YouGov BrandIndex: Most-used fields#
The table below gives information about most-used fields that you can import from YouGov BrandIndex. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Age |
Age |
The age group used as an audience segment for the data. |
dimension |
Gender |
Gender |
The gender used as an audience segment for the data. |
dimension |
adaware.negatives |
adaware.negatives |
Represents the count or percentage of negative responses related to a brand’s advertising awareness. |
metric |
adaware.negatives_neutrals |
adaware.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to a brand’s advertising awareness. |
metric |
adaware.neutrals |
adaware.neutrals |
Represents the count or percentage of neutral responses related to a brand’s advertising awareness. |
metric |
adaware.no |
adaware.no |
The count or percentage of respondents who are not aware of a brand’s advertising. |
metric |
adaware.positives |
adaware.positives |
Represents the count or percentage of positive responses related to a brand’s advertising awareness. |
metric |
adaware.positives_neutrals |
adaware.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to a brand’s advertising awareness. |
metric |
adaware.score |
adaware.score |
The overall score for a brand’s advertising awareness, often a net score indicating sentiment. |
metric |
adaware.volume |
adaware.volume |
The total number of responses or mentions related to a brand’s advertising awareness. |
metric |
adaware.yes |
adaware.yes |
The count or percentage of respondents who are aware of a brand’s advertising. |
metric |
aided.negatives |
aided.negatives |
Represents the count or percentage of negative responses related to a brand’s aided awareness. |
metric |
aided.negatives_neutrals |
aided.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to a brand’s aided awareness. |
metric |
aided.neutrals |
aided.neutrals |
Represents the count or percentage of neutral responses related to a brand’s aided awareness. |
metric |
aided.no |
aided.no |
The count or percentage of respondents who are not aware of a brand, even when prompted (aided awareness). |
metric |
aided.positives |
aided.positives |
Represents the count or percentage of positive responses related to a brand’s aided awareness. |
metric |
aided.positives_neutrals |
aided.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to a brand’s aided awareness. |
metric |
aided.score |
aided.score |
The overall score for a brand’s aided awareness, often a net score indicating sentiment. |
metric |
aided.volume |
aided.volume |
The total number of responses or mentions related to a brand’s aided awareness. |
metric |
aided.yes |
aided.yes |
The count or percentage of respondents who are aware of a brand when prompted (aided awareness). |
metric |
attention.negatives |
attention.negatives |
Represents the count or percentage of negative responses related to consumer attention towards a brand. |
metric |
attention.negatives_neutrals |
attention.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to consumer attention towards a brand. |
metric |
attention.neutrals |
attention.neutrals |
Represents the count or percentage of neutral responses related to consumer attention towards a brand. |
metric |
attention.no |
attention.no |
The count or percentage of respondents who do not pay attention to a brand. |
metric |
attention.positives |
attention.positives |
Represents the count or percentage of positive responses related to consumer attention towards a brand. |
metric |
attention.positives_neutrals |
attention.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to consumer attention towards a brand. |
metric |
attention.score |
attention.score |
The overall score for consumer attention towards a brand, often a net score indicating sentiment. |
metric |
attention.volume |
attention.volume |
The total number of responses or mentions related to consumer attention towards a brand. |
metric |
attention.yes |
attention.yes |
The count or percentage of respondents who pay attention to a brand. |
metric |
brand |
brand |
The name of the brand being analyzed. |
dimension |
brand_id |
brand_id |
A unique identifier for the brand. |
dimension |
brand_name |
brand_name |
The name of the brand being analyzed. |
dimension |
buzz.negative |
buzz.negative |
The count or percentage of negative mentions or sentiment related to brand buzz. |
metric |
buzz.negatives |
buzz.negatives |
Represents the count or percentage of negative responses related to brand buzz. |
metric |
buzz.negatives_neutrals |
buzz.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to brand buzz. |
metric |
buzz.neutral |
buzz.neutral |
The count or percentage of neutral mentions or sentiment related to brand buzz. |
metric |
buzz.neutrals |
buzz.neutrals |
