Hubspot: Most-used fields#
The table below gives information about most-used fields that you can import from Hubspot. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ab Dimension
Identifies a characteristic related to A/B testing, which allows for testing two variations of content (e.g., emails, landing pages) to determine performance.
abVariation Dimension
Indicates if the email is an A/B test variation.
absoluteUrl Dimension
The absolute URL of the published content.
account_creation_date Dimension
The date when a HubSpot account was created.
address_country Dimension
The country component of an address.
age Dimension
The age of a contact.
allEmailCampaignIds Dimension
A list of unique identifiers for all email marketing campaigns associated with a specific email or event.
amount Metric
The monetary value associated with a deal.
analyticsPageId Metric
The unique identifier for the analytics page associated with the content.
analyticsPageType Dimension
The type of analytics page associated with the content.
appName Dimension
The name of the application or integration that is connecting to and interacting with the HubSpot API.
archived Dimension
A boolean indicating whether an object or record has been archived.
archivedAt Metric
The timestamp when the record was archived.
associatedcompanyid Metric
This field historically represented the ID of the primary company associated with a contact. It is now a read-only property, with associations managed through HubSpot's CRM Associations API.
associations.1-17 Dimension
Represents an association type between two HubSpot CRM objects. '1-17' is a specific associationTypeId indicating a defined relationship (e.g., contact to company, deal to line item).
associations.ids.1-17 Metric
A list of unique identifiers (IDs) for records that are linked to the primary record via the specific associationTypeId represented by '1-17'.
author Dimension
The author of the content.
authorName Dimension
The display name of the author.
birth_date Dimension
The birth date of a contact.
blogEmailType Dimension
The type of blog email, such as instant, daily, or weekly digest.
blogRssSettings Dimension
Settings related to RSS feed for blog subscriptions.
businessUnitId Metric
The unique identifier of the business unit (brand) associated with a marketing asset or record.
calculated_revenue Metric
The revenue value for a company or deal, which is automatically calculated by HubSpot based on associated deals closed as won or other defined calculation properties.
campaign Dimension
The name or ID of a marketing campaign.
campaign name Dimension
The name of an email marketing campaign.
campaignName Dimension
The name of a marketing campaign.
campaignUtm Dimension
The UTM campaign parameter value associated with an event or record.
campaign_name Dimension
The name of the marketing campaign an email or other content belongs to.
categoryId Metric
The unique identifier for the category of the content.
channel Dimension
The marketing channel through which an interaction occurred (e.g., email, social media, organic search).
channel_drill_down_{NUM} Dimension
Provides detailed breakdown of the marketing channel that led to an interaction, with '{NUM}' indicating the level of drill-down detail (e.g., 'channel_drill_down_1' for primary channel, 'channel_drill_down_2' for secondary).
city Dimension
The city component of an address.
clonedFrom Metric
The ID of the original object from which this record was cloned.
closed_lost_reason Dimension
The reason why a deal was marked as 'closed lost' in the sales pipeline.
closed_won_reason Dimension
The reason or explanation provided when a deal is marked as 'closed won' in the sales pipeline. This field helps track and analyze successful deal outcomes.
closedate closedatetime Dimension
The date and time when a deal was closed.
cms_content_id Dimension
A unique identifier for a piece of content managed within HubSpot's Content Management System (CMS), which can include website pages, landing pages, or blog posts.
companies.city Dimension
The city where the associated company is located.
companies.closedate Metric
The date the company became a customer, automatically set when the company is moved to the 'Customer' lifecycle stage.
companies.country Dimension
The country where the associated company is located.
companies.domain Dimension
The primary website domain of the company.
companies.hs_analytics_source Dimension
The original traffic source of a company's interaction or origin, used for analytics and reporting on how the company was first engaged.
companies.hs_analytics_source_data_{NUM} Dimension
Additional granular details about the company's analytics source, providing more specific context on the engagement (e.g., specific campaign, content).
companies.hs_lead_status Dimension
The lifecycle stage of a company, indicating its current status within the sales or marketing funnel (e.g., lead, marketing qualified lead, customer). This is often an internal property name for 'Lifecycle stage'.
companies.hs_redirect_domain Dimension
A property associated with a company record in HubSpot CRM, indicating a domain used for redirection for that company.
companies.hubspot_owner_id Dimension
The unique identifier of the HubSpot user assigned as the owner of a company record.
companies.hubspot_team_id Dimension
The unique identifier for the HubSpot team assigned to a company record, used for organizational and reporting purposes.
companies.industry Dimension
The primary industry in which the company operates.
companies.lifecyclestage Dimension
The stage in the company's journey with your business (e.g., subscriber, lead, MQL, SQL, customer). This value is automatically populated by HubSpot.
companies.name Dimension
The name of the associated company.
