Google Campaign Manager 360: Setup guide#
This guide explains how to collect data from Google Campaign Manager 360.
Introduction#
For a list of the fields that you can collect from Google Campaign Manager 360, see Google Campaign Manager 360.
Limitations#
Collecting data from Google Campaign Manager 360 comes with the following limitations:
You can only collect data on the fields and reports made available to you within the Google Campaign Manager 360 user interface. For more information on user permissions in Google Campaign Manager 360, see the Google documentation.
In some cases, browser settings or application settings may prevent Google Search Ads 360 from directly measuring conversions, and imported goals and transactions. Conversion metrics are scaled when there is enough data to meet accuracy thresholds. When scaling is applied to account for data that cannot be measured due to factors such as browser settings, this may result in fractions, which are then rounded. This rounding may result in discrepancies within data. For more information about discrepancies, see the Google documentation.
Prerequisites#
Before you start collecting data from Google Campaign Manager 360, perform all of the following actions:
Ensure that you have a user profile with access to a Google Campaign Manager 360 account that is enabled for API access.
Ensure that you have the user profile permissions needed to fetch data using the Google Campaign Manager 360 API.
To fetch data on profiles and advertisers, you need the following permissions:
Read and write access to Google Campaign Manager 360 trafficking
Read and write access to Google Campaign Manager 360 reporting
Read and write access to Google Campaign Manager 360 offline conversions
Creating a datastream to collect data from Google Campaign Manager 360#
The basics of creating a datastream to collect data from any data source are explained in our guide to Collecting data in Adverity. This guide contains information about the specific steps to create a datastream to fetch data from Google Campaign Manager 360.
Configuration: Choose the data you want to collect from Google Campaign Manager 360#
To choose what data to collect and customize the Google Campaign Manager 360 datastream configuration, follow these steps:
(Optional) Rename your datastream.
In Profiles, select the profiles for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.
In Report type, select the type of data to collect from Google Campaign Manager 360. The selected report type determines the additional fields to populate. For more information, see Advanced Google Campaign Manager 360 tips. In this example, select Standard.
In Dimensions and Metrics, change the list of fields that you want to see in your data extract.
In Advertiser filter, select the DCM advertisers for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.
Note
For information on configuring other Google Campaign Manager 360 fields, see Advanced Google Campaign Manager 360 tips.
What’s next?#
Apply Data Mapping to your collected data to harmonize data collected from different sources in Adverity.
Transform your data to meet your needs by creating and applying transformations to your datastream.
Load your data into Explore & Present to visualize your data in Adverity.
Load your data into an external destination of your choice.