Simpli.fi: Most-used fields#
The table below gives information about most-used fields that you can import from Simpli.fi. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Ad Ad ID Dimension
A unique identifier for a specific ad within a campaign. Used to retrieve detailed statistics and performance metrics related to that individual advertisement.
Ad Ad Name Dimension
The user-defined name or title of an individual ad, used for identification and reporting within advertising campaigns.
Campaign Campaign ID Dimension
Unique identifier for an advertising campaign.
Campaign Campaign Name Dimension
The name of the advertising campaign.
Campaign Daily Estimated Budget Metric
This field indicates the daily budget allocated for an advertising campaign.
Campaign Total Budget Metric
This field represents the total budget or budget cap allocated for an advertising campaign.
Companies Client ID Dimension
A unique identifier for the client associated with the advertising campaign.
Companies Client Name Dimension
The name of the client associated with the advertising campaign.
Companies Company ID Dimension
A unique identifier for the company managing or owning the advertising campaigns.
Companies Company Name Dimension
The name of the company managing or owning the advertising campaigns.
Companies Platform ID Metric
A unique identifier assigned by the Simpli.fi platform to a specific company or organization.
Companies Platform Name Dimension
The human-readable name of the company or organization within the Simpli.fi platform.
End Date Dimension
The end date for the reporting period or campaign.
Geography Country Dimension
The country targeted by the advertising campaign, indicating the geographical region where the ad is displayed.
Geography Geo Fence Name Dimension
A unique identifier or name assigned to a specific geographical area, or "geo-fence," used for highly localized and targeted advertising campaigns within the Simpli.fi platform. This allows for the identification and reporting of performance for individual geofenced locations.
Geography Postal Code Dimension
The postal code targeted by the advertising campaign, allowing for highly granular geographical targeting of ads down to specific zip codes.
Performance CTR Metric
The click-through rate, calculated as clicks divided by impressions, indicating ad effectiveness.
Performance Clicks Metric
The total number of clicks received by the advertisement or campaign.
Performance Impressions Metric
The total number of times an advertisement was displayed.
Performance Total Spend Metric
The total monetary amount spent on advertising campaigns.
Start Date Dimension
The start date for the reporting period or campaign.
Time Event Date Dimension
The specific date on which an event or statistic was recorded.
ad_id Dimension
Unique identifier for an individual advertisement.
campaign_id Dimension
Unique identifier for an advertising campaign.
campaign_name Dimension
The name assigned to a specific advertising campaign within the Simpli.fi platform, used for identification and reporting in campaign statistics.
clicks Metric
The total number of clicks received by the advertisement or campaign.
cpa Metric
The Cost Per Acquisition (CPA), representing the cost incurred for each conversion.
cpc Metric
The Cost Per Click (CPC), representing the cost incurred for each click on an advertisement.
cpm Metric
The Cost Per Mille (CPM), or cost per thousand impressions, representing the cost for one thousand ad impressions.
ctr Dimension
The click-through rate, calculated as clicks divided by impressions.
impressions Metric
The total number of times an advertisement was displayed.
name Dimension
The name associated with the data entry, which can be a campaign name or an ad name depending on the report granularity.
stat_date Dimension
The date for which the statistics are reported.
total_spend Metric
The overall monetary amount expended on advertising campaigns.
vcr Metric
The Video Completion Rate (VCR), which is the percentage of video ads played to completion.
weighted_actions Metric
The sum of conversions, where different conversion types are assigned specific weight values.