Working with universal monitors

This guide explains how to use universal monitors.

Introduction

What are monitors and what can they do?

A data monitor is an automated data quality check that is performed each time you fetch data. With data monitors, you can find anomalies in your data more easily.

For an overview of your data monitors, see Introduction to the Data Quality page.

What types of monitors are there in Adverity?

There are two types of data monitors in Adverity:

• Universal monitors

  Universal monitors detect data anomalies and flag potential issues across all data sources. They perform general data quality checks, such as finding duplicate rows in your data.

  By default, universal monitors raise a warning when an anomaly is detected. You can edit some of the universal monitors to trigger an error for specific datastreams.

  The duplication and volume monitors raise warnings by default when anomalies are detected. You can customize these settings for specific datastreams as needed.

• Custom monitors

  Custom monitors allow you to define custom rules that your data must meet.

  For more information, see Working with custom monitors.

How do I use universal monitors?

Universal monitors are managed at both the organization and individual datastream levels. The duplication and volume monitors are active by default, while the timeliness monitor requires configuration before use.

You can control which universal monitors are active in two ways:

• Enable or disable them globally from the Administration page of the root workspace.

• Customize settings for specific datastreams, overriding the global configuration.

This flexibility allows you to apply monitors selectively across your data pipeline. For example, you might enable volume monitoring globally but disable it for datastreams where data volume naturally fluctuates.

You can also change the monitor-specific settings on the datastream level.

Universal monitor types

Duplication monitor

The duplication monitor detects duplicate data in the monitored datastreams and alerts you so that you can remove it before any problems occur.

If Adverity detects one or more rows containing identical data in a data extract that you have collected, a Data Quality issue will appear in the Transform & Monitor section of the task in the datastream overview.

By default, the duplication monitor raises a warning. This setting can be changed for individual datastreams.

To check the specifics of detected duplicates, see Viewing details of the Data Quality issues. If necessary, remove the duplicate data from your data extract before loading the data into Adverity Data Storage or external destinations.

Volume monitor

The volume monitor detects unexpected changes in the data volume collected by the monitored datastreams. This monitor tracks the total row count of each fetch (both scheduled and manual) and notifies you of any statistical outliers compared to the previous fetches of this datastream. For each monitored datastream, Adverity creates a model based on the moving average of the row count of the latest fetches. If a new value is significantly different from the trend, the monitor triggers an issue. To detect the outliers, Adverity needs at least 10 fetches coming from the monitored datastream.

The volume monitor dynamically calculates bounds of acceptable row counts based on previous data. It uses rolling median to define the trend, rolling standard deviation to account for normal volume fluctuations and the sensitivity parameter (σ=2.6) to detect the outliers. In other words, if the difference between the row count of the latest fetch and the current median is bigger than the current standard deviation times 2.6, then the monitor will trigger an issue. The detection process dynamically adapts to the changes in data collection over time, ensuring robust and reliable identification of unexpected deviations in data volume. This helps maintain data quality and quickly detect potential issues in your data flow. The image below shows an example of a significant drop in data volume that will be detected as an outlier and raise an issue.

The volume monitor compares only data extracts with the same date range. For example, if your datastream has two schedules: one is daily and another one is weekly, the volume monitor will group data extracts with the same date range and detect volume outliers for each date range group separately.

Sometimes data volume can change because of new campaign launches, authorization changes or updated configuration settings. However, if your data pipeline is stable and you are not expecting any changes, the volume monitor will help you detect the data volume issues as soon as they appear.

If Adverity detects a change in the row count of the latest fetch, a Data Quality issue will appear in the Transform & Monitor section of the task in the datastream overview.

By default, the volume monitor raises a warning. This setting can be changed for individual datastreams.

To check the specifics of detected volume issues, see Viewing details of the Data Quality issues.

Timeliness monitor

The timeliness monitor detects the delays in data loading for the scheduled datastreams with at least daily frequency. With this monitor, you can be sure that you are using the latest data. The expected due time is defined in UTC.

This monitor is disabled by default. To start using it, enable the monitor and configure its default settings.

If Adverity detects a delay in data loading, a Data Quality warning will appear in the Transform & Monitor section of the task in the datastream overview.

To check the specifics of detected timeliness issues, see Viewing details of the Data Quality issues.

Column consistency monitor

The column consistency monitor detects changes in the structure of the data extracts, such as the number of columns, their names and order. The column order monitoring is disabled by default but can be enabled for the datastreams where it matters. The monitor can also optionally resolve uncovered inconsistencies to ensure an uninterrupted flow of data when the issue severity is set to warning. With this monitor, you can be sure that the data extract structure inconsistencies will be detected before they cause issues downstream.

