Flashtalking: Most-used fields#
The table below gives information about most-used fields that you can import from Flashtalking. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Category |
Category |
A classification or grouping assigned to campaigns, creatives, or other advertising elements for organizational purposes. |
dimension |
CombinedDeliveredImpressions |
CombinedDeliveredImpressions |
The total number of ad impressions delivered across all relevant sources or types. |
dimension |
ContentCategoryID |
ContentCategoryID |
A unique identifier for the content category of the ad. |
dimension |
CostPerAquisition |
CostPerAquisition |
The cost incurred to acquire a single customer or conversion. |
metric |
CreativeDimensions |
CreativeDimensions |
The dimensions (e.g., width x height) of the ad creative. |
dimension |
CreativeGroup1ID |
CreativeGroup1ID |
The unique identifier for the first creative group. |
dimension |
CreativeGroup2ID |
CreativeGroup2ID |
The unique identifier for the second creative group. |
dimension |
FTCostType |
FTCostType |
The type of cost model used by Flashtalking for the advertisement (e.g., CPM, CPC). |
dimension |
MediaCostTotal |
MediaCostTotal |
The total cost of media buying for the ad campaign. |
metric |
PlacementId |
PlacementId |
A unique identifier for the ad placement where the creative was displayed. |
dimension |
Strategy |
Strategy |
The name of the advertising strategy applied to a campaign or ad group. |
dimension |
StrategyID |
StrategyID |
The unique identifier for the advertising strategy. |
dimension |
ThirdPartyIDCreative |
ThirdPartyIDCreative |
An identifier for the creative provided by a third-party system. |
dimension |
ThirdPartyIdPlacement |
ThirdPartyIdPlacement |
An identifier for the ad placement provided by a third-party system. |
dimension |
TotalConversionValue |
TotalConversionValue |
The total monetary value of all conversions generated by advertising efforts. |
metric |
TotalConversionValuefromclicks |
TotalConversionValuefromclicks |
The total value captured as a passed value against selected spotlights following a click-attributed event. |
metric |
TotalConversionValuefromviews |
TotalConversionValuefromviews |
The total monetary value of conversions attributed to ad views. |
metric |
adGapId |
adGapId |
dimension |
|
advertiserID |
advertiserID |
A unique identifier for the advertiser. |
metric |
advertiserName |
advertiserName |
The name of the advertiser. |
dimension |
altGifImpressions |
altGifImpressions |
The number of impressions delivered for alternative GIF creative assets, often used as a fallback. |
metric |
averageInteractionTime |
averageInteractionTime |
The average duration of user interaction with the ad. |
metric |
backupGifclick |
backupGifclick |
The number of clicks recorded for backup GIF creative assets. |
metric |
bookedCost |
bookedCost |
The total cost committed or planned for an advertising campaign or specific ad placements. |
metric |
broadband |
broadband |
Indicates whether the ad was served to users on a broadband internet connection. |
metric |
campaign |
campaign |
The name of the advertising campaign. |
dimension |
campaignEndDate |
campaignEndDate |
The end date of the advertising campaign. |
dimension |
campaignID |
campaignID |
A unique identifier for the advertising campaign. |
dimension |
campaignStartDate |
campaignStartDate |
The start date of the advertising campaign. |
dimension |
clickThroughRate |
clickThroughRate |
The ratio of clicks to impressions, indicating the percentage of users who clicked on an ad after viewing it. |
dimension |
clicks |
clicks |
The total number of clicks recorded for an ad. |
metric |
costCapPeriod |
costCapPeriod |
The period over which a cost cap or budget limit is applied to an advertising campaign. |
dimension |
costGroupID |
costGroupID |
The unique identifier for a group of costs, allowing for aggregated reporting. |
dimension |
costGroupName |
costGroupName |
The name of a group of costs. |
dimension |
costPerClick |
costPerClick |
The cost incurred for each click on an ad. |
dimension |
creative |
creative |
The name or description of the ad creative. |
dimension |
creativeGroup1 |
creativeGroup1 |
The name of the first creative group, used for organizing and reporting on ad creatives. |
dimension |
creativeGroup2 |
creativeGroup2 |
The name of the second creative group, used for organizing and reporting on ad creatives. |
dimension |
creativeID |
creativeID |
A unique identifier for the ad creative. |
dimension |
creativeType |
creativeType |
The type of ad creative, such as display, video, rich media, etc. |
dimension |
date |
date |
The date on which the advertising data was recorded. |
dimension |
dimensions |
dimensions |
