YouGov BrandIndex: Most-used fields#
The table below gives information about most-used fields that you can import from YouGov BrandIndex. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
adaware.negatives Metric
Represents the count or percentage of negative responses related to a brand's advertising awareness.
adaware.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to a brand's advertising awareness.
adaware.neutrals Metric
Represents the count or percentage of neutral responses related to a brand's advertising awareness.
adaware.positives Metric
Represents the count or percentage of positive responses related to a brand's advertising awareness.
adaware.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to a brand's advertising awareness.
adaware.score Metric
The overall score for a brand's advertising awareness, often a net score indicating sentiment.
adaware.volume Metric
The total number of responses or mentions related to a brand's advertising awareness.
aided.negatives Metric
Represents the count or percentage of negative responses related to a brand's aided awareness.
aided.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to a brand's aided awareness.
aided.neutrals Metric
Represents the count or percentage of neutral responses related to a brand's aided awareness.
aided.positives Metric
Represents the count or percentage of positive responses related to a brand's aided awareness.
aided.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to a brand's aided awareness.
aided.score Metric
The overall score for a brand's aided awareness, often a net score indicating sentiment.
aided.volume Metric
The total number of responses or mentions related to a brand's aided awareness.
attention.negatives Metric
Represents the count or percentage of negative responses related to consumer attention towards a brand.
attention.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to consumer attention towards a brand.
attention.neutrals Metric
Represents the count or percentage of neutral responses related to consumer attention towards a brand.
attention.positives Metric
Represents the count or percentage of positive responses related to consumer attention towards a brand.
attention.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to consumer attention towards a brand.
attention.score Metric
The overall score for consumer attention towards a brand, often a net score indicating sentiment.
attention.volume Metric
The total number of responses or mentions related to consumer attention towards a brand.
brand Dimension
The name of the brand being analyzed.
buzz.negatives Metric
Represents the count or percentage of negative responses related to brand buzz.
buzz.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to brand buzz.
buzz.neutrals Metric
Represents the count or percentage of neutral responses related to brand buzz.
buzz.positives Metric
Represents the count or percentage of positive responses related to brand buzz.
buzz.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to brand buzz.
buzz.score Metric
The overall net score for brand buzz, indicating general consumer discussion and sentiment.
buzz.volume Metric
The total number of responses or mentions related to brand buzz.
consider.negatives Metric
Represents the count or percentage of negative responses related to consumer consideration of a brand.
consider.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to consumer consideration of a brand.
consider.neutrals Metric
Represents the count or percentage of neutral responses related to consumer consideration of a brand.
consider.positives Metric
Represents the count or percentage of positive responses related to consumer consideration of a brand.
consider.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to consumer consideration of a brand.
consider.score Metric
The overall score for consumer consideration of a brand, often a net score indicating intent to consider.
consider.volume Metric
The total number of responses or mentions related to consumer consideration of a brand.
current_own.negatives Metric
Represents the count or percentage of negative responses related to current brand ownership or usage.
current_own.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to current brand ownership or usage.
current_own.neutrals Metric
Represents the count or percentage of neutral responses related to current brand ownership or usage.
current_own.positives Metric
Represents the count or percentage of positive responses related to current brand ownership or usage.
current_own.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to current brand ownership or usage.
current_own.score Metric
The overall score for current brand ownership or usage, often a net score indicating sentiment.
current_own.volume Metric
The total number of responses or mentions related to current brand ownership or usage.
custom_sectors Dimension
Identifies specific user-defined industry categories for which brand perception and consumer intelligence data is collected.
date Dimension
The date for which the brand health and consumer sentiment data is reported.
former_own.negatives Metric
Represents the count or percentage of negative responses related to former brand ownership or usage.
former_own.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to former brand ownership or usage.
former_own.neutrals Metric
Represents the count or percentage of neutral responses related to former brand ownership or usage.
former_own.positives Metric
Represents the count or percentage of positive responses related to former brand ownership or usage.
former_own.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to former brand ownership or usage.
former_own.score Metric
The overall score for former brand ownership or usage, often a net score indicating sentiment.
former_own.volume Metric
The total number of responses or mentions related to former brand ownership or usage.
impression.negatives Metric
Represents the count or percentage of negative responses related to overall brand impression.
impression.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to overall brand impression.
impression.neutrals Metric
Represents the count or percentage of neutral responses related to overall brand impression.
impression.positives Metric
Represents the count or percentage of positive responses related to overall brand impression.
impression.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to overall brand impression.
impression.score Metric
The overall net score for brand impression, indicating general consumer perception.
impression.volume Metric
The total number of responses or mentions related to overall brand impression.
index.negatives Metric
Represents the count or percentage of negative responses contributing to the overall BrandIndex score.
