YouGov BrandIndex: Most-used fields#
The table below gives information about most-used fields that you can import from YouGov BrandIndex. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
adaware.negatives |
adaware.negatives |
Represents the count or percentage of negative responses related to a brand’s advertising awareness. |
metric |
adaware.negatives_neutrals |
adaware.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to a brand’s advertising awareness. |
metric |
adaware.neutrals |
adaware.neutrals |
Represents the count or percentage of neutral responses related to a brand’s advertising awareness. |
metric |
adaware.positives |
adaware.positives |
Represents the count or percentage of positive responses related to a brand’s advertising awareness. |
metric |
adaware.positives_neutrals |
adaware.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to a brand’s advertising awareness. |
metric |
adaware.score |
adaware.score |
The overall score for a brand’s advertising awareness, often a net score indicating sentiment. |
metric |
adaware.volume |
adaware.volume |
The total number of responses or mentions related to a brand’s advertising awareness. |
metric |
aided.negatives |
aided.negatives |
Represents the count or percentage of negative responses related to a brand’s aided awareness. |
metric |
aided.negatives_neutrals |
aided.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to a brand’s aided awareness. |
metric |
aided.neutrals |
aided.neutrals |
Represents the count or percentage of neutral responses related to a brand’s aided awareness. |
metric |
aided.positives |
aided.positives |
Represents the count or percentage of positive responses related to a brand’s aided awareness. |
metric |
aided.positives_neutrals |
aided.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to a brand’s aided awareness. |
metric |
aided.score |
aided.score |
The overall score for a brand’s aided awareness, often a net score indicating sentiment. |
metric |
aided.volume |
aided.volume |
The total number of responses or mentions related to a brand’s aided awareness. |
metric |
attention.negatives |
attention.negatives |
Represents the count or percentage of negative responses related to consumer attention towards a brand. |
metric |
attention.negatives_neutrals |
attention.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to consumer attention towards a brand. |
metric |
attention.neutrals |
attention.neutrals |
Represents the count or percentage of neutral responses related to consumer attention towards a brand. |
metric |
attention.positives |
attention.positives |
Represents the count or percentage of positive responses related to consumer attention towards a brand. |
metric |
attention.positives_neutrals |
attention.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to consumer attention towards a brand. |
metric |
attention.score |
attention.score |
The overall score for consumer attention towards a brand, often a net score indicating sentiment. |
metric |
attention.volume |
attention.volume |
The total number of responses or mentions related to consumer attention towards a brand. |
metric |
brand |
brand |
The name of the brand being analyzed. |
dimension |
buzz.negatives |
buzz.negatives |
Represents the count or percentage of negative responses related to brand buzz. |
metric |
buzz.negatives_neutrals |
buzz.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to brand buzz. |
metric |
buzz.neutrals |
buzz.neutrals |
Represents the count or percentage of neutral responses related to brand buzz. |
metric |
buzz.positives |
buzz.positives |
Represents the count or percentage of positive responses related to brand buzz. |
metric |
buzz.positives_neutrals |
buzz.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to brand buzz. |
metric |
buzz.score |
buzz.score |
The overall net score for brand buzz, indicating general consumer discussion and sentiment. |
metric |
buzz.volume |
buzz.volume |
The total number of responses or mentions related to brand buzz. |
metric |
consider.negatives |
consider.negatives |
Represents the count or percentage of negative responses related to consumer consideration of a brand. |
metric |
consider.negatives_neutrals |
consider.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to consumer consideration of a brand. |
metric |
consider.neutrals |
consider.neutrals |
Represents the count or percentage of neutral responses related to consumer consideration of a brand. |
metric |
consider.positives |
consider.positives |
Represents the count or percentage of positive responses related to consumer consideration of a brand. |
metric |
consider.positives_neutrals |
consider.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to consumer consideration of a brand. |
metric |
consider.score |
consider.score |
The overall score for consumer consideration of a brand, often a net score indicating intent to consider. |
metric |
consider.volume |
consider.volume |
The total number of responses or mentions related to consumer consideration of a brand. |
metric |
current_own.negatives |
current_own.negatives |
Represents the count or percentage of negative responses related to current brand ownership or usage. |
metric |
current_own.negatives_neutrals |
current_own.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to current brand ownership or usage. |
metric |
current_own.neutrals |
current_own.neutrals |
Represents the count or percentage of neutral responses related to current brand ownership or usage. |
metric |
current_own.positives |
current_own.positives |
