Adform Dmp: Most-used fields#
The table below gives information about most-used fields that you can import from Adform Dmp. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
adformRevenue Metric
This metric shows Adform revenue.
adformRevenueInAdvertiserCurrency Metric
This metric shows Adform revenue in advertiser currency.
adformRevenueInCampaignCurrency Metric
This metric shows Adform revenue in campaign currency.
adformRevenueInEuro Metric
This metric shows Adform revenue in euro.
adformRevenueInPartnerPlatformCurrency Metric
This metric shows Adform revenue in partner platform currency.
advertiser Dimension
This dimension displays advertiser name.
advertiserCurrency Dimension
Shows currency information of advertiser for Revenue metric. Currency is defined in inventory source settings.
advertiserId Dimension
This dimension groups data by Adform advertiser id.
agency Dimension
This dimension displays the agency name.
agencyId Dimension
This dimension groups data by Adform agency id.
campaign Dimension
This dimension group data by Adform campaign.
campaignCurrency Dimension
Shows currency information of campaign for Revenue metric. Currency is defined in inventory source settings.
campaignId Dimension
This dimension groups data by Adform campaign id.
categoriesGroup Dimension
This dimension shows categories group.
category Dimension
This dimension shows the category.
categoryIds Dimension
This dimension shows list of category ids.
categoryNames Dimension
This dimension shows list of category names.
contractId Dimension
This dimension groups data by Adform contract id.
country Dimension
Geographical dimension, groups information by visitor's country.
countryId Dimension
The unique identifier for a country.
crossDeviceImpressions Metric
This metric shows the number of cross-device registered impressions.
crossDeviceRevenue Metric
This metric shows the cross-device revenue.
crossDeviceRevenueInAdvertiserCurrency Metric
This metric shows the cross-device revenue in advertiser currency.
crossDeviceRevenueInCampaignCurrency Metric
This metric shows the cross-device revenue in campaign currency.
crossDeviceRevenueInEuro Metric
This metric shows the cross-device revenue in Euro.
crossDeviceRevenueInPartnerPlatformCurrency Metric
This metric shows the cross-device revenue in partner platform currency.
dataProvider Dimension
The name of the data provider (DMP account).
dataProviderCurrency Dimension
Shows currency information of the data provider for revenue metrics.
dataProviderId Dimension
This dimension groups data by Adform data provider id.
dataProviderRevenue Metric
This metric shows the data provider revenue.
dataProviderRevenueInAdvertiserCurrency Metric
This metric shows the data provider revenue in advertiser currency.
dataProviderRevenueInCampaignCurrency Metric
This metric shows the data provider revenue in campaign currency.
dataProviderRevenueInEuro Metric
This metric shows Data provider revenue in euro.
dataProviderRevenueInPartnerPlatformCurrency Metric
This metric shows the data provider revenue in partner platform currency.
dataProviderStatus Dimension
This dimension shows data provider status e.g. Active.
dataTypes Dimension
This dimension shows list of data types.
date Dimension
The date on which the data was recorded.
idHitsBySources Metric
The total number of ID hits attributed to various data sources.
idOptIns Metric
The number of users who have opted in for ID tracking.
idOptOuts Metric
The number of users who have opted out of ID tracking.
idTotalsBySources Metric
The total number of IDs, broken down by source.
impressions Metric
This metric shows the number of registered impressions for the selected dimension. An impression occurs when a user is exposed to an advertisement.
lineItem Dimension
Line item is a delivery strategy within campaign.
lineItemId Dimension
The unique identifier for the line item within a campaign.
lookalikeImpressions Metric
This metric shows the number of registered impressions for the lookalike audience.
lookalikeRevenue Metric
This metric shows the revenue of the lookalike audience.
lookalikeRevenueInAdvertiserCurrency Metric
This metric shows the lookalike audience revenue in advertiser currency.
lookalikeRevenueInCampaignCurrency Metric
This metric shows the lookalike audience revenue in campaign currency.
lookalikeRevenueInEuro Metric
This metric shows the lookalike audience revenue in Euro.
lookalikeRevenueInPartnerPlatformCurrency Metric
This metric shows the lookalike audience revenue in partner platform currency.
order Dimension
This dimension groups data by order.
orderId Dimension
This dimension groups data by order id.
partnerPlatformCurrency Dimension
Shows currency information of partner platform for Revenue metric. Currency is defined in inventory source settings.
placementId Dimension
This dimension groups data by placement id.
revenue Metric
This metric shows sum of winning prices that are taken from delivering direct campaign ad or ad from SSP.
revenueInAdvertiserCurrency Metric
This metric shows the revenue in advertiser currency.
revenueInCampaignCurrency Metric
This metric shows the revenue in campaign currency.
revenueInEuro Metric
This metric shows the revenue in Euro.
revenueInPartnerPlatformCurrency Metric
This metric shows the revenue in partner platform currency.
segment Dimension
A consumer segment, also referred to as an audience, differentiated by specific demographics, interests, or other characteristics. Segments are used in Adform DMP to manage and activate first-party data for programmatic trading and targeted campaigns.
segmentIds Dimension
This dimension shows list of segment ids.
segmentNames Dimension
This dimension shows list of segment names.
segmentRefIds Dimension
This dimension shows the list of segment reference IDs.
segmentsGroup Dimension
A grouping of audience segments.
segmentsGroupId Dimension
The unique identifier for a group of audience segments.
source Dimension
The source of the audience data or ID information.
sourceId Dimension
The unique identifier for the data source.
total Metric
This metric represents total audience counts.
totalHits Metric
The total number of recorded hits.
unifiedTaxonomies Dimension
This dimension shows the list of unified taxonomies.
unifiedTaxonomy Dimension
This dimension shows the unified taxonomy.
unifiedTaxonomyId Dimension
This dimension groups data by the unified taxonomy ID.
unifiedTaxonomyIds Dimension
This dimension shows the list of unified taxonomy IDs.
unique Metric
This metric represents unique audience counts.
uniqueHits Metric
The total number of unique hits recorded.
uniqueIdHitsBySources Metric
The number of unique ID hits attributed to various data sources.
uniqueIdIncrementsBySources Metric
The number of new unique IDs added, broken down by data source.
uniqueIdTotalsBySources Metric
The total number of unique IDs, broken down by source.
uniqueIdUpdatesBySources Metric
The number of updates to unique IDs, broken down by data source.
updateHits Metric
This metric represents the number of hits related to updates.