Flashtalking: Most-used fields#
The table below gives information about most-used fields that you can import from Flashtalking. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
AllPage |
AllPage |
A metric representing the total number of ad pages or instances served. |
metric |
AllPagefromclicks |
AllPagefromclicks |
The total number of page views attributed to user clicks on an ad. |
metric |
AllPagefromviews |
AllPagefromviews |
The total number of page views attributed to ad impressions or views. |
metric |
AllPages |
AllPages |
The total number of page views recorded. |
metric |
AllPagesValue |
AllPagesValue |
The total monetary value generated from all page views. |
metric |
AllPagesValuefromclicks |
AllPagesValuefromclicks |
The total monetary value generated from page views that originated from user clicks on an ad. |
metric |
AllPagesValuefromviews |
AllPagesValuefromviews |
The total monetary value generated from page views that originated from ad impressions or views. |
metric |
AllPagesfromclicks |
AllPagesfromclicks |
The total number of page views attributed to user clicks on an ad. |
metric |
AllPagesfromviews |
AllPagesfromviews |
The total number of page views attributed to ad impressions or views. |
metric |
AllProducts |
AllProducts |
The total number of product interactions recorded. |
metric |
AllProductsfromclicks |
AllProductsfromclicks |
The total number of product interactions attributed to user clicks on an ad. |
metric |
AllProductsfromviews |
AllProductsfromviews |
The total number of product interactions attributed to ad impressions or views. |
metric |
Category |
Category |
The content category associated with the ad, used for grouping placements in reports. |
dimension |
ClickNoScript |
ClickNoScript |
The number of clicks recorded for an ad when a no-script tag was served instead of a script tag. |
metric |
ClickTag1 |
ClickTag1 |
The number of clicks on the first designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag10 |
ClickTag10 |
The number of clicks on the tenth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag11 |
ClickTag11 |
The number of clicks on the eleventh designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag12 |
ClickTag12 |
The number of clicks on the twelfth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag13 |
ClickTag13 |
The number of clicks on the thirteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag14 |
ClickTag14 |
The number of clicks on the fourteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag15 |
ClickTag15 |
The number of clicks on the fifteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag16 |
ClickTag16 |
The number of clicks on the sixteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag17 |
ClickTag17 |
The number of clicks on the seventeenth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag18 |
ClickTag18 |
The number of clicks on the eighteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag19 |
ClickTag19 |
The number of clicks on the nineteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag2 |
ClickTag2 |
The number of clicks on the second designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag20 |
ClickTag20 |
The number of clicks on the twentieth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag3 |
ClickTag3 |
The number of clicks on the third designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag4 |
ClickTag4 |
The number of clicks on the fourth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag5 |
ClickTag5 |
The number of clicks on the fifth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag6 |
ClickTag6 |
The number of clicks on the sixth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag7 |
ClickTag7 |
The number of clicks on the seventh designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag8 |
ClickTag8 |
The number of clicks on the eighth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
ClickTag9 |
ClickTag9 |
The number of clicks on the ninth designated clickTag section within a Flash ad, allowing for multiple clickable areas. |
metric |
CombinedDeliveredImpressions |
CombinedDeliveredImpressions |
