Simpli.fi: Most-used fields

The table below gives information about most-used fields that you can import from Simpli.fi. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Ad Ad ID	Ad Ad ID	Unique identifier for an individual advertisement.	dimension
Ad Ad Name	Ad Ad Name	The name of the specific advertisement.	dimension
Campaign Campaign ID	Campaign Campaign ID	Unique identifier for an advertising campaign.	dimension
Campaign Campaign Name	Campaign Campaign Name	The name of the advertising campaign.	dimension
Campaign Daily Estimated Budget	Campaign Daily Estimated Budget	This field indicates the daily budget allocated for an advertising campaign.	metric
Campaign Total Budget	Campaign Total Budget	This field represents the total budget or budget cap allocated for an advertising campaign.	metric
Companies Client ID	Companies Client ID	A unique identifier for the client associated with the advertising campaign.	dimension
Companies Client Name	Companies Client Name	The name of the client associated with the advertising campaign.	dimension
Companies Company ID	Companies Company ID	A unique identifier for the company managing or owning the advertising campaigns.	dimension
Companies Company Name	Companies Company Name	The name of the company managing or owning the advertising campaigns.	dimension
Companies Platform ID	Companies Platform ID	A unique identifier assigned by the Simpli.fi platform to a specific company or organization.	dimension
Companies Platform Name	Companies Platform Name	The human-readable name of the company or organization within the Simpli.fi platform.	dimension
End Date	End Date	The end date for the reporting period or campaign.	dimension
Geography Country	Geography Country	This field represents the country targeted by an advertising campaign, leveraging Simpli.fi’s localized advertising capabilities.	dimension
Geography Postal Code	Geography Postal Code	This field represents the postal code targeted by an advertising campaign, as Simpli.fi’s platform allows for localized targeting down to specific zip codes.	dimension
Performance CTR	Performance CTR	The click-through rate, calculated as clicks divided by impressions, indicating ad effectiveness.	metric
Performance Clicks	Performance Clicks	The total number of clicks received by the advertisement or campaign.	metric
Performance Impressions	Performance Impressions	The total number of times an advertisement was displayed.	metric
Performance Total Spend	Performance Total Spend	The total monetary amount spent on advertising campaigns.	metric
Start Date	Start Date	The start date for the reporting period or campaign.	dimension
Time Event Date	Time Event Date	The specific date on which an event or statistic was recorded.	dimension
ad_id	ad_id	Unique identifier for an individual advertisement.	dimension
campaign_id	campaign_id	Unique identifier for an advertising campaign.	dimension
campaign_name	campaign_name		dimension
clicks	clicks	The total number of clicks received by the advertisement or campaign.	metric
cpa	cpa	The Cost Per Acquisition (CPA), representing the cost incurred for each conversion.	metric
cpc	cpc	The Cost Per Click (CPC), representing the cost incurred for each click on an advertisement.	metric
cpm	cpm	The Cost Per Mille (CPM), or cost per thousand impressions, representing the cost for one thousand ad impressions.	metric
ctr	ctr	The click-through rate, calculated as clicks divided by impressions.	dimension
impressions	impressions	The total number of times an advertisement was displayed.	metric
name	name	The name associated with the data entry, which can be a campaign name or an ad name depending on the report granularity.	dimension
stat_date	stat_date	The date for which the statistics are reported.	dimension
total_spend	total_spend	The overall monetary amount expended on advertising campaigns.	metric
vcr	vcr	The Video Completion Rate (VCR), which is the percentage of video ads played to completion.	metric
weighted_actions	weighted_actions	The sum of conversions, where different conversion types are assigned specific weight values.	metric