Adverity documentation

Guides and reference for Adverity Atlas, the marketing knowledge layer for AI, and Adverity Connect, the marketing data pipeline.

Agents and tools Context Your warehouse

NewMarketing knowledge layer

Adverity Atlas

Gives any AI a governed understanding of your marketing data, on the warehouse you already have.

Get started Data sources → How Atlas works →

Extract Transform Load

Marketing data pipeline

Adverity Connect

Collects, harmonizes and loads your marketing data into your warehouse, in the app, through the API or from your AI assistant.

Get started Data sources → API reference →

Adverity Connect

Work with Connect in the app, through the API or from your AI assistant.

Get started with Connect

Set up data sources, transformations and destinations in the Adverity app.

• How Adverity works
• Glossary
• Migrate from another tool

API reference

Automate the same work from your own code, scripts and pipelines with the Management API.

• API basics
• Create an API key
• OpenAPI spec

MCP

Monitor and control your pipelines from your AI assistant, in plain language.

• Connect Claude
• Connect ChatGPT
• What it can do

From first source to warehouse

Every datastream follows the same four stages. Start at the first link in each.

1. +432

   1Collect

   Connect a source and fetch its data.

   • Create a datastream
   • Authorize a data source
   • Fetch and view data
   • Datastream templates
2. Amount spentCostSpendcosts

   2Harmonize

   Make data from every source line up.

   • Map fields
   • Standard transformations
   • Mapping tables
   • Currency conversion
3. 

   3Load

   Send it where your team works.

   • Load into a warehouse
   • BigQuery
   • Looker Studio
   • All destinations
4. 4Monitor

   Catch issues before your reports do.

   • Universal monitors
   • Custom monitors
   • Troubleshoot errors
   • Data discrepancies

Data sources

Google Ads Facebook Ads Google Analytics 4 LinkedIn Ads TikTok Ads Instagram Business Search Ads 360 Salesforce Marketing Cloud Apple Search Ads Amazon DSP Snapchat Pinterest X Ads Reddit Ads YouTube Analytics Search Console The Trade Desk Microsoft Ads Adobe Analytics HubSpot Shopify Google Sheets Snowflake Amazon S3

Browse all data sources →

What’s new

Release 2026.45

Week of 2 November 2026

• 4 breaking changes
• 25 new
• 17 changed
• 2 retiring
• 36 fixed

All changes in 2026.45 →

• Breaking changes
  Reddit Ads reporting API changes

  Reddit Ads datastreams that select more than one of Keyword, Community or Interest, or combine them with DMA, Region, Gallery Item ID, Carousel…

• Breaking changes
  Schedule fields removed from MCP datastream updates

  Datastream write updates through MCP no longer accept schedule fields or the schedules list, and requests that include them are rejected.

• Breaking changes API
  API keys revoked when a user is deactivated

  Deactivating a user now permanently revokes all of their API keys, including after reactivation, so integrations using those keys stop working.

• Breaking changes API
  Notification subscription user can no longer be changed

  API keys can no longer change the user of a notification subscription, and such requests now fail.

• New
  CitrusAd and Pacvue connectors

  CitrusAd (via BigQuery) and Pacvue (via BigQuery or Snowflake) are now available as standalone connectors.