YouGov BrandIndex
The table below gives information about all the data fields that you can import from YouGov BrandIndex.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
adaware.negatives |
adaware.negatives |
Float |
|
metric |
|
|
adaware.negatives_neutrals |
adaware.negatives_neutrals |
Float |
|
metric |
|
|
adaware.neutrals |
adaware.neutrals |
Float |
|
metric |
|
|
adaware.no |
adaware.no |
String |
|
dimension |
|
|
adaware.positives |
adaware.positives |
String |
|
metric |
|
|
adaware.positives_neutrals |
adaware.positives_neutrals |
String |
|
metric |
|
|
adaware.score |
adaware.score |
Float |
|
metric |
|
|
adaware.volume |
adaware.volume |
Float |
|
metric |
|
|
adaware.yes |
adaware.yes |
String |
|
dimension |
|
|
aided.negatives |
aided.negatives |
Float |
|
metric |
|
|
aided.negatives_neutrals |
aided.negatives_neutrals |
String |
|
metric |
|
|
aided.neutrals |
aided.neutrals |
String |
|
metric |
|
|
aided.no |
aided.no |
String |
|
dimension |
|
|
aided.positives |
aided.positives |
String |
|
metric |
|
|
aided.positives_neutrals |
aided.positives_neutrals |
String |
|
metric |
|
|
aided.score |
aided.score |
String |
|
metric |
|
|
aided.volume |
aided.volume |
Float |
|
metric |
|
|
aided.yes |
aided.yes |
String |
|
dimension |
|
|
attention.negatives |
attention.negatives |
String |
|
metric |
|
|
attention.negatives_neutrals |
attention.negatives_neutrals |
Float |
|
metric |
|
|
attention.neutrals |
attention.neutrals |
String |
|
metric |
|
|
attention.no |
attention.no |
String |
|
dimension |
|
|
attention.positives |
attention.positives |
Float |
|
metric |
|
|
attention.positives_neutrals |
attention.positives_neutrals |
String |
|
metric |
|
|
attention.score |
attention.score |
String |
|
metric |
|
|
attention.volume |
attention.volume |
String |
|
metric |
|
|
attention.yes |
attention.yes |
String |
|
dimension |
|
|
brand |
brand |
String |
|
dimension |
|
|
brand_id |
brand_id |
Long |
|
dimension |
|
|
brand_name |
brand_name |
String |
|
dimension |
|
|
buzz.negatives |
buzz.negatives |
Float |
|
metric |
|
|
buzz.negatives_neutrals |
buzz.negatives_neutrals |
String |
|
metric |
|
|
buzz.neutrals |
buzz.neutrals |
String |
|
metric |
|
|
buzz.positives |
buzz.positives |
Float |
|
metric |
|
|
buzz.positives_neutrals |
buzz.positives_neutrals |
String |
|
metric |
|
|
buzz.score |
buzz.score |
Float |
|
metric |
|
|
buzz.volume |
buzz.volume |
Float |
|
metric |
|
|
consider.negatives |
consider.negatives |
Float |
|
metric |
|
|
consider.negatives_neutrals |
consider.negatives_neutrals |
String |
|
metric |
|
|
consider.neutrals |
consider.neutrals |
Float |
|
metric |
|
|
consider.no |
consider.no |
String |
|
dimension |
|
|
consider.positives |
consider.positives |
Float |
|
metric |
|
|
consider.positives_neutrals |
consider.positives_neutrals |
String |
|
metric |
|
|
consider.score |
consider.score |
String |
|
metric |
|
|
consider.volume |
consider.volume |
String |
|
metric |
|
|
consider.yes |
consider.yes |
String |
|
dimension |
|
|
current_own.negatives |
current_own.negatives |
Float |
|
metric |
|
|
current_own.negatives_neutrals |
current_own.negatives_neutrals |
Float |
|
metric |
|
|
current_own.neutrals |
current_own.neutrals |
