LinkedIn Ads: Most-used fields

The table below gives information about most-used fields that you can import from LinkedIn Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ADVERTISER_ID	ADVERTISER_ID	The unique identifier for the advertiser.	dimension
ADVERTISER_NAME	ADVERTISER_NAME	The name of the advertiser.	dimension
APPROVED	APPROVED	Indicates that an ad creative or campaign has been approved to run.	dimension
ASSET_ID	ASSET_ID	The unique identifier for an advertising asset, such as an image or video.	dimension
ATTRIBUTION_WINDOW	ATTRIBUTION_WINDOW	The time frame within which a conversion or action is attributed to an ad interaction.	dimension
Account Name	Account Name	The human-readable name of the advertising account.	dimension
Active	ACTIVE	Indicates that a campaign or ad is currently running.	dimension
Ad Format	Ad Format	The specific format of the advertisement (e.g., Text Ad, Sponsored Content).	dimension
Ad ID	Ad ID	The unique identifier for an ad creative.	metric
Ad Type	Ad Type	The specific classification of an advertisement.	dimension
Ad_type	Ad_type	The format or type of the ad, such as single image, video, carousel, text ad, or message ad.	dimension
Advertiser Group Name	Advertiser Group Name	The name of the advertiser group.	dimension
Audience	Audience	The target audience segment for an ad campaign.	dimension
AvailableImpressions	AvailableImpressions	The number of impressions that were available for the ad, representing the total opportunities for the ad to be shown to users.	metric
Bidding Strategy	Bidding Strategy	The bidding strategy set for a campaign, which determines how bids are optimized to achieve campaign objectives. Examples include Maximum Delivery or Target Cost.	dimension
Bidding Type	Bidding Type	The specific method used for bidding, such as CPM (Cost Per Mille/Thousand Impressions), CPC (Cost Per Click), or oCPM (optimized Cost Per Mille).	dimension
Buying Unit Type	Buying Unit Type	The type of buying unit used for the ad campaign, such as bidding strategy or pricing model.	dimension
CARD_CLICKS	CARD_CLICKS	The number of clicks on a card within a carousel ad or similar interactive format.	dimension
CARD_ENGAGEMENTS	CARD_ENGAGEMENTS	The number of engagements with cards in an interactive ad format.	dimension
CAROUSEL_SWIPES	CAROUSEL_SWIPES	The number of times users swiped through a carousel ad.	dimension
COMPLETED	COMPLETED	Indicates that a campaign or ad has finished running.	dimension
CONVERSIONS	CONVERSIONS	The total number of desired actions users took after interacting with or viewing an ad, such as website purchases, registrations, or lead form submissions.	dimension
CONVERSION_DEVICE	CONVERSION_DEVICE	The type of device on which a conversion occurred.	dimension
COST	COST	The cost incurred for the advertising activities.	metric
CPC	CPC	The average cost per click (CPC) for the ad.	dimension
CPM	CPM	The average cost per mille (CPM) or cost per thousand impressions for the ad.	dimension
CREATIVE	CREATIVE	A pivot used to group ad analytics results by individual ad creative.	dimension
Campaign ID	Campaign ID	The unique identifier for the advertising campaign.	metric
Campaign Name	Campaign Name	The human-readable name of the advertising campaign.	dimension
Campaign Objective Normalized	Campaign Objective Normalized	A standardized or normalized representation of the campaign’s objective, such as lead generation or website traffic.	dimension
Campaign Product	Campaign Product	The product or service promoted within a specific campaign.	dimension
Campaign Type	Campaign Type	The type of campaign, such as Sponsored Updates, Sponsored InMails, or Text Ads. This can also be used as a filter for analytics data.	dimension
Channel Grouping	Channel Grouping	A categorization of marketing channels for reporting purposes.	dimension
Channel Harmonized	Channel Harmonized	A standardized or harmonized categorization of marketing channels.	dimension
Company Name	Company Name	The name of the company associated with a LinkedIn member who engaged with the ads, or the advertiser’s company name.	dimension
Country	Country	The country associated with the ad’s audience or targeting. This can be used as a pivot for demographic reporting.	dimension
Creative Duration	Creative Duration	The duration of the creative, particularly relevant for video or document ads, potentially reflecting metrics like video completion rates or average user dwell time.	dimension
Creative Engagement	CREATIVE_ENGAGEMENT	A campaign objective focused on driving user engagement with ad creatives, such as likes, comments, and shares.	dimension
Currency	Currency	The currency code used for financial metrics like cost and spend.	dimension
DAY	DAY	The specific day for which the reporting data is aggregated.	dimension
DOWNLOADS	DOWNLOADS	The number of times a downloadable asset, such as a document or app, was downloaded.	dimension
Date End	Date End	The inclusive end date of the reporting period for ad analytics.	dimension
Date Start	Date Start	The inclusive start date of the reporting period for ad analytics.	dimension
Date Stop	Date Stop	The end date when an ad or campaign stopped running.	dimension
DayofWeek	DayofWeek	The day of the week for reporting data.	dimension
DestinationURL	DestinationURL	The final URL where users are directed after clicking on an ad.	dimension
Device Type	Device Type	The type of device on which an ad was displayed (e.g., desktop, mobile).	dimension
ENGAGEMENTS	ENGAGEMENTS	The total number of interactions with an ad, including clicks, likes, comments, and shares.	metric
EUR	EUR	Indicates that the cost or other financial metric is in Euros.	dimension
First Touch Campaign	First Touch Campaign	The campaign that received the first recorded interaction in a conversion path.	dimension
First Touch Medium	First Touch Medium	The marketing channel that received the first recorded interaction in a conversion path.	dimension
First Touch Source	First Touch Source	The origin of the first recorded interaction in a conversion path.	dimension
GBP	GBP	Indicates that the cost or other financial metric is in British Pounds.	dimension
ID Advertiser Group	ID Advertiser Group	The unique identifier for the advertiser group.	metric
IMPRESSION_DEVICE	IMPRESSION_DEVICE	The type of device on which an ad impression was served.	dimension
LEADS	LEADS	The total number of leads generated through advertising efforts.	dimension
LINK_CLICKS	LINK_CLICKS	The number of clicks on a link within an ad that leads to an external destination.	dimension
LandingPage	LandingPage	The URL of the landing page associated with an ad.	dimension
Language	Language	The language target of the campaign or creative.	dimension
Last Touch Campaign	Last Touch Campaign	The campaign that received the last recorded interaction before a conversion.	dimension
Last Touch Medium	Last Touch Medium	The marketing channel that received the last recorded interaction before a conversion.	dimension
Last Touch Source	Last Touch Source	The origin of the last recorded interaction before a conversion.	dimension
MEDIA_TYPE	MEDIA_TYPE	The type of media used in the ad creative (e.g., image, video, text).	dimension
MeasurableImpressions	MeasurableImpressions	The number of impressions that were measurable, meaning they met industry standards for viewability.	metric
Media Cost	Media Cost	The total cost associated with media placements for an ad campaign.	dimension
Month	Month	The month in which the ad performance data was recorded. Data can be grouped by month.	dimension
OPTIMIZED	OPTIMIZED	Indicates whether a campaign is optimized for a specific objective.	dimension
Objective_Harmonized	Objective_Harmonized	A harmonized or standardized name for the campaign’s objective.	dimension
Offer	Offer	The specific offer or promotion presented in the ad.	dimension
Overall_Clicks	Overall_Clicks	The total count of all clicks on the ad unit.	metric
Overall_Impressions	Overall_Impressions	The total number of times an ad was displayed.	metric
PAID_ORGANIC	PAID_ORGANIC	A dimension indicating whether the impression or engagement originated from paid advertising or organic reach.	dimension
PLACEMENT_LINKEDIN	PLACEMENT_LINKEDIN	A specific placement where the ad was shown within the LinkedIn platform.	dimension
Persona	Persona	The target persona or audience segment for the campaign.	dimension
Platform	Platform	The advertising platform where the ad was run, which is LinkedIn in this context.	dimension
Platform Engagements	Platform Engagements	The total number of user interactions with an ad on the advertising platform.	metric
Post_Click_Conversions	Post_Click_Conversions	The total number of conversions attributed to users who clicked on an ad.	metric
Post_View_Conversions	Post_View_Conversions	The total number of conversions attributed to users who viewed an ad but did not click on it.	metric
Product/Brand	Product/Brand	The product or brand being advertised in a campaign.	dimension
Product/Theme	Product/Theme	The product category or theme associated with an ad campaign.	dimension
Publisher	Publisher		dimension
Report Date	Report Date	The date for which the report data is generated.	dimension
SPONSORED_INMAILS	SPONSORED_INMAILS	A campaign type for Sponsored Messaging ads (InMails).	dimension
SPONSORED_STATUS_UPDATE	SPONSORED_STATUS_UPDATE	A campaign type for Sponsored Content that appears in the feed.	dimension
SPONSORED_UPDATES	SPONSORED_UPDATES	A campaign type for Sponsored Content that appears in the feed.	dimension
Social Platform	Social Platform	The social media platform where the ad is served, which is LinkedIn in this context.	dimension
Social Unit Size	Social Unit Size	The size or format of the social ad unit.	dimension
Source	Source	The source of ad traffic or data, such as ‘LinkedIn’.	dimension
Specific Product	Specific Product	A more granular designation of the product being advertised.	dimension
Spend	Spend	The total amount of money spent on the ad campaign.	metric
Spending Category	Spending Category	The category of spending associated with the ad campaign.	dimension
Spending Type	Spending Type	The type of spending incurred for the ad campaign.	dimension
Stage	Stage	The stage of a live event associated with an ad campaign, such as ‘PRE_LIVE’, ‘LIVE’, or ‘POST_LIVE’.	dimension
Start	Start	The start date for the reporting period.	dimension
Start Month	Start Month	The starting month for an ad campaign or reporting period.	dimension
Start Year	Start Year	The starting year for an ad campaign or reporting period.	metric
Starting Month	Starting Month	The calendar month in which a campaign or reporting period begins.	dimension
Status	Status	The current operational state or approval status of an ad campaign, creative, or account within the LinkedIn Ads platform (e.g., Active, Paused, Archived).	dimension
TEXT_AD	TEXT_AD	A campaign type for text-based ads.	dimension
THRUPLAY	THRUPLAY	A video metric indicating plays that are completed or played for a significant duration (e.g., 15 seconds).	dimension
TOTAL_CONVERSIONS	TOTAL_CONVERSIONS	The aggregate count of all conversions recorded for a campaign or ad.	dimension
Targeting	Targeting	The audience targeting criteria applied to a campaign.	dimension
Targeting Type	Targeting Type	The type of targeting used for an ad campaign (e.g., audience, demographic).	dimension
Total Clicks	Total Clicks	The aggregate count of all clicks on the ad unit.	metric
URL_LINK	URL_LINK	The URL link associated with the ad or creative.	dimension
US	US	Indicates whether the ad performance data is specifically for users located in the United States, often used as a geographic breakdown for reporting.	dimension
USD	USD	Indicates that the cost or other financial metric is in United States Dollars.	dimension
UTM_ID	UTM_ID	The UTM tracking parameter for campaign identification.	dimension
VIDEO_PLAYS	VIDEO_PLAYS	The total number of times a video ad started playing.	dimension
VIDEO_VIEWS	VIDEO_VIEWS	The number of times a video ad has been played for at least 2 continuous seconds with 50% in-view, or when a call-to-action is clicked.	metric
VIDEO_VIEWS_100	VIDEO_VIEWS_100	The number of video views that reached 100% completion.	metric
VIDEO_VIEWS_25	VIDEO_VIEWS_25	The number of video views that reached 25% completion.	metric
VIDEO_VIEWS_3S	VIDEO_VIEWS_3S	The number of video views that lasted for at least 3 seconds.	dimension
VIDEO_VIEWS_50	VIDEO_VIEWS_50	The number of video views that reached 50% completion.	metric
VIDEO_VIEWS_75	VIDEO_VIEWS_75	The number of video views that reached 75% completion.	metric