Represents the count or percentage of neutral responses related to brand buzz. |
metric |
buzz.positive |
buzz.positive |
The count or percentage of positive mentions or sentiment related to brand buzz. |
metric |
buzz.positives |
buzz.positives |
Represents the count or percentage of positive responses related to brand buzz. |
metric |
buzz.positives_neutrals |
buzz.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to brand buzz. |
metric |
buzz.score |
buzz.score |
The overall net score for brand buzz, indicating general consumer discussion and sentiment. |
metric |
buzz.unaware |
buzz.unaware |
The count or percentage of respondents who are unaware of brand buzz. |
metric |
buzz.volume |
buzz.volume |
The total number of responses or mentions related to brand buzz. |
metric |
consider.negatives |
consider.negatives |
Represents the count or percentage of negative responses related to consumer consideration of a brand. |
metric |
consider.negatives_neutrals |
consider.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to consumer consideration of a brand. |
metric |
consider.neutrals |
consider.neutrals |
Represents the count or percentage of neutral responses related to consumer consideration of a brand. |
metric |
consider.no |
consider.no |
The count or percentage of respondents who would not consider purchasing from the brand. |
metric |
consider.positives |
consider.positives |
Represents the count or percentage of positive responses related to consumer consideration of a brand. |
metric |
consider.positives_neutrals |
consider.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to consumer consideration of a brand. |
metric |
consider.score |
consider.score |
The overall score for consumer consideration of a brand, often a net score indicating intent to consider. |
metric |
consider.volume |
consider.volume |
The total number of responses or mentions related to consumer consideration of a brand. |
metric |
consider.yes |
consider.yes |
The count or percentage of respondents who would consider purchasing from the brand. |
metric |
current_own.negatives |
current_own.negatives |
Represents the count or percentage of negative responses related to current brand ownership or usage. |
metric |
current_own.negatives_neutrals |
current_own.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to current brand ownership or usage. |
metric |
current_own.neutrals |
current_own.neutrals |
Represents the count or percentage of neutral responses related to current brand ownership or usage. |
metric |
current_own.no |
current_own.no |
The count or percentage of respondents who do not currently own or use the brand. |
metric |
current_own.positives |
current_own.positives |
Represents the count or percentage of positive responses related to current brand ownership or usage. |
metric |
current_own.positives_neutrals |
current_own.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to current brand ownership or usage. |
metric |
current_own.score |
current_own.score |
The overall score for current brand ownership or usage, often a net score indicating sentiment. |
metric |
current_own.volume |
current_own.volume |
The total number of responses or mentions related to current brand ownership or usage. |
metric |
current_own.yes |
current_own.yes |
The count or percentage of respondents who currently own or use the brand. |
metric |
custom_sectors |
custom_sectors |
Custom-defined industry sectors used for data collection. |
dimension |
date |
date |
The date for which the brand health and consumer sentiment data is reported. |
dimension |
filters_applied |
filters_applied |
A description or identifier of the filters (e.g., segments, profiles) applied when collecting the data. |
dimension |
former_own.negatives |
former_own.negatives |
Represents the count or percentage of negative responses related to former brand ownership or usage. |
metric |
former_own.negatives_neutrals |
former_own.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to former brand ownership or usage. |
metric |
former_own.neutrals |
former_own.neutrals |
Represents the count or percentage of neutral responses related to former brand ownership or usage. |
metric |
former_own.no |
former_own.no |
The count or percentage of respondents who did not formerly own or use the brand. |
metric |
former_own.positives |
former_own.positives |
Represents the count or percentage of positive responses related to former brand ownership or usage. |
metric |
former_own.positives_neutrals |
former_own.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to former brand ownership or usage. |
metric |
former_own.score |
former_own.score |
The overall score for former brand ownership or usage, often a net score indicating sentiment. |
metric |
