Facebook Public Page: Most-used fields

The table below gives information about most-used fields that you can import from Facebook Public Page. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
application	application	Information about the application used to publish the post. This is equivalent to ‘post.application’.	dimension
caption	caption	The caption associated with a link included in the post. This is equivalent to ‘post.caption’.	dimension
checkins	checkins	Number of check-ins recorded at the Page’s location. This is equivalent to ‘page.checkins’.	dimension
comments	comments	A summary or count of comments on a post. This is equivalent to ‘post.comments’.	metric
country_page_likes	country_page_likes	Likes for a specific country Page within a global brand. This is equivalent to ‘page.country_page_likes’.	dimension
created_date	created_date	The calendar date when the post was created. This is equivalent to ‘post.created_date’.	dimension
created_time	created_time	The exact time when the post was created. This is equivalent to ‘post.created_time’.	dimension
date	date	A generic date field, typically indicating the creation date of an entity such as a post or comment.	dimension
description	description	A descriptive text for a link or attached content within the post. This is equivalent to ‘post.description’.	dimension
fan_count	fan_count	The total number of users who have liked the Facebook Page. This is equivalent to ‘page.fan_count’.	dimension
from	from	The identifier of the user or page that published the post. This is equivalent to ‘post.from’.	dimension
global_brand_page_name	global_brand_page_name	The name of the Page within a global brand structure. This is equivalent to ‘page.global_brand_page_name’.	dimension
global_brand_root_id	global_brand_root_id	The global root ID for a brand’s pages. This is equivalent to ‘page.global_brand_root_id’.	dimension
icon	icon	A URL to an icon representing the post’s type. This is equivalent to ‘post.icon’.	dimension
id	id	A unique identifier for an entity, which could be a page, post, or comment.	dimension
likes	likes	The total count of ‘like’ reactions on a post. This is equivalent to ‘post.likes’.	metric
link	link	The URL of an external link shared in the post. This is equivalent to ‘post.link’.	dimension
message	message	The main text content of the post. This is equivalent to ‘post.message’.	dimension
name	name	The name of the Facebook Page or the name of a link within a post.	dimension
new_like_count	new_like_count	The number of new likes for a Page since the last login. This is equivalent to ‘page.new_like_count’.	dimension
object_id	object_id	The ID of an attached photo or video in a post. This is equivalent to ‘post.object_id’.	dimension
overall_star_rating	overall_star_rating	The overall star rating of a Facebook Page. This is equivalent to ‘page.overall_star_rating’.	dimension
page	page	Represents the Facebook Page entity from which data is collected, including various page-level metrics.	dimension
page.checkins	page.checkins	Number of check-ins recorded at the physical location represented by the Facebook Page.	metric
page.country_page_likes	page.country_page_likes	If the Page is part of a Global Pages hierarchy, this is the number of people directed to this specific country Page.	dimension
page.fan_count	page.fan_count	The total number of users who have liked the Facebook Page. For Global Pages, this is the aggregated count across all Pages in the brand hierarchy. For New Page Experience Pages, this value represents the followers_count.	metric
page.global_brand_page_name	page.global_brand_page_name	The name of the Page, including country codes appended for Pages within a Global Pages hierarchy. This field is typically visible only to the Page admin.	dimension
page.global_brand_root_id	page.global_brand_root_id	The unique identifier for the root Page in a Global Pages brand hierarchy.	dimension
page.id	page.id	The unique identifier for the Facebook Page.	metric
page.name	page.name	The official name of the Facebook Page.	dimension
page.new_like_count	page.new_like_count	The number of new likes the Page has received since the last login by a Page admin. This field is only visible to a Page admin.	dimension
page.overall_star_rating	page.overall_star_rating	The Page’s overall star rating, derived from user surveys on a scale of 1-5. This is a normalized value and may not be a direct average of all user ratings.	dimension
page.rating_count	page.rating_count	The total number of publicly accessible ratings submitted for the Page.	dimension
page.talking_about_count	page.talking_about_count	The number of unique users who are talking about the Page, reflecting engagement like mentions, comments, and shares.	metric
page.username	page.username	The custom alias or vanity URL for the Page, e.g., ‘platform’ for facebook.com/platform.	dimension
page.were_here_count	page.were_here_count	The number of times users have indicated they were at the Page’s physical location.	metric
parent_id	parent_id	The ID of a parent post if the current post is a reply or related to another. This is equivalent to ‘post.parent_id’.	dimension
permalink_url	permalink_url	The permanent URL to the post on Facebook. This is equivalent to ‘post.permalink_url’.	dimension
picture	picture	The main image or thumbnail associated with the post. This is equivalent to ‘post.picture’.	dimension
place	place	The place or location associated with the post. This is equivalent to ‘post.place’.	dimension
post.angry	post.angry	The total count of ‘Angry’ reactions on the post. This is equivalent to ‘post.reactions_angry’.	metric
post.application	post.application	Information about the application used to publish the post.	dimension
post.caption	post.caption	The caption associated with a link included in the post, typically displayed beneath the link’s name.	dimension
post.comment_comment_count	post.comment_comment_count	The total number of replies (sub-comments) to a specific comment on the post.	metric