Video View	VIDEO_VIEW	A campaign objective focused on optimizing for video views.	dimension
View_100	View_100	The count of times a video ad was viewed 97-100% of its duration.	metric
View_25	View_25	The count of times a video ad was viewed through the first quartile (25%) of its duration.	metric
View_50	View_50	The count of times a video ad was viewed through the midpoint (50%) of its duration.	metric
View_75	View_75	The count of times a video ad was viewed through the third quartile (75%) of its duration.	metric
ViewableImpressions	ViewableImpressions	The number of impressions that were deemed viewable according to industry standards, meaning a certain percentage of the ad was on screen for a minimum duration.	metric
Website Traffic	WEBSITE_TRAFFIC	A campaign objective focused on driving traffic to a website.	dimension
WeekAsDate	WeekAsDate	A date representing the start or end of a reporting week.	dimension
WeekNum	WeekNum	The week number within a year for reporting data.	metric
Year	Year	The year associated with the reported data, used for aggregating performance metrics on an annual basis.	metric
account.changeAuditStamps.created.actor	account.changeAuditStamps.created.actor	The actor (e.g., user URN) who created the ad account.	dimension
account.changeAuditStamps.created.time	account.changeAuditStamps.created.time	The timestamp when the ad account was created.	metric
account.changeAuditStamps.lastModified.actor	account.changeAuditStamps.lastModified.actor	The actor (e.g., user URN) who last modified the ad account.	dimension
account.changeAuditStamps.lastModified.time	account.changeAuditStamps.lastModified.time	The timestamp when the ad account was last modified.	metric
account.currency	account.currency	The default currency used for the ad account.	dimension
account.id	account.id	The unique identifier of the ad account.	dimension
account.name	account.name	The name of the ad account.	dimension
account.notifiedOnCampaignOptimization	account.notifiedOnCampaignOptimization	Indicates if the account contact receives notifications about campaign optimization opportunities.	dimension
account.notifiedOnCreativeApproval	account.notifiedOnCreativeApproval	Indicates if the account contact receives notifications when a creative has been reviewed and approved.	dimension
account.notifiedOnCreativeRejection	account.notifiedOnCreativeRejection	Indicates if the account contact receives notifications when a creative has been rejected.	dimension
account.notifiedOnEndOfCampaign	account.notifiedOnEndOfCampaign	Indicates if the account contact receives notifications when an associated campaign has ended.	dimension
account.reference	account.reference	A unique identifier or reference for the ad account.	dimension
account.reference.id	account.reference.id	The identifier for the referenced ad account.	metric
account.reference.name	account.reference.name	The name of the referenced ad account.	dimension
account.servingStatuses	account.servingStatuses	The current serving statuses for the ad account, indicating if it’s active, paused, or in review.	dimension
account.status	account.status	The overall status of the ad account, such as ‘ACTIVE’ or ‘CLOSED’.	dimension
account.totalBudget.amount	account.totalBudget.amount	The total budget amount set for the ad account.	metric
account.totalBudget.currencyCode	account.totalBudget.currencyCode	The currency code (e.g., USD, EUR) for the ad account’s total budget amount.	dimension
account.totalBudgetEndsAt	account.totalBudgetEndsAt	The date and time when the total budget allocated for the ad account is set to end.	metric
account.type	account.type	The type of the ad account, such as ‘BUSINESS’ or ‘PERSONAL’.	dimension
account.version.versionTag	account.version.versionTag	A unique identifier or tag representing the version of the ad account object within the API.	metric
accountName	accountName	The name of the advertising account.	dimension
account_id	account_id	The unique identifier for the advertising account.	dimension
account_name	account_name	The name of the ad account.	dimension
accountcurrency	accountcurrency	The currency in which the ad account operates.	dimension
accountid	accountid	The unique identifier for the advertising account.	metric
accountstatus	accountstatus	The current status of the ad account, such as ‘ACTIVE’ or ‘CLOSED’.	dimension
accounttype	accounttype	The type of the ad account, such as ‘BUSINESS’ or ‘PERSONAL’.	dimension
actionClicks	actionClicks	The number of clicks on the action button within a Sponsored Messaging ad.	dimension
adUnitClicks	adUnitClicks	The number of clicks recorded on an ad unit.	metric
ad_id_ad_format	ad_id_ad_format	The ad format type associated with the ad’s unique identifier.	dimension
ad_id_country	ad_id_country	The country associated with the ad’s unique identifier, often indicating targeting.	dimension
ad_id_cta	ad_id_cta	The Call-to-Action (CTA) label associated with the ad’s unique identifier.	dimension
ad_id_language	ad_id_language	The language associated with the ad’s unique identifier, often indicating targeting.	dimension
ad_id_targeting	ad_id_targeting	The targeting criteria associated with the ad’s unique identifier.	dimension
ad_serving_method	ad_serving_method	Specifies the method by which an ad is served or displayed to users, influencing ad delivery and visibility.	dimension
advertiser	advertiser	The unique identifier for the advertiser.	dimension
age	age	The age demographic of the target audience for the campaign.	dimension
approximateMemberReach	approximateMemberReach	The estimated number of unique LinkedIn members who saw an ad at least once. This metric is available for date ranges up to 92 days and is an updated version of approximateUniqueImpressions.	metric
approximateUniqueImpressions	approximateUniqueImpressions	A legacy metric representing the estimated number of unique users who saw an ad at least once.	metric
asset	asset	The unique identifier for an advertising asset, such as an image or video.	dimension
audienceExpansionEnabled	audienceExpansionEnabled	Indicates whether audience expansion is enabled for the campaign, allowing ads to reach a broader but similar audience beyond specified targeting.	dimension
audiencePenetration	audiencePenetration	The approximate number of unique members reached by the advertiser divided by the approximate total target audience size. This metric is available for date ranges of up to 92 days and supports account, campaign group, or campaign pivots.	metric
averageDwellTime	averageDwellTime	The average time, in seconds, that users spend viewing the ad when at least 50% of its pixels are present on the screen.	metric
buying_type	buying_type	The buying type of the campaign, such as auction or fixed price.	dimension
callToAction.labelType	callToAction.labelType	The type of label used for the call-to-action button on an ad, such as ‘Learn More’ or ‘Sign Up’.	dimension
callToAction.target	callToAction.target	The destination URL or action associated with the call-to-action button.	dimension
campaign.account	campaign.account	The unique identifier of the ad account to which the campaign belongs.	dimension
campaign.associatedEntity	campaign.associatedEntity	The entity, such as an organization or member, that the campaign is associated with.	dimension
campaign.audienceExpansionEnabled	campaign.audienceExpansionEnabled	Indicates whether audience expansion is enabled for the campaign, which broadens targeting criteria.	dimension
campaign.campaignGroup	campaign.campaignGroup	The campaign group to which a specific campaign belongs. This is a pivot for grouping ad analytics data.	dimension
campaign.changeAuditStamps.created.time	campaign.changeAuditStamps.created.time	The timestamp when the campaign was created.	metric
campaign.changeAuditStamps.lastModified.time	campaign.changeAuditStamps.lastModified.time	The timestamp when the campaign was last modified.	metric
campaign.costType	campaign.costType	The method by which the cost of a campaign is determined, such as CPC (Cost Per Click) or CPM (Cost Per Mille).	dimension
campaign.creativeSelection	campaign.creativeSelection	The method or strategy used to select and deliver creatives within a campaign.	dimension
campaign.dailyBudget.amount	campaign.dailyBudget.amount	The daily budget amount set for the campaign.	metric
campaign.dailyBudget.currencyCode	campaign.dailyBudget.currencyCode	The currency code (e.g., USD, EUR) used for the campaign’s daily budget.	dimension
campaign.id	campaign.id	The unique identifier of the campaign.	dimension
campaign.locale.country	campaign.locale.country	The country target associated with the campaign’s locale.	dimension
campaign.locale.language	campaign.locale.language	The language target associated with the campaign’s locale.	dimension
campaign.name	campaign.name	The name of the campaign.	dimension
campaign.objectiveType	campaign.objectiveType	The primary marketing objective of the campaign, such as Lead Generation, Website Traffic, or Brand Awareness.	dimension
campaign.offsiteDeliveryEnabled	campaign.offsiteDeliveryEnabled	Indicates if the campaign is enabled for delivery on the LinkedIn Audience Network (off-site placements).	dimension
campaign.offsitePreferences.iabCategories.exclude	campaign.offsitePreferences.iabCategories.exclude	A list of IAB (Interactive Advertising Bureau) categories to exclude for offsite ad placements, preventing ads from appearing on certain content types.	dimension
campaign.optimizationTargetType	campaign.optimizationTargetType	The primary goal or objective that the campaign is optimized for, such as lead generation or brand awareness.	dimension
campaign.runSchedule.end	campaign.runSchedule.end	The end date and time of the campaign’s run schedule.	metric
campaign.runSchedule.start	campaign.runSchedule.start	The start date and time of the campaign’s run schedule.	metric
campaign.servingStatuses	campaign.servingStatuses	The current serving statuses of the campaign, indicating if it’s active, paused, or pending. Can include multiple statuses.	dimension
campaign.status	campaign.status	The current status of the campaign, such as ‘ACTIVE’, ‘PAUSED’, ‘DRAFT’.	dimension
campaign.targeting.excludedTargetingFacets.audienceMatchingSegments	campaign.targeting.excludedTargetingFacets.audienceMatchingSegments	A list of audience matching segments that are explicitly excluded from the campaign’s targeting.	dimension
campaign.targeting.excludedTargetingFacets.degrees	campaign.targeting.excludedTargetingFacets.degrees	Specific academic degrees excluded from the campaign’s target audience.	dimension
campaign.targeting.excludedTargetingFacets.employers	campaign.targeting.excludedTargetingFacets.employers	A list of employer organizations that are explicitly excluded from the campaign’s targeting.	dimension
campaign.targeting.excludedTargetingFacets.employersAll	campaign.targeting.excludedTargetingFacets.employersAll	All employers specifically excluded from the campaign’s target audience.	dimension
campaign.targeting.excludedTargetingFacets.firstDegreeConnectionCompanies	campaign.targeting.excludedTargetingFacets.firstDegreeConnectionCompanies	Companies that are first-degree connections of the advertiser and are excluded from targeting.	dimension
campaign.targeting.excludedTargetingFacets.followedCompanies	campaign.targeting.excludedTargetingFacets.followedCompanies	A list of companies that, if followed by a member, would exclude them from the campaign’s targeting.	dimension
campaign.targeting.excludedTargetingFacets.groups	campaign.targeting.excludedTargetingFacets.groups	LinkedIn groups whose members are excluded from the campaign’s target audience.	dimension
campaign.targeting.excludedTargetingFacets.industries	campaign.targeting.excludedTargetingFacets.industries	A list of industries that are explicitly excluded from the campaign’s targeting.	dimension
campaign.targeting.excludedTargetingFacets.jobFunctions	campaign.targeting.excludedTargetingFacets.jobFunctions	Specific job functions excluded from the campaign’s target audience.	dimension
campaign.targeting.excludedTargetingFacets.locations	campaign.targeting.excludedTargetingFacets.locations	Geographic locations excluded from the campaign’s target audience.	dimension
campaign.targeting.excludedTargetingFacets.profileLocations	campaign.targeting.excludedTargetingFacets.profileLocations	Profile-based locations explicitly excluded from the campaign’s target audience.	dimension
