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Business context

Business context is the knowledge that tells Adverity Atlas who you are, your brands, markets, products, audiences, and how you run campaigns. With it, an answer about “the Q3 push in DACH” lands in the right place instead of asking what you mean.

Prerequisites

Editor role. A little business context goes a long way, so this is worth doing early, even a few items sharpen answers noticeably.

What to capture

These are the “who you are” item types:

  • Brand: The brands you operate, and how they relate

  • Market: The regions and markets you work in, and their quirks

  • Product: The products or services behind the campaigns

  • Audience segment: The audiences you target and how you define them

Alongside these sit the pattern items that describe how you work:

  • Naming convention: How campaigns, ad sets, and assets are named, so Adverity Atlas can parse them

  • Funnel mapping: How your stages map to the data

Anything that does not fit one of these goes in a Note, the free-form type. Budget rules, what “good” looks like for a metric, and how you plan a quarter all belong there, written as prose.

Why it matters

Business context is what turns a generic SQL answer into one that reflects your operation. A naming convention lets Adverity Atlas break BR_DACH_Q3_prospecting into brand, market, quarter, and objective. A note recording what “good” looks like for your key metrics lets it say a 2% CTR is low for you, not just quote the number.

Tip

Naming conventions tend to give the biggest immediate lift, they turn something unreadable into structure. A note giving your key metrics a frame of reference is the next one worth writing.

Adding it

Write items directly, or let Adverity Atlas propose them: much of this context surfaces naturally in conversations and warehouse profiling, and appears as detected items for you to confirm. See the knowledge base for how items are added, reviewed, and reach Chat.

What’s next?

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