Awin Advertiser: Most-used fields#
The table below gives information about most-used fields that you can import from Awin Advertiser. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Date Dimension
A specific date associated with an event, such as a transaction or validation. Used for filtering reports.
DateTime Dimension
A specific date and time associated with an event, offering a more granular timestamp than Date.
accountId Dimension
A unique identifier for the advertiser account within the Awin network, used to scope data requests to a specific advertiser.
accountName Dimension
The name of the advertiser account associated with the data.
accountType Dimension
A classification or category for the account, indicating its type within the Awin network.
advertiserId Dimension
A unique identifier for the advertiser account within the Awin network. Used to scope data requests to a specific advertiser.
advertiserName Dimension
The name of the advertiser associated with the data.
amendDate Dimension
The date on which a transaction was amended within the Awin network. The Awin Transactions Validation API allows for the processing of approved, declined, or amended sales.
amount Metric
The order subtotal amount after discounts, but before additional fees like taxes or delivery charges. If the transaction type is a lead, this represents the number of leads.
basketProducts Dimension
Details of the products included in a customer's basket for a given transaction.
bonusComm Metric
The amount of bonus commission awarded for a transaction or specific publisher activity.
bonusNo Metric
The number of transactions or instances where bonus commission was applied.
bonusValue Metric
The total monetary value attributed to bonuses within the affiliate program.
campaign Dimension
The name or identifier of the marketing campaign associated with the transaction or performance data.
clickDate Dimension
The date when a user clicked on an affiliate link, leading to a potential transaction.
clickRef Dimension
A reference or identifier for a specific click event, used for tracking and attribution.
clicks Metric
The total number of clicks generated by an advertisement or publisher link.
commissionAmount Metric
The monetary value of commission earned from a transaction.
commissionGroupCode Dimension
A code identifying the commission group that applies to a specific transaction, determining commission rates.
commissionStatus Dimension
The current status of a commission, such as pending, approved, or declined.
creativeId Metric
A unique identifier for a specific creative asset, such as a banner or text link, used in advertising campaigns.
currency Dimension
The ISO currency code of the currency used for a transaction or amount.
declineReason Dimension
The reason provided if a transaction or commission was declined.
declinedComm Metric
The total amount of commission that has been declined.
declinedNo Metric
The number of transactions that have been declined.
declinedValue Metric
The total monetary value of sales associated with declined transactions.
id Metric
A unique identifier for a record within the Awin platform, such as a transaction ID, publisher ID, or product ID.
impressions Metric
The number of times an advertisement or creative asset has been displayed to users. This is a key metric in creative performance reports.
lapseTime Metric
The conversion time in seconds, representing the duration from the initial click to the completed transaction.
networkFee Dimension
The fee charged by the Awin network for services such as processing transactions or commissions.
orderRef Dimension
A unique reference number for a customer order or transaction.
pendingComm Metric
The total amount of commission that is currently in a pending status, awaiting validation.
pendingNo Metric
The number of transactions that are currently in a pending status, awaiting validation.
pendingValue Metric
The total monetary value of sales associated with pending transactions.
primaryRegion Dimension
The primary geographical region relevant to the account or data, used for filtering reports and indicating operational areas.
primaryType Dimension
Indicates the type of account, which can be either 'publisher' or 'advertiser'.
publisherId Dimension
A unique identifier for the publisher (affiliate) who generated the traffic or transaction.
publisherName Dimension
The name of the publisher (affiliate) associated with the data.
region Dimension
The geographical region relevant to the data, such as the region where a transaction occurred or a publisher operates. Used for filtering reports.
salesRegions Dimension
The geographical regions associated with sales activities or reporting, used to filter data based on operational areas where transactions occur or publishers operate.
totalComm Metric
The overall total amount of commission earned, including pending, approved, and declined commissions for reporting purposes.
totalNo Metric
The overall total number of transactions recorded for reporting purposes.
totalValue Metric
The overall total monetary value of sales or transactions for reporting purposes.
transactionDate Dimension
The date on which a transaction took place. This is a reporting date type.
type Dimension
A classification or category for a record, such as the type of transaction (e.g., lead), customer acquisition type (e.g., NEW, RETURNING), or account type.
url Dimension
The URL to which a webhook response, containing transaction status details, will be sent.
userRole Dimension
Represents the specific role or permission level a user account has for an associated Awin account. Examples include 'Owner', 'Admin', 'Full Access', 'Basic Access', 'Viewer', and 'Restricted Viewer', each granting different levels of access and control within the advertiser program.
validationDate Dimension
The date on which the commission payment for a transaction was validated. This is a reporting date type.
voucherCode Dimension
A promotional code used by customers to receive discounts or special offers, often tracked for attribution.