Baidu: Most-used fields

The table below gives information about most-used fields that you can import from Baidu. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
EndDate	EndDate	The final date of the reporting period for which data is collected.	dimension
StartDate	StartDate	The initial date of the reporting period for which data is collected.	dimension
account	Account	The name of the Baidu advertiser account.	dimension
keyword	Keyword	Represents the specific search terms or phrases that advertisers bid on to trigger their ads in Baidu’s search results. This field provides performance data related to these keywords, such as clicks, impressions, and cost.	dimension
关键词ID	Keyword ID	A unique identifier for the keyword.	metric
创意ID	Creative ID	A unique identifier for the ad creative.	dimension
创意描述1	Creative Description 1	The first line of descriptive text for the ad creative.	dimension
创意描述2	Creative Description 2	The second line of descriptive text for the ad creative.	dimension
创意标题	Creative Title	The main title of the ad creative.	dimension
创意访问URL	创意访问URL	The landing page URL associated with the ad creative.	dimension
千次展现消费	Cpm	Cost Per Mille (Cost Per Thousand Impressions), representing the cost for one thousand ad impressions.	metric
展现量	Impressions	The total number of times an ad was shown to users.	metric
平均点击价格	Cpc	Cost Per Click, representing the average cost incurred for each click on an ad.	metric
推广单元	Promotion Unit	Refers to an Ad Group within a Baidu advertising campaign. An Ad Group contains a set of keywords, ads, and bids, allowing for more granular control and organization of ad content and targeting.	dimension
推广单元ID	Promotion Unit ID	A unique identifier for the promotion unit (Ad Group).	metric
推广计划	Promotion Plan	Refers to a Campaign, which is the highest organizational level for ads and ad groups.	dimension
推广计划ID	Promotion Plan ID	A unique identifier for the promotion plan (Campaign).	metric
搜索引擎	Search Engine	Identifies the search engine platform from which the advertising data is collected. In this context, it refers to Baidu, the dominant search engine in China, where the ads are displayed.	dimension
搜索词	Search Term	The actual query entered by a user that led to an ad impression or click. This field is mapped to the Search Keywords Data Stream Type.	dimension
日期	Date	The specific date for which the report data is generated.	dimension
消费	Cost	The total cost incurred for the ads.	metric
点击率	Ctr	Click-Through Rate, which is the ratio of clicks to impressions, indicating ad effectiveness.	metric
点击量	Clicks	The total number of clicks on the ads.	metric
账户ID	Account ID	A unique identifier for the advertiser account.	metric