Brightedge: Most-used fields#
The table below gives information about most-used fields that you can import from Brightedge. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
absolute_domain_rank Dimension
The absolute search engine rank of the domain for a given keyword, considering all search result types.
absolute_url_rank Dimension
The absolute search engine rank of a specific URL for a given keyword, considering all search result types.
account_id Dimension
A unique identifier for a BrightEdge customer account. This ID is used to scope data collection and operations to a specific account, ensuring that only relevant data for that account is processed.
account_name Dimension
The name of the BrightEdge account associated with the data.
avg_blended_rank Metric
The average search engine rank for a keyword, factoring in blended search results (e.g., organic, local, images, videos).
avg_blended_rank_all Metric
The overall average search engine rank for a keyword across all monitored search engines and device types, factoring in blended search results.
avg_blended_rank_plp Metric
The average search engine rank for keywords specifically targeting Product Listing Pages (PLPs), factoring in blended search results.
avg_rank Metric
The average organic search engine rank for a given keyword.
avg_rank_all Metric
The overall average organic search engine rank for a keyword across all monitored search engines and device types.
avg_rank_plp Metric
The average organic search engine rank for keywords specifically targeting Product Listing Pages (PLPs).
avg_time_on_site Metric
The average duration a user spends on the site during a visit, reflecting user engagement.
avg_volume Metric
The average monthly search volume for a keyword.
be_exact_volume Metric
The precise exact match search volume for a keyword, calculated by BrightEdge's proprietary algorithms to overcome limitations of broad search volume data.
blended_pos_band_1_percent Metric
The percentage of keywords that rank within the first blended search results position band (e.g., positions 1-3), indicating high visibility across various SERP features.
blended_pos_band_1_plp Metric
The count of keywords for Product Listing Pages (PLPs) that rank within the first blended search results position band.
blended_pos_band_1_plp_percent Metric
The percentage of keywords for Product Listing Pages (PLPs) that rank within the first blended search results position band.
blended_pos_band_2 Metric
The count of keywords that rank within the second blended search results position band (e.g., positions 4-6).
blended_pos_band_2_percent Metric
The percentage of keywords that rank within the second blended search results position band.
blended_pos_band_2_plp Metric
The count of keywords for Product Listing Pages (PLPs) that rank within the second blended search results position band.
blended_pos_band_2_plp_percent Metric
The percentage of keywords for Product Listing Pages (PLPs) that rank within the second blended search results position band.
blended_pos_band_3 Metric
The count of keywords that rank within the third blended search results position band (e.g., positions 7-10).
blended_pos_band_3_percent Metric
The percentage of keywords that rank within the third blended search results position band.
blended_pos_band_3_plp Metric
The count of keywords for Product Listing Pages (PLPs) that rank within the third blended search results position band.
blended_pos_band_3_plp_percent Metric
The percentage of keywords for Product Listing Pages (PLPs) that rank within the third blended search results position band.
blended_pos_band_4 Metric
The count of keywords that rank within the fourth blended search results position band (e.g., positions 11-20).
blended_pos_band_4_percent Metric
The percentage of keywords that rank within the fourth blended search results position band.
blended_pos_band_4_plp Metric
The count of keywords for Product Listing Pages (PLPs) that rank within the fourth blended search results position band.
blended_pos_band_4_plp_percent Metric
The percentage of keywords for Product Listing Pages (PLPs) that rank within the fourth blended search results position band.
blended_pos_band_5 Metric
The count of keywords that rank within the fifth blended search results position band (e.g., positions 21-30).
blended_pos_band_5_percent Metric
The percentage of keywords that rank within the fifth blended search results position band.
blended_pos_band_5_plp Metric
The count of keywords for Product Listing Pages (PLPs) that rank within the fifth blended search results position band.
blended_pos_band_5_plp_percent Metric
The percentage of keywords for Product Listing Pages (PLPs) that rank within the fifth blended search results position band.
blended_rank Metric
The search engine rank of a keyword, factoring in blended search results such as organic, local pack, images, and videos.
blended_rank_p1 Metric
The blended rank for keywords achieving position 1 in search results.
blended_rank_p1_all Metric
The blended rank for keywords achieving position 1 across all monitored search engines and device types.
blended_rank_p1_in Metric
The blended rank for keywords within the tracked keyword set that achieve position 1.
blended_rank_p1_in_plp Metric
The blended rank for Product Listing Page (PLP) keywords within the tracked set that achieve position 1.