campaign.targeting.excludedTargetingFacets.retargetingSegments	campaign.targeting.excludedTargetingFacets.retargetingSegments	A list of retargeting segments that are explicitly excluded from the campaign’s targeting.	dimension
campaign.targeting.excludedTargetingFacets.schools	campaign.targeting.excludedTargetingFacets.schools	Educational institutions explicitly excluded from the campaign’s target audience.	dimension
campaign.targeting.excludedTargetingFacets.segments	campaign.targeting.excludedTargetingFacets.segments	Audience segments explicitly excluded from the campaign’s target audience.	dimension
campaign.targeting.excludedTargetingFacets.seniorities	campaign.targeting.excludedTargetingFacets.seniorities	A list of professional seniorities that are explicitly excluded from the campaign’s targeting.	dimension
campaign.targeting.excludedTargetingFacets.skills	campaign.targeting.excludedTargetingFacets.skills	Specific skills explicitly excluded from the campaign’s target audience.	dimension
campaign.targeting.excludedTargetingFacets.staffCountRanges	campaign.targeting.excludedTargetingFacets.staffCountRanges	A list of staff count ranges (company sizes) that are explicitly excluded from the campaign’s targeting.	dimension
campaign.targeting.excludedTargetingFacets.titles	campaign.targeting.excludedTargetingFacets.titles	A list of job titles that are explicitly excluded from the campaign’s targeting.	dimension
campaign.targeting.excludedTargetingFacets.titlesAll	campaign.targeting.excludedTargetingFacets.titlesAll	All job titles explicitly excluded from the campaign’s target audience.	dimension
campaign.targeting.includedTargetingFacets.ageRanges	campaign.targeting.includedTargetingFacets.ageRanges	A list of age ranges that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.audienceMatchingSegments	campaign.targeting.includedTargetingFacets.audienceMatchingSegments	A list of audience matching segments that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.contextualAdSizes	campaign.targeting.includedTargetingFacets.contextualAdSizes	The contextual ad sizes included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.degrees	campaign.targeting.includedTargetingFacets.degrees	Specific academic degrees included in the campaign’s target audience.	dimension
campaign.targeting.includedTargetingFacets.employers	campaign.targeting.includedTargetingFacets.employers	A list of employer organizations that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.employersAll	campaign.targeting.includedTargetingFacets.employersAll	All employers specifically included in the campaign’s target audience.	dimension
campaign.targeting.includedTargetingFacets.employersPast	campaign.targeting.includedTargetingFacets.employersPast	Past employers included in the campaign’s target audience.	dimension
campaign.targeting.includedTargetingFacets.fieldsOfStudy	campaign.targeting.includedTargetingFacets.fieldsOfStudy	Specific fields of study included in the campaign’s target audience.	dimension
campaign.targeting.includedTargetingFacets.firstDegreeConnectionCompanies	campaign.targeting.includedTargetingFacets.firstDegreeConnectionCompanies	Companies that are first-degree connections of the advertiser and are included in targeting.	dimension
campaign.targeting.includedTargetingFacets.followedCompanies	campaign.targeting.includedTargetingFacets.followedCompanies	A list of companies that, if followed by a member, would include them in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.genders	campaign.targeting.includedTargetingFacets.genders	A list of genders that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.groups	campaign.targeting.includedTargetingFacets.groups	A list of LinkedIn groups that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.industries	campaign.targeting.includedTargetingFacets.industries	A list of industries that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.interests	campaign.targeting.includedTargetingFacets.interests	User interests included in the campaign’s target audience.	dimension
campaign.targeting.includedTargetingFacets.interfaceLocales	campaign.targeting.includedTargetingFacets.interfaceLocales	A list of interface locales (language settings) that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.jobFunctions	campaign.targeting.includedTargetingFacets.jobFunctions	A list of job functions that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.locations	campaign.targeting.includedTargetingFacets.locations	A list of geographical locations that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.profileLocations	campaign.targeting.includedTargetingFacets.profileLocations	A list of profile-based geographical locations that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.retargetingSegments	campaign.targeting.includedTargetingFacets.retargetingSegments	A list of retargeting segments that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.schools	campaign.targeting.includedTargetingFacets.schools	Educational institutions included in the campaign’s target audience.	dimension
campaign.targeting.includedTargetingFacets.segments	campaign.targeting.includedTargetingFacets.segments	A list of audience segments that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.seniorities	campaign.targeting.includedTargetingFacets.seniorities	A list of professional seniorities that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.skills	campaign.targeting.includedTargetingFacets.skills	A list of professional skills that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.staffCountRanges	campaign.targeting.includedTargetingFacets.staffCountRanges	A list of staff count ranges (company sizes) that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.titles	campaign.targeting.includedTargetingFacets.titles	A list of job titles that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.titlesAll	campaign.targeting.includedTargetingFacets.titlesAll	All job titles specifically included in the campaign’s target audience.	dimension
campaign.targeting.includedTargetingFacets.yearsOfExperienceRange.end	campaign.targeting.includedTargetingFacets.yearsOfExperienceRange.end	The end value for the range of years of professional experience included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.yearsOfExperienceRange.start	campaign.targeting.includedTargetingFacets.yearsOfExperienceRange.start	The start value for the range of years of professional experience included in the campaign’s targeting.	metric
campaign.targetingCriteria.exclude	campaign.targetingCriteria.exclude	Specifies the criteria used to exclude certain audiences from a campaign’s targeting.	dimension
campaign.targetingCriteria.include	campaign.targetingCriteria.include	The criteria used to include specific demographics or attributes for campaign targeting.	dimension
campaign.totalBudget.amount	campaign.totalBudget.amount	The total budget amount set for the campaign.	metric
campaign.totalBudget.currencyCode	campaign.totalBudget.currencyCode	The currency code for the total budget amount of the campaign.	dimension
campaign.type	campaign.type	The type of ad campaign, such as Text Ad, Sponsored Updates, Sponsored InMails, or Dynamic Ads.	dimension
campaign.unitCost.amount	campaign.unitCost.amount	The unit cost amount, such as cost per click or cost per impression, for the campaign.	metric
campaign.unitCost.currencyCode	campaign.unitCost.currencyCode	The currency code for the campaign’s unit cost.	dimension
campaign.urn	campaign.urn	The Uniform Resource Name (URN) that uniquely identifies the campaign.	dimension
campaign.version.versionTag	campaign.version.versionTag	A unique identifier or tag representing the version of the campaign object within the API.	metric
campaignGroup	campaignGroup	The unique identifier (URN) of the campaign group to which a campaign belongs.	dimension
campaignID	campaignID	The unique identifier for the advertising campaign.	metric
campaignName	campaignName	The human-readable name of the advertising campaign.	dimension
campaignStatus	campaignStatus	The current operational status of the campaign (e.g., active, paused, completed).	dimension
campaign_account	campaign_account	The unique identifier for the ad account associated with the campaign.	dimension
campaign_associatedEntity	campaign_associatedEntity	The entity (e.g., a LinkedIn Page or organization) associated with and sponsoring the ad campaign.	dimension
campaign_audienceExpansionEnabled	campaign_audienceExpansionEnabled	Indicates whether audience expansion is enabled for the campaign, allowing LinkedIn to automatically reach additional relevant audiences beyond the initial targeting.	dimension
campaign_changeAuditStamps_created_time	campaign_changeAuditStamps_created_time	The timestamp indicating when the campaign was originally created.	metric
campaign_changeAuditStamps_lastModified_time	campaign_changeAuditStamps_lastModified_time	The timestamp indicating the last time the campaign was modified.	metric
campaign_costType	campaign_costType	The cost type of the campaign, such as impressions (CPM) or clicks (CPC).	dimension
campaign_creativeSelection	campaign_creativeSelection	The method used to select and deliver creatives within a campaign, often involving optimization or sequential rotation.	dimension
campaign_dailyBudget_amount	campaign_dailyBudget_amount	The daily budget amount allocated for the campaign.	dimension
campaign_dailyBudget_currencyCode	campaign_dailyBudget_currencyCode	The currency code for the daily budget amount (e.g., USD, EUR).	dimension
campaign_end_date	campaign_end_date	The date on which the advertising campaign is scheduled to end.	dimension
campaign_group	campaign_group	An organizational unit used to group related campaigns, often representing a larger advertising initiative.	dimension
campaign_group.backfilled	campaign_group.backfilled	A system-set flag indicating if the campaign group was created organically or to backfill existing campaigns.	dimension
campaign_group.changeAuditStamps.created.time	campaign_group.changeAuditStamps.created.time	The timestamp indicating when the campaign group was created.	metric
campaign_group.changeAuditStamps.lastModified.time	campaign_group.changeAuditStamps.lastModified.time	The timestamp indicating when the campaign group was last modified.	metric
campaign_group.id	campaign_group.id	The unique identifier of the campaign group.	metric
campaign_group.name	campaign_group.name	The name of the campaign group.	dimension
campaign_group.runSchedule.end	campaign_group.runSchedule.end	The exclusive end date and time for when a campaign group and its associated campaigns are scheduled to stop running.	dimension
campaign_group.runSchedule.start	campaign_group.runSchedule.start	The inclusive start date and time for when a campaign group and its associated campaigns are scheduled to begin running.	dimension
campaign_group.servingStatuses	campaign_group.servingStatuses	The serving statuses of the campaign group.	dimension
campaign_group.status	campaign_group.status	The current operational status of the campaign group.	dimension
campaign_group.totalBudget.amount	campaign_group.totalBudget.amount	The maximum amount to spend across all associated campaigns and creatives for the duration of the campaign group.	metric
campaign_group.totalBudget.currencyCode	campaign_group.totalBudget.currencyCode	The currency code (e.g., USD, EUR) for the campaign group’s total budget amount.	dimension
campaign_group_name	campaign_group_name	The name of the campaign group to which this campaign belongs.	dimension
campaign_grouping	campaign_grouping	A grouping or categorization applied to campaigns for reporting.	dimension
campaign_id	campaign_id	The unique identifier for the advertising campaign.	dimension
campaign_locale_country	campaign_locale_country	The country target associated with the campaign’s locale.	dimension
campaign_locale_language	campaign_locale_language	The language target associated with the campaign’s locale.	dimension
campaign_name	campaign_name	The name of the advertising campaign.	dimension
campaign_objective	campaign_objective	The primary goal or objective set for the advertising campaign.	dimension
campaign_objectiveType	campaign_objectiveType	The primary objective of the campaign, such as ‘Brand Awareness’, ‘Website Visits’, ‘Lead Generation’, or ‘Conversions’.	dimension
campaign_offsiteDeliveryEnabled	campaign_offsiteDeliveryEnabled	Indicates if the campaign is enabled for delivery on the LinkedIn Audience Network (off-site placements).	dimension
