Bing Ads

The table below gives information about all the data fields that you can import from Bing Ads.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name below refers to how the name displayed in Adverity.

Field API name	Description	Use in Adverity
AccountId	The Bing Ads assigned identifier of an account.	dimension
AccountName	The account name.	dimension
AccountNumber	The Bing Ads assigned number of an account.	dimension
AccountStatus	The account status.	dimension
AdDescription	The first ad description that appears below the path in your ad.	dimension
AdDistribution	The network where you want your ads to show.	dimension
AdGroupId	The Bing Ads assigned identifier of an ad group.	dimension
AdGroupName	The ad group name.	dimension
AdGroupStatus	The ad group status.	dimension
AdId	The Bing Ads assigned identifier of an ad.	dimension
AdLabels	The labels applied to the ad.
AdStatus	The ad status.	dimension
AdStrength	Ad strength indicator showing how well your responsive search ad is optimized.	dimension
AdStrengthActionItems	Specific recommendations for improving your ad strength score.	dimension
AdTitle	The ad title.	dimension
AdType	The ad type.	dimension
AllConversionsQualified	The number of conversions. Data will include data for all conversion goals regardless of their ExcludeFromBidding setting.	metric
AppInstalls	The number of times customers install apps through your ads.	metric
Assists	The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally; the click corresponding to the assist must occur within the conversion period of the goal.	metric
AudienceImpressionLostToBudgetPercent	The percentage of impression share you lost due to insufficient budget on the Microsoft Audience Network.	metric
AudienceImpressionLostToRankPercent	The percentage of impression share you lost due to low rank on the Microsoft Audience Network.	metric
AudienceImpressionSharePercent	The estimated percentage of impressions, out of the total available impressions you could have received on the Microsoft Audience Network.	metric
AverageCPV	Average total spend divided by video views.	metric
AverageCpc	The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you’re actually charged each time your ad is clicked. For example; if you paid a total of 48.35 for 300 clicks; your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).	metric
AverageCpm	The total advertising cost divided by the number of impressions (in thousands). Also sometimes called average cost per thousand (CPT).	metric
AveragePosition	The average position of the ad on a webpage.	metric
AverageWatchTimePerImpression	Total watch time, in milliseconds, divided by the number of impressions.	metric
AverageWatchTimePerVideoView	Total watch time divided by the number of video views.	metric
BidMatchType	The keyword bid match type. This can be different from the DeliveredMatchType column; for example if you bid on a broad match and the search term was an exact match. For more information; see Budget and Bid Strategies. The possible values are Broad; Exact; Phrase; and Unknown.	dimension
BusinessName	Depending on your responsive ad’s placement; your business’s name may appear in your ad. This column only applies to Audience campaigns.	dimension
CPI	Cost per install. The average amount of money you’re charged for each app install.	metric
CPP	Cost per in-app purchase. The average amount of money you’re charged for each in-app purchase.	metric
CPS	Cost per in-app subscription. The average amount of money you’re charged for each app subscription.	metric
CampaignId	The Bing Ads assigned identifier of a campaign.	dimension
CampaignName	The campaign name.	dimension
CampaignStatus	The campaign status.	dimension
Clicks	Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example; spiders; robots; and test servers). For more information; see Bing Ads click measurement: description of methodology.	metric
CompletedVideoViews	Number of times a person watched the entire video to completion.	metric
ConversionRate	The conversion rate as a percentage. The number of conversions; divided by the total number of clicks. For example; if the ads in your campaign got 300 clicks and four conversions; the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100.	metric
Conversions	The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product; registering for your webinar; joining an organization; or whatever you consider your goal and best measure of the ad’s success.	metric
ConversionsQualified	The number of conversions. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true.	metric
CostPerAssist	The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).	metric
CostPerConversion	The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number; so unless all campaigns in the account enable conversion tracking; the number will not be accurate.	metric
Ctr	The click-through rate (CTR) is the number of times an ad was clicked; divided by the number of times the ad was shown (impressions). For example; if your ads got 50 clicks given 2;348 impressions; your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.	metric
