Adform DMP: Most-used fields

The table below gives information about most-used fields that you can import from Adform DMP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
adformRevenue	adformRevenue	This metric shows Adform revenue.	metric
adformRevenueInAdvertiserCurrency	adformRevenueInAdvertiserCurrency	This metric shows Adform revenue in advertiser currency.	metric
adformRevenueInCampaignCurrency	adformRevenueInCampaignCurrency	This metric shows Adform revenue in campaign currency.	metric
adformRevenueInEuro	adformRevenueInEuro	This metric shows Adform revenue in euro.	metric
adformRevenueInPartnerPlatformCurrency	adformRevenueInPartnerPlatformCurrency	This metric shows Adform revenue in partner platform currency.	metric
advertiser	advertiser	This dimension displays advertiser name.	dimension
advertiserCurrency	advertiserCurrency	Shows currency information of advertiser for Revenue metric. Currency is defined in inventory source settings.	dimension
advertiserId	advertiserId	This dimension groups data by Adform advertiser id.	metric
agency	agency	This dimension displays the agency name.	dimension
agencyId	agencyId	This dimension groups data by Adform agency id.	metric
campaign	campaign	This dimension group data by Adform campaign.	dimension
campaignCurrency	campaignCurrency	Shows currency information of campaign for Revenue metric. Currency is defined in inventory source settings.	dimension
campaignId	campaignId	This dimension groups data by Adform campaign id.	metric
categoriesGroup	categoriesGroup	This dimension shows categories group.	dimension
category	category	This dimension shows the category.	dimension
categoryIds	categoryIds	This dimension shows list of category ids.	dimension
categoryNames	categoryNames	This dimension shows list of category names.	dimension
contractId	contractId	This dimension groups data by Adform contract id.	metric
country	country	Geographical dimension, groups information by visitor’s country.	dimension
countryId	countryId	The unique identifier for a country.	metric
crossDeviceImpressions	crossDeviceImpressions	This metric shows the number of cross-device registered impressions.	metric
crossDeviceRevenue	crossDeviceRevenue	This metric shows the cross-device revenue.	metric
crossDeviceRevenueInAdvertiserCurrency	crossDeviceRevenueInAdvertiserCurrency	This metric shows the cross-device revenue in advertiser currency.	metric
crossDeviceRevenueInCampaignCurrency	crossDeviceRevenueInCampaignCurrency	This metric shows the cross-device revenue in campaign currency.	metric
crossDeviceRevenueInEuro	crossDeviceRevenueInEuro	This metric shows the cross-device revenue in Euro.	metric
crossDeviceRevenueInPartnerPlatformCurrency	crossDeviceRevenueInPartnerPlatformCurrency	This metric shows the cross-device revenue in partner platform currency.	metric
dataProvider	dataProvider	The name of the data provider (DMP account).	dimension
dataProviderCurrency	dataProviderCurrency	Shows currency information of the data provider for revenue metrics.	dimension
dataProviderId	dataProviderId	This dimension groups data by Adform data provider id.	metric
dataProviderRevenue	dataProviderRevenue	This metric shows the data provider revenue.	metric
dataProviderRevenueInAdvertiserCurrency	dataProviderRevenueInAdvertiserCurrency	This metric shows the data provider revenue in advertiser currency.	metric
dataProviderRevenueInCampaignCurrency	dataProviderRevenueInCampaignCurrency	This metric shows the data provider revenue in campaign currency.	metric
dataProviderRevenueInEuro	dataProviderRevenueInEuro	This metric shows Data provider revenue in euro.	metric
dataProviderRevenueInPartnerPlatformCurrency	dataProviderRevenueInPartnerPlatformCurrency	This metric shows the data provider revenue in partner platform currency.	metric
dataProviderStatus	dataProviderStatus	This dimension shows data provider status e.g. Active.	dimension
dataTypes	dataTypes	This dimension shows list of data types.	dimension
date	date	The date on which the data was recorded.	dimension
idHitsBySources	idHitsBySources	The total number of ID hits attributed to various data sources.	dimension
