BuzzSumo: Most-used fields

The table below gives information about most-used fields that you can import from BuzzSumo. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
alexa_rank	alexa_rank	The Alexa Rank of a domain, indicating its popularity relative to other websites.	metric
angry_count	angry_count	The total number of “angry” reactions to a piece of content on platforms like Facebook.	metric
angry_count_int	angry_count_int	The integer count of “angry” reactions.	metric
angry_count_percentage	angry_count_percentage	The percentage of total reactions that are “angry” reactions.	metric
article_id	article_id	The unique identifier for a specific article.	dimension
article_types	article_types	A list of categorizations or types associated with the content.	dimension
author_details	author_details	Detailed information about the author of the content.	dimension
author_image	author_image	The URL or path to the author’s profile image.	dimension
author_name	author_name	The name of the author who created the content.	dimension
author_name_truncated	author_name_truncated	A truncated version of the author’s name.	dimension
display_title	display_title	The main title of an article or content piece as it is displayed.	dimension
domain_authority	domain_authority	A metric indicating the overall strength and ranking potential of the domain where the content is published.	metric
domain_name	domain_name	The domain name where the content is published.	dimension
evergreen_score	evergreen_score	A score indicating the long-term relevance and sustained performance of a piece of content.	metric
evergreen_score_int	evergreen_score_int	The integer value of the evergreen score.	metric
evergreen_score_raw	evergreen_score_raw	The raw, unscaled value of the evergreen score.	metric
facebook_comments	facebook_comments	The total number of comments received on Facebook for the content.	metric
facebook_comments_int	facebook_comments_int	The integer count of Facebook comments.	metric
facebook_likes	facebook_likes	The total number of “likes” received on Facebook for the content.	metric
facebook_likes_int	facebook_likes_int	The integer count of Facebook likes.	metric
facebook_shares	facebook_shares	The total number of shares received on Facebook for the content.	metric
facebook_shares_int	facebook_shares_int	The integer count of Facebook shares.	metric
haha_count	haha_count	The total number of “haha” reactions to a piece of content on platforms like Facebook.	metric
haha_count_int	haha_count_int	The integer count of “haha” reactions.	metric
haha_count_percentage	haha_count_percentage	The percentage of total reactions that are “haha” reactions.	metric
how_to_article	how_to_article	A boolean indicator or classification identifying if the content is a ‘how-to’ guide or instructional article.	dimension
id	id	A unique identifier for the record or entity (e.g., article, alert, project, influencer).	dimension
list_post	list_post	A boolean indicator or classification identifying if the content is a ‘list post’ or ‘listicle’.	dimension
love_count	love_count	The total number of “love” reactions to a piece of content on platforms like Facebook.	metric
love_count_int	love_count_int	The integer count of “love” reactions.	metric
love_count_percentage	love_count_percentage	The percentage of total reactions that are “love” reactions.	metric
pinterest_shares	pinterest_shares	The total number of shares received on Pinterest for the content.	metric
pinterest_shares_int	pinterest_shares_int	The integer count of Pinterest shares.	metric
published_date	published_date	The date when the content was originally published.	dimension
published_date_diff	published_date_diff	The difference in time, typically days, between the content’s publication date and a reference date (e.g., the date of data collection).	dimension
published_date_epoch	published_date_epoch	The publication date of the content represented as an epoch timestamp.	metric
report_date	report_date	The date on which the report data was generated or collected.	dimension
sad_count	sad_count	The total number of “sad” reactions to a piece of content on platforms like Facebook.	metric
sad_count_int	sad_count_int	The integer count of “sad” reactions.	metric
sad_count_percentage	sad_count_percentage	The percentage of total reactions that are “sad” reactions.	metric
subdomain	subdomain	The specific subdomain on which the content is published.	dimension
thumbnail	thumbnail	The URL or path to a thumbnail image associated with the content.	dimension
title	title	The main title of the article or content.	dimension
total_facebook_shares	total_facebook_shares	The aggregated total number of shares on Facebook.	metric
total_facebook_shares_int	total_facebook_shares_int	The integer count of total Facebook shares.	metric
total_reactions_percentage	total_reactions_percentage	The percentage of total social media reactions an article or content piece has received across various platforms.	metric
total_reactions_without_likes	total_reactions_without_likes	The sum of all social media reactions, excluding “likes”.	metric
total_reactions_without_likes_int	total_reactions_without_likes_int	The integer count of total social media reactions, excluding “likes”.	metric
total_reddit_engagements	total_reddit_engagements	The total number of engagements (e.g., upvotes, comments) received on Reddit for the content.	dimension
total_reddit_engagements_int	total_reddit_engagements_int	The integer count of total Reddit engagements.	metric
total_shares	total_shares	The aggregated total number of shares across all monitored social media platforms.	metric
total_shares_int	total_shares_int	The integer count of total shares across all monitored social media platforms.	metric
twitter_shares	twitter_shares	The total number of times the content has been shared on Twitter.	dimension
twitter_shares_int	twitter_shares_int	The integer count of Twitter shares.	metric
url	url	The Uniform Resource Locator (URL) of the content or resource.	dimension
video_length	video_length		metric
wow_count	wow_count	The total number of “wow” reactions to a piece of content on platforms like Facebook.	metric
wow_count_int	wow_count_int	The integer count of “wow” reactions.	metric
wow_count_percentage	wow_count_percentage	The percentage of total reactions that are “wow” reactions.	metric
youtube_comments	youtube_comments	The total number of comments received on a YouTube video associated with the content.	metric
youtube_comments_int	youtube_comments_int	The total number of comments received on a YouTube video associated with the content, represented as an integer.	metric
youtube_likes	youtube_likes	The total number of likes received on a YouTube video associated with the content.	metric
youtube_likes_int	youtube_likes_int	The total number of likes received on a YouTube video associated with the content, represented as an integer.	metric
youtube_views	youtube_views	The total number of views received on a YouTube video associated with the content.	dimension
youtube_views_int	youtube_views_int	The total number of views received on a YouTube video associated with the content, represented as an integer.	metric