The total number of ad impressions delivered across all relevant sources or types. |
metric |
ContentCategoryID |
ContentCategoryID |
A unique identifier for the content category of the ad. |
metric |
CostPerAquisition |
CostPerAquisition |
The cost incurred to acquire a single customer or conversion. |
metric |
CreativeDimensions |
CreativeDimensions |
The dimensions (e.g., width x height) of the ad creative. |
dimension |
CreativeGroup1ID |
CreativeGroup1ID |
The unique identifier for the first creative group. |
metric |
CreativeGroup2ID |
CreativeGroup2ID |
The unique identifier for the second creative group. |
metric |
FTCostType |
FTCostType |
The type of cost model used by Flashtalking for the advertisement (e.g., CPM, CPC). |
dimension |
MediaCostTotal |
MediaCostTotal |
The total cost of media buying for the ad campaign. |
metric |
PlacementId |
PlacementId |
A unique identifier for the ad placement where the creative was displayed. |
dimension |
Strategy |
Strategy |
The name of the advertising strategy applied to a campaign or ad group. |
dimension |
StrategyID |
StrategyID |
The unique identifier for the advertising strategy. |
metric |
ThirdPartyIDCreative |
ThirdPartyIDCreative |
An identifier for the creative provided by a third-party system. |
metric |
ThirdPartyIdPlacement |
ThirdPartyIdPlacement |
An identifier for the ad placement provided by a third-party system. |
metric |
TotalConversionValue |
TotalConversionValue |
The total monetary value of all conversions generated by advertising efforts. |
metric |
TotalConversionValuefromclicks |
TotalConversionValuefromclicks |
The total value captured as a passed value against selected spotlights following a click-attributed event. |
metric |
TotalConversionValuefromviews |
TotalConversionValuefromviews |
The total monetary value of conversions attributed to ad views. |
metric |
TotalSpotlightRate |
TotalSpotlightRate |
The rate of total spotlights, calculated by dividing the total spotlights by the total ads requested. |
metric |
TotalSpotlights |
TotalSpotlights |
The number of last-touch attributed conversions from users who have reached any of the targeted spotlight pages. |
metric |
TotalSpotlightsfromclicks |
TotalSpotlightsfromclicks |
The number of last-touch attributed conversions from users following an attributed click event. |
metric |
TotalSpotlightsfromviews |
TotalSpotlightsfromviews |
The number of last-touch attributed conversions from users who have reached any of the targeted spotlight pages following an ad view with no click. |
metric |
adGapId |
adGapId |
A unique identifier for a specific entity within the reporting data, such as an ad creative, advertiser, or cost group. |
dimension |
advertiserID |
advertiserID |
A unique identifier for the advertiser. |
dimension |
advertiserName |
advertiserName |
The name of the advertiser. |
dimension |
altGifImpressions |
altGifImpressions |
The number of times a backup GIF has been called from the ad server, typically due to the user not having an HTML5 compatible browser. |
metric |
averageInteractionTime |
averageInteractionTime |
The average duration of user interaction with the ad. |
metric |
backupGifclick |
backupGifclick |
The number of clicks on the backup GIF image, usually served when the primary ad format is not supported. |
metric |
bookedCost |
bookedCost |
The total cost committed or planned for an advertising campaign or specific ad placements. |
dimension |
broadband |
broadband |
The percentage of users viewing ads who were connected via broadband internet. |
metric |
campaign |
campaign |
The name of the advertising campaign. |
dimension |
campaignEndDate |
campaignEndDate |
The end date of the advertising campaign. |
dimension |
campaignID |
campaignID |
A unique identifier for the advertising campaign. |
dimension |
campaignStartDate |
campaignStartDate |
The start date of the advertising campaign. |
dimension |
clickThroughRate |
clickThroughRate |
The ratio of clicks to impressions, indicating the percentage of users who clicked on an ad after viewing it. |
metric |
clicks |
clicks |
The total number of clicks recorded for an ad. |
metric |
costCapPeriod |
