Flashtalking: Most-used fields#
The table below gives information about most-used fields that you can import from Flashtalking. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AllPages Metric
The total number of page views recorded.
AllPagesValue Metric
The total monetary value generated from all page views.
AllPagesValuefromclicks Metric
The total monetary value generated from page views that originated from user clicks on an ad.
AllPagesValuefromviews Metric
The total monetary value generated from page views that originated from ad impressions or views.
AllPagesfromclicks Metric
The total number of page views attributed to user clicks on an ad.
AllPagesfromviews Metric
The total number of page views attributed to ad impressions or views.
AllProducts Metric
The total number of product interactions recorded.
AllProductsfromclicks Metric
The total number of product interactions attributed to user clicks on an ad.
AllProductsfromviews Metric
The total number of product interactions attributed to ad impressions or views.
Category Dimension
The content category associated with the ad, used for grouping placements in reports.
ClickNoScript Metric
The number of clicks recorded for an ad when a no-script tag was served instead of a script tag.
ClickTag1 Metric
The number of clicks on the first designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag10 Metric
The number of clicks on the tenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag11 Metric
The number of clicks on the eleventh designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag12 Metric
The number of clicks on the twelfth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag13 Metric
The number of clicks on the thirteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag14 Metric
The number of clicks on the fourteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag15 Metric
The number of clicks on the fifteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag16 Metric
The number of clicks on the sixteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag17 Metric
The number of clicks on the seventeenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag18 Metric
The number of clicks on the eighteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag19 Metric
The number of clicks on the nineteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag2 Metric
The number of clicks on the second designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag20 Metric
The number of clicks on the twentieth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag3 Metric
The number of clicks on the third designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag4 Metric
The number of clicks on the fourth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag5 Metric
The number of clicks on the fifth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag6 Metric
The number of clicks on the sixth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag7 Metric
The number of clicks on the seventh designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag8 Metric
The number of clicks on the eighth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag9 Metric
The number of clicks on the ninth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
CombinedDeliveredImpressions Metric
The total number of ad impressions delivered across all relevant sources or types.
ContentCategoryID Metric
A unique identifier for the content category of the ad.
CostGroupName Dimension
The name of a group of two or more placements within a single publisher that are bought as a package.
CostPerAquisition Metric
The cost incurred to acquire a single customer or conversion.
CreativeDimensions Dimension
The dimensions (e.g., width x height) of the ad creative.
CreativeGroup1ID Metric
The unique identifier for the first creative group.
CreativeGroup2ID Metric
The unique identifier for the second creative group.
FTCostType Dimension
The type of cost model used by Flashtalking for the advertisement (e.g., CPM, CPC).
MediaCostTotal Metric
The total cost of media buying for the ad campaign.
PageViewAllPages Metric
The total number of page views recorded.
PageViewAllPagesfromclicks Metric
The total number of page views attributed to user clicks on an ad.
PageViewAllPagesfromviews Metric
The total number of page views attributed to ad impressions or views.
PlacementId Dimension
A unique identifier for the ad placement where the creative was displayed.
Strategy Dimension
The name of the advertising strategy applied to a campaign or ad group.
StrategyID Metric
The unique identifier for the advertising strategy.
ThirdPartyIDCreative Metric
An identifier for the creative provided by a third-party system.
ThirdPartyIdPlacement Metric
An identifier for the ad placement provided by a third-party system.
TotalConversionValue Metric
The total monetary value of all conversions generated by advertising efforts.
TotalConversionValuefromclicks Metric
The total value captured as a passed value against selected spotlights following a click-attributed event.
TotalConversionValuefromviews Metric
The total monetary value of conversions attributed to ad views.
TotalSpotlightRate Metric
The rate of total spotlights, calculated by dividing the total spotlights by the total ads requested.
TotalSpotlights Metric
The number of last-touch attributed conversions from users who have reached any of the targeted spotlight pages.
TotalSpotlightsfromclicks Metric
The number of last-touch attributed conversions from users following an attributed click event.
TotalSpotlightsfromviews Metric
The number of last-touch attributed conversions from users who have reached any of the targeted spotlight pages following an ad view with no click.
