BuzzSumo: Most-used fields

The table below gives information about most-used fields that you can import from BuzzSumo. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
alert_date	alert_date	The date when an alert was triggered or recorded.	dimension
alert_id	alert_id	The unique identifier for an alert configured in BuzzSumo.	dimension
alexa_rank	alexa_rank	The Alexa Rank of a domain, indicating its popularity relative to other websites.	metric
angry_count	angry_count	The total number of “angry” reactions to a piece of content on platforms like Facebook.	metric
angry_count_int	angry_count_int	The integer count of “angry” reactions.	metric
angry_count_percentage	angry_count_percentage	The percentage of total reactions that are “angry” reactions.	metric
api_request_count	api_request_count	The count of API requests made within a specific period or against a particular API key.	metric
article_amplifiers	article_amplifiers	This field identifies the key individuals or platforms (influencers) that have shared, promoted, or significantly engaged with a specific article, contributing to its broader reach and visibility.	dimension
article_id	article_id	The unique identifier for a specific article.	dimension
article_type	article_type	The categorization or type of content, such as a blog post, news article, or video.	dimension
article_types	article_types	A list of categorizations or types associated with the content.	dimension
author_details	author_details	Detailed information about the author of the content.	dimension
author_image	author_image	The URL or path to the author’s profile image.	dimension
author_name	author_name	The name of the author who created the content.	dimension
author_name_truncated	author_name_truncated	A truncated version of the author’s name.	dimension
auto_added	auto_added	Indicates whether a specific item or entry, such as an article or mention, was automatically added to a collection or alert, typically by the BuzzSumo system.	dimension
avg_retweets	avg_retweets	The average number of retweets for an influencer’s content. This can be used to sort influencer search results.	metric
created_at	created_at	The timestamp when the record or entity was created.	dimension
display_bio	display_bio	A short biography or descriptive text intended for public display, often for an influencer.	dimension
display_title	display_title	The title of an article or content item, formatted for display.	dimension
domain_authority	domain_authority	An SEO metric representing the predictive ranking strength of a domain in search engine results.	metric
domain_name	domain_name	The domain name where the content is published.	dimension
ecommerce	ecommerce	A metric that provides data related to e-commerce content, which might include performance indicators or categorizations for articles and mentions relevant to online sales and retail.	metric
estimated_num_followers	estimated_num_followers	The estimated number of followers for an influencer or social media profile.	dimension
estimated_num_followers_int	estimated_num_followers_int	The integer value of the estimated number of followers.	metric
estimated_num_following	estimated_num_following	The estimated number of users that a social media profile is following.	metric
evergreen_score	evergreen_score	A score indicating the long-term relevance and sustained performance of a piece of content.	metric
evergreen_score_int	evergreen_score_int	The integer value of the evergreen score.	metric
evergreen_score_raw	evergreen_score_raw	The raw, unscaled value of the evergreen score.	metric
facebook_comments	facebook_comments	The total number of comments received on Facebook for the content.	metric
facebook_comments_int	facebook_comments_int	The integer count of Facebook comments.	metric
facebook_likes	facebook_likes	The total number of “likes” received on Facebook for the content.	metric
facebook_likes_int	facebook_likes_int	The integer count of Facebook likes.	metric
facebook_shares	facebook_shares	The total number of shares received on Facebook for the content.	metric
facebook_shares_int	facebook_shares_int	The integer count of Facebook shares.	metric
following	following	Represents the number of followers an influencer has, or indicates if a specific topic or influencer is being followed.	metric
general_article	general_article	Indicates if the content item is classified as a general article, distinguishing it from other content formats.	metric
haha_count	haha_count	The total number of “haha” reactions to a piece of content on platforms like Facebook.	metric
haha_count_int	haha_count_int	The integer count of “haha” reactions.	metric
haha_count_percentage	haha_count_percentage	The percentage of total reactions that are “haha” reactions.	metric
how_to_article	how_to_article	Specifies if the content is a ‘how-to’ guide or tutorial.	metric
id	id	A unique identifier for the record or entity (e.g., article, alert, project, influencer).	dimension
image	image	The URL or path to the main image associated with the content.	dimension
influencer_id	influencer_id	The unique identifier for a specific influencer.	dimension
