Awin Advertiser: Most-used fields

The table below gives information about most-used fields that you can import from Awin Advertiser. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Campaign	Campaign	The name or identifier of the marketing campaign associated with the transaction or performance data.	dimension
Date	Date	A specific date associated with an event, such as a transaction or validation. Used for filtering reports.	dimension
DateTime	DateTime	A specific date and time associated with an event, offering a more granular timestamp than Date.	dimension
EndDate	EndDate	The end date of the reporting period for which data is requested.	dimension
StartDate	StartDate	The start date of the reporting period for which data is requested.	dimension
accountId	accountId	A unique identifier for the account, which can represent either an advertiser or publisher.	metric
accountName	accountName	The name of the account, representing either an advertiser or publisher.	dimension
accountType	accountType	The specific classification or category assigned to an Awin account (e.g., Advertiser, Publisher).	dimension
advertiserId	advertiserId	A unique identifier for the advertiser account within the Awin network. Used to scope data requests to a specific advertiser.	metric
advertiserName	advertiserName	The name of the advertiser associated with the data.	dimension
amendDate	amendDate	The date when a transaction or commission payment was validated or last updated within the Awin system.	dimension
amount	amount	The order subtotal amount after discounts, but before additional fees like taxes or delivery charges. If the transaction type is a lead, this represents the number of leads.	metric
basketProducts	basketProducts	Details of the products included in a customer’s basket for a given transaction.	dimension
bonusComm	bonusComm	The amount of bonus commission awarded for a transaction or specific publisher activity.	metric
bonusNo	bonusNo	The number of transactions or instances where bonus commission was applied.	metric
bonusValue	bonusValue	The total monetary value attributed to bonuses within the affiliate program.	metric
campaign	campaign	The name or identifier of the marketing campaign associated with the transaction or performance data.	dimension
clickDate	clickDate	The date when a user clicked on an affiliate link, leading to a potential transaction.	dimension
clickRef	clickRef	A reference or identifier for a specific click event, used for tracking and attribution.	dimension
clicks	clicks	The total number of clicks generated by an advertisement or publisher link.	metric
commissionAmount	commissionAmount	The monetary value of commission earned from a transaction.	metric
commissionGroupCode	commissionGroupCode	A code identifying the commission group that applies to a specific transaction, determining commission rates.	dimension
commissionStatus	commissionStatus	The current status of a commission, such as pending, approved, or declined.	dimension
creativeId	creativeId	A unique identifier for a specific creative asset, such as a banner or text link, used in advertising campaigns.	metric
currency	currency	The ISO currency code of the currency used for a transaction or amount.	dimension
declineReason	declineReason	The reason provided if a transaction or commission was declined.	dimension
declinedComm	declinedComm	The total amount of commission that has been declined.	metric
declinedNo	declinedNo	The number of transactions that have been declined.	metric
declinedValue	declinedValue	The total monetary value of sales associated with declined transactions.	metric
id	id	A unique identifier for a record within the Awin platform, such as a transaction ID, publisher ID, or product ID.	dimension
impressions	impressions	The number of times an advertisement or creative asset has been displayed to users. This is a key metric in creative performance reports.	metric
lapseTime	lapseTime	The conversion time in seconds, representing the duration from the initial click to the completed transaction.	metric
networkFee	networkFee	The fee charged by the Awin network for services such as processing transactions or commissions.	dimension
orderRef	orderRef	A unique reference number for a customer order or transaction.	dimension
pendingComm	pendingComm	The total amount of commission that is currently in a pending status, awaiting validation.	metric
pendingNo	pendingNo	The number of transactions that are currently in a pending status, awaiting validation.	metric
pendingValue	pendingValue	The total monetary value of sales associated with pending transactions.	metric
primaryRegion	primaryRegion	The main geographical region associated with an advertiser or publisher account.	dimension
primaryType	primaryType	The main classification or category of a publisher within the Awin network.	dimension
publisherId	publisherId	A unique identifier for the publisher (affiliate) who generated the traffic or transaction.	metric
publisherName	publisherName	The name of the publisher (affiliate) associated with the data.	dimension
region	region	The geographical region relevant to the data, such as the region where a transaction occurred or a publisher operates. Used for filtering reports.	dimension
salesRegions	salesRegions	A list of geographical regions where an advertiser or publisher conducts sales activities.	dimension
totalComm	totalComm	The overall total amount of commission earned, including pending, approved, and declined commissions for reporting purposes.	metric
totalNo	totalNo	The overall total number of transactions recorded for reporting purposes.	metric
totalValue	totalValue	The overall total monetary value of sales or transactions for reporting purposes.	metric
transactionDate	transactionDate	The date on which a transaction took place. This is a reporting date type.	dimension
type	type	A classification or category for a record, such as the type of transaction (e.g., lead), customer acquisition type (e.g., NEW, RETURNING), or account type.	dimension
url	url	The URL to which a webhook response, containing transaction status details, will be sent.	dimension
userRole	userRole	The role assigned to a user within an Awin account, defining their permissions and access levels.	dimension
validationDate	validationDate	The date on which the commission payment for a transaction was validated. This is a reporting date type.	dimension
voucherCode	voucherCode	A promotional code used by customers to receive discounts or special offers, often tracked for attribution.	dimension