Adform DMP: Most-used fields#
The table below gives information about most-used fields that you can import from Adform DMP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
adformRevenue |
adformRevenue |
This metric shows Adform revenue |
metric |
adformRevenueInAdvertiserCurrency |
adformRevenueInAdvertiserCurrency |
This metric shows Adform revenue in advertiser currency. |
metric |
adformRevenueInCampaignCurrency |
adformRevenueInCampaignCurrency |
This metric shows Adform revenue in campaign currency. |
metric |
adformRevenueInEuro |
adformRevenueInEuro |
This metric shows Adform revenue in euro |
metric |
adformRevenueInPartnerPlatformCurrency |
adformRevenueInPartnerPlatformCurrency |
This metric shows Adform revenue in partner platform currency. |
metric |
advertiser |
advertiser |
This dimension displays advertiser name. |
dimension |
advertiserCurrency |
advertiserCurrency |
Shows currency information of advertiser for Revenue metric. Currency is defined in inventory source settings. |
dimension |
advertiserId |
advertiserId |
This dimension groups data by Adform advertiser id. |
metric |
agency |
agency |
This dimension displays the agency name |
dimension |
agencyId |
agencyId |
This dimension groups data by Adform agency id. |
metric |
campaign |
campaign |
This dimension group data by Adform campaign. |
dimension |
campaignCurrency |
campaignCurrency |
Shows currency information of campaign for Revenue metric. Currency is defined in inventory source settings. |
dimension |
campaignId |
campaignId |
This dimension groups data by Adform campaign id. |
metric |
categoriesGroup |
categoriesGroup |
This dimension shows categories group. |
dimension |
category |
category |
This dimmension shows the category. |
dimension |
categoryIds |
categoryIds |
This dimension shows list of category ids |
dimension |
categoryNames |
categoryNames |
This dimension shows list of category names. |
dimension |
contractId |
contractId |
This dimension groups data by Adform contract id. |
metric |
country |
country |
Geographical dimension, groups information by visitor’s country e.g. Denmark, UK, USA, etc. |
dimension |
countryId |
countryId |
countryId |
metric |
crossDeviceImpressions |
crossDeviceImpressions |
This metric shows the number of cross-device registered impressions. |
metric |
crossDeviceRevenue |
crossDeviceRevenue |
This metric shows the cross-device revenue. |
metric |
crossDeviceRevenueInAdvertiserCurrency |
crossDeviceRevenueInAdvertiserCurrency |
This metric shows the cross-device revenue in adverticer currency. |
metric |
crossDeviceRevenueInCampaignCurrency |
crossDeviceRevenueInCampaignCurrency |
This metric shows the cross-device revenue in campaign currency. |
metric |
crossDeviceRevenueInEuro |
crossDeviceRevenueInEuro |
This metric shows the cross-device revenue in euro. |
metric |
crossDeviceRevenueInPartnerPlatformCurrency |
crossDeviceRevenueInPartnerPlatformCurrency |
This metric shows the cross-device revenue in partner platform currency. |
metric |
dataProvider |
dataProvider |
This dimension shows data provider name. |
dimension |
dataProviderCurrency |
dataProviderCurrency |
This dimension shows data provider currency. |
dimension |
dataProviderId |
dataProviderId |
This dimension groups data by Adform data provider id. |
metric |
dataProviderRevenue |
dataProviderRevenue |
This metric shows Data provider revenue |
metric |
dataProviderRevenueInAdvertiserCurrency |
dataProviderRevenueInAdvertiserCurrency |
This metric shows the data provider revenue in adverticer currency. |
metric |
dataProviderRevenueInCampaignCurrency |
dataProviderRevenueInCampaignCurrency |
This metric shows the data provider revenue in campaign currency. |
metric |
dataProviderRevenueInEuro |
dataProviderRevenueInEuro |
This metric shows Data provider revenue in euro. |
metric |
dataProviderRevenueInPartnerPlatformCurrency |
dataProviderRevenueInPartnerPlatformCurrency |
This metric shows the data provider revenue in partner platform currency. |
metric |
dataProviderStatus |
dataProviderStatus |
This dimension shows data provider status e.g. Active. |