blended_rank_p1_out Metric
The blended rank for keywords outside the tracked keyword set that achieve position 1.
blended_rank_p1_out_plp Metric
The blended rank for Product Listing Page (PLP) keywords outside the tracked set that achieve position 1.
blended_rank_p1_p10 Metric
The blended rank for keywords achieving positions 1 through 10 in search results.
blended_rank_p1_p10_all Metric
The blended rank for keywords achieving positions 1 through 10 across all monitored search engines and device types.
blended_rank_p1_p10_in Metric
The blended rank for keywords within the tracked keyword set that achieve positions 1 through 10.
blended_rank_p1_p10_in_plp Metric
The blended rank for Product Listing Page (PLP) keywords within the tracked set that achieve positions 1 through 10.
blended_rank_p1_p10_out Metric
The blended rank for keywords outside the tracked keyword set that achieve positions 1 through 10.
blended_rank_p1_p10_out_plp Metric
The blended rank for Product Listing Page (PLP) keywords outside the tracked set that achieve positions 1 through 10.
blended_rank_p1_p10_plp Metric
The blended rank for Product Listing Page (PLP) keywords achieving positions 1 through 10.
blended_rank_p1_p2 Metric
The blended rank for keywords achieving positions 1 through 2 in search results.
blended_rank_p1_p2_all Metric
The blended rank for keywords achieving positions 1 through 2 across all monitored search engines and device types.
blended_rank_p1_p2_plp Metric
The blended rank for Product Listing Page (PLP) keywords achieving positions 1 through 2.
blended_rank_p1_p3 Metric
The blended rank for keywords achieving positions 1 through 3 in search results.
blended_rank_p1_p3_all Metric
The blended rank for keywords achieving positions 1 through 3 across all monitored search engines and device types.
blended_rank_p1_p3_plp Metric
The blended rank for Product Listing Page (PLP) keywords achieving positions 1 through 3.
blended_rank_p1_percent Metric
The percentage of keywords that achieve position 1 in blended search results.
blended_rank_p1_plp Metric
The blended rank for Product Listing Page (PLP) keywords achieving position 1.
blended_rank_p1_plp_percent Metric
The percentage of Product Listing Page (PLP) keywords that achieve position 1 in blended search results.
blended_rank_p2 Metric
The blended rank for keywords achieving position 2 in search results.
blended_rank_p2_all Metric
The blended rank for keywords achieving position 2 across all monitored search engines and device types.
blended_rank_p2_in Metric
The blended rank for keywords within the tracked keyword set that achieve position 2.
blended_rank_p2_in_plp Metric
The blended rank for Product Listing Page (PLP) keywords within the tracked set that achieve position 2.
blended_rank_p2_out Metric
The blended rank for keywords outside the tracked keyword set that achieve position 2.
blended_rank_p2_out_plp Metric
The blended rank for Product Listing Page (PLP) keywords outside the tracked set that achieve position 2.
blended_rank_p2_percent Metric
The percentage of keywords that achieve position 2 in blended search results.
blended_rank_p2_plp Metric
The blended rank for Product Listing Page (PLP) keywords achieving position 2.
blended_rank_p2_plp_percent Metric
The percentage of Product Listing Page (PLP) keywords that achieve position 2 in blended search results.
blended_rank_p3 Metric
The blended rank for keywords achieving position 3 in search results.
blended_rank_p3_all Metric
The blended rank for keywords achieving position 3 across all monitored search engines and device types.
blended_rank_p3_in Metric
The blended rank for keywords within the tracked keyword set that achieve position 3.
blended_rank_p3_in_plp Metric
The blended rank for Product Listing Page (PLP) keywords within the tracked set that achieve position 3.
blended_rank_p3_out Metric
The blended rank for keywords outside the tracked keyword set that achieve position 3.
blended_rank_p3_out_plp Metric
The blended rank for Product Listing Page (PLP) keywords outside the tracked set that achieve position 3.
blended_rank_p3_percent Metric
The percentage of keywords that achieve position 3 in blended search results.
blended_rank_p3_plp Metric
The blended rank for Product Listing Page (PLP) keywords achieving position 3.
blended_rank_p3_plp_percent Metric
The percentage of Product Listing Page (PLP) keywords that achieve position 3 in blended search results.
blended_rank_p4_p10 Metric
The blended rank for keywords achieving positions 4 through 10 in search results.