String |
|
metric |
|
|
current_own.no |
current_own.no |
String |
|
metric |
|
|
current_own.positives |
current_own.positives |
String |
|
metric |
|
|
current_own.positives_neutrals |
current_own.positives_neutrals |
Float |
|
metric |
|
|
current_own.score |
current_own.score |
Float |
|
metric |
|
|
current_own.volume |
current_own.volume |
String |
|
metric |
|
|
current_own.yes |
current_own.yes |
String |
|
metric |
|
|
custom_sectors |
custom_sectors |
String |
|
dimension |
|
|
date |
date |
Date |
|
dimension |
|
|
filters_applied |
filters_applied |
String |
|
dimension |
|
|
former_own.negatives |
former_own.negatives |
Float |
|
metric |
|
|
former_own.negatives_neutrals |
former_own.negatives_neutrals |
Float |
|
metric |
|
|
former_own.neutrals |
former_own.neutrals |
Float |
|
metric |
|
|
former_own.no |
former_own.no |
String |
|
dimension |
|
|
former_own.positives |
former_own.positives |
String |
|
metric |
|
|
former_own.positives_neutrals |
former_own.positives_neutrals |
Float |
|
metric |
|
|
former_own.score |
former_own.score |
Float |
|
metric |
|
|
former_own.volume |
former_own.volume |
Float |
|
metric |
|
|
former_own.yes |
former_own.yes |
String |
|
dimension |
|
|
impression.negatives |
impression.negatives |
Float |
|
metric |
|
|
impression.negatives_neutrals |
impression.negatives_neutrals |
Float |
|
metric |
|
|
impression.neutrals |
impression.neutrals |
String |
|
metric |
|
|
impression.positives |
impression.positives |
Float |
|
metric |
|
|
impression.positives_neutrals |
impression.positives_neutrals |
String |
|
metric |
|
|
impression.score |
impression.score |
Float |
|
metric |
|
|
impression.volume |
impression.volume |
Float |
|
metric |
|
|
index.negatives |
index.negatives |
Float |
|
metric |
|
|
index.negatives_neutrals |
index.negatives_neutrals |
Float |
|
metric |
|
|
index.neutrals |
index.neutrals |
Float |
|
metric |
|
|
index.positives |
index.positives |
String |
|
metric |
|
|
index.positives_neutrals |
index.positives_neutrals |
Float |
|
metric |
|
|
index.score |
index.score |
String |
|
metric |
|
|
index.volume |
index.volume |
Float |
|
metric |
|
|
likelybuy.negatives |
likelybuy.negatives |
String |
|
metric |
|
|
likelybuy.negatives_neutrals |
likelybuy.negatives_neutrals |
Float |
|
metric |
|
|
likelybuy.neutrals |
likelybuy.neutrals |
String |
|
metric |
|
|
likelybuy.no |
likelybuy.no |
String |
|
dimension |
|
|
likelybuy.positives |
likelybuy.positives |
String |
|
metric |
|
|
likelybuy.positives_neutrals |
likelybuy.positives_neutrals |
String |
|
metric |
|
|
likelybuy.score |
likelybuy.score |
String |
|
metric |
|
|
likelybuy.volume |
likelybuy.volume |
String |
|
metric |
|
|
likelybuy.yes |
likelybuy.yes |
String |
|
dimension |
|
|
profiles |
profiles |
String |
|
dimension |
|
|
quality.negative |
quality.negative |
String |
|
dimension |
|
|
quality.negatives |
quality.negatives |
String |
|
metric |
|
|
quality.negatives_neutrals |
quality.negatives_neutrals |
Float |
|
metric |
|
|
quality.neutral |
quality.neutral |
String |
|
dimension |
|
|
quality.neutrals |
quality.neutrals |
Float |
|
metric |
|
|
quality.positive |
quality.positive |
String |
|
dimension |
|
|
quality.positives |
quality.positives |