VideoPlay Metric
This field represents a count of video play events, indicating instances where video ads were played or reached a certain completion threshold, such as playing in fullscreen mode or reaching full completion.
adGapId Dimension
A unique identifier for a specific entity within the reporting data, such as an ad creative, advertiser, or cost group.
advertiserID Dimension
A unique identifier for the advertiser.
advertiserName Dimension
The name of the advertiser.
altGifImpressions Metric
The number of times the backup GIF has been called from the ad server, primarily when the user's browser does not support HTML5.
averageInteractionTime Metric
The average duration of user interaction with the ad.
backupGifclick Metric
The number of clicks on the backup GIF image, usually served when the primary ad format is not supported.
bookedCost Dimension
The total cost committed or planned for an advertising campaign or specific ad placements.
broadband Metric
The percentage of users viewing ads who were connected via broadband internet.
campaign Dimension
The name of the advertising campaign.
campaignEndDate Dimension
The end date of the advertising campaign.
campaignID Dimension
A unique identifier for the advertising campaign.
campaignStartDate Dimension
The start date of the advertising campaign.
clickThroughRate Metric
The ratio of clicks to impressions, indicating the percentage of users who clicked on an ad after viewing it.
clickViewDate Dimension
The date when an ad click was recorded.
clickViewHour Metric
The specific hour during which an ad click occurred. This allows for hourly analysis of ad performance and user engagement.
clicks Metric
The total number of clicks recorded for an ad.
costCapPeriod Metric
The duration over which a fixed cost cap is applied to advertising expenses.
costGroupID Metric
An identifier assigned to a group of placements bought as a package within a single publisher.
costGroupName Metric
The name of a group of two or more placements within a single publisher that are bought as a package.
costPerClick Metric
The cost incurred for each click on an ad.
creative Dimension
The name or description of the ad creative.
creativeGroup1 Dimension
The name of the first creative group, used for organizing and reporting on ad creatives.
creativeGroup2 Dimension
The name of the second creative group, used for organizing and reporting on ad creatives.
creativeID Dimension
A unique identifier for the ad creative.
creativeType Dimension
The type of ad creative, such as display, video, rich media, etc.
currency Dimension
The currency in which transaction-related monetary values are reported, typically used in transaction reports.
date Dimension
The date on which the advertising data was recorded.
dimensions Dimension
The size or other display properties of the ad creative (e.g., 300x250 pixels).
eMediaCostRate Metric
The effective media cost rate, calculated as a fixed CPM or applied Media Cost Rate (CPM/CPC).
endDate Dimension
The end date for the reporting period.
enhancedAveIntTime Metric
The enhanced average interaction time, providing a more refined measure of user engagement with ad creatives.
enhancedCTR Metric
The click-through rate for enhanced ads, calculated as clicks per ads requested on enhanced ads.
enhancedClick Metric
The number of times an enhanced ad has been clicked.
enhancedImp Metric
The number of times an enhanced ad has been served.
enhancedInt Metric
The enhanced number of interactions with the ad, going beyond basic clicks to include other forms of engagement.
enhancedIntRate Metric
The enhanced interaction rate, calculated as the ratio of enhanced interactions to enhanced impressions.
enhancedIntTime Dimension
The enhanced total interaction time, indicating prolonged user engagement with an ad.
expandClickThroughRate Metric
The click-through rate specifically for expandable ad creatives.
expandDimensions Metric
The dimensions of an expandable ad creative when it is expanded.
expandRate Metric
The rate at which expandable ad creatives are expanded by users.
expandViews Metric
The number of times expandable ad creatives were viewed in their expanded state.
flashtalkingunitcost Metric
The cost per unit as reported by Flashtalking, such as cost per impression or cost per click.
frequency Metric
The average number of times a unique user is shown an ad over a specific period.
fullscreen Metric
The number of video creatives that played in fullscreen mode.
goalimp Metric
The number of ad impressions delivered that are associated with a specific campaign goal.
goalrate Metric
The rate at which defined campaign goals are achieved.
goalvalue Metric
The monetary value attributed to achieving a campaign goal.
groupType Metric
The classification or type of a given group, such as a creative group or cost group.
impressionsBooked Dimension
The number of ad impressions that were contractually committed or planned for delivery.
impressionsDelivered Metric
The total number of ad impressions successfully delivered to users.
interactionRate Metric
The percentage of impressions that resulted in an interaction with the ad.
interactionsUniqueByImpressions Metric
The number of unique user interactions relative to the total ad impressions served.
market Dimension
The specific geographical or demographic market targeted by the advertising campaign.
measuredRate Metric
A performance rate that has been explicitly measured or calculated based on collected data.
mediaBuyerId Metric
A unique identifier for the media buyer.
mediaBuyerName Dimension
The name of the media buyer.
mediaCostRate Dimension
The rate at which media costs are incurred.
mediacosttype Dimension
The type of media cost associated with the ad placement or campaign.
narrowband Metric
The percentage of users viewing ads who were connected via narrowband internet.
netIvtTotalVidCompletes Metric
The total number of video completes, excluding invalid traffic.
netIvtTotalVidMute Metric
The total number of times a video ad was muted, excluding invalid traffic.