idOptIns	idOptIns	The number of users who have opted in for ID tracking.	metric
idOptOuts	idOptOuts	The number of users who have opted out of ID tracking.	metric
idTotalsBySources	idTotalsBySources	The total number of IDs, broken down by source.	dimension
impressions	impressions	This metric shows the number of registered impressions for the selected dimension. An impression occurs when a user is exposed to an advertisement.	metric
lineItem	lineItem	Line item is a delivery strategy within campaign.	dimension
lineItemId	lineItemId	The unique identifier for the line item within a campaign.	metric
lookalikeImpressions	lookalikeImpressions	This metric shows the number of registered impressions for the lookalike audience.	metric
lookalikeRevenue	lookalikeRevenue	This metric shows the revenue of the lookalike audience.	metric
lookalikeRevenueInAdvertiserCurrency	lookalikeRevenueInAdvertiserCurrency	This metric shows the lookalike audience revenue in advertiser currency.	metric
lookalikeRevenueInCampaignCurrency	lookalikeRevenueInCampaignCurrency	This metric shows the lookalike audience revenue in campaign currency.	metric
lookalikeRevenueInEuro	lookalikeRevenueInEuro	This metric shows the lookalike audience revenue in Euro.	metric
lookalikeRevenueInPartnerPlatformCurrency	lookalikeRevenueInPartnerPlatformCurrency	This metric shows the lookalike audience revenue in partner platform currency.	metric
order	order	This dimension groups data by order.	dimension
orderId	orderId	This dimension groups data by order id.	metric
partnerPlatformCurrency	partnerPlatformCurrency	Shows currency information of partner platform for Revenue metric. Currency is defined in inventory source settings.	dimension
placementId	placementId	This dimension groups data by placement id.	metric
revenue	revenue	This metric shows sum of winning prices that are taken from delivering direct campaign ad or ad from SSP.	metric
revenueInAdvertiserCurrency	revenueInAdvertiserCurrency	This metric shows the revenue in advertiser currency.	metric
revenueInCampaignCurrency	revenueInCampaignCurrency	This metric shows the revenue in campaign currency.	metric
revenueInEuro	revenueInEuro	This metric shows the revenue in Euro.	metric
revenueInPartnerPlatformCurrency	revenueInPartnerPlatformCurrency	This metric shows the revenue in partner platform currency.	metric
segmentIds	segmentIds	This dimension shows list of segment ids.	dimension
segmentNames	segmentNames	This dimension shows list of segment names.	dimension
segmentRefIds	segmentRefIds	This dimention shows the list of segment ref ids.	dimension
segmentsGroup	segmentsGroup	A grouping of audience segments.	dimension
segmentsGroupId	segmentsGroupId	The unique identifier for a group of audience segments.	dimension
source	source	The source of the audience data or ID information.	dimension
sourceId	sourceId	The unique identifier for the data source.	dimension
total	total	The total count of a specific metric.	metric
totalHits	totalHits	The total number of recorded hits.	metric
unifiedTaxonomies	unifiedTaxonomies	A collection of unified taxonomy classifications used for audience segmentation.	dimension
unifiedTaxonomy	unifiedTaxonomy	A standardized classification scheme for audience segments.	dimension
unifiedTaxonomyId	unifiedTaxonomyId	The unique identifier for a unified taxonomy.	metric
unifiedTaxonomyIds	unifiedTaxonomyIds	A list of unique identifiers for unified taxonomy classifications.	dimension
unique	unique	The count of unique instances of a specific metric.	metric
uniqueHits	uniqueHits	The total number of unique hits recorded.	metric
uniqueIdHitsBySources	uniqueIdHitsBySources	The number of unique ID hits attributed to various data sources.	dimension
uniqueIdIncrementsBySources	uniqueIdIncrementsBySources	The number of new unique IDs added, broken down by data source.	dimension
uniqueIdTotalsBySources	uniqueIdTotalsBySources	The total number of unique IDs, broken down by source.	dimension
uniqueIdUpdatesBySources	uniqueIdUpdatesBySources	The number of updates to unique IDs, broken down by data source.	dimension
updateHits	updateHits	The number of recorded hits related to updates.	metric