companies.ownername Dimension
The name of the HubSpot user assigned as the owner of the company record.
companies.recent_deal_close_date Metric
The close date of the most recent deal associated with the company.
company Dimension
This field refers to the Company object in HubSpot, which stores data about businesses and organizations that interact with your business.
company.city Dimension
The city where the company is located.
company.closedate Dimension
The date the company became a customer, automatically set when the company is moved to the 'Customer' lifecycle stage.
company.country Dimension
The country where the company is located.
company.country_tier Metric
The geographic tier or category assigned to the company's country.
company.createdate Dimension
The date and time when the company record was created.
company.domain Dimension
The primary website domain name associated with the company. This field is a key unique identifier used to avoid duplicate company records.
company.first_conversion_date Dimension
The date when the first associated contact with the company submitted a form or completed a conversion action, automatically set by HubSpot.
company.first_deal_created_date Dimension
The date when the first deal associated with the company was created in HubSpot.
company.hs_analytics_latest_source Dimension
The original source of the company's last interaction (e.g., Organic Search, Paid Social).
company.hs_analytics_latest_source_data_{NUM} Dimension
The latest source data recorded by HubSpot analytics for a company, indexed by a number.
company.hs_analytics_source Dimension
The original source of the company's first interaction with your business.
company.hs_analytics_source_data_{NUM} Dimension
Historical or aggregated source data recorded by HubSpot analytics for a company, indexed by a number.
company.hs_country_code Dimension
The two-letter country code (e.g., US) for the company's location.
company.hs_createdate Dimension
The date and time when the company record was created in HubSpot.
company.hs_date_entered_lead Dimension
The date when the company entered the 'Lead' lifecycle stage.
company.hs_lastmodifieddate Dimension
The most recent date when any property on the company record was updated. This value is automatically set by HubSpot.
company.hs_lead_status Dimension
The lead status of the company, indicating its position in the sales funnel.
company.hs_object_id Metric
The unique identification number assigned by HubSpot to each company record. This is a primary identifier for the object.
company.industry Dimension
The primary industry in which the company operates.
company.lifecyclestage Dimension
The current lifecycle stage of the company (e.g., Prospect, Customer).
company.linkedin_company_page Dimension
The URL of the company's LinkedIn profile page.
company.name Dimension
The name of the company.
company.num_associated_deals Metric
The total number of deals currently associated with this company. This value is automatically updated by HubSpot.
company.state Dimension
The state or region in the company's address.
company_id Dimension
The unique identifier for a company record.
contact_category Dimension
A property of a contact record, used to categorize the contact based on specific criteria or segments.
contact_country Dimension
A property of a contact record, indicating the country where the contact is located.
contact_creation_source Dimension
The specific source (e.g., 'Form Submission', 'Manual Entry') through which the contact record was created.
contact_id Dimension
The unique identifier for a contact record.
contact_job_title Dimension
A property of a contact record, representing the individual's professional role or title.
contact_organisation Dimension
A property of a contact record or an associated company record, indicating the organization or company the contact is primarily affiliated with.
contact_sector Dimension
A property of a contact record, indicating the industry or sector in which the contact or their associated organization operates.
contact_source Dimension
The original source or method by which the contact record was created in HubSpot (e.g., organic search, referral, direct traffic).
contact_type Dimension
The lifecycle stage of a contact, indicating their journey through the sales and marketing funnel (e.g., subscriber, lead, customer).
content Dimension
The main textual or HTML content of an object, such as a marketing email or a note.
content.widgets.hs_email_body.body.html Dimension
The HTML content of the email body, specifically within a HubSpot email widget.
contentTypeCategory Metric
The category or type of the content, such as 'BLOG_POST', 'EMAIL', or 'LANDING_PAGE'.
count_of_submissions Metric
The total number of times a record (e.g., a contact) has submitted a form or engaged in a specific submission event.
country Dimension
The country associated with a contact or company record.
create_date Dimension
A timestamp indicating when a specific record (e.g., contact, company, deal, or event) was created in HubSpot.
created Dimension
The timestamp indicating when a record or object was created.
createdAt Dimension
The timestamp when the record was created.
createdByAgent Dimension
Indicates whether an object, such as an engagement, was created by an agent or a system process.
createdById Metric
The ID of the user who created the record.
createdate createdatetime Dimension
This field stores the date and time when a record (e.g., deal, contact, company) was initially created in HubSpot. It is automatically set by HubSpot, but can sometimes be set or updated via API.
creation_date Dimension
The date when the record (contact, company, deal) was created in HubSpot.
crmObjectId Metric
A generic unique identifier for any HubSpot CRM object (e.g., contact, company, deal).
currentState Dimension
The current state of the content or object.
currentlyPublished Dimension
Indicates if the content is currently published.
