost/conv. (all)	Cost/conv. (all)	Advertising cost per all conversions. This metric is calculated by dividing the total advertising Cost by the total number of all conversions. All conversions include valuable user actions (e.g., purchase, membership registration, document request) regardless of the conversion-counting setting.	metric
Daily	Daily	Indicates that data is reported or broken down on a daily basis.	dimension
Device	Device	The type of device where advertisements are delivered, such as PCs, smartphones, and tablets.	dimension
Display URL	Display URL	The URL shown in the ad.	dimension
Final URL	Final URL	The URL that a user lands on when they click your ad.	dimension
Impressions	Impressions	The total number of times an ad was displayed.	metric
Lifetime budget	Lifetime budget		dimension
Media ID	Media ID	A unique identifier for the ad creative or media asset used within a specific ad group or campaign. This ID is essential for tracking and managing individual ad elements.	dimension
Media Name	Media Name	The user-defined name or title of the ad creative or media asset. This name helps in identifying and organizing different ad creatives.	dimension
Month	Month	The calendar month for which the report data is aggregated. This field is used for time-based analysis and trend reporting.	dimension
Title	Title	The main headline or title text for an ad creative.	dimension
Tracking URL	Tracking URL	A URL used to track ad performance and user interactions after an ad click.	dimension