campaign_offsitePreferences_iabCategories_exclude	campaign_offsitePreferences_iabCategories_exclude	List of IAB content categories excluded for off-site placements within the LinkedIn Audience Network.	dimension
campaign_runSchedule_end	campaign_runSchedule_end	The end date and time of the campaign’s run schedule.	metric
campaign_runSchedule_start	campaign_runSchedule_start	The start date and time of the campaign’s run schedule.	metric
campaign_servingStatuses	campaign_servingStatuses	The current serving statuses of the campaign, indicating if it’s active, paused, or pending. Can include multiple statuses.	dimension
campaign_start_date	campaign_start_date	The date on which the advertising campaign is scheduled to begin.	dimension
campaign_status	campaign_status	The overall status of the campaign, such as ACTIVE, PAUSED, DRAFT, ARCHIVED.	dimension
campaign_totalBudget_amount	campaign_totalBudget_amount	The total budget amount allocated for the entire duration of the campaign.	metric
campaign_totalBudget_currencyCode	campaign_totalBudget_currencyCode	The currency code for the total budget amount (e.g., USD, EUR).	dimension
campaign_type	campaign_type	The type of the campaign, defining its structure and available features.	dimension
campaign_unitCost_amount	campaign_unitCost_amount	The unit cost amount, such as cost per click or cost per impression, for the campaign.	metric
campaign_unitCost_currencyCode	campaign_unitCost_currencyCode	The currency code for the campaign’s unit cost.	dimension
campaign_urn	campaign_urn	The Uniform Resource Name (URN) that uniquely identifies the campaign.	dimension
campaign_version_versionTag	campaign_version_versionTag	A unique identifier or tag representing the version of the campaign object within the API.	metric
campaigncostType	campaigncostType	The cost type of the campaign, such as impressions (CPM) or clicks (CPC).	dimension
campaigncreativeSelection	campaigncreativeSelection	The method used to select and deliver creatives within a campaign, often involving optimization or sequential rotation.	dimension
campaigntype	campaigntype	The type or format of the advertising campaign (e.g., Sponsored Updates, Text Ad).	dimension
campaignunitCost.amount	campaignunitCost.amount	The unit cost amount for the campaign.	metric
campaignunitCost.currencyCode	campaignunitCost.currencyCode	The currency code for the campaign’s unit cost.	dimension
cardClicks	cardClicks	The number of clicks on individual cards within a carousel ad creative, applicable for non-demographic pivots.	metric
cardImpressions	cardImpressions	The number of impressions recorded for each individual card within a carousel ad, applicable for non-demographic pivots.	metric
changeAuditStamps.created.actor	changeAuditStamps.created.actor	The URN of the actor who created the entity, as recorded in audit logs.	dimension
changeAuditStamps.created.time	changeAuditStamps.created.time	The timestamp indicating when an entity (e.g., ad, campaign, creative) was originally created.	metric
changeAuditStamps.created.time.date	changeAuditStamps.created.time.date	The date when the entity was created, as part of its change audit stamps.	dimension
changeAuditStamps.lastModified.actor	changeAuditStamps.lastModified.actor	The URN of the actor who last modified the entity, as recorded in audit logs.	dimension
changeAuditStamps.lastModified.time	changeAuditStamps.lastModified.time	The timestamp indicating when the entity was last modified.	metric
changeAuditStamps.lastModified.time.date	changeAuditStamps.lastModified.time.date	The date of the last modification recorded in the change audit trail for an entity.	dimension
chargeableClicks	chargeableClicks	The count of clicks for which the advertiser is charged.	metric
click_through_conversions	click_through_conversions	The number of conversions that occurred after a user clicked on an ad.	metric
click_through_purchases	click_through_purchases	The number of purchases that occurred after a user clicked on an ad.	metric
clicks	clicks	The total number of chargeable clicks on an ad, representing interactions like landing page views or company page visits.	dimension
commentLikes	commentLikes	The number of likes received on comments made on Sponsored Content.	metric
comments	comments	The number of comments received on Sponsored Content.	dimension
comments_social_engagments	comments_social_engagments	The number of comments received on a social post or ad.	metric
company	company	Information about the company associated with the ad or its target audience.	dimension
company.id	company.id	The unique identifier for the company.	metric
company.name	company.name	The name of the company.	dimension
companyPageClicks	companyPageClicks	The number of clicks that directed users to the company page associated with the ad.	metric
companySize	companySize	The size of the company targeted by the ad, or associated with the member. This can be used as a pivot for demographic reporting.	dimension
companySize.name	companySize.name	The name of the company size category.	dimension
company_size	company_size	The size category of the company, used for demographic reporting or targeting.	dimension
content.reference	content.reference	A URN (Uniform Resource Name) referring to the content of an ad creative or shared post.	dimension
conversion.account	conversion.account	The ad account to which the conversion event is attributed.	dimension
conversion.attributionType	conversion.attributionType	The method or model used to assign credit for a conversion to various touchpoints in the customer journey.	dimension
conversion.enabled	conversion.enabled	Indicates whether the conversion tracking or specific conversion rule is active.	dimension
conversion.id	conversion.id	A unique identifier for the conversion event or conversion rule.	metric
conversion.imagePixelTag	conversion.imagePixelTag	The identifier or configuration of the image pixel tag used to track specific conversion events on an advertiser’s website.	dimension
conversion.lastCallbackAt	conversion.lastCallbackAt	The timestamp of the last time a conversion tracking event was reported back to the server.	dimension
conversion.lastModified	conversion.lastModified	The timestamp indicating when the conversion entity was last modified.	metric
conversion.name	conversion.name	The name given to the conversion event or conversion rule for identification.	dimension
conversion.postClickAttributionWindowSize	conversion.postClickAttributionWindowSize	The duration, in days, after a click during which a conversion can be attributed to that click.	metric
conversion.type	conversion.type	The category or classification of the conversion event (e.g., Lead, Purchase).	dimension
conversion.urlRules	conversion.urlRules	The rules based on URLs that define when a conversion event should be triggered.	dimension
conversion.value.amount	conversion.value.amount	The monetary value associated with a conversion event.	dimension
conversion.value.currencyCode	conversion.value.currencyCode	The currency code (e.g., USD, EUR) for the monetary value of a conversion event.	dimension
conversion.viewThroughAttributionWindowSize	conversion.viewThroughAttributionWindowSize	The duration, in days, after an impression (view) during which a conversion can be attributed to that impression.	metric
conversionCost.amount	conversionCost.amount	The monetary amount representing the cost per conversion.	metric
conversionCost.currencyCode	conversionCost.currencyCode	The currency code for the cost per conversion.	dimension
conversionCount	conversionCount	The total number of conversions recorded for the ad campaign.	metric
conversionRates.adSpendPerConversion.amount	conversionRates.adSpendPerConversion.amount	The amount of ad spend per conversion.	metric
conversionRates.adSpendPerConversion.currencyCode	conversionRates.adSpendPerConversion.currencyCode	The currency code for the ad spend per conversion amount.	dimension
conversionRates.advertiserROAS	conversionRates.advertiserROAS	The Return on Ad Spend (ROAS) for the advertiser, indicating the revenue generated per unit of ad spend.	metric
conversionRates.postClickConversionRate	conversionRates.postClickConversionRate	The rate of conversions that occurred after a user clicked on an ad.	metric
conversionRates.viewThroughConversionRate	conversionRates.viewThroughConversionRate	The rate of conversions that occurred after a user viewed an ad but did not click on it.	metric
conversionStatistics.postClickConversions	conversionStatistics.postClickConversions	Statistical count of conversions attributed to users who clicked on an ad.	metric
conversionStatistics.viewThroughConversions	conversionStatistics.viewThroughConversions	Statistical count of conversions attributed to users who viewed an ad but did not click on it.	metric
conversionValue.amount	conversionValue.amount	The monetary value generated by conversions.	metric
conversionValue.currencyCode	conversionValue.currencyCode	The currency code for the conversion value.	dimension
conversionValueInLocalCurrency	conversionValueInLocalCurrency	The monetary value of conversions recorded in the ad account’s local currency, based on advertiser-defined rules, applicable for non-demographic pivots.	metric
costInLocalCurrency	costInLocalCurrency	The total cost of the ad campaign in the account’s local currency, broken down by selected pivots and time granularity.	dimension
costInUsd	costInUsd	The total cost of the ad campaign in USD, broken down by selected pivots and time granularity.	metric
costType	costType	The method by which the cost is calculated for an ad or campaign.	dimension
cost_USD	cost_USD	The cost in United States Dollars (USD) based on the pivot and time granularity.	metric
country.name	country.name	The name of the country. This can be used as a pivot for demographic reporting.	dimension
country_name	country_name	The name of the country associated with reporting data or targeting.	dimension
createdAt	createdAt	The timestamp when an entity, such as an ad or campaign, was created.	dimension
createdAt.date	createdAt.date	The date when an entity, such as an ad or campaign, was created.	dimension
createdBy	createdBy	The identifier of the user who created the entity.	dimension
creative.activity	creative.activity	The activity associated with the creative, often referring to a sponsored update or social share.	dimension
creative.callToAction.labelType	creative.callToAction.labelType	The type of label used for the call-to-action button within an ad creative.	dimension
creative.callToAction.target	creative.callToAction.target	The destination URL or action associated with the call-to-action button within an ad creative.	dimension
creative.call_to_action	creative.call_to_action	The call-to-action (CTA) text displayed on the creative (e.g., ‘Learn More’, ‘Apply Now’).	dimension
creative.call_to_action_target	creative.call_to_action_target	The target URL or destination for the creative’s call-to-action.	dimension
creative.campaign	creative.campaign	The unique identifier of the campaign to which this creative belongs.	dimension
creative.changeAuditStamps.created.time	creative.changeAuditStamps.created.time	The timestamp indicating when the ad creative was originally created.	metric
creative.changeAuditStamps.lastModified.time	creative.changeAuditStamps.lastModified.time	The timestamp indicating the last time the creative was modified.	metric
creative.company_name	creative.company_name	The name of the company associated with the creative.	dimension
creative.contentLandingPageUri	creative.contentLandingPageUri	The URI of the landing page for the content associated with the creative.	dimension
creative.created_timestamp	creative.created_timestamp	The timestamp when the creative was created.	metric
creative.description	creative.description	The descriptive text for the creative, providing details about the ad.	dimension
creative.headline	creative.headline	The headline text for the creative.	dimension
creative.id	creative.id	The unique identifier of the ad creative.	metric
creative.inmail_account	creative.inmail_account	The InMail account associated with an InMail creative.	dimension
creative.inmail_html_body	creative.inmail_html_body	The HTML body content of a Sponsored InMail creative.	dimension
creative.inmail_legal_text	creative.inmail_legal_text	The legal text or disclaimer included in a Sponsored InMail creative.	dimension
creative.inmail_sender	creative.inmail_sender	The sender’s profile associated with a Sponsored InMail creative.	dimension
