LinkedIn Ads: Most-used fields

The table below gives information about most-used fields that you can import from LinkedIn Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Active	ACTIVE	Indicates that a campaign or ad is currently running.	dimension
Date	Date	The specific date for which the performance metrics are reported. Data can be retrieved at a daily, monthly, or yearly granularity.	dimension
account.changeAuditStamps.created.actor	account.changeAuditStamps.created.actor	The actor (e.g., user URN) who created the ad account.	dimension
account.changeAuditStamps.created.time	account.changeAuditStamps.created.time	The timestamp when the ad account was created.	metric
account.changeAuditStamps.lastModified.actor	account.changeAuditStamps.lastModified.actor	The actor (e.g., user URN) who last modified the ad account.	dimension
account.changeAuditStamps.lastModified.time	account.changeAuditStamps.lastModified.time	The timestamp when the ad account was last modified.	metric
account.currency	account.currency	The default currency used for the ad account.	dimension
account.id	account.id	The unique identifier of the ad account.	dimension
account.name	account.name	The name of the ad account.	dimension
account.notifiedOnCampaignOptimization	account.notifiedOnCampaignOptimization	Indicates if the account contact receives notifications about campaign optimization opportunities.	dimension
account.notifiedOnCreativeApproval	account.notifiedOnCreativeApproval	Indicates if the account contact receives notifications when a creative has been reviewed and approved.	dimension
account.notifiedOnCreativeRejection	account.notifiedOnCreativeRejection	Indicates if the account contact receives notifications when a creative has been rejected.	dimension
account.notifiedOnEndOfCampaign	account.notifiedOnEndOfCampaign	Indicates if the account contact receives notifications when an associated campaign has ended.	dimension
account.reference	account.reference	A unique identifier or reference for the ad account.	dimension
account.servingStatuses	account.servingStatuses	The current serving statuses for the ad account, indicating if it’s active, paused, or in review.	dimension
account.status	account.status	The overall status of the ad account, such as ‘ACTIVE’ or ‘CLOSED’.	dimension
account.type	account.type	The type of the ad account, such as ‘BUSINESS’ or ‘PERSONAL’.	dimension
account.version.versionTag	account.version.versionTag	A unique identifier or tag representing the version of the ad account object within the API.	metric
account_id	account_id	The unique identifier for the advertising account.	dimension
account_name	account_name	The name of the ad account.	dimension
actionClicks	actionClicks	The number of clicks on the action button within a Sponsored Messaging ad.	metric
adUnitClicks	adUnitClicks	The number of clicks recorded on an ad unit.	dimension
approximateMemberReach	approximateMemberReach	The estimated number of unique LinkedIn members who saw an ad at least once. This metric is available for date ranges up to 92 days and is an updated version of approximateUniqueImpressions.	metric
approximateUniqueImpressions	approximateUniqueImpressions	A legacy metric representing the estimated number of unique users who saw an ad at least once.	metric
audiencePenetration	audiencePenetration	The approximate number of unique members reached by the advertiser divided by the approximate total target audience size. This metric is available for date ranges of up to 92 days and supports account, campaign group, or campaign pivots.	metric
buying_type	buying_type	The buying type of the campaign, such as auction or fixed price.	dimension
campaign.account	campaign.account	The unique identifier of the ad account to which the campaign belongs.	dimension
campaign.associatedEntity	campaign.associatedEntity	The entity, such as an organization or member, that the campaign is associated with.	dimension
campaign.audienceExpansionEnabled	campaign.audienceExpansionEnabled	Indicates whether audience expansion is enabled for the campaign, which broadens targeting criteria.	dimension
campaign.changeAuditStamps.created.time	campaign.changeAuditStamps.created.time	The timestamp when the campaign was created.	metric
campaign.changeAuditStamps.lastModified.time	campaign.changeAuditStamps.lastModified.time	The timestamp when the campaign was last modified.	dimension
campaign.costType	campaign.costType	The method by which the cost of a campaign is determined, such as CPC (Cost Per Click) or CPM (Cost Per Mille).	dimension
campaign.creativeSelection	campaign.creativeSelection	The method or strategy used to select and deliver creatives within a campaign.	dimension
campaign.dailyBudget.amount	campaign.dailyBudget.amount	The daily budget amount set for the campaign.	metric
campaign.dailyBudget.currencyCode	campaign.dailyBudget.currencyCode	The currency code (e.g., USD, EUR) used for the campaign’s daily budget.	dimension
campaign.id	campaign.id	The unique identifier of the campaign.	dimension
campaign.locale.country	campaign.locale.country	The country target associated with the campaign’s locale.	dimension
