Yahoo! Japan Display Ads: Most-used fields

The table below gives information about most-used fields that you can import from Yahoo! Japan Display Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Account ID	Account ID	A unique identifier for the advertising account.	dimension
Account Name	Account Name	The name of the advertising account.	dimension
Ad Group ID	Ad Group ID	A unique identifier for the ad group within a campaign.	dimension
Ad Group Name	Ad Group Name	The name of the ad group.	dimension
Ad ID	Ad ID	A unique identifier for the specific ad creative.	dimension
Ad Name	Ad Name	The name assigned to the ad creative.	dimension
Ad type	Ad type	The format or style of the ad, such as text, image, or video.	dimension
Base Account ID	Base Account ID	A unique identifier for the base advertising account, often representing the top-level account in a hierarchy.	dimension
Campaign ID	Campaign ID	A unique identifier for the advertising campaign.	dimension
Campaign Name	Campaign Name	The name of the advertising campaign.	dimension
Clicks	Clicks	The total number of clicks on an ad.	metric
Conv. value	Conv. value	The total value of sales or other valuable actions generated by conversions. This is the sum of the ‘Value per conversion’ set for the conversion tracking tag.	metric
Conv. value (all)	Conv. value (all)	The total value of sales or other valuable actions attributed to all conversions. This is the sum of the ‘Value per conversion’ set for the conversion tracking tag, regardless of the conversion counting setting.	metric
Conversions	Conversions	The number of valuable actions (e.g., purchase, membership registration, document request) performed by users who clicked your ad or visited your website after viewing a paid video for 10 seconds or more. This metric counts conversions based on the conversion-counting setting (One per click or Many per click) and excludes view-through conversions.	metric
Conversions (all)	Conversions (all)	The total number of valuable actions (e.g., purchase, membership registration, document request) by users who clicked your ad or visited your website after viewing a paid video for 10 seconds or more. This metric counts conversions regardless of the conversion-counting setting.	metric
Cost	Cost	The total cost incurred for advertising activity.	metric
Daily	Daily	Indicates that data is reported or broken down on a daily basis.	dimension
Description 1	Description 1	The first line of descriptive text for the ad creative.	dimension
Description 2	Description 2	The second line of descriptive text for the ad creative.	dimension
Device	Device	The type of device where advertisements are delivered, such as PCs, smartphones, and tablets.	dimension
Final URL	Final URL	The URL that a user lands on when they click your ad.	dimension
Impressions	Impressions	The total number of times an ad was displayed.	metric
Measured impressions	Measured impressions	The number of impressions that are eligible to be counted as viewable impressions. Not all ad placements can measure viewable impressions, and these impressions are counted using client-side measurement.	metric
Title	Title	The main headline or title text for an ad creative.	dimension
Tracking URL	Tracking URL	A URL used to track ad performance and user interactions after an ad click.	dimension
Video views	Video views	The total number of times a video ad started playing, including short views that are not charged.	metric
Viewable clicks	Viewable clicks	The number of clicks on an ad that occurred when the ad appearance was counted as a viewable impression.	metric
Viewable impressions	Viewable impressions	The number of times an ad appeared within a user’s visible screen area. This metric specifically reports impressions that meet viewability criteria.	metric