blended_rank_p4_p10_all Metric
The blended rank for keywords achieving positions 4 through 10 across all monitored search engines and device types.
blended_rank_p4_p10_plp Metric
The blended rank for Product Listing Page (PLP) keywords achieving positions 4 through 10.
blended_unranked_keywords Metric
Keywords that are tracked but do not appear in the top search results within blended search result types (combining organic, local, image, etc.).
blended_unranked_keywords_all Metric
All keywords for which a domain has no ranking across all pages and search results, with 'blended' indicating these are derived from BrightEdge's proprietary blended ranking algorithm or a combined view across various SERP features.
blended_unranked_keywords_plp Metric
Keywords for which a Product Listing Page (PLP) on a domain has no ranking, with 'blended' indicating these are derived from BrightEdge's proprietary blended ranking algorithm or a combined view across various SERP features.
bounce_rate Metric
The percentage of visits in which a user leaves the site from the entrance page without interacting further.
bounces Metric
The total number of visits that resulted in a bounce, where the user left the site from the entrance page without further interaction.
brand_domain Dimension
The domain associated with a brand for which data is being collected, used as a dimension in reporting.
brand_mention Metric
The number or instance of a brand being mentioned in AI-powered search results or content within the AI Catalyst platform.
brand_rank Metric
The ranking position of a brand's content or keywords in search engine results, a key measure from the Data Cube API.
brand_sentiment Metric
The sentiment (positive, negative, neutral) associated with brand mentions in AI-powered search results or content, tracked by AI Catalyst.
category Dimension
A classification or grouping applied to keywords, pages, or domains, often used for organizational purposes within the BrightEdge platform.
citation_change_type Metric
The type of change observed in a brand's citations, indicating whether the citations have increased, decreased, or remained stable within AI Catalyst reports.
citation_percentage Metric
The percentage of citation share a brand holds within the AI-powered search landscape, provided by the AI Catalyst API.
citation_percentage_change Metric
The percentage change in a brand's citation share over a specified period, as reported by the AI Catalyst API.
citations_count Metric
The total number of citations for a brand, often within the context of AI-powered search results as tracked by AI Catalyst.
competitor_brand_citations Metric
Represents the instances where a competitor's brand is cited within AI-generated content or AI-powered search results, indicating their presence and authority in the AI search landscape.
competitor_brand_mentions Metric
Indicates the occurrences where a competitor's brand is mentioned in AI-generated content or AI-powered search results, providing insights into their brand visibility and sentiment in AI search environments.
country Dimension
The geographical country from which search queries or website visits originate.
device_type Dimension
The type of device used by the searcher (e.g., desktop, mobile, tablet).
domain Dimension
The primary domain being tracked or analyzed (e.g., example.com).
domain_rank Dimension
The search engine rank of the entire domain for a particular keyword or set of keywords.
end_time Dimension
The end date for the data collection period. This field specifies the concluding date for which performance data, such as keyword rankings or content engagement, is retrieved from the BrightEdge platform.
est_avg_order_value Metric
The estimated average monetary value of orders placed on the site.
est_avg_orders_per_visit Metric
The estimated average number of orders generated per visit to the site.
est_blended_orders Metric
Estimated number of orders generated from search traffic, including various blended SERP features.
est_blended_revenue Metric
Estimated revenue generated from search traffic, including various blended SERP features.
est_blended_visits Metric
Estimated number of visits from search, encompassing both organic and other SERP features.
est_orders Metric
Estimated number of orders attributed to organic search performance.
est_plp_blended_visits Metric
Estimated visits to Product Listing Pages (PLP) from search, including various blended SERP features.
est_plp_visits Metric
Estimated visits to Product Listing Pages (PLP) from organic search.
est_revenue Metric
The estimated total revenue generated.
est_visits Metric
The estimated total number of visits to the site.
has_plp Metric
Indicates whether a keyword's ranking data is associated with a Preferred Landing Page (PLP).
intents Metric
The user intent identified from search queries or AI interactions, providing insights into the purpose behind a user's search, a feature of AI Catalyst.
is_branded Metric
Indicates whether a keyword is classified as a 'branded' keyword, meaning it includes the brand name or variations of it. This helps differentiate search performance driven by direct brand recognition versus generic search queries.
is_my_domain Metric
A boolean indicator specifying whether the data pertains to the primary domain being analyzed (true) or a competitor's domain (false).