netIvtTotalVidPlayed25 Metric
The total number of times a video ad was played to 25% completion, excluding invalid traffic.
netIvtTotalVidPlayed50 Metric
The total number of times a video ad was played to 50% completion, excluding invalid traffic.
netIvtTotalVidPlayed75 Metric
The total number of times a video ad was played to 75% completion, excluding invalid traffic.
netIvtTotalVidReplays Metric
The total number of video ad replays, excluding invalid traffic.
netIvtTotalVidStart Metric
The total number of video ad starts, excluding invalid traffic.
netIvtTotalVidUnmute Metric
The total number of times a video ad was unmuted, excluding invalid traffic.
noScriptGifImpressions Metric
The number of times a backup GIF has been served due to the user not having JavaScript installed or enabled on their computer.
nonViewableRenderedImp Metric
The number of impressions that were rendered but determined to be non-viewable.
percentageNonViewable Metric
The percentage of non-viewable impressions, calculated as (non-viewable impressions / rendered impressions) x 100.
percentageUndetermined Metric
This metric indicates the percentage of served impressions where Flashtalking could not accurately determine the visible status of an ad. It is calculated as (undetermined served impressions / rendered impressions) x 100.
percentageViewable Metric
The percentage of viewable impressions, calculated as (viewable served impressions / rendered impressions) x 100.
placement Dimension
The name of the ad placement.
placementDimensions Dimension
The pixel dimensions (e.g., width x height) associated with the ad creative.
profitPerThousandImpressions Metric
The calculated profit generated for every one thousand ad impressions.
richAveIntTime Metric
The average interaction time for rich media ads.
richCTR Metric
The click-through rate for rich media ads.
richClick Metric
The number of clicks for rich media ads.
richImp Metric
The number of impressions for rich media ads.
richInt Metric
The number of interactions for rich media ads.
richIntRate Metric
The interaction rate for rich media ads.
richIntTime Dimension
The total interaction time for rich media ads.
salesValue Dimension
The monetary value generated from a sales event or conversion attributed to advertising efforts. This is similar to the total conversion value recorded for advertising campaigns.
site Dimension
The name of the website or publisher where the advertisement was displayed.
siteID Dimension
The unique identifier for the website or publisher where the advertisement was displayed.
soundOn Metric
A metric indicating whether the sound was enabled when a video ad was played.
spotlightID Metric
A unique identifier for a spotlight page, representing a last-touch attributed conversion.
spotlightName Dimension
The name of a spotlight page, associated with last-touch attributed conversions.
standardCTR Metric
The standard click-through rate, calculated as total clicks divided by total impressions.
standardClick Metric
The standard number of clicks recorded for the advertisement.
standardImp Metric
The standard number of impressions delivered for the advertisement.
startDate Dimension
The start date for the reporting period.
totalCost Metric
The total cost incurred for the advertising activity.
totalIncome Metric
The combined value of all generated income from advertising activities.
totalInteractionTime Dimension
The total duration of user interaction across all ads.
totalProfit Metric
The total profit generated from the advertising activities.
undetermined Metric
The count of impressions that occurred in an environment where Flashtalking was unable to accurately detect the ad's visible status.
uniqueUserClicks Metric
The total number of unique users who clicked on an ad.
uniqueUsers Metric
The total number of unique users who viewed or interacted with ads.
uniqueuserClickthroughRate Metric
The click-through rate based on unique users.
vid1Average Metric
The average completion percentage for video ad 1.
vid1Played100 Metric
The number of times video ad 1 was played to 100% completion.
vid1Played25 Metric
The number of times video ad 1 was played to 25% completion.
vid1Played50 Metric
The number of times video ad 1 was played to 50% completion.
vid1Played75 Metric
The number of times video ad 1 was played to 75% completion.
vid1Replay Metric
The number of times video ad 1 was replayed.
vid1Start Metric
The number of times video ad 1 started playing.
vid2Average Metric
The average completion percentage for video ad 2.
vid2Played100 Metric
The number of times video ad 2 was played to 100% completion.
vid2Played25 Metric
The number of times video ad 2 was played to 25% completion.
vid2Played50 Metric
The number of times video ad 2 was played to 50% completion.
vid2Played75 Metric
The number of times video ad 2 was played to 75% completion.
vid2Replay Metric
The number of times video ad 2 was replayed.
vid2Start Metric
The number of times video ad 2 started playing.
vid3Average Metric
The average completion percentage for video ad 3.
vid3Played100 Metric
The number of times video ad 3 was played to 100% completion.
vid3Played25 Metric
The number of times video ad 3 was played to 25% completion.
vid3Played50 Metric
The number of times video ad 3 was played to 50% completion.
vid3Played75 Metric
The number of times video ad 3 was played to 75% completion.