It is especially important to maintain the consistent columns structure for the following data use cases:

• Marketing Mix Modeling

• Business Intelligence tools, such as Power BI and Tableau

• Data warehouses with schema requirements

• AI/ML models

• Automated downstream data processing relying on a specific input format

The column consistency monitor uses a baseline data extract structure and validates data from all scheduled fetches against it. Initially, when this monitor is enabled for a datastream, the structure of the data extract from the latest successful scheduled task is taken as the baseline. Sometimes the column structure changes can be expected, for example after changing the datastream configuration. If a consistency issue is detected in this case, set the new structure as a baseline for all future fetches. For more information, see Updating the baseline of the column consistency monitor.

If Adverity detects an inconsistency in the data extract’s structure, a Data Quality warning will appear in the Transform & Monitor section of the task in the datastream overview.

To check the specifics of detected column consistency issues, see Viewing details of the Data Quality issues.

Managing universal monitors at the organization level

Note

This setting is available to users with Administrator permissions in the root workspace of your organization, and will be applied to all child workspaces of the root workspace.

Enabling universal monitors globally

To switch a universal monitor on or off for all datastreams, follow these steps:

1. Select the root workspace and then, in the platform navigation menu, click Administration.

2. In the Data Quality Monitors section of the workspace settings, select or deselect the checkbox for the monitor that you want to enable or disable:

   • Duplication Monitor

   • Volume Monitor

   • Column Consistency Monitor

   • Timeliness Monitor

   You can later disable or edit a universal monitor for a specific datastream.

Configuring the timeliness monitor

To set the due time by which you expect your data to be loaded, follow these steps:

1. Select the root workspace and then, in the platform navigation menu, click Administration.

2. In the Data Quality Monitors section of the workspace settings, enable the timeliness monitor.

3. In Due time (UTC), select the time in UTC until which you expect your data to be loaded.

4. (Optional) In Time offset, select the offset in days for the due time. This setting is useful to account for time zone differences between UTC and your local time zone, or when loading large amounts of data.

   For example, for a fetch starting on Monday, an offset of 0 days will mean that the data should be loaded by the due time in UTC on Monday, but an offset of 1 day will mean that the data should be loaded by the due time in UTC on Tuesday.

Customizing universal monitors for specific datastreams

Each datastream can have its own monitor configuration that overrides the organization-level settings. This allows you to adapt monitoring to the specific characteristics and requirements of different data sources.

Understanding monitor overrides

When you customize a universal monitor for a specific datastream, you overwrite the organization-level setting. This gives you precise control over which monitors are active for each datastream and their configurations.

For example:

• If a monitor is enabled at the organization level but disabled for a specific datastream, that datastream will not use the monitor.

• If a monitor is disabled at the organization level but enabled for a specific datastream, only that datastream will use the monitor.

• If the duplication or volume monitor is configured to raise an error for a specific datastream, detected issues will raise an error and stop data processing only for that datastream, while for other datastreams with the monitor enabled warning will be raised by default configuration.

This override system allows you to use different monitoring strategies that match your specific data quality needs. You can see an overview of all monitor’s custom settings on the Data Quality page.

Editing a universal monitor

To change the default universal monitor settings, follow these steps:

1. Go to the Datastreams page.

2. Select the datastream you want to configure.

3. In the Monitor subsection of the datastream overview, find the universal monitors box.

4. Click Edit universal monitors.

5. For the duplication, volume, and column consistency monitors, select the issue type that should be triggered if the monitor detects an issue from the following options:

   Trigger an error

   Select this option to raise an error and stop processing the data.

   Trigger a warning

   Select this option to raise a warning and continue processing the data.

6. For the column consistency monitor, you can additionally perform the following actions:

   1. Select the Include column order in check checkbox to monitor the column order. This setting is disabled by default.

   2. Select the Auto-restore the baseline checkbox to resolve the detected issues before loading data into the destination. This checkbox is available only for the Warning severity.

   3. Click See baseline structure to view the baseline structure for the current datastream.

7. For the timeliness monitor, configure the Due time (UTC) and Time offset specific to the datastream.

8. Click Apply.

Deactivating a universal monitor

To deactivate a universal monitor for a datastream, follow these steps:

1. Go to the Datastreams page.

2. Open the chosen datastream by clicking on its name.

3. In the Monitor subsection of the datastream overview, find the universal monitors box.

4. Click Edit universal monitors.

5. Disable the toggle next to the monitor you want to disable.

Including the monitor’s status in the data extract

To include the status of the monitor assigned to the datastream in the data extract, update the datastream settings. Only the status of the monitors with severity set to Warning can be included. For more information, see Configuring advanced datastream settings.

Updating the baseline of the column consistency monitor

Sometimes the column structure changes can be expected, for example after changing the datastream configuration. If you want to use the new structure as the baseline, follow these steps:

1. Go to the Datastreams page.

2. Select the datastream you want to configure.

3. Run a fetch to collect a data extract with the new structure.

4. Open the column consistency issue details for this fetch.

5. Review the changes of the data extract structure.

6. Select the Use this column structure as a new baseline checkbox.

As a result, the baseline has been updated to the structure of the latest data extract and all following fetches will be validated against it.