Simpli.fi: Most-used fields#
The table below gives information about most-used fields that you can import from Simpli.fi. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
Ad Ad File Type |
Ad Ad File Type |
dimension |
Ad Ad ID |
Ad Ad ID |
metric |
Ad Ad Name |
Ad Ad Name |
dimension |
Ad Ad Size |
Ad Ad Size |
dimension |
Ad Group Name |
Ad Group Name |
dimension |
Campaign Advertiser Name |
Campaign Advertiser Name |
dimension |
Campaign Campaign ID |
Campaign Campaign ID |
metric |
Campaign Campaign Name |
Campaign Campaign Name |
dimension |
Campaign Campaign Type |
Campaign Campaign Type |
dimension |
Campaign End Date |
Campaign End Date |
dimension |
Campaign Media Type |
Campaign Media Type |
dimension |
Campaign Start Date |
Campaign Start Date |
dimension |
Companies Client ID |
Companies Client ID |
metric |
Companies Client Name |
Companies Client Name |
dimension |
Companies Company ID |
Companies Company ID |
metric |
Companies Company Name |
Companies Company Name |
dimension |
Companies Platform ID |
Companies Platform ID |
metric |
Companies Platform Name |
Companies Platform Name |
dimension |
Conversion Rate Campaign Conversion Rate |
Conversion Rate Campaign Conversion Rate |
metric |
Conversion Rate Natural Conversion Rate |
Conversion Rate Natural Conversion Rate |
metric |
Conversion Segment Conversion Segment Name |
Conversion Segment Conversion Segment Name |
dimension |
Conversions CPA |
Conversions CPA |
dimension |
Conversions Clickthrough Leads |
Conversions Clickthrough Leads |
dimension |
Conversions Clickthrough Other |
Conversions Clickthrough Other |
dimension |
Conversions Clickthrough Sales |
Conversions Clickthrough Sales |
dimension |
Conversions Clickthrough Signups |
Conversions Clickthrough Signups |
dimension |
Conversions Clickthrough Total |
Conversions Clickthrough Total |
metric |
Conversions Clickthrough Visits |
Conversions Clickthrough Visits |
metric |
Conversions Total Leads |
Conversions Total Leads |
dimension |
Conversions Total Other |
Conversions Total Other |
dimension |
Conversions Total Sales |
Conversions Total Sales |
dimension |
Conversions Total Signups |
Conversions Total Signups |
dimension |
Conversions Total Visits |
Conversions Total Visits |
dimension |
Conversions Viewthrough Leads |
Conversions Viewthrough Leads |
dimension |
Conversions Viewthrough Other |
Conversions Viewthrough Other |
dimension |
Conversions Viewthrough Sales |
Conversions Viewthrough Sales |
dimension |
Conversions Viewthrough Signups |
Conversions Viewthrough Signups |
dimension |
Conversions Viewthrough Total |
Conversions Viewthrough Total |
metric |
Conversions Viewthrough Visits |
Conversions Viewthrough Visits |
metric |
Conversions Weighted Actions |
Conversions Weighted Actions |
metric |
Day Counts By User Campaign Days to Convert |
Day Counts By User Campaign Days to Convert |
metric |
Day Counts By User Natural Days to Convert |
Day Counts By User Natural Days to Convert |
metric |
Domain Domain Name |
Domain Domain Name |
dimension |
End Date |
End Date |
dimension |
Geography Conversion Geo Fence ID |
Geography Conversion Geo Fence ID |
metric |
Geography Conversion Geo Fence Name |
Geography Conversion Geo Fence Name |
dimension |
Geography Country |
Geography Country |
dimension |
Geography Geo Fence Name |
Geography Geo Fence Name |
dimension |
Geography Postal Code |
Geography Postal Code |
dimension |
Keyword Keyword Name |
Keyword Keyword Name |
dimension |