vid3Replay Metric
The number of times video ad 3 was replayed.
vid3Start Metric
The number of times video ad 3 started playing.
vid4Average Metric
The average completion percentage for video ad 4.
vid4Played100 Metric
The number of times video ad 4 was played to 100% completion.
vid4Played25 Metric
The number of times video ad 4 was played to 25% completion.
vid4Played50 Metric
The number of times video ad 4 was played to 50% completion.
vid4Played75 Metric
The number of times video ad 4 was played to 75% completion.
vid4Replay Metric
The number of times video ad 4 was replayed.
vid4Start Metric
The number of times video ad 4 started playing.
vid5Average Metric
The average completion percentage for video ad 5.
vid5Played100 Metric
The number of times video ad 5 was played to 100% completion.
vid5Played25 Metric
The number of times video ad 5 was played to 25% completion.
vid5Played50 Metric
The number of times video ad 5 was played to 50% completion.
vid5Played75 Metric
The number of times video ad 5 was played to 75% completion.
vid5Replay Metric
The number of times video ad 5 was replayed.
vid5Start Metric
The number of times video ad 5 started playing.
vid6Average Metric
The average completion percentage for video ad 6.
vid6Played100 Metric
The number of times video ad 6 was played to 100% completion.
vid6Played25 Metric
The number of times video ad 6 was played to 25% completion.
vid6Played50 Metric
The number of times video ad 6 was played to 50% completion.
vid6Played75 Metric
The number of times video ad 6 was played to 75% completion.
vid6Replay Metric
The number of times video ad 6 was replayed.
vid6Start Metric
The number of times video ad 6 started playing.
vid7Average Metric
The average completion percentage for video ad 7.
vid7Played100 Metric
The number of times video ad 7 was played to 100% completion.
vid7Played25 Metric
The number of times video ad 7 was played to 25% completion.
vid7Played50 Metric
The number of times video ad 7 was played to 50% completion.
vid7Played75 Metric
The number of times video ad 7 was played to 75% completion.
vid7Replay Metric
The number of times video ad 7 was replayed.
vid7Start Metric
The number of times video ad 7 started playing.
vid8Average Metric
The average completion percentage for video ad 8.
vid8Played100 Metric
The number of times video ad 8 was played to 100% completion.
vid8Played25 Metric
The number of times video ad 8 was played to 25% completion.
vid8Played50 Metric
The number of times video ad 8 was played to 50% completion.
vid8Played75 Metric
The number of times video ad 8 was played to 75% completion.
vid8Replay Metric
The number of times video ad 8 was replayed.
vid8Start Metric
The number of times video ad 8 started playing.
vid9Average Metric
The average completion percentage for video ad 9.
vid9Played100 Metric
The number of times video ad 9 was played to 100% completion.
vid9Played25 Metric
The number of times video ad 9 was played to 25% completion.
vid9Played50 Metric
The number of times video ad 9 was played to 50% completion.
vid9Played75 Metric
The number of times video ad 9 was played to 75% completion.
vid9Replay Metric
The number of times video ad 9 was replayed.
vid9Start Metric
The number of times video ad 9 started playing.
videoAveIntTime Metric
The average interaction time for video ads.
videoCTR Metric
The click-through rate for video ads.
videoClick Metric
The number of clicks for video ads.
videoComplete Dimension
This field represents the total count of times a video advertisement was played entirely to its completion. It excludes general invalid traffic (GIVT).
videoImp Metric
The number of impressions for video ads.
videoInt Metric
The number of interactions for video ads.
videoIntRate Metric
The interaction rate for video ads.
videoIntTime Dimension
The total interaction time for video ads.
videoMute Dimension
The total number of times a video ad was muted, excluding invalid traffic.
videoPlayed25 Dimension
The total number of times a video ad was played to 25% completion, excluding invalid traffic.
videoPlayed50 Dimension
The total number of times a video ad was played to 50% completion, excluding invalid traffic.
videoPlayed75 Dimension
The total number of times a video ad was played to 75% completion, excluding invalid traffic.
videoReplay Dimension
The total number of video ad replays, excluding invalid traffic.
videoStart Dimension
The total number of video ad starts, excluding invalid traffic.
videoUnmute Dimension
The total number of times a video ad was unmuted, excluding invalid traffic.
viewability Dimension
The percentage of ad impressions that were determined to be viewable to users according to industry standards. This indicates the proportion of ads that had the opportunity to be seen.
viewableImpressions Metric
The number of ad impressions that were determined to be viewable according to industry standards.
viewableRate Metric
The percentage of ads served that were actually seen by a user. Calculated as (Viewable Impressions / (Viewable Impressions + Non-Viewable Impressions)).