is_plp Metric
Indicates whether the analyzed page is a Product Listing Page (PLP), which is a common page type for displaying a list of products in e-commerce.
is_tracked Metric
A boolean indicator specifying if a particular keyword, domain, or other entity is actively being monitored and collected by the BrightEdge platform.
keyword Dimension
The search term or phrase that users enter into search engines.
keyword:id Dimension
A unique identifier for a specific keyword in the BrightEdge system.
keyword_count Metric
The total number of keywords associated with a particular entity, such as a keyword group or domain.
keywordgroup Dimension
A user-defined collection of related keywords used for organization and analysis.
keywordgroup:id Dimension
A unique identifier for a keyword group, which is a collection of related keywords.
mention_percentage Metric
The percentage of total mentions attributed to a specific brand within the AI-powered search landscape, from AI Catalyst reports.
mention_percentage_change Metric
The percentage change in mentions of a brand or topic over a specified time period within AI search results.
mentions_change_type Metric
The type of change observed in a brand's mentions, indicating whether the mentions have increased, decreased, or remained stable within AI Catalyst reports.
number_likes_shares Metric
The total number of likes and shares a piece of content has received across various social media platforms.
number_likes_shares_all_pages_blended Metric
The total count of likes and shares across all pages, considering a blended view of content performance, including social signals.
number_likes_shares_all_pages_classic Metric
The total count of likes and shares across all pages, specifically for classic organic search results.
number_likes_shares_plp_pages_blended Metric
The total count of likes and shares on Product Listing Pages (PLP), considering a blended view of content performance, including social signals.
number_likes_shares_plp_pages_classic Metric
The total count of likes and shares on Product Listing Pages (PLP), specifically for classic organic search results.
number_likes_shares_top_page_blended Metric
The total count of likes and shares on the top-performing page, considering a blended view of content performance, including social signals.
number_likes_shares_top_page_classic Metric
The total count of likes and shares on the top-performing page, specifically for classic organic search results.
number_plus_one Metric
The total number of +1s received, indicating engagement primarily on Google+ (a legacy social platform).
number_plus_one_all_pages_blended Metric
The 'rank plus one' metric for keywords across all tracked pages within blended search results. This metric assigns a numerical value to all ranking positions (e.g., 1 for rank 1, 101 for unranked keywords) for comprehensive calculation.
number_plus_one_all_pages_classic Metric
The 'rank plus one' metric for keywords across all tracked pages within classic organic search results, excluding other SERP features.
number_plus_one_plp_pages_blended Metric
The 'rank plus one' metric specifically for keywords on Preferred Landing Pages (PLP) within blended search results.
number_plus_one_plp_pages_classic Metric
The 'rank plus one' metric specifically for keywords on Preferred Landing Pages (PLP) within classic organic search results.
number_plus_one_top_page_blended Metric
This metric represents the number of keywords for which a tracked domain appears on the first page of search engine results, considering a 'blended' ranking approach. A blended ranking includes various Search Engine Results Page (SERP) features such as organic listings, local packs, image carousels, and video results.
number_plus_one_top_page_classic Metric
This metric represents the number of keywords for which a tracked domain appears on the first page of search engine results, specifically considering 'classic' organic listings. This excludes other Search Engine Results Page (SERP) features, focusing purely on traditional organic search positions.
number_tweets Metric
The total number of times content has been tweeted or retweeted on Twitter.
number_tweets_all_pages_blended Metric
The total count of tweets referencing all pages, considering a blended view of content performance, including social signals.
number_tweets_top_page_classic Metric
The total count of tweets referencing the top-performing page, specifically for classic organic search results.
off_page_recos Metric
Recommendations for off-page SEO strategies, such as link building or external mentions, to improve search performance.
on_page_recos Metric
Recommendations for on-page SEO strategies, such as content optimization or technical adjustments, to improve search performance.
orders Metric
The total number of successful purchases or conversions recorded.
orders_per_visit Metric
The average number of orders generated per visit, indicating the conversion efficiency of site traffic.
others_brand_citations Metric
Measures the instances where brands other than the primary competitor are cited in AI-generated content or AI-powered search results, offering a broader view of brand presence in the AI search landscape.
others_brand_mentions Metric
Reflects the occurrences where brands other than the primary competitor are mentioned in AI-generated content or AI-powered search results, providing context on general brand visibility within AI search environments.
page_num Metric
The page number in a paginated set of search results or a report.
page_url Dimension
The URL of a specific webpage being analyzed.