creative.is_direct_sponsored_content	creative.is_direct_sponsored_content	Indicates if the creative is a direct sponsored content, meaning it’s only shown as an ad and not as an organic post on a company page.	dimension
creative.job_ad_button_label	creative.job_ad_button_label	The text label displayed on the call-to-action button for a job ad creative.	dimension
creative.name	creative.name	The name of the creative.	dimension
creative.owner	creative.owner	The URN of the entity (e.g., organization or ad account) that owns or is associated with the ad creative.	dimension
creative.reference	creative.reference	A reference to the underlying asset or post that the creative is built upon, identified by a URN.	dimension
creative.resolved_url	creative.resolved_url	The final, resolved landing page URL for the ad creative after all redirects.	dimension
creative.review.reviewStatus	creative.review.reviewStatus	The editorial review status of the creative (e.g., approved, rejected, pending).	dimension
creative.servingStatuses	creative.servingStatuses	The current serving statuses of the creative, indicating if it’s active, paused, or pending. Can include multiple statuses.	dimension
creative.share	creative.share	The unique identifier (URN) of the LinkedIn share (post) that the ad creative is promoting.	dimension
creative.share_media_category	creative.share_media_category	The category of media being shared by the creative, such as IMAGE or VIDEO.	dimension
creative.sponsor_company	creative.sponsor_company	The company sponsoring the creative.	dimension
creative.sponsor_logo	creative.sponsor_logo	The URL of the sponsor company’s logo.	dimension
creative.spotlight_custom_background	creative.spotlight_custom_background	The custom background image used for a Dynamic Spotlight ad.	dimension
creative.spotlight_forum_name	creative.spotlight_forum_name	The forum name displayed in a Spotlight ad creative.	dimension
creative.spotlight_logo	creative.spotlight_logo	The logo used for a Spotlight ad creative.	dimension
creative.status	creative.status	The current status of the creative, such as ‘ACTIVE’, ‘PAUSED’, ‘DRAFT’.	dimension
creative.subject	creative.subject	The subject line of the creative, often used for InMail ads.	dimension
creative.text	creative.text	The main body text content of the creative.	dimension
creative.text_click_uri	creative.text_click_uri	The URI associated with a click on the text component of the creative.	dimension
creative.text_vector_image	creative.text_vector_image	The vector image used for a text ad creative.	dimension
creative.title	creative.title	The title of the creative.	dimension
creative.type	creative.type	The type of the creative, such as ‘SponsoredUpdateCreative’, ‘TextAdCreative’, ‘VideoAdCreative’.	dimension
creative.variables.clickUri	creative.variables.clickUri	The click-through URI defined within the creative’s variables.	dimension
creative.variables.data.com.linkedin.ads.SponsoredInMailCreativeVariables.content	creative.variables.data.com.linkedin.ads.SponsoredInMailCreativeVariables.content	The content body of a Sponsored InMail creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredUpdateCarouselCreativeVariables.activity	creative.variables.data.com.linkedin.ads.SponsoredUpdateCarouselCreativeVariables.activity	The activity URN for a sponsored update carousel creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredUpdateCarouselCreativeVariables.directSponsoredContent	creative.variables.data.com.linkedin.ads.SponsoredUpdateCarouselCreativeVariables.directSponsoredContent	The direct sponsored content associated with a Sponsored Update Carousel creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredUpdateCarouselCreativeVariables.share	creative.variables.data.com.linkedin.ads.SponsoredUpdateCarouselCreativeVariables.share	Information related to the organic or sponsored share that forms the basis of the Sponsored Update Carousel creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.activity	creative.variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.activity	The activity URN for a sponsored update creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.directSponsoredContent	creative.variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.directSponsoredContent	The direct sponsored content associated with a Sponsored Update creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.share	creative.variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.share	Information related to the organic or sponsored share that forms the basis of the Sponsored Update creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.directSponsoredContent	creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.directSponsoredContent	The direct sponsored content associated with a Sponsored Video creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.durationMicro	creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.durationMicro	The duration of the video creative in microseconds.	dimension
creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.mediaAsset	creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.mediaAsset	The URN of the media asset (video file) used in the Sponsored Video creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.userGeneratedContentPost	creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.userGeneratedContentPost	The URN of the user-generated content post associated with a sponsored video creative.	dimension
creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.callToAction	creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.callToAction	The call-to-action text for a Spotlight Creative V2.	dimension
creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.customBackground	creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.customBackground	The custom background image or color used for a Spotlight ad creative.	dimension
creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.description	creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.description	The description for a Spotlight Creative V2.	dimension
creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.forumName	creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.forumName	The forum name specified within the variables of a Spotlight ad creative.	dimension
creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.headline	creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.headline	The headline for a Spotlight Creative V2.	dimension
creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.logo	creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.logo	The logo URN for a Spotlight Creative V2.	dimension
creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.showMemberProfilePhoto	creative.variables.data.com.linkedin.ads.SpotlightCreativeVariablesV2.showMemberProfilePhoto	Indicates whether the member’s profile photo is shown in a Spotlight ad creative.	dimension
creative.variables.data.com.linkedin.ads.TextAdCreativeVariables.imageId	creative.variables.data.com.linkedin.ads.TextAdCreativeVariables.imageId	The identifier of the image used in a Text Ad creative.	dimension
creative.variables.data.com.linkedin.ads.TextAdCreativeVariables.text	creative.variables.data.com.linkedin.ads.TextAdCreativeVariables.text	The text content for a Text Ad Creative.	dimension
creative.variables.data.com.linkedin.ads.TextAdCreativeVariables.title	creative.variables.data.com.linkedin.ads.TextAdCreativeVariables.title	The title for a Text Ad Creative.	dimension
creative.variables.data.com.linkedin.ads.TextAdCreativeVariables.vectorImage	creative.variables.data.com.linkedin.ads.TextAdCreativeVariables.vectorImage	The vector image URN for a Text Ad Creative.	dimension
creative.version.versionTag	creative.version.versionTag	A unique identifier or tag representing the version of the creative object within the API.	metric
creative.video_external_distribution_channel_type	creative.video_external_distribution_channel_type	The type of external distribution channel used for the video creative.	dimension
creative.video_lifecycle_state	creative.video_lifecycle_state	The lifecycle state of a video creative, indicating its processing or availability status.	dimension
creative.video_primary_landing_page_url	creative.video_primary_landing_page_url	The primary landing page URL for a video creative.	dimension
creative.video_share_commentary	creative.video_share_commentary	The commentary text accompanying a video share creative.	dimension
creative.video_share_media	creative.video_share_media	The media URN for the video being shared by the creative.	dimension
creative.video_share_media_category	creative.video_share_media_category	The category of the video media being shared by the creative.	dimension
creative.video_share_media_description	creative.video_share_media_description	The description for the video media being shared by the creative.	dimension
creative.video_share_media_landing_page	creative.video_share_media_landing_page	The landing page URL for the video media being shared by the creative.	dimension
creative.video_share_media_text	creative.video_share_media_text	The text content associated with the video media being shared by the creative.	dimension
creative.video_share_media_title	creative.video_share_media_title	The title for the video media being shared by the creative.	dimension
creative.video_target_audience	creative.video_target_audience	The intended target audience for the video creative.	dimension
creative.video_ugc_origin	creative.video_ugc_origin	The origin of the user-generated content (UGC) video.	dimension
creative.video_visibility	creative.video_visibility	The visibility setting of a video ad creative, determining who can view it (e.g., public, unlisted).	dimension
creative_grouping	creative_grouping	The method or category used to organize and group different ad creatives for reporting and analysis.	dimension
creative_id	creative_id	The unique identifier for an ad creative.	dimension
creative_name	creative_name	The name assigned to an ad creative.	dimension
creative_title	creative_title	The title displayed as part of the ad creative.	dimension
ctr_calculated	ctr_calculated	The calculated click-through rate (CTR) for the ad.	metric
dailyBudget.amount	dailyBudget.amount	The monetary amount set as the daily budget for a campaign.	metric
dailyBudget.currencyCode	dailyBudget.currencyCode	The currency code for the daily campaign budget.	dimension
data_currency	data_currency	The currency in which monetary data is reported.	dimension
date	date	The specific date for which the ad performance data is reported. Data can be grouped by day.	dimension
dateRange	dateRange	The inclusive date range for which the report data is requested or provided, specified in UTC.	dimension
day_of_the_year	day_of_the_year	A dimension representing the day of the year for reporting purposes.	metric
device	device	The specific device used to view an ad.	dimension
device_type	device_type	The general type of device used to view an ad (e.g., mobile, desktop).	dimension
documentCompletions	documentCompletions	The number of times a document ad was fully completed/read.	metric
documentFirstQuartileCompletions	documentFirstQuartileCompletions	The number of times a document ad was read through its first quartile (25%).	metric
documentMidpointCompletions	documentMidpointCompletions	The number of times a document ad was read through its midpoint (50%).	metric
documentThirdQuartileCompletions	documentThirdQuartileCompletions	The number of times a document ad was read through its third quartile (75%).	metric
downloadClicks	downloadClicks	The number of times users clicked to indicate an intent to download media from an ad, available for ad formats supporting media downloads.	metric
endDate	endDate	The end date of the reporting period or campaign.	dimension
engagement	engagement	A general measure of user interaction with the ad.	metric
entity_id	entity_id	The unique identifier for an entity, often part of a Uniform Resource Name (URN).	dimension
entity_type	entity_type	The type of the entity, such as an ad account, campaign, or creative.	dimension
externalWebsiteConversions	externalWebsiteConversions	The total number of desired actions taken by users on an external website after interacting with or viewing an ad.	metric
externalWebsitePostClickConversions	externalWebsitePostClickConversions	The total number of desired actions taken by users on an external website specifically after clicking on an ad.	dimension
externalWebsitePostViewConversions	externalWebsitePostViewConversions	The total number of desired actions taken by users on an external website specifically after viewing an ad.	dimension
