CreatorIQ: Most-used fields

The table below gives information about most-used fields that you can import from CreatorIQ. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ActualImpressions	ActualImpressions	The actual number of times a post was displayed. Note: This field is marked for deprecation in the CreatorIQ API.	metric
ActualReach	ActualReach	The actual number of unique users who saw the post. Similar to ‘Reach’ which indicates unique accounts that saw the post.	metric
Age	Age	Demographic data representing the age of the audience or publisher. This is typically retrieved from publisher or audience data.	metric
AverageViewDuration	AverageViewDuration	The average length of time (in seconds) that viewers watched a video or streamed content. This is a common video performance metric.	metric
AverageViewPercentage	AverageViewPercentage		metric
AvgStreamConcurrentViews	AvgStreamConcurrentViews		metric
CampaignId	CampaignId	Unique identifier for a marketing campaign.	metric
CampaignName	CampaignName	The name given to an influencer marketing campaign.	dimension
CampaignStatus	CampaignStatus	The current operational status of the marketing campaign.	dimension
Clicks	Clicks	The total number of clicks on a post, which may include clicks on links, profiles, or other elements.	metric
Comments	Comments	The total number of comments received on a social media post.	metric
Country	Country	Demographic data representing the country of the audience or publisher. This is typically retrieved from publisher or audience data.	dimension
Dislikes	Dislikes	The total number of dislikes received on a piece of content, typically for video platforms like YouTube.	metric
EarnedMedia	EarnedMedia		metric
EndDate	EndDate	The end date of the influencer marketing campaign or a post’s activity period.	dimension
Engagement	Engagement	A measure of audience interaction with content (e.g., likes, comments, shares).	metric
EngagementRate	EngagementRate	A metric indicating the level of interaction users have with content, calculated based on various engagement metrics like likes, comments, and shares relative to reach or impressions.	metric
EstimatedImpressions	EstimatedImpressions	An estimated number of times a post was displayed. This is often an approximation used in campaign planning or reporting.	metric
EstimatedImpressionsFlag	EstimatedImpressionsFlag		metric
EstimatedReach	EstimatedReach	An estimated number of unique users who saw the post. This is often an approximation used in campaign planning or reporting.	metric
EstimatedReachFlag	EstimatedReachFlag		metric
Exits	Exits		metric
FacebookComments	FacebookComments	The total number of comments received on a Facebook post.	dimension
FacebookLikes	FacebookLikes	The total number of likes received on a Facebook post.	dimension
FacebookShares	FacebookShares	The total number of shares a Facebook post received.	dimension
FollowersAtTimeOfPost	FollowersAtTimeOfPost	The count of followers a social account had at the specific time a post was published.	metric
Follows	Follows	The number of new followers gained directly from a post or interaction.	dimension
IGCombinedEngagement	IGCombinedEngagement	The combined engagement metrics for an Instagram post, which may include various interactions like likes, comments, and shares.	metric
IGEngagement	IGEngagement	The total engagement for an Instagram post, including interactions like likes and comments.	metric
IGPaidEngagement	IGPaidEngagement	The engagement generated on Instagram posts through paid promotional efforts.	dimension
Id	Id	A generic unique identifier for an entity, which could be a post, publisher, or campaign depending on the context.	dimension
InstagramShares	InstagramShares	The number of times an Instagram post was shared, for example, through direct messages.	metric
Likes	Likes	The total number of ‘likes’ or positive reactions received on a social media post.	metric
LinkClicks	LinkClicks	The total number of times a link within the post was clicked by users.	dimension
MinutesWatched	MinutesWatched	The total duration, in minutes, that users spent watching video content.	metric
NetworkImpressions	NetworkImpressions	The total number of impressions across the entire social network for a post. Note: This field is marked for deprecation in the CreatorIQ API.	metric
NetworkPublisherId	NetworkPublisherId		metric
NetworkViews_next	NetworkViews_next	The total number of views across the entire social network, using the updated ‘views_next’ metric. This field replaces older ‘Views’ metrics.	metric
OneTimeFollowers	OneTimeFollowers		metric
OneTimeReach	OneTimeReach		metric
PartnerId	PartnerId		metric
PeakStreamConcurrentViews	PeakStreamConcurrentViews		metric
PinterestShares	PinterestShares	The total number of times a Pinterest post (Pin) was shared or re-pinned.	dimension
Post	Post	A general reference to a social media post, which can include various details and metrics.	dimension
PostId	PostId	A unique identifier for a specific social media post.	dimension
PostKey	PostKey		dimension
PostLink	PostLink	The URL of the social media post.	dimension
PostTitle	PostTitle	The title or caption associated with the social media post.	dimension
PostType	PostType	The type of social media post, e.g., video, image, story.	dimension
Posts	Posts	The individual pieces of content published by an influencer as part of a campaign. This includes various post types such as photos, videos, or reels, and is a core component of campaign activity data.	metric
ProfileVisits	ProfileVisits	The number of times users clicked to view the associated profile from the post.	metric
PublisherId	PublisherId	A unique identifier for the publisher (content creator/influencer).	metric
PublisherName	PublisherName	The name of the publisher (content creator/influencer).	dimension
Reach	Reach	The number of unique users who saw the post or content.	metric
Replies	Replies	The total number of replies or responses to a post, commonly used for conversational platforms like Twitter.	metric
Retweets	Retweets	The total number of times a Twitter post was retweeted.	metric
Saves	Saves	The number of times a post was saved or bookmarked by users, common on platforms like Instagram and Pinterest.	metric
SocialId	SocialId		metric
SocialNetwork	SocialNetwork	The social media platform where the post was published (e.g., Instagram, TikTok, YouTube).	dimension
SocialNetworkId	SocialNetworkId	The identifier for the social network where the post was published, e.g., ‘instagram’, ‘facebook’.	dimension
StartDate	StartDate	The start date of the influencer marketing campaign or a post’s activity period.	dimension
Status	Status		dimension
TotalReach	TotalReach	The total number of unique users who saw the content across all platforms or a specific campaign.	metric
TotalShares	TotalShares	The total number of times a piece of content (post) has been shared across social media platforms within a campaign. This is a per-post performance metric.	metric
TotalViewTime	TotalViewTime	The cumulative duration, in seconds, that users spent watching video content.	metric
TwitterShares	TwitterShares	The total number of times a Twitter post (Tweet) was shared or retweeted.	dimension
UserName	UserName	The username of the social media account that published the post.	dimension
Views	Views	The number of times content was viewed. This field is a metric.	metric
ViewsUnique	ViewsUnique	The number of unique viewers for a video or content. Note: This field is marked for deprecation in the CreatorIQ API.	dimension
Views_next	Views_next	The updated and current total number of views for a post or video content. This field replaces older ‘Views’ metrics.	metric
Votes	Votes		dimension