CreatorIQ: Most-used fields

The table below gives information about most-used fields that you can import from CreatorIQ. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Actual Impressions	ActualImpressions	The actual number of times a post was displayed. This field is a metric.	metric
Actual Reach	ActualReach	The actual number of unique users who saw a post. This field is a metric.	metric
Age	Age	Demographic information indicating the age of the audience. This field is a metric.	metric
Average View Duration	AverageViewDuration	The average length of time a video or content was viewed. This field is a metric.	metric
Average View Percentage	AverageViewPercentage	The average percentage of a video or content that was viewed. This field is a metric.	metric
Avg Stream Concurrent Views	AvgStreamConcurrentViews	The average number of concurrent viewers during a live stream. This field is a dimension.	dimension
Base Metric	BaseMetric	A foundational metric used for analysis. This field is a dimension.	dimension
Base Metric Value	BaseMetricValue	The value associated with the base metric. This field is a metric.	metric
Boosted	Boosted	Indicates whether a post or campaign was boosted (paid promotion). This field is a metric.	metric
BrandId	BrandId	The unique identifier for a brand. This field is a metric.	metric
BrandName	BrandName	The name of the brand. This field is a dimension.	dimension
Campaign Id	CampaignId	The unique identifier for a marketing campaign. This field is a metric.	metric
Campaign Name	CampaignName	The name of the marketing campaign. This field is a dimension.	dimension
Campaign Status	CampaignStatus	The current status of the marketing campaign (e.g., active, completed). This field is a dimension.	dimension
Category	Category	A classification or grouping for an entity, such as a publisher or content. This field is a dimension.	dimension
Channel Id	ChannelId	The unique identifier for a social media channel. This field is a dimension.	dimension
Channel Name	ChannelName	The name of the social media channel. This field is a dimension.	dimension
Channel Title	ChannelTitle	The title of the social media channel. This field is a dimension.	dimension
City	City	The city associated with an audience or publisher. This field is a dimension.	dimension
Clicks	Clicks	The number of clicks on a post or link. This field is a dimension.	dimension
Combined Base Metric Value	CombinedBaseMetricValue	The combined value of the base metric across different platforms or categories. This field is a metric.	metric
Combined Clicks	CombinedClicks	The total number of clicks from various sources combined. This field is a metric.	metric
Combined Comments	CombinedComments	The total number of comments from various sources combined. This field is a metric.	metric
Combined Engagement	CombinedEngagement	The total engagement (likes, comments, shares, etc.) from various sources combined. This field is a metric.	metric
Combined Engagement Rate	CombinedEngagementRate	The overall engagement rate calculated from combined engagement metrics. This field is a metric.	metric
Combined Impressions	CombinedImpressions	The total number of impressions from various sources combined. This field is a metric.	metric
Combined Likes	CombinedLikes	The total number of likes from various sources combined. This field is a metric.	metric
Combined Reach	CombinedReach	The total unique users who saw content from various sources combined. This field is a metric.	metric
Combined Saves	CombinedSaves	The total number of times content was saved from various sources combined. This field is a metric.	metric
Combined Total Shares	CombinedTotalShares	The total number of shares from various sources combined. This field is a metric.	metric
Combined Views	CombinedViews	The total number of views from various sources combined. This field is a metric.	metric
Comments	Comments	The number of comments on a post. This field is a metric.	metric
Content Owner	ContentOwner	The owner of the content. This field is a dimension.	dimension
ConversionMetrics	ConversionMetrics	Data related to conversion activities. This field is a dimension.	dimension
ConversionMetricsByMonth	ConversionMetricsByMonth	Conversion metrics grouped by month. This field is a dimension.	dimension
ConversionMetricsByPostType	ConversionMetricsByPostType	Conversion metrics grouped by post type. This field is a dimension.	dimension
ConversionMetricsList	ConversionMetricsList	A list of conversion metrics. This field is a dimension.	dimension