The size or other display properties of the ad creative (e.g., 300x250 pixels). |
dimension |
eMediaCostRate |
eMediaCostRate |
The effective or estimated rate for media buying, often a calculated metric. |
metric |
endDate |
endDate |
The end date for the reporting period. |
dimension |
enhancedAveIntTime |
enhancedAveIntTime |
The enhanced average interaction time, providing a more refined measure of user engagement with ad creatives. |
metric |
enhancedCTR |
enhancedCTR |
The enhanced click-through rate, which may incorporate advanced analytics beyond simple clicks and impressions. |
metric |
enhancedClick |
enhancedClick |
The enhanced number of clicks, potentially including a more sophisticated attribution model or interaction type. |
metric |
enhancedImp |
enhancedImp |
The enhanced number of impressions, possibly reflecting a more accurate or qualified view of ad delivery. |
metric |
enhancedInt |
enhancedInt |
The enhanced number of interactions with the ad, going beyond basic clicks to include other forms of engagement. |
metric |
enhancedIntRate |
enhancedIntRate |
The enhanced interaction rate, calculated as the ratio of enhanced interactions to enhanced impressions. |
metric |
enhancedIntTime |
enhancedIntTime |
The enhanced total interaction time, indicating prolonged user engagement with an ad. |
dimension |
expandClickThroughRate |
expandClickThroughRate |
The click-through rate specifically for expandable ad creatives. |
metric |
expandDimensions |
expandDimensions |
The dimensions of an expandable ad creative when it is expanded. |
dimension |
expandRate |
expandRate |
The rate at which expandable ad creatives are expanded by users. |
metric |
expandViews |
expandViews |
The number of times expandable ad creatives were viewed in their expanded state. |
metric |
flashtalkingunitcost |
flashtalkingunitcost |
The cost per unit as reported by Flashtalking, such as cost per impression or cost per click. |
metric |
frequency |
frequency |
The average number of times a unique user is shown an ad over a specific period. |
metric |
fullscreen |
fullscreen |
Indicates whether the ad creative was displayed in a fullscreen mode. |
metric |
groupType |
groupType |
The classification or type of a given group (e.g., creative group, cost group). |
metric |
impressionsBooked |
impressionsBooked |
The number of ad impressions that were contractually committed or planned for delivery. |
metric |
impressionsDelivered |
impressionsDelivered |
The total number of ad impressions successfully delivered to users. |
metric |
interactionRate |
interactionRate |
The percentage of impressions that resulted in an interaction with the ad. |
dimension |
interactionsUniqueByImpressions |
interactionsUniqueByImpressions |
The number of unique user interactions relative to the total ad impressions served. |
metric |
market |
market |
The specific geographical or demographic market targeted by the advertising campaign. |
dimension |
measuredRate |
measuredRate |
A performance rate that has been explicitly measured or calculated based on collected data. |
metric |
mediaBuyerId |
mediaBuyerId |
A unique identifier for the media buyer. |
metric |
mediaBuyerName |
mediaBuyerName |
The name of the media buyer. |
dimension |
mediaCostRate |
mediaCostRate |
The rate at which media costs are incurred. |
dimension |
mediacosttype |
mediacosttype |
The type of media cost associated with the ad placement or campaign. |
dimension |
narrowband |
narrowband |
Indicates whether the ad was served to users on a narrowband (slower) internet connection. |
metric |
netIvtTotalVidCompletes |
netIvtTotalVidCompletes |
The total number of video completes, excluding invalid traffic. |
metric |
netIvtTotalVidMute |
netIvtTotalVidMute |
The total number of times a video ad was muted, excluding invalid traffic. |
metric |
netIvtTotalVidPlayed25 |
netIvtTotalVidPlayed25 |
The total number of times a video ad was played to 25% completion, excluding invalid traffic. |
metric |
netIvtTotalVidPlayed50 |
netIvtTotalVidPlayed50 |
The total number of times a video ad was played to 50% completion, excluding invalid traffic. |
metric |
netIvtTotalVidPlayed75 |
netIvtTotalVidPlayed75 |
The total number of times a video ad was played to 75% completion, excluding invalid traffic. |
metric |
netIvtTotalVidReplays |
netIvtTotalVidReplays |
The total number of video ad replays, excluding invalid traffic. |
metric |
netIvtTotalVidStart |
netIvtTotalVidStart |
The total number of video ad starts, excluding invalid traffic. |
metric |
netIvtTotalVidUnmute |
netIvtTotalVidUnmute |
The total number of times a video ad was unmuted, excluding invalid traffic. |
metric |
noScriptGifImpressions |
noScriptGifImpressions |
The number of impressions delivered for GIF creatives when JavaScript was not available or enabled. |
metric |