infographic	infographic	Denotes if the content item is an infographic.	metric
instagram_authority	instagram_authority	A metric representing the influence or authority of an Instagram profile.	metric
instagram_username	instagram_username	The Instagram username associated with an influencer profile.	dimension
interview	interview	Identifies the content as an interview.	metric
is_journalist	is_journalist	A boolean indicator if the identified person is a journalist.	dimension
last_api_request_at	last_api_request_at	The timestamp of the last API request made for a particular data stream or resource.	dimension
last_fetched_twitter_sharers_at	last_fetched_twitter_sharers_at	The timestamp indicating when the list of Twitter sharers for an article was last retrieved.	dimension
last_share_count_update_fetch_at	last_share_count_update_fetch_at	The timestamp indicating when the share count data was last fetched from social platforms.	dimension
last_share_count_update_request_at	last_share_count_update_request_at	The timestamp indicating when a request was last made to update the share count data.	dimension
linked	linked	This field represents the number of external links (backlinks) pointing to a piece of content, indicating its authority and visibility across the web.	metric
linkedin_shares	linkedin_shares	The total number of shares received on LinkedIn for the content.	dimension
linking_domains	linking_domains	A list of domains that are linking to the content.	metric
list	list	This field represents a collection or array of data items, such as a list of articles, influencers, or mentions retrieved from the BuzzSumo API.	metric
list_id	list_id	The unique identifier for a list or collection in BuzzSumo.	dimension
list_post	list_post	Indicates if the content is structured as a list post or listicle.	dimension
location	location	The geographical location associated with an influencer or content.	dimension
love_count	love_count	The total number of “love” reactions to a piece of content on platforms like Facebook.	metric
love_count_int	love_count_int	The integer count of “love” reactions.	metric
love_count_percentage	love_count_percentage	The percentage of total reactions that are “love” reactions.	metric
meta_keywords	meta_keywords	Keywords extracted from the meta tags of the content.	dimension
name	name	The name of an entity, such as a project, alert, or influencer.	dimension
newsletter	newsletter	Specifies if the content is a newsletter.	metric
num_articles_published	num_articles_published	The total number of articles published by a specific author or from a particular domain.	metric
num_influential_mentions	num_influential_mentions	The total number of mentions from influential sources.	dimension
num_linking_domains	num_linking_domains	The total number of unique domains that are linking to the content.	metric
num_mentions	num_mentions	The total number of times a topic, brand, or keyword has been mentioned online.	metric
num_words	num_words	The total word count of the article or content.	metric
og_url	og_url	The Open Graph (OG) URL for the content, used by social media platforms to identify the canonical URL and associated metadata.	dimension
original_display_bio	original_display_bio	The original or unedited biography for display, often for an influencer.	dimension
page_authority	page_authority	An SEO metric representing the predictive ranking strength of a specific web page in search engine results.	metric
pagerank	pagerank	Reflects the authority or importance of a web page or domain, indicating its ranking strength within search results. While ‘Pagerank’ is a specific algorithm, this field represents a generalized measure of content or domain authority, similar to ‘domain_authority’ which is a metric available in BuzzSumo.	metric
person_type	person_type	The classification or type of person, such as an influencer, journalist, or blogger.	dimension
pinterest_shares	pinterest_shares	The total number of shares received on Pinterest for the content.	metric
pinterest_shares_int	pinterest_shares_int	The integer count of Pinterest shares.	metric
podcast	podcast	Denotes if the content item is a podcast.	metric
presentation	presentation	Specifies if the content is a presentation or slide deck.	metric
press_release	press_release	Identifies the content as a press release.	metric
pretty_url	pretty_url	A clean, user-friendly, or canonical URL for the content item.	dimension
publications	publications	A list of publications or media outlets where an author has published content.	dimension
published_date	published_date	The date when the content was originally published.	dimension
published_date_diff	published_date_diff	The difference in time from the current date to the content’s publication date.	dimension
published_date_epoch	published_date_epoch	The publication date of the content represented as an epoch timestamp.	metric
reply_ratio	reply_ratio	The ratio of replies to a social media post, serving as an indicator of engagement.	metric
reply_ratio_int	reply_ratio_int	An integer representation of the reply ratio, often used for simplified sorting or comparison.	metric