campaign.locale.language	campaign.locale.language	The language target associated with the campaign’s locale.	dimension
campaign.name	campaign.name	The name of the campaign.	dimension
campaign.objectiveType	campaign.objectiveType	The primary marketing objective of the campaign, such as Lead Generation, Website Traffic, or Brand Awareness.	dimension
campaign.offsiteDeliveryEnabled	campaign.offsiteDeliveryEnabled	Indicates if the campaign is enabled for delivery on the LinkedIn Audience Network (off-site placements).	dimension
campaign.offsitePreferences.iabCategories.exclude	campaign.offsitePreferences.iabCategories.exclude	A list of IAB (Interactive Advertising Bureau) categories to exclude for offsite ad placements, preventing ads from appearing on certain content types.	dimension
campaign.runSchedule.end	campaign.runSchedule.end	The end date and time of the campaign’s run schedule.	metric
campaign.runSchedule.start	campaign.runSchedule.start	The start date and time of the campaign’s run schedule.	metric
campaign.servingStatuses	campaign.servingStatuses	The current serving statuses of the campaign, indicating if it’s active, paused, or pending. Can include multiple statuses.	dimension
campaign.status	campaign.status	The current status of the campaign, such as ‘ACTIVE’, ‘PAUSED’, ‘DRAFT’.	dimension
campaign.targeting.excludedTargetingFacets.employers	campaign.targeting.excludedTargetingFacets.employers	A list of employer organizations that are explicitly excluded from the campaign’s targeting.	dimension
campaign.targeting.excludedTargetingFacets.followedCompanies	campaign.targeting.excludedTargetingFacets.followedCompanies	A list of companies that, if followed by a member, would exclude them from the campaign’s targeting.	dimension
campaign.targeting.excludedTargetingFacets.industries	campaign.targeting.excludedTargetingFacets.industries	A list of industries that are explicitly excluded from the campaign’s targeting.	dimension
campaign.targeting.excludedTargetingFacets.seniorities	campaign.targeting.excludedTargetingFacets.seniorities	A list of professional seniorities that are explicitly excluded from the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.employers	campaign.targeting.includedTargetingFacets.employers	A list of employer organizations that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.followedCompanies	campaign.targeting.includedTargetingFacets.followedCompanies	A list of companies that, if followed by a member, would include them in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.industries	campaign.targeting.includedTargetingFacets.industries	A list of industries that are explicitly included in the campaign’s targeting.	dimension
campaign.targeting.includedTargetingFacets.seniorities	campaign.targeting.includedTargetingFacets.seniorities	A list of professional seniorities that are explicitly included in the campaign’s targeting.	dimension
campaign.targetingCriteria.exclude	campaign.targetingCriteria.exclude	Specifies the criteria used to exclude certain audiences from a campaign’s targeting.	dimension
campaign.targetingCriteria.include	campaign.targetingCriteria.include	The criteria used to include specific demographics or attributes for campaign targeting.	dimension
campaign.totalBudget.amount	campaign.totalBudget.amount	The total budget amount set for the campaign.	metric
campaign.totalBudget.currencyCode	campaign.totalBudget.currencyCode	The currency code for the total budget amount of the campaign.	dimension
campaign.type	campaign.type	The type of ad campaign, such as Text Ad, Sponsored Updates, Sponsored InMails, or Dynamic Ads.	dimension
campaign.unitCost.amount	campaign.unitCost.amount	The unit cost amount, such as cost per click or cost per impression, for the campaign.	metric
campaign.unitCost.currencyCode	campaign.unitCost.currencyCode	The currency code for the campaign’s unit cost.	dimension
campaign.urn	campaign.urn	The Uniform Resource Name (URN) that uniquely identifies the campaign.	dimension
campaign.version.versionTag	campaign.version.versionTag	A unique identifier or tag representing the version of the campaign object within the API.	metric
campaign_group.backfilled	campaign_group.backfilled	A system-set flag indicating if the campaign group was created organically or to backfill existing campaigns.	dimension
campaign_group.changeAuditStamps.created.time	campaign_group.changeAuditStamps.created.time	The timestamp indicating when the campaign group was created.	metric
campaign_group.changeAuditStamps.lastModified.time	campaign_group.changeAuditStamps.lastModified.time	The timestamp indicating when the campaign group was last modified.	metric
campaign_group.id	campaign_group.id	The unique identifier of the campaign group.	metric
campaign_group.name	campaign_group.name	The name of the campaign group.	dimension
campaign_group.runSchedule.end	campaign_group.runSchedule.end	The exclusive end date and time for when a campaign group and its associated campaigns are scheduled to stop running.	metric
campaign_group.runSchedule.start	campaign_group.runSchedule.start	The inclusive start date and time for when a campaign group and its associated campaigns are scheduled to begin running.	metric
