Announcements

Contents

Announcements#

This page shows the announcements of the planned changes. For some of the changes, taking an action is required to avoid interruptions.

If you have any questions or require additional help, reach out to our support team at support@adverity.com.

November 2025#

API updates#

Shopify (GraphQL) - Version update#

Shopify (GraphQL) API is being updated to version 2025-10. Full details will be available shortly.

Criteo Marketing Solutions - Version update#

Criteo Marketing Solutions API is being updated to v2025.07. No major changes are anticipated.

Deprecations#

Amazon Advertising - Removed advertising channel#

As part of the changes introduced by the vendor, we’re removing the Demand Side Platform advertising channel from the Amazon Advertising connector configuration. This reporting remains available via the Amazon DSP connector.

Facebook Page Insights - Deprecated fields#

As part of the changes introduced by the vendor, a number of fields will be removed from Page Insights, Post Insights, and Ad Post Insights report types. Full list of the affected fields will be available shortly.

Please note: as per Meta announcement, some affected fields might be replaced with alternatives. Full information will be provided by the vendor after November 15, 2025.

Google CrUX - Deprecated field#

As part of the changes introduced by the vendor, we’re removing the following field from the Google CrUX connector configuration: First input delay

New connectors and destinations#

LEA Reply (Logistics Execution Architecture)#

LEA Reply™ is a comprehensive logistics execution platform that provides end-to-end visibility and control over supply chain operations. It enables businesses to optimize warehouse management, order fulfillment, and transportation processes through real-time tracking, automated workflows, and advanced analytics. This connector ingests logistics and operational data from LEA Reply, allowing users to integrate it with other supply chain and business datasets in Adverity.

This connector is scheduled for release in Q4 2025. The exact release date will be announced in the Release notes.

Tobii#

Tobii is a Swedish technology company that specializes in eye-tracking and attention analytics, providing advanced solutions for understanding human behavior and visual engagement. It offers tools for measuring gaze patterns, attention metrics, and user interaction across digital and physical environments, enabling businesses to optimize product design, marketing content, and user experiences. This connector ingests eye-tracking and attention data from Tobii, allowing users to integrate it with other marketing and UX datasets in Adverity.

This connector is scheduled for release in Q4 2025. The exact release date will be announced in the Release notes.

Convert#

Convert is an enterprise-grade experimentation and A/B testing platform that enables businesses to optimize digital experiences through data-driven testing and personalization. It provides advanced tools for creating, deploying, and analyzing experiments across web and mobile properties, including multivariate tests, split URL tests, and feature rollouts with sophisticated audience targeting and statistical analysis capabilities. This connector ingests experimentation data from Convert, allowing users to integrate it with other analytics and marketing datasets in Adverity.

This connector is scheduled for release in Q4 2025. The exact release date will be announced in the Release notes.

October 2025#

API updates#

Google Campaign Manager - Version update#

Google Campaign Manager API is being updated from v4 to v5. As a result of this update, several changes will be introduced.

  • A new field euPoliticalAdsDeclaration is being added to the Advertisers and Campaigns level of the Metadata report type

  • The dyamicAssetSelection field is being removed from the Creatives level of the Metadata report type

  • The Enable all dimensions combination checkbox is being removed from the Reach report type

Criteo Retail Media - Version update#

Criteo Retail Media API is being updated to version 2025.07. No major changes are anticipated.

Walmart Connect - Version update#

Several reports in the Walmart Connect API are being updated from Snapshot v1 to using Snapshot v2. As a result of this update, several changes will be introduced.

  • Item Health will be replaced with Snapshot Reports v2

  • Item Keywords will be replaced with Snapshot Reports v2

Your current configuration will be migrated automatically to reflect the changes. No further action is required.

LinkedIn Lead Gen Forms (Lead Sync) - Version update (continued from September)#

LinkedIn Lead Gen Forms (Lead Sync) API is being updated to version 202505. No major changes are anticipated.

Jira - Version update#

Jira API is being updated to version 3, following the deprecation of version 2. No major changes are anticipated.

TikTok Shop - Endpoint update#

The Order Statement report type has been deprecated and will be retired by the vendor on December 31, 2025. A new report type, Transaction by Statement, is being introduced to provide detailed transaction information associated with each statement.

MikMak - Insights API#

MikMak API is being updated to add additional Insights API access. As a result of that, a new Insights report type will be added.

Deprecations#

Amazon Advertising - Deprecated field#

As part of the changes introduced by the vendor, we’re removing the following field from the Amazon Advertising connector configuration: adgroupbid (Purchased Products).

TikTok Ads - Filter deprecation#

As part of the changes introduced by the vendor, we’re removing the Creative type filter from the TikTok Ads connector configuration (affecting of the GMV Max Campaign report type).

AppFollow - Connector deprecation#

The AppFollow connector will be deprecated and removed from the Adverity connector library.

data.ai - Connector deprecation#

The data.ai connector will be deprecated and removed from the Adverity connector library.

Instagram Basic Display - Connector deprecation#

The Instagram Basic Display connector will be deprecated and removed from the Adverity connector library.

Yelp Ads - Connector deprecation#

The Yelp Ads connector will be deprecated and removed from the Adverity connector library.

Yext - Deprecated fields#

As part of the changes introduced by the vendor, we’re removing the following fields from the Yext connector configuration:

  • FACEBOOK_TALKING_ABOUT

  • FACEBOOK_CTA_CLICKS

  • FACEBOOK_CHECKINS

Moreover, the dimensions AGE/GENDER are no longer compatible with the following metric:

  • FACEBOOK_IMPRESSIONS

Impact on Transformations

No Action Required: If these fields are not part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after the corresponding release.

Action Required: If these fields are part of your transformation setup, please remove the deprecated fields to ensure uninterrupted functionality.

Emplifi - Deprecated fields#

As part of the changes introduced by the vendor, we’re removing the following fields from the Emplifi connector configuration (for Facebook network only):

  • insights_post_clicks_unique

  • insights_negative_feedback

  • insights_fans_online

Impact on Transformations

No Action Required: If these fields are not part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after the corresponding release.

Action Required: If these fields are part of your transformation setup, please remove the deprecated fields to ensure uninterrupted functionality.

Other updates#

Shopify - New report type#

As part of the Shopify connector improvement, we’re introducing a new report type: Product Variant.

Apple App Store Connect - New report type#

As part of the Apple App Store Connect connector improvement, we’re introducing a new report type: Customer Reviews.

Singular - New functionality#

As part of the Singular connector improvement, we’re introducing several new features.

For the SkAdNetwork report type:

  • New Skan events multi-select

  • New Cohort periods multi-select

For the Network Data report type:

  • New Allow multiple breakdowns checkbox

Amazon Selling Partner - New report category#

As part of the Amazon Selling Partner connector improvement, we’re introducing a new report category: Brand Analytics. It will include two new report types: Search Catalog Performance Report and Repeat Purchase Report.

Google Display & Video 360 - Additional functionality#

As part of the Google Display & Video 360 connector improvement, we’re introducing two additional metadata types to the Metadata report: Advertiser-Level Assigned Targeting and Insertion Order-Level Assigned Targeting.

Apple Search Ads - New functionality#

As part of the Apple Search Ads connector improvement, we’re introducing a new App ID multi-select to allow users to specify a list of App IDs at the setup stage.

Google Display & Video 360 - New metric#

As part of the Google Display & Video 360 connector improvement, we’re introducing a new metric to the Reach report type: Unique Reach: Added Impression Reach From Frequency Cap.

Carerix - New functionality#

As part of the Carerix connector improvement, we’re introducing a new Show Inactive Additional Fields multi-select to allow users to specify additional fields even when they’re inactive.

AccuRanker - New fields#

As part of the AccuRanker connector improvement, we’re adding new fields to the Keyword list by rank report type:

  • ranks.ai_overview_text

  • ranks.count_ai_overview_urls

  • ranks.ai_overview_urls

Apple Search Ads - New report type#

As part of the Apple Search Ads connector improvement, we’re introducing a new report type: Budget Order.

Apple Search Ads - New fields#

As part of the Apple Search Ads connector improvement, we’re adding new fields to the Ad report type:

  • adGroupName

  • campaignName

  • orgName

September 2025#

API updates#

LinkedIn Lead Gen Forms (Lead Sync) - Version update#

LinkedIn Lead Gen Forms (Lead Sync) API is being updated to version 202505. No major changes are anticipated.

Hubspot - Version Update Action required#

Hubspot Marketing (Email) API is being updated to version 3, following the upcoming deprecation of version 1. As a result of this update, several changes will be made.

As per vendor changes, a number of fields will no longer be available as part of the Marketing Email Statistics report type. To ensure you still have the option to access this data, we are introducing a new Marketing Email Statistics Details report type. This report type provides access to the fields removed from the Marketing Email Statistics report type.

The list of fields removed from the Marketing Email Statistics report type (now available via Marketing Email Statistics Details report type):

  • abSamplingDefault (under object.testing.abSamplingDefault)

  • abSampleSizeDefault (under object.testing.abSampleSizeDefault)

  • abStatus (under object.testing.abStatus)

  • abTestPercentage (under object.testing.abTestPercentage)

  • abSuccessMetric (under object.testing.abSuccessMetric)

  • allEmailCampaignIds (under object.allEmailCampaignIds)

  • blogEmailType (object.rssData.blogEmailType)

  • campaign (object.campaign)

  • campaignName (object.campaignName)

  • campaignUtm (object.campaignUtm)

  • clonedFrom (object.clonedFrom)

  • created (object.createdAt)

  • createdById (object.createdById)

  • customReplyTo (object.from.customReplyTo)

  • domain (object.webversion.domain and object.activeDomain)

  • emailCampaignGroupId (object.emailCampaignGroupId)

  • flexAreas (object.content.flexAreas)

  • folderId (object.folderId)

  • fromName (object.from.fromName)

  • id (object.id)

  • isPublished (object.isPublished)

  • jitterEnabled (matches object.jitterSendTime)

  • language (object.language)

  • metaDescription (object.webversion.metaDescription)

  • name (object.name)

  • pageExpiryEnabled (object.webversion.pageExpiryEnabled)

  • pageRedirected (object.webversion.isPageRedirected)

  • publishedAt (object.publishedAt)

  • publishedByEmail (object.publishedByEmail)

  • publishedById (object.publishedById)

  • publishedByName (object.publishedByName)

  • publishedUrl (object.webversion.url)

  • replyTo (object.from.replyTo)

  • rssEmailBlogImageMaxWidth (object.rssData.blogImageMaxWidth, similar parameter)

  • rssEmailEntryTemplate (object.rssData.rssEntryTemplate)

  • rssEmailImageMaxWidth (object.rssData.blogImageMaxWidth)

  • rssUrl (object.rssData.url)

  • scheduledUpdateDate (object.updatedAt, may be similar)

  • slug (object.webversion.slug)

  • state (object.state)

  • styleSettings (object.content.styleSettings)

  • subcategory (object.subcategory)

  • subject (object.subject and object.name)

  • templatePath (object.content.templatePath)

  • transactional (object.isTransactional)

  • unpublishedAt (object.deletedAt, ambiguous mapping)

  • updated (object.updatedAt)

  • updatedById (object.updatedById)

  • url (object.webversion.url and object.rssData.url)

  • useRssHeadlineAsSubject (object.rssData.useHeadlineAsSubject)

Next steps:

  • Adverity will automatically migrate your current setup to the new version of the Marketing Email Statistics report type.

  • If you wish to use the new Marketing Email Statistics Details report type, you can proceed to access it and create a setup that fits your needs after the release of version 2025.39.0.2.

Deprecations#

Mediamath - Connector deprecation#

The Mediamath connector will be deprecated and removed from the Adverity connector library.

Google Analytics (GA) - Connector deprecation#

The Google Analytics (GA) connector will be deprecated and removed from the Adverity connector library. Replacement connector Google Analytics 4 (GA4) is available for customer use.

Pinterest - Affected parameters#

Following the changes announced by Pinterest, two parameters will no longer provide data.

  • engagement_window_days: This parameter has stopped returning new data. However, you can still access historic data for up to 25 weeks after the deprecation date.

  • granularity: The HOUR enum for this parameter no longer provides data for conversion metrics. It still returns data for non-conversion metrics. All other enums remain available as usual.

Google Display & Video 360 - Affected fields and report types#

Following the changes announced by Google, a number of metrics will be sunset and removed from Adverity.

List of removed metrics

  • METRIC_CM360_POST_CLICK_REVENUE_CROSS_ENVIRONMENT

  • METRIC_CM360_POST_VIEW_REVENUE_CROSS_ENVIRONMENT

  • METRIC_POST_CLICK_CONVERSIONS_CROSS_ENVIRONMENT

  • METRIC_POST_VIEW_CONVERSIONS_CROSS_ENVIRONMENT

  • METRIC_TOTAL_CONVERSIONS_CROSS_ENVIRONMENT

Additionally, FULL_PATH and PATH_ATTRIBUTION report types will be sunset and removed from Adverity configuration. No action required, the changes will be applied automatically.

Emarsys - Deprecated report type#

As part of the changes introduced by the vendor, we’re removing the following report type: Statistics.

Bulk Response Summary report type is available to be used as a replacement. No action is required, the changes will be applied automatically. Existing datastreams for the deprecated report type will remain.

Quantcast - deprecated metric#

Quantcast has removed the Ad Spend metric and it is no longer available in Adverity. To collect this data, use the Budget Delivered metric instead.

Other updates#

PubMatic - New report type#

As part of the PubMatic connector improvement, we’re introducing a new report type: Data providers.

Moloco - New report type#

As a part of the Moloco connector improvement, we’re introducing a new report type: Analytics overview.

Kargo - New report type#

As a part of the Kargo connector improvement, we’re introducing a new report type: Campaign performance.

Shopify - New report type#

As a part of the Shopify connector improvement, we’re introducing a new report type: Product variant.

Yahoo! Japan Display Ads - Additional functionality#

As a part of the Yahoo! Japan Display Ads connector improvement, we’re introducing a new Campaign selector.

Zendesk - Additional functionality#

As a part of the Zendesk connector improvement, we’re introducing a new checkbox Use Bulk API for faster fetch that allows switching between old and new methods of fetching data within the Ticket Audits report type.

Microsoft Ads - Additional functionality#

As a part of the Microsoft Ads connector improvement, we’re adding additional entities to the Entities multi-select: Campaign Sitelink Ad Extensions and Account Sitelink Ad Extensions.

Google Ads - Additional functionality#

As a part of the Google Ads connector improvement, we’re adding a new resource to the Resource level single select: Account Link.

Teads Ad Manager - Additional field#

As a part of the Teads Ad Manager connector improvement, we’re adding a new dimension: placement_format_integration_type.

Brevo - Additional fields#

As a part of the Brevo connector improvement, we’re adding a number of new fields to the Global Statistics report type:

List of new fields

  • trackableViews

  • trackableViewsRate

  • estimatedViews

  • opensRate

  • appleMppOpens

Google Ads - Additional functionality#

As a part of the Google Ads connector improvement, we’re adding a new resource to the Resource level single select (Custom report type only): Performance Max Placement View.

TikTok Ads - Additional functionality#

As a part of the TikTok Ads connector improvement, we’re adding a new ‘Exclude’ checkbox for the Advertisers selector.

YouTube Public - Additional functionality#

As a part of the YouTube Public connector improvement, we’re adding a new Date filter selector, where users will be able to filter data by published date.

CreatorIQ - New report types#

As part of the CreatorIQ connector improvement, we’re introducing two new report types: Publishers and Publisher social accounts.

August 2025#

API updates#

Hubspot - Version update Action required#

Hubspot Marketing API is being updated to version 3, following the upcoming deprecation of version 1. As a result of this update, several changes to the Marketing Email Statistics report type will be introduced.

Removed parameters

  • analyticsPageId // (the same as Id)

  • analyticsPageType // (always email)

  • author // (can be found otherwise by using updatedBy or publishedBy)

  • authorName // (can be found otherwise by using updatedBy or publishedBy)

  • unpublishedAt

  • leadFlowId

  • emailBody

Renamed parameters

  • publishImmediately will become sendOnPublish

  • publishedUrl will become webversion.url

  • resolvedDomain will become webversion.domain

  • canSpamSettingsId will become subscriptionDetails.officeLocationId

  • metaDescription will become webversion.metaDescription

  • isRecipientFatigueSuppressionEnabled will become toDetails.limitSendFrequency

  • freezeDate will become publishDate (if the email is published) or updated

Added parameters

  • abVariation

  • isAb

  • subscriptionName

  • subscriptionBlogId

Impact on Transformations

No Action Required: If these fields are not part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after the corresponding release.