report_date	report_date	The date on which the report data was generated or collected.	dimension
retweet_ratio	retweet_ratio	The ratio of retweets to a social media post, indicating its virality and reach on platforms like Twitter.	metric
retweet_ratio_int	retweet_ratio_int	An integer representation of the retweet ratio, often used for simplified sorting or comparison.	metric
review	review	Specifies if the content item is a review.	metric
sad_count	sad_count	The total number of “sad” reactions to a piece of content on platforms like Facebook.	metric
sad_count_int	sad_count_int	The integer count of “sad” reactions.	metric
sad_count_percentage	sad_count_percentage	The percentage of total reactions that are “sad” reactions.	metric
stats_updated_at	stats_updated_at	The timestamp indicating when the associated statistics were last updated.	dimension
subdomain	subdomain	The subdomain of the URL where the content is published.	dimension
thumbnail	thumbnail	The URL or path to a thumbnail image associated with the content.	dimension
title	title	The main title of the article or content.	dimension
total_facebook_shares	total_facebook_shares	The aggregated total number of shares on Facebook.	metric
total_facebook_shares_int	total_facebook_shares_int	The integer count of total Facebook shares.	metric
total_reactions_percentage	total_reactions_percentage	The total percentage of all reactions across supported social platforms.	metric
total_reactions_without_likes	total_reactions_without_likes	The sum of all social media reactions, excluding “likes”.	metric
total_reactions_without_likes_int	total_reactions_without_likes_int	The integer count of total social media reactions, excluding “likes”.	metric
total_reddit_engagements	total_reddit_engagements	The total number of engagements (e.g., upvotes, comments) received on Reddit for the content.	metric
total_reddit_engagements_int	total_reddit_engagements_int	The integer count of total Reddit engagements.	metric
total_shares	total_shares	The aggregated total number of shares across all monitored social media platforms.	metric
total_shares_int	total_shares_int	The integer count of total shares across all monitored social media platforms.	metric
trending_score	trending_score	A score indicating the current popularity or trendiness of content within a specified timeframe.	metric
twitter_id_str	twitter_id_str	The Twitter user ID represented as a string.	dimension
twitter_screen_name	twitter_screen_name	The Twitter screen name (handle) of an influencer or author.	dimension
twitter_shares	twitter_shares	The total number of times the content has been shared on Twitter.	metric
twitter_shares_int	twitter_shares_int	The integer count of Twitter shares.	metric
twitter_user_id	twitter_user_id	The unique numeric identifier for a Twitter user.	dimension
type	type	The type or category of the entity or data record.	dimension
updated_at	updated_at	The timestamp when the record or entity was last updated.	dimension
url	url	The Uniform Resource Locator (URL) of the content or resource.	dimension
url_share_ratio	url_share_ratio	The ratio of times a URL has been shared across various social media platforms, indicating its overall social engagement.	metric
url_share_ratio_int	url_share_ratio_int	An integer representation of the URL share ratio, often used for simplified sorting or comparison.	metric
username	username	The username associated with a social media profile or author.	dimension
verified	verified	A boolean indicator signifying if a social media account or profile is verified.	dimension
video	video	Indicates if the content item is a video.	metric
video_length	video_length	The duration or length of the video content.	metric
workspace_id	workspace_id	A unique identifier for a specific workspace or project within the BuzzSumo platform.	dimension
workspaces	workspaces	A collection or list of workspaces accessible to the user, where projects and alerts are managed.	dimension
wow_count	wow_count	The total number of “wow” reactions to a piece of content on platforms like Facebook.	metric
wow_count_int	wow_count_int	The integer count of “wow” reactions.	metric
wow_count_percentage	wow_count_percentage	The percentage of total reactions that are “wow” reactions.	metric
youtube_comments	youtube_comments	The total number of comments received on a YouTube video.	dimension
youtube_comments_int	youtube_comments_int	The integer count of YouTube comments.	dimension
youtube_dislikes	youtube_dislikes	The total number of dislikes received on a YouTube video.	dimension
youtube_dislikes_int	youtube_dislikes_int	The integer count of YouTube dislikes.	dimension
youtube_likes	youtube_likes	The total number of likes received on a YouTube video.	dimension
youtube_likes_int	youtube_likes_int	The integer count of YouTube likes.	dimension
youtube_trending_score	youtube_trending_score	A score indicating the current popularity or trendiness of a YouTube video.	dimension
youtube_views	youtube_views	The total number of views received on a YouTube video.	dimension
youtube_views_int	youtube_views_int	The integer count of YouTube views.	dimension