Represents the count or percentage of positive responses related to current brand ownership or usage. |
metric |
current_own.positives_neutrals |
current_own.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to current brand ownership or usage. |
metric |
current_own.score |
current_own.score |
The overall score for current brand ownership or usage, often a net score indicating sentiment. |
metric |
current_own.volume |
current_own.volume |
The total number of responses or mentions related to current brand ownership or usage. |
metric |
custom_sectors |
custom_sectors |
Identifies specific user-defined industry categories for which brand perception and consumer intelligence data is collected. |
dimension |
date |
date |
The date for which the brand health and consumer sentiment data is reported. |
dimension |
former_own.negatives |
former_own.negatives |
Represents the count or percentage of negative responses related to former brand ownership or usage. |
metric |
former_own.negatives_neutrals |
former_own.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to former brand ownership or usage. |
metric |
former_own.neutrals |
former_own.neutrals |
Represents the count or percentage of neutral responses related to former brand ownership or usage. |
metric |
former_own.positives |
former_own.positives |
Represents the count or percentage of positive responses related to former brand ownership or usage. |
metric |
former_own.positives_neutrals |
former_own.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to former brand ownership or usage. |
metric |
former_own.score |
former_own.score |
The overall score for former brand ownership or usage, often a net score indicating sentiment. |
metric |
former_own.volume |
former_own.volume |
The total number of responses or mentions related to former brand ownership or usage. |
metric |
impression.negatives |
impression.negatives |
Represents the count or percentage of negative responses related to overall brand impression. |
metric |
impression.negatives_neutrals |
impression.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to overall brand impression. |
metric |
impression.neutrals |
impression.neutrals |
Represents the count or percentage of neutral responses related to overall brand impression. |
metric |
impression.positives |
impression.positives |
Represents the count or percentage of positive responses related to overall brand impression. |
metric |
impression.positives_neutrals |
impression.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to overall brand impression. |
metric |
impression.score |
impression.score |
The overall net score for brand impression, indicating general consumer perception. |
metric |
impression.volume |
impression.volume |
The total number of responses or mentions related to overall brand impression. |
metric |
index.negatives |
index.negatives |
Represents the count or percentage of negative responses contributing to the overall BrandIndex score. |
metric |
index.negatives_neutrals |
index.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses contributing to the overall BrandIndex score. |
metric |
index.neutrals |
index.neutrals |
Represents the count or percentage of neutral responses contributing to the overall BrandIndex score. |
metric |
index.positives |
index.positives |
Represents the count or percentage of positive responses contributing to the overall BrandIndex score. |
metric |
index.positives_neutrals |
index.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses contributing to the overall BrandIndex score. |
metric |
index.score |
index.score |
The overall BrandIndex score, a composite metric representing brand health. |
metric |
index.volume |
index.volume |
The total number of responses or mentions contributing to the overall BrandIndex score. |
metric |
likelybuy.negatives |
likelybuy.negatives |
Represents the count or percentage of negative responses related to consumer likelihood to buy from a brand. |
metric |
likelybuy.negatives_neutrals |
likelybuy.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to consumer likelihood to buy from a brand. |
metric |
likelybuy.neutrals |
likelybuy.neutrals |
Represents the count or percentage of neutral responses related to consumer likelihood to buy from a brand. |
metric |
likelybuy.positives |
likelybuy.positives |
Represents the count or percentage of positive responses related to consumer likelihood to buy from a brand. |
metric |
likelybuy.positives_neutrals |
likelybuy.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to consumer likelihood to buy from a brand. |
metric |
likelybuy.score |
likelybuy.score |
The overall score for consumer likelihood to buy from a brand, indicating purchase intent. |
metric |
likelybuy.volume |
likelybuy.volume |
The total number of responses or mentions related to consumer likelihood to buy from a brand. |
metric |
profiles |
profiles |
Specific audience profiles used to segment the data, such as lifestyle or behavioral groups. |
dimension |
quality.negatives |
quality.negatives |
Represents the count or percentage of negative responses related to a brand’s perceived quality. |
metric |
quality.negatives_neutrals |
quality.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to a brand’s perceived quality. |
metric |
quality.neutrals |
quality.neutrals |
Represents the count or percentage of neutral responses related to a brand’s perceived quality. |
metric |
quality.positives |
quality.positives |
Represents the count or percentage of positive responses related to a brand’s perceived quality. |