Action Required: If these fields are part of your transformation setup, please remove the deprecated fields to ensure uninterrupted functionality.

Google Display & Video 360 - Version update Action required#

Google Display & Video 360 API is being updated to API version 4 and Structured Data Files version 8. As a result of this update, several changes will be introduced.

  1. DV360 API v4

    This update includes structural and naming changes that improve consistency and simplify data interpretation.

    What’s changed:

    Renamed audience fields and services

    • FirstAndThirdPartyAudience will become FirstPartyAndPartnerAudience

    • excludedFirstAndThirdPartyAudienceGroup will become excludedFirstPartyAndPartnerAudienceGroup

    • includedFirstAndThirdPartyAudienceGroups will become includedFirstPartyAndPartnerAudienceGroups

    Updated enum values

    • FIRST_PARTY will become TYPE_FIRST_PARTY

    • THIRD_PARTY will become TYPE_PARTNER

    • LICENSED will be replaced by more specific values: THIRD_PARTY, COMMERCE, LINEAR

    Field requirement changes

    • optimizationObjective is now required when creating Insertion Orders.

    Deprecated elements

    • Campaign-level targeting APIs

    • Insertion order-level targeting APIs

    • publisherReviewStatuses field in Creatives

  2. SDF v8

    The update introduces new field structures, renamed columns, and deprecates legacy targeting methods.

    What’s changed:

    Support for Demand Gen campaigns, including:

    • New fields for Ad Type, Business Name, Logo Asset IDs

    • New targeting options at the ad group level (e.g., Lookalike, Geo, and Language)

    • New bid strategy: Maximize Clicks

    Renamed fields

    • Action Button Label will become Call to Action

    • Action Headline will become Headline

    • In-feed Video Description 1/2 will become Description 1 / 2

    • In-stream Custom Parameters will become Click Tracker URL Parameters

    • Responsive Ad Display URL Path 1/2 will become Display URL Path 1 / 2

    Removed fields and options

    • Similar Audiences targeting (and all related fields)

    • Ads.txt targeting options (Authorized Seller Only)

    • Popular Videos bid adjustments

    • Inventory Source Type, Max Cost (TrueView), and other deprecated targeting options

Impact on Transformations

No Action Required: If these fields are not part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after the corresponding release.

Action Required: If these fields are part of your transformation setup, please remove the deprecated fields to ensure uninterrupted functionality.

Facebook Suite - Version update Action required#

The Facebook suite of connectors is being updated to API version 23. This change impacts the following connectors: Facebook Ad Account Activity, Facebook Ad Library, Facebook Ads Insights, Facebook Lead Ads, Facebook Ads Pixel Stats , Audiences, Facebook Boosted, FacebookPublicPage, Instagram Business, InstagramDiscovery, Facebook Lift Studies, Facebook Page Insights. As a result of this update, several changes will be introduced.

  1. Facebook Boosted connector will be deprecated and removed from the Adverity connector library.

  2. Ads Insights - Renamed fields

    • ad_creative_instagram_actor_id will become ad_creative_instagram_user_id

    • ad_creative_effective_instagram_story_id will become ad_creative_effective_instagram_media_id

    • ad_creative_instagram_story_id will become ad_creative_source_instagram_media_id

Impact on Transformations

No Action Required: If these fields are not part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after the corresponding release.

Action Required: If these fields are part of your transformation setup, please remove the deprecated fields to ensure uninterrupted functionality.

Deprecations#

Google Display & Video 360 - Deprecated field Action required#

As part of the changes introduced by the vendor, we’re removing this Nielsen-related METRIC_FEE19_ADVERTISER field from the Standard and YouTube Report report types.

Impact on Transformations

No Action Required: If this field is not q part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after the corresponding release.

Action Required: If this field is a part of your transformation setup, please remove the deprecated field to ensure uninterrupted functionality.

SimilarWeb - Endpoint Deprecation Action required#

As part of the changes introduced by the vendor, we’re implementing several updates to the SimilarWeb connector.

  1. Audience Analysis Report Update

    The Audience Analysis report will no longer have separate desktop and mobile demographic details. Desktop and mobile demographics will now be combined into:

    • Demographics (Desktop & Mobile) - Age

    • Demographics (Desktop & Mobile) - Gender

    All existing datastreams will be automatically migrated to the new combined report types.

  2. Report Types/Details Being Removed

    The following report types/details will be removed:

    • Organic/Paid Search Keywords

    • Desktop Keywords

    • Mobile Web Traffic Sources (Details: Keywords)

    It is advised to transition to the Website Keywords report type, which will be introduced along with the deprecation.

    Additionally, the following report details will be removed:

    • Desktop Keyword Analysis

    It is advised to transition to the SERP Players report type, which will be introduced along with the deprecation.

  3. Report Types Removed Due to API Data Availability

    The following report types are being removed as the data is no longer available via the API:

    • Mobile Web Traffic Sources (Details: Search Visit Distribution)

    • Desktop Traffic Sources (Details: Questions Keywords)

Customer action is required to select the alternative report types to ensure uninterrupted data flow.

New connectors and destinations#

Yandex.Metrika#

Yandex.Metrika is a web analytics platform developed by Yandex that provides deep insights into user behavior, traffic sources, and website performance. It offers features such as session replay, goal tracking, audience segmentation, and real-time data visualization, helping businesses understand how visitors interact with their websites. This connector ingests analytics data from Yandex.Metrika, enabling users to combine it with other marketing and performance data in Adverity to optimize campaigns, improve user experience, and support data-driven decision-making.

This connector is scheduled for release in Q3 2025. The exact release date will be announced in the Release notes.

Dialpad#

Dialpad is a cloud-based communication platform that unifies voice, video, messaging, and contact center solutions in a single AI-powered system. It provides advanced features such as real-time transcription, call analytics, and sentiment analysis to enhance team productivity and customer engagement. This connector ingests communication and call analytics data from Dialpad, allowing users to integrate it with other business and marketing datasets in Adverity to gain deeper insights into sales performance, customer interactions, and operational efficiency.

This connector is scheduled for release in Q3 2025. The exact release date will be announced in the Release notes.

Facebook Metadata#

Facebook Metadata provides structural and descriptive information about assets and entities within the Facebook ecosystem, such as ad accounts, campaigns, pages, and more. This data includes details like account settings, campaign hierarchies, permissions, and object relationships—crucial for auditing, governance, and reporting. This connector ingests metadata from Facebook, enabling users to enrich performance datasets in Adverity with contextual information to streamline reporting processes and enhance data quality management.

This connector is scheduled for release in Q3 2025. The exact release date will be announced in the Release notes.

Other updates#

Apple App Store Connect - New report types#

As part of the Apple App Store Connect connector improvement, we’re introducing a number of new report types: First Annual, Installs, News Stand, Pre Order, Sales, Subscriber, and Win Back Eligibility.

TikTok Ads - Additional functionality#

As part of the TikTok Ads connector improvement, we’re introducing a new data type Change history for the Metadata report type.

LinkedIn Ads - Additional functionality#

As part of the LinkedIn Ad connector improvement, we’re introducing a new checkbox labelled ‘Include removed campaigns’ to allow retrieval of removed campaigns.

Google Search Console - Additional functionality#

As part of the Google Search Console connector improvement, we’re introducing a new hour dimension to Search Analytics report type.

Google Display & Video 360 - New report type#

As part of the Google Display & Video 360 connector improvement, we’re introducing a new report types: Unique Reach Audience.

Google Campaign Manager 360 - Additional functionality#

As part of the Google Campaign Manager 360 connector improvement, we’re introducing two new resource levels to the Metadata report type: Floodlight Activity Groups and Directory Sites.

Google Ads - Additional functionality#

As part of the Google Ads connector improvement, we’re introducing a new resource levels to the Custom report type: GeoTargetConstant.

July 2025#

API updates#

Instacart - Version update Action required#

Instacart API is being updated to version 3. As a result of this update, several changes will be introduced.

  1. Report Renaming

    To align with the new API version, the following reports will be renamed and/or merged:

    Report name changes

    • Campaign will become Sponsored product

    • Ad groups will become Sponsored product

    • Products will become Sponsored product products

    • Keywords will become Sponsored product keywords

    • Display campaigns will become Display

    • Display ad groups will become Display

    • Display keywords will remain Display keywords

  2. Key Changes to Functionality

    Removal of “Granularity” Selector: The Granularity selector will be removed. All reports will be retrieved with daily granularity based on the selected time range.

    New “Fields” Selector: A new Fields multi-select option will be added, allowing you to select the specific dimensions and metrics for your reports.

  3. Discontinued Fields

    As part of this update, some fields from v2 will be deprecated and will not be available in v3 reports. Please review the list below and adjust your data collection accordingly:

    • In Sponsored Product Products report, the following will be removed: spend, roas, impressions, clicks, ctr, average_cpc, ntb_spend, ntb_roas

    • In Sponsored Product Keywords report, the following will be removed: ntb_spend

    • In Display Campaigns and Display Ad Groups reports, the following will be removed: status (for both), ad_format (for Display Ad Groups only)

  4. Impact on Transformations

    No Action Required: If these fields are not part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after the corresponding release.

    Action Required: If these fields are part of your transformation setup, please remove the deprecated fields to ensure uninterrupted functionality.

MNTN - Version update (New connector) Action required#

MNTN API version 3 is available, offering a more robust data structure, improved performance, and access to log-level conversion details.

Due to significant structural differences from the current version, we will be introducing MNTN API v3 as a new, separate connector. This will allow you to access the full breadth of new functionality.

The MNTN API v3 connector features a new data structure organized into three distinct table types.

  1. Info Tables (Dimensions)

    These tables provide dimensional attributes like campaign_name, creative_name, and associated IDs.

    Use them to enrich metric and conversion reports by joining on common IDs (e.g., joining advertiser_info with the graph report on advertiser_id).

  2. Graph Table (Performance Metrics)

    This single table contains all primary performance metrics, such as impressions, spend, clicks, video_starts, and video_completions.

    It is designed to be joined with the relevant Info Tables to analyze performance for specific campaigns, creatives, or other dimensions.

    Important: This table cannot be joined with the conversions_detail report.

  3. Detail Table (Log-Level Conversions)

    This report, officially named conversions_detail, provides granular, log-level data for each conversion event, including fields like timestamp, order_id, and total_revenue.

    Important: This table is a standalone resource for detailed conversion analysis and cannot be joined with the Graph table.

Other details about the MNTN version 3 are available via vendor documentation. Please note, to benefit from the improved preformance and additional features of this connector update, you’ll need to create new datastreams using the new connector MNTN v3.

LinkedIn Organisation & Brands - Version update#

LinkedIn Organisation & Brands API is being updated to version 202505. No major changes are anticipated.

LinkedIn Matched Audiences - Version update#

LinkedIn Matched Audiences API is being updated to version 202505. No major changes are anticipated.

Deprecations#

Sprout Social - Deprecated fields Action required#

As part of the changes introduced by the vendor, we’re removing the following metrics from the Sprout Social connector configuration.

List of deprecated fields

  • negative_feedback

  • negative_feedback_unique

  • place_checkins

  • post_photo_view_clicks

  • post_video_play_clicks

  • video_views_10s

  • video_views_10s_autoplay

  • video_views_10s_click_to_play

  • video_views_10s_organic

  • video_views_10s_paid

  • video_views_10s_repeat

  • video_views_10s_unique

  • lifetime.negative_feedback

  • lifetime.negative_feedback_unique

  • lifetime.post_content_clicks_unique

  • lifetime.post_link_clicks_unique

  • lifetime.post_photo_view_clicks_unique

  • lifetime.post_video_play_clicks_unique

  • lifetime.video_views_10s

  • lifetime.video_views_10s_autoplay

  • lifetime.video_views_10s_click_to_play

  • lifetime.video_views_10s_organic

  • lifetime.video_views_10s_paid

  • lifetime.video_views_10s_unique

  • lifetime.video_views_10s_sound_off

  • lifetime.video_views_10s_sound_on

  • email_contacts

  • get_directions_clicks

  • text_message_clicks

  • website_clicks

  • phone_call_clicks

  • profile_views_unique

  • profile_actions

Impact on Transformations

No Action Required: If these fields are not part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after the corresponding release.

Action Required: If these fields are part of your transformation setup, please remove the deprecated fields to ensure uninterrupted functionality.

Facebook Offline Conversion - Destination deprecation#

The Facebook Offline Conversion destination will be deprecated and removed from the Adverity destination library.

Google Display & Video 360 - Deprecated field Action required#

As part of the changes introduced by the vendor, we’re removing Country dimension for Reach report type.

As per the vendor announcement: This update impacts all Campaign Manager 360 templates except Cross-media Reach, and various Display & Video 360 templates and the Display & Video 360 experiment center. Affected metrics include Unique Reach and related calculations.

Impact on Transformations

No Action Required: If this field is not a part of your transformation setup, no action is required. The update will automatically appear in your datastream settings after the corresponding release.

Action Required: If this field is a part of your transformation setup, please remove the deprecated field to ensure uninterrupted functionality.

Google Campaign Manager 360 - Deprecated field Action required#

As part of the changes introduced by the vendor, we’re removing Country dimension for Reach report type.

As per the vendor announcement: This update impacts all Campaign Manager 360 templates except Cross-media Reach, and various Display & Video 360 templates and the Display & Video 360 experiment center. Affected metrics include Unique Reach and related calculations.

Impact on Transformations

No Action Required: If this field is not a part of your transformation setup, no action is required. The update will automatically appear in your datastream settings after the corresponding release.

Action Required: If this field is a part of your transformation setup, please remove the deprecated field to ensure uninterrupted functionality.

LinkedIn Lead Gen Forms - Connector deprecation Action required#

LinkedIn Lead Gen Forms connector has been sunset and will be deprecated by the vendor by July 31, 2025. Adverity will remove LinkedIn Lead Gen Forms connector from its connector library.

To prevent any disruption to your data collection, you must migrate all existing datastreams to the replacement LinkedIn Lead Gen Forms (Lead Sync) connector as soon as possible.

How to Migrate

Please follow these steps to migrate your datastreams to the new connector:

  1. Navigate to the Create Datastream page in your Adverity instance.

  2. Search for and select the new connector: LinkedIn Lead Gen Forms (Lead Sync).

  3. Complete the authorization process using your credentials.

  4. Recreate your existing datastream configurations with the newly authorized connector.

Key Field Changes in the New Connector

The (Lead Sync) connector features some field name changes.

  • changeAuditStamps → Form created / Form lastmodified date

  • status → Form state

  • account → Owner and Owner name

  • Form.landingPage → PostSubmissionInfo landing page URL

  • form.thankYouMessage → PostSubmissionInfo message (en_US)

  • form.thankYouPageCallToAction → PostSubmissionInfo call to action label

For more detailed information on all field updates, please refer to the official partner documentation: LinkedIn Lead Sync API Migration Guide.

Other updates#

Google Ads - Improved functionality#

As part of the Google Ads connector improvement, new filtering functionality is being implemented in the datastream configuration section.

Microsoft Ads - Additional fields#

As part of the Microsoft Ads connector improvement, we’re adding the following fields to the Campaign Performance Report and Ad Performance Report report types:

Campaign Performance Report

  • CompletedVideoViews

  • VideoViews

  • VideoViewsAt25Percent

  • VideoViewsAt50Percent

  • VideoViewsAt75Percent

  • ViewThroughConversionsQualified

  • ViewThroughRate

  • ViewThroughRevenue

  • AllConversionsQualified

  • AppInstalls

  • AudienceImpressionLostToBudgetPercent

  • AudienceImpressionLostToRankPercent

  • AudienceImpressionSharePercent

  • AverageCpm

  • AverageCPV

  • AverageWatchTimePerImpression

  • AverageWatchTimePerVideoView

  • ConversionsQualified

  • CPI

  • CPP

  • CPS

  • PostClickInstallRate

  • PostInstallPurchaseRate

  • PostInstallSubscriptionRate

  • Purchases

  • RevenuePerInstall

  • RevenuePerSale

  • Sales

Ad Performance Report

  • AdStrength

  • AdStrengthActionItems

Emplifi- Additional functionality#

As part of the Emplifi connector improvement, we’re adding support for TikTok and Snapchat network types.