former_own.volume |
former_own.volume |
The total number of responses or mentions related to former brand ownership or usage. |
metric |
former_own.yes |
former_own.yes |
The count or percentage of respondents who formerly owned or used the brand. |
metric |
impression.negative |
impression.negative |
The count or percentage of negative mentions or sentiment related to brand impression. |
metric |
impression.negatives |
impression.negatives |
Represents the count or percentage of negative responses related to overall brand impression. |
metric |
impression.negatives_neutrals |
impression.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to overall brand impression. |
metric |
impression.neutral |
impression.neutral |
The count or percentage of neutral mentions or sentiment related to brand impression. |
metric |
impression.neutrals |
impression.neutrals |
Represents the count or percentage of neutral responses related to overall brand impression. |
metric |
impression.no |
impression.no |
The count or percentage of respondents who have no particular impression of the brand. |
metric |
impression.positive |
impression.positive |
The count or percentage of positive mentions or sentiment related to brand impression. |
metric |
impression.positives |
impression.positives |
Represents the count or percentage of positive responses related to overall brand impression. |
metric |
impression.positives_neutrals |
impression.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to overall brand impression. |
metric |
impression.score |
impression.score |
The overall net score for brand impression, indicating general consumer perception. |
metric |
impression.unaware |
impression.unaware |
The count or percentage of respondents who are unaware or have no impression of the brand. |
metric |
impression.volume |
impression.volume |
The total number of responses or mentions related to overall brand impression. |
metric |
impression.yes |
impression.yes |
The count or percentage of respondents who have an impression of the brand. |
metric |
index.negatives |
index.negatives |
Represents the count or percentage of negative responses contributing to the overall BrandIndex score. |
metric |
index.negatives_neutrals |
index.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses contributing to the overall BrandIndex score. |
metric |
index.neutrals |
index.neutrals |
Represents the count or percentage of neutral responses contributing to the overall BrandIndex score. |
metric |
index.positives |
index.positives |
Represents the count or percentage of positive responses contributing to the overall BrandIndex score. |
metric |
index.positives_neutrals |
index.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses contributing to the overall BrandIndex score. |
metric |
index.score |
index.score |
The overall BrandIndex score, a composite metric representing brand health. |
metric |
index.volume |
index.volume |
The total number of responses or mentions contributing to the overall BrandIndex score. |
metric |
likelybuy.negatives |
likelybuy.negatives |
Represents the count or percentage of negative responses related to consumer likelihood to buy from a brand. |
metric |
likelybuy.negatives_neutrals |
likelybuy.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to consumer likelihood to buy from a brand. |
metric |
likelybuy.neutrals |
likelybuy.neutrals |
Represents the count or percentage of neutral responses related to consumer likelihood to buy from a brand. |
metric |
likelybuy.no |
likelybuy.no |
The count or percentage of respondents who are unlikely to buy from the brand. |
metric |
likelybuy.positives |
likelybuy.positives |
Represents the count or percentage of positive responses related to consumer likelihood to buy from a brand. |
metric |
likelybuy.positives_neutrals |
likelybuy.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to consumer likelihood to buy from a brand. |
metric |
likelybuy.score |
likelybuy.score |
The overall score for consumer likelihood to buy from a brand, indicating purchase intent. |
metric |
likelybuy.volume |
likelybuy.volume |
The total number of responses or mentions related to consumer likelihood to buy from a brand. |
metric |
likelybuy.yes |
likelybuy.yes |
Represents the likelihood of consumers intending to purchase a specific brand or product, indicating consumer purchase intent. |
metric |
profiles |
profiles |
Specific audience profiles used to segment the data, such as lifestyle or behavioral groups. |
dimension |
quality.negative |
quality.negative |
The count or percentage of negative mentions or sentiment related to brand quality. |
metric |
quality.negatives |
quality.negatives |
Represents the count or percentage of negative responses related to a brand’s perceived quality. |