page_views Metric
The total number of times pages were viewed.
parent_keyword_group_id Metric
The unique identifier of the parent keyword group in a hierarchical keyword group structure.
parent_keyword_group_name Metric
The name of the parent keyword group in a hierarchical keyword group structure.
plp_blended_rank Metric
The blended search engine rank specifically for Product Listing Pages (PLPs).
plp_page_url Dimension
The URL of a Product Listing Page (PLP).
plp_rank Metric
The organic search engine rank specifically for Product Listing Pages (PLPs).
pos_band_1 Metric
The count of keywords that rank within the first organic search results position band (e.g., positions 1-3).
pos_band_1_percent Metric
The percentage of keywords that rank within the first organic search results position band.
pos_band_1_plp Metric
The count of keywords for Product Listing Pages (PLPs) that rank within the first organic search results position band.
pos_band_1_plp_percent Metric
The percentage of keywords for Product Listing Pages (PLPs) that rank within the first organic search results position band.
pos_band_2 Metric
The count of keywords that rank within the second organic search results position band (e.g., positions 4-6).
pos_band_2_percent Metric
The percentage of keywords that rank within the second organic search results position band.
pos_band_2_plp Metric
The count of keywords for Product Listing Pages (PLPs) that rank within the second organic search results position band.
pos_band_2_plp_percent Metric
The percentage of keywords for Product Listing Pages (PLPs) that rank within the second organic search results position band.
pos_band_3 Metric
The count of keywords that rank within the third organic search results position band (e.g., positions 7-10).
pos_band_3_percent Metric
The percentage of keywords that rank within the third organic search results position band.
pos_band_3_plp Metric
The count of keywords for Product Listing Pages (PLPs) that rank within the third organic search results position band.
pos_band_3_plp_percent Metric
The percentage of keywords for Product Listing Pages (PLPs) that rank within the third organic search results position band.
pos_band_4 Metric
The count of keywords that rank within the fourth organic search results position band (e.g., positions 11-20).
pos_band_4_percent Metric
The percentage of keywords that rank within the fourth organic search results position band.
pos_band_4_plp Metric
The count of keywords for Product Listing Pages (PLPs) that rank within the fourth organic search results position band.
pos_band_4_plp_percent Metric
The percentage of keywords for Product Listing Pages (PLPs) that rank within the fourth organic search results position band.
pos_band_5 Metric
The count of keywords that rank within the fifth organic search results position band (e.g., positions 21-30).
pos_band_5_percent Metric
The percentage of keywords that rank within the fifth organic search results position band.
pos_band_5_plp Metric
The count of keywords for Product Listing Pages (PLPs) that rank within the fifth organic search results position band.
pos_band_5_plp_percent Metric
The percentage of keywords for Product Listing Pages (PLPs) that rank within the fifth organic search results position band.
prompt_id Dimension
A unique identifier for a specific AI search prompt used for analysis within the AI Catalyst platform.
prompt_name Metric
The descriptive name assigned to an AI search prompt, making it identifiable and understandable for reporting within the AI Catalyst platform.
prompts Metric
The conversational queries or inputs that users provide to AI search engines, tracked and analyzed by BrightEdge AI Catalyst.
rank Metric
The organic search engine rank of a given keyword.
rank_p1 Metric
The organic rank for keywords achieving position 1 in search results.
rank_p1_all Metric
The organic rank for keywords achieving position 1 across all monitored search engines and device types.
rank_p1_in Metric
The organic rank for keywords within the tracked keyword set that achieve position 1.
rank_p1_in_plp Metric
The organic rank for Product Listing Page (PLP) keywords within the tracked set that achieve position 1.
rank_p1_out Metric
The organic rank for keywords outside the tracked keyword set that achieve position 1.
rank_p1_out_plp Metric
The organic rank for Product Listing Page (PLP) keywords outside the tracked set that achieve position 1.
rank_p1_p10 Metric
The organic rank for keywords achieving positions 1 through 10 in search results.
rank_p1_p10_all Metric
The organic rank for keywords achieving positions 1 through 10 across all monitored search engines and device types.
rank_p1_p10_in Metric
The organic rank for keywords within the tracked keyword set that achieve positions 1 through 10.
rank_p1_p10_in_plp Metric
The organic rank for Product Listing Page (PLP) keywords within the tracked set that achieve positions 1 through 10.
rank_p1_p10_out Metric
The organic rank for keywords outside the tracked keyword set that achieve positions 1 through 10.
