Baidu: Most-used fields

The table below gives information about most-used fields that you can import from Baidu. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Account	Account	The name of the Baidu advertiser account.	dimension
Keyword	Keyword	Represents the specific search terms or phrases that advertisers bid on to trigger their ads in Baidu’s search results. This field provides performance data related to these keywords, such as clicks, impressions, and cost.	dimension
Promotion Unit	Promotion Unit	The Promotion Unit refers to an Ad Group within a Baidu advertising campaign. An Ad Group contains a set of keywords, ads, and bids, enabling more granular control and organization of ad content and targeting.	dimension
account_id	account_id	A unique identifier for the advertiser account.	dimension
account_name	account_name	The name of the Baidu advertiser account.	dimension
adGroupId	adGroupId	A unique identifier for the ad group within a Baidu advertising campaign.	dimension
adGroupName	adGroupName	The name of the ad group within a Baidu advertising campaign. An ad group contains a set of keywords, ads, and bids.	dimension
campaignName	campaignName	The name of the campaign, which is the highest organizational level for ads and ad groups.	dimension
click	click	The total number of clicks on the ads.	metric
cost	cost	The total cost incurred for the ads.	metric
date	date	The specific date for which the report data is generated.	dimension
impression	impression	The total number of times an ad was shown to users.	metric
关键词ID	Keyword ID	A unique identifier for the keyword.	dimension
展现量	Impressions	The total number of times an ad was shown to users.	metric
推广单元ID	Promotion Unit ID	A unique identifier for the promotion unit (Ad Group).	dimension
推广计划	Promotion Plan	Refers to a Campaign, which is the highest organizational level for ads and ad groups.	dimension
推广计划ID	Promotion Plan ID	A unique identifier for the promotion plan (Campaign).	dimension
日期	Date	The specific date for which the report data is generated.	dimension
消费	Cost	The total cost incurred for the ads.	metric
点击量	Clicks	The total number of clicks on the ads.	metric
账户ID	Account ID	A unique identifier for the advertiser account.	dimension