Google Search Console: Most-used fields

Google Search Console: Most-used fields#

The table below gives information about most-used fields that you can import from Google Search Console. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name

Adverity UI name

Description

Use in Adverity

Avg Position

Avg Position

The average position of your property in Google Search results for the selected time period. This is an aggregated metric derived from the ‘position’ data.

metric

Date

Date

The specific date for which search performance data is reported, in YYYY-MM-DD format. This is a time dimension available in Search Analytics queries.

dimension

End Date

End Date

The end date of the requested date range for data retrieval, in YYYY-MM-DD format. This is a required parameter for Search Analytics queries.

dimension

Landing Page

Landing Page

The URL of the landing page where users arrived from a Google search.

dimension

Month

Month

The month of the year when the search performance data was recorded. This is derived from the ‘date’ dimension.

metric

Site URL

Site URL

The URL of the website property as defined in Google Search Console. This is a primary identifier for fetching data from Search Console APIs.

dimension

Start Date

Start Date

The start date of the requested date range for data retrieval, in YYYY-MM-DD format. This is a required parameter for Search Analytics queries.

dimension

Sum Clicks

Sum Clicks

The total number of clicks for the selected time period. This is an aggregated metric derived from the ‘clicks’ data.

metric

Sum Impressions

Sum Impressions

The total number of impressions for the selected time period. This is an aggregated metric derived from the ‘impressions’ data.

metric

Week

Week

The week of the year when the search performance data was recorded. This is derived from the ‘date’ dimension.

metric

Year

Year

The year when the search performance data was recorded. This is derived from the ‘date’ dimension.

metric

clicks

clicks

The number of clicks from a Google Search results page to your property. This is a core metric returned by Search Analytics queries.

metric

clicks_sum

clicks_sum

The total sum of clicks for a given period or dimension. This is an aggregated metric derived from the ‘clicks’ data.

metric

country

country

The name of the country from which the search query originated. This is a dimension available in Search Analytics queries.

dimension

country_code3

country_code3

The ISO 3166-1 alpha-3 country code for the country from which the search query originated. This is a dimension available in Search Analytics queries.

dimension

ctr

ctr

The click-through rate, calculated as clicks divided by impressions, from a Google Search results page to your property. This is a core metric returned by Search Analytics queries.

metric

device

device

The device type (e.g., desktop, mobile, tablet) used for the search query. This is a dimension available in Search Analytics queries.

dimension

device_category

device_category

The category of device used by the user, such as mobile, desktop, or tablet.

dimension

errors

errors

A list of errors detected for a sitemap entry or during URL inspection. For sitemaps, this indicates issues with the sitemap itself or the URLs it contains.

metric

impressions

impressions

The number of times your property appeared in Google Search results. This is a core metric returned by Search Analytics queries.

metric

impressions_sum

impressions_sum

The total sum of impressions for a given period or dimension. This is an aggregated metric derived from the ‘impressions’ data.

metric

indexStatusResult.coverageState

indexStatusResult.coverageState

The indexing status of the URL, indicating whether it’s indexed and any issues preventing it from being indexed. Part of the URL Inspection results.

dimension

indexStatusResult.crawledAs

indexStatusResult.crawledAs

The user agent type (e.g., desktop, mobile) that Google last used to crawl the URL. Part of the URL Inspection results.

dimension

indexStatusResult.googleCanonical

indexStatusResult.googleCanonical

The canonical URL chosen by Google for this page. Part of the URL Inspection results.

dimension

indexStatusResult.indexingState

indexStatusResult.indexingState

The overall state of indexing for the URL (e.g., ‘indexed’, ‘notIndexed’). Part of the URL Inspection results.

dimension

indexStatusResult.lastCrawlTime

indexStatusResult.lastCrawlTime

The timestamp of when the URL was last crawled by Google. Part of the URL Inspection results.

dimension

indexStatusResult.pageFetchState

indexStatusResult.pageFetchState

The result of the page fetch attempt by Google (e.g., ‘SUCCESSFUL’, ‘SOFT_404’). Part of the URL Inspection results.

dimension

indexStatusResult.referringUrls.{NUM}

indexStatusResult.referringUrls.{NUM}

A list of URLs that link to the inspected URL, which Google found. Part of the URL Inspection results.

dimension

indexStatusResult.robotsTxtState

indexStatusResult.robotsTxtState

The status of the robots.txt file that applies to the URL (e.g., ‘ALLOWED’, ‘BLOCKED’). Part of the URL Inspection results.