rank_p1_p10_out_plp Metric
The organic rank for Product Listing Page (PLP) keywords outside the tracked set that achieve positions 1 through 10.
rank_p1_p10_plp Metric
The organic rank for Product Listing Page (PLP) keywords achieving positions 1 through 10.
rank_p1_p2 Metric
The organic rank for keywords achieving positions 1 through 2 in search results.
rank_p1_p2_all Metric
The organic rank for keywords achieving positions 1 through 2 across all monitored search engines and device types.
rank_p1_p2_plp Metric
The organic rank for Product Listing Page (PLP) keywords achieving positions 1 through 2.
rank_p1_p3 Metric
The organic rank for keywords achieving positions 1 through 3 in search results.
rank_p1_p3_all Metric
The organic rank for keywords achieving positions 1 through 3 across all monitored search engines and device types.
rank_p1_p3_plp Metric
The organic rank for Product Listing Page (PLP) keywords achieving positions 1 through 3.
rank_p1_percent Metric
The percentage of keywords that achieve position 1 in organic search results.
rank_p1_plp Metric
The organic rank for Product Listing Page (PLP) keywords achieving position 1.
rank_p1_plp_percent Metric
The percentage of Product Listing Page (PLP) keywords that achieve position 1 in organic search results.
rank_p2 Metric
The organic rank for keywords achieving position 2 in search results.
rank_p2_all Metric
The organic rank for keywords achieving position 2 across all monitored search engines and device types.
rank_p2_in Metric
The organic rank for keywords within the tracked keyword set that achieve position 2.
rank_p2_in_plp Metric
The organic rank for Product Listing Page (PLP) keywords within the tracked set that achieve position 2.
rank_p2_out Metric
The organic rank for keywords outside the tracked keyword set that achieve position 2.
rank_p2_out_plp Metric
The organic rank for Product Listing Page (PLP) keywords outside the tracked set that achieve position 2.
rank_p2_percent Metric
The percentage of keywords that achieve position 2 in organic search results.
rank_p2_plp Metric
The organic rank for Product Listing Page (PLP) keywords achieving position 2.
rank_p2_plp_percent Metric
The percentage of Product Listing Page (PLP) keywords that achieve position 2 in organic search results.
rank_p3 Metric
The organic rank for keywords achieving position 3 in search results.
rank_p3_all Metric
The organic rank for keywords achieving position 3 across all monitored search engines and device types.
rank_p3_in Metric
The organic rank for keywords within the tracked keyword set that achieve position 3.
rank_p3_in_plp Metric
The organic rank for Product Listing Page (PLP) keywords within the tracked set that achieve position 3.
rank_p3_out Metric
The organic rank for keywords outside the tracked keyword set that achieve position 3.
rank_p3_percent Metric
The percentage of keywords that achieve position 3 in organic search results.
rank_p3_plp Metric
The organic rank for Product Listing Page (PLP) keywords achieving position 3.
rank_p3_plp_percent Metric
The percentage of Product Listing Page (PLP) keywords that achieve position 3 in organic search results.
rank_p4_p10 Metric
The organic rank for keywords achieving positions 4 through 10 in search results.
rank_p4_p10_all Metric
The organic rank for keywords achieving positions 4 through 10 across all monitored search engines and device types.
rank_p4_p10_plp Metric
The organic rank for Product Listing Page (PLP) keywords achieving positions 4 through 10.
revenue Metric
The total monetary value generated from sales or services.
search_engine Dimension
The search engine (e.g., Google, Bing) on which keywords are ranked.
search_volume Metric
The total number of times a specific keyword is searched for within a given period.
serp_type Dimension
The type of Search Engine Results Page (SERP) feature, differentiating between organic, universal, local, video, image results, etc.
sov Metric
The overall Share of Voice (SOV), representing the proportion of visibility a domain has for relevant keywords compared to competitors.
sov_blended Metric
The Share of Voice (SoV) metric, representing the visibility of a domain in search results, including various blended SERP features.
sov_blended_weekly Metric
The weekly Share of Voice (SoV) metric, representing the visibility of a domain in search results, including various blended SERP features, tracked on a weekly basis.
sov_classic Metric
The Share of Voice (SoV) metric, representing the visibility of a domain in classic organic search results.
sov_classic_weekly Metric
The weekly Share of Voice (SoV) metric, representing the visibility of a domain in classic organic search results, tracked on a weekly basis.
