CreatorIQ: Most-used fields

The table below gives information about most-used fields that you can import from CreatorIQ. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AverageViewDuration	AverageViewDuration	The average length of time (in seconds) that viewers watched a video or streamed content. This is a common video performance metric.	metric
AvgStreamConcurrentViews	AvgStreamConcurrentViews	The average number of concurrent viewers during a live stream.	dimension
BaseMetricValue	BaseMetricValue	The value of the primary metric used for campaign performance measurement, such as followers or views.	metric
CampaignId	CampaignId	Unique identifier for a marketing campaign.	metric
CampaignName	CampaignName	The name given to an influencer marketing campaign.	dimension
CampaignStatus	CampaignStatus	The current operational status of the marketing campaign.	dimension
Clicks	Clicks	The total number of clicks on content, links, or calls to action.	metric
Comments	Comments	The total number of comments received on a social media post.	metric
Dislikes	Dislikes	The total number of dislikes received on a piece of content.	metric
EarnedMedia	EarnedMedia	The value of media generated through organic influencer activity, not directly paid for.	metric
EndDate	EndDate	The end date of the influencer marketing campaign or a post’s activity period.	dimension
Engagement	Engagement	A measure of audience interaction with content (e.g., likes, comments, shares).	metric
EngagementRate	EngagementRate	A metric indicating the level of interaction users have with content, calculated based on various engagement metrics like likes, comments, and shares relative to reach or impressions.	metric
EstimatedImpressions	EstimatedImpressions	An estimated number of times a post was displayed. This is often an approximation used in campaign planning or reporting.	metric
EstimatedImpressionsFlag	EstimatedImpressionsFlag	Indicates if the impression count is an estimated value rather than an exact measurement.	metric
EstimatedReach	EstimatedReach	An estimated number of unique users who saw the post. This is often an approximation used in campaign planning or reporting.	metric
EstimatedReachFlag	EstimatedReachFlag	Indicates if the reach count is an estimated value rather than an exact measurement.	metric
Exits	Exits	The number of times users exited a stream or content.	metric
ExtendedReach	ExtendedReach	The total audience reached, including secondary exposure beyond the initial audience.	dimension
FacebookComments	FacebookComments	The total number of comments received on a Facebook post.	dimension
FacebookLikes	FacebookLikes	The total number of likes received on a Facebook post.	dimension
FacebookShares	FacebookShares	The total number of shares a Facebook post received.	dimension
Follows	Follows	The number of new followers gained directly from a post or interaction.	dimension
IGBaseMetricValue	IGBaseMetricValue	The value of the base metric specific to Instagram.	metric
IGCombinedBaseMetricValue	IGCombinedBaseMetricValue	The combined base metric value for Instagram, encompassing both organic and paid activity.	metric
IGCombinedEngagement	IGCombinedEngagement	The total engagement from Instagram content, combining organic and paid interactions.	metric
IGEngagement	IGEngagement	The total engagement for an Instagram post, including interactions like likes and comments.	metric
IGPaidBaseMetricValue	IGPaidBaseMetricValue	The base metric value for Instagram content specifically attributed to paid campaigns.	dimension
IGPaidEngagement	IGPaidEngagement	The engagement generated on Instagram posts through paid promotional efforts.	metric
InstagramShares	InstagramShares	The number of times an Instagram post was shared, for example, through direct messages.	metric
Likes	Likes	The total number of ‘likes’ or positive reactions received on a social media post.	metric
LinkClicks	LinkClicks	The total number of times a link within the post was clicked by users.	dimension
MinutesWatched	MinutesWatched	The total duration, in minutes, that users spent watching video content.	dimension
NetworkImpressions	NetworkImpressions	The total number of impressions across the entire social network for a post. Note: This field is marked for deprecation in the CreatorIQ API.	metric