campaign_group.servingStatuses	campaign_group.servingStatuses	The serving statuses of the campaign group.	dimension
campaign_group.status	campaign_group.status	The current operational status of the campaign group.	dimension
campaign_group.totalBudget.amount	campaign_group.totalBudget.amount	The maximum amount to spend across all associated campaigns and creatives for the duration of the campaign group.	metric
campaign_group.totalBudget.currencyCode	campaign_group.totalBudget.currencyCode	The currency code (e.g., USD, EUR) for the campaign group’s total budget amount.	dimension
campaign_id	campaign_id	The unique identifier for the advertising campaign.	dimension
campaign_name	campaign_name	The name of the advertising campaign.	dimension
campaign_objective	campaign_objective	The primary goal or objective set for the advertising campaign.	dimension
campaign_status	campaign_status	The overall status of the campaign, such as ACTIVE, PAUSED, DRAFT, ARCHIVED.	dimension
cardClicks	cardClicks	The number of clicks on individual cards within a carousel ad creative, applicable for non-demographic pivots.	metric
cardImpressions	cardImpressions	The number of impressions recorded for each individual card within a carousel ad, applicable for non-demographic pivots.	metric
changeAuditStamps.created.time	changeAuditStamps.created.time	The timestamp indicating when an entity (e.g., ad, campaign, creative) was originally created.	dimension
changeAuditStamps.created.time.date	changeAuditStamps.created.time.date	The date when the entity was created, as part of its change audit stamps.	dimension
clicks	clicks	The total number of chargeable clicks on an ad, representing interactions like landing page views or company page visits.	metric
commentLikes	commentLikes	The number of likes received on comments made on Sponsored Content.	metric
comments	comments	The number of comments received on Sponsored Content.	metric
companyPageClicks	companyPageClicks	The number of clicks that directed users to the company page associated with the ad.	dimension
conversion.account	conversion.account	The LinkedIn Ads account associated with a specific conversion event or rule. This identifies the ad account for which the conversion data is reported.	dimension
conversion.attributionType	conversion.attributionType	The method or model used to assign credit for a conversion to various touchpoints in the customer journey.	dimension
conversion.id	conversion.id	A unique identifier for the conversion event or conversion rule.	metric
conversion.name	conversion.name	The name given to the conversion event or conversion rule for identification.	dimension
conversion.type	conversion.type	The category or classification of the conversion event (e.g., Lead, Purchase).	dimension
conversion.value.amount	conversion.value.amount	The monetary value associated with a conversion event.	metric
conversion.value.currencyCode	conversion.value.currencyCode	The currency code (e.g., USD, EUR) for the monetary value of a conversion event.	dimension
conversion.viewThroughAttributionWindowSize	conversion.viewThroughAttributionWindowSize	The duration, in days, after an impression (view) during which a conversion can be attributed to that impression.	metric
conversionValueInLocalCurrency	conversionValueInLocalCurrency	The monetary value of conversions recorded in the ad account’s local currency, based on advertiser-defined rules, applicable for non-demographic pivots.	dimension
costInLocalCurrency	costInLocalCurrency	The total cost of the ad campaign in the account’s local currency, broken down by selected pivots and time granularity.	metric
costInUsd	costInUsd	The total cost of the ad campaign in USD, broken down by selected pivots and time granularity.	dimension
country	country	The country targeted by the campaign or associated with the ad’s locale.	dimension
creative.activity	creative.activity	The activity associated with the creative, often referring to a sponsored update or social share.	dimension
creative.call_to_action	creative.call_to_action	The call-to-action (CTA) text displayed on the creative (e.g., ‘Learn More’, ‘Apply Now’).	dimension
creative.call_to_action_target	creative.call_to_action_target	The target URL or destination for the creative’s call-to-action.	dimension
creative.campaign	creative.campaign	The unique identifier of the campaign to which this creative belongs.	dimension
creative.changeAuditStamps.created.time	creative.changeAuditStamps.created.time	The timestamp indicating when the ad creative was originally created.	metric
creative.changeAuditStamps.lastModified.time	creative.changeAuditStamps.lastModified.time	The timestamp indicating the last time the creative was modified.	metric
creative.company_name	creative.company_name	The name of the company associated with the creative.	dimension
creative.contentLandingPageUri	creative.contentLandingPageUri	The URI of the landing page for the content associated with the creative.	dimension
creative.created_timestamp	creative.created_timestamp	The timestamp when the creative was created.	metric
