Adform Dmp: Most-used fields#
The table below gives information about most-used fields that you can import from Adform Dmp. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Description |
Use in Adverity |
|---|---|---|
adformRevenue |
This metric shows Adform revenue. |
metric |
adformRevenueInAdvertiserCurrency |
This metric shows Adform revenue in advertiser currency. |
metric |
adformRevenueInCampaignCurrency |
This metric shows Adform revenue in campaign currency. |
metric |
adformRevenueInEuro |
This metric shows Adform revenue in euro. |
metric |
adformRevenueInPartnerPlatformCurrency |
This metric shows Adform revenue in partner platform currency. |
metric |
advertiser |
This dimension displays advertiser name. |
dimension |
advertiserCurrency |
Shows currency information of advertiser for Revenue metric. Currency is defined in inventory source settings. |
dimension |
advertiserId |
This dimension groups data by Adform advertiser id. |
dimension |
agency |
This dimension displays the agency name. |
dimension |
agencyId |
This dimension groups data by Adform agency id. |
dimension |
campaign |
This dimension group data by Adform campaign. |
dimension |
campaignCurrency |
Shows currency information of campaign for Revenue metric. Currency is defined in inventory source settings. |
dimension |
campaignId |
This dimension groups data by Adform campaign id. |
dimension |
categoriesGroup |
This dimension shows categories group. |
dimension |
category |
This dimension shows the category. |
dimension |
categoryIds |
This dimension shows list of category ids. |
dimension |
categoryNames |
This dimension shows list of category names. |
dimension |
contractId |
This dimension groups data by Adform contract id. |
dimension |
country |
Geographical dimension, groups information by visitor’s country. |
dimension |
countryId |
The unique identifier for a country. |
dimension |
crossDeviceImpressions |
This metric shows the number of cross-device registered impressions. |
metric |
crossDeviceRevenue |
This metric shows the cross-device revenue. |
metric |
crossDeviceRevenueInAdvertiserCurrency |
This metric shows the cross-device revenue in advertiser currency. |
metric |
crossDeviceRevenueInCampaignCurrency |
This metric shows the cross-device revenue in campaign currency. |
metric |
crossDeviceRevenueInEuro |
This metric shows the cross-device revenue in Euro. |
metric |
crossDeviceRevenueInPartnerPlatformCurrency |
This metric shows the cross-device revenue in partner platform currency. |
metric |
dataProvider |
The name of the data provider (DMP account). |
dimension |
dataProviderCurrency |
Shows currency information of the data provider for revenue metrics. |
dimension |
dataProviderId |
This dimension groups data by Adform data provider id. |
dimension |
dataProviderRevenue |
This metric shows the data provider revenue. |
metric |
dataProviderRevenueInAdvertiserCurrency |
This metric shows the data provider revenue in advertiser currency. |
metric |
dataProviderRevenueInCampaignCurrency |
This metric shows the data provider revenue in campaign currency. |
metric |
dataProviderRevenueInEuro |
This metric shows Data provider revenue in euro. |
metric |
dataProviderRevenueInPartnerPlatformCurrency |
This metric shows the data provider revenue in partner platform currency. |
metric |
dataProviderStatus |
This dimension shows data provider status e.g. Active. |
dimension |
dataTypes |
This dimension shows list of data types. |
dimension |
date |
The date on which the data was recorded. |
dimension |
idHitsBySources |
The total number of ID hits attributed to various data sources. |
metric |
idOptIns |
The number of users who have opted in for ID tracking. |
metric |
idOptOuts |
The number of users who have opted out of ID tracking. |
metric |
idTotalsBySources |
The total number of IDs, broken down by source. |
metric |
impressions |
This metric shows the number of registered impressions for the selected dimension. An impression occurs when a user is exposed to an advertisement. |
metric |
lineItem |
Line item is a delivery strategy within campaign. |
dimension |
lineItemId |
The unique identifier for the line item within a campaign. |
dimension |
lookalikeImpressions |
This metric shows the number of registered impressions for the lookalike audience. |
metric |
lookalikeRevenue |
This metric shows the revenue of the lookalike audience. |
metric |
lookalikeRevenueInAdvertiserCurrency |
This metric shows the lookalike audience revenue in advertiser currency. |
metric |
lookalikeRevenueInCampaignCurrency |
This metric shows the lookalike audience revenue in campaign currency. |
metric |
lookalikeRevenueInEuro |
This metric shows the lookalike audience revenue in Euro. |
metric |
lookalikeRevenueInPartnerPlatformCurrency |
This metric shows the lookalike audience revenue in partner platform currency. |
metric |
order |
This dimension groups data by order. |
dimension |
orderId |
This dimension groups data by order id. |
dimension |
partnerPlatformCurrency |
Shows currency information of partner platform for Revenue metric. Currency is defined in inventory source settings. |
dimension |
placementId |
This dimension groups data by placement id. |
dimension |
revenue |
This metric shows sum of winning prices that are taken from delivering direct campaign ad or ad from SSP. |
metric |
revenueInAdvertiserCurrency |
This metric shows the revenue in advertiser currency. |
metric |
revenueInCampaignCurrency |
This metric shows the revenue in campaign currency. |
metric |
revenueInEuro |
This metric shows the revenue in Euro. |
metric |
revenueInPartnerPlatformCurrency |
This metric shows the revenue in partner platform currency. |
metric |
segment |
A consumer segment, also referred to as an audience, differentiated by specific demographics, interests, or other characteristics. Segments are used in Adform DMP to manage and activate first-party data for programmatic trading and targeted campaigns. |
dimension |
segmentIds |
This dimension shows list of segment ids. |
dimension |
segmentNames |
This dimension shows list of segment names. |
dimension |
segmentRefIds |
This dimension shows the list of segment reference IDs. |
dimension |
segmentsGroup |
A grouping of audience segments. |
dimension |
segmentsGroupId |
The unique identifier for a group of audience segments. |
dimension |
source |
The source of the audience data or ID information. |
dimension |
sourceId |
The unique identifier for the data source. |
dimension |
total |
This metric represents total audience counts. |
metric |
totalHits |
The total number of recorded hits. |
metric |
unifiedTaxonomies |
This dimension shows the list of unified taxonomies. |
dimension |
unifiedTaxonomy |
This dimension shows the unified taxonomy. |
dimension |
unifiedTaxonomyId |
This dimension groups data by the unified taxonomy ID. |
dimension |
unifiedTaxonomyIds |
This dimension shows the list of unified taxonomy IDs. |
dimension |
unique |
This metric represents unique audience counts. |
metric |
uniqueHits |
The total number of unique hits recorded. |
metric |
uniqueIdHitsBySources |
The number of unique ID hits attributed to various data sources. |
metric |
uniqueIdIncrementsBySources |
The number of new unique IDs added, broken down by data source. |
metric |
uniqueIdTotalsBySources |
The total number of unique IDs, broken down by source. |
metric |
uniqueIdUpdatesBySources |
The number of updates to unique IDs, broken down by data source. |
metric |
updateHits |
This metric represents the number of hits related to updates. |
metric |