Baidu: Most-used fields

The table below gives information about most-used fields that you can import from Baidu. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account	Account	The name of the Baidu advertiser account.	dimension
keyword	Keyword	Represents the specific search terms or phrases that advertisers bid on to trigger their ads in Baidu’s search results. This field provides performance data related to these keywords, such as clicks, impressions, and cost.	dimension
关键词ID	Keyword ID	A unique identifier for the keyword.	metric
展现量	Impressions	The total number of times an ad was shown to users.	metric
推广单元	Promotion Unit	Refers to an Ad Group within a Baidu advertising campaign. An Ad Group contains a set of keywords, ads, and bids, allowing for more granular control and organization of ad content and targeting.	dimension
推广单元ID	Promotion Unit ID	A unique identifier for the promotion unit (Ad Group).	metric
推广计划	Promotion Plan	Refers to a Campaign, which is the highest organizational level for ads and ad groups.	dimension
推广计划ID	Promotion Plan ID	A unique identifier for the promotion plan (Campaign).	metric
日期	Date	The specific date for which the report data is generated.	dimension
消费	Cost	The total cost incurred for the ads.	metric
点击量	Clicks	The total number of clicks on the ads.	metric
账户ID	Account ID	A unique identifier for the advertiser account.	metric