nonViewableRenderedImp |
nonViewableRenderedImp |
The number of impressions that were rendered but determined to be non-viewable. |
metric |
percentageNonViewable |
percentageNonViewable |
The percentage of non-viewable impressions, calculated as (non-viewable impressions / rendered impressions) x 100. |
metric |
percentageUndetermined |
percentageUndetermined |
The percentage of metrics or events for which a clear determination or categorization could not be made. |
metric |
percentageViewable |
percentageViewable |
The percentage of viewable impressions, calculated as (viewable served impressions / rendered impressions) x 100. |
metric |
placement |
placement |
The name of the ad placement. |
dimension |
richAveIntTime |
richAveIntTime |
The average interaction time for rich media ads. |
metric |
richCTR |
richCTR |
The click-through rate for rich media ads. |
metric |
richClick |
richClick |
The number of clicks for rich media ads. |
metric |
richImp |
richImp |
The number of impressions for rich media ads. |
metric |
richInt |
richInt |
The number of interactions for rich media ads. |
metric |
richIntRate |
richIntRate |
The interaction rate for rich media ads. |
metric |
richIntTime |
richIntTime |
The total interaction time for rich media ads. |
dimension |
site |
site |
The name of the website or publisher where the advertisement was displayed. |
dimension |
siteID |
siteID |
The unique identifier for the website or publisher where the advertisement was displayed. |
dimension |
soundOn |
soundOn |
Indicates whether the ad creative was played with sound enabled by the user. |
metric |
standardCTR |
standardCTR |
The standard click-through rate, calculated as total clicks divided by total impressions. |
metric |
standardClick |
standardClick |
The standard number of clicks recorded for the advertisement. |
metric |
standardImp |
standardImp |
The standard number of impressions delivered for the advertisement. |
metric |
startDate |
startDate |
The start date for the reporting period. |
dimension |
totalCost |
totalCost |
The total cost incurred for the advertising activity. |
metric |
totalInteractionTime |
totalInteractionTime |
The total duration of user interaction across all ads. |
dimension |
undetermined |
undetermined |
The count of events or metrics where the outcome or category could not be clearly identified or determined. |
metric |
uniqueUserClicks |
uniqueUserClicks |
The total number of unique users who clicked on an ad. |
metric |
uniqueUsers |
uniqueUsers |
The total number of unique users who viewed or interacted with ads. |
metric |
uniqueuserClickthroughRate |
uniqueuserClickthroughRate |
The click-through rate based on unique users. |
metric |
vid1Average |
vid1Average |
The average completion percentage for video ad 1. |
metric |
vid1Played100 |
vid1Played100 |
The number of times video ad 1 was played to 100% completion. |
metric |
vid1Played25 |
vid1Played25 |
The number of times video ad 1 was played to 25% completion. |
metric |
vid1Played50 |
vid1Played50 |
The number of times video ad 1 was played to 50% completion. |
metric |
vid1Played75 |
vid1Played75 |
The number of times video ad 1 was played to 75% completion. |
metric |
vid1Replay |
vid1Replay |
The number of times video ad 1 was replayed. |
metric |
vid1Start |
vid1Start |
The number of times video ad 1 started playing. |
metric |
vid2Average |
vid2Average |
The average completion percentage for video ad 2. |
metric |
vid2Played100 |
vid2Played100 |
The number of times video ad 2 was played to 100% completion. |
metric |
vid2Played25 |
vid2Played25 |
The number of times video ad 2 was played to 25% completion. |
metric |
vid2Played50 |
vid2Played50 |
The number of times video ad 2 was played to 50% completion. |
metric |
vid2Played75 |
vid2Played75 |
The number of times video ad 2 was played to 75% completion. |
metric |
vid2Replay |
vid2Replay |
The number of times video ad 2 was replayed. |
metric |
vid2Start |
vid2Start |
The number of times video ad 2 started playing. |
metric |
vid3Average |
vid3Average |
The average completion percentage for video ad 3. |
metric |
vid3Played100 |
vid3Played100 |
The number of times video ad 3 was played to 100% completion. |
metric |
vid3Played25 |
vid3Played25 |
The number of times video ad 3 was played to 25% completion. |
metric |
vid3Played50 |
vid3Played50 |
The number of times video ad 3 was played to 50% completion. |
metric |
vid3Played75 |
vid3Played75 |
The number of times video ad 3 was played to 75% completion. |
metric |
vid3Replay |
vid3Replay |
The number of times video ad 3 was replayed. |
metric |
vid3Start |
vid3Start |
The number of times video ad 3 started playing. |
metric |
vid4Average |
vid4Average |
The average completion percentage for video ad 4. |
metric |