index.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses contributing to the overall BrandIndex score.
index.neutrals Metric
Represents the count or percentage of neutral responses contributing to the overall BrandIndex score.
index.positives Metric
Represents the count or percentage of positive responses contributing to the overall BrandIndex score.
index.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses contributing to the overall BrandIndex score.
index.score Metric
The overall BrandIndex score, a composite metric representing brand health.
index.volume Metric
The total number of responses or mentions contributing to the overall BrandIndex score.
likelybuy.negatives Metric
Represents the count or percentage of negative responses related to consumer likelihood to buy from a brand.
likelybuy.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to consumer likelihood to buy from a brand.
likelybuy.neutrals Metric
Represents the count or percentage of neutral responses related to consumer likelihood to buy from a brand.
likelybuy.positives Metric
Represents the count or percentage of positive responses related to consumer likelihood to buy from a brand.
likelybuy.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to consumer likelihood to buy from a brand.
likelybuy.score Metric
The overall score for consumer likelihood to buy from a brand, indicating purchase intent.
likelybuy.volume Metric
The total number of responses or mentions related to consumer likelihood to buy from a brand.
profiles Dimension
Specific audience profiles used to segment the data, such as lifestyle or behavioral groups.
quality.negatives Metric
Represents the count or percentage of negative responses related to a brand's perceived quality.
quality.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to a brand's perceived quality.
quality.neutrals Metric
Represents the count or percentage of neutral responses related to a brand's perceived quality.
quality.positives Metric
Represents the count or percentage of positive responses related to a brand's perceived quality.
quality.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to a brand's perceived quality.
quality.score Metric
The overall net score for a brand's perceived quality.
quality.volume Metric
The total number of responses or mentions related to a brand's perceived quality.
recommend.negatives Metric
Represents the count or percentage of negative responses related to consumer recommendation of a brand.
recommend.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to consumer recommendation of a brand.
recommend.neutrals Metric
Represents the count or percentage of neutral responses related to consumer recommendation of a brand.
recommend.positives Metric
Represents the count or percentage of positive responses related to consumer recommendation of a brand.
recommend.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to consumer recommendation of a brand.
recommend.score Metric
The overall net score for consumer recommendation of a brand, such as a Net Promoter Score (NPS)-like metric.
recommend.volume Metric
The total number of responses or mentions related to consumer recommendation of a brand.
reputation.negatives Metric
Represents the count or percentage of negative responses related to a brand's reputation.
reputation.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to a brand's reputation.
reputation.neutrals Metric
Represents the count or percentage of neutral responses related to a brand's reputation.
reputation.positives Metric
Represents the count or percentage of positive responses related to a brand's reputation.
reputation.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to a brand's reputation.
reputation.score Metric
The overall net score for a brand's reputation.
reputation.volume Metric
The total number of responses or mentions related to a brand's reputation.
satisfaction.negatives Metric
Represents the count or percentage of negative responses related to customer satisfaction with a brand.
satisfaction.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to customer satisfaction with a brand.
satisfaction.neutrals Metric
Represents the count or percentage of neutral responses related to customer satisfaction with a brand.
satisfaction.positives Metric
Represents the count or percentage of positive responses related to customer satisfaction with a brand.
satisfaction.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to customer satisfaction with a brand.
satisfaction.score Metric
The overall net score for customer satisfaction with a brand.
satisfaction.volume Metric
The total number of responses or mentions related to customer satisfaction with a brand.
sector Dimension
Represents the industry category or categories for which brand perception and consumer intelligence data is collected.
sectors Dimension
The industry sectors associated with the brands being analyzed.
segments Dimension
Audience segments (e.g., demographic or behavioral groups) used to filter the data.
value.negatives Metric
Represents the count or percentage of negative responses related to a brand's perceived value.
value.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to a brand's perceived value.
value.neutrals Metric
Represents the count or percentage of neutral responses related to a brand's perceived value.
value.positives Metric
Represents the count or percentage of positive responses related to a brand's perceived value.
value.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to a brand's perceived value.
value.score Metric
The overall net score for a brand's perceived value.
value.volume Metric
The total number of responses or mentions related to a brand's perceived value.
wom.negatives Metric
Represents the count or percentage of negative responses related to brand word of mouth.
wom.negatives_neutrals Metric
Represents the combined count or percentage of negative and neutral responses related to brand word of mouth.
wom.neutrals Metric
Represents the count or percentage of neutral responses related to brand word of mouth.
wom.positives Metric
Represents the count or percentage of positive responses related to brand word of mouth.
wom.positives_neutrals Metric
Represents the combined count or percentage of positive and neutral responses related to brand word of mouth.
wom.score Metric
The overall score for brand word of mouth.
wom.volume Metric
The total number of responses or mentions related to brand word of mouth.