dimension |
dataTypes |
dataTypes |
This dimension shows list of data types. |
dimension |
date |
date |
Time dimension e.g. 01/01/2017 |
dimension |
idHitsBySources |
idHitsBySources |
dimension |
|
idOptIns |
idOptIns |
metric |
|
idOptOuts |
idOptOuts |
metric |
|
idTotalsBySources |
idTotalsBySources |
dimension |
|
impressions |
impressions |
This metric shows the number of registered impressions for the selected dimension. An impression occurs when a user is exposed to an advertisement. |
metric |
lineItem |
lineItem |
Line item is a delivery strategy within campaign. |
dimension |
lineItemId |
lineItemId |
Line item is a delivery strategy within campaign. |
metric |
lookalikeImpressions |
lookalikeImpressions |
This metric shows the number of registered impressions for the lookalike audience. |
metric |
lookalikeRevenue |
lookalikeRevenue |
This metric shows the revenue of the lookalike audience. |
metric |
lookalikeRevenueInAdvertiserCurrency |
lookalikeRevenueInAdvertiserCurrency |
This metric shows the lookalike revenue in adverticer currency. |
metric |
lookalikeRevenueInCampaignCurrency |
lookalikeRevenueInCampaignCurrency |
This metric shows the lookalike revenue in campaign currency. |
metric |
lookalikeRevenueInEuro |
lookalikeRevenueInEuro |
This metric shows the revenue in euro of the lookalike audience. |
metric |
lookalikeRevenueInPartnerPlatformCurrency |
lookalikeRevenueInPartnerPlatformCurrency |
This metric shows the lookalike revenue in partner platform currency. |
metric |
order |
order |
This dimension groups data by order. |
dimension |
orderId |
orderId |
This dimension groups data by order id. |
metric |
partnerPlatformCurrency |
partnerPlatformCurrency |
Shows currency information of partner platform for Revenue metric. Currency is defined in inventory source settings. |
dimension |
placementId |
placementId |
This dimension groups data by placement id. |
metric |
revenue |
revenue |
This metric shows sum of winning prices that are taken from delivering direct campaign ad or ad from SSP. Revenue for SSP might be gross or net, depending on agreement. |
metric |
revenueInAdvertiserCurrency |
revenueInAdvertiserCurrency |
This metric shows the revenue in adverticer currency. |
metric |
revenueInCampaignCurrency |
revenueInCampaignCurrency |
This metric shows the revenue in campaign currency. |
metric |
revenueInEuro |
revenueInEuro |
This metric shows sum of winning prices that are taken from delivering direct campaign ad or ad from SSP. Revenue for SSP might be gross or net, depending on agreement. |
metric |
revenueInPartnerPlatformCurrency |
revenueInPartnerPlatformCurrency |
This metric shows the revenue in partner platform currency. |
metric |
segmentIds |
segmentIds |
This dimention shows list of segment ids. |
dimension |
segmentNames |
segmentNames |
This dimentions shows list of segment names. |
dimension |
segmentRefIds |
segmentRefIds |
This dimention shows the list of segment ref ids. |
dimension |
segmentsGroup |
segmentsGroup |
dimension |
|
segmentsGroupId |
segmentsGroupId |
This dimension groups data by segments group id. |
dimension |
source |
source |
This dimension groups data by source. |
dimension |
sourceId |
sourceId |
This dimension groups data by source id. |
dimension |
total |
total |
metric |
|
totalHits |
totalHits |
metric |
|
unifiedTaxonomies |
unifiedTaxonomies |
This dimension shows the list of unified taxonomies. |
dimension |
unifiedTaxonomy |
unifiedTaxonomy |
This dimension shows the unified taxonomy. |
dimension |
unifiedTaxonomyId |
unifiedTaxonomyId |
This dimension groups data by the unified taxonomy id. |
metric |
unifiedTaxonomyIds |
unifiedTaxonomyIds |
This dimension shows the list of unified taxonomy ids. |
dimension |
unique |
unique |
metric |
|
uniqueHits |
uniqueHits |
metric |
|
uniqueIdHitsBySources |
uniqueIdHitsBySources |
dimension |
|
uniqueIdIncrementsBySources |
uniqueIdIncrementsBySources |
dimension |
|
uniqueIdTotalsBySources |
uniqueIdTotalsBySources |
dimension |
|
uniqueIdUpdatesBySources |
uniqueIdUpdatesBySources |
dimension |
|
updateHits |
updateHits |
metric |