TikTok Ads - New GMV Max Campaigns report type#

As part of the TikTok Ads connector improvement, we’re introducing a new report type: GMV Max Campaigns. This new report type aligns with a significant upcoming change from TikTok. GMV Max is an automated campaign type designed to optimize the total Return on Investment (ROI) for your TikTok Shop.

Key TikTok Changes You Need to Know:

  • September 30 Deadline: GMV Max will become the only supported campaign type for new TikTok Shop Ads.

  • Existing Advertisers: You can continue to create or edit LIVE Shopping Ads (LSA), Product Shopping Ads (PSA), and Video Shopping Ads (VSA) until September 30, 2025. After this date, it will not be possible to create or edit these campaign types.

  • Existing Campaigns: Your current LSA, PSA, and VSA campaigns will continue to run after September 30, 2025. However, the vendor recommends migrating to GMV Max to take full advantage of its benefits.

What This Means for You in Adverity:

The new GMV Max Campaigns report type will be available soon, allowing you to fetch all necessary data for these new campaigns. We will notify you via our Release Notes as soon as it’s live.

Google Campaign Manager - Improved functionality#

As part of the Google Campaign Manager connector improvement, we’re introducing the ability to choose all profiles in the Profiles multi-select.

Yahoo! JAPAN Ads - New report types#

As part of the Yahoo! JAPAN Ads connector improvement, we’re introducing new report types: Account and Ad Group.

Appsflyer - New functionality#

As part of the Appsflyer connector improvement, we’re introducing 2 new settings: Timezone selector and Attribution touch type selector.

YouTube Analytics - Additional field#

As part of the YouTube Analytics connector improvement, we’re adding a new field: creatorContentType.

Outbrain - Additional field#

As part of the Outbrain connector improvement, we’re adding a new field: creativeFormat.

Pinterest - New report type#

As part of the Pinterest connector improvement, we’re introducing a new report type: Order Lines.

June 2025#

API updates#

Google Ad Manager - Version update#

Google Ad Manager API is being updated to version 202502. As a result of this update, endDateTime field is being renamed to servingEndTime.

LinkedIn Ads - Version update#

LinkedIn Ads API is being updated to version 202505. As a result of this update, several new fields are being added to the Ad Analytics report type: audiencePenetration (only compatible with CAMPAIGN pivot) and averageDwellTime.

Deprecations#

Nielsen DAR - Connector deprecation#

Nielsen DAR connector will be deprecated and removed from the Adverity connector library.

Webtrekk - Connector deprecation#

Webtrekk connector will be deprecated and removed from the Adverity connector library.

Yext - Deprecated fields#

As part of the changes introduced by the vendor, we’re removing the following metrics from the Yext connector configuration: Feature Message Clicks and Frequent Words. After the deprecation, Adverity will automatically remove these metrics from your configuration.

New connectors and destinations#

Eloqua#

Eloqua is a B2B marketing automation platform that empowers marketers to design, execute, and optimize personalized campaigns across multiple channels. It provides advanced tools for lead scoring, segmentation, and campaign orchestration, enabling businesses to deliver the right message to the right audience at the right time. This connector ingests marketing automation data from Eloqua, allowing users to integrate it with other marketing and sales datasets to gain a comprehensive view of campaign performance, enhance lead management, and drive more informed marketing strategies.

This connector is scheduled for release in Q2 2025. The exact release date will be announced in the Release notes.

Other updates#

Google Campaing Manager - Improved functionality#

As part of the Google Campaing Manager connector improvement, we’re extending the ability to select all profiles in the Profiles multi-select.

Google Ads - Additional segments#

As part of the Google Ads connector improvement, we’re adding the Auction insight domain segment to the Campaign, Ad Group, Customer and Keyword View resources:

List of new Auction insight domain segments

  • Auction insight search absolute top impression percentage

  • Auction insight search impression share

  • Auction insight search outranking share

  • Auction insight search overlap rate

  • Auction insight search position above rate

  • Auction insight search top impression percentage.

Integral Ad Science - Additional functionality#

As part of the Integral Ad Science connector improvement, we’re adding Media partners dimension to the Facebook Viewability and Youtube Report report types. When Media partners dimension will be selected, Media Partner Id and Media partner field will become available in the final data extract.

Accuranker - Additional fields#

As part of the Accuranker connector improvement, we’re adding the following competitor fields to the Domain report type:

List of competitor fields

  • competitors.id

  • competitors.domain

  • competitors.display_name

  • competitors.google_business_name

  • competitors.google_business_name_list

  • competitors.x_handle

  • competitors.linkedin_profile

  • competitors.facebook_profile

  • competitors.instagram_profile

  • competitors.tiktok_profile

  • competitors.created_at

  • competitors.history.date

  • competitors.history.ranking_movement

  • competitors.history.ranking_movement.winners

  • competitors.history.ranking_movement.share_of_voice_winners

  • competitors.history.ranking_movement.losers

  • competitors.history.ranking_movement.share_of_voice_losers

  • competitors.history.ranking_movement.no_movement

  • competitors.history.ranking_movement.share_of_voice_no_movement

  • competitors.history.ranking_movement.winners_sov_gain

  • competitors.history.ranking_movement.losers_sov_loss

  • competitors.history.ranking_movement.winners_ai_sov_gain

  • competitors.history.ranking_movement.losers_ai_sov_loss

  • competitors.history.ranking_distribution

  • competitors.history.ranking_distribution.keywords_0_3

  • competitors.history.ranking_distribution.keywords_4_10

  • competitors.history.ranking_distribution.keywords_11_20

  • competitors.history.ranking_distribution.keywords_21_50

  • competitors.history.ranking_distribution.keywords_above_50

  • competitors.history.ranking_distribution.keywords_unranked

  • competitors.history.ranking_distribution.keywords_total

  • competitors.history.average_rank

  • competitors.history.share_of_voice

  • competitors.history.share_of_voice_percentage

  • competitors.history.search_volume

  • competitors.history.average_ctr

  • competitors.history.average_ctr_max

  • competitors.history.estimated_visits

  • competitors.history.ai_share_of_voice

Apple Search Ads - Additional fields#

As part of the Apple Search Ads connector improvement, we’re adding the following Installs fields to the Ad, Ad Group, Campaign, Keyword, and Search Term report types:

List of Installs fields

  • totalInstalls

  • totalNewDownloads

  • totalRedownloads

  • viewInstalls

  • viewNewDownloads

  • viewReDownloads

  • totalInstallRate

  • ttr

Google Ads - Improved functionality#

As part of the Google Ads connector improvement, we’re resolving existing values with actual values from the Product Category Constant resource.

Amazon Advertising - Authorization improvement#

As part of the Amazon Advertising connector improvement, we’re adding Entity Id value to the connector’s authorization page.

Google Campaign Manager - Additional functionality#

As part of the Google Campaign Manager connector improvement, we’re adding Account user profile to the Metadata report type.

Google Display & Video 360 - Additional functionality#

As part of the Google Display & Video 360 connector improvement, we’re adding the option to include archived line items in the Metadata report type.

Shopify - Additional report type#

As part of the Shopify connector improvement, we’re introducing a new report type: Locations.

Adform (Buyer) - Additional report type#

As part of the Adform (Buyer) connector improvement, we’re introducing a new report type: Metadata. The Metadata report type will include the following metadata types: Advertisers, Campaigns, Deals, Inventories overview, Landing pages and RTB line items.

Snapchat - Additional field#

As part of the Snapchat connector improvement, we’re adding landing_page_views field to the Standard Reporting report type.

Yahoo! JAPAN Ads - Additional functionality#

As part of the Yahoo! JAPAN Ads connector improvement, we’re introducing the option for the account configurations to aggregate reporting data across multiple accounts.

Zemanta - Additional fields#

As part of the Zemanta connector improvement, we’re adding the following video and viewability fields:

List of Video and Viewability fields

  • Account Status

  • Campaign Status

  • Ad Group Status

  • Content Ad Status

  • Media Source Status

  • Publisher Status

  • Video Start

  • Video First Quartile

  • Video Midpoint

  • Video Third Quartile

  • Video Complete

  • Video Progress 3s

  • Avg. CPV

  • Avg. CPCV

  • Measurable Impressions

  • Viewable Impressions

  • Not-Measurable Impressions

  • Not-Viewable Impressions

  • % Measurable Impressions

  • % Viewable Impressions

  • Impression Distribution (Viewable)

  • Impression Distribution (Not-Measurable)

  • Impression Distribution (Not-Viewable)

  • Avg. VCPM

  • Predictive Clearing Value-add

  • Predictive Clearing Potential Value-add

May 2025#

API updates#

Shopify REST - Version update#

The Shopify REST API is being updated to version 2025-04. As a result of this update, Orders with Risk report type is being removed. No other major changes are anticipated.

Yahoo Japan Ads (Search Ads) - Version update#

The Yahoo Japan Ads (Search Ads) API is being updated to v16. No major changes are anticipated.

Yahoo Japan Ads (Display Ads) - Version update#

The Yahoo Japan Ads (Display Ads) API is being updated to v16. No major changes are anticipated.

Spotify Ads - Version update#

The Spotify Ads API is being updated to v3. With that, several improvements are being introduced.

  1. New entity level: Business.

  2. Change to Ad Account entity: display_name will be nested under billing_address object and renamed to name.

  3. New fields added to the Aggregate report: unmutes and completion rate.

Deprecations#

Google Display & Video 360 - Deprecated report type#

As part of the changes introduced by the vendor, we’re removing the following report type: Inventory Availability.

Facebook Ads - Removed settings#

As part of the changes introduced by the vendor, the Use unified attribution settings checkbox will be removed. Additionally, the Action report time single-select option will no longer be available.

Please also note a behavioral update: the metric reach will not be returned when breakdowns are applied and start_date is more than 13 months old.

Pinterest - Affected parameters#

Following the changes announced by Pinterest, two parameters will no longer provide data.

  • engagement_window_days: This parameter has stopped returning new data. However, you can still access historic data for up to 25 weeks after the deprecation date.

  • granularity: The HOUR enum for this parameter no longer provides data for conversion metrics. It still returns data for non-conversion metrics. All other enums remain available as usual.

New connectors and destinations#

Mapp Intelligence Analytics#

Mapp Intelligence is a digital analytics solution within the Mapp Marketing Cloud, designed to help businesses transform raw data into actionable insights. By leveraging AI-driven analytics, it enables marketers to predict customer behavior, optimize campaigns in real-time, and enhance overall marketing performance.

This connector ingests analytics data from Mapp, allowing users to integrate it with other marketing and sales data to gain a comprehensive view of customer interactions.

This connector is scheduled for release in Q2 2025. The exact release date will be announced in the Release notes.

AdQuick#

AdQuick is a comprehensive out-of-home (OOH) advertising platform that streamlines the planning, purchasing, and measurement of outdoor advertising campaigns.

This connector ingests advertising data from AdQuick, allowing users to integrate it with other marketing and sales data to evaluate OOH campaign performance.

This connector is scheduled for release in Q2 2025. The exact release date will be announced in the Release notes.

Other updates#

TikTok Shop - Additional report types & date filter#

As part of the TikTok Shop connector improvement, we’re introducing two new report types: Order detail & Order return. Additionally, a single-select date filter is being intoroduced - with two options available to select from Created date & Updated date.

Shopify - Additional field#

As part of the Shopify connector improvement, we’re adding payment_details.payment_method_name field to the Transaction report type.

Lazada - Additional report type#

As part of the Lazada connector improvement, we’re introducing a new report type: Sponsored Discovery.

Teads Ad Manager - Additional functionality#

As a part of the Teads Ad Manager connector improvement, we’re adding a new Include multiple seats checkbox that will allow to include data from all seats accessible by the API token.

Google Ads - Additional fields#

As part of the Google Ads connector improvement, we’re adding Campaign Criterion display name and Campaign Criterion status to Campaign Audience View resource.

Piwik PRO - Additional fields#

As part of the Piwik PRO connector improvement,we’re adding the following fields to the Query (both metrics and deminsions) and Raw (dimensions only) report types:

New dimensions

  • Campaign name (Google Ads)

  • Campaign ID (Google Ads)

  • Currency (site or app)

  • Device type

  • Ad group ad ID (Google Ads)

  • Ad group ID (Google Ads)

  • Ad group name (Google Ads)

  • Ad network type (Google Ads)

  • Currency (Google Ads)

  • Account ID (Google Ads)

  • Account (Google Ads)

  • Keyword match type (Google Ads)

  • Currency (event)

New metrics

  • Average CPC (Google Ads)

  • Clicks (Google Ads)

  • Cost (Google Ads)

  • CTR (Google Ads)

  • Impressions (Google Ads)

  • ROAS (Google Ads)

Yahoo Japan Ads - Additional report types#

As part of the Yahoo Japan Ads connector improvement, we’re introducing two new report types: Search Query and Geo.

Similarweb - Additional report types#

As part of the Similarweb connector improvement, we’re introducing two new report types: Desktop PPC Spend and Audience Interests Mobile Web. Additionally, Audience Interests report type is being renamed to Audience Interests Desktop.

Shopware - Additional fields#

As part of the Shopware connector improvement, we’re adding OrderReturnNumber and lineItem.productNumber fields to the Order with returns report type.

Pinterest - Additional fields#

As part of the Pinterest connector improvement, we’re adding owner.username and owner.id fields to the Pin Analytics, Top 50 pins, and Top 50 video pins report types.

Walmart Marketplace - Additional functionality#

As part of the Walmart Marketplace connector improvement, we’re adding an option to select shipNodeType for Orders and Order line items reports.

Google Search Ads 360 - Improved functionality#

As part of the Google Search Ads 360 connector improvement, account name is now being included in Custom Columns and Custom Floodlight Variables.

April 2025#

API updates#

Hubspot - Endpoints update#

Following the upcoming sunset of the V1 Contact Lists API, V1 Contact List API is being replaced with V3 Lists API. Additionally, Properties endpoints (Deal, Contacts, and Companies) are being updated to V3.

Pinterest - Refresh token update#

Following the Pinterest API requirements, the connector is being updated with the new version of refresh tokens. No major changes on existing authorizations are anticipated.

Amazon DSP - Version update Action required#

The Amazon DSP API is being updated to the Reporting v3. As a result of this update, many changes will be introduced. Full list of affected fields, report types and settings is available below.