Country	Country	The country associated with an audience or publisher. This field is a dimension.	dimension
CreatedBy	CreatedBy	The user or entity that created a record. This field is a dimension.	dimension
Date Submitted UTC	DateSubmittedUTC	The date when an item was submitted, in Coordinated Universal Time. This field is a dimension.	dimension
DateSubmittedDate	DateSubmittedDate	The date when an item was submitted. This field is a dimension.	dimension
DateTimeCreated	DateTimeCreated	The date and time when a record was created. This field is a dimension.	dimension
Description	Description	A textual description of an item or entity. This field is a dimension.	dimension
Dislikes	Dislikes	The number of dislikes a post or content received. This field is a metric.	metric
Duration	Duration	The length of time, such as for a video or a campaign. This field is a metric.	metric
End Date	EndDate	The end date of a campaign or activity. This field is a dimension.	dimension
Engagement	Engagement	The total number of interactions with content (likes, comments, shares). This field is a metric.	metric
Engagement Rate	EngagementRate	The rate at which users interact with content. This field is a metric.	metric
Engagements Network	EngagementsNetwork	Engagement metrics specific to a social network. This field is a metric.	metric
Estimated Impressions	EstimatedImpressions	The estimated number of times a post was displayed. This field is a metric.	metric
Estimated Impressions Flag	EstimatedImpressionsFlag	A flag indicating if impressions are estimated. This field is a metric.	metric
Estimated Reach	EstimatedReach	The estimated number of unique users who saw a post. This field is a metric.	metric
Estimated Reach Flag	EstimatedReachFlag	A flag indicating if reach is estimated. This field is a metric.	metric
Ethnic Background	EthnicBackground	Demographic information about ethnic background. This field is a dimension.	dimension
Exits	Exits	The number of times users exited content or a page. This field is a metric.	metric
Extended Reach	ExtendedReach	The reach beyond the immediate audience, including shares and secondary exposure. This field is a dimension.	dimension
Facebook Comments	FacebookComments	The number of comments received on Facebook. This field is a dimension.	dimension
Facebook Likes	FacebookLikes	The number of likes received on Facebook. This field is a dimension.	dimension
Facebook Shares	FacebookShares	The number of shares received on Facebook. This field is a dimension.	dimension
Followers	Followers	The number of followers an account has. This field is a metric.	metric
Followers At Time Of Post	FollowersAtTimeOfPost	The number of followers an influencer had at the time a post was published. This field is a metric.	metric
Follows	Follows	The number of new followers gained. This field is a dimension.	dimension
Gender	Gender	Demographic information indicating the gender of the audience. This field is a dimension.	dimension
IG Base Metric Value	IGBaseMetricValue	The base metric value specific to Instagram. This field is a metric.	metric
IG Combined Base Metric Value	IGCombinedBaseMetricValue	The combined base metric value for Instagram. This field is a metric.	metric
IG Combined Engagement	IGCombinedEngagement	The total combined engagement for Instagram content. This field is a metric.	metric
IG Engagement	IGEngagement	Engagement metrics specific to Instagram. This field is a metric.	metric
IG Paid Base Metric Value	IGPaidBaseMetricValue	The base metric value for paid Instagram content. This field is a metric.	metric
IG Paid Engagement	IGPaidEngagement	Engagement metrics for paid Instagram content. This field is a metric.	metric
Id	Id	A unique identifier for an entity (e.g., post, campaign). This field is a dimension.	dimension
Impressions	Impressions	The number of times content was displayed. This field is a metric.	metric
Instagram Shares	InstagramShares	The number of shares received on Instagram. This field is a metric.	metric
Is Paid	IsPaid	Indicates whether the content or activity was part of a paid promotion. This field is a metric.	metric
Language	Language	The primary language associated with content or audience. This field is a dimension.	dimension
Language2	Language2	A secondary language associated with content or audience. This field is a dimension.	dimension
LastModified	LastModified	The date and time when a record was last modified. This field is a dimension.	dimension