final_target_url	final_target_url	The final URL where users are directed after clicking on an ad, after all redirects.	dimension
follows	follows	The number of new followers gained, applicable to Sponsored Content and Follower ads.	metric
format	format	The ad format used for the creative or campaign, such as Text Ad, Sponsored Content, or Video Ad.	dimension
format_size	format_size	The size or format specifications of the creative, such as image dimensions.	dimension
format_type	format_type	The category or type of ad creative format, such as video, image, or text.	dimension
fullScreenPlays	fullScreenPlays	The number of times members engaged with a video ad by entering full screen mode.	metric
function	function	The professional function or department of a LinkedIn member, used for audience targeting or demographic reporting.	metric
function.name	function.name	The name of a job function.	dimension
fy	fy	The fiscal year associated with the reporting period for ad performance data.	dimension
headlineClicks	headlineClicks	The number of clicks on the headline of conversation ads.	metric
headlineImpressions	headlineImpressions	The number of impressions recorded for an ad’s headline.	metric
id	id	A unique identifier for the entity, such as an ad account, campaign, or creative.	dimension
impressionCount	impressionCount	The total number of times an ad was displayed.	metric
impression_device_type.value	impression_device_type.value	The type of device on which an ad impression occurred, such as desktop or mobile. This is a pivot for grouping ad analytics data.	dimension
impressions	impressions	The number of times an ad, particularly Sponsored Content, was displayed to users, or the number of sends for Sponsored Messaging.	dimension
industry	industry	The industry associated with a member or company.	metric
industry.name	industry.name	The name of the industry.	dimension
intendedStatus	intendedStatus	The desired or planned status for an ad or campaign (e.g., ACTIVE, PAUSED).	dimension
inventory_type	inventory_type	The type of inventory where ads are shown, such as LinkedIn Feed, Audience Network, etc.	dimension
isServing	isServing	A boolean indicating whether the ad or campaign is currently serving impressions.	dimension
isTest	isTest	A boolean indicating whether the ad account or campaign is a test entity, not served to real users.	dimension
jobApplications	jobApplications	The number of times users applied for a job advertised through a LinkedIn Ads campaign.	metric
jobApplyClicks	jobApplyClicks	The number of times a member clicked the ‘apply’ button on a LinkedIn jobs page after engaging with an ad that leads to a LinkedIn job landing page.	metric
landingPageClicks	landingPageClicks	The number of clicks that directed users to the ad creative’s designated landing page.	metric
lastModifiedAt	lastModifiedAt	The timestamp when the entity was last modified.	dimension
lastModifiedAt.date	lastModifiedAt.date	The date when the entity was last modified.	dimension
lastModifiedBy	lastModifiedBy	The identifier of the user who last modified the entity.	dimension
last_refresh_date	last_refresh_date		dimension
leadGenerationMailContactInfoShares	leadGenerationMailContactInfoShares	The number of times contact information was shared via Lead Gen Forms in Sponsored Messaging campaigns.	metric
leadGenerationMailInterestedClicks	leadGenerationMailInterestedClicks	The number of clicks by recipients of Sponsored Messaging ads indicating interest in a lead generation offer.	metric
li_clicks	li_clicks	The number of clicks on LinkedIn ads.	metric
li_impressions	li_impressions	The number of impressions served for LinkedIn ads.	metric
likes	likes	The number of ‘likes’ received on Sponsored Content.	dimension
likes_social_engagments	likes_social_engagments	The number of likes received on a social post or ad.	metric
linkedin_clicks	linkedin_clicks	The number of clicks on LinkedIn-specific elements of an ad.	metric
linkedin_costs	linkedin_costs	The costs incurred for advertising on the LinkedIn platform.	metric
linkedin_creative_id	linkedin_creative_id	The unique identifier for an ad creative on LinkedIn.	dimension
linkedin_form_leads	linkedin_form_leads	The number of leads generated through LinkedIn Lead Gen Forms.	metric
linkedin_impressions	linkedin_impressions	The number of impressions served specifically on the LinkedIn platform.	metric
linkedin_leads	linkedin_leads	The number of leads generated directly through LinkedIn.	metric
linkedin_platform_campaign	linkedin_platform_campaign	The campaign identifier specific to the LinkedIn advertising platform.	dimension
linkedin_video_100	linkedin_video_100	The number of LinkedIn video plays that reached 100% completion.	metric
linkedin_video_25	linkedin_video_25	The number of LinkedIn video plays that reached 25% completion.	metric
linkedin_video_50	linkedin_video_50	The number of LinkedIn video plays that reached 50% completion.	metric
linkedin_video_75	linkedin_video_75	The number of LinkedIn video plays that reached 75% completion.	metric
linkedin_video_starts	linkedin_video_starts	The number of times a LinkedIn video ad started playing.	metric
locale.country	locale.country	The country code associated with the locale of the ad or targeted audience.	dimension
locale.language	locale.language	The language code associated with the locale of the ad or targeted audience.	dimension
market	market	The geographical market targeted by the ad campaign, typically represented by country or region.	dimension
maxage	maxage	The maximum age limit set for the target audience of the campaign.	metric
media_cost	media_cost	The cost associated with media placements for an ad campaign.	metric
media_platform_id	media_platform_id	An identifier for the media platform on which the ad was served. For LinkedIn Ads, this typically refers to LinkedIn itself.	dimension
medium	medium	The marketing channel or medium through which the ad is delivered.	dimension
member_company.localizedName	member_company.localizedName	The localized name of the company a member is associated with, used for demographic reporting.	dimension
member_company_size.value	member_company_size.value	The size category of the company a member works for, used for demographic reporting. This is a pivot for grouping ad analytics data.	dimension
member_country.$URN	member_country.$URN	The Uniform Resource Name (URN) for a member’s country, used for demographic reporting. This is a pivot for grouping ad analytics data.	dimension
member_country.countryCode	member_country.countryCode	The two-letter country code for a member’s country.	dimension
member_country.countryGroup	member_country.countryGroup	The geographical grouping of the member’s country.	dimension
member_country.name	member_country.name	The name of the country associated with the LinkedIn member who engaged with the ad.	dimension
member_country.name.locale.country	member_country.name.locale.country	The country component of the locale used to localize the member’s country name.	dimension
member_country.name.locale.language	member_country.name.locale.language	The language component of the locale used to localize the member’s country name.	dimension
member_country.name.value	member_country.name.value	The localized name of the member’s country.	dimension
member_county.name	member_county.name	The name of the county associated with the member’s location, used for demographic reporting.	dimension
member_industry.$URN	member_industry.$URN	The Uniform Resource Name (URN) for a member’s industry, used to uniquely identify the industry for demographic reporting. This is a pivot for grouping ad analytics data.	dimension
member_industry.id	member_industry.id	The unique identifier for a member’s industry.	metric
member_industry.name.localized.en_US	member_industry.name.localized.en_US	The English (US) localized name of the member’s industry.	dimension
member_job_function.$URN	member_job_function.$URN	The Uniform Resource Name (URN) for a member’s job function, used to uniquely identify the job function for demographic reporting. This is a pivot for grouping ad analytics data.	dimension
member_job_function.id	member_job_function.id	The unique identifier for a member’s job function, used for demographic reporting.	metric
member_job_function.name.localized.en_US	member_job_function.name.localized.en_US	The English (US) localized name of the member’s job function.	dimension
member_job_title.$URN	member_job_title.$URN	The Uniform Resource Name (URN) for a member’s job title, used to uniquely identify the job title for demographic reporting. This is a pivot for grouping ad analytics data.	dimension
member_job_title.function	member_job_title.function	The job function associated with a member’s job title, used for demographic reporting.	dimension
member_job_title.id	member_job_title.id	The unique identifier for a member’s job title, used for demographic reporting.	metric
member_job_title.name.localized.en_US	member_job_title.name.localized.en_US	The English (US) localized name of the member’s job title.	dimension
member_job_title.superTitle	member_job_title.superTitle	A broader classification or ‘super title’ associated with a member’s specific job title, used for demographic reporting.	dimension
member_region.name	member_region.name	The name of the region associated with the LinkedIn member who engaged with the ad.	dimension
member_seniority.id	member_seniority.id	The unique identifier for a member’s seniority level, used for demographic reporting. This is a pivot for grouping ad analytics data.	metric
member_seniority.name.localized.en_US	member_seniority.name.localized.en_US	The English (US) localized name of the member’s seniority level.	dimension
minage	minage	The minimum age limit set for the target audience of the campaign.	metric
name	name	The name or label of the entity, such as an ad account, campaign, or conversion.	dimension
nonchargeableClicks	nonchargeableClicks	The number of clicks on an ad that were deemed non-billable or invalid by the advertising platform.	metric
objective	objective	The marketing objective set for the ad campaign, such as lead generation, brand awareness, or website traffic.	dimension
objectiveType	objectiveType	The primary goal or objective of the advertising campaign, such as awareness, consideration, or conversion.	dimension
offsiteDeliveryEnabled	offsiteDeliveryEnabled	Indicates if the ad creative is enabled for delivery outside of the LinkedIn platform, on partnered websites or apps.	dimension
oneClickLeadFormOpens	oneClickLeadFormOpens	The number of times users opened a lead form for a One Click Lead Gen campaign.	metric
oneClickLeads	oneClickLeads	The number of leads generated through One Click Lead Gen campaigns.	metric
one_click_lead_form_open	one_click_lead_form_open	The number of times a one-click lead form was opened.	metric
opens	opens	The number of times Sponsored Messaging ads were opened by recipients.	metric
optimizationTargetType	optimizationTargetType	The specific metric or action that the campaign is optimized to achieve.	dimension
organicFollowerCount	organicFollowerCount	The number of organic followers gained through the ad activity.	metric
otherEngagements	otherEngagements	The count of user interactions with an ad unit that do not fall into other specific engagement categories.	metric
paidFollowerCount	paidFollowerCount	The number of followers gained through paid advertising campaigns.	metric
pivot	pivot	A dimension used to group and break down performance metrics in ad analytics reports, such as ACCOUNT, CAMPAIGN, or CREATIVE.	dimension
pivotValue	pivotValue	A specific value for a selected pivot in an analytics report.	dimension
pivotValues	pivotValues	A collection of specific values for the selected pivot(s) in an analytics report.	dimension
pivotValues.{NUM}	pivotValues.{NUM}	The specific values for the chosen pivot(s) in an analytics report.	dimension
placement	placement	A specific placement where the ad was shown within the LinkedIn platform.	dimension
placement_id	placement_id	The identifier for the ad placement, indicating where the ad was displayed on the LinkedIn platform or audience network. This can be used as a pivot for grouping ad analytics data.	dimension
placement_name.value	placement_name.value	The name of the placement where the ad is displayed (e.g., LinkedIn Feed, Audience Network).	dimension
placement_type	placement_type	The category or type of ad placement.	dimension
