CreatorIQ: Most-used fields

The table below gives information about most-used fields that you can import from CreatorIQ. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AverageViewDuration	AverageViewDuration	The average length of time (in seconds) that viewers watched a video or streamed content. This is a common video performance metric.	dimension
AvgStreamConcurrentViews	AvgStreamConcurrentViews	The average number of concurrent viewers during a live stream.	dimension
BaseMetricValue	BaseMetricValue	The value of the primary metric used for campaign performance measurement, such as followers or views.	dimension
CampaignId	CampaignId	Unique identifier for a marketing campaign.	dimension
CampaignName	CampaignName	The name given to an influencer marketing campaign.	dimension
CampaignStatus	CampaignStatus	The current operational status of the marketing campaign.	dimension
Clicks	Clicks	The total number of clicks on content, links, or calls to action.	metric
Comments	Comments	The total number of comments received on a social media post.	metric
ConversionMetrics	ConversionMetrics	Key performance indicators that measure the effectiveness of a campaign in achieving specific goals, such as sales, sign-ups, or leads.	dimension
ConversionMetricsByMonth	ConversionMetricsByMonth	Conversion metrics aggregated on a monthly basis, providing insights into conversion performance over time.	dimension
ConversionMetricsByPostType	ConversionMetricsByPostType	Conversion metrics categorized by the type of content post (e.g., image, video, story), allowing analysis of which content formats drive the most conversions.	dimension
ConversionMetricsList	ConversionMetricsList	A collection of various conversion-related metrics associated with campaign activities or individual posts.	dimension
Dislikes	Dislikes	The total number of dislikes received on a piece of content.	metric
EarnedMedia	EarnedMedia	The value of media generated through organic influencer activity, not directly paid for.	dimension
EndDate	EndDate	The end date of the influencer marketing campaign or a post’s activity period.	dimension
Engagement	Engagement	A measure of audience interaction with content (e.g., likes, comments, shares).	dimension
EngagementRate	EngagementRate	A metric indicating the level of interaction users have with content, calculated based on various engagement metrics like likes, comments, and shares relative to reach or impressions.	dimension
EstimatedImpressions	EstimatedImpressions	An estimated number of times a post was displayed. This is often an approximation used in campaign planning or reporting.	metric
EstimatedImpressionsFlag	EstimatedImpressionsFlag	Indicates if the impression count is an estimated value rather than an exact measurement.	metric
EstimatedReach	EstimatedReach	An estimated number of unique users who saw the post. This is often an approximation used in campaign planning or reporting.	metric
EstimatedReachFlag	EstimatedReachFlag	Indicates if the reach count is an estimated value rather than an exact measurement.	metric
Exits	Exits	The number of times users exited a stream or content.	dimension
ExtendedReach	ExtendedReach	The total audience reached, including secondary exposure beyond the initial audience.	dimension
FacebookComments	FacebookComments	The total number of comments received on a Facebook post.	dimension
FacebookLikes	FacebookLikes	The total number of likes received on a Facebook post.	dimension
FacebookShares	FacebookShares	The total number of shares a Facebook post received.	dimension
Follows	Follows	The number of new followers gained directly from a post or interaction.	dimension
IGBaseMetricValue	IGBaseMetricValue	The value of the base metric specific to Instagram.	dimension
IGCombinedBaseMetricValue	IGCombinedBaseMetricValue	The combined base metric value for Instagram, encompassing both organic and paid activity.	dimension
IGCombinedEngagement	IGCombinedEngagement	The total engagement from Instagram content, combining organic and paid interactions.	dimension
IGEngagement	IGEngagement	The total engagement for an Instagram post, including interactions like likes and comments.	dimension
IGPaidBaseMetricValue	IGPaidBaseMetricValue	The base metric value for Instagram content specifically attributed to paid campaigns.	dimension
IGPaidEngagement	IGPaidEngagement	The engagement generated on Instagram posts through paid promotional efforts.	dimension
Id	Id	The unique identifier for a specific entity, such as a post within a campaign.	dimension
InstagramShares	InstagramShares	The number of times an Instagram post was shared, for example, through direct messages.	dimension
Likes	Likes	The total number of ‘likes’ or positive reactions received on a social media post.	metric
LinkClicks	LinkClicks	The total number of times a link within the post was clicked by users.	metric