  1. Deprecated fields

    Campaign report

    • accept14d

    • acceptCPA14d

    • acceptCVR14d

    • acceptClicks14d

    • acceptViews14d

    • bannerInteraction14d

    • bannerInteractionCPA14d

    • bannerInteractionCVR14d

    • bannerInteractionClicks14d

    • bannerInteractionViews14d

    • brandStoreEngagement1

    • brandStoreEngagement1CPA

    • brandStoreEngagement1CVR

    • brandStoreEngagement1Clicks

    • brandStoreEngagement1Views

    • brandStoreEngagement2

    • brandStoreEngagement2CPA

    • brandStoreEngagement2CVR

    • brandStoreEngagement2Clicks

    • brandStoreEngagement2Views

    • brandStoreEngagement3

    • brandStoreEngagement3CPA

    • brandStoreEngagement3CVR

    • brandStoreEngagement3Clicks

    • brandStoreEngagement3Views

    • brandStoreEngagement4

    • brandStoreEngagement4CPA

    • brandStoreEngagement4CVR

    • brandStoreEngagement4Clicks

    • brandStoreEngagement4Views

    • brandStoreEngagement5

    • brandStoreEngagement5CPA

    • brandStoreEngagement5CVR

    • brandStoreEngagement5Clicks

    • brandStoreEngagement5Views

    • brandStoreEngagement6

    • brandStoreEngagement6CPA

    • brandStoreEngagement6CVR

    • brandStoreEngagement6Clicks

    • brandStoreEngagement6Views

    • brandStoreEngagement7

    • brandStoreEngagement7CPA

    • brandStoreEngagement7CVR

    • brandStoreEngagement7Clicks

    • brandStoreEngagement7Views

    • clickOnRedirect14d

    • clickOnRedirectCPA14d

    • clickOnRedirectCVR14d

    • clickOnRedirectClicks14d

    • clickOnRedirectViews14d

    • clickThroughs

    • decline14d

    • declineCPA14d

    • declineCVR14d

    • declineClicks14d

    • declineViews14d

    • dropDownSelection14d

    • dropDownSelectionCPA14d

    • dropDownSelectionCVR14d

    • dropDownSelectionClicks14d

    • dropDownSelectionViews14d

    • eCPnewSubscribeAndSave14d

    • emailInteraction14d

    • emailInteractionCPA14d

    • emailInteractionCVR14d

    • emailInteractionClicks14d

    • emailInteractionViews14d

    • emailLoad14d

    • emailLoadCPA14d

    • emailLoadCVR14d

    • emailLoadClicks14d

    • emailLoadViews14d

    • gameInteraction14d

    • gameInteractionCPA14d

    • gameInteractionCVR14d

    • gameInteractionClicks14d

    • gameInteractionViews14d

    • gameLoad14d

    • gameLoadCPA14d

    • gameLoadCVR14d

    • gameLoadClicks14d

    • gameLoadViews14d

    • homepageVisit14d

    • homepageVisitCPA14d

    • homepageVisitCVR14d

    • homepageVisitClicks14d

    • homepageVisitViews14d

    • marketingLandingPage14d

    • marketingLandingPageCPA14d

    • marketingLandingPageCVR14d

    • marketingLandingPageClicks14d

    • marketingLandingPageViews14d

    • mashupAddToCart14d

    • mashupAddToCartCPA14d

    • mashupAddToCartClickCVR14d

    • mashupAddToCartClicks14d

    • mashupAddToCartViews14d

    • mashupAddToWishlist14d

    • mashupAddToWishlistCPA14d

    • mashupAddToWishlistCVR14d

    • mashupAddToWishlistClicks14d

    • mashupAddToWishlistViews14d

    • mashupBackupImage

    • mashupBackupImageCPA

    • mashupBackupImageCVR

    • mashupBackupImageClicks

    • mashupBackupImageViews

    • mashupClickToPage

    • mashupClickToPageCPA

    • mashupClickToPageCVR

    • mashupClickToPageClicks

    • mashupClickToPageViews

    • mashupClipCouponClick14d

    • mashupClipCouponClickCPA14d

    • mashupClipCouponClickCVR14d

    • mashupClipCouponClickClicks14d

    • mashupClipCouponClickViews14d

    • mashupShopNowClick14d

    • mashupShopNowClickCPA14d

    • mashupShopNowClickCVR14d

    • mashupShopNowClickClicks14d

    • mashupShopNowClickViews14d

    • mashupSubscribeAndSave14d

    • mashupSubscribeAndSaveCPA14d

    • mashupSubscribeAndSaveCVR14d

    • mashupSubscribeAndSaveClick14d

    • mashupSubscribeAndSaveClickViews14d

    • messageSent14d

    • messageSentCPA14d

    • messageSentCVR14d

    • messageSentClicks14d

    • messageSentViews14d

    • purchaseButton14d

    • purchaseButtonCPA14d

    • purchaseButtonCVR14d

    • purchaseButtonClicks14d

    • purchaseButtonViews14d

    • referral14d

    • referralCPA14d

    • referralCVR14d

    • referralClicks14d

    • referralViews14d

    • registrationConfirmPage14d

    • registrationConfirmPageCPA14d

    • registrationConfirmPageCVR14d

    • registrationConfirmPageClicks14d

    • registrationConfirmPageViews14d

    • registrationForm14d

    • registrationFormCPA14d

    • registrationFormCVR14d

    • registrationFormClicks14d

    • registrationFormViews14d

    • signUpPage14d

    • signUpPageCPA14d

    • signUpPageCVR14d

    • signUpPageClicks14d

    • signUpPageViews14d

    • storeLocatorPage14d

    • storeLocatorPageCPA14d

    • storeLocatorPageCVR14d

    • storeLocatorPageClicks14d

    • storeLocatorPageViews14d

    • submitButton14d

    • submitButtonCPA14d

    • submitButtonCVR14d

    • submitButtonClicks14d

    • submitButtonViews14d

    • subscriptionButton14d

    • subscriptionButtonCPA14d

    • subscriptionButtonCVR14d

    • subscriptionButtonClicks14d

    • subscriptionButtonViews14d

    • successPage14d

    • successPageCPA14d

    • successPageCVR14d

    • successPageClicks14d

    • successPageViews14d

    • surveyFinish14d

    • surveyFinishCPA14d

    • surveyFinishCVR14d

    • surveyFinishClicks14d

    • surveyFinishViews14d

    • surveyStart14d

    • surveyStartCPA14d

    • surveyStartCVR14d

    • surveyStartClicks14d

    • surveyStartViews14d

    • thankYouPage14d

    • thankYouPageCPA14d

    • thankYouPageCVR14d

    • thankYouPageClicks14d

    • thankYouPageViews14d

    • videoCompleted

    • videoCompletedCPA

    • videoCompletedCVR

    • videoCompletedViews

    • videoEndClicks

    • videoStarted

    • videoStartedCPA

    • videoStartedCVR

    • videoStartedClicks

    • videoStartedViews

    • widgetInteraction14d

    • widgetInteractionCPA14d

    • widgetInteractionCVR14d

    • widgetInteractionClicks14d

    • widgetInteractionViews14d

    • widgetLoad14d

    • widgetLoadCPA14d

    • widgetLoadCVR14d

    • widgetLoadClicks14d

    • widgetLoadViews14d

    Inventory report

    • accept14d

    • acceptCPA14d

    • acceptCVR14d

    • acceptClicks14d

    • acceptViews14d

    • amazonOmnichannelMetricsFee

    • bannerInteraction14d

    • bannerInteractionCPA14d

    • bannerInteractionCVR14d

    • bannerInteractionClicks14d

    • bannerInteractionViews14d

    • brandStoreEngagement1

    • brandStoreEngagement1CPA

    • brandStoreEngagement1CVR

    • brandStoreEngagement1Clicks

    • brandStoreEngagement1Views

    • brandStoreEngagement2

    • brandStoreEngagement2CPA

    • brandStoreEngagement2CVR

    • brandStoreEngagement2Clicks

    • brandStoreEngagement2Views

    • brandStoreEngagement3

    • brandStoreEngagement3CPA

    • brandStoreEngagement3CVR

    • brandStoreEngagement3Clicks

    • brandStoreEngagement3Views

    • brandStoreEngagement4

    • brandStoreEngagement4CPA

    • brandStoreEngagement4CVR

    • brandStoreEngagement4Clicks

    • brandStoreEngagement4Views

    • brandStoreEngagement5

    • brandStoreEngagement5CPA

    • brandStoreEngagement5CVR

    • brandStoreEngagement5Clicks

    • brandStoreEngagement5Views

    • brandStoreEngagement6

    • brandStoreEngagement6CPA

    • brandStoreEngagement6CVR

    • brandStoreEngagement6Clicks

    • brandStoreEngagement6Views

    • brandStoreEngagement7

    • brandStoreEngagement7CPA

    • brandStoreEngagement7CVR

    • brandStoreEngagement7Clicks

    • brandStoreEngagement7Views

    • clickOnRedirect14d

    • clickOnRedirectCPA14d

    • clickOnRedirectCVR14d

    • clickOnRedirectClicks14d

    • clickOnRedirectViews14d

    • clickThroughs

    • decline14d

    • declineCPA14d

    • declineCVR14d

    • declineClicks14d

    • declineViews14d

    • dropDownSelection14d

    • dropDownSelectionCPA14d

    • dropDownSelectionCVR14d

    • dropDownSelectionClicks14d

    • dropDownSelectionViews14d

    • eCPnewSubscribeAndSave14d

    • emailInteraction14d

    • emailInteractionCPA14d

    • emailInteractionCVR14d

    • emailInteractionClicks14d

    • emailInteractionViews14d

    • emailLoad14d

    • emailLoadCPA14d

    • emailLoadCVR14d

    • emailLoadClicks14d

    • emailLoadViews14d

    • gameInteraction14d

    • gameInteractionCPA14d

    • gameInteractionCVR14d

    • gameInteractionClicks14d

    • gameInteractionViews14d

    • gameLoad14d

    • gameLoadCPA14d

    • gameLoadCVR14d

    • gameLoadClicks14d

    • gameLoadViews14d

    • homepageVisit14d

    • homepageVisitCPA14d

    • homepageVisitCVR14d

    • homepageVisitClicks14d

    • homepageVisitViews14d

    • marketingLandingPage14d

    • marketingLandingPageCPA14d

    • marketingLandingPageCVR14d

    • marketingLandingPageClicks14d

    • marketingLandingPageViews14d

    • mashupAddToCart14d

    • mashupAddToCartCPA14d

    • mashupAddToCartClickCVR14d

    • mashupAddToCartClicks14d

    • mashupAddToCartViews14d

    • mashupAddToWishlist14d

    • mashupAddToWishlistCPA14d

    • mashupAddToWishlistCVR14d

    • mashupAddToWishlistClicks14d

    • mashupAddToWishlistViews14d

    • mashupBackupImage

    • mashupBackupImageCPA

    • mashupBackupImageCVR

    • mashupBackupImageClicks

    • mashupBackupImageViews

    • mashupClickToPage

    • mashupClickToPageCPA

    • mashupClickToPageCVR

    • mashupClickToPageClicks

    • mashupClickToPageViews

    • mashupClipCouponClick14d

    • mashupClipCouponClickCPA14d

    • mashupClipCouponClickCVR14d

    • mashupClipCouponClickClicks14d

    • mashupClipCouponClickViews14d

    • mashupShopNowClick14d

    • mashupShopNowClickCPA14d

    • mashupShopNowClickCVR14d

    • mashupShopNowClickClicks14d

    • mashupShopNowClickViews14d

    • mashupSubscribeAndSave14d

    • mashupSubscribeAndSaveCPA14d

    • mashupSubscribeAndSaveCVR14d

    • mashupSubscribeAndSaveClick14d

    • mashupSubscribeAndSaveClickViews14d

    • messageSent14d

    • messageSentCPA14d

    • messageSentCVR14d

    • messageSentClicks14d

    • messageSentViews14d

    • percentOfPurchasesNewToBrand14d

    • purchaseButton14d

    • purchaseButtonCPA14d

    • purchaseButtonCVR14d

    • purchaseButtonClicks14d

    • purchaseButtonViews14d

    • referral14d

    • referralCPA14d

    • referralCVR14d

    • referralClicks14d

    • referralViews14d

    • registrationConfirmPage14d

    • registrationConfirmPageCPA14d

    • registrationConfirmPageCVR14d

    • registrationConfirmPageClicks14d

    • registrationConfirmPageViews14d

    • registrationForm14d

    • registrationFormCPA14d

    • registrationFormCVR14d

    • registrationFormClicks14d

    • registrationFormViews14d

    • signUp14d

    • signUpClicks14d

    • signUpPage14d

    • signUpPageCPA14d

    • signUpPageCVR14d

    • signUpPageClicks14d

    • signUpPageViews14d

    • storeLocatorPage14d

    • storeLocatorPageCPA14d

    • storeLocatorPageCVR14d

    • storeLocatorPageClicks14d

    • storeLocatorPageViews14d

    • submitButton14d

    • submitButtonCPA14d

    • submitButtonCVR14d

    • submitButtonClicks14d

    • submitButtonViews14d

    • subscriptionButton14d

    • subscriptionButtonCPA14d

    • subscriptionButtonCVR14d

    • subscriptionButtonClicks14d

    • subscriptionButtonViews14d

    • successPage14d

    • successPageCPA14d

    • successPageCVR14d

    • successPageClicks14d

    • successPageViews14d

    • surveyFinish14d

    • surveyFinishCPA14d

    • surveyFinishCVR14d

    • surveyFinishClicks14d

    • surveyFinishViews14d

    • surveyStart14d

    • surveyStartCPA14d

    • surveyStartCVR14d

    • surveyStartClicks14d

    • surveyStartViews14d

    • thankYouPage14d

    • thankYouPageCPA14d

    • thankYouPageCVR14d

    • thankYouPageClicks14d

    • thankYouPageViews14d

    • totalPercentOfPurchasesNewToBrand14d

    • videoCompleted

    • videoCompletedCPA

    • videoCompletedCVR

    • videoCompletedViews

    • videoEndClicks

    • videoStarted

    • videoStartedCPA

    • videoStartedCVR

    • videoStartedClicks

    • videoStartedViews

    • widgetInteraction14d

    • widgetInteractionCPA14d

    • widgetInteractionCVR14d

    • widgetInteractionClicks14d

    • widgetInteractionViews14d

    • widgetLoad14d

    • widgetLoadCPA14d

    • widgetLoadCVR14d

    • widgetLoadClicks14d

    • widgetLoadViews14d

    Audience report

    • amazonOmnichannelMetricsFee

    • eCPnewSubscribeAndSave14d

    • invalidClickThroughsRate

    • offAmazonCPA14d

    • offAmazonCVR14d

    • offAmazonConversions14d

    • offAmazonPurchaseRate14d

    • offAmazonPurchases14d

    • signUp14d

    • signUpClicks14d

    Products report

    • brandHaloTotalNewToBrandSales14d

    • brandHaloTotalNewToBrandUnitsSold14d

    • brandHaloTotalSales14d

    • brandHaloTotalUnitsSold14d

    • newToBrandProductSales14d

    • sales14d

    • totalSales14d

    Technology report

    • accept14d

    • acceptClicks14d

    • acceptViews14d

    • agencyFee

    • bannerInteraction14d

    • bannerInteractionClicks14d

    • bannerInteractionViews14d

    • brandStoreEngagement1

    • brandStoreEngagement1Clicks

    • brandStoreEngagement1Views

    • brandStoreEngagement2

    • brandStoreEngagement2Clicks

    • brandStoreEngagement2Views

    • brandStoreEngagement3

    • brandStoreEngagement3Clicks

    • brandStoreEngagement3Views

    • brandStoreEngagement4

    • brandStoreEngagement4Clicks

    • brandStoreEngagement4Views

    • brandStoreEngagement5

    • brandStoreEngagement5Clicks

    • brandStoreEngagement5Views

    • brandStoreEngagement6

    • brandStoreEngagement6Clicks

    • brandStoreEngagement6Views

    • brandStoreEngagement7

    • brandStoreEngagement7Clicks

    • brandStoreEngagement7Views

    • checkoutCPA14d

    • checkoutCVR14d

    • clickOnRedirect14d

    • clickOnRedirectClicks14d

    • clickOnRedirectViews14d

    • clickThroughs

    • combinedProductSales

    • combinedPurchases

    • combinedPurchasesClicks

    • combinedPurchasesViews

    • combinedUnitsSold

    • contactCPA14d

    • contactCVR14d

    • decline14d

    • declineClicks14d

    • declineViews14d

    • dropDownSelection14d

    • dropDownSelectionClicks14d

    • dropDownSelectionViews14d

    • emailInteraction14d

    • emailInteractionClicks14d

    • emailInteractionViews14d

    • emailLoad14d

    • emailLoadClicks14d

    • emailLoadViews14d

    • gameInteraction14d

    • gameInteractionClicks14d

