Instagram Business: Setup guide

Instagram Business: Setup guide#

This guide explains how to collect data from Instagram Business.

Introduction#

For a list of the fields that you can collect from Instagram Business, see Instagram Business.

Prerequisites#

Before you start collecting data from Instagram Business, perform all of the following actions:

  • Instagram Business collects data from an Instagram account that is connected to a Facebook page. To collect data from Instagram Business, ensure that the Instagram account you want to collect data from has the following permissions:

    • Access the profile and posts belonging to the Instagram account connected to your Facebook page

    • Manage comments on the Instagram account connected to your Facebook page

    • Access insights for the Instagram account connected to your Facebook page

Creating a datastream to collect data from Instagram Business#

The basics of creating a datastream to collect data from any data source are explained in our guide to Collecting data in Adverity. This guide contains information about the specific steps to create a datastream to fetch data from Instagram Business.

Authorization: Allow Adverity to access Instagram Business#

  1. If you choose Access using your credentials or Access using someone else’s credentials, in Set up or edit Accounts, you or the person granting access must choose one of the following options:

    • Choose Grant access to all items, including those created in the future to give Adverity Accounts to access all existing items and all items created in the future.

    • Choose Select specific items to which you want to grant access to only give Adverity Accounts to access the selected items. Adverity will not automatically have access to items created in the future. You will need to grant Adverity access to any items created in the future.

    Warning

    If you use your credentials to grant Adverity access to Instagram Business, all the items available to you using your credentials will be visible in the Authorizations page to all Adverity users with permission to edit this authorization.

    If someone else uses their credentials to grant Adverity access to Instagram Business, the same applies to the items available using their credentials.

    This is important to consider if you do not want all Adverity users with permission to edit the authorization to be able to see the details of the authorization items. For more information about user permissions, see Managing user permissions.

Configuration: Choose the data you want to collect from Instagram Business#

To choose what data to collect and customize the Instagram Business datastream configuration, follow these steps:

  1. (Optional) Rename your datastream.

  2. In Report type, select the type of data to collect from Instagram Business.

  3. In Accounts, select the accounts for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.

  4. In Period, select the time period that you want to use to group your data.

  5. In Breakdown, select how you want to break down your data. Breakdowns are applied only when period day is selected.

  6. In Hashtags, select the hashtags on which to collect data. The hashtags are displayed without the hash sign.

    You can collect data for up to 30 hashtags per business account within a 7-day period.

  7. In Fields, change the list of fields that you want to see in your data extract.

What’s next?#

Advanced Instagram Business tips#

For advanced configuration, best practices, and troubleshooting guidance, see Advanced Instagram Business tips.

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