Baidu: Most-used fields#
The table below gives information about most-used fields that you can import from Baidu. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Account Dimension
The name of the Baidu advertiser account.
Keyword Dimension
Represents the specific search terms or phrases that advertisers bid on to trigger their ads in Baidu's search results. This field provides performance data related to these keywords, such as clicks, impressions, and cost.
Promotion Unit Dimension
The Promotion Unit refers to an Ad Group within a Baidu advertising campaign. An Ad Group contains a set of keywords, ads, and bids, enabling more granular control and organization of ad content and targeting.
关键词ID Keyword ID Dimension
A unique identifier for the keyword.
展现量 Impressions Metric
The total number of times an ad was shown to users.
推广单元ID Promotion Unit ID Dimension
A unique identifier for the promotion unit (Ad Group).
推广计划 Promotion Plan Dimension
Refers to a Campaign, which is the highest organizational level for ads and ad groups.
推广计划ID Promotion Plan ID Dimension
A unique identifier for the promotion plan (Campaign).
日期 Date Dimension
The specific date for which the report data is generated.
消费 Cost Metric
The total cost incurred for the ads.
点击量 Clicks Metric
The total number of clicks on the ads.
账户ID Account ID Dimension
A unique identifier for the advertiser account.