    • gameInteractionViews14d

    • gameLoad14d

    • gameLoadClicks14d

    • gameLoadViews14d

    • grossClickThroughs

    • grossImpressions

    • homepageVisit14d

    • homepageVisitClicks14d

    • homepageVisitViews14d

    • invalidClickThroughs

    • invalidClickThroughsRate

    • invalidImpressionRate

    • invalidImpressions

    • leadCPA14d

    • leadCVR14d

    • marketingLandingPage14d

    • marketingLandingPageClicks14d

    • marketingLandingPageViews14d

    • mashupAddToCart14d

    • mashupAddToCartClicks14d

    • mashupAddToCartViews14d

    • mashupAddToWishlist14d

    • mashupAddToWishlistClicks14d

    • mashupAddToWishlistViews14d

    • mashupBackupImage

    • mashupBackupImageClicks

    • mashupBackupImageViews

    • mashupClickToPage

    • mashupClickToPageClicks

    • mashupClickToPageViews

    • mashupClipCouponClick14d

    • mashupClipCouponClickClicks14d

    • mashupClipCouponClickViews14d

    • mashupShopNowClick14d

    • mashupShopNowClickClicks14d

    • mashupShopNowClickViews14d

    • mashupSubscribeAndSave14d

    • mashupSubscribeAndSaveClick14d

    • mashupSubscribeAndSaveClickViews14d

    • messageSent14d

    • messageSentClicks14d

    • messageSentViews14d

    • newToBrandProductSales14d

    • newToBrandUnitsSold14d

    • offAmazonConversions14d

    • offAmazonPurchases14d

    • otherCPA14d

    • otherCVR14d

    • pageViewCPA14d

    • pageViewCVR14d

    • purchaseButton14d

    • purchaseButtonClicks14d

    • purchaseButtonViews14d

    • referral14d

    • referralClicks14d

    • referralViews14d

    • registrationConfirmPage14d

    • registrationConfirmPageClicks14d

    • registrationConfirmPageViews14d

    • registrationForm14d

    • registrationFormClicks14d

    • registrationFormViews14d

    • sales14d

    • searchCPA14d

    • searchCVR14d

    • signUp14d

    • signUpClicks14d

    • signUpPage14d

    • signUpPageClicks14d

    • signUpPageViews14d

    • storeLocatorPage14d

    • storeLocatorPageClicks14d

    • storeLocatorPageViews14d

    • submitButton14d

    • submitButtonClicks14d

    • submitButtonViews14d

    • subscriptionButton14d

    • subscriptionButtonClicks14d

    • subscriptionButtonViews14d

    • successPage14d

    • successPageClicks14d

    • successPageViews14d

    • surveyFinish14d

    • surveyFinishClicks14d

    • surveyFinishViews14d

    • surveyStart14d

    • surveyStartClicks14d

    • surveyStartViews14d

    • thankYouPage14d

    • thankYouPageClicks14d

    • thankYouPageViews14d

    • unitsSold14d

    • videoCompleted

    • videoCompletedViews

    • videoEndClicks

    • videoStarted

    • videoStartedClicks

    • videoStartedViews

    • viewableImpressions

    • widgetInteraction14d

    • widgetInteractionClicks14d

    • widgetInteractionViews14d

    • widgetLoad14d

    • widgetLoadClicks14d

    • widgetLoadViews14d

    Geography report

    • accept14d

    • acceptClicks14d

    • acceptViews14d

    • bannerInteraction14d

    • bannerInteractionClicks14d

    • bannerInteractionViews14d

    • brandStoreEngagement1

    • brandStoreEngagement1Clicks

    • brandStoreEngagement1Views

    • brandStoreEngagement2

    • brandStoreEngagement2Clicks

    • brandStoreEngagement2Views

    • brandStoreEngagement3

    • brandStoreEngagement3Clicks

    • brandStoreEngagement3Views

    • brandStoreEngagement4

    • brandStoreEngagement4Clicks

    • brandStoreEngagement4Views

    • brandStoreEngagement5

    • brandStoreEngagement5Clicks

    • brandStoreEngagement5Views

    • brandStoreEngagement6

    • brandStoreEngagement6Clicks

    • brandStoreEngagement6Views

    • brandStoreEngagement7

    • brandStoreEngagement7Clicks

    • brandStoreEngagement7Views

    • checkoutCPA14d

    • checkoutCVR14d

    • clickOnRedirect14d

    • clickOnRedirectClicks14d

    • clickOnRedirectViews14d

    • clickThroughs

    • contactCPA14d

    • contactCVR14d

    • decline14d

    • declineClicks14d

    • declineViews14d

    • dropDownSelection14d

    • dropDownSelectionClicks14d

    • dropDownSelectionViews14d

    • emailInteraction14d

    • emailInteractionClicks14d

    • emailInteractionViews14d

    • emailLoad14d

    • emailLoadClicks14d

    • emailLoadViews14d

    • gameInteraction14d

    • gameInteractionClicks14d

    • gameInteractionViews14d

    • gameLoad14d

    • gameLoadClicks14d

    • gameLoadViews14d

    • homepageVisit14d

    • homepageVisitClicks14d

    • homepageVisitViews14d

    • leadCPA14d

    • leadCVR14d

    • marketingLandingPage14d

    • marketingLandingPageClicks14d

    • marketingLandingPageViews14d

    • mashupAddToCart14d

    • mashupAddToCartClicks14d

    • mashupAddToCartViews14d

    • mashupAddToWishlist14d

    • mashupAddToWishlistClicks14d

    • mashupAddToWishlistViews14d

    • mashupBackupImage

    • mashupBackupImageClicks

    • mashupBackupImageViews

    • mashupClickToPage

    • mashupClickToPageClicks

    • mashupClickToPageViews

    • mashupClipCouponClick14d

    • mashupClipCouponClickClicks14d

    • mashupClipCouponClickViews14d

    • mashupShopNowClick14d

    • mashupShopNowClickClicks14d

    • mashupShopNowClickViews14d

    • mashupSubscribeAndSave14d

    • mashupSubscribeAndSaveClick14d

    • mashupSubscribeAndSaveClickViews14d

    • messageSent14d

    • messageSentClicks14d

    • messageSentViews14d

    • newToBrandProductSales14d

    • offAmazonConversions14d

    • offAmazonPurchases14d

    • otherCPA14d

    • otherCVR14d

    • pageViewCPA14d

    • pageViewCVR14d

    • purchaseButton14d

    • purchaseButtonClicks14d

    • purchaseButtonViews14d

    • referral14d

    • referralClicks14d

    • referralViews14d

    • registrationConfirmPage14d

    • registrationConfirmPageClicks14d

    • registrationConfirmPageViews14d

    • registrationForm14d

    • registrationFormClicks14d

    • registrationFormViews14d

    • sales14d

    • searchCPA14d

    • searchCVR14d

    • signUp14d

    • signUpClicks14d

    • signUpPage14d

    • signUpPageClicks14d

    • signUpPageViews14d

    • storeLocatorPage14d

    • storeLocatorPageClicks14d

    • storeLocatorPageViews14d

    • submitButton14d

    • submitButtonClicks14d

    • submitButtonViews14d

    • subscriptionButton14d

    • subscriptionButtonClicks14d

    • subscriptionButtonViews14d

    • successPage14d

    • successPageClicks14d

    • successPageViews14d

    • surveyFinish14d

    • surveyFinishClicks14d

    • surveyFinishViews14d

    • surveyStart14d

    • surveyStartClicks14d

    • surveyStartViews14d

    • thankYouPage14d

    • thankYouPageClicks14d

    • thankYouPageViews14d

    • videoCompleted

    • videoCompletedViews

    • videoEndClicks

    • videoStarted

    • videoStartedClicks

    • videoStartedViews

    • widgetInteraction14d

    • widgetInteractionClicks14d

    • widgetInteractionViews14d

    • widgetLoad14d

    • widgetLoadClicks14d

    • widgetLoadViews14d

  2. Renamed fields

    Campaign report

    • CTR to clickThroughRate

    • ROAS14d to ROAS

    • addToWatchlist14d to addToWatchlist

    • addToWatchlistCPA14d to eCPAddToWatchlist

    • addToWatchlistCVR14d to addToWatchlistRate

    • addToWatchlistClicks14d to addToWatchlistClicks

    • addToWatchlistViews14d to addToWatchlistViews

    • addedToShoppingCart14d to addToShoppingCart

    • addedToShoppingCartCPA14d to addToShoppingCartCPA

    • addedToShoppingCartCVR14d to addToShoppingCartCVR

    • addedToShoppingCartClicks14d to addToShoppingCartClicks

    • addedToShoppingCartViews14d to addToShoppingCartViews

    • amazonAudienceFee to amazonDSPAudienceFee

    • amazonOmnichannelMetricsFee to omnichannelMetricsFee

    • amazonPlatformFee to amazonDSPConsoleFee

    • application14d to application

    • applicationCPA14d to applicationCPA

    • applicationCVR14d to applicationCVR

    • applicationClicks14d to applicationClicks

    • applicationViews14d to applicationViews

    • atc14d to addToCart

    • atcClicks14d to addToCartClicks

    • atcViews14d to addToCartViews

    • atcr14d to addToCartRate

    • atl14d to addToList

    • atlClicks14d to addToListClicks

    • atlViews14d to addToListViews

    • atlr14d to addToListRate

    • brandSearch14d to brandSearches

    • brandSearchCPA14d to eCPBrandSearch

    • brandSearchClicks14d to brandSearchesClicks

    • brandSearchRate14d to brandSearchRate

    • brandSearchViews14d to brandSearchesViews

    • checkout14d to checkout

    • checkoutCPA14d to checkoutCPA

    • checkoutCVR14d to checkoutCVR

    • checkoutClicks14d to checkoutClicks

    • checkoutViews14d to checkoutViews

    • contact14d to contact

    • contactCPA14d to contactCPA

    • contactCVR14d to contactCVR

    • contactClicks14d to contactClicks

    • contactViews14d to contactViews

    • downloadedVideoPlayRate14d to downloadedVideoPlayRate

    • downloadedVideoPlays14d to downloadedVideoPlays

    • downloadedVideoPlaysClicks14d to downloadedVideoPlaysClicks

    • downloadedVideoPlaysViews14d to downloadedVideoPlaysViews

    • dpv14d to detailPageViews

    • dpvClicks14d to detailPageViewClicks

    • dpvViews14d to detailPageViewViews

    • dpvr14d to detailPageViewRate

    • eCPAtc14d to eCPAddToCart

    • eCPAtl14d to eCPAddtoList

    • eCPDPV14d to eCPDetailPageView

    • eCPDVP14d to eCPDownloadedVideoPlays

    • eCPP14d to eCPP

    • eCPPRPV14d to eCPProductReviewPageVisit

    • eCPPT14d to eCPPlayTrailer

    • eCPVS14d to eCPVideoStream

    • eCPnewSubscribeAndSave14d to eCPSubscribeAndSave

    • eRPM14d to eRPM

    • ecpr14d to eCPRental

    • ecpvc to eCPVideoAdCompletion

    • ecpvd14d to eCPVideoDownload

    • invalidClickThroughsRate to invalidClickThroughRate

    • lead14d to lead

    • leadCPA14d to leadCPA

    • leadCVR14d to leadCVR

    • leadClicks14d to leadClicks

    • leadViews14d to leadViews

    • mobileAppFirstStartCVR14d to mobileAppFirstStartCVR

    • mobileAppFirstStartClicks14d to mobileAppFirstStartClicks

    • mobileAppFirstStartViews14d to mobileAppFirstStartViews

    • mobileAppFirstStarts14d to mobileAppFirstStarts

    • mobileAppFirstStartsCPA14d to mobileAppFirstStartCPA

    • newSubscribeAndSave14d to newSubscribeAndSave

    • newSubscribeAndSaveClicks14d to newSubscribeAndSaveClicks

    • newSubscribeAndSaveRate14d to newSubscribeAndSaveRate

    • newSubscribeAndSaveViews14d to newSubscribeAndSaveViews

    • newToBrandECPP14d to NewToBrandECPP

    • newToBrandERPM14d to newToBrandERPM

    • newToBrandProductSales14d to newToBrandProductSales

    • newToBrandPurchaseRate14d to newToBrandPurchaseRate

    • newToBrandPurchases14d to newToBrandPurchases

    • newToBrandPurchasesClicks14d to newToBrandPurchasesClicks

    • newToBrandPurchasesViews14d to newToBrandPurchasesViews

    • newToBrandROAS14d to newToBrandROAS

    • newToBrandUnitsSold14d to newToBrandUnitsSold

    • offAmazonCPA14d to offAmazonCPA

    • offAmazonCVR14d to offAmazonCVR

    • offAmazonClicks14d to offAmazonClicks

    • offAmazonConversions14d to offAmazonConversions

    • offAmazonECPP14d to offAmazonECPP

    • offAmazonERPM14d to offAmazonERPM

    • offAmazonProductSales14d to offAmazonProductSales

    • offAmazonPurchaseRate14d to offAmazonPurchaseRate

    • offAmazonPurchases14d to offAmazonPurchases

    • offAmazonPurchasesClicks14d to offAmazonPurchasesClicks

    • offAmazonPurchasesViews14d to offAmazonPurchasesViews

    • offAmazonROAS14d to offAmazonROAS

    • offAmazonUnitsSold14d to offAmazonUnitsSold

    • offAmazonViews14d to offAmazonViews

    • other14d to other

    • otherCPA14d to otherCPA

    • otherCVR14d to otherCVR

    • otherClicks14d to otherClicks

    • otherViews14d to otherViews

    • pRPV14d to productReviewPageVisits

    • pRPVClicks14d to productReviewPageVisitsClicks

    • pRPVViews14d to productReviewPageVisitsViews

    • pRPVr14d to productReviewPageVisitRate

    • pageView14d to pageViews

    • pageViewCPA14d to pageViewCPA

    • pageViewCVR14d to pageViewCVR

    • pageViewClicks14d to pageViewClicks

    • pageViewViews14d to pageViewViews

    • percentOfPurchasesNewToBrand14d to newToBrandPurchasesPercentage

    • playTrailerRate14d to playTrailerRate

    • playTrailers14d to playTrailers

    • playTrailersViews14d to playTrailersViews

    • playerTrailersClicks14d to playTrailersClicks

    • purchaseRate14d to purchaseRate

    • purchases14d to purchases

    • purchasesClicks14d to purchasesClicks

    • purchasesViews14d to purchasesViews

    • rentalRate14d to rentalRate

    • rentals14d to rentals

    • rentalsClicks14d to rentalsClicks

    • rentalsViews14d to rentalsViews

    • sales14d to sales

    • search14d to search

    • searchCPA14d to searchCPA

    • searchCVR14d to searchCVR

    • searchClicks14d to searchClicks

    • searchViews14d to searchViews

    • signUp14d to signUp

    • signUpCPA14d to signUpCPA

    • signUpCVR14d to signUpCVR

    • signUpClicks14d to signUpClicks

    • signUpViews14d to signUpViews

    • subscribe14d to subscribe

    • subscribeCPA14d to subscribeCPA

    • subscribeCVR14d to subscribeCVR

    • subscribeClicks14d to subscribeClicks

    • subscribeViews14d to subscribeViews

    • totalAddToCart14d to totalAddToCart

    • totalAddToCartCPA14d to totalECPAddtoCart

    • totalAddToCartCVR14d to totalAddToCartRate

    • totalAddToCartClicks14d to totalAddToCartClicks

    • totalAddToCartViews14d to totalAddToCartViews

    • totalAddToList14d to totalAddToList

    • totalAddToListCPA14d to totalECPAddToList

    • totalAddToListCVR14d to totalAddToListRate

    • totalAddToListClicks14d to totalAddToListClicks

    • totalAddToListViews14d to totalAddToListViews

    • totalDetaiPageViewCPA14d to totalECPDetailPageView

    • totalDetailPageClicks14d to totalDetailPageViewClicks

    • totalDetailPageViewViews14d to totalDetailPageViewViews

    • totalDetailPageViews14d to totalDetailPageView

    • totalDetailPageViewsCVR14d to totalDetailPageViewRate

    • totalECPP14d to totalECPP

    • totalECPPRPV14d to totalECPProductReviewPageVisit

    • totalERPM14d to totalERPM

    • totalNewToBrandECPP14d to totalNewtoBrandECPP

    • totalNewToBrandERPM14d to totalNewtoBrandERPM

    • totalNewToBrandProductSales14d to totalNewtoBrandSales

    • totalNewToBrandPurchaseRate14d to totalNewtoBrandPurchaseRate

    • totalNewToBrandPurchases14d to totalNewtoBrandPurchases

    • totalNewToBrandPurchasesClicks14d to totalNewtoBrandPurchasesClicks

