360.cn: Most-used fields

The table below gives information about most-used fields that you can import from 360.cn. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_agency	account_agency	Name of the agency associated with the account.	dimension
account_balance	account_balance	The current balance of the search promotion account.	metric
account_budget	account_budget	The allocated budget for search campaigns within the account.	metric
account_category	account_category	A description of the account type.	dimension
account_companyName	account_companyName	The name of the company listed for the account.	dimension
account_email	account_email	The email address associated with the account.	dimension
account_industry1	account_industry1	The primary industry classification of the account.	dimension
account_industry2	account_industry2	The secondary industry classification of the account.	dimension
account_status	account_status	The current operational status of the account. Possible values include statuses like reviewed, unreviewed, insufficient balance, rejected, or closed.	metric
account_uid	account_uid	The unique identifier of the account.	metric
account_userName	account_userName	The user-defined name of the account.	dimension
adgroup_addTime	adgroup_addTime	The creation timestamp of the promotion group.	dimension
adgroup_exactNegativeWords	adgroup_exactNegativeWords	Keywords set for exact match negative targeting within the promotion group.	dimension
adgroup_id	adgroup_id	The unique identifier for the promotion group (ad group).	dimension
adgroup_name	adgroup_name	The name of the promotion group (ad group).	dimension
adgroup_negativeWords	adgroup_negativeWords	Keywords set for phrase match negative targeting within the promotion group.	dimension
adgroup_price	adgroup_price	The default bid set for the promotion group.	metric
adgroup_status	adgroup_status	The current status of the promotion group, such as enabled or paused.	dimension
adgroup_updateTime	adgroup_updateTime	The last update timestamp of the promotion group.	dimension
avgPosition	avgPosition	The average ranking position of keywords for desktop devices.	dimension
campaign_device	campaign_device	Indicates the planned devices for campaign launch. ‘0’ for desktop and mobile, ‘1’ for mobile only.	dimension
campaign_id	campaign_id	The unique identifier for the promotion plan (campaign).	dimension
campaign_name	campaign_name	The name of the promotion plan (campaign).	dimension
campaign_status	campaign_status	The current status of the promotion plan, such as enabled or paused.	dimension
clicks	clicks	The total number of clicks received for the day.	metric
date	date	The specific date for which the data is displayed.	dimension
keyword_id	keyword_id	The unique identifier for the keyword.	dimension
keyword_matchType	keyword_matchType	The matching mode configured for the keyword.	dimension
keyword_price	keyword_price	The bidding price for the desktop keyword.	dimension
keyword_status	keyword_status	The current status of the keyword for desktop devices, such as pause, enable, pending, reject, delete, or ineffective.	dimension
keyword_tag	keyword_tag	User-defined tags associated with the keyword.	dimension
keyword_word	keyword_word	The text value of the keyword.	dimension
mobileUrl	mobileUrl	The landing page URL for mobile devices in a campaign.	dimension
totalCost	totalCost	The total expenditure incurred for the day.	metric
type	type	Corresponds to the delivery terminal selected. Can be empty for all devices, or specify ‘mobile’ or ‘computer’.	dimension
url	url	The landing page URL for desktop devices in a campaign.	dimension
views	views	The total number of impressions received for the day.	metric