NetworkViews_next	NetworkViews_next	The total number of views across the entire social network, using the updated ‘views_next’ metric. This field replaces older ‘Views’ metrics.	metric
OneTimeFollowers	OneTimeFollowers	The number of new followers gained during the campaign period.	metric
OneTimeReach	OneTimeReach	The number of unique users reached during the campaign for the first time.	metric
PaidMediaStats	PaidMediaStats	A collection of metrics related to the performance of paid media campaigns.	dimension
PaidMediaStats.CombinedBaseMetricValue	PaidMediaStats.CombinedBaseMetricValue	The total value of the primary metric across all paid media activities, encompassing organic and paid contributions.	metric
PaidMediaStats.CombinedClicks	PaidMediaStats.CombinedClicks	The total number of clicks from both organic and paid media.	metric
PaidMediaStats.CombinedComments	PaidMediaStats.CombinedComments	The total number of comments received from both organic and paid media.	metric
PaidMediaStats.CombinedEngagement	PaidMediaStats.CombinedEngagement	The total engagement generated from both organic and paid media activities.	metric
PaidMediaStats.CombinedEngagementRate	PaidMediaStats.CombinedEngagementRate	The engagement rate calculated across both organic and paid media.	dimension
PaidMediaStats.CombinedImpressions	PaidMediaStats.CombinedImpressions	The total number of impressions from both organic and paid media.	metric
PaidMediaStats.CombinedLikes	PaidMediaStats.CombinedLikes	The total number of likes received from both organic and paid media.	metric
PaidMediaStats.CombinedReach	PaidMediaStats.CombinedReach	The total reach achieved across both organic and paid media.	metric
PaidMediaStats.CombinedSaves	PaidMediaStats.CombinedSaves	The total number of times content was saved from both organic and paid media.	metric
PaidMediaStats.CombinedTotalShares	PaidMediaStats.CombinedTotalShares	The total number of shares for content from both organic and paid media.	metric
PaidMediaStats.CombinedViews	PaidMediaStats.CombinedViews	The total number of views for content from both organic and paid media.	metric
PaidMediaStats.PaidAdRecallRate	PaidMediaStats.PaidAdRecallRate	The percentage of people who remember seeing an ad.	dimension
PaidMediaStats.PaidAdRecallers	PaidMediaStats.PaidAdRecallers	The number of people who remember seeing an ad.	dimension
PaidMediaStats.PaidBaseMetricValue	PaidMediaStats.PaidBaseMetricValue	The value of the primary metric specifically for paid media campaigns.	dimension
PaidMediaStats.PaidCPC	PaidMediaStats.PaidCPC	Cost Per Click, the average cost for each click on a paid advertisement.	metric
PaidMediaStats.PaidCPM	PaidMediaStats.PaidCPM	Cost Per Mille (or Cost Per Thousand Impressions), the cost for one thousand impressions of a paid advertisement.	metric
PaidMediaStats.PaidCPP	PaidMediaStats.PaidCPP	Cost Per Point, a measure used in media buying to determine the cost of reaching one percentage point of the target audience.	dimension
PaidMediaStats.PaidCTR	PaidMediaStats.PaidCTR	Click-Through Rate, the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.	metric
PaidMediaStats.PaidClicks	PaidMediaStats.PaidClicks	The total number of clicks on paid advertisements or sponsored content.	metric
PaidMediaStats.PaidComments	PaidMediaStats.PaidComments	The number of comments received on paid advertisements or sponsored content.	metric
PaidMediaStats.PaidCurrency	PaidMediaStats.PaidCurrency	The currency used for paid media spend (e.g., USD).	dimension
PaidMediaStats.PaidEngagement	PaidMediaStats.PaidEngagement	The total engagement generated from paid media activities.	metric
PaidMediaStats.PaidEngagementRate	PaidMediaStats.PaidEngagementRate	The engagement rate specifically for paid media campaigns.	dimension
PaidMediaStats.PaidFrequency	PaidMediaStats.PaidFrequency	The average number of times a person in the target audience has been exposed to a paid advertisement.	metric
PaidMediaStats.PaidImpressions	PaidMediaStats.PaidImpressions	The total number of times paid advertisements or sponsored content were displayed.	metric
PaidMediaStats.PaidLikes	PaidMediaStats.PaidLikes	The number of likes received on paid advertisements or sponsored content.	metric
PaidMediaStats.PaidLinkClicks	PaidMediaStats.PaidLinkClicks	The number of clicks specifically on links within paid advertisements or sponsored content.	metric