    • totalNewToBrandPurchasesViews14d to totalNewtoBrandPurchasesViews

    • totalNewToBrandROAS14d to totalNewtoBrandROAS

    • totalNewToBrandUnitsSold14d to totalNewToBrandUnitsSold

    • totalPRPV14d to totalProductReviewPageVisits

    • totalPRPVClicks14d to totalProductReviewPageVisitsClicks

    • totalPRPVViews14d to totalProductReviewPageVisitsViews

    • totalPRPVr14d to totalProductReviewPageVisitRate

    • totalPercentOfPurchasesNewToBrand14d to totalNewToBrandPurchasesPercentage

    • totalPurchaseRate14d to totalPurchaseRate

    • totalPurchases14d to totalPurchases

    • totalPurchasesClicks14d to totalPurchasesClicks

    • totalPurchasesViews14d to totalPurchasesViews

    • totalROAS14d to totalROAS

    • totalSales14d to totalSales

    • totalSubscribeAndSaveSubscriptionCPA14d to totalECPSubscribeAndSave

    • totalSubscribeAndSaveSubscriptionCVR14d to totalSubscribeAndSaveRate

    • totalSubscribeAndSaveSubscriptionClicks14d to totalSubscribeAndSaveClicks

    • totalSubscribeAndSaveSubscriptionViews14d to totalSubscribeAndSaveViews

    • totalSubscribeAndSaveSubscriptions14d to totalSubscribeAndSave

    • totalUnitsSold14d to totalUnitsSold

    • unitsSold14d to unitsSold

    • videoComplete to videoAdComplete

    • videoCompletionRate to videoAdCompletionRate

    • videoDownloadRate14d to videoDownloadRate

    • videoDownloads14d to videoDownloads

    • videoDownloadsClicks14d to videoDownloadsClicks

    • videoDownloadsViews14d to videoDownloadsViews

    • videoFirstQuartile to videoAdFirstQuartile

    • videoMidpoint to videoAdMidpoint

    • videoMute to videoAdMute

    • videoPause to videoAdPause

    • videoResume to videoAdResume

    • videoStart to videoAdStart

    • videoStreams14d to videoStreams

    • videoStreamsClicks14d to videoStreamsClicks

    • videoStreamsRate14d to videoStreamsRate

    • videoStreamsViews14d to videoStreamsViews

    • videoThirdQuartile to videoAdThirdQuartile

    • videoUnmute to videoAdUnmute

    Inventory report

    • CTR to clickThroughRate

    • ROAS14d to ROAS

    • addToWatchlist14d to addToWatchlist

    • addToWatchlistCPA14d to eCPAddToWatchlist

    • addToWatchlistCVR14d to addToWatchlistRate

    • addToWatchlistClicks14d to addToWatchlistClicks

    • addToWatchlistViews14d to addToWatchlistViews

    • addedToShoppingCart14d to addToShoppingCart

    • addedToShoppingCartCPA14d to addToShoppingCartCPA

    • addedToShoppingCartCVR14d to addToShoppingCartCVR

    • addedToShoppingCartClicks14d to addToShoppingCartClicks

    • addedToShoppingCartViews14d to addToShoppingCartViews

    • amazonAudienceFee to amazonDSPAudienceFee

    • amazonOmnichannelMetricsFee to omnichannelMetricsFee

    • amazonPlatformFee to amazonDSPConsoleFee

    • application14d to application

    • applicationCPA14d to applicationCPA

    • applicationCVR14d to applicationCVR

    • applicationClicks14d to applicationClicks

    • applicationViews14d to applicationViews

    • atc14d to addToCart

    • atcClicks14d to addToCartClicks

    • atcViews14d to addToCartViews

    • atcr14d to addToCartRate

    • atl14d to addToList

    • atlClicks14d to addToListClicks

    • atlViews14d to addToListViews

    • atlr14d to addToListRate

    • brandSearch14d to brandSearches

    • brandSearchCPA14d to eCPBrandSearch

    • brandSearchClicks14d to brandSearchesClicks

    • brandSearchRate14d to brandSearchRate

    • brandSearchViews14d to brandSearchesViews

    • checkout14d to checkout

    • checkoutCPA14d to checkoutCPA

    • checkoutCVR14d to checkoutCVR

    • checkoutClicks14d to checkoutClicks

    • checkoutViews14d to checkoutViews

    • contact14d to contact

    • contactCPA14d to contactCPA

    • contactCVR14d to contactCVR

    • contactClicks14d to contactClicks

    • contactViews14d to contactViews

    • downloadedVideoPlayRate14d to downloadedVideoPlayRate

    • downloadedVideoPlays14d to downloadedVideoPlays

    • downloadedVideoPlaysClicks14d to downloadedVideoPlaysClicks

    • downloadedVideoPlaysViews14d to downloadedVideoPlaysViews

    • dpv14d to detailPageViews

    • dpvClicks14d to detailPageViewClicks

    • dpvViews14d to detailPageViewViews

    • dpvr14d to detailPageViewRate

    • eCPAtc14d to eCPAddToCart

    • eCPAtl14d to eCPAddtoList

    • eCPDPV14d to eCPDetailPageView

    • eCPDVP14d to eCPDownloadedVideoPlays

    • eCPP14d to eCPP

    • eCPPRPV14d to eCPProductReviewPageVisit

    • eCPPT14d to eCPPlayTrailer

    • eCPVS14d to eCPVideoStream

    • eCPnewSubscribeAndSave14d to eCPSubscribeAndSave

    • eRPM14d to eRPM

    • ecpr14d to eCPRental

    • ecpvc to eCPVideoAdCompletion

    • ecpvd14d to eCPVideoDownload

    • invalidClickThroughsRate to invalidClickThroughRate

    • lead14d to lead

    • leadCPA14d to leadCPA

    • leadCVR14d to leadCVR

    • leadClicks14d to leadClicks

    • leadViews14d to leadViews

    • mobileAppFirstStartCVR14d to mobileAppFirstStartCVR

    • mobileAppFirstStartClicks14d to mobileAppFirstStartClicks

    • mobileAppFirstStartViews14d to mobileAppFirstStartViews

    • mobileAppFirstStarts14d to mobileAppFirstStarts

    • mobileAppFirstStartsCPA14d to mobileAppFirstStartCPA

    • newSubscribeAndSave14d to newSubscribeAndSave

    • newSubscribeAndSaveClicks14d to newSubscribeAndSaveClicks

    • newSubscribeAndSaveRate14d to newSubscribeAndSaveRate

    • newSubscribeAndSaveViews14d to newSubscribeAndSaveViews

    • newToBrandECPP14d to NewToBrandECPP

    • newToBrandERPM14d to newToBrandERPM

    • newToBrandProductSales14d to newToBrandProductSales

    • newToBrandPurchaseRate14d to newToBrandPurchaseRate

    • newToBrandPurchases14d to newToBrandPurchases

    • newToBrandPurchasesClicks14d to newToBrandPurchasesClicks

    • newToBrandPurchasesViews14d to newToBrandPurchasesViews

    • newToBrandROAS14d to newToBrandROAS

    • newToBrandUnitsSold14d to newToBrandUnitsSold

    • offAmazonCPA14d to offAmazonCPA

    • offAmazonCVR14d to offAmazonCVR

    • offAmazonClicks14d to offAmazonClicks

    • offAmazonConversions14d to offAmazonConversions

    • offAmazonECPP14d to offAmazonECPP

    • offAmazonERPM14d to offAmazonERPM

    • offAmazonProductSales14d to offAmazonProductSales

    • offAmazonPurchaseRate14d to offAmazonPurchaseRate

    • offAmazonPurchases14d to offAmazonPurchases

    • offAmazonPurchasesClicks14d to offAmazonPurchasesClicks

    • offAmazonPurchasesViews14d to offAmazonPurchasesViews

    • offAmazonROAS14d to offAmazonROAS

    • offAmazonUnitsSold14d to offAmazonUnitsSold

    • offAmazonViews14d to offAmazonViews

    • other14d to other

    • otherCPA14d to otherCPA

    • otherCVR14d to otherCVR

    • otherClicks14d to otherClicks

    • otherViews14d to otherViews

    • pRPV14d to productReviewPageVisits

    • pRPVClicks14d to productReviewPageVisitsClicks

    • pRPVViews14d to productReviewPageVisitsViews

    • pRPVr14d to productReviewPageVisitRate

    • pageView14d to pageViews

    • pageViewCPA14d to pageViewCPA

    • pageViewCVR14d to pageViewCVR

    • pageViewClicks14d to pageViewClicks

    • pageViewViews14d to pageViewViews

    • percentOfPurchasesNewToBrand14d to newToBrandPurchasesPercentage

    • placementName to placement

    • playTrailerRate14d to playTrailerRate

    • playTrailers14d to playTrailers

    • playTrailersViews14d to playTrailersViews

    • playerTrailersClicks14d to playTrailersClicks

    • purchaseRate14d to purchaseRate

    • purchases14d to purchases

    • purchasesClicks14d to purchasesClicks

    • purchasesViews14d to purchasesViews

    • rentalRate14d to rentalRate

    • rentals14d to rentals

    • rentalsClicks14d to rentalsClicks

    • rentalsViews14d to rentalsViews

    • sales14d to sales

    • search14d to search

    • searchCPA14d to searchCPA

    • searchCVR14d to searchCVR

    • searchClicks14d to searchClicks

    • searchViews14d to searchViews

    • signUp14d to signUp

    • signUpCPA14d to signUpCPA

    • signUpCVR14d to signUpCVR

    • signUpClicks14d to signUpClicks

    • signUpViews14d to signUpViews

    • subscribe14d to subscribe

    • subscribeCPA14d to subscribeCPA

    • subscribeCVR14d to subscribeCVR

    • subscribeClicks14d to subscribeClicks

    • subscribeViews14d to subscribeViews

    • totalAddToCart14d to totalAddToCart

    • totalAddToCartCPA14d to totalECPAddtoCart

    • totalAddToCartCVR14d to totalAddToCartRate

    • totalAddToCartClicks14d to totalAddToCartClicks

    • totalAddToCartViews14d to totalAddToCartViews

    • totalAddToList14d to totalAddToList

    • totalAddToListCPA14d to totalECPAddToList

    • totalAddToListCVR14d to totalAddToListRate

    • totalAddToListClicks14d to totalAddToListClicks

    • totalAddToListViews14d to totalAddToListViews

    • totalDetaiPageViewCPA14d to totalECPDetailPageView

    • totalDetailPageClicks14d to totalDetailPageViewClicks

    • totalDetailPageViewViews14d to totalDetailPageViewViews

    • totalDetailPageViews14d to totalDetailPageView

    • totalDetailPageViewsCVR14d to totalDetailPageViewRate

    • totalECPP14d to totalECPP

    • totalECPPRPV14d to totalECPProductReviewPageVisit

    • totalERPM14d to totalERPM

    • totalNewToBrandECPP14d to totalNewtoBrandECPP

    • totalNewToBrandERPM14d to totalNewtoBrandERPM

    • totalNewToBrandProductSales14d to totalNewtoBrandSales

    • totalNewToBrandPurchaseRate14d to totalNewtoBrandPurchaseRate

    • totalNewToBrandPurchases14d to totalNewtoBrandPurchases

    • totalNewToBrandPurchasesClicks14d to totalNewtoBrandPurchasesClicks

    • totalNewToBrandPurchasesViews14d to totalNewtoBrandPurchasesViews

    • totalNewToBrandROAS14d to totalNewtoBrandROAS

    • totalNewToBrandUnitsSold14d to totalNewtoBrandUnitsSold

    • unitsSold14d to unitsSold

    • videoComplete to videoAdComplete

    • videoCompletionRate to videoAdCompletionRate

    • videoDownloadRate14d to videoDownloadRate

    • videoDownloads14d to videoDownloads

    • videoDownloadsClicks14d to videoDownloadsClicks

    • videoDownloadsViews14d to videoDownloadsViews

    • videoFirstQuartile to videoAdFirstQuartile

    • videoMidpoint to videoAdMidpoint

    • videoMute to videoAdMute

    • videoPause to videoAdPause

    • videoResume to videoAdResume

    • videoStart to videoAdStart

    • videoStreams14d to videoStreams

    • videoStreamsClicks14d to videoStreamsClicks

    • videoStreamsRate14d to videoStreamsRate

    • videoStreamsViews14d to videoStreamsViews

    • videoThirdQuartile to videoAdThirdQuartile

    • videoUnmute to videoAdUnmute

    Audience report

    • addToWatchlist14d to addToWatchlist

    • addToWatchlistCPA14d to eCPAddToWatchlist

    • addToWatchlistCVR14d to addToWatchlistRate

    • addToWatchlistClicks14d to addToWatchlistClicks

    • addToWatchlistViews14d to addToWatchlistViews

    • addedToShoppingCart14d to addToShoppingCart

    • addedToShoppingCartCPA14d to addToShoppingCartCPA

    • addedToShoppingCartCVR14d to addToShoppingCartCVR

    • addedToShoppingCartClicks14d to addToShoppingCartClicks

    • addedToShoppingCartViews14d to addToShoppingCartViews

    • amazonAudienceFee to amazonDSPAudienceFee

    • amazonOmnichannelMetricsFee to omnichannelMetricsFee

    • amazonPlatformFee to amazonDSPConsoleFee

    • application14d to application

    • applicationCPA14d to applicationCPA

    • applicationCVR14d to applicationCVR

    • applicationClicks14d to applicationClicks

    • applicationViews14d to applicationViews

    • atc14d to addToCart

    • atcClicks14d to addToCartClicks

    • atcViews14d to addToCartViews

    • atcr14d to addToCartRate

    • atl14d to addToList

    • atlClicks14d to addToListClicks

    • atlViews14d to addToListViews

    • atlr14d to addToListRate

    • brandSearch14d to brandSearches

    • brandSearchCPA14d to eCPBrandSearch

    • brandSearchClicks14d to brandSearchesClicks

    • brandSearchRate14d to brandSearchRate

    • brandSearchViews14d to brandSearchesViews

    • checkout14d to checkout

    • checkoutCPA14d to checkoutCPA

    • checkoutCVR14d to checkoutCVR

    • checkoutClicks14d to checkoutClicks

    • checkoutViews14d to checkoutViews

    • contact14d to contact

    • contactCPA14d to contactCPA

    • contactCVR14d to contactCVR

    • contactClicks14d to contactClicks

    • contactViews14d to contactViews

    • CTR to clickThroughRate

    • downloadedVideoPlayRate14d to downloadedVideoPlayRate

    • downloadedVideoPlays14d to downloadedVideoPlays

    • downloadedVideoPlaysClicks14d to downloadedVideoPlaysClicks

    • downloadedVideoPlaysViews14d to downloadedVideoPlaysViews

    • dpv14d to detailPageViews

    • dpvClicks14d to detailPageViewClicks

    • dpvViews14d to detailPageViewViews

    • dpvr14d to detailPageViewRate

    • eCPAtc14d to eCPAddToCart

    • eCPAtl14d to eCPAddtoList

    • eCPDPV14d to eCPDetailPageView

    • eCPDVP14d to eCPDownloadedVideoPlays

    • eCPP14d to eCPP

    • eCPPRPV14d to eCPProductReviewPageVisit

    • eCPPT14d to eCPPlayTrailer

    • eCPVS14d to eCPVideoStream

    • eCPnewSubscribeAndSave14d to eCPSubscribeAndSave

    • ecpr14d to eCPRental

    • ecpvc to eCPVideoAdCompletion

    • ecpvd14d to eCPVideoDownload

    • invalidClickThroughsRate to invalidClickThroughRate

    • lead14d to lead

    • leadCPA14d to leadCPA

    • leadCVR14d to leadCVR

    • leadClicks14d to leadClicks

    • leadViews14d to leadViews

    • lineitemtype to lineItemType

    • mobileAppFirstStartCVR14d to mobileAppFirstStartCVR

    • mobileAppFirstStartClicks14d to mobileAppFirstStartClicks

    • mobileAppFirstStartViews14d to mobileAppFirstStartViews

    • mobileAppFirstStarts14d to mobileAppFirstStarts

    • mobileAppFirstStartsCPA14d to mobileAppFirstStartCPA

    • newSubscribeAndSave14d to newSubscribeAndSave

    • newSubscribeAndSaveClicks14d to newSubscribeAndSaveClicks

    • newSubscribeAndSaveRate14d to newSubscribeAndSaveRate

    • newSubscribeAndSaveViews14d to newSubscribeAndSaveViews

    • newToBrandECPP14d to NewToBrandECPP

    • newToBrandPurchaseRate14d to newToBrandPurchaseRate

    • newToBrandPurchases14d to newToBrandPurchases

    • newToBrandPurchasesClicks14d to newToBrandPurchasesClicks

    • newToBrandPurchasesViews14d to newToBrandPurchasesViews

    • offAmazonCPA14d to offAmazonCPA

    • offAmazonCVR14d to offAmazonCVR

    • offAmazonClicks14d to offAmazonClicks

    • offAmazonConversions14d to offAmazonConversions

    • offAmazonECPP14d to offAmazonECPP