costCapPeriod |
The duration over which a fixed cost cap is applied to advertising expenses. |
metric |
costGroupID |
costGroupID |
An identifier assigned to a group of placements bought as a package within a single publisher. |
metric |
costGroupName |
costGroupName |
The name of a group of two or more placements within a single publisher that are bought as a package. |
metric |
costPerClick |
costPerClick |
The cost incurred for each click on an ad. |
metric |
creative |
creative |
The name or description of the ad creative. |
dimension |
creativeGroup1 |
creativeGroup1 |
The name of the first creative group, used for organizing and reporting on ad creatives. |
dimension |
creativeGroup2 |
creativeGroup2 |
The name of the second creative group, used for organizing and reporting on ad creatives. |
dimension |
creativeID |
creativeID |
A unique identifier for the ad creative. |
dimension |
creativeType |
creativeType |
The type of ad creative, such as display, video, rich media, etc. |
dimension |
date |
date |
The date on which the advertising data was recorded. |
dimension |
dimensions |
dimensions |
The size or other display properties of the ad creative (e.g., 300x250 pixels). |
dimension |
eMediaCostRate |
eMediaCostRate |
The effective media cost rate, calculated as a fixed CPM or applied Media Cost Rate (CPM/CPC). |
metric |
endDate |
endDate |
The end date for the reporting period. |
dimension |
enhancedAveIntTime |
enhancedAveIntTime |
The enhanced average interaction time, providing a more refined measure of user engagement with ad creatives. |
metric |
enhancedCTR |
enhancedCTR |
The click-through rate for enhanced ads, calculated as clicks per ads requested on enhanced ads. |
metric |
enhancedClick |
enhancedClick |
The number of times an enhanced ad has been clicked. |
metric |
enhancedImp |
enhancedImp |
The number of times an enhanced ad has been served. |
metric |
enhancedInt |
enhancedInt |
The enhanced number of interactions with the ad, going beyond basic clicks to include other forms of engagement. |
metric |
enhancedIntRate |
enhancedIntRate |
The enhanced interaction rate, calculated as the ratio of enhanced interactions to enhanced impressions. |
metric |
enhancedIntTime |
enhancedIntTime |
The enhanced total interaction time, indicating prolonged user engagement with an ad. |
dimension |
expandClickThroughRate |
expandClickThroughRate |
The click-through rate specifically for expandable ad creatives. |
metric |
expandDimensions |
expandDimensions |
The dimensions of an expandable ad creative when it is expanded. |
metric |
expandRate |
expandRate |
The rate at which expandable ad creatives are expanded by users. |
metric |
expandViews |
expandViews |
The number of times expandable ad creatives were viewed in their expanded state. |
metric |
facebookClick |
facebookClick |
metric |
|
flashtalkingunitcost |
flashtalkingunitcost |
The cost per unit as reported by Flashtalking, such as cost per impression or cost per click. |
metric |
frequency |
frequency |
The average number of times a unique user is shown an ad over a specific period. |
metric |
fullscreen |
fullscreen |
The number of video creatives that played in fullscreen mode. |
metric |
goalimp |
goalimp |
The number of ad impressions delivered that are associated with a specific campaign goal. |
metric |
goalrate |
goalrate |
The rate at which defined campaign goals are achieved. |
metric |
goalvalue |
goalvalue |
The monetary value attributed to achieving a campaign goal. |
metric |
groupType |
groupType |
The classification or type of a given group, such as a creative group or cost group. |
metric |
identifier |
identifier |
A unique identifier for a specific entity within the reporting data, such as an ad creative, advertiser, or cost group. |
metric |
impressionsBooked |
impressionsBooked |
The number of ad impressions that were contractually committed or planned for delivery. |
dimension |
impressionsDelivered |
impressionsDelivered |
The total number of ad impressions successfully delivered to users. |
metric |
interactionRate |
interactionRate |
The percentage of impressions that resulted in an interaction with the ad. |
