Facebook Public Page: Most-used fields

The table below gives information about most-used fields that you can import from Facebook Public Page. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
application	application		dimension
caption	caption		dimension
checkins	checkins		dimension
comments	comments		metric
country_page_likes	country_page_likes		dimension
created_date	created_date		dimension
created_time	created_time		dimension
date	date		dimension
description	description		dimension
fan_count	fan_count		dimension
from	from		dimension
global_brand_page_name	global_brand_page_name		dimension
global_brand_root_id	global_brand_root_id		dimension
icon	icon		dimension
id	id		dimension
likes	likes		metric
link	link		dimension
love	love		metric
message	message		dimension
name	name		dimension
new_like_count	new_like_count		dimension
object_id	object_id		dimension
overall_star_rating	overall_star_rating		dimension
page	page		dimension
page.checkins	page.checkins	Number of checkins at a place represented by a Page	metric
page.country_page_likes	page.country_page_likes	If this is a Page in a Global Pages hierarchy- the number of people who are being directed to this Page	dimension
page.fan_count	page.fan_count	The number of users who like the Page. For Global Pages this is the count for all Pages across the brand	metric
page.global_brand_page_name	page.global_brand_page_name	The name of the Page with country codes appended for Global Pages. Only visible to the Page admin	dimension
page.global_brand_root_id	page.global_brand_root_id	This brand’s global Root ID	dimension
page.id	page.id	The ID of the page.	metric
page.name	page.name	The name of the page.	dimension
page.new_like_count	page.new_like_count	The number of people who have liked the Page- since the last login. Only visible to a page admin	dimension
page.overall_star_rating	page.overall_star_rating	Overall page rating based on rating survey from users on a scale of 1-5. This value is normalized and is not guaranteed to be a strict average of user ratings. If there are 0 or a small number of ratings- this field will not be returned.	dimension
page.rating_count	page.rating_count	Number of ratings for the page (limited to ratings that are publicly accessible)	dimension
page.talking_about_count	page.talking_about_count	The number of people talking about this Page	metric
page.username	page.username	The alias of the Page. For example- for www.facebook.com/platform the username is ‘platform’	dimension
page.were_here_count	page.were_here_count	The number of visits to this Page’s location. If the Page setting Show map- check-ins and star ratings on the Page (under Page Settings > Page Info > Address) is disabled- then this value will also be disabled	metric
parent_id	parent_id		dimension
permalink_url	permalink_url		dimension
picture	picture		dimension
place	place		dimension
post.angry	post.angry		metric
post.application	post.application	Information about the app this post was published by.	dimension
post.caption	post.caption	Link caption in post that appears below name. The caption must be an actual URLs and should accurately reflect the URL and associated advertiser or business someone visits when they click on it.	dimension
post.comment_comment_count	post.comment_comment_count		metric
post.comment_id	post.comment_id		dimension
post.comment_like_count	post.comment_like_count		dimension
post.comment_message	post.comment_message		dimension
post.comments	post.comments	The number of post comments.	metric
post.created_date	post.created_date	The time the post was initially published. For a post about a life event- this will be the date and time of the life event.	dimension
post.created_time	post.created_time	The time the post was initially published. For a post about a life event- this will be the date and time of the life event.	dimension
post.description	post.description	A description of a link in the post (appears beneath the caption).	dimension
post.from	post.from	Information (name and id) about the Profile that created the Post. If you read this field with a user access token- it returns only the current user.	dimension
post.haha	post.haha		metric
post.icon	post.icon	A link to an icon representing the type of this post.	dimension
post.id	post.id	The post ID	dimension
post.likes	post.likes	The number of likes the post received.	metric
post.link	post.link	The link attached to this post.	dimension
post.love	post.love		metric
post.message	post.message	The status message in the post.	dimension
post.object_id	post.object_id	The ID of any uploaded photo or video attached to the post.	dimension
post.parent_id	post.parent_id	The ID of a parent post for this post- if it exists. For example- if this story is a ‘Your Page was mentioned in a post’ story- the parent_id will be the original post where the mention happened.	dimension
post.permalink_url	post.permalink_url	URL to the permalink page of the post.	dimension
post.picture	post.picture	URL to a resized version of the Photo published in the Post or scraped from a link in the Post. If the photo’s largest dimension exceeds 130 pixels- it will be resized- with the largest dimension set to 130.	dimension
post.place	post.place	Any location information attached to the post.	dimension
post.promotable_id	post.promotable_id	ID of post to use for promotion for stories that cannot be promoted directly.	dimension
post.reactions_angry	post.reactions_angry	The number of angry reactions.	metric
post.reactions_haha	post.reactions_haha	The number of haha reactions.	metric
post.reactions_love	post.reactions_love	The number of love reactions.	metric
post.reactions_sad	post.reactions_sad	The number of sad reactions.	metric
post.reactions_thankful	post.reactions_thankful	The number of thankful reactions.	metric
post.reactions_wow	post.reactions_wow	The number of wow reactions.	metric
post.sad	post.sad		metric
post.shares	post.shares	The number of post shares.	metric
post.source	post.source	The post source.	dimension
post.status_type	post.status_type	The status message in the post.	dimension
post.story	post.story	The post story.	dimension
post.story_tags	post.story_tags	The post story tags.	dimension
post.thankful	post.thankful		metric
post.to	post.to	The name the post was made to.	dimension
post.type	post.type	The tagged profile’s type.	dimension
post.with_tags	post.with_tags	Profiles tagged as being ‘with’ the publisher of the post. If you read this field with a user access token- it returns only the current user.	dimension
post.wow	post.wow		metric
post_id	post_id		dimension
rating_count	rating_count		dimension
sad	sad		metric
shares	shares		metric
source	source		dimension
status_type	status_type		dimension
story	story		dimension
story_tags	story_tags		dimension
talking_about_count	talking_about_count		dimension
timestamp	timestamp		dimension
timestamp_report_created	timestamp_report_created	The time the report was created.	dimension
to	to		dimension
type	type		dimension
username	username		dimension
were_here_count	were_here_count		dimension
with_tags	with_tags		dimension