platform_clicks	platform_clicks	The number of clicks recorded on the advertising platform.	metric
platform_impressions	platform_impressions	The number of impressions recorded on the advertising platform.	metric
postClickJobApplications	postClickJobApplications	The number of times a member completed a job application after clicking on an ad.	metric
postClickJobApplyClicks	postClickJobApplyClicks	The number of times a member clicked the job’s apply button on a LinkedIn jobs page after clicking an ad with a LinkedIn job landing page.	metric
postClickRegistrations	postClickRegistrations	The number of times a member registered for an event or seminar after clicking on an ad leading to a LinkedIn landing page.	metric
postViewJobApplications	postViewJobApplications	The number of job applications submitted after viewing an ad, without clicking.	metric
postViewJobApplyClicks	postViewJobApplyClicks	The number of times a member clicked the job’s apply button on a LinkedIn jobs page after viewing an ad with a LinkedIn job landing page.	metric
postViewRegistrations	postViewRegistrations	The number of registrations completed after viewing an ad, without clicking.	metric
post_id	post_id	The unique identifier of the organic post that is being promoted by a sponsored content creative.	dimension
post_publish_date	post_publish_date	The date when the organic post was published.	dimension
post_text	post_text	The textual content of the organic post.	dimension
post_type	post_type	The type of the organic post (e.g., text, image, video).	dimension
post_url	post_url	The URL of the organic post.	dimension
post_url_path	post_url_path	The specific path component of the destination URL for an ad creative, directing users to a particular page or section.	dimension
post_url_transfer_protocol	post_url_transfer_protocol	The transfer protocol (e.g., HTTP, HTTPS) used for the destination URL of an ad creative.	dimension
post_url_without_path	post_url_without_path	The base domain and subdomains of the destination URL for an ad creative, excluding any specific path.	dimension
product_brand	product_brand	The brand of the product being advertised.	dimension
product_theme	product_theme	The thematic category of the product being advertised.	dimension
q	q	A query parameter used to designate the specific finder method (e.g., analytics, statistics, attributedRevenueMetrics) for the ad analytics endpoint.	dimension
quarters	quarters	The fiscal quarter(s) within a reporting period for ad performance data.	dimension
reactions	reactions	The number of positive reactions (e.g., like, insightful, curious) on Sponsored Content.	metric
reactions_social_engagments	reactions_social_engagments	The number of reactions (e.g., likes, loves, insights) received on a social post or ad.	metric
reference	reference	A URN (Uniform Resource Name) referring to an associated entity, such as the organization or person advertising, or the content of a creative.	dimension
region	region	The geographical region associated with an ad campaign or target audience.	dimension
registrations	registrations	The number of times users completed a registration action after engaging with an ad.	metric
resolved_url	resolved_url	The final, resolved URL after any redirects or tracking parameters have been processed.	dimension
review.reviewStatus	review.reviewStatus	The status of an ad or creative review process.	dimension
review.status	review.status	The overall status of an ad or creative review, indicating approval or rejection.	dimension
runSchedule.end	runSchedule.end	The exclusive end date and time for when a campaign or campaign group is scheduled to stop running.	metric
runSchedule.end.date	runSchedule.end.date	The specific date portion of when a campaign or campaign group is scheduled to stop running.	dimension
runSchedule.start	runSchedule.start	The inclusive start date and time for when a campaign or campaign group is scheduled to begin running.	metric
runSchedule.start.date	runSchedule.start.date	The specific date portion of when a campaign or campaign group is scheduled to begin running.	dimension
sends	sends	The number of times Sponsored Messaging ads were sent to recipients.	metric
seniority	seniority	The professional seniority level of a targeted audience member.	metric
seniority.name	seniority.name	The name of the professional seniority level for a targeted audience member.	dimension
servingStatuses	servingStatuses	The current serving statuses of an entity.	dimension
servingStatuses.{NUM}	servingStatuses.{NUM}	The serving statuses of the entity, indicating its current state in the advertising system.	dimension
shares	shares	The number of times Sponsored Content was shared by users.	dimension
shares_social_engagments	shares_social_engagments	The number of shares received on a social post or ad.	metric
social_ad_unit	social_ad_unit	The specific social media advertisement unit, such as a Sponsored Content post, Sponsored Messaging ad, or dynamic ad format.	dimension
social_comments	social_comments	The number of comments received on a social post or ad.	metric
social_costs	social_costs	The total cost associated with social interactions or ads.	metric
social_engagements	social_engagements	The total number of engagements (likes, comments, shares, clicks) on a social post or ad.	metric
social_follows	social_follows	The number of new followers gained as a result of a social post or ad.	metric
social_impressions	social_impressions	The total number of times a social post or ad was displayed to users.	metric
social_likes	social_likes	The number of ‘likes’ or ‘reactions’ received on a social post or ad.	dimension
social_other_clicks	social_other_clicks	Clicks on elements of the ad other than the primary call-to-action or URL.	metric
social_platform	social_platform	The social media platform used for advertising.	dimension
social_reactions	social_reactions	The number of reactions (like, celebrate, love, insightful, curious) received on a social post or ad.	metric
social_shares	social_shares	The number of times a social post or ad was shared by users.	metric
social_unit_size	social_unit_size	The size or format of the social ad unit.	dimension
social_url_clicks	social_url_clicks	The number of clicks on the URL within a social post or ad.	metric
social_video_starts	social_video_starts	The number of times a video ad started playing.	metric
social_video_views	social_video_views	The total number of views for a video ad.	metric
social_video_views_100	social_video_views_100	The number of times a video ad was viewed to 100% completion.	metric
social_video_views_25	social_video_views_25	The number of times a video ad was viewed to at least 25% completion.	metric
social_video_views_50	social_video_views_50	The number of times a video ad was viewed to at least 50% completion.	metric
social_video_views_75	social_video_views_75	The number of times a video ad was viewed to at least 75% completion.	metric
specific_product	specific_product	A detailed identification of the product featured in the advertisement.	dimension
spend.amount	spend.amount	The monetary amount spent on an ad campaign or creative.	metric
spend.currencyCode	spend.currencyCode	The currency code for the amount spent on an ad campaign.	dimension
spend_in_account_currency	spend_in_account_currency	The total amount spent, expressed in the currency of the advertising account.	dimension
startDate	startDate	The start date of the reporting period or campaign.	dimension
startViews	startViews	The number of times a video ad began playing.	metric
start_month	start_month	The month in which an activity or campaign started.	dimension
start_year	start_year	The year in which an activity or campaign started.	metric
storyDeliveryEnabled	storyDeliveryEnabled	Indicates if the ad creative is enabled for delivery as a LinkedIn Story ad format.	dimension
subscriptionClicks	subscriptionClicks	The number of clicks on a subscription-related call to action in an ad.	metric
talentLeads	talentLeads	The number of leads generated specifically for talent-related objectives.	metric
target_url	target_url	The primary URL to which the ad creative directs users upon clicking.	dimension
targeting.includedTargetingFacets.ageRanges.{NUM}	targeting.includedTargetingFacets.ageRanges.{NUM}	A specific age range included in the targeting criteria for an ad campaign.	dimension
targeting.includedTargetingFacets.employers.{NUM}	targeting.includedTargetingFacets.employers.{NUM}	A specific employer included in the targeting criteria for an ad campaign.	dimension
targeting.includedTargetingFacets.fieldsOfStudy.{NUM}	targeting.includedTargetingFacets.fieldsOfStudy.{NUM}	A specific field of study included in the targeting criteria for an ad campaign.	dimension
targeting.includedTargetingFacets.industries.{NUM}	targeting.includedTargetingFacets.industries.{NUM}	A specific industry included in the targeting criteria for an ad campaign.	dimension
targeting.includedTargetingFacets.interfaceLocales.{NUM}.country	targeting.includedTargetingFacets.interfaceLocales.{NUM}.country	The country of a specific interface locale included in the targeting criteria for an ad campaign.	dimension
targeting.includedTargetingFacets.interfaceLocales.{NUM}.language	targeting.includedTargetingFacets.interfaceLocales.{NUM}.language	The language of a specific interface locale included in the targeting criteria for an ad campaign.	dimension
targeting.includedTargetingFacets.jobFunctions.{NUM}	targeting.includedTargetingFacets.jobFunctions.{NUM}	A specific job function included in the targeting criteria for an ad campaign.	dimension
targeting.includedTargetingFacets.locations.{NUM}	targeting.includedTargetingFacets.locations.{NUM}	A specific geographical location included in the targeting criteria for an ad campaign.	dimension
targeting.includedTargetingFacets.schools.{NUM}	targeting.includedTargetingFacets.schools.{NUM}	A specific school included in the targeting criteria for an ad campaign.	dimension
targeting.includedTargetingFacets.seniorities.{NUM}	targeting.includedTargetingFacets.seniorities.{NUM}	A specific seniority level included in the targeting criteria for an ad campaign.	dimension
targeting.includedTargetingFacets.staffCountRanges.{NUM}	targeting.includedTargetingFacets.staffCountRanges.{NUM}	A specific staff count range (company size) included in the targeting criteria for an ad campaign.	dimension
targeting.includedTargetingFacets.titles.{NUM}	targeting.includedTargetingFacets.titles.{NUM}	A specific job title included in the targeting criteria for an ad campaign.	dimension
targetingCriteria	targetingCriteria	The criteria used to define the audience that an ad campaign will target.	dimension
targeting_type	targeting_type	The method or category of audience targeting applied.	dimension
textUrlClicks	textUrlClicks	The number of clicks on text-based URLs or links embedded within the body of a Sponsored Messaging ad.	metric
thumbnail_url	thumbnail_url	The URL of the thumbnail image associated with the creative or post.	dimension
totalBudget.amount	totalBudget.amount	The total monetary budget allocated for an ad campaign.	metric
totalBudget.currencyCode	totalBudget.currencyCode	The currency code for the total budget of an ad campaign.	dimension
totalBudgetEndsAt	totalBudgetEndsAt	The timestamp when the total budget for an ad campaign is set to end.	metric
totalEngagements	totalEngagements	The total number of all user interactions with the ad unit, combining various engagement types.	metric
totalFollowerCount	totalFollowerCount	The total number of followers for a LinkedIn page or entity.	metric
total_conversion_value	total_conversion_value	The total monetary value generated from all conversions.	dimension
type	type	The classification or category of an entity, such as an ad account type, campaign type, or creative type.	dimension
unitCost.amount	unitCost.amount	The monetary amount of the unit cost for an ad impression or click.	metric
unitCost.currencyCode	unitCost.currencyCode	The currency code for the unit cost of an ad impression or click.	dimension
url	url	The URL associated with an ad creative or landing page, used for tracking where users are directed.	dimension
urn	urn	The Uniform Resource Name (URN) that uniquely identifies an entity (e.g., account, campaign, creative).	dimension
urn:li:activity:{ID}	urn:li:activity:{ID}	A Uniform Resource Name (URN) that uniquely identifies a specific activity on the LinkedIn platform.	dimension
urn:li:adInMailContent:{ID}	urn:li:adInMailContent:{ID}	A Uniform Resource Name (URN) identifying the content of a Sponsored InMail ad.	dimension
