Emarsys: Most-used fields#
The table below gives information about most-used fields that you can import from Emarsys. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
block_bounces Metric
The number of emails returned to sender due to being blocked by spam filters.
campaign Metric
The identifier of the email campaign.
campaignId Metric
The identifier of the email campaign.
campaignName Dimension
The name of the email campaign.
complained Metric
The number of recipients who marked the email as spam in their email client.
date Dimension
The specific date associated with a campaign event, such as the creation date of an email campaign or a launch date.
email_subject Dimension
The subject line of the email campaign.
endDate Dimension
The end date for a reporting period or campaign duration.
hard_bounces Metric
The number of emails returned to sender due to permanent problems.
launch Metric
Indicates the status or details related to the initiation and sending process of the email campaign.
launches Metric
The number of launches within a given time range or a collection of launch details.
linkId Metric
The identifier of a specific tracked link within an email campaign.
opened Metric
The number of times emails were opened by recipients.
planned Metric
The total number of contacts assigned to the launch.
sent Metric
The number of emails successfully sent from Emarsys servers.
soft_bounces Metric
The number of emails returned to sender due to temporary problems.
startDate Dimension
The start date for a reporting period or campaign duration.
timestamp Dimension
A point in time, often indicating when an event occurred or when data was recorded.
total_clicks Metric
The total number of clicks on links tracked within an email campaign, counting multiple clicks per contact.
tracked_url Dimension
The URL of a tracked link within an email campaign.
unique_clicks Metric
The number of unique clicks on links tracked within an email campaign, counting only a single click per contact.
unsubscribe Metric
The number of clicks on the unsubscribe link within an email campaign.
url Dimension
The URL of a tracked link within an email campaign.