Google Search Console: Most-used fields#
The table below gives information about most-used fields that you can import from Google Search Console. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Avg Position |
Avg Position |
The average position of your property in Google Search results for the selected time period. This is an aggregated metric derived from the ‘position’ data. |
metric |
Date |
Date |
The specific date for which search performance data is reported, in YYYY-MM-DD format. This is a time dimension available in Search Analytics queries. |
dimension |
End Date |
End Date |
The end date of the requested date range for data retrieval, in YYYY-MM-DD format. This is a required parameter for Search Analytics queries. |
dimension |
Landing Page |
Landing Page |
The URL of the landing page where users arrived from a Google search. |
dimension |
Month |
Month |
The month of the year when the search performance data was recorded. This is derived from the ‘date’ dimension. |
metric |
Site URL |
Site URL |
The URL of the website property as defined in Google Search Console. This is a primary identifier for fetching data from Search Console APIs. |
dimension |
Start Date |
Start Date |
The start date of the requested date range for data retrieval, in YYYY-MM-DD format. This is a required parameter for Search Analytics queries. |
dimension |
Sum Clicks |
Sum Clicks |
The total number of clicks for the selected time period. This is an aggregated metric derived from the ‘clicks’ data. |
metric |
Sum Impressions |
Sum Impressions |
The total number of impressions for the selected time period. This is an aggregated metric derived from the ‘impressions’ data. |
metric |
Week |
Week |
The week of the year when the search performance data was recorded. This is derived from the ‘date’ dimension. |
metric |
Year |
Year |
The year when the search performance data was recorded. This is derived from the ‘date’ dimension. |
metric |
clicks |
clicks |
The number of clicks from a Google Search results page to your property. This is a core metric returned by Search Analytics queries. |
metric |
clicks_sum |
clicks_sum |
The total sum of clicks for a given period or dimension. This is an aggregated metric derived from the ‘clicks’ data. |
metric |
country |
country |
The name of the country from which the search query originated. This is a dimension available in Search Analytics queries. |
dimension |
country_code3 |
country_code3 |
The ISO 3166-1 alpha-3 country code for the country from which the search query originated. This is a dimension available in Search Analytics queries. |
dimension |
ctr |
ctr |
The click-through rate, calculated as clicks divided by impressions, from a Google Search results page to your property. This is a core metric returned by Search Analytics queries. |
metric |
device |
device |
The device type (e.g., desktop, mobile, tablet) used for the search query. This is a dimension available in Search Analytics queries. |
dimension |
device_category |
device_category |
The category of device used by the user, such as mobile, desktop, or tablet. |
dimension |
errors |
errors |
A list of errors detected for a sitemap entry or during URL inspection. For sitemaps, this indicates issues with the sitemap itself or the URLs it contains. |
metric |
impressions |
impressions |
The number of times your property appeared in Google Search results. This is a core metric returned by Search Analytics queries. |
metric |
impressions_sum |
impressions_sum |
The total sum of impressions for a given period or dimension. This is an aggregated metric derived from the ‘impressions’ data. |
metric |
indexStatusResult.coverageState |
indexStatusResult.coverageState |
The indexing status of the URL, indicating whether it’s indexed and any issues preventing it from being indexed. Part of the URL Inspection results. |
dimension |
indexStatusResult.crawledAs |
indexStatusResult.crawledAs |
The user agent type (e.g., desktop, mobile) that Google last used to crawl the URL. Part of the URL Inspection results. |
dimension |
indexStatusResult.googleCanonical |
indexStatusResult.googleCanonical |
The canonical URL chosen by Google for this page. Part of the URL Inspection results. |
dimension |
indexStatusResult.indexingState |
indexStatusResult.indexingState |
The overall state of indexing for the URL (e.g., ‘indexed’, ‘notIndexed’). Part of the URL Inspection results. |
dimension |
indexStatusResult.lastCrawlTime |
indexStatusResult.lastCrawlTime |
The timestamp of when the URL was last crawled by Google. Part of the URL Inspection results. |
dimension |
indexStatusResult.pageFetchState |
indexStatusResult.pageFetchState |
The result of the page fetch attempt by Google (e.g., ‘SUCCESSFUL’, ‘SOFT_404’). Part of the URL Inspection results. |
dimension |
indexStatusResult.referringUrls.{NUM} |
indexStatusResult.referringUrls.{NUM} |
A list of URLs that link to the inspected URL, which Google found. Part of the URL Inspection results. |
dimension |
indexStatusResult.robotsTxtState |
indexStatusResult.robotsTxtState |