metric |
quality.negatives_neutrals |
quality.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to a brand’s perceived quality. |
metric |
quality.neutral |
quality.neutral |
The count or percentage of neutral mentions or sentiment related to brand quality. |
metric |
quality.neutrals |
quality.neutrals |
Represents the count or percentage of neutral responses related to a brand’s perceived quality. |
metric |
quality.positive |
quality.positive |
The count or percentage of positive mentions or sentiment related to brand quality. |
metric |
quality.positives |
quality.positives |
Represents the count or percentage of positive responses related to a brand’s perceived quality. |
metric |
quality.positives_neutrals |
quality.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to a brand’s perceived quality. |
metric |
quality.score |
quality.score |
The overall net score for a brand’s perceived quality. |
metric |
quality.unaware |
quality.unaware |
The count or percentage of respondents who are unaware or have no opinion on brand quality. |
metric |
quality.volume |
quality.volume |
The total number of responses or mentions related to a brand’s perceived quality. |
metric |
recommend.negative |
recommend.negative |
The count or percentage of negative mentions or sentiment related to brand recommendation. |
metric |
recommend.negatives |
recommend.negatives |
Represents the count or percentage of negative responses related to consumer recommendation of a brand. |
metric |
recommend.negatives_neutrals |
recommend.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to consumer recommendation of a brand. |
metric |
recommend.neutral |
recommend.neutral |
The count or percentage of neutral mentions or sentiment related to brand recommendation. |
metric |
recommend.neutrals |
recommend.neutrals |
Represents the count or percentage of neutral responses related to consumer recommendation of a brand. |
metric |
recommend.no |
recommend.no |
The count or percentage of respondents who would not recommend the brand. |
metric |
recommend.positive |
recommend.positive |
The count or percentage of positive mentions or sentiment related to brand recommendation. |
metric |
recommend.positives |
recommend.positives |
Represents the count or percentage of positive responses related to consumer recommendation of a brand. |
metric |
recommend.positives_neutrals |
recommend.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to consumer recommendation of a brand. |
metric |
recommend.score |
recommend.score |
The overall net score for consumer recommendation of a brand, such as a Net Promoter Score (NPS)-like metric. |
metric |
recommend.unaware |
recommend.unaware |
The count or percentage of respondents who are unaware or have no opinion on brand recommendation. |
metric |
recommend.volume |
recommend.volume |
The total number of responses or mentions related to consumer recommendation of a brand. |
metric |
recommend.yes |
recommend.yes |
The count or percentage of respondents who would recommend the brand. |
metric |
region |
region |
The geographical region for which the data is collected. |
dimension |
reputation.negative |
reputation.negative |
The count or percentage of negative mentions or sentiment related to brand reputation. |
metric |
reputation.negatives |
reputation.negatives |
Represents the count or percentage of negative responses related to a brand’s reputation. |
metric |
reputation.negatives_neutrals |
reputation.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to a brand’s reputation. |
metric |
reputation.neutral |
reputation.neutral |
The count or percentage of neutral mentions or sentiment related to brand reputation. |
metric |
reputation.neutrals |
reputation.neutrals |
Represents the count or percentage of neutral responses related to a brand’s reputation. |
metric |
reputation.positive |
reputation.positive |
The count or percentage of positive mentions or sentiment related to brand reputation. |
metric |
reputation.positives |
reputation.positives |
Represents the count or percentage of positive responses related to a brand’s reputation. |
metric |
reputation.positives_neutrals |
reputation.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to a brand’s reputation. |
metric |
reputation.score |
reputation.score |
The overall net score for a brand’s reputation. |
metric |
reputation.unaware |
reputation.unaware |
The count or percentage of respondents who are unaware or have no opinion on brand reputation. |
metric |
reputation.volume |
reputation.volume |
The total number of responses or mentions related to a brand’s reputation. |
metric |
satisfaction.negative |
satisfaction.negative |
The count or percentage of negative mentions or sentiment related to customer satisfaction. |