LastModifiedBy	LastModifiedBy	The user or entity that last modified a record. This field is a dimension.	dimension
LastUpdatedDate	LastUpdatedDate	The date when a record was last updated. This field is a dimension.	dimension
Likes	Likes	The number of likes a post or content received. This field is a metric.	metric
Link Clicks	LinkClicks	The number of clicks on links within content. This field is a dimension.	dimension
LinkClicksByLabel	LinkClicksByLabel	Link clicks categorized by specific labels. This field is a dimension.	dimension
LinkClicksByMonth	LinkClicksByMonth	Link clicks grouped by month. This field is a dimension.	dimension
LinkClicksByPostType	LinkClicksByPostType	Link clicks grouped by the type of post. This field is a dimension.	dimension
LinkClicksNumberOfDestinations	LinkClicksNumberOfDestinations	The number of unique destinations that were reached via link clicks. This field is a metric.	metric
Manual Impressions Flag	ManualImpressionsFlag	A flag indicating if impressions were manually entered or adjusted. This field is a metric.	metric
Manual Reach Flag	ManualReachFlag	A flag indicating if reach was manually entered or adjusted. This field is a metric.	metric
Minutes Watched	MinutesWatched	The total minutes of video or live stream content watched. This field is a dimension.	dimension
Network	Network	The social network or platform. This field is a dimension.	dimension
Network Engagements	NetworkEngagements	Engagement metrics aggregated at the network level. This field is a metric.	metric
Network Impressions	NetworkImpressions	Impressions aggregated at the network level. This field is a metric.	metric
Network Publisher Id	NetworkPublisherId	The unique identifier for a publisher within a specific network. This field is a metric.	metric
Network Reach	NetworkReach	Reach aggregated at the network level. This field is a metric.	metric
NetworkViews_next	NetworkViews_next	Represents the number of views a post received on a specific social network. This field is a dimension.	dimension
OneTimeFollowers	OneTimeFollowers	The number of followers gained during a specific, non-recurring period. This field is a metric.	metric
OneTimeReach	OneTimeReach	The reach achieved during a specific, non-recurring period. This field is a metric.	metric
Paid Frequency	PaidFrequency	The average number of times each person in the target audience saw an ad. This field is a metric.	metric
Paid Impressions	PaidImpressions	Impressions generated from paid promotions. This field is a metric.	metric
Paid Media Stats	PaidMediaStats	Statistical data related to paid media campaigns. This field is a dimension.	dimension
Paid Reach	PaidReach	The number of unique users reached through paid promotions. This field is a metric.	metric
Paid Saves	PaidSaves	The number of times paid content was saved. This field is a metric.	metric
Paid Spend	PaidSpend	The total amount of money spent on paid promotions. This field is a metric.	metric
Paid Total Shares	PaidTotalShares	The total number of shares for paid content. This field is a metric.	metric
Paid Unique Clicks	PaidUniqueClicks	The number of unique clicks on paid content or ads. This field is a metric.	metric
PaidMediaStats.CombinedBaseMetricValue	PaidMediaStats.CombinedBaseMetricValue	The combined base metric value for paid media statistics. This field is a metric.	metric
PaidMediaStats.CombinedClicks	PaidMediaStats.CombinedClicks	The combined clicks for paid media statistics. This field is a metric.	metric
PaidMediaStats.CombinedComments	PaidMediaStats.CombinedComments	The combined comments for paid media statistics. This field is a metric.	metric
PaidMediaStats.CombinedEngagement	PaidMediaStats.CombinedEngagement	The combined engagement for paid media statistics. This field is a metric.	metric
PaidMediaStats.CombinedEngagementRate	PaidMediaStats.CombinedEngagementRate	The combined engagement rate for paid media statistics. This field is a metric.	metric
PaidMediaStats.CombinedImpressions	PaidMediaStats.CombinedImpressions	The combined impressions for paid media statistics. This field is a metric.	metric
PaidMediaStats.CombinedLikes	PaidMediaStats.CombinedLikes	The combined likes for paid media statistics. This field is a metric.	metric
PaidMediaStats.CombinedReach	PaidMediaStats.CombinedReach	The combined reach for paid media statistics. This field is a metric.	metric
PaidMediaStats.CombinedSaves	PaidMediaStats.CombinedSaves	The combined saves for paid media statistics. This field is a metric.	metric