CurrencyCode	The account currency type. For possible values; see Currencies.	dimension
CustomParameters	The current custom parameters set of the ad; keyword; or criterion.Each custom parameter is a key and value pair. The list of custom parameters is semicolon-delimited and each key is enclosed by braces and a leading underscore; for example {_key1}=value1;{_key2}=value2.	dimension
CustomerId	The Bing Ads assigned identifier of a customer.	dimension
CustomerName	The customer name.	dimension
DeliveredMatchType	The match type used to deliver an ad. This can be different from the BidMatchType column; for example if you bid on a broad match and the search term was an exact match. For more information; see Budget and Bid Strategies. The possible values are Broad; Exact; Phrase; and Unknown.	dimension
DestinationUrl	The destination URL attribute of the ad; keyword; or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example; {param1}); the report will contain the URL after substitution occurs.	dimension
DeviceOS	The operating system of the device reported in the DeviceType column. The possible values include Android; Blackberry; iOS; Other; Unknown; and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target; the value in this column will be Unknown.	dimension
DeviceType	The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer; Smartphone; Tablet; and Unknown.	dimension
DisplayUrl	The ad display URL.	dimension
FinalAppUrl	Reserved for future use.	dimension
FinalMobileUrl	The Final Mobile URL of the ad; keyword; or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example; {param1}); the report will contain the URL before substitution.	dimension
FinalUrl	The Final URL of the ad; keyword; or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example; {param1}); the report will contain the URL before substitution.	dimension
Headline	The shorter of two possible responsive ad headlines for Audience campaigns.	dimension
Impressions	The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.	metric
Labels are delimited by a semicolon (;) in the report download.	dimension	string
Language	The language of the country the ad is served in. For possible values; see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.	dimension
LongHeadline	The longer of two possible responsive ad headlines for Audience campaigns.	dimension
Network	The current network setting of an ad group. The possible values include AOL search; Bing and Yahoo! search; Content; and Syndicated search partners.	dimension
Path1	The path 1 attribute of an ad.	dimension
Path2	The path 2 attribute of an ad.	dimension
PostClickInstallRate	The post-click install rate as a percentage. The number of installs, divided by the total number of clicks.	metric
PostInstallPurchaseRate	The post-install purchase rate as a percentage. The number of in-app purchases, divided by the total number of installs.	metric
PostInstallSubscriptionRate	The post-install subscription rate as a percentage. The number of subscriptions, divided by the total number of installs.	metric
Purchases	The number of times customers use your ads to make a purchase in your app.	metric
ReturnOnAdSpend	The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).	metric
Revenue	The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.	metric
RevenuePerAssist	The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).	metric
RevenuePerConversion	The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).	metric
RevenuePerInstall	The revenue per install. The formula for calculating the revenue per install is (Revenue / Installs).	metric
RevenuePerSale	The revenue per sale. The formula for calculating the revenue per sale is (Revenue / Sales).	metric
Sales	The total number of sales.	metric
Spend	The cost per click (CPC) summed for each click.	metric
TimePeriod	The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information; see Time Period Column.	dimension
TitlePart1	The title part 1 attribute of an ad.	dimension
TitlePart2	The title part 2 attribute of an ad.	dimension
TopVsOther	The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top; AOL search - Other; Bing and Yahoo! search - Top; Bing and Yahoo! search - Other; Syndicated search partners - Top; Syndicated search partners - Other; Content network; and Unknown.	dimension
TrackingTemplate	The current tracking template of the ad; keyword; or criterion.	dimension
VideoViews	The number of times the video was played and watched for at least two continuous seconds with more than 50% of the screen in view.	metric
VideoViewsAt25Percent	The number of times a person completed at least 25% of a video.	metric
VideoViewsAt50Percent	The number of times a person completed at least 50% of a video.	metric
VideoViewsAt75Percent	The number of times a person completed at least 75% of a video.	metric
ViewThroughConversionsQualified	View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions are only counted for ads in the Microsoft Audience network.	metric
ViewThroughRate	The number of video views divided by the number of impressions.	metric
ViewThroughRevenue	The revenue optionally reported by the advertiser as a result of view-through conversions.	metric