creative.description	creative.description	The descriptive text for the creative, providing details about the ad.	dimension
creative.headline	creative.headline	The headline text for the creative.	dimension
creative.id	creative.id	The unique identifier of the ad creative.	dimension
creative.inmail_account	creative.inmail_account	The InMail account associated with an InMail creative.	dimension
creative.inmail_html_body	creative.inmail_html_body	The HTML body content of a Sponsored InMail creative.	dimension
creative.inmail_legal_text	creative.inmail_legal_text	The legal text or disclaimer included in a Sponsored InMail creative.	dimension
creative.inmail_sender	creative.inmail_sender	The sender’s profile associated with a Sponsored InMail creative.	dimension
creative.is_direct_sponsored_content	creative.is_direct_sponsored_content	Indicates if the creative is a direct sponsored content, meaning it’s only shown as an ad and not as an organic post on a company page.	dimension
creative.job_ad_button_label	creative.job_ad_button_label	The text label displayed on the call-to-action button for a job ad creative.	dimension
creative.name	creative.name	The name of the creative.	dimension
creative.owner	creative.owner	The URN of the entity (e.g., organization or ad account) that owns or is associated with the ad creative.	dimension
creative.reference	creative.reference	A reference to the underlying asset or post that the creative is built upon, identified by a URN.	dimension
creative.resolved_url	creative.resolved_url	The final, resolved landing page URL for the ad creative after all redirects.	dimension
creative.review.reviewStatus	creative.review.reviewStatus	The editorial review status of the creative (e.g., approved, rejected, pending).	dimension
creative.servingStatuses	creative.servingStatuses	The current serving statuses of the creative, indicating if it’s active, paused, or pending. Can include multiple statuses.	dimension
creative.share	creative.share	The unique identifier (URN) of the LinkedIn share (post) that the ad creative is promoting.	dimension
creative.share_media_category	creative.share_media_category	The category of media being shared by the creative, such as IMAGE or VIDEO.	dimension
creative.sponsor_company	creative.sponsor_company	The company sponsoring the creative.	dimension
creative.sponsor_logo	creative.sponsor_logo	The URL of the sponsor company’s logo.	dimension
creative.spotlight_custom_background	creative.spotlight_custom_background	The custom background image used for a Dynamic Spotlight ad.	dimension
creative.spotlight_forum_name	creative.spotlight_forum_name	The forum name displayed in a Spotlight ad creative.	dimension
creative.spotlight_logo	creative.spotlight_logo	The logo used for a Spotlight ad creative.	dimension
creative.status	creative.status	The current status of the creative, such as ‘ACTIVE’, ‘PAUSED’, ‘DRAFT’.	dimension
creative.subject	creative.subject	The subject line of the creative, often used for InMail ads.	dimension
creative.text	creative.text	The main body text content of the creative.	dimension
creative.text_click_uri	creative.text_click_uri	The URI associated with a click on the text component of the creative.	dimension
creative.text_vector_image	creative.text_vector_image	The vector image used for a text ad creative.	dimension
creative.title	creative.title	The title of the creative.	dimension
creative.type	creative.type	The type of the creative, such as ‘SponsoredUpdateCreative’, ‘TextAdCreative’, ‘VideoAdCreative’.	dimension
creative.variables.clickUri	creative.variables.clickUri	The click-through URI defined within the creative’s variables.	dimension
creative.variables.data.com.linkedin.ads.SponsoredUpdateCarouselCreativeVariables.activity	creative.variables.data.com.linkedin.ads.SponsoredUpdateCarouselCreativeVariables.activity	The activity URN for a sponsored update carousel creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredUpdateCarouselCreativeVariables.directSponsoredContent	creative.variables.data.com.linkedin.ads.SponsoredUpdateCarouselCreativeVariables.directSponsoredContent	The direct sponsored content associated with a Sponsored Update Carousel creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredUpdateCarouselCreativeVariables.share	creative.variables.data.com.linkedin.ads.SponsoredUpdateCarouselCreativeVariables.share	Information related to the organic or sponsored share that forms the basis of the Sponsored Update Carousel creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.activity	creative.variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.activity	The activity URN for a sponsored update creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.directSponsoredContent	creative.variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.directSponsoredContent	The direct sponsored content associated with a Sponsored Update creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.share	creative.variables.data.com.linkedin.ads.SponsoredUpdateCreativeVariables.share	Information related to the organic or sponsored share that forms the basis of the Sponsored Update creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.directSponsoredContent	creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.directSponsoredContent	The direct sponsored content associated with a Sponsored Video creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.durationMicro	creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.durationMicro	The duration of the video creative in microseconds.	metric
creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.mediaAsset	creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.mediaAsset	The URN of the media asset (video file) used in the Sponsored Video creative.	dimension
creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.userGeneratedContentPost	creative.variables.data.com.linkedin.ads.SponsoredVideoCreativeVariables.userGeneratedContentPost	The URN of the user-generated content post associated with a sponsored video creative.	dimension
creative.variables.data.com.linkedin.ads.TextAdCreativeVariables.imageId	creative.variables.data.com.linkedin.ads.TextAdCreativeVariables.imageId	The identifier of the image used in a Text Ad creative.	dimension
creative.variables.data.com.linkedin.ads.TextAdCreativeVariables.vectorImage	creative.variables.data.com.linkedin.ads.TextAdCreativeVariables.vectorImage	The vector image URN for a Text Ad Creative.	dimension
creative.version.versionTag	creative.version.versionTag	A unique identifier or tag representing the version of the creative object within the API.	metric
creative.video_external_distribution_channel_type	creative.video_external_distribution_channel_type	The type of external distribution channel used for the video creative.	dimension
creative.video_lifecycle_state	creative.video_lifecycle_state	The lifecycle state of a video creative, indicating its processing or availability status.	dimension
creative.video_primary_landing_page_url	creative.video_primary_landing_page_url	The primary landing page URL for a video creative.	dimension
creative.video_share_commentary	creative.video_share_commentary	The commentary text accompanying a video share creative.	dimension
creative.video_share_media	creative.video_share_media	The media URN for the video being shared by the creative.	dimension
creative.video_share_media_category	creative.video_share_media_category	The category of the video media being shared by the creative.	dimension
creative.video_share_media_description	creative.video_share_media_description	The description for the video media being shared by the creative.	dimension
creative.video_share_media_landing_page	creative.video_share_media_landing_page	The landing page URL for the video media being shared by the creative.	dimension
creative.video_share_media_text	creative.video_share_media_text	The text content associated with the video media being shared by the creative.	dimension
creative.video_share_media_title	creative.video_share_media_title	The title for the video media being shared by the creative.	dimension
creative.video_target_audience	creative.video_target_audience	The intended target audience for the video creative.	dimension
creative.video_ugc_origin	creative.video_ugc_origin	The origin of the user-generated content (UGC) video.	dimension
creative.video_visibility	creative.video_visibility	The visibility setting of a video ad creative, determining who can view it (e.g., public, unlisted).	dimension
creative_id	creative_id	The unique identifier for an ad creative.	dimension
data_currency	data_currency	The currency in which monetary data is reported.	dimension
dateRange	dateRange	The inclusive date range for which the report data is requested or provided, specified in UTC.	dimension
documentCompletions	documentCompletions	The number of times a document ad was fully completed/read.	metric
documentFirstQuartileCompletions	documentFirstQuartileCompletions	The number of times a document ad was read through its first quartile (25%).	metric
documentMidpointCompletions	documentMidpointCompletions	The number of times a document ad was read through its midpoint (50%).	metric
documentThirdQuartileCompletions	documentThirdQuartileCompletions	The number of times a document ad was read through its third quartile (75%).	metric
downloadClicks	downloadClicks	The number of times users clicked to indicate an intent to download media from an ad, available for ad formats supporting media downloads.	metric
endDate	endDate	The end date of the reporting period or campaign.	dimension
externalWebsiteConversions	externalWebsiteConversions	The total number of desired actions taken by users on an external website after interacting with or viewing an ad.	dimension
externalWebsitePostClickConversions	externalWebsitePostClickConversions	The total number of desired actions taken by users on an external website specifically after clicking on an ad.	dimension
externalWebsitePostViewConversions	externalWebsitePostViewConversions	The total number of desired actions taken by users on an external website specifically after viewing an ad.	dimension
follows	follows	The number of new followers gained, applicable to Sponsored Content and Follower ads.	metric