metric |
interactionsUniqueByImpressions |
interactionsUniqueByImpressions |
The number of unique user interactions relative to the total ad impressions served. |
metric |
market |
market |
The specific geographical or demographic market targeted by the advertising campaign. |
dimension |
measuredRate |
measuredRate |
A performance rate that has been explicitly measured or calculated based on collected data. |
metric |
mediaBuyerId |
mediaBuyerId |
A unique identifier for the media buyer. |
metric |
mediaBuyerName |
mediaBuyerName |
The name of the media buyer. |
dimension |
mediaCostRate |
mediaCostRate |
The rate at which media costs are incurred. |
dimension |
mediacosttype |
mediacosttype |
The type of media cost associated with the ad placement or campaign. |
dimension |
meta_source |
meta_source |
dimension |
|
narrowband |
narrowband |
The percentage of users viewing ads who were connected via narrowband internet. |
metric |
natSearchClick |
natSearchClick |
metric |
|
natsearchtponly |
natsearchtponly |
metric |
|
netIvtTotalVidCompletes |
netIvtTotalVidCompletes |
The total number of video completes, excluding invalid traffic. |
metric |
netIvtTotalVidMute |
netIvtTotalVidMute |
The total number of times a video ad was muted, excluding invalid traffic. |
metric |
netIvtTotalVidPlayed25 |
netIvtTotalVidPlayed25 |
The total number of times a video ad was played to 25% completion, excluding invalid traffic. |
metric |
netIvtTotalVidPlayed50 |
netIvtTotalVidPlayed50 |
The total number of times a video ad was played to 50% completion, excluding invalid traffic. |
metric |
netIvtTotalVidPlayed75 |
netIvtTotalVidPlayed75 |
The total number of times a video ad was played to 75% completion, excluding invalid traffic. |
metric |
netIvtTotalVidReplays |
netIvtTotalVidReplays |
The total number of video ad replays, excluding invalid traffic. |
metric |
netIvtTotalVidStart |
netIvtTotalVidStart |
The total number of video ad starts, excluding invalid traffic. |
metric |
netIvtTotalVidUnmute |
netIvtTotalVidUnmute |
The total number of times a video ad was unmuted, excluding invalid traffic. |
metric |
noScriptGifImpressions |
noScriptGifImpressions |
The number of times a backup GIF has been served due to the user not having JavaScript installed or enabled on their computer. |
metric |
nonViewableRenderedImp |
nonViewableRenderedImp |
The number of impressions that were rendered but determined to be non-viewable. |
metric |
percentageNonViewable |
percentageNonViewable |
The percentage of non-viewable impressions, calculated as (non-viewable impressions / rendered impressions) x 100. |
metric |
percentageUndetermined |
percentageUndetermined |
The percentage of events or impressions for which a specific attribute, such as viewability or traffic source, could not be determined. |
metric |
percentageViewable |
percentageViewable |
The percentage of viewable impressions, calculated as (viewable served impressions / rendered impressions) x 100. |
metric |
placement |
placement |
The name of the ad placement. |
dimension |
placementDimensions |
placementDimensions |
The pixel dimensions (e.g., width x height) associated with the ad creative. |
dimension |
profitPerThousandImpressions |
profitPerThousandImpressions |
The calculated profit generated for every one thousand ad impressions. |
metric |
richAveIntTime |
richAveIntTime |
The average interaction time for rich media ads. |
metric |
richCTR |
richCTR |
The click-through rate for rich media ads. |
metric |
richClick |
richClick |
The number of clicks for rich media ads. |
metric |
richImp |
richImp |
The number of impressions for rich media ads. |
metric |
richInt |
richInt |
The number of interactions for rich media ads. |
metric |
richIntRate |
richIntRate |
The interaction rate for rich media ads. |
metric |
richIntTime |
richIntTime |
The total interaction time for rich media ads. |
dimension |
site |
site |
The name of the website or publisher where the advertisement was displayed. |
dimension |
siteID |
siteID |
The unique identifier for the website or publisher where the advertisement was displayed. |
dimension |
