Google Campaign Manager 360: Setup guide

Google Campaign Manager 360: Setup guide#

This guide explains how to collect data from Google Campaign Manager 360.

Introduction#

For a list of the fields that you can collect from Google Campaign Manager 360, see Google Campaign Manager 360.

Limitations#

Collecting data from Google Campaign Manager 360 comes with the following limitations:

  • You can only collect data on the fields and reports made available to you within the Google Campaign Manager 360 user interface. For more information on user permissions in Google Campaign Manager 360, see the Google documentation.

  • In some cases, browser settings or application settings may prevent Google Search Ads 360 from directly measuring conversions, and imported goals and transactions. Conversion metrics are scaled when there is enough data to meet accuracy thresholds. When scaling is applied to account for data that cannot be measured due to factors such as browser settings, this may result in fractions, which are then rounded. This rounding may result in discrepancies within data. For more information about discrepancies, see the Google documentation.

Prerequisites#

Before you start collecting data from Google Campaign Manager 360, perform all of the following actions:

  1. Ensure that you have a user profile with access to a Google Campaign Manager 360 account that is enabled for API access.

  2. Ensure that you have the user profile permissions needed to fetch data using the Google Campaign Manager 360 API.

    To fetch data on profiles and advertisers, you need the following permissions:

    • Read and write access to Google Campaign Manager 360 trafficking

    • Read and write access to Google Campaign Manager 360 reporting

    • Read and write access to Google Campaign Manager 360 offline conversions

Creating a datastream to collect data from Google Campaign Manager 360#

The basics of creating a datastream to collect data from any data source are explained in our guide to Collecting data in Adverity. This guide contains information about the specific steps to create a datastream to fetch data from Google Campaign Manager 360.

Authorization: Allow Adverity to access Google Campaign Manager 360#

  1. If you choose Access using your credentials or Access using someone else’s credentials, in Set up or edit Advertisers, you or the person granting access must choose one of the following options:

    • Choose Grant access to all items, including those created in the future to give Adverity Advertisers to access all existing items and all items created in the future.

    • Choose Select specific items to which you want to grant access to only give Adverity Advertisers to access the selected items. Adverity will not automatically have access to items created in the future. You will need to grant Adverity access to any items created in the future.

    Warning

    If you use your credentials to grant Adverity access to Google Campaign Manager 360, all the items available to you using your credentials will be visible in the Authorizations page to all Adverity users with permission to edit this authorization.

    If someone else uses their credentials to grant Adverity access to Google Campaign Manager 360, the same applies to the items available using their credentials.

    This is important to consider if you do not want all Adverity users with permission to edit the authorization to be able to see the details of the authorization items. For more information about user permissions, see Managing user permissions.

Configuration: Choose the data you want to collect from Google Campaign Manager 360#

To choose what data to collect and customize the Google Campaign Manager 360 datastream configuration, follow these steps:

  1. (Optional) Rename your datastream.

  2. In Profiles, select the profiles for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.

  3. In Report type, select the type of data to collect from Google Campaign Manager 360. The selected report type determines the additional fields to populate.

  4. In Dimensions and Metrics, change the list of fields that you want to see in your data extract.

  5. In Advertiser filter, select the DCM advertisers for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.

Note

For information on configuring other Google Campaign Manager 360 fields, see Advanced Google Campaign Manager 360 tips.

What’s next?#

Advanced Google Campaign Manager 360 tips#

Configuring data collection from Google Campaign Manager 360#

In the Settings tab of your Google Campaign Manager 360 datastream overview, you can configure a number of additional settings:

Depending on what you select in Report type, different fields are available.

Dimension Filters

Enter a valid JSON expression to collect data for specific dimensions. For more information on the Dimensions Filter, see Configuring the dimension filter with a JSON expression.

Filter expired campaigns

Select this checkbox to collect data only for active campaigns.

Report Specific section

Depending on the selected Report type, the Report Specific section contains a set of optional fields to configure. The STANDARD report type does not contain the report specific section.

CUSTOM

In Reports, select the custom reports created in Google Campaign Manager 360 for which you want to collect data. For more information, see the Google Documentation.

FLOODLIGHT

In Floodlight config IDs, select the floodlight IDs for which to collect data.

Use the checkboxes to specify data to include in the data extract.

METADATA

In Level, select the level at which you want to collect data.

In Fields, change the list of fields that you want to see in the data extract.

PATH_TO_CONVERSION

In Floodlight config IDs, select the floodlight IDs for which to collect, or select the checkbox to collect data for all floodlight IDs.

Configure the available conversion metric fields.

In Activity filters, enter activity filters to collect data for specific floodlights activities.

REACH

In Reach by Frequency Breakdown, select the frequency breakdown for which to collect data.

Advertisers

Select the GCM Advertisers with floodlight activities from which to collect data. This field is populated with the GCM Advertisers associated with your Google Campaign Manager 360 account that also have at least one floodlight activity. A floodlight activity is a specific conversion you want to track, such as the completion of a purchase or a visit to a page on your site.

Activity metrics

Select the floodlight activity metrics for which to collect data.

Sweep activity metrics

Select this checkbox to remove activity metrics with zero values from the data extract.

This feature can only be used when collecting data for profiles that use the “en” locale.

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