format_size	format_size	The size or format specifications of the creative, such as image dimensions.	dimension
format_type	format_type	The category or type of ad creative format, such as video, image, or text.	dimension
fullScreenPlays	fullScreenPlays	The number of times members engaged with a video ad by entering full screen mode.	dimension
headlineClicks	headlineClicks	The number of clicks on the headline of conversation ads.	metric
headlineImpressions	headlineImpressions	The number of impressions recorded for an ad’s headline.	metric
id	id	A unique identifier for the entity, such as an ad account, campaign, or creative.	dimension
impression_device_type.value	impression_device_type.value	The type of device on which an ad impression occurred, such as desktop or mobile. This is a pivot for grouping ad analytics data.	dimension
impressions	impressions	The number of times an ad, particularly Sponsored Content, was displayed to users, or the number of sends for Sponsored Messaging.	metric
jobApplications	jobApplications	The number of times users applied for a job advertised through a LinkedIn Ads campaign.	metric
jobApplyClicks	jobApplyClicks	The number of times a member clicked the ‘apply’ button on a LinkedIn jobs page after engaging with an ad that leads to a LinkedIn job landing page.	metric
landingPageClicks	landingPageClicks	The number of clicks that directed users to the ad creative’s designated landing page.	dimension
language	language	The language targeted by the campaign or associated with the ad’s locale.	dimension
last_refresh_date	last_refresh_date	The timestamp indicating when the ad account data was last modified or refreshed in the LinkedIn Ads API.	dimension
leadGenerationMailContactInfoShares	leadGenerationMailContactInfoShares	The number of times contact information was shared via Lead Gen Forms in Sponsored Messaging campaigns.	dimension
leadGenerationMailInterestedClicks	leadGenerationMailInterestedClicks	The number of clicks by recipients of Sponsored Messaging ads indicating interest in a lead generation offer.	dimension
likes	likes	The number of ‘likes’ received on Sponsored Content.	metric
member_company.localizedName	member_company.localizedName	The localized name of the company a member is associated with, used for demographic reporting.	dimension
member_company_size.value	member_company_size.value	The size category of the company a member works for, used for demographic reporting. This is a pivot for grouping ad analytics data.	dimension
member_country.name	member_country.name	The name of the country associated with the LinkedIn member who engaged with the ad.	dimension
member_county.name	member_county.name	The name of the county associated with the member’s location, used for demographic reporting.	dimension
member_industry.$URN	member_industry.$URN	The Uniform Resource Name (URN) for a member’s industry, used to uniquely identify the industry for demographic reporting. This is a pivot for grouping ad analytics data.	dimension
member_industry.id	member_industry.id	The unique identifier for a member’s industry.	metric
member_industry.name.localized.en_US	member_industry.name.localized.en_US	The English (US) localized name of the member’s industry.	dimension
member_job_function.$URN	member_job_function.$URN	The Uniform Resource Name (URN) for a member’s job function, used to uniquely identify the job function for demographic reporting. This is a pivot for grouping ad analytics data.	dimension
member_job_function.id	member_job_function.id	The unique identifier for a member’s job function, used for demographic reporting.	metric
member_job_function.name.localized.en_US	member_job_function.name.localized.en_US	The English (US) localized name of the member’s job function.	dimension
member_region.name	member_region.name	The name of the region associated with the LinkedIn member who engaged with the ad.	dimension
name	name	The name or label of the entity, such as an ad account, campaign, or conversion.	dimension
oneClickLeadFormOpens	oneClickLeadFormOpens	The number of times users opened a lead form for a One Click Lead Gen campaign.	dimension
oneClickLeads	oneClickLeads	The number of leads generated through One Click Lead Gen campaigns.	dimension
opens	opens	The number of times Sponsored Messaging ads were opened by recipients.	metric
otherEngagements	otherEngagements	The count of user interactions with an ad unit that do not fall into other specific engagement categories.	dimension
pivot	pivot	A dimension used to group and break down performance metrics in ad analytics reports, such as ACCOUNT, CAMPAIGN, or CREATIVE.	dimension
pivotValue	pivotValue	A specific value for a selected pivot in an analytics report.	dimension
pivotValues	pivotValues	A collection of specific values for the selected pivot(s) in an analytics report.	dimension
pivotValues.{NUM}	pivotValues.{NUM}	The specific values for the chosen pivot(s) in an analytics report.	dimension
placement_name.value	placement_name.value	The name of the placement where the ad is displayed (e.g., LinkedIn Feed, Audience Network).	dimension
postClickJobApplications	postClickJobApplications	The number of times a member completed a job application after clicking on an ad.	metric