soundOn |
soundOn |
A metric indicating whether the sound was enabled when a video ad was played. |
metric |
standardCTR |
standardCTR |
The standard click-through rate, calculated as total clicks divided by total impressions. |
metric |
standardClick |
standardClick |
The standard number of clicks recorded for the advertisement. |
metric |
standardImp |
standardImp |
The standard number of impressions delivered for the advertisement. |
metric |
startDate |
startDate |
The start date for the reporting period. |
dimension |
totalCost |
totalCost |
The total cost incurred for the advertising activity. |
metric |
totalIncome |
totalIncome |
The combined value of all generated income from advertising activities. |
metric |
totalInteractionTime |
totalInteractionTime |
The total duration of user interaction across all ads. |
dimension |
totalProfit |
totalProfit |
The total profit generated from the advertising activities. |
metric |
undetermined |
undetermined |
The count or volume of events or impressions for which a specific attribute, such as viewability or traffic source, could not be determined. |
metric |
uniqueUserClicks |
uniqueUserClicks |
The total number of unique users who clicked on an ad. |
metric |
uniqueUsers |
uniqueUsers |
The total number of unique users who viewed or interacted with ads. |
metric |
uniqueuserClickthroughRate |
uniqueuserClickthroughRate |
The click-through rate based on unique users. |
metric |
vid1Average |
vid1Average |
The average completion percentage for video ad 1. |
metric |
vid1Played100 |
vid1Played100 |
The number of times video ad 1 was played to 100% completion. |
metric |
vid1Played25 |
vid1Played25 |
The number of times video ad 1 was played to 25% completion. |
metric |
vid1Played50 |
vid1Played50 |
The number of times video ad 1 was played to 50% completion. |
metric |
vid1Played75 |
vid1Played75 |
The number of times video ad 1 was played to 75% completion. |
metric |
vid1Replay |
vid1Replay |
The number of times video ad 1 was replayed. |
metric |
vid1Start |
vid1Start |
The number of times video ad 1 started playing. |
metric |
vid2Average |
vid2Average |
The average completion percentage for video ad 2. |
metric |
vid2Played100 |
vid2Played100 |
The number of times video ad 2 was played to 100% completion. |
metric |
vid2Played25 |
vid2Played25 |
The number of times video ad 2 was played to 25% completion. |
metric |
vid2Played50 |
vid2Played50 |
The number of times video ad 2 was played to 50% completion. |
metric |
vid2Played75 |
vid2Played75 |
The number of times video ad 2 was played to 75% completion. |
metric |
vid2Replay |
vid2Replay |
The number of times video ad 2 was replayed. |
metric |
vid2Start |
vid2Start |
The number of times video ad 2 started playing. |
metric |
vid3Average |
vid3Average |
The average completion percentage for video ad 3. |
metric |
vid3Played100 |
vid3Played100 |
The number of times video ad 3 was played to 100% completion. |
metric |
vid3Played25 |
vid3Played25 |
The number of times video ad 3 was played to 25% completion. |
metric |
vid3Played50 |
vid3Played50 |
The number of times video ad 3 was played to 50% completion. |
metric |
vid3Played75 |
vid3Played75 |
The number of times video ad 3 was played to 75% completion. |
metric |
vid3Replay |
vid3Replay |
The number of times video ad 3 was replayed. |
metric |
vid3Start |
vid3Start |
The number of times video ad 3 started playing. |
metric |
vid4Average |
vid4Average |
The average completion percentage for video ad 4. |
metric |
vid4Played100 |
vid4Played100 |
The number of times video ad 4 was played to 100% completion. |
metric |
vid4Played25 |
vid4Played25 |
The number of times video ad 4 was played to 25% completion. |
metric |
vid4Played50 |
vid4Played50 |
The number of times video ad 4 was played to 50% completion. |
metric |
vid4Played75 |
vid4Played75 |
The number of times video ad 4 was played to 75% completion. |
metric |
vid4Replay |
vid4Replay |
The number of times video ad 4 was replayed. |
metric |
vid4Start |
vid4Start |
The number of times video ad 4 started playing. |
metric |
vid5Average |
vid5Average |
