Announcements

Announcements#

This page shows the announcements of the planned changes. For some of the changes, taking an action is required to avoid interruptions.

If you have any questions or require additional help, reach out to our support team at support@adverity.com.

February 2025#

API updates#

Zeta DSP - Version update Action required#

The Zeta DSP API will retire the legacy V1 endpoint, with support ending on February 14, 2025. Following the API provider’s recommendations, Adverity will upgrade the affected Reporting, Metrics, and Dimensions endpoints to the latest available version.

Please note: The API provider has confirmed plans to upgrade the Companies and Campaigns endpoints. However, the upgraded versions have not yet been provided. Adverity is closely monitoring the situation and will implement updates as soon as they are available.

Be aware that potential downtime may occur if the API provider does not deliver the upgrade within a reasonable timeframe. We are committed to minimizing disruptions and will keep you informed with any updates.

Update: The API provider has confirmed that the old Companies and Campaigns endpoints will remain unchanged and are not scheduled for migration at this time. Adverity will proceed with upgrading the other affected endpoints before the deadline.

Yahoo DSP - Version update Action required#

The Yahoo DSP API is being updated to the latest version, in alignment with recommendations from the API provider. This update introduces changes to multiple metrics and dimensions. A full list of renamed and replaced metrics is available in the Yahoo DSP: Reporting API Update guide.

Impact on Transformations

  • No Action Required: If these fields are not part of your transformation setup, the updates will automatically reflect in your datastream settings after the update.

  • Action Required: If these fields are included in your transformation setup, please replace the old fields with the corresponding new fields.

Salesforce Query - Version update#

The Salesforce Query API is being updated to version 62. No major changes are anticipated.

New connectors and destinations#

Nielsen Wizzad Plus#

Nielsen Wizzad Plus is an advanced data-driven marketing platform that enables brands to optimize their media planning and performance across digital and traditional channels. It uses predictive analytics and sophisticated algorithms to deliver actionable insights, helping businesses improve targeting, media spend efficiency, and overall campaign effectiveness.

This connector ingests the performance data from Nielsen Wizzad Plus, allowing users to integrate it with other campaign and sales data to measure the effectiveness of their marketing strategies and optimize future investments.

This connector is scheduled for release in Q1 2025. The exact release date will be announced in the Release notes.

CreatorIQ#

CreatorIQ is a leading influencer marketing platform that helps brands manage and optimize their relationships with influencers across social media. The platform offers advanced tools for campaign management, influencer discovery, and performance tracking, enabling businesses to drive more authentic and measurable results from their influencer partnerships.

This connector ingests the influencer data from CreatorIQ, allowing users to integrate it with other marketing and sales data to measure the effectiveness of influencer campaigns and their impact on brand performance.

This connector is scheduled for release in Q1 2025. The exact release date will be announced in the Release notes.

Other updates#

Accuranker - New fields#

The fields ranks.top_domain and competitor_ranks.top_domain will be added to the Keyword List by Rank report type in the Accuranker connector.

Amazon Advertising - entityId field#

The entityId field will be available for all report types under the Sponsored Brands, Display, and Products advertising channels.

(Beta) Google Search Ads 360 - Additional fields in Campaign report#

The Campaign report type will be expanded to include fields from the following attributed resources: accessible_bidding_strategy, bidding_strategy, campaign_budget, and customer. For more details, refer to the partner documentation.

January 2025#

API updates#

Shopify REST - Product and Product variant update Action required#

Shopify is deprecating the REST Product and Product Variant endpoints in favor of GraphQL alternatives. Adverity is taking steps to ensure a smooth transition and will update these endpoints, so you won’t need to migrate to GraphQL at this time. However, several fields will be affected by this change:

  1. Fields that will no longer be available:

    • variants.grams

    • variants.inventory_management

    • published_scope

  2. Field with a behavior change:

    • variants.fulfillment_service

Impact on Transformations:

  • No Action Required: If these fields are not part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after January 30, 2025.

  • Action Required: If these fields are part of your transformation setup, please remove the deprecated fields to ensure uninterrupted functionality.

Apple Search Ads - Update to v5 Action required#

Apple Search Ads partner API is being upgraded to v5 and several changes are being introduced.

  1. Timezone Selector Removal

    • The timezone selector will no longer be available in Search type reports

  2. Field Renaming

    The following fields have been renamed:

    • avgCPA.amount → tapInstallCPI.amount

    • avgCPA.currency → tapInstallCPI.currency

    • conversionRate → tapInstallRate

    • installs → tapInstalls

    • newDownloads → tapNewDownloads

    • redownloads → tapRedownloads

    • bidRecommendation.bidMax.amount → bidRecommendation.suggestedBidAmount.amount

    • bidRecommendation.bidMin.amount → bidRecommendation.suggestedBidAmount.amount

    • bidRecommendation.bidMax.currency → bidRecommendation.suggestedBidAmount.currency

    • bidRecommendation.bidMin.currency → bidRecommendation.suggestedBidAmount.currency

  3. Impact on Transformations

    • No Action Required: If these fields are not part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after the Adverity release version 2025.03.