PaidMediaStats.CombinedTotalShares	PaidMediaStats.CombinedTotalShares	The combined total shares for paid media statistics. This field is a metric.	metric
PaidMediaStats.CombinedViews	PaidMediaStats.CombinedViews	The combined views for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidAdRecallRate	PaidMediaStats.PaidAdRecallRate	The rate at which people remember seeing an ad for paid media. This field is a dimension.	dimension
PaidMediaStats.PaidAdRecallers	PaidMediaStats.PaidAdRecallers	The number of people who remember seeing an ad for paid media. This field is a dimension.	dimension
PaidMediaStats.PaidBaseMetricValue	PaidMediaStats.PaidBaseMetricValue	The base metric value for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidCPC	PaidMediaStats.PaidCPC	The cost-per-click for paid media. This field is a metric.	metric
PaidMediaStats.PaidCPM	PaidMediaStats.PaidCPM	The cost-per-mille (cost-per-thousand impressions) for paid media. This field is a metric.	metric
PaidMediaStats.PaidCPP	PaidMediaStats.PaidCPP	The cost-per-purchase for paid media. This field is a metric.	metric
PaidMediaStats.PaidCTR	PaidMediaStats.PaidCTR	The click-through rate for paid media. This field is a metric.	metric
PaidMediaStats.PaidClicks	PaidMediaStats.PaidClicks	The number of clicks for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidComments	PaidMediaStats.PaidComments	The number of comments for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidCurrency	PaidMediaStats.PaidCurrency	The currency used for paid media transactions. This field is a dimension.	dimension
PaidMediaStats.PaidEngagement	PaidMediaStats.PaidEngagement	The engagement metrics for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidEngagementRate	PaidMediaStats.PaidEngagementRate	The engagement rate for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidFrequency	PaidMediaStats.PaidFrequency	The frequency of ad exposure for paid media. This field is a metric.	metric
PaidMediaStats.PaidImpressions	PaidMediaStats.PaidImpressions	The impressions for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidLikes	PaidMediaStats.PaidLikes	The number of likes for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidLinkClicks	PaidMediaStats.PaidLinkClicks	The number of link clicks for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidOffsiteConversions	PaidMediaStats.PaidOffsiteConversions	Conversions that occurred outside the social platform for paid media. This field is a dimension.	dimension
PaidMediaStats.PaidOnsiteConversions	PaidMediaStats.PaidOnsiteConversions	Conversions that occurred within the social platform for paid media. This field is a dimension.	dimension
PaidMediaStats.PaidPosts	PaidMediaStats.PaidPosts	The number of paid posts. This field is a metric.	metric
PaidMediaStats.PaidReach	PaidMediaStats.PaidReach	The reach for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidRelevanceScore	PaidMediaStats.PaidRelevanceScore	A score indicating the relevance of an ad for paid media. This field is a dimension.	dimension
PaidMediaStats.PaidSaves	PaidMediaStats.PaidSaves	The number of saves for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidSpend	PaidMediaStats.PaidSpend	The spend for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidTotalShares	PaidMediaStats.PaidTotalShares	The total shares for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidUniqueClicks	PaidMediaStats.PaidUniqueClicks	The number of unique clicks for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidUniqueComments	PaidMediaStats.PaidUniqueComments	The number of unique comments for paid media statistics. This field is a dimension.	dimension
PaidMediaStats.PaidUniqueEngagements	PaidMediaStats.PaidUniqueEngagements	The number of unique engagements for paid media statistics. This field is a dimension.	dimension
PaidMediaStats.PaidUniqueLinkClicks	PaidMediaStats.PaidUniqueLinkClicks	The number of unique link clicks for paid media statistics. This field is a metric.	metric
PaidMediaStats.PaidUniqueReactions	PaidMediaStats.PaidUniqueReactions	The number of unique reactions for paid media statistics. This field is a dimension.	dimension
PaidMediaStats.PaidUniqueShares	PaidMediaStats.PaidUniqueShares	The number of unique shares for paid media statistics. This field is a dimension.	dimension
PaidMediaStats.PaidViews	PaidMediaStats.PaidViews	The number of views for paid media statistics. This field is a metric.	metric
Partner Id	PartnerId	The unique identifier for a partner. This field is a metric.	metric
