CreatorIQ: Most-used fields

The table below gives information about most-used fields that you can import from CreatorIQ. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
CampaignId	CampaignId	Unique identifier for a marketing campaign.	dimension
CampaignName	CampaignName	The name given to an influencer marketing campaign.	dimension
Comments	Comments	The total number of comments received on a social media post.	metric
EndDate	EndDate	The end date of the influencer marketing campaign or a post’s activity period.	dimension
Id	Id	A unique identifier for an entity (e.g., post, campaign). This field is a dimension.	dimension
Impressions	Impressions	The total number of times a social media post was displayed. This field is deprecated; consider using ‘Views’ for current data.	metric
Likes	Likes	The total number of ‘likes’ or positive reactions received on a social media post.	metric
Post	Post	The raw content or text data of the social media post.	dimension
PostId	PostId	Unique identifier for a specific social media post within a campaign.	dimension
PostLink	PostLink		dimension
PostType	PostType	The type of the social media post, such as image, video, or story.	dimension
PublisherId	PublisherId	Unique identifier for a publisher (influencer or creator).	metric
PublisherName	PublisherName	The name of the publisher (influencer or creator).	dimension
Reach	Reach	The total number of unique users who saw the social media post.	metric
SocialNetwork	SocialNetwork	The social media platform where the post was published (e.g., Instagram, TikTok, YouTube).	dimension
StartDate	StartDate	The start date of the influencer marketing campaign or a post’s activity period.	dimension
Status	Status	The current status of an entity (e.g., active, pending). This field is a dimension.	dimension
TotalShares	TotalShares	The total number of times the social media post has been shared.	metric
UserName	UserName	The username of the social media account associated with the post.	dimension
Views	Views	The number of times content was viewed. This field is a metric.	metric