Lift Conversion Lift |
Lift Conversion Lift |
metric |
Lift New Conversion Lift |
Lift New Conversion Lift |
metric |
Margins by CPM Behavioral CPM |
Margins by CPM Behavioral CPM |
metric |
Margins by CPM Contextual CPM |
Margins by CPM Contextual CPM |
metric |
Margins by CPM Demographic CPM |
Margins by CPM Demographic CPM |
metric |
Margins by CPM Geographic CPM |
Margins by CPM Geographic CPM |
metric |
Margins by CPM Media CPM |
Margins by CPM Media CPM |
metric |
Margins by CPM Platform CPM |
Margins by CPM Platform CPM |
metric |
Margins by CPM Search CPM |
Margins by CPM Search CPM |
metric |
Margins by CPM Segment CPM |
Margins by CPM Segment CPM |
metric |
Performance CTR |
Performance CTR |
metric |
Performance Clicks |
Performance Clicks |
metric |
Performance Impressions |
Performance Impressions |
metric |
Performance Total Spend |
Performance Total Spend |
metric |
Performance eCPC |
Performance eCPC |
metric |
Performance eCPM |
Performance eCPM |
metric |
Plat Plat City |
Plat Plat City |
dimension |
Plat Plat State |
Plat Plat State |
dimension |
Plat Plat Zip Code |
Plat Plat Zip Code |
dimension |
Plat Plat Zip Short |
Plat Plat Zip Short |
metric |
Platform |
Platform |
dimension |
Start Date |
Start Date |
dimension |
Time Event Date |
Time Event Date |
dimension |
Time Event Hour |
Time Event Hour |
metric |
User Counts Campaign Converters |
User Counts Campaign Converters |
metric |
User Counts Campaign Users |
User Counts Campaign Users |
metric |
User Counts Natural Converters |
User Counts Natural Converters |
metric |
User Counts Natural Target Fence Users |
User Counts Natural Target Fence Users |
metric |
User Counts New Campaign Converters |
User Counts New Campaign Converters |
metric |
User Counts New Natural Converters |
User Counts New Natural Converters |
metric |
Video Events Complete |
Video Events Complete |
dimension |
Video Events Complete Rate |
Video Events Complete Rate |
dimension |
Video Events First Quartile |
Video Events First Quartile |
dimension |
Video Events Fullscreen |
Video Events Fullscreen |
dimension |
Video Events In Banner |
Video Events In Banner |
dimension |
Video Events In Stream Mid Roll |
Video Events In Stream Mid Roll |
dimension |
Video Events In Stream Post Roll |
Video Events In Stream Post Roll |
dimension |
Video Events In Stream Pre Roll |
Video Events In Stream Pre Roll |
dimension |
Video Events Interstitial |
Video Events Interstitial |
dimension |
Video Events Midpoint |
Video Events Midpoint |
dimension |
Video Events Mute |
Video Events Mute |
dimension |
Video Events Mute Rate |
Video Events Mute Rate |
dimension |
Video Events Pause |
Video Events Pause |
dimension |
Video Events Pause Rate |
Video Events Pause Rate |
dimension |
Video Events Resume |
Video Events Resume |
dimension |
Video Events Start |
Video Events Start |
dimension |
Video Events Third Quartile |
Video Events Third Quartile |
dimension |
Video Events Unknown Type |
Video Events Unknown Type |
dimension |
Video Events Unmute |
Video Events Unmute |
dimension |
ad_id |
ad_id |
dimension |
campaign_id |
campaign_id |
dimension |
campaign_name |
campaign_name |
dimension |
clicks |
clicks |
dimension |
cpa |
cpa |
dimension |
cpc |
cpc |
dimension |
cpm |
cpm |
dimension |
ctr |
ctr |
metric |
impressions |
impressions |
dimension |
name |
name |
dimension |
stat_date |
stat_date |
dimension |
total_spend |
total_spend |
metric |
vcr |
vcr |
metric |
weighted_actions |
weighted_actions |
metric |