Peak Stream Concurrent Views	PeakStreamConcurrentViews	The highest number of concurrent viewers reached during a live stream. This field is a dimension.	dimension
Pinterest Shares	PinterestShares	The number of shares received on Pinterest. This field is a dimension.	dimension
Post	Post	Details about a specific social media post. This field is a dimension.	dimension
Post Clicks	PostClicks	The number of clicks on a post itself. This field is a metric.	metric
Post Id	PostId	The unique identifier for a social media post. This field is a dimension.	dimension
Post Link	PostLink	The URL of the social media post. This field is a dimension.	dimension
Post Title	PostTitle	The title or main text of the social media post. This field is a dimension.	dimension
Post Type	PostType	The type of social media post (e.g., photo, video, story). This field is a dimension.	dimension
Posts	Posts	The total number of posts. This field is a metric.	metric
Profile Visits	ProfileVisits	The number of times a social media profile was visited. This field is a metric.	metric
Publisher Id	PublisherId	The unique identifier for a publisher or influencer. This field is a metric.	metric
Publisher Name	PublisherName	The name of the publisher or influencer. This field is a dimension.	dimension
Reach	Reach	The number of unique users who saw content. This field is a metric.	metric
Replies	Replies	The number of replies to comments or messages. This field is a metric.	metric
Retweets	Retweets	The number of retweets received on Twitter. This field is a dimension.	dimension
Saves	Saves	The number of times content was saved. This field is a metric.	metric
Score	Score	A calculated score, often indicating performance or influence. This field is a metric.	metric
Size	Size	The size of an entity or group, often referring to audience size. This field is a dimension.	dimension
Social Id	SocialId	The unique identifier for a social media account. This field is a metric.	metric
Social Media Value	SocialMediaValue	The calculated monetary value of social media activity. This field is a metric.	metric
Social Network	SocialNetwork	The social media platform where the activity occurred (e.g., Instagram, Facebook). This field is a dimension.	dimension
Start Date	StartDate	The start date of a campaign or activity. This field is a dimension.	dimension
Status	Status	The current status of an entity (e.g., active, pending). This field is a dimension.	dimension
Sticker Taps	StickerTaps	The number of taps on interactive stickers in stories or posts. This field is a dimension.	dimension
Subscribers Gained	SubscribersGained	The number of new subscribers gained. This field is a metric.	metric
Subscribers Lost	SubscribersLost	The number of subscribers lost. This field is a metric.	metric
Swipe Aways	SwipeAways	The number of times users swiped away from a story or content. This field is a metric.	metric
Swipe Ups	SwipeUps	The number of times users swiped up on a story to follow a link. This field is a metric.	metric
Tags	Tags	Keywords or labels associated with content or a profile. This field is a dimension.	dimension
Taps Back	TapsBack	The number of times users tapped back to view previous content in a story or sequence. This field is a metric.	metric
Taps Forward	TapsForward	The number of times users tapped forward to view the next content in a story or sequence. This field is a metric.	metric
Total Reach	TotalReach	The total number of unique users who saw content. This field is a metric.	metric
Total Shares	TotalShares	The total number of times content was shared. This field is a metric.	metric
Total Subscribers	TotalSubscribers	The total number of subscribers a channel or profile has. This field is a metric.	metric
TotalViewTime	TotalViewTime	The total amount of time content was viewed. This field is a metric.	metric
Twitter Shares	TwitterShares	The number of shares received on Twitter. This field is a dimension.	dimension
User Name	UserName	The username of the account associated with the data. This field is a dimension.	dimension
Views	Views	The number of times content was viewed. This field is a metric.	metric
Views_next	Views_next	The number of views received for the next piece of content in a sequence. This field is a metric.	metric
Votes	Votes	The number of votes received, typically in a poll or interactive element. This field is a dimension.	dimension
Zip Code	ZipCode	The zip code associated with an audience or publisher. This field is a dimension.	dimension