    • Action Required: If these fields are included in your transformation setup, please replace the old field names with the corresponding renamed fields.

Deprecations#

Adobe Analytics - Service account (JWT) deprecation Action required#

The Adobe Analytics Service Account (JWT) authorization method is being deprecated by the partner API provider. You will no longer be able to create new JWT authorizations after the release of 2025.04.

Existing credentials will remain supported until June 30, 2025, and you can continue using them during this period. Additionally, you can create new datastreams and destinations in Adverity using pre-existing Service Account (JWT) authorizations.

We strongly recommend replacing your current JWT authorizations with OAuth authorizations as soon as possible. Taking this proactive step will help you avoid potential disruptions closer to the deprecation date.

To create a new authorization:

  1. Under Connect Data, click on Authorizations.

  2. Click the + Create Authorization button.

  3. Find and select Adobe Analytics - OAuth Server-to-Server.

  4. Follow the setup process to complete the configuration.

Plista - Connector deprecation#

The Plista connector will be deprecated and removed from the Adverity connector library.

LinkedIn Ads - adCampaignInsights endpoint deprecation#

The API provider will discontinue support for the LinkedIn Ads adCampaignInsights endpoint after February 15, 2025.

New connectors and destinations#

TikTok Shop#

TikTok Shop is an integrated e-commerce platform within the TikTok app that offers an immersive shopping experience for users. It allows users to discover and purchase products directly from videos, live streams, and other content within the app.

This connector ingests the transactional data on products sold by a business on their TikTok shop. This data can be unified with campaign activity data to measure the impact of ads on sales.

Available Reports: Order Statement, Statement, Payment

This connector is planned to be released in January 2025. The exact release date will be announced in the Release notes.

MikMak#

MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers’ online behavior, determine the best use of marketing spend, and drive online sales.

This connector ingests the transactional data collected for a business’ products as well as insights into the effectiveness of retail providers when it comes to driving conversions.

This connector is planned to be released in January 2025. The exact release date will be announced in the Release notes.

Fanpage Karma#

Fanpage Karma is a web-based tool that helps users analyze and manage their social media accounts. It can be used to track profiles, create reports, and plan social media campaigns.

This connector ingests the available metrics across the user’s selected social media platforms. This data can then be enriched and shared for insights into social media activity.

This connector is scheduled for release in Q1 2025. The exact release date will be announced in the Release notes.

Piano Analytics#

Piano Analytics is a comprehensive data analytics platform that offers in-depth insights into user interactions across websites and apps. It’s designed to merge product and marketing analytics to improve data quality and relevance

This connector ingests the website analytics and user engagement data for a business’ web properties, as well as the campaign activity that drives interactions.

This connector is scheduled for release in Q1 2025. The exact release date will be announced in the Release notes.

Other updates#

TikTok - Platform ban in the U.S.#

We want to inform you about the upcoming U.S. ban on TikTok apps, scheduled to take effect this Sunday, January 19. At this time, TikTok has not provided official confirmation or details on how this will impact existing API integrations or whether any service interruptions will occur.

Our team at Adverity has proactively reached out to TikTok for clarification. We will keep you informed as new information becomes available. Thank you for your understanding and patience as we navigate this evolving situation together.

Update: TikTok services are once again available to the majority of users and advertisers in the U.S. Campaigns targeting U.S. audiences are now operational, though LIVE campaigns may experience certain limitations. We are fully committed to restoring operations as quickly as possible and to continuing to provide TikTok partner API services.

Amazon DSP - Missing metrics inconsistency#

A number of metrics are missing or have been renamed, causing disruptions to Amazon DSP datastreams. Amazon has confirmed inconsistencies affecting their Amazon DSP API, which are currently under investigation. Our team is actively monitoring the situation and will provide updates promptly.

Update: Amazon has confirmed that the issue has been resolved and no further disruptions are expected. If you still experience any issues, contact our support team for assistance.

Outbrain - Conversion details and additional fields#

Additional conversion details and new budget-related fields will be added to the Period Content report type of the Outbrain connector.

New fields include: budget.id, budget.name, budget.shared, budget.amount, budget.currency, budget.creationTime, budget.lastModified, budget.startDate, budget.runForever, budget.type, budget.pacing.

Pinterest - New Ads analytics report type#

We’re introducing a new report type: Ads Analytics. This report resolves the issue of missing fields at the Ads level, including ad_account_id, campaign_id, ad_group_id, and ad_id.

Instagram Business - New ‘saved’ field added#

The saved will be added to the Insight User report type of the Instagram Business connector.

Adjust Report Service - Cohort Report improvements#

As part of the connector improvements, the Cohort report type in the Adjust Report Service has been enhanced with additional options and metrics. See full list of available metrics here.

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