Flashtalking: Most-used fields

The table below gives information about most-used fields that you can import from Flashtalking. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
TotalConversionValuefromclicks	TotalConversionValuefromclicks	Total value captured as a passed value against the selected spotlights following a click attributed event.	metric
measuredRate	measuredRate	The percentage of viewable and non-viewable impressions compared to the number of impressions.	metric
percentageNonViewable	percentageNonViewable	Calculated as (non-viewable impressions / rendered impressions) x 100.	metric
percentageUndetermined	percentageUndetermined	Calculated as (undetermined served impressions / rendered impressions) x 100, where an undetermined impression occurred in an environment where Flashtalking could not accurately detect the visible status of an ad.	metric
percentageViewable	percentageViewable	Calculated as (viewable served impressions / rendered impressions) x 100.	metric
uniqueuserClickthroughRate	uniqueuserClickthroughRate	The click-through rate based on unique users.	dimension
viewableRate	viewableRate	The percentage of ads served that were actually seen by a user. Calculated as (Viewable Impressions / (Viewable Impressions + Non-Viewable Impressions)).	metric