postClickJobApplyClicks	postClickJobApplyClicks	The number of times a member clicked the job’s apply button on a LinkedIn jobs page after clicking an ad with a LinkedIn job landing page.	metric
postClickRegistrations	postClickRegistrations	The number of times a member registered for an event or seminar after clicking on an ad leading to a LinkedIn landing page.	metric
postViewJobApplications	postViewJobApplications	The number of job applications submitted after viewing an ad, without clicking.	metric
postViewJobApplyClicks	postViewJobApplyClicks	The number of times a member clicked the job’s apply button on a LinkedIn jobs page after viewing an ad with a LinkedIn job landing page.	metric
postViewRegistrations	postViewRegistrations	The number of registrations completed after viewing an ad, without clicking.	metric
quarters	quarters	The fiscal quarter(s) within a reporting period for ad performance data.	dimension
reactions	reactions	The number of positive reactions (e.g., like, insightful, curious) on Sponsored Content.	metric
registrations	registrations	The number of times users completed a registration action after engaging with an ad.	metric
sends	sends	The number of times Sponsored Messaging ads were sent to recipients.	metric
shares	shares	The number of times Sponsored Content was shared by users.	metric
startDate	startDate	The start date of the reporting period or campaign.	dimension
status	status	The current operational state of the associated LinkedIn Ads entity, such as an ad campaign or creative.	dimension
subscriptionClicks	subscriptionClicks	The number of clicks on a subscription-related call to action in an ad.	metric
talentLeads	talentLeads	The number of leads generated specifically for talent-related objectives.	metric
targeting	targeting	The specific criteria used to define the audience for an ad campaign, such as demographics, company information, skills, or interests. This information helps understand which audience segments an ad was designed to reach.	dimension
targeting_type	targeting_type	The method or category of audience targeting applied.	dimension
textUrlClicks	textUrlClicks	The number of clicks on text-based URLs or links embedded within the body of a Sponsored Messaging ad.	dimension
totalEngagements	totalEngagements	The total number of all user interactions with the ad unit, combining various engagement types.	metric
type	type	The classification or category of an entity, such as an ad account type, campaign type, or creative type.	dimension
url	url	The URL associated with an ad creative or landing page, used for tracking where users are directed.	dimension
urn	urn	The Uniform Resource Name (URN) that uniquely identifies an entity (e.g., account, campaign, creative).	dimension
validWorkEmailLeads	validWorkEmailLeads	The number of leads generated that include a valid work email address, often tracked via Lead Gen Forms or conversion tracking.	metric
videoCompletions	videoCompletions	The number of times a video ad was played 97-100% of its duration, including watches that skipped to this point.	dimension
videoFirstQuartileCompletions	videoFirstQuartileCompletions	The number of times a video ad was played through the first quartile (25%) of its duration, including watches that skipped to this point.	dimension
videoMidpointCompletions	videoMidpointCompletions	The number of times a video ad was played through its midpoint (50%) duration, including watches that skipped to this point.	dimension
videoStarts	videoStarts	The number of times a video ad began playing by users.	dimension
videoThirdQuartileCompletions	videoThirdQuartileCompletions	The number of times a video ad was played through the third quartile (75%) of its duration, including watches that skipped to this point.	dimension
videoViews	videoViews	A video ad playing for at least 2 continuous seconds with 50% in-view, or a click on the Call To Action, whichever comes first.	metric
viralCardClicks	viralCardClicks	The number of clicks on individual cards within a carousel ad that resulted from viral impressions, applicable for non-demographic pivots.	metric
viralCardImpressions	viralCardImpressions	The number of organic impressions for each card within a carousel ad.	metric
viralClicks	viralClicks	The number of clicks that originated from viral impressions on Sponsored Content.	dimension
viralCommentLikes	viralCommentLikes	The count of likes on comments that originated from viral impressions of a Sponsored Content ad.	metric
viralComments	viralComments	The number of organic comments received on an ad or sponsored content.	dimension
viralCompanyPageClicks	viralCompanyPageClicks	The number of clicks to view the company page resulting from viral impressions on Sponsored Content.	dimension
viralDocumentCompletions	viralDocumentCompletions	The number of times users completed viewing an entire document ad, indicating full engagement with the content.	metric
viralDocumentFirstQuartileCompletions	viralDocumentFirstQuartileCompletions	The number of times users completed viewing the first 25% of a document ad.	metric
