Adverity documentation

Guides and reference for Adverity Atlas, the marketing knowledge layer for AI, and Adverity Connect, the marketing data pipeline.

Agents and tools Context Your warehouse

NewMarketing knowledge layer

Adverity Atlas

Gives any AI a governed understanding of your marketing data, on the warehouse you already have.

Get started Data sources → How Atlas works →

Extract Transform Load

Marketing data pipeline

Adverity Connect

Collects, harmonizes and loads your marketing data into your warehouse, in the app, through the API or from your AI assistant.

Get started Data sources → API reference →

Adverity Connect

Work with Connect in the app, through the API or from your AI assistant.

Get started with Connect

Set up data sources, transformations and destinations in the Adverity app.

• How Adverity works
• Glossary
• Migrate from another tool

API reference

Automate the same work from your own code, scripts and pipelines with the Management API.

• API basics
• Create an API key
• OpenAPI spec

MCP

Monitor and control your pipelines from your AI assistant, in plain language.

• Connect Claude
• Connect ChatGPT
• What it can do

From first source to warehouse

Every datastream follows the same four stages. Start at the first link in each.

1. +432

   1Collect

   Connect a source and fetch its data.

   • Create a datastream
   • Authorize a data source
   • Fetch and view data
   • Datastream templates
2. Amount spentCostSpendcosts

   2Harmonize

   Make data from every source line up.

   • Map fields
   • Standard transformations
   • Mapping tables
   • Currency conversion
3. 

   3Load

   Send it where your team works.

   • Load into a warehouse
   • BigQuery
   • Looker Studio
   • All destinations
4. 4Monitor

   Catch issues before your reports do.

   • Universal monitors
   • Custom monitors
   • Troubleshoot errors
   • Data discrepancies

Data sources

Google Ads Facebook Ads Google Analytics 4 LinkedIn Ads TikTok Ads Instagram Business Search Ads 360 Salesforce Marketing Cloud Apple Search Ads Amazon DSP Snapchat Pinterest X Ads Reddit Ads YouTube Analytics Search Console The Trade Desk Microsoft Ads Adobe Analytics HubSpot Shopify Google Sheets Snowflake Amazon S3

Browse all data sources →

What’s new

Release 2026.44

Week of 26 October 2026

• 3 breaking changes
• 14 new
• 16 changed
• 3 retiring
• 26 fixed

All changes in 2026.44 →

• Breaking changes
  Egnyte connections restricted to Egnyte domains

  Egnyte token requests, token refresh and file access are now limited to *.egnyte.com domains.

• Breaking changes
  Walmart Connect Out of Budget Recommendations report type replaced

  The Walmart Connect Out of Budget Recommendations report type is replaced by Campaign Recommendations in Search, which has a Recommendation type…

• Breaking changes API
  Cross-workspace monitor listing and deletion return no results

  API clients that list or delete monitors in a workspace other than their own now receive nothing back.

• New
  ChatGPT Ads Conversions report

  ChatGPT Ads has a new Conversions report with conversions, click-through conversions and view-through conversions per campaign, ad group or ad.

• New
  Facebook Ads 1-day engaged view attribution window

  Facebook Ads datastreams can now select the 1-day engaged view (1d_ev) option in the Action attribution windows setting.