    • offAmazonPurchaseRate14d to offAmazonPurchaseRate

    • offAmazonPurchases14d to offAmazonPurchases

    • offAmazonPurchasesClicks14d to offAmazonPurchasesClicks

    • offAmazonPurchasesViews14d to offAmazonPurchasesViews

    • offAmazonViews14d to offAmazonViews

    • other14d to other

    • otherCPA14d to otherCPA

    • otherCVR14d to otherCVR

    • otherClicks14d to otherClicks

    • otherViews14d to otherViews

    • pRPV14d to productReviewPageVisits

    • pRPVClicks14d to productReviewPageVisitsClicks

    • pRPVViews14d to productReviewPageVisitsViews

    • pRPVr14d to productReviewPageVisitRate

    • pageView14d to pageViews

    • pageViewCPA14d to pageViewCPA

    • pageViewCVR14d to pageViewCVR

    • pageViewClicks14d to pageViewClicks

    • pageViewViews14d to pageViewViews

    • percentOfPurchasesNewToBrand14d to newToBrandPurchasesPercentage

    • playTrailerRate14d to playTrailerRate

    • playTrailers14d to playTrailers

    • playTrailersViews14d to playTrailersViews

    • playerTrailersClicks14d to playTrailersClicks

    • purchaseRate14d to purchaseRate

    • purchases14d to purchases

    • purchasesClicks14d to purchasesClicks

    • purchasesViews14d to purchasesViews

    • rentalRate14d to rentalRate

    • rentals14d to rentals

    • rentalsClicks14d to rentalsClicks

    • rentalsViews14d to rentalsViews

    • search14d to search

    • searchCPA14d to searchCPA

    • searchCVR14d to searchCVR

    • searchClicks14d to searchClicks

    • searchViews14d to searchViews

    • segmentMarketplaceID to segmentMarketplaceId

    • signUp14d to signUp

    • signUpCPA14d to signUpCPA

    • signUpCVR14d to signUpCVR

    • signUpClicks14d to signUpClicks

    • signUpViews14d to signUpViews

    • subscribe14d to subscribe

    • subscribeCPA14d to subscribeCPA

    • subscribeCVR14d to subscribeCVR

    • subscribeClicks14d to subscribeClicks

    • subscribeViews14d to subscribeViews

    • videoComplete to videoAdComplete

    • videoCompletionRate to videoAdCompletionRate

    • videoDownloadRate14d to videoDownloadRate

    • videoDownloads14d to videoDownloads

    • videoDownloadsClicks14d to videoDownloadsClicks

    • videoDownloadsViews14d to videoDownloadsViews

    • videoFirstQuartile to videoAdFirstQuartile

    • videoMidpoint to videoAdMidpoint

    • videoMute to videoAdMute

    • videoPause to videoAdPause

    • videoResume to videoAdResume

    • videoStart to videoAdStart

    • videoStreams14d to videoStreams

    • videoStreamsClicks14d to videoStreamsClicks

    • videoStreamsRate14d to videoStreamsRate

    • videoStreamsViews14d to videoStreamsViews

    • videoThirdQuartile to videoAdThirdQuartile

    • videoUnmute to videoAdUnmute

    Products report

    • atc14d to addToCart

    • atcClicks14d to addToCartClicks

    • atcViews14d to addToCartViews

    • atl14d to addToList

    • atlClicks14d to addToListClicks

    • atlViews14d to addToListViews

    • brandHaloAddToCart14d to addToCartBrandHalo

    • brandHaloAddToCartClicks14d to addToCartBrandHaloClicks

    • brandHaloAddToCartViews14d to addToCartBrandHaloViews

    • brandHaloAddToList14d to addToListBrandHalo

    • brandHaloAddToListClicks14d to addToListBrandHaloClicks

    • brandHaloAddToListViews14d to addToListBrandHaloViews

    • brandHaloDetailPage14d to detailPageViewBrandHalo

    • brandHaloDetailPageClicks14d to detailPageViewBrandHaloClicks

    • brandHaloDetailPageViews14d to detailPageViewBrandHaloViews

    • brandHaloNewSubscribeAndSave14d to newSubscribeAndSaveBrandHalo

    • brandHaloNewSubscribeAndSaveClicks14d to newSubscribeAndSaveBrandHaloClicks

    • brandHaloNewSubscribeAndSaveViews14d to newSubscribeAndSaveBrandHaloViews

    • brandHaloNewToBrandPurchases14d to newToBrandPurchasesBrandHalo

    • brandHaloNewToBrandPurchasesClicks14d to newToBrandPurchasesBrandHaloClicks

    • brandHaloNewToBrandPurchasesViews14d to newToBrandPurchasesBrandHaloViews

    • brandHaloPercentOfPurchasesNewToBrand14d to newToBrandPurchasePercentageBrandHalo

    • brandHaloProductReviewPage14d to productReviewPageViewBrandHalo

    • brandHaloProductReviewPageClicks14d to productReviewPageViewBrandHaloClicks

    • brandHaloProductReviewPageViews14d to productReviewPageViewBrandHaloViews

    • brandHaloPurchases14d to purchasesBrandHalo

    • brandHaloPurchasesClicks14d to purchasesBrandHaloClicks

    • brandHaloPurchasesViews14d to purchasesBrandHaloViews

    • dpv14d to detailPageViews

    • dpvClicks14d to detailPageViewClicks

    • dpvViews14d to detailPageViewViews

    • newSubscribeAndSave14d to newSubscribeAndSave

    • newSubscribeAndSaveClicks14d to newSubscribeAndSaveClicks

    • newSubscribeAndSaveViews14d to newSubscribeAndSaveViews

    • newToBrandProductSales14d to newToBrandProductSales

    • newToBrandPurchases14d to newToBrandPurchases

    • newToBrandPurchasesClicks14d to newToBrandPurchasesClicks

    • newToBrandPurchasesViews14d to newToBrandPurchasesViews

    • newToBrandUnitsSold14d to newToBrandUnitsSold

    • pRPV14d to productReviewPageVisits

    • pRPVClicks14d to productReviewPageVisitsClicks

    • pRPVViews14d to productReviewPageVisitsViews

    • percentOfPurchasesNewToBrand14d to newToBrandPurchasesPercentage

    • productSubcategory to productSubCategory

    • purchases14d to purchases

    • purchasesClicks14d to purchasesClicks

    • purchasesViews14d to purchasesViews

    • sales14d to sales

    • totalAddToCart14d to totalAddToCart

    • totalAddToCartClicks14d to totalAddToCartClicks

    • totalAddToCartViews14d to totalAddToCartViews

    • totalAddToList14d to totalAddToList

    • totalAddToListClicks14d to totalAddToListClicks

    • totalAddToListViews14d to totalAddToListViews

    • totalDetailPageClicks14d to totalDetailPageViewClicks

    • totalDetailPageViewViews14d to totalDetailPageViewViews

    • totalDetailPageViews14d to totalDetailPageView

    • totalNewToBrandPurchases14d to totalNewtoBrandPurchases

    • totalNewToBrandPurchasesClicks14d to totalNewtoBrandPurchasesClicks

    • totalNewToBrandPurchasesViews14d to totalNewtoBrandPurchasesViews

    • totalPRPV14d to totalProductReviewPageVisits

    • totalPRPVClicks14d to totalProductReviewPageVisitsClicks

    • totalPRPVViews14d to totalProductReviewPageVisitsViews

    • totalPercentOfPurchasesNewToBrand14d to totalNewToBrandPurchasesPercentage

    • totalPurchases14d to totalPurchases

    • totalPurchasesClicks14d to totalPurchasesClicks

    • totalPurchasesViews14d to totalPurchasesViews

    • totalSales14d to totalSales

    • totalSubscribeAndSaveSubscriptionClicks14d to totalSubscribeAndSaveClicks

    • totalSubscribeAndSaveSubscriptionViews14d to totalSubscribeAndSaveViews

    • totalSubscribeAndSaveSubscriptions14d to totalSubscribeAndSave

    • totalUnitsSold14d to totalUnitsSold

    • unitsSold14d to unitsSold

    Technology report

    • addToWatchlist14d to addToWatchlist

    • addToWatchlistClicks14d to addToWatchlistClicks

    • addToWatchlistViews14d to addToWatchlistViews

    • addedToShoppingCart14d to addToShoppingCart

    • addedToShoppingCartClicks14d to addToShoppingCartClicks

    • addedToShoppingCartViews14d to addToShoppingCartViews

    • application14d to application

    • applicationClicks14d to applicationClicks

    • applicationViews14d to applicationViews

    • atc14d to addToCart

    • atcClicks14d to addToCartClicks

    • atcViews14d to addToCartViews

    • atl14d to addToList

    • atlClicks14d to addToListClicks

    • atlViews14d to addToListViews

    • brandSearch14d to brandSearches

    • brandSearchCPA14d to eCPBrandSearch

    • brandSearchClicks14d to brandSearchesClicks

    • brandSearchRate14d to brandSearchRate

    • brandSearchViews14d to brandSearchesViews

    • checkout14d to checkout

    • checkoutCPA14d to checkoutCPA

    • checkoutCVR14d to checkoutCVR

    • checkoutClicks14d to checkoutClicks

    • checkoutViews14d to checkoutViews

    • contact14d to contact

    • contactCPA14d to contactCPA

    • contactCVR14d to contactCVR

    • contactClicks14d to contactClicks

    • contactViews14d to contactViews

    • downloadedVideoPlays14d to downloadedVideoPlays

    • downloadedVideoPlaysClicks14d to downloadedVideoPlaysClicks

    • downloadedVideoPlaysViews14d to downloadedVideoPlaysViews

    • dpv14d to detailPageViews

    • dpvClicks14d to detailPageViewClicks

    • dpvViews14d to detailPageViewViews

    • invalidClickThroughsRate to invalidClickThroughRate

    • lead14d to lead

    • leadCPA14d to leadCPA

    • leadCVR14d to leadCVR

    • leadClicks14d to leadClicks

    • leadViews14d to leadViews

    • mobileAppFirstStartClicks14d to mobileAppFirstStartClicks

    • mobileAppFirstStartViews14d to mobileAppFirstStartViews

    • mobileAppFirstStarts14d to mobileAppFirstStarts

    • newSubscribeAndSave14d to newSubscribeAndSave

    • newSubscribeAndSaveClicks14d to newSubscribeAndSaveClicks

    • newSubscribeAndSaveViews14d to newSubscribeAndSaveViews

    • newToBrandProductSales14d to newToBrandProductSales

    • newToBrandPurchases14d to newToBrandPurchases

    • newToBrandPurchasesClicks14d to newToBrandPurchasesClicks

    • newToBrandPurchasesViews14d to newToBrandPurchasesViews

    • newToBrandUnitsSold14d to newToBrandUnitsSold

    • offAmazonClicks14d to offAmazonClicks

    • offAmazonConversions14d to offAmazonConversions

    • offAmazonPurchases14d to offAmazonPurchases

    • offAmazonPurchasesClicks14d to offAmazonPurchasesClicks

    • offAmazonPurchasesViews14d to offAmazonPurchasesViews

    • offAmazonViews14d to offAmazonViews

    • other14d to other

    • otherCPA14d to otherCPA

    • otherCVR14d to otherCVR

    • otherClicks14d to otherClicks

    • otherViews14d to otherViews

    • pRPV14d to productReviewPageVisits

    • pRPVClicks14d to productReviewPageVisitsClicks

    • pRPVViews14d to productReviewPageVisitsViews

    • pageView14d to pageViews

    • pageViewCPA14d to pageViewCPA

    • pageViewCVR14d to pageViewCVR

    • pageViewClicks14d to pageViewClicks

    • pageViewViews14d to pageViewViews

    • playTrailers14d to playTrailers

    • playTrailersViews14d to playTrailersViews

    • playerTrailersClicks14d to playTrailersClicks

    • purchases14d to purchases

    • purchasesClicks14d to purchasesClicks

    • purchasesViews14d to purchasesViews

    • rentals14d to rentals

    • rentalsClicks14d to rentalsClicks

    • rentalsViews14d to rentalsViews

    • sales14d to sales

    • search14d to search

    • searchCPA14d to searchCPA

    • searchCVR14d to searchCVR

    • searchClicks14d to searchClicks

    • searchViews14d to searchViews

    • signUp14d to signUp

    • signUpClicks14d to signUpClicks

    • signUpViews14d to signUpViews

    • subscribe14d to subscribe

    • subscribeClicks14d to subscribeClicks

    • subscribeViews14d to subscribeViews

    • unitsSold14d to unitsSold

    • videoComplete to videoAdComplete

    • videoDownloads14d to videoDownloads

    • videoDownloadsClicks14d to videoDownloadsClicks

    • videoDownloadsViews14d to videoDownloadsViews

    • videoFirstQuartile to videoAdFirstQuartile

    • videoMidpoint to videoAdMidpoint

    • videoMute to videoAdMute

    • videoPause to videoAdPause

    • videoResume to videoAdResume

    • videoStart to videoAdStart

    • videoStreams14d to videoStreams

    • videoStreamsClicks14d to videoStreamsClicks

    • videoStreamsViews14d to videoStreamsViews

    • videoThirdQuartile to videoAdThirdQuartile

    • videoUnmute to videoAdUnmute

    Geography report

    • checkoutCPA14d to checkoutCPA

    • checkoutCVR14d to checkoutCVR

    • contactCPA14d to contactCPA

    • contactCVR14d to contactCVR

    • leadCPA14d to leadCPA

    • leadCVR14d to leadCVR

    • newToBrandProductSales14d to newToBrandProductSales

    • offAmazonConversions14d to offAmazonConversions

    • offAmazonPurchases14d to offAmazonPurchases

    • otherCPA14d to otherCPA

    • otherCVR14d to otherCVR

    • pageViewCPA14d to pageViewCPA

    • pageViewCVR14d to pageViewCVR

    • sales14d to sales

    • searchCPA14d to searchCPA

    • searchCVR14d to searchCVR

    • signUp14d to signUp

    • signUpClicks14d to signUpClicks

  3. New date format

    Old version of DSP reporting used “MMM DD, YYYY” formatting, while v3 reporting will use “YYYY-MM-DD” formatting. For example, what was presented as “Mar 02, 2024” in DSP v2 reporting will now become “2024-03-02”.

  4. Deprecated report type

    Conversion source report type will no longer be available in v3 and there is currently no equivavalent provided by the vendor.

    Impact on Transformations

    • No Action Required: If these fields are not part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after the release.

    • Action Required: If these fields are part of your transformation setup, please remove the deprecated fields and replace renamed fields to ensure uninterrupted functionality.

Deprecations#

Emplifi - Metrics deprecation Action required#

As per Meta’s announcement, several Instagram Media and Profile Insights metrics were deprecated. As a result of that, Emplifi is deprecating these metrics from its API.

After the deprecation, Adverity will automatically remove these metrics from your configuration.

Impact on Transformations

  • No Action Required: If these fields are not part of your transformation setup, no action is required.

  • Action Required: If these fields are part of your transformation setup, please remove the deprecated fields to ensure uninterrupted functionality.

MOAT - Connector deprecation#

The MOAT connector will be deprecated and removed from the Adverity connector library.

New connectors and destinations#

Salesforce Commerce Cloud#

Salesforce Commerce Cloud is a powerful cloud-based eCommerce platform that enables brands to deliver personalized, seamless shopping experiences across digital channels. It offers robust features for product management, order fulfillment, AI-powered recommendations, and customer engagement, helping businesses drive online sales and enhance customer loyalty.

This connector ingests eCommerce data from Salesforce Commerce Cloud, allowing users to integrate it with marketing, sales, and customer data to gain a holistic view of performance, track shopper behavior, and optimize digital commerce strategies.

This connector is scheduled for release in Q2 2025. The exact release date will be announced in the Release notes.