vid4Played100 |
vid4Played100 |
The number of times video ad 4 was played to 100% completion. |
metric |
vid4Played25 |
vid4Played25 |
The number of times video ad 4 was played to 25% completion. |
metric |
vid4Played50 |
vid4Played50 |
The number of times video ad 4 was played to 50% completion. |
metric |
vid4Played75 |
vid4Played75 |
The number of times video ad 4 was played to 75% completion. |
metric |
vid4Replay |
vid4Replay |
The number of times video ad 4 was replayed. |
metric |
vid4Start |
vid4Start |
The number of times video ad 4 started playing. |
metric |
vid5Average |
vid5Average |
The average completion percentage for video ad 5. |
metric |
vid5Played100 |
vid5Played100 |
The number of times video ad 5 was played to 100% completion. |
metric |
vid5Played25 |
vid5Played25 |
The number of times video ad 5 was played to 25% completion. |
metric |
vid5Played50 |
vid5Played50 |
The number of times video ad 5 was played to 50% completion. |
metric |
vid5Played75 |
vid5Played75 |
The number of times video ad 5 was played to 75% completion. |
metric |
vid5Replay |
vid5Replay |
The number of times video ad 5 was replayed. |
metric |
vid5Start |
vid5Start |
The number of times video ad 5 started playing. |
metric |
vid6Average |
vid6Average |
The average completion percentage for video ad 6. |
metric |
vid6Played100 |
vid6Played100 |
The number of times video ad 6 was played to 100% completion. |
metric |
vid6Played25 |
vid6Played25 |
The number of times video ad 6 was played to 25% completion. |
metric |
vid6Played50 |
vid6Played50 |
The number of times video ad 6 was played to 50% completion. |
metric |
vid6Played75 |
vid6Played75 |
The number of times video ad 6 was played to 75% completion. |
metric |
vid6Replay |
vid6Replay |
The number of times video ad 6 was replayed. |
metric |
vid6Start |
vid6Start |
The number of times video ad 6 started playing. |
metric |
vid7Average |
vid7Average |
The average completion percentage for video ad 7. |
metric |
vid7Played100 |
vid7Played100 |
The number of times video ad 7 was played to 100% completion. |
metric |
vid7Played25 |
vid7Played25 |
The number of times video ad 7 was played to 25% completion. |
metric |
vid7Played50 |
vid7Played50 |
The number of times video ad 7 was played to 50% completion. |
metric |
vid7Played75 |
vid7Played75 |
The number of times video ad 7 was played to 75% completion. |
metric |
vid7Replay |
vid7Replay |
The number of times video ad 7 was replayed. |
metric |
vid7Start |
vid7Start |
The number of times video ad 7 started playing. |
metric |
vid8Average |
vid8Average |
The average completion percentage for video ad 8. |
metric |
vid8Played100 |
vid8Played100 |
The number of times video ad 8 was played to 100% completion. |
metric |
vid8Played25 |
vid8Played25 |
The number of times video ad 8 was played to 25% completion. |
metric |
vid8Played50 |
vid8Played50 |
The number of times video ad 8 was played to 50% completion. |
metric |
vid8Played75 |
vid8Played75 |
The number of times video ad 8 was played to 75% completion. |
metric |
vid8Replay |
vid8Replay |
The number of times video ad 8 was replayed. |
metric |
vid8Start |
vid8Start |
The number of times video ad 8 started playing. |
metric |
vid9Average |
vid9Average |
The average completion percentage for video ad 9. |
metric |
vid9Played100 |
vid9Played100 |
The number of times video ad 9 was played to 100% completion. |
metric |
vid9Played25 |
vid9Played25 |
The number of times video ad 9 was played to 25% completion. |
metric |
vid9Played50 |
vid9Played50 |
The number of times video ad 9 was played to 50% completion. |
metric |
vid9Played75 |
vid9Played75 |
The number of times video ad 9 was played to 75% completion. |
metric |
vid9Replay |
vid9Replay |
The number of times video ad 9 was replayed. |
metric |
vid9Start |
vid9Start |
The number of times video ad 9 started playing. |
metric |
videoAveIntTime |
videoAveIntTime |
The average interaction time for video ads. |
metric |
videoCTR |
videoCTR |
The click-through rate for video ads. |
dimension |
videoClick |
videoClick |
The number of clicks for video ads. |
dimension |
videoImp |
videoImp |
The number of impressions for video ads. |
dimension |
videoInt |
videoInt |
The number of interactions for video ads. |
metric |
videoIntRate |
videoIntRate |
The interaction rate for video ads. |
metric |
videoIntTime |
videoIntTime |
The total interaction time for video ads. |
dimension |
viewableImpressions |
viewableImpressions |
The number of ad impressions that were determined to be viewable according to industry standards. |
metric |
viewableRate |
viewableRate |
The percentage of ads served that were actually seen by a user. Calculated as (Viewable Impressions / (Viewable Impressions + Non-Viewable Impressions)). |
dimension |