metric |
satisfaction.negatives |
satisfaction.negatives |
Represents the count or percentage of negative responses related to customer satisfaction with a brand. |
metric |
satisfaction.negatives_neutrals |
satisfaction.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to customer satisfaction with a brand. |
metric |
satisfaction.neutral |
satisfaction.neutral |
The count or percentage of neutral mentions or sentiment related to customer satisfaction. |
metric |
satisfaction.neutrals |
satisfaction.neutrals |
Represents the count or percentage of neutral responses related to customer satisfaction with a brand. |
metric |
satisfaction.no |
satisfaction.no |
The count or percentage of respondents who are not satisfied with the brand. |
metric |
satisfaction.positive |
satisfaction.positive |
The count or percentage of positive mentions or sentiment related to customer satisfaction. |
metric |
satisfaction.positives |
satisfaction.positives |
Represents the count or percentage of positive responses related to customer satisfaction with a brand. |
metric |
satisfaction.positives_neutrals |
satisfaction.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to customer satisfaction with a brand. |
metric |
satisfaction.score |
satisfaction.score |
The overall net score for customer satisfaction with a brand. |
metric |
satisfaction.unaware |
satisfaction.unaware |
The count or percentage of respondents who are unaware or have no opinion on brand satisfaction. |
metric |
satisfaction.volume |
satisfaction.volume |
The total number of responses or mentions related to customer satisfaction with a brand. |
metric |
satisfaction.yes |
satisfaction.yes |
The count or percentage of respondents who are satisfied with the brand. |
metric |
sector |
sector |
The industry sector associated with the brand, encompassing both default and custom sectors. |
dimension |
sector_name |
sector_name |
The human-readable name of the industry sector. |
dimension |
sector_type |
sector_type |
The classification of the industry sector, e.g., default or custom. |
dimension |
sectors |
sectors |
The industry sectors associated with the brands being analyzed. |
dimension |
segments |
segments |
Audience segments (e.g., demographic or behavioral groups) used to filter the data. |
dimension |
value.negative |
value.negative |
The count or percentage of negative mentions or sentiment related to brand value. |
metric |
value.negatives |
value.negatives |
Represents the count or percentage of negative responses related to a brand’s perceived value. |
metric |
value.negatives_neutrals |
value.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to a brand’s perceived value. |
metric |
value.neutral |
value.neutral |
The count or percentage of neutral mentions or sentiment related to brand value. |
metric |
value.neutrals |
value.neutrals |
Represents the count or percentage of neutral responses related to a brand’s perceived value. |
metric |
value.positive |
value.positive |
The count or percentage of positive mentions or sentiment related to brand value. |
metric |
value.positives |
value.positives |
Represents the count or percentage of positive responses related to a brand’s perceived value. |
metric |
value.positives_neutrals |
value.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to a brand’s perceived value. |
metric |
value.score |
value.score |
The overall net score for a brand’s perceived value. |
metric |
value.unaware |
value.unaware |
The count or percentage of respondents who are unaware or have no opinion on brand value. |
metric |
value.volume |
value.volume |
The total number of responses or mentions related to a brand’s perceived value. |
metric |
wom.negatives |
wom.negatives |
Represents the count or percentage of negative responses related to brand word of mouth. |
metric |
wom.negatives_neutrals |
wom.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to brand word of mouth. |
metric |
wom.neutrals |
wom.neutrals |
Represents the count or percentage of neutral responses related to brand word of mouth. |
metric |
wom.no |
wom.no |
The count or percentage of respondents who have not engaged in word-of-mouth about the brand. |
metric |
wom.positives |
wom.positives |
Represents the count or percentage of positive responses related to brand word of mouth. |
metric |
wom.positives_neutrals |
wom.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to brand word of mouth. |
metric |
wom.score |
wom.score |
The overall score for brand word of mouth. |
metric |
wom.volume |
wom.volume |
The total number of responses or mentions related to brand word of mouth. |
metric |
wom.yes |
wom.yes |
The count or percentage of respondents who have engaged in word-of-mouth about the brand. |
metric |