360.cn: Most-used fields#
The table below gives information about most-used fields that you can import from 360.cn. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
adgroup_addTime |
adgroup_addTime |
The creation timestamp of the promotion group. |
dimension |
adgroup_exactNegativeWords |
adgroup_exactNegativeWords |
Keywords set for exact match negative targeting within the promotion group. |
dimension |
adgroup_id |
adgroup_id |
The unique identifier for the promotion group (ad group). |
dimension |
adgroup_name |
adgroup_name |
The name of the promotion group (ad group). |
dimension |
adgroup_negativeWords |
adgroup_negativeWords |
Keywords set for phrase match negative targeting within the promotion group. |
dimension |
adgroup_price |
adgroup_price |
The default bid set for the promotion group. |
metric |
adgroup_status |
adgroup_status |
The current status of the promotion group, such as enabled or paused. |
dimension |
adgroup_updateTime |
adgroup_updateTime |
The last update timestamp of the promotion group. |
dimension |
campaign_device |
campaign_device |
Indicates the planned devices for campaign launch. ‘0’ for desktop and mobile, ‘1’ for mobile only. |
metric |
campaign_id |
campaign_id |
The unique identifier for the promotion plan (campaign). |
dimension |
campaign_name |
campaign_name |
The name of the promotion plan (campaign). |
dimension |
campaign_status |
campaign_status |
The current status of the promotion plan, such as enabled or paused. |
dimension |
clicks |
clicks |
The total number of clicks received for the day. |
metric |
date |
date |
The specific date for which the data is displayed. |
dimension |
keyword_id |
keyword_id |
The unique identifier for the keyword. |
dimension |
keyword_word |
keyword_word |
The text value of the keyword. |
dimension |
totalCost |
totalCost |
The total expenditure incurred for the day. |
metric |
type |
type |
Corresponds to the delivery terminal selected. Can be empty for all devices, or specify ‘mobile’ or ‘computer’. |
dimension |
views |
views |
The total number of impressions received for the day. |
metric |