urn:li:digitalmediaAsset:{ID}	urn:li:digitalmediaAsset:{ID}	A Uniform Resource Name (URN) that uniquely identifies a digital media asset, such as an image or video.	dimension
urn:li:organization:{ID}	urn:li:organization:{ID}	A Uniform Resource Name (URN) identifying an organization or company associated with the ad account, campaign, or member.	dimension
urn:li:share:{ID}	urn:li:share:{ID}	A Uniform Resource Name (URN) identifying a specific shared post or content item on LinkedIn that is being promoted as sponsored content.	dimension
urn:li:sponsoredAccount:{ID}	urn:li:sponsoredAccount:{ID}	A Uniform Resource Name (URN) identifying a sponsored ad account in LinkedIn Campaign Manager.	dimension
urn:li:sponsoredCampaign:{ID}	urn:li:sponsoredCampaign:{ID}	A Uniform Resource Name (URN) identifying a specific sponsored campaign within an ad account.	dimension
urn:li:sponsoredCreative:{ID}	urn:li:sponsoredCreative:{ID}	A Uniform Resource Name (URN) identifying a specific ad creative, which is the actual ad content displayed to users.	dimension
urn:li:unknown:{ID}	urn:li:unknown:{ID}	A Uniform Resource Name (URN) that identifies an entity of an unknown or unspecified type.	dimension
utm_a/b_test	utm_a/b_test	The UTM tracking parameter for A/B testing variations.	dimension
utm_ad_type	utm_ad_type	The UTM tracking parameter for the type of ad.	dimension
utm_campaign	utm_campaign	The UTM tracking parameter for campaign name, used to identify a specific campaign.	dimension
utm_campaign_name	utm_campaign_name	The UTM parameter for the name of the campaign that generated the traffic.	dimension
utm_content	utm_content	The UTM tracking parameter for content, used to differentiate between specific ad contents or links.	dimension
utm_country	utm_country	The UTM tracking parameter for the country associated with the ad.	dimension
utm_format	utm_format	The UTM tracking parameter for the format of the ad.	dimension
utm_goal	utm_goal	The UTM tracking parameter for the goal or objective of the ad.	dimension
utm_language	utm_language	The UTM tracking parameter for the language of the ad or target audience.	dimension
utm_market	utm_market	The UTM tracking parameter for the market targeted by the ad.	dimension
utm_medium	utm_medium	The UTM tracking parameter for medium, indicating the advertising or marketing medium (e.g., cpc, banner, email).	dimension
utm_product	utm_product	The UTM tracking parameter for the product promoted in the ad.	dimension
utm_source	utm_source	The UTM tracking parameter for source, identifying the source of traffic (e.g., LinkedIn, Google).	dimension
utm_term	utm_term	The UTM tracking parameter for keywords or specific terms related to the ad.	dimension
validWorkEmailLeads	validWorkEmailLeads	The number of leads generated that include a valid work email address, often tracked via Lead Gen Forms or conversion tracking.	metric
value	value	The monetary value associated with a conversion or action. This can represent conversion value in local currency.	metric
variables.clickUri	variables.clickUri	The URL where users are directed when they click on the ad creative.	dimension
variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.activity	variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.activity	The activity associated with a Sponsored Update creative, often a URN referring to the original post.	dimension
variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.directSponsoredContent	variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.directSponsoredContent	Variables related to direct sponsored content within a Sponsored Update creative.	dimension
variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.share	variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.share	Variables related to the shared content within a Sponsored Update creative.	dimension
variables.data.com.linkedin.ads.TextAdCreativeVariables.imageId	variables.data.com.linkedin.ads.TextAdCreativeVariables.imageId	The identifier for the image used in a Text Ad creative.	dimension
variables.data.com.linkedin.ads.TextAdCreativeVariables.text	variables.data.com.linkedin.ads.TextAdCreativeVariables.text	The body text content of a Text Ad creative.	dimension
variables.data.com.linkedin.ads.TextAdCreativeVariables.title	variables.data.com.linkedin.ads.TextAdCreativeVariables.title	The title of a Text Ad creative.	dimension
version.versionTag	version.versionTag	A tag or identifier indicating the specific version of an ad creative or ad form.	metric
videoCompletions	videoCompletions	The number of times a video ad was played 97-100% of its duration, including watches that skipped to this point.	metric
videoFirstQuartileCompletions	videoFirstQuartileCompletions	The number of times a video ad was played through the first quartile (25%) of its duration, including watches that skipped to this point.	metric
videoMidpointCompletions	videoMidpointCompletions	The number of times a video ad was played through its midpoint (50%) duration, including watches that skipped to this point.	metric
videoStarts	videoStarts	The number of times a video ad began playing by users.	metric
videoThirdQuartileCompletions	videoThirdQuartileCompletions	The number of times a video ad was played through the third quartile (75%) of its duration, including watches that skipped to this point.	metric
videoViews	videoViews	A video ad playing for at least 2 continuous seconds with 50% in-view, or a click on the Call To Action, whichever comes first.	dimension
video_completion_25	video_completion_25	The number of video plays that reached 25% completion.	metric
video_completion_50	video_completion_50	The number of video plays that reached 50% completion.	metric
video_completion_75	video_completion_75	The number of video plays that reached 75% completion.	metric
video_completions	video_completions	The total number of times a video was played to 100% completion.	metric
video_starts	video_starts	The number of times a video ad started playing.	metric
view_through_conversions	view_through_conversions	The number of conversions that occurred after a user viewed an ad but did not click on it.	metric
view_through_purchases	view_through_purchases	The number of purchases that occurred after a user viewed an ad but did not click on it.	metric
viralCardClicks	viralCardClicks	The number of clicks on individual cards within a carousel ad that resulted from viral impressions, applicable for non-demographic pivots.	metric
viralCardImpressions	viralCardImpressions	The number of organic impressions for each card within a carousel ad.	metric
viralClicks	viralClicks	The number of clicks that originated from viral impressions on Sponsored Content.	metric
viralCommentLikes	viralCommentLikes	The count of likes on comments that originated from viral impressions of a Sponsored Content ad.	metric
viralComments	viralComments	The number of organic comments received on an ad or sponsored content.	metric
viralCompanyPageClicks	viralCompanyPageClicks	The number of clicks to view the company page resulting from viral impressions on Sponsored Content.	metric
viralDocumentCompletions	viralDocumentCompletions	The number of times users completed viewing an entire document ad, indicating full engagement with the content.	metric
viralDocumentFirstQuartileCompletions	viralDocumentFirstQuartileCompletions	The number of times users completed viewing the first 25% of a document ad.	metric
viralDocumentMidpointCompletions	viralDocumentMidpointCompletions	The number of times users completed viewing 50% (midpoint) of a document ad.	metric
viralDocumentThirdQuartileCompletions	viralDocumentThirdQuartileCompletions	The number of times users completed viewing 75% (third quartile) of a document ad.	metric
viralDownloadClicks	viralDownloadClicks	The number of times users clicked to download media from a viral ad, available for ads supporting media downloads.	metric
viralExternalWebsiteConversions	viralExternalWebsiteConversions	The number of organic conversions that occurred on an external website after users engaged with an ad.	dimension
viralExternalWebsitePostClickConversions	viralExternalWebsitePostClickConversions	The number of post-click conversions on an external website attributed to viral clicks on an ad.	dimension
viralExternalWebsitePostViewConversions	viralExternalWebsitePostViewConversions	The number of organic conversions on an external website attributed to a view of an ad, rather than a direct click.	dimension
viralFollows	viralFollows	The number of organic follows gained as a result of ad engagement.	metric
viralFullScreenPlays	viralFullScreenPlays	The number of times a video ad creative was played in full-screen mode by users, indicating engagement beyond initial view.	metric
viralImpressions	viralImpressions	The number of organic (non-paid) impressions an ad or sponsored content has received.	metric
viralJobApplications	viralJobApplications	The number of job applications driven by viral or organic reach attributed to an ad campaign.	metric
viralJobApplyClicks	viralJobApplyClicks	The number of times a member clicked the job’s apply button on a LinkedIn jobs page after viewing or clicking on a viral ad leading to a LinkedIn job landing page.	metric
viralLandingPageClicks	viralLandingPageClicks	The number of clicks on viral impressions that directed users to the ad creative’s landing page on Sponsored Content.	metric
viralLikes	viralLikes	The number of organic likes received on an ad or sponsored content.	metric
viralOneClickLeadFormOpens	viralOneClickLeadFormOpens	The number of times users opened a lead form for a Lead Gen campaign originating from viral impressions.	metric
viralOneClickLeads	viralOneClickLeads	The number of leads generated through One Click Lead Gen campaigns from viral impressions.	metric
viralOtherEngagements	viralOtherEngagements	The number of other organic engagement actions (not clicks, likes, shares, or comments) on an ad.	metric
viralPostClickJobApplications	viralPostClickJobApplications	The number of times a member completed a job application after clicking on a viral ad.	metric
viralPostClickJobApplyClicks	viralPostClickJobApplyClicks	The number of times a member clicked the job’s apply button on a LinkedIn jobs page after clicking on a viral ad that had a LinkedIn job landing page.	metric
viralPostClickRegistrations	viralPostClickRegistrations	The number of times a member registered for an event or seminar after clicking on a viral ad that led to a LinkedIn landing page.	metric
viralPostViewJobApplications	viralPostViewJobApplications	The number of job applications resulting from users who viewed an ad post and subsequently applied for a job, including viral reach.	metric
viralPostViewJobApplyClicks	viralPostViewJobApplyClicks	The number of times a member clicked the job’s apply button on a LinkedIn jobs page after viewing a viral ad that had a LinkedIn job landing page.	metric
viralPostViewRegistrations	viralPostViewRegistrations	The number of registrations resulting from users who viewed an ad post and subsequently registered, including viral reach.	metric
viralReactions	viralReactions	The total number of organic reactions (likes, comments, shares, etc.) on an ad or sponsored content.	metric
viralRegistrations	viralRegistrations	The number of registrations driven by viral or organic reach attributed to an ad campaign.	metric
viralShares	viralShares	The number of organic shares of an ad or sponsored content.	metric
viralSubscriptionClicks	viralSubscriptionClicks	The number of clicks on ads that led to a subscription (e.g., newsletter, premium content), including viral reach.	metric
viralTotalEngagements	viralTotalEngagements	The total number of organic engagement actions (likes, comments, shares, etc.) on an ad.	metric
viralVideoCompletions	viralVideoCompletions	The number of organic video ads that played to 97-100% completion.	metric
viralVideoFirstQuartileCompletions	viralVideoFirstQuartileCompletions	The number of organic video ads that played through the first 25% duration.	metric
viralVideoMidpointCompletions	viralVideoMidpointCompletions	The number of organic video ads that played through the 50% duration (midpoint).	metric
viralVideoStarts	viralVideoStarts	The number of organic video ad plays that were initiated.	metric
viralVideoThirdQuartileCompletions	viralVideoThirdQuartileCompletions	The number of organic video ads that played through the 75% duration.	metric
viralVideoViews	viralVideoViews	The number of organic (non-paid) views a video ad has received.	metric