Emarsys: Most-used fields

The table below gives information about most-used fields that you can import from Emarsys. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
blockBounced	blockBounced		metric
block_bounces	block_bounces	The number of emails returned to sender due to being blocked by spam filters.	metric
campaign	campaign	Campaign.	metric
campaignId	campaignId	Campaign ID.	metric
campaignName	campaignName	Campaign name.	dimension
complained	complained	The number of recipients who marked the email as spam in their email client.	metric
contacts	contacts		metric
date	date	Date.	dimension
email_subject	email_subject	Email subject.	dimension
endDate	endDate	End date.	dimension
hardBounced	hardBounced		metric
hard_bounces	hard_bounces	The number of emails returned to sender due to permanent problems.	metric
id	id	The unique indentifier of the object.	dimension
launch	launch		metric
launchId	launchId		metric
launch_date	launch_date		dimension
launch_done	launch_done		dimension
launch_id	launch_id	The identifier of the launch.	dimension
launches	launches	The number of launches in the given time range. If launch_id and dates are also provided: Returns the number of launches with the provided identifier (if the table contains identifiers). Returns the number of launches between the provided dates (if the table contains dates).	metric
linkId	linkId	The identifier of the tracked link.	metric
name	name		dimension
opened	opened	The number of emails opened by recipients. Note: Tracks only HTML emails where images were displayed to the recipient.	metric
planned	planned	The total number of contacts assigned to the launch.	metric
sent	sent	The number of emails already sent from our servers.	metric
softBounced	softBounced		metric
soft_bounces	soft_bounces	The number of emails returned to sender due to temporary problems.	metric
startDate	startDate	Start date.	dimension
timestamp	timestamp	Timestamp.	dimension
totalClicked	totalClicked		metric
total_clicks	total_clicks	The number of total clicks on links tracked by the Emarsys application. Counts multiple clicks per contact.	metric
tracked_url	tracked_url	Tracked URL.	dimension
type	type	The type of the campaing’s channel.	dimension
uniqueClicked	uniqueClicked		metric
unique_clicks	unique_clicks	The number of unique clicks on links tracked by the Emarsys application. Counts only a single click per contact.	metric
unsubscribe	unsubscribe	The number of clicks on the unsubscribe link.	metric
unsubscribed	unsubscribed	The number of clicks on the unsubscribe link.	metric
url	url	The URL of the tracked link.	dimension