sov_est_blended_visits_weekly Metric
The weekly Share of Voice (SoV) based on estimated blended visits from search engine results.
sov_est_visits_weekly Metric
The weekly Share of Voice (SoV) based on estimated organic visits from search engine results.
time Dimension
The specific time period or date for which the data is reported.
time_on_site Metric
The total amount of time users spent on the website during their visits. This is often aggregated over a period.
topic_id_list Dimension
A list of identifiers for specific topics being tracked or analyzed within the AI Catalyst platform.
tracked Metric
Indicates whether a specific item, such as a keyword or a page, is actively being monitored and included in BrightEdge's data collection and reporting for performance metrics. This aligns with 'Tracked searches' mentioned as a primary metric.
universal_all_p1_market_share Metric
The market share captured by the domain within all universal search results on the first page of the SERP.
universal_all_p1_opportunity Metric
The potential market opportunity available within all universal search results on the first page of the SERP.
universal_all_p1_self Metric
The domain's own performance or presence within all universal search results on the first page of the SERP.
universal_all_p1_space Metric
The total available presence or 'space' for a domain within all universal search results on the first page of the SERP.
universal_carousel_p1_market_share Metric
The market share captured by the domain specifically within carousel universal search features on the first page of the SERP.
universal_carousel_p1_opportunity Metric
The potential market opportunity available specifically within carousel universal search features on the first page of the SERP.
universal_carousel_p1_self Metric
The domain's own performance or presence specifically within carousel universal search features on the first page of the SERP.
universal_carousel_p1_space Metric
The total available presence or 'space' for a domain specifically within carousel universal search features on the first page of the SERP.
universal_images_p1_market_share Metric
The market share captured by the domain specifically within image universal search results on the first page of the SERP.
universal_images_p1_opportunity Metric
The potential market opportunity available specifically within image universal search results on the first page of the SERP.
universal_images_p1_self Metric
The domain's own performance or presence specifically within image universal search results on the first page of the SERP.
universal_images_p1_space Metric
The total available presence or 'space' for a domain specifically within image universal search results on the first page of the SERP.
universal_local_3pack_p1_market_share Metric
The market share captured by the domain specifically within the local 3-pack universal search feature on the first page of the SERP.
universal_local_3pack_p1_opportunity Metric
The potential market opportunity available specifically within the local 3-pack universal search feature on the first page of the SERP.
universal_local_3pack_p1_self Metric
The domain's own performance or presence specifically within the local 3-pack universal search feature on the first page of the SERP.
universal_local_3pack_p1_space Metric
The total available presence or 'space' for a domain specifically within the local 3-pack universal search feature on the first page of the SERP.
universal_quick_answers_p1_market_share Metric
The market share captured by the domain specifically within quick answers (featured snippets) universal search features on the first page of the SERP.
universal_quick_answers_p1_opportunity Metric
The potential market opportunity available specifically within quick answers (featured snippets) universal search features on the first page of the SERP.
universal_quick_answers_p1_self Metric
The domain's own performance or presence specifically within quick answers (featured snippets) universal search features on the first page of the SERP.
universal_quick_answers_p1_space Metric
The total available presence or 'space' for a domain specifically within quick answers (featured snippets) universal search features on the first page of the SERP.
universal_videos_p1_market_share Metric
The market share captured by the domain specifically within video universal search results on the first page of the SERP.
universal_videos_p1_opportunity Metric
The potential market opportunity available specifically within video universal search results on the first page of the SERP.
universal_videos_p1_self Metric
The domain's own performance or presence specifically within video universal search results on the first page of the SERP.
universal_videos_p1_space Metric
The total available presence or 'space' for a domain specifically within video universal search results on the first page of the SERP.
unranked_keywords Metric
Keywords for which a domain does not currently have a ranking within the tracked search results.
unranked_keywords_all Metric
All keywords for which a domain does not currently have a ranking across all pages and search results.
unranked_keywords_plp Metric
Keywords for which a Product Listing Page (PLP) on a domain does not currently have a ranking.
url_rank Dimension
The organic search engine rank of a specific URL for a given keyword.
visibility_percentage Metric
The percentage of overall search visibility a brand or content achieves, particularly in AI-powered search results, as reported by the AI Catalyst API.
visibility_percentage_change Metric
The percentage change in a brand's overall search visibility over a specified period, as reported by the AI Catalyst API.
visits Metric
The total number of visits to the website.