The status of the robots.txt file that applies to the URL (e.g., ‘ALLOWED’, ‘BLOCKED’). Part of the URL Inspection results. |
dimension |
indexStatusResult.sitemap.{NUM} |
indexStatusResult.sitemap.{NUM} |
A list of sitemaps that refer to the inspected URL, or were used by Google to discover it. Part of the URL Inspection results. |
dimension |
indexStatusResult.userCanonical |
indexStatusResult.userCanonical |
The canonical URL declared by the user for this page, if any. Part of the URL Inspection results. |
dimension |
indexStatusResult.verdict |
indexStatusResult.verdict |
The overall verdict of the URL’s indexing status, summarizing its coverage and any issues. Part of the URL Inspection results. |
dimension |
inspectionResultLink |
inspectionResultLink |
A link to the full URL Inspection report in Google Search Console for the inspected URL. |
dimension |
isPending |
isPending |
Indicates if a sitemap is currently pending processing by Google. |
dimension |
isSitemapsIndex |
isSitemapsIndex |
Indicates if the submitted sitemap is a sitemap index file, which points to other sitemaps. |
dimension |
lastDownloaded |
lastDownloaded |
The timestamp when Google last downloaded the sitemap. |
dimension |
lastSubmitted |
lastSubmitted |
The timestamp when the sitemap was last submitted to Google Search Console. |
dimension |
mobileUsabilityResult.verdict |
mobileUsabilityResult.verdict |
The overall verdict on the mobile usability of the inspected URL (e.g., ‘USABLE’, ‘NOT_USABLE’). Part of the URL Inspection results. |
dimension |
page |
page |
The URL of the page that appeared in Google Search results. This is a dimension available in Search Analytics queries. |
dimension |
page_url |
page_url |
The full URL of the specific page on your website that appeared in or was clicked from Google search results. |
dimension |
path |
path |
The relative path of the sitemap file or an internal URL path. |
dimension |
position |
position |
The average position of your property in Google Search results. This is a core metric returned by Search Analytics queries. |
metric |
query |
query |
The actual search query (keywords) entered by the user that resulted in an impression or click for your property. This is a dimension available in Search Analytics queries. |
dimension |
richResultsResult.detectedItems.{NUM}.items.{NUM}.issues.{NUM}.issueMessage |
richResultsResult.detectedItems.{NUM}.items.{NUM}.issues.{NUM}.issueMessage |
A detailed message describing an issue found within a specific rich result item on the inspected URL. Part of the URL Inspection results. |
dimension |
richResultsResult.detectedItems.{NUM}.items.{NUM}.issues.{NUM}.severity |
richResultsResult.detectedItems.{NUM}.items.{NUM}.issues.{NUM}.severity |
The severity level of an issue found within a rich result item (e.g., ‘ERROR’, ‘WARNING’). Part of the URL Inspection results. |
dimension |
richResultsResult.detectedItems.{NUM}.items.{NUM}.name |
richResultsResult.detectedItems.{NUM}.items.{NUM}.name |
The name of a specific rich result item detected on the inspected URL. Part of the URL Inspection results. |
dimension |
richResultsResult.detectedItems.{NUM}.richResultType |
richResultsResult.detectedItems.{NUM}.richResultType |
The type of rich result detected on the inspected URL (e.g., ‘Event’, ‘Product’). Part of the URL Inspection results. |
dimension |
richResultsResult.verdict |
richResultsResult.verdict |
The overall verdict on the rich results status of the inspected URL (e.g., ‘VALID’, ‘VALID_WITH_WARNINGS’, ‘INVALID’). Part of the URL Inspection results. |
dimension |
searchAppearance |
searchAppearance |
The specific type of rich result or appearance in Google Search results (e.g., ‘AMP_BLUE_BADGE’, ‘JOB_LISTING’). This is a dimension available in Search Analytics queries. |
dimension |
site_url |
site_url |
The base URL of the website property, as recognized by Google Search Console. Similar to ‘Site URL’. |
dimension |
submitted |
submitted |
The timestamp when the sitemap was first submitted to Google Search Console. |
metric |
timestamp |
timestamp |
The specific date and time when the search event occurred. |
dimension |
total_clicks_gsc |
total_clicks_gsc |
The total number of clicks from a Google search result to your website for the given dimensions. |
metric |
total_ctr_gsc |
total_ctr_gsc |
The Click-Through Rate (CTR) for the given dimensions, calculated as clicks divided by impressions. Values range from 0.0 to 1.0. |
metric |
total_impressions_gsc |
total_impressions_gsc |
The total number of times your website appeared in Google search results for the given dimensions. |
metric |
type |
type |
The type of the sitemap (e.g., ‘WEB’, ‘VIDEO’, ‘IMAGE’) or the search type (e.g., ‘web’, ‘image’) for Search Analytics queries. |
dimension |
warnings |
warnings |
A list of warnings detected for a sitemap entry or during URL inspection, indicating non-critical issues. |
metric |
website_url |
website_url |
The URL of the website property as defined and verified in Google Search Console. |
dimension |