Flashtalking: Most-used fields

The table below gives information about most-used fields that you can import from Flashtalking. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
TotalConversionValuefromclicks	TotalConversionValuefromclicks	The total value captured as a passed value against selected spotlights following a click-attributed event.	metric
interactionRate	interactionRate	The total number of interactions with an ad as a percentage of the impressions requested.	metric
totalInteractionTime	totalInteractionTime		dimension
uniqueuserClickthroughRate	uniqueuserClickthroughRate	The click-through rate based on unique users.	metric