viralDocumentMidpointCompletions	viralDocumentMidpointCompletions	The number of times users completed viewing 50% (midpoint) of a document ad.	metric
viralDocumentThirdQuartileCompletions	viralDocumentThirdQuartileCompletions	The number of times users completed viewing 75% (third quartile) of a document ad.	metric
viralDownloadClicks	viralDownloadClicks	The number of times users clicked to download media from a viral ad, available for ads supporting media downloads.	metric
viralExternalWebsiteConversions	viralExternalWebsiteConversions	The number of organic conversions that occurred on an external website after users engaged with an ad.	dimension
viralExternalWebsitePostClickConversions	viralExternalWebsitePostClickConversions	The number of post-click conversions on an external website attributed to viral clicks on an ad.	dimension
viralExternalWebsitePostViewConversions	viralExternalWebsitePostViewConversions	The number of organic conversions on an external website attributed to a view of an ad, rather than a direct click.	dimension
viralFollows	viralFollows	The number of organic follows gained as a result of ad engagement.	dimension
viralFullScreenPlays	viralFullScreenPlays	The number of times a video ad creative was played in full-screen mode by users, indicating engagement beyond initial view.	dimension
viralImpressions	viralImpressions	The number of organic (non-paid) impressions an ad or sponsored content has received.	dimension
viralJobApplications	viralJobApplications	The number of job applications driven by viral or organic reach attributed to an ad campaign.	metric
viralJobApplyClicks	viralJobApplyClicks	The number of times a member clicked the job’s apply button on a LinkedIn jobs page after viewing or clicking on a viral ad leading to a LinkedIn job landing page.	metric
viralLandingPageClicks	viralLandingPageClicks	The number of clicks on viral impressions that directed users to the ad creative’s landing page on Sponsored Content.	dimension
viralLikes	viralLikes	The number of organic likes received on an ad or sponsored content.	dimension
viralOneClickLeadFormOpens	viralOneClickLeadFormOpens	The number of times users opened a lead form for a Lead Gen campaign originating from viral impressions.	dimension
viralOneClickLeads	viralOneClickLeads	The number of leads generated through One Click Lead Gen campaigns from viral impressions.	dimension
viralOtherEngagements	viralOtherEngagements	The number of other organic engagement actions (not clicks, likes, shares, or comments) on an ad.	dimension
viralPostClickJobApplications	viralPostClickJobApplications	The number of times a member completed a job application after clicking on a viral ad.	metric
viralPostClickJobApplyClicks	viralPostClickJobApplyClicks	The number of times a member clicked the job’s apply button on a LinkedIn jobs page after clicking on a viral ad that had a LinkedIn job landing page.	metric
viralPostClickRegistrations	viralPostClickRegistrations	The number of times a member registered for an event or seminar after clicking on a viral ad that led to a LinkedIn landing page.	metric
viralPostViewJobApplications	viralPostViewJobApplications	The number of job applications resulting from users who viewed an ad post and subsequently applied for a job, including viral reach.	metric
viralPostViewJobApplyClicks	viralPostViewJobApplyClicks	The number of times a member clicked the job’s apply button on a LinkedIn jobs page after viewing a viral ad that had a LinkedIn job landing page.	metric
viralPostViewRegistrations	viralPostViewRegistrations	The number of registrations resulting from users who viewed an ad post and subsequently registered, including viral reach.	metric
viralReactions	viralReactions	The total number of organic reactions (likes, comments, shares, etc.) on an ad or sponsored content.	metric
viralRegistrations	viralRegistrations	The number of registrations driven by viral or organic reach attributed to an ad campaign.	metric
viralShares	viralShares	The number of organic shares of an ad or sponsored content.	dimension
viralSubscriptionClicks	viralSubscriptionClicks	The number of clicks on ads that led to a subscription (e.g., newsletter, premium content), including viral reach.	metric
viralTotalEngagements	viralTotalEngagements	The total number of organic engagement actions (likes, comments, shares, etc.) on an ad.	dimension
viralVideoCompletions	viralVideoCompletions	The number of organic video ads that played to 97-100% completion.	dimension
viralVideoFirstQuartileCompletions	viralVideoFirstQuartileCompletions	The number of organic video ads that played through the first 25% duration.	dimension
viralVideoMidpointCompletions	viralVideoMidpointCompletions	The number of organic video ads that played through the 50% duration (midpoint).	dimension
viralVideoStarts	viralVideoStarts	The number of organic video ad plays that were initiated.	dimension
viralVideoThirdQuartileCompletions	viralVideoThirdQuartileCompletions	The number of organic video ads that played through the 75% duration.	dimension
viralVideoViews	viralVideoViews	The number of organic (non-paid) views a video ad has received.	dimension