LinkClicksByLabel	LinkClicksByLabel	The number of clicks on trackable links, categorized or filtered by specific labels associated with those links.	dimension
LinkClicksByMonth	LinkClicksByMonth	The total number of clicks on tracked links, aggregated by month, providing insight into monthly user engagement with campaign links.	dimension
LinkClicksByPostType	LinkClicksByPostType	The total number of clicks on tracked links, categorized by the type of content post, helping to identify which content types generate the most link engagement.	dimension
LinkClicksNumberOfDestinations	LinkClicksNumberOfDestinations	The count of unique URLs or destinations that were clicked through tracking links, indicating the diversity of traffic driven by a campaign.	metric
MinutesWatched	MinutesWatched	The total duration, in minutes, that users spent watching video content.	dimension
NetworkImpressions	NetworkImpressions	The total number of impressions across the entire social network for a post. Note: This field is marked for deprecation in the CreatorIQ API.	dimension
NetworkViews_next	NetworkViews_next	The total number of views across the entire social network, using the updated ‘views_next’ metric. This field replaces older ‘Views’ metrics.	dimension
OneTimeFollowers	OneTimeFollowers	The number of new followers gained during the campaign period.	dimension
OneTimeReach	OneTimeReach	The number of unique users reached during the campaign for the first time.	metric
PaidMediaStats	PaidMediaStats	A collection of metrics related to the performance of paid media campaigns.	dimension
PeakStreamConcurrentViews	PeakStreamConcurrentViews	The highest number of concurrent viewers observed at any point during a live stream.	dimension
PinterestShares	PinterestShares	The total number of times a Pinterest post (Pin) was shared or re-pinned.	dimension
Post	Post	The actual content of the social media post being tracked in a campaign.	dimension
PostId	PostId	The unique identifier assigned to a specific post on the social network.	dimension
PostLink	PostLink	The direct URL or permalink to the social media post.	dimension
PostType	PostType	The category or format of the social media post (e.g., image, video, story, tweet).	dimension
Posts	Posts	The individual pieces of content published by an influencer as part of a campaign. This includes various post types such as photos, videos, or reels, and is a core component of campaign activity data.	metric
ProfileVisits	ProfileVisits	The number of times users clicked to view the associated profile from the post.	dimension
PublisherId	PublisherId	The unique identifier for the publisher (influencer or content creator) associated with the campaign activity.	dimension
PublisherName	PublisherName	The name of the publisher (influencer or content creator) who created the post.	dimension
Reach	Reach	The number of unique users who saw the post or content.	metric
Replies	Replies	The total number of replies to content or comments.	dimension
Retweets	Retweets	The total number of times a Twitter post was retweeted.	dimension
Saves	Saves	The number of times a post was saved or bookmarked by users, common on platforms like Instagram and Pinterest.	dimension
SocialMediaValue	SocialMediaValue	The monetary value attributed to social media activity and engagement.	dimension
SocialNetwork	SocialNetwork	The social media platform where the post was published (e.g., Instagram, Facebook, YouTube).	dimension
StartDate	StartDate	The start date of the influencer marketing campaign or a post’s activity period.	dimension
Status	Status	The current status of a campaign post, such as ‘Published’.	dimension
SwipeUps	SwipeUps	The number of times users swiped up on a call-to-action link in content, typically in Instagram Stories.	dimension
TotalReach	TotalReach	The total number of unique users who saw the content across all platforms or a specific campaign.	metric
TotalShares	TotalShares	The total number of times a piece of content (post) has been shared across social media platforms within a campaign. This is a per-post performance metric.	dimension
TotalViewTime	TotalViewTime	The cumulative duration, in seconds, that users spent watching video content.	dimension
TwitterShares	TwitterShares	The total number of times a Twitter post (Tweet) was shared or retweeted.	dimension
UserName	UserName	The username of the content creator on the respective social media network.	dimension
Views	Views	The number of times content was viewed. This field is a metric.	dimension
Views_next	Views_next	The updated and current total number of views for a post or video content. This field replaces older ‘Views’ metrics.	metric
Votes	Votes	The number of votes received on a post, often related to interactive content or polls.	dimension