PaidMediaStats.PaidObjective	PaidMediaStats.PaidObjective	The specific goal or objective of the paid media campaign (e.g., website conversions, brand awareness).	dimension
PaidMediaStats.PaidOffsiteConversions	PaidMediaStats.PaidOffsiteConversions	The number of conversions that occurred on an external website or platform as a result of paid media.	dimension
PaidMediaStats.PaidOnsiteConversions	PaidMediaStats.PaidOnsiteConversions	The number of conversions that occurred directly on the platform as a result of paid media.	dimension
PaidMediaStats.PaidPosts	PaidMediaStats.PaidPosts	The number of posts identified as paid media.	metric
PaidMediaStats.PaidReach	PaidMediaStats.PaidReach	The number of unique users reached through paid media campaigns.	metric
PaidMediaStats.PaidRelevanceScore	PaidMediaStats.PaidRelevanceScore	A metric indicating how relevant a paid ad is to its target audience.	dimension
PaidMediaStats.PaidSaves	PaidMediaStats.PaidSaves	The number of times paid content was saved by users.	dimension
PaidMediaStats.PaidSpend	PaidMediaStats.PaidSpend	The total amount of money spent on paid media campaigns.	metric
PaidMediaStats.PaidTotalShares	PaidMediaStats.PaidTotalShares	The total number of shares for paid content.	metric
PaidMediaStats.PaidUniqueClicks	PaidMediaStats.PaidUniqueClicks	The number of unique users who clicked on paid advertisements or sponsored content.	dimension
PaidMediaStats.PaidUniqueComments	PaidMediaStats.PaidUniqueComments	The number of unique users who commented on paid advertisements or sponsored content.	dimension
PaidMediaStats.PaidUniqueEngagements	PaidMediaStats.PaidUniqueEngagements	The number of unique users who engaged with paid media activities.	dimension
PaidMediaStats.PaidUniqueLinkClicks	PaidMediaStats.PaidUniqueLinkClicks	The number of unique users who clicked on links within paid advertisements or sponsored content.	dimension
PaidMediaStats.PaidUniqueReactions	PaidMediaStats.PaidUniqueReactions	The number of unique users who reacted to paid advertisements or sponsored content.	dimension
PaidMediaStats.PaidUniqueShares	PaidMediaStats.PaidUniqueShares	The number of unique users who shared paid content.	dimension
PaidMediaStats.PaidViews	PaidMediaStats.PaidViews	The total number of views for paid advertisements or sponsored content.	metric
PeakStreamConcurrentViews	PeakStreamConcurrentViews	The highest number of concurrent viewers observed at any point during a live stream.	dimension
PinterestShares	PinterestShares	The total number of times a Pinterest post (Pin) was shared or re-pinned.	dimension
Posts	Posts	The individual pieces of content published by an influencer as part of a campaign. This includes various post types such as photos, videos, or reels, and is a core component of campaign activity data.	metric
ProfileVisits	ProfileVisits	The number of times users clicked to view the associated profile from the post.	metric
Reach	Reach	The number of unique users who saw the post or content.	metric
Replies	Replies	The total number of replies to content or comments.	metric
Retweets	Retweets	The total number of times a Twitter post was retweeted.	dimension
Saves	Saves	The number of times a post was saved or bookmarked by users, common on platforms like Instagram and Pinterest.	metric
SocialMediaValue	SocialMediaValue	The monetary value attributed to social media activity and engagement.	metric
StartDate	StartDate	The start date of the influencer marketing campaign or a post’s activity period.	dimension
TotalReach	TotalReach	The total number of unique users who saw the content across all platforms or a specific campaign.	metric
TotalShares	TotalShares	The total number of times a piece of content (post) has been shared across social media platforms within a campaign. This is a per-post performance metric.	metric
TotalViewTime	TotalViewTime	The cumulative duration, in seconds, that users spent watching video content.	metric
TwitterShares	TwitterShares	The total number of times a Twitter post (Tweet) was shared or retweeted.	dimension
Views	Views	The number of times content was viewed. This field is a metric.	metric
Views_next	Views_next	The updated and current total number of views for a post or video content. This field replaces older ‘Views’ metrics.	metric
Votes	Votes	The total number of votes received on content, typically in survey or poll contexts.	dimension