String |
|
metric |
|
|
quality.positives_neutrals |
quality.positives_neutrals |
String |
|
metric |
|
|
quality.score |
quality.score |
Float |
|
metric |
|
|
quality.unaware |
quality.unaware |
String |
|
dimension |
|
|
quality.volume |
quality.volume |
Float |
|
metric |
|
|
recommend.negatives |
recommend.negatives |
String |
|
metric |
|
|
recommend.negatives_neutrals |
recommend.negatives_neutrals |
Float |
|
metric |
|
|
recommend.neutrals |
recommend.neutrals |
String |
|
metric |
|
|
recommend.positives |
recommend.positives |
String |
|
metric |
|
|
recommend.positives_neutrals |
recommend.positives_neutrals |
String |
|
metric |
|
|
recommend.score |
recommend.score |
Float |
|
metric |
|
|
recommend.volume |
recommend.volume |
String |
|
metric |
|
|
region |
region |
String |
|
dimension |
|
|
reputation.negatives |
reputation.negatives |
Float |
|
metric |
|
|
reputation.negatives_neutrals |
reputation.negatives_neutrals |
Float |
|
metric |
|
|
reputation.neutrals |
reputation.neutrals |
String |
|
metric |
|
|
reputation.positives |
reputation.positives |
String |
|
metric |
|
|
reputation.positives_neutrals |
reputation.positives_neutrals |
Float |
|
metric |
|
|
reputation.score |
reputation.score |
Float |
|
metric |
|
|
reputation.volume |
reputation.volume |
Float |
|
metric |
|
|
satisfaction.negative |
satisfaction.negative |
String |
|
dimension |
|
|
satisfaction.negatives |
satisfaction.negatives |
String |
|
metric |
|
|
satisfaction.negatives_neutrals |
satisfaction.negatives_neutrals |
Float |
|
metric |
|
|
satisfaction.neutral |
satisfaction.neutral |
String |
|
dimension |
|
|
satisfaction.neutrals |
satisfaction.neutrals |
String |
|
metric |
|
|
satisfaction.positive |
satisfaction.positive |
String |
|
dimension |
|
|
satisfaction.positives |
satisfaction.positives |
Float |
|
metric |
|
|
satisfaction.positives_neutrals |
satisfaction.positives_neutrals |
String |
|
metric |
|
|
satisfaction.score |
satisfaction.score |
String |
|
metric |
|
|
satisfaction.unaware |
satisfaction.unaware |
String |
|
dimension |
|
|
satisfaction.volume |
satisfaction.volume |
String |
|
metric |
|
|
sector |
sector |
String |
|
dimension |
|
|
sector_name |
sector_name |
String |
|
dimension |
|
|
sector_type |
sector_type |
String |
|
dimension |
|
|
sectors |
sectors |
String |
|
dimension |
|
|
segments |
segments |
String |
|
dimension |
|
|
value.negatives |
value.negatives |
String |
|
metric |
|
|
value.negatives_neutrals |
value.negatives_neutrals |
Float |
|
metric |
|
|
value.neutrals |
value.neutrals |
String |
|
metric |
|
|
value.positives |
value.positives |
String |
|
metric |
|
|
value.positives_neutrals |
value.positives_neutrals |
String |
|
metric |
|
|
value.score |
value.score |
String |
|
metric |
|
|
value.volume |
value.volume |
String |
|
metric |
|
|
wom.negatives |
wom.negatives |
Float |
|
metric |
|
|
wom.negatives_neutrals |
wom.negatives_neutrals |
String |
|
metric |
|
|
wom.neutrals |
wom.neutrals |
String |
|
metric |
|
|
wom.positives |
wom.positives |
Float |
|
metric |
|
|
wom.positives_neutrals |
wom.positives_neutrals |
Float |
|
metric |
|
|
wom.score |
wom.score |
Float |
|
metric |
|
|
wom.volume |
wom.volume |
Float |
|
metric |
|