post.comment_id	post.comment_id	The unique identifier for a specific comment on the post.	dimension
post.comment_like_count	post.comment_like_count	The total number of likes received by a specific comment on the post.	dimension
post.comment_message	post.comment_message	The text content of a specific comment made on the post.	dimension
post.comments	post.comments	Details about comments made on the post, including text and other attributes.	metric
post.created_date	post.created_date	The calendar date when the post was originally published.	dimension
post.created_time	post.created_time	The exact time (as a UNIX timestamp) when the post was originally published.	dimension
post.description	post.description	A descriptive text for a link or attached content within the post.	dimension
post.from	post.from	The identifier of the user, page, group, or event that created and published the post.	dimension
post.haha	post.haha	The total count of ‘Haha’ reactions on the post. This is equivalent to ‘post.reactions_haha’.	metric
post.icon	post.icon	A URL to an icon that visually represents the type or nature of the post.	dimension
post.id	post.id	The unique identifier for the post.	dimension
post.likes	post.likes	A summary of the ‘like’ reactions on the post.	metric
post.link	post.link	The URL of any external link included in the post.	dimension
post.love	post.love	The total count of ‘Love’ reactions on the post. This is equivalent to ‘post.reactions_love’.	metric
post.message	post.message	The primary text content or message written by the publisher of the post.	dimension
post.object_id	post.object_id	The ID of any photo or video attachment associated with the post.	dimension
post.parent_id	post.parent_id	The identifier of a parent post if the current post is a reply or otherwise related to another post.	dimension
post.permalink_url	post.permalink_url	The permanent and static URL that directs users to the post on www.facebook.com.	dimension
post.picture	post.picture	The URL of the main image or thumbnail associated with the post.	dimension
post.place	post.place	The identifier of the physical place or location associated with the post.	dimension
post.promotable_id	post.promotable_id	The ID of the post designated for promotion, especially for stories that cannot be promoted directly.	dimension
post.reactions_angry	post.reactions_angry	The total count of ‘Angry’ reactions on the post.	metric
post.reactions_haha	post.reactions_haha	The total count of ‘Haha’ reactions on the post.	metric
post.reactions_love	post.reactions_love	The total count of ‘Love’ reactions on the post.	metric
post.reactions_sad	post.reactions_sad	The total count of ‘Sad’ reactions on the post.	metric
post.reactions_thankful	post.reactions_thankful	The total count of ‘Thankful’ reactions on the post.	metric
post.reactions_wow	post.reactions_wow	The total count of ‘Wow’ reactions on the post.	metric
post.sad	post.sad	The total count of ‘Sad’ reactions on the post. This is equivalent to ‘post.reactions_sad’.	metric
post.shares	post.shares	The total number of times the post has been shared by users.	metric
post.source	post.source	The URL to any Flash movie or video file attached to the post.	dimension
post.status_type	post.status_type	A categorical description of the type of status update represented by the post (e.g., mobile_status_update, shared_story).	dimension
post.story	post.story	Automatically generated text for stories not directly created by users, such as friendship announcements.	dimension
post.story_tags	post.story_tags	A list of tags, such as mentions of users or pages, present within the post’s story text.	dimension
post.to	post.to	A list of profiles (users or pages) that were mentioned or specifically targeted in the post.	dimension
post.type	post.type	A string indicating the object type of the post (e.g., photo, video, link, status).	dimension
post.with_tags	post.with_tags	Indicates if the post contains tags or mentions of other profiles or pages.	dimension
post.wow	post.wow	The total count of ‘Wow’ reactions on the post. This is equivalent to ‘post.reactions_wow’.	metric
post_id	post_id	The unique identifier for a Facebook post. This is equivalent to ‘post.id’.	dimension
rating_count	rating_count	The total number of publicly accessible ratings for a Facebook Page. This is equivalent to ‘page.rating_count’.	dimension
shares	shares	The total number of times a post has been shared. This is equivalent to ‘post.shares’.	metric
source	source	The URL to any Flash movie or video file attached to the post. This is equivalent to ‘post.source’.	dimension
status_type	status_type	A categorical description of the type of status update for a post. This is equivalent to ‘post.status_type’.	dimension
story	story	Automatically generated text for stories not directly created by users. This is equivalent to ‘post.story’.	dimension
story_tags	story_tags	A list of tags within the post’s story text. This is equivalent to ‘post.story_tags’.	dimension
talking_about_count	talking_about_count	The number of unique users talking about the Page. This is equivalent to ‘page.talking_about_count’.	dimension
timestamp	timestamp	A generic timestamp field, likely representing the creation or last update time of an object.	dimension
timestamp_report_created	timestamp_report_created	The time the report was created.	dimension
to	to	A list of profiles mentioned or targeted in a post. This is equivalent to ‘post.to’.	dimension
type	type	A string indicating the object type of a page or post.	dimension
username	username	The custom alias or vanity URL for the Page. This is equivalent to ‘page.username’.	dimension
were_here_count	were_here_count	The number of visits to the Page’s physical location. This is equivalent to ‘page.were_here_count’.	dimension
with_tags	with_tags	Indicates if content, such as a post or story, includes tags or mentions of other entities.	dimension