metric |
quality.positives_neutrals |
quality.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to a brand’s perceived quality. |
metric |
quality.score |
quality.score |
The overall net score for a brand’s perceived quality. |
metric |
quality.volume |
quality.volume |
The total number of responses or mentions related to a brand’s perceived quality. |
metric |
recommend.negatives |
recommend.negatives |
Represents the count or percentage of negative responses related to consumer recommendation of a brand. |
metric |
recommend.negatives_neutrals |
recommend.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to consumer recommendation of a brand. |
metric |
recommend.neutrals |
recommend.neutrals |
Represents the count or percentage of neutral responses related to consumer recommendation of a brand. |
metric |
recommend.positives |
recommend.positives |
Represents the count or percentage of positive responses related to consumer recommendation of a brand. |
metric |
recommend.positives_neutrals |
recommend.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to consumer recommendation of a brand. |
metric |
recommend.score |
recommend.score |
The overall net score for consumer recommendation of a brand, such as a Net Promoter Score (NPS)-like metric. |
metric |
recommend.volume |
recommend.volume |
The total number of responses or mentions related to consumer recommendation of a brand. |
metric |
reputation.negatives |
reputation.negatives |
Represents the count or percentage of negative responses related to a brand’s reputation. |
metric |
reputation.negatives_neutrals |
reputation.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to a brand’s reputation. |
metric |
reputation.neutrals |
reputation.neutrals |
Represents the count or percentage of neutral responses related to a brand’s reputation. |
metric |
reputation.positives |
reputation.positives |
Represents the count or percentage of positive responses related to a brand’s reputation. |
metric |
reputation.positives_neutrals |
reputation.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to a brand’s reputation. |
metric |
reputation.score |
reputation.score |
The overall net score for a brand’s reputation. |
metric |
reputation.volume |
reputation.volume |
The total number of responses or mentions related to a brand’s reputation. |
metric |
satisfaction.negatives |
satisfaction.negatives |
Represents the count or percentage of negative responses related to customer satisfaction with a brand. |
metric |
satisfaction.negatives_neutrals |
satisfaction.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to customer satisfaction with a brand. |
metric |
satisfaction.neutrals |
satisfaction.neutrals |
Represents the count or percentage of neutral responses related to customer satisfaction with a brand. |
metric |
satisfaction.positives |
satisfaction.positives |
Represents the count or percentage of positive responses related to customer satisfaction with a brand. |
metric |
satisfaction.positives_neutrals |
satisfaction.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to customer satisfaction with a brand. |
metric |
satisfaction.score |
satisfaction.score |
The overall net score for customer satisfaction with a brand. |
metric |
satisfaction.volume |
satisfaction.volume |
The total number of responses or mentions related to customer satisfaction with a brand. |
metric |
sector |
sector |
Represents the industry category or categories for which brand perception and consumer intelligence data is collected. |
dimension |
sectors |
sectors |
The industry sectors associated with the brands being analyzed. |
dimension |
segments |
segments |
Audience segments (e.g., demographic or behavioral groups) used to filter the data. |
dimension |
value.negatives |
value.negatives |
Represents the count or percentage of negative responses related to a brand’s perceived value. |
metric |
value.negatives_neutrals |
value.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to a brand’s perceived value. |
metric |
value.neutrals |
value.neutrals |
Represents the count or percentage of neutral responses related to a brand’s perceived value. |
metric |
value.positives |
value.positives |
Represents the count or percentage of positive responses related to a brand’s perceived value. |
metric |
value.positives_neutrals |
value.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to a brand’s perceived value. |
metric |
value.score |
value.score |
The overall net score for a brand’s perceived value. |
metric |
value.volume |
value.volume |
The total number of responses or mentions related to a brand’s perceived value. |
metric |
wom.negatives |
wom.negatives |
Represents the count or percentage of negative responses related to brand word of mouth. |
metric |
wom.negatives_neutrals |
wom.negatives_neutrals |
Represents the combined count or percentage of negative and neutral responses related to brand word of mouth. |
metric |
wom.neutrals |
wom.neutrals |
Represents the count or percentage of neutral responses related to brand word of mouth. |
metric |
wom.positives |
wom.positives |
Represents the count or percentage of positive responses related to brand word of mouth. |
metric |
wom.positives_neutrals |
wom.positives_neutrals |
Represents the combined count or percentage of positive and neutral responses related to brand word of mouth. |
metric |
wom.score |
wom.score |
The overall score for brand word of mouth. |
metric |
wom.volume |
wom.volume |
The total number of responses or mentions related to brand word of mouth. |
metric |