Facebook Comments: Most-used fields

The table below gives information about most-used fields that you can import from Facebook Comments. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ID	id	The unique identifier for the comment.	dimension
Message	message	The actual text content of the comment, supporting emojis.	metric
comment_count	comment_count	The total number of replies to this comment.	metric
created_date	created_date	The date when the comment was created, derived from the ‘created_time’ field.	metric
created_time	created_time	The timestamp indicating when the comment was created.	metric
date	date	The date and time when the comment was created and posted on Facebook. This corresponds to the ‘created_time’ field in the Facebook Graph API.	dimension
from.id	from.id	The unique ID of the user or Page who created the comment.	metric
from.name	from.name	The name of the user or Page who created the comment.	dimension
like_count	like_count	The total number of ‘Like’ reactions received by the comment. This count often includes ‘Care’ reactions as well.	metric
message_tags	message_tags	Contains information about users or Pages mentioned or tagged within the comment’s message text.	metric
message_type	message_type	The type of content included in the comment. This categorizes the nature of the comment’s content, such as whether it is plain text, includes a photo, or contains a video. For example, a comment could be of type ‘text’ if it only contains written content, or ‘photo’ if it includes an image attachment.	dimension
page_id	page_id	The unique ID of the Facebook Page to which the comment belongs.	dimension
page_name	page_name	The name of the Facebook Page to which the comment belongs.	metric
reactions_angry	reactions_angry	The total count of ‘Angry’ reactions received by the comment.	metric
reactions_haha	reactions_haha	The total count of ‘Haha’ reactions received by the comment.	metric
reactions_like	reactions_like	The total count of ‘Like’ reactions received by the comment. This count often includes ‘Care’ reactions as well.	metric
reactions_love	reactions_love	The total count of ‘Love’ reactions received by the comment.	metric
reactions_sad	reactions_sad	The total count of ‘Sad’ reactions received by the comment.	metric
reactions_wow	reactions_wow	The total count of ‘Wow’ reactions received by the comment.	metric
reply_to	reply_to	The ID of the parent comment if this comment is a reply to another comment.	metric