Kantar#

Kantar is a global leader in data, insights, and consulting, providing comprehensive market research and audience measurement solutions. It delivers deep insights into consumer behavior, brand performance, and media effectiveness, helping businesses make informed decisions and drive growth across markets.

This connector ingests research and media data from Kantar, allowing users to integrate it with other marketing and sales datasets to evaluate brand health, measure campaign effectiveness, and enhance strategic planning.

This connector is scheduled for release in Q2 2025. The exact release date will be announced in the Release notes.

Local Services Ads#

Local Services Ads is a Google advertising solution that helps businesses connect with local customers searching for services they offer. These ads appear at the top of Google Search results and are designed to generate high-quality leads by showcasing trusted, Google-screened professionals. Through the Local Services API, advertisers—particularly those managing multiple accounts—can efficiently manage leads, budgets, and performance at scale.

This connector ingests advertising and lead data from Local Services Ads via the Local Services API, enabling users to integrate it with broader marketing and sales datasets.

This connector is scheduled for release in Q2 2025. The exact release date will be announced in the Release notes.

Other updates#

Nielsen One - Additional granularity#

As part of the Nielsen One connector improvement, we’re introducing daily granularity to the Campaign Data Exposure report type.

LinkedIn Ads - Lifetime date filter#

As part of the LinkedIn Ads connector improvement, lifetime date filter is being added to the Metadata report type (Campaign level).

Maileon - Additional report types#

As part of the Maileon connector improvement, we’re introducing new report types: Opens and Clicks, and Bounces.

Outbrain - Additional report type#

As part of the Outbrain connector improvement, we’re introducing a new report type: Promoted Content.

Shopify (GraphQL) - Additional report type#

As part of the Shopify (GraphQL) connector improvement, we’re introducing a new report type: Events.

Emarsys - Additional report type#

As part of the Emarsys connector improvement, we’re introducing a new report type: Trend Reporting Summary.

BrightEdge - Additional field to Keyword report type#

As part of the BrightEdge connector improvement, the Keyword report type now includes search_volume field.

Salesforce Query - Additional functionality#

As part of the Salesforce Query connector improvement, new Query selector is being introduced. This selector introduces a possibility fetch all records, including those that are soft deleted due to a merge or delete.

Google Display & Video 360 - New authorization and improvement to Metadata report type#

As a part of Google Display & Video 360 connector improvement, new Service Account authorization option is being introduced. Additionally, Users metadata type is being added to the Metadata report type.

AdRiver - Additional report type#

As part of the AdRiver connector improvement, we’re introducing a new report type: Ad Campaigns Total Statistics.

KeywordTool - Additional functionality#

As part of the KeywordTool connector improvement, we’re adding 3 new Engine types: YouTube, TikTok, and Instagram.

March 2025#

API updates#

Criteo Retail Media - Version update#

The Criteo Retail Media API is being updated to version 2025.01. No major changes are anticipated.

Criteo Marketing Solutions - Version update#

The Criteo Marketing Solutions API is being updated to version 2025.01. No major changes are anticipated.

Shopify (GraphQL) - Version update#

The Shopify (GraphQL) API is being updated to version 2025.01. As a result, the following change is being introduced:

  • Price rules report type will be removed.

  • Discount codes report type is already available to be used instead.

Deprecations#

Instagram Business - Fields deprecation Action required#

Following the update from the partner API, several changes will be introduced to the Instagram Business connector.

  1. Insights User report type:

    • impressions field is being removed.

    • views field is being added.

  2. Insights Media report type:

    • impressions field is being removed.

    • views field is being added.

    • clips_replays_count, ig_reels_aggregated_all_plays_count, plays fields are being removed.

  3. Insights Stories report type:

    • impressions field is being removed.

    • views field is being added.

Impact on Transformations

  • No Action Required: If these fields are not part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after the corresponding release.

  • Action Required: If these fields are part of your transformation setup, please remove the deprecated fields to ensure uninterrupted functionality.

New connectors and destinations#

Stova#

Stova is a comprehensive event management platform designed to help businesses plan, execute, and analyze events seamlessly. It offers advanced tools for event registration, attendee engagement, and real-time analytics, enabling organizations to maximize event ROI and deliver impactful experiences.

This connector ingests event data from Stova, allowing users to integrate it with other marketing and sales data to measure event effectiveness, track attendee engagement, and optimize future event strategies.

This connector is scheduled for release in Q1/Q2 2025. The exact release date will be announced in the Release notes.

iSpot.tv#

iSpot.tv is a leading real-time TV ad measurement platform that helps brands track, analyze, and optimize the performance of their television advertising. It provides detailed insights into ad impressions, audience engagement, and attribution, enabling businesses to measure the impact of their TV campaigns with precision.

This connector ingests advertising data from iSpot.tv, allowing users to integrate it with other marketing and sales data to assess TV ad effectiveness, optimize media spend, and enhance cross-channel marketing strategies.

This connector is scheduled for release in Q1/Q2 2025. The exact release date will be announced in the Release notes.

Other updates#

Outbrain - Additional report type#

We’re introducing a new report type: Performance Statistics by Interest. This report will retain the existing selectors and introduce a new checkbox, Conversion by click date located below the Include conversion details option.

Snapchat - Additional fields to Insights Reporting report type#

As part of the Snapchat connector improvement, the Insights Reporting report type now includes additional fields. The following conversion metrics have been added to the Insights metrics multi-select:

conversion_subscribe, conversion_ad_click, conversion_ad_view, conversion_complete_tutorial, conversion_invite, conversion_login, conversion_share, conversion_reserve, conversion_achievement_unlocked, conversion_add_to_wishlist, conversion_spend_credits, conversion_rate, conversion_start_trial, conversion_list_view, custom_event_1, custom_event_2, custom_event_3, custom_event_4, custom_event_5.

Shopify (GraphQL) - Report type updates#

As part of the Shopify (GraphQL) connector improvement, we’re introducing a new report type: Products. Additionally, two new resources — Product and Product Variant — are being added to the Metafields report type.

Microsoft Ads - Additional report type#

As part of the Microsoft Ads connector improvement, we’re introducing a new report type: Asset Performance Report.

Pubmatic - Additional report type#

As part of the Pubmatic connector improvement, we’re introducing a new report type: Buyer.

Integral Ad Science - Additional report type#

As part of the Integral Ad Science connector improvement, we’re introducing a new report type: Meta Brand Safety And Suitability.

Twitter Ads - Metadata report types#

As part of the Twitter Ads connector improvement, we’re introducing the following Metadata reports: ​​Ad accounts, Cards, Campaigns, (Promoted) Tweets and Line items.

Snapchat - Additional report type#

As part of the Snapchat connector improvement, we’re introducing a new report type: Invoices.

(beta) Google Search Ads 360 - Filter functionality#

A new Filter section is being added to the (beta) Google Search Ads 360 datastream configuration.

February 2025#

API updates#

Zeta DSP - Version update Action required#

The Zeta DSP API will retire the legacy V1 endpoint, with support ending on February 14, 2025. Following the API provider’s recommendations, Adverity will upgrade the affected Reporting, Metrics, and Dimensions endpoints to the latest available version.

Please note: The API provider has confirmed plans to upgrade the Companies and Campaigns endpoints. However, the upgraded versions have not yet been provided. Adverity is closely monitoring the situation and will implement updates as soon as they are available.

Be aware that potential downtime may occur if the API provider does not deliver the upgrade within a reasonable timeframe. We are committed to minimizing disruptions and will keep you informed with any updates.

Update: The API provider has confirmed that the old Companies and Campaigns endpoints will remain unchanged and are not scheduled for migration at this time. Adverity will proceed with upgrading the other affected endpoints before the deadline.

Yahoo DSP - Version update Action required#

The Yahoo DSP API is being updated to the latest version, in alignment with recommendations from the API provider. This update introduces changes to multiple metrics and dimensions. A full list of renamed and replaced metrics is available in the Yahoo DSP: Reporting API Update guide.

Impact on Transformations

  • No Action Required: If these fields are not part of your transformation setup, the updates will automatically reflect in your datastream settings after the update.

  • Action Required: If these fields are included in your transformation setup, please replace the old fields with the corresponding new fields.

Salesforce Query - Version update#

The Salesforce Query API is being updated to version 62. No major changes are anticipated.

New connectors and destinations#

Nielsen Wizzad Plus#

Nielsen Wizzad Plus is an advanced data-driven marketing platform that enables brands to optimize their media planning and performance across digital and traditional channels. It uses predictive analytics and sophisticated algorithms to deliver actionable insights, helping businesses improve targeting, media spend efficiency, and overall campaign effectiveness.

This connector ingests the performance data from Nielsen Wizzad Plus, allowing users to integrate it with other campaign and sales data to measure the effectiveness of their marketing strategies and optimize future investments.

This connector is scheduled for release in Q1 2025. The exact release date will be announced in the Release notes.

CreatorIQ#

CreatorIQ is a leading influencer marketing platform that helps brands manage and optimize their relationships with influencers across social media. The platform offers advanced tools for campaign management, influencer discovery, and performance tracking, enabling businesses to drive more authentic and measurable results from their influencer partnerships.

This connector ingests the influencer data from CreatorIQ, allowing users to integrate it with other marketing and sales data to measure the effectiveness of influencer campaigns and their impact on brand performance.

This connector is scheduled for release in Q1 2025. The exact release date will be announced in the Release notes.

Other updates#

Accuranker - New fields#

The fields ranks.top_domain and competitor_ranks.top_domain will be added to the Keyword List by Rank report type in the Accuranker connector.

Amazon Advertising - entityId field#

The entityId field will be available for all report types under the Sponsored Brands, Display, and Products advertising channels.

(Beta) Google Search Ads 360 - Additional fields in Campaign report#

The Campaign report type will be expanded to include fields from the following attributed resources: accessible_bidding_strategy, bidding_strategy, campaign_budget, and customer. For more details, refer to the partner documentation.

January 2025#

API updates#

Shopify REST - Product and Product variant update Action required#

Shopify is deprecating the REST Product and Product Variant endpoints in favor of GraphQL alternatives. Adverity is taking steps to ensure a smooth transition and will update these endpoints, so you won’t need to migrate to GraphQL at this time. However, several fields will be affected by this change:

  1. Fields that will no longer be available:

    • variants.grams

    • variants.inventory_management

    • published_scope

  2. Field with a behavior change:

    • variants.fulfillment_service

Impact on Transformations:

  • No Action Required: If these fields are not part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after January 30, 2025.

  • Action Required: If these fields are part of your transformation setup, please remove the deprecated fields to ensure uninterrupted functionality.

Apple Search Ads - Update to v5 Action required#

Apple Search Ads partner API is being upgraded to v5 and several changes are being introduced.

  1. Timezone Selector Removal

    • The timezone selector will no longer be available in Search type reports

  2. Field Renaming

    The following fields have been renamed:

    • avgCPA.amount → tapInstallCPI.amount

    • avgCPA.currency → tapInstallCPI.currency

    • conversionRate → tapInstallRate

    • installs → tapInstalls

    • newDownloads → tapNewDownloads

    • redownloads → tapRedownloads

    • bidRecommendation.bidMax.amount → bidRecommendation.suggestedBidAmount.amount

    • bidRecommendation.bidMin.amount → bidRecommendation.suggestedBidAmount.amount

    • bidRecommendation.bidMax.currency → bidRecommendation.suggestedBidAmount.currency

    • bidRecommendation.bidMin.currency → bidRecommendation.suggestedBidAmount.currency

  3. Impact on Transformations

    • No Action Required: If these fields are not part of your transformation setup, no action is required. The updates will automatically appear in your datastream settings after the Adverity release version 2025.03.

    • Action Required: If these fields are included in your transformation setup, please replace the old field names with the corresponding renamed fields.

Deprecations#

Adobe Analytics - Service account (JWT) deprecation Action required#

The Adobe Analytics Service Account (JWT) authorization method is being deprecated by the partner API provider. You will no longer be able to create new JWT authorizations after the release of 2025.04.

Existing credentials will remain supported until June 30, 2025, and you can continue using them during this period. Additionally, you can create new datastreams and destinations in Adverity using pre-existing Service Account (JWT) authorizations.

We strongly recommend replacing your current JWT authorizations with OAuth authorizations as soon as possible. Taking this proactive step will help you avoid potential disruptions closer to the deprecation date.

To create a new authorization:

  1. Under Connect Data, click on Authorizations.

  2. Click the + Create Authorization button.

  3. Find and select Adobe Analytics - OAuth Server-to-Server.

  4. Follow the setup process to complete the configuration.

Plista - Connector deprecation#

The Plista connector will be deprecated and removed from the Adverity connector library.

LinkedIn Ads - adCampaignInsights endpoint deprecation#

The API provider will discontinue support for the LinkedIn Ads adCampaignInsights endpoint after February 15, 2025.

New connectors and destinations#

TikTok Shop#

TikTok Shop is an integrated e-commerce platform within the TikTok app that offers an immersive shopping experience for users. It allows users to discover and purchase products directly from videos, live streams, and other content within the app.

This connector ingests the transactional data on products sold by a business on their TikTok shop. This data can be unified with campaign activity data to measure the impact of ads on sales.

Available Reports: Order Statement, Statement, Payment

This connector is planned to be released in January 2025. The exact release date will be announced in the Release notes.

MikMak#

MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers’ online behavior, determine the best use of marketing spend, and drive online sales.

This connector ingests the transactional data collected for a business’ products as well as insights into the effectiveness of retail providers when it comes to driving conversions.

This connector is planned to be released in January 2025. The exact release date will be announced in the Release notes.

Fanpage Karma#

Fanpage Karma is a web-based tool that helps users analyze and manage their social media accounts. It can be used to track profiles, create reports, and plan social media campaigns.

This connector ingests the available metrics across the user’s selected social media platforms. This data can then be enriched and shared for insights into social media activity.

This connector is scheduled for release in Q1 2025. The exact release date will be announced in the Release notes.

Piano Analytics#

Piano Analytics is a comprehensive data analytics platform that offers in-depth insights into user interactions across websites and apps. It’s designed to merge product and marketing analytics to improve data quality and relevance

This connector ingests the website analytics and user engagement data for a business’ web properties, as well as the campaign activity that drives interactions.

This connector is scheduled for release in Q1 2025. The exact release date will be announced in the Release notes.

Other updates#

TikTok - Platform ban in the U.S.#

We want to inform you about the upcoming U.S. ban on TikTok apps, scheduled to take effect this Sunday, January 19. At this time, TikTok has not provided official confirmation or details on how this will impact existing API integrations or whether any service interruptions will occur.

Our team at Adverity has proactively reached out to TikTok for clarification. We will keep you informed as new information becomes available. Thank you for your understanding and patience as we navigate this evolving situation together.

Update: TikTok services are once again available to the majority of users and advertisers in the U.S. Campaigns targeting U.S. audiences are now operational, though LIVE campaigns may experience certain limitations. We are fully committed to restoring operations as quickly as possible and to continuing to provide TikTok partner API services.

Amazon DSP - Missing metrics inconsistency#

A number of metrics are missing or have been renamed, causing disruptions to Amazon DSP datastreams. Amazon has confirmed inconsistencies affecting their Amazon DSP API, which are currently under investigation. Our team is actively monitoring the situation and will provide updates promptly.

Update: Amazon has confirmed that the issue has been resolved and no further disruptions are expected. If you still experience any issues, contact our support team for assistance.

Outbrain - Conversion details and additional fields#

Additional conversion details and new budget-related fields will be added to the Period Content report type of the Outbrain connector.

New fields include: budget.id, budget.name, budget.shared, budget.amount, budget.currency, budget.creationTime, budget.lastModified, budget.startDate, budget.runForever, budget.type, budget.pacing.

Pinterest - New Ads analytics report type#

We’re introducing a new report type: Ads Analytics. This report resolves the issue of missing fields at the Ads level, including ad_account_id, campaign_id, ad_group_id, and ad_id.

Instagram Business - New ‘saved’ field added#

The saved will be added to the Insight User report type of the Instagram Business connector.

Adjust Report Service - Cohort Report improvements#

As part of the connector improvements, the Cohort report type in the Adjust Report Service has been enhanced with additional options and metrics. See full list of available metrics here.

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