Emarsys: Most-used fields

The table below gives information about most-used fields that you can import from Emarsys. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
blockBounced	blockBounced	The number of emails returned to sender due to being blocked by spam filters.	metric
block_bounces	block_bounces	The number of emails returned to sender due to being blocked by spam filters.	metric
bounced_block	bounced_block	The number of emails returned to the sender because they were blocked by spam filters or email servers.	metric
bounced_hard	bounced_hard	The number of emails that resulted in a hard bounce, indicating a permanent delivery failure due to reasons like an invalid or non-existent email address.	metric
bounced_soft	bounced_soft	The number of emails that resulted in a soft bounce, indicating a temporary delivery issue, such as a full mailbox or a temporary server problem.	metric
campaign	campaign	The identifier of the email campaign.	metric
campaignId	campaignId	The identifier of the email campaign.	metric
campaignName	campaignName	The name of the email campaign.	dimension
campaign_id	campaign_id	A unique numerical identifier assigned to the email campaign.	dimension
campaign_name	campaign_name	The user-defined name of the email campaign.	dimension
complained	complained	The number of recipients who marked the email as spam in their email client.	metric
contacts	contacts	The total number of contacts, which can refer to the count of contacts within a segment or contact list.	metric
date	date	The specific date associated with a campaign event, such as the creation date of an email campaign or a launch date.	dimension
email_subject	email_subject	The subject line of the email campaign.	dimension
endDate	endDate	The end date for a reporting period or campaign duration.	dimension
hardBounced	hardBounced	The number of emails returned to sender due to permanent problems.	metric
hard_bounces	hard_bounces	The number of emails returned to sender due to permanent problems.	metric
id	id	A unique identifier for an entity such as a campaign, launch, or tracked link.	dimension
launch	launch	Indicates the status or details related to the initiation and sending process of the email campaign.	metric
launchId	launchId	The identifier of a specific campaign launch.	metric
launch_date	launch_date	The scheduled or actual date and time when an email campaign was launched.	dimension
launch_done	launch_done	Indicates whether the email campaign launch process has been completed.	dimension
launch_id	launch_id	The identifier of a specific campaign launch.	dimension
launches	launches	The number of launches within a given time range or a collection of launch details.	metric
linkId	linkId	The identifier of a specific tracked link within an email campaign.	metric
name	name	The name of an entity, such as an email campaign.	dimension
opened	opened	The number of times emails were opened by recipients.	metric
planned	planned	The total number of contacts assigned to the launch.	metric
sent	sent	The number of emails successfully sent from Emarsys servers.	metric
softBounced	softBounced	The number of emails returned to sender due to temporary problems.	metric
soft_bounces	soft_bounces	The number of emails returned to sender due to temporary problems.	metric
start	start	The date when the email campaign was created or when its active period began.	dimension
startDate	startDate	The start date for a reporting period or campaign duration.	dimension
timestamp	timestamp	A point in time, often indicating when an event occurred or when data was recorded.	dimension
totalClicked	totalClicked	The total number of clicks on links tracked within an email campaign, counting multiple clicks per contact.	metric
total_clicks	total_clicks	The total number of clicks on links tracked within an email campaign, counting multiple clicks per contact.	metric
tracked_url	tracked_url	The URL of a tracked link within an email campaign.	dimension
type	type	The type of the email campaign, such as batch_email or transactional_email.	dimension
uniqueClicked	uniqueClicked	The number of unique clicks on links tracked within an email campaign, counting only a single click per contact.	metric
unique_clicks	unique_clicks	The number of unique clicks on links tracked within an email campaign, counting only a single click per contact.	metric
unsubscribe	unsubscribe	The number of clicks on the unsubscribe link within an email campaign.	metric
unsubscribed	unsubscribed	The number of clicks on the unsubscribe link within an email campaign.	metric
url	url	The URL of a tracked link within an email campaign.	dimension