The average completion percentage for video ad 5. |
metric |
vid5Played100 |
vid5Played100 |
The number of times video ad 5 was played to 100% completion. |
metric |
vid5Played25 |
vid5Played25 |
The number of times video ad 5 was played to 25% completion. |
metric |
vid5Played50 |
vid5Played50 |
The number of times video ad 5 was played to 50% completion. |
metric |
vid5Played75 |
vid5Played75 |
The number of times video ad 5 was played to 75% completion. |
metric |
vid5Replay |
vid5Replay |
The number of times video ad 5 was replayed. |
metric |
vid5Start |
vid5Start |
The number of times video ad 5 started playing. |
metric |
vid6Average |
vid6Average |
The average completion percentage for video ad 6. |
metric |
vid6Played100 |
vid6Played100 |
The number of times video ad 6 was played to 100% completion. |
metric |
vid6Played25 |
vid6Played25 |
The number of times video ad 6 was played to 25% completion. |
metric |
vid6Played50 |
vid6Played50 |
The number of times video ad 6 was played to 50% completion. |
metric |
vid6Played75 |
vid6Played75 |
The number of times video ad 6 was played to 75% completion. |
metric |
vid6Replay |
vid6Replay |
The number of times video ad 6 was replayed. |
metric |
vid6Start |
vid6Start |
The number of times video ad 6 started playing. |
metric |
vid7Average |
vid7Average |
The average completion percentage for video ad 7. |
metric |
vid7Played100 |
vid7Played100 |
The number of times video ad 7 was played to 100% completion. |
metric |
vid7Played25 |
vid7Played25 |
The number of times video ad 7 was played to 25% completion. |
metric |
vid7Played50 |
vid7Played50 |
The number of times video ad 7 was played to 50% completion. |
metric |
vid7Played75 |
vid7Played75 |
The number of times video ad 7 was played to 75% completion. |
metric |
vid7Replay |
vid7Replay |
The number of times video ad 7 was replayed. |
metric |
vid7Start |
vid7Start |
The number of times video ad 7 started playing. |
metric |
vid8Average |
vid8Average |
The average completion percentage for video ad 8. |
metric |
vid8Played100 |
vid8Played100 |
The number of times video ad 8 was played to 100% completion. |
metric |
vid8Played25 |
vid8Played25 |
The number of times video ad 8 was played to 25% completion. |
metric |
vid8Played50 |
vid8Played50 |
The number of times video ad 8 was played to 50% completion. |
metric |
vid8Played75 |
vid8Played75 |
The number of times video ad 8 was played to 75% completion. |
metric |
vid8Replay |
vid8Replay |
The number of times video ad 8 was replayed. |
metric |
vid8Start |
vid8Start |
The number of times video ad 8 started playing. |
metric |
vid9Average |
vid9Average |
The average completion percentage for video ad 9. |
metric |
vid9Played100 |
vid9Played100 |
The number of times video ad 9 was played to 100% completion. |
metric |
vid9Played25 |
vid9Played25 |
The number of times video ad 9 was played to 25% completion. |
metric |
vid9Played50 |
vid9Played50 |
The number of times video ad 9 was played to 50% completion. |
metric |
vid9Played75 |
vid9Played75 |
The number of times video ad 9 was played to 75% completion. |
metric |
vid9Replay |
vid9Replay |
The number of times video ad 9 was replayed. |
metric |
vid9Start |
vid9Start |
The number of times video ad 9 started playing. |
metric |
videoAveIntTime |
videoAveIntTime |
The average interaction time for video ads. |
metric |
videoCTR |
videoCTR |
The click-through rate for video ads. |
metric |
videoClick |
videoClick |
The number of clicks for video ads. |
metric |
videoImp |
videoImp |
The number of impressions for video ads. |
metric |
videoInt |
videoInt |
The number of interactions for video ads. |
metric |
videoIntRate |
videoIntRate |
The interaction rate for video ads. |
metric |
videoIntTime |
videoIntTime |
The total interaction time for video ads. |
dimension |
viewableImpressions |
viewableImpressions |
The number of ad impressions that were determined to be viewable according to industry standards. |
metric |
viewableRate |
viewableRate |
The percentage of ads served that were actually seen by a user. Calculated as (Viewable Impressions / (Viewable Impressions + Non-Viewable Impressions)). |
metric |