dimension

indexStatusResult.sitemap.{NUM}

indexStatusResult.sitemap.{NUM}

A list of sitemaps that refer to the inspected URL, or were used by Google to discover it. Part of the URL Inspection results.

dimension

indexStatusResult.userCanonical

indexStatusResult.userCanonical

The canonical URL declared by the user for this page, if any. Part of the URL Inspection results.

dimension

indexStatusResult.verdict

indexStatusResult.verdict

The overall verdict of the URL’s indexing status, summarizing its coverage and any issues. Part of the URL Inspection results.

dimension

inspectionResultLink

inspectionResultLink

A link to the full URL Inspection report in Google Search Console for the inspected URL.

dimension

isPending

isPending

Indicates if a sitemap is currently pending processing by Google.

dimension

isSitemapsIndex

isSitemapsIndex

Indicates if the submitted sitemap is a sitemap index file, which points to other sitemaps.

dimension

lastDownloaded

lastDownloaded

The timestamp when Google last downloaded the sitemap.

dimension

lastSubmitted

lastSubmitted

The timestamp when the sitemap was last submitted to Google Search Console.

dimension

mobileUsabilityResult.verdict

mobileUsabilityResult.verdict

The overall verdict on the mobile usability of the inspected URL (e.g., ‘USABLE’, ‘NOT_USABLE’). Part of the URL Inspection results.

dimension

page

page

The URL of the page that appeared in Google Search results. This is a dimension available in Search Analytics queries.

dimension

page_url

page_url

The full URL of the specific page on your website that appeared in or was clicked from Google search results.

dimension

path

path

The relative path of the sitemap file or an internal URL path.

dimension

position

position

The average position of your property in Google Search results. This is a core metric returned by Search Analytics queries.

metric

query

query

The actual search query (keywords) entered by the user that resulted in an impression or click for your property. This is a dimension available in Search Analytics queries.

dimension

richResultsResult.detectedItems.{NUM}.items.{NUM}.issues.{NUM}.issueMessage

richResultsResult.detectedItems.{NUM}.items.{NUM}.issues.{NUM}.issueMessage

A detailed message describing an issue found within a specific rich result item on the inspected URL. Part of the URL Inspection results.

dimension

richResultsResult.detectedItems.{NUM}.items.{NUM}.issues.{NUM}.severity

richResultsResult.detectedItems.{NUM}.items.{NUM}.issues.{NUM}.severity

The severity level of an issue found within a rich result item (e.g., ‘ERROR’, ‘WARNING’). Part of the URL Inspection results.

dimension

richResultsResult.detectedItems.{NUM}.items.{NUM}.name

richResultsResult.detectedItems.{NUM}.items.{NUM}.name

The name of a specific rich result item detected on the inspected URL. Part of the URL Inspection results.

dimension

richResultsResult.detectedItems.{NUM}.richResultType

richResultsResult.detectedItems.{NUM}.richResultType

The type of rich result detected on the inspected URL (e.g., ‘Event’, ‘Product’). Part of the URL Inspection results.

dimension

richResultsResult.verdict

richResultsResult.verdict

The overall verdict on the rich results status of the inspected URL (e.g., ‘VALID’, ‘VALID_WITH_WARNINGS’, ‘INVALID’). Part of the URL Inspection results.

dimension

searchAppearance

searchAppearance

The specific type of rich result or appearance in Google Search results (e.g., ‘AMP_BLUE_BADGE’, ‘JOB_LISTING’). This is a dimension available in Search Analytics queries.

dimension

site_url

site_url

The base URL of the website property, as recognized by Google Search Console. Similar to ‘Site URL’.

dimension

submitted

submitted

The timestamp when the sitemap was first submitted to Google Search Console.

metric

timestamp

timestamp

The specific date and time when the search event occurred.

dimension

total_clicks_gsc

total_clicks_gsc

The total number of clicks from a Google search result to your website for the given dimensions.

metric

total_ctr_gsc

total_ctr_gsc

The Click-Through Rate (CTR) for the given dimensions, calculated as clicks divided by impressions. Values range from 0.0 to 1.0.

metric

total_impressions_gsc

total_impressions_gsc

The total number of times your website appeared in Google search results for the given dimensions.

metric

type

type

The type of the sitemap (e.g., ‘WEB’, ‘VIDEO’, ‘IMAGE’) or the search type (e.g., ‘web’, ‘image’) for Search Analytics queries.

dimension

warnings

warnings

A list of warnings detected for a sitemap entry or during URL inspection, indicating non-critical issues.

metric

website_url

website_url

The URL of the website property as defined and verified in Google Search Console.

dimension