Facebook Public Page: Most-used fields#
The table below gives information about most-used fields that you can import from Facebook Public Page. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
page.checkins Metric
Number of check-ins recorded at the physical location represented by the Facebook Page.
page.country_page_likes Metric
If the Page is part of a Global Pages hierarchy, this is the number of people directed to this specific country Page.
page.fan_count Metric
The total number of users who have liked the Facebook Page. For Global Pages, this is the aggregated count across all Pages in the brand hierarchy. For New Page Experience Pages, this value represents the followers_count.
page.global_brand_page_name Dimension
The name of a global brand Facebook Page.
page.global_brand_root_id Dimension
The unique identifier for the root Page in a Global Pages brand hierarchy.
page.id Dimension
The unique identifier for the Facebook Page.
page.name Dimension
The official name of the Facebook Page.
page.new_like_count Metric
The number of new likes the Page has received since the last login by a Page admin. This field is only visible to a Page admin.
page.overall_star_rating Dimension
The average overall star rating received by the Facebook Page.
page.rating_count Metric
The total number of publicly accessible ratings submitted for the Page.
page.talking_about_count Metric
The number of unique users who are talking about the Page, reflecting engagement like mentions, comments, and shares.
page.username Dimension
The custom alias or vanity URL for the Page, e.g., 'platform' for facebook.com/platform.
page.were_here_count Metric
The number of times users have indicated they were at the Page's physical location.
post.angry Dimension
The total count of 'Angry' reactions on the post. This is equivalent to 'post.reactions_angry'.
post.application Dimension
Information about the application used to publish the post.
post.caption Dimension
The caption text associated with a Facebook post, often accompanying shared links, photos, or videos.
post.comment_comment_count Metric
The total number of replies to this comment.
post.comment_id Dimension
A unique identifier for the comment.
post.comment_like_count Metric
The total number of times this comment has been liked.
post.comment_message Dimension
The text content of the comment.
post.comments Metric
Details about comments made on the post, including text and other attributes.
post.created_date Dimension
The calendar date when the post was originally published.
post.created_time Dimension
The exact time (as a UNIX timestamp) when the post was originally published.
post.description Dimension
A descriptive text for a link or attached content within the post.
post.from Dimension
The identifier of the user, page, group, or event that created and published the post.
post.haha Dimension
The total count of 'Haha' reactions on the post. This is equivalent to 'post.reactions_haha'.
post.icon Dimension
A URL to an icon that visually represents the type or nature of the post.
post.id Dimension
The unique identifier for the post.
post.likes Metric
A summary of the 'like' reactions on the post.
post.link Dimension
The URL of any external link included in the post.
post.love Dimension
The total count of 'Love' reactions on the post. This is equivalent to 'post.reactions_love'.
post.message Dimension
The primary text content or message written by the publisher of the post.
post.object_id Dimension
The ID of any photo or video attachment associated with the post.
post.parent_id Dimension
The identifier of a parent post if the current post is a reply or otherwise related to another post.
post.permalink_url Dimension
The permanent and static URL that directs users to the post on www.facebook.com.
post.picture Dimension
The URL of the main image or thumbnail associated with the post.
post.place Dimension
The identifier of the physical place or location associated with the post.
post.promotable_id Dimension
The ID of the post designated for promotion, especially for stories that cannot be promoted directly.
post.reactions_angry Metric
The total count of 'Angry' reactions on the post.
post.reactions_haha Metric
The total count of 'Haha' reactions on the post.
post.reactions_love Metric
The total count of 'Love' reactions on the post.
post.reactions_none Metric
This field represents the count of posts that have received no reactions of any type (e.g., Like, Love, Wow, Haha, Sorry, Angry) from users or pages.
post.reactions_sad Metric
The total count of 'Sad' reactions on the post.
post.reactions_thankful Metric
The total count of 'Thankful' reactions on the post.
post.reactions_wow Metric
The total count of 'Wow' reactions on the post.
post.sad Dimension
The total count of 'Sad' reactions on the post. This is equivalent to 'post.reactions_sad'.
post.shares Metric
The total number of times the post has been shared by users.
post.source Dimension
The URL to any Flash movie or video file attached to the post.
post.status_type Dimension
A categorical description of the type of status update represented by the post (e.g., mobile_status_update, shared_story).
post.story Dimension
Automatically generated text for stories not directly created by users, such as friendship announcements.
post.story_tags Dimension
A list of tags, such as mentions of users or pages, present within the post's story text.
post.to Dimension
A list of profiles (users or pages) that were mentioned or specifically targeted in the post.
post.type Dimension
A string indicating the object type of the post (e.g., photo, video, link, status).
post.wow Dimension
The total count of 'Wow' reactions on the post. This is equivalent to 'post.reactions_wow'.
timestamp_report_created Dimension
The timestamp indicating when the data report or extraction was generated by the data integration platform. This field is specific to the platform and is not directly retrieved from the Facebook Graph API.