customReplyTo Dimension
The custom 'reply-to' email address set for an email campaign or send.
customReplyToEnabled Dimension
A boolean indicating if a custom 'reply-to' email address is enabled for an email.
date Metric
The date of an event or record creation.
date_of_submission Dimension
A timestamp indicating the date and time when a specific form or feedback submission occurred.
datetime Dimension
The full date and time of an event.
days_to_close Metric
The number of days it took to close a deal from its creation date to the 'closed won' or 'closed lost' stage.
dealId Dimension
The unique identifier for a deal record.
deal_source Dimension
The original source through which a deal was created or originated.
deal_to_amount_{NUM} Metric
The 'to' amount in a deal property history, representing the value of a deal at a specific point in time. The {NUM} indicates a possible index for different deal stages or historical values.
deal_tot_amount_{NUM} Metric
The total amount of a deal, reflecting its value at a certain stage or historical point. The {NUM} indicates a possible index for different deal stages or historical values.
dealname Dimension
The name of the deal.
dealstage Dimension
The current stage of the deal in the sales pipeline.
dealtype Dimension
The classification or type of a deal (e.g., New Business, Existing Business).
description Dimension
A descriptive text field for an object, such as a line item in a deal, a task, or a note.
domain Dimension
The domain associated with the content or email.
email Dimension
The email address associated with a contact or record.
email campaign id Dimension
The unique identifier for an email marketing campaign.
emailBody Dimension
The HTML body content of the email.
emailCampaignGroupId Metric
The unique identifier for the email campaign group to which an email belongs.
emailTemplateMode Dimension
The mode or type of an email template used for a marketing email.
emailbodyPlaintext Dimension
The plain text body content of the email.
engagements_last_meeting_booked Dimension
The date and time of the last meeting booked with a contact or company, as recorded in HubSpot engagements.
event type Dimension
The classification of an event (e.g., email open, form submission, page view, or a custom event).
event_date Dimension
The date and time when a specific event (e.g., email open, form submission) occurred.
feedbackSurveyId Dimension
The unique identifier for a feedback survey.
fieldType Dimension
The specific input control type used for a property in HubSpot, such as text, number, date picker, or a dropdown select.
first_conversion_date Dimension
The date and time of the contact's first recorded conversion event.
first_conversion_event_name Dimension
The name of the contact's first recorded conversion event.
first_deal_created_date Metric
The date when the first deal was created for a contact or company.
first_name Dimension
The first name of the contact.
firstname Dimension
The first name of a person associated with a record.
folderId Metric
The unique identifier for a folder where assets or files are organized.
folderIdV2 Metric
The unique identifier for a folder used to organize content, such as marketing emails, in the current version of the API.
form.campaignGuid Dimension
The unique identifier (GUID) of the campaign associated with a form submission.
form.createdAt Dimension
The timestamp when the form was created.
form.formType Dimension
The type of the form, such as 'hubspot' for standard forms, 'captured' for non-HubSpot forms, or 'flow' for pop-up forms.
form.guid Dimension
The unique identifier (GUID) for the form.
form.name Dimension
The name of the form.
form.portalId Metric
The unique identifier for the HubSpot portal where the form resides.
form_name Dimension
The name assigned to a specific form within HubSpot.
from.customReplyTo Dimension
The custom email address specified to receive replies for an email.
from.fromName Dimension
The sender's display name for an email.
from.replyTo Dimension
The email address designated for replies to the sender.
fromName Dimension
The display name of the sender for marketing emails.
full_name Dimension
The complete name of a contact, often a combined field of first and last name properties.
gender Dimension
The gender of the contact.
geographic_region Dimension
A property used to identify the broader geographical area associated with a contact or company, often derived from country or address information.
groupName Dimension
The internal name of the property group to which a property belongs.
hs_analytics_average_page_views Metric
The average number of website page views recorded for a contact.
hs_analytics_first_referrer Dimension
This field records the URL of the first website or source that referred a visitor to your site, capturing the initial point of contact for a lead.
hs_analytics_first_timestamp Dimension
The earliest recorded timestamp for any website activity or interaction by a contact.
hs_analytics_first_touch_converting_campaign Dimension
The HubSpot campaign identifier that represents the very first marketing interaction a contact had before converting.
hs_analytics_first_url Dimension
This field records the URL of the very first page a contact visited on your website, automatically set by HubSpot. It is a read-only property.
hs_analytics_first_visit_timestamp Dimension
The timestamp of the contact's first recorded visit to the website.
hs_analytics_last_referrer Dimension
The URL of the last referring website that brought the contact to your site.
hs_analytics_last_timestamp Dimension
The most recent recorded timestamp for any website activity or interaction by a contact.
hs_analytics_last_touch_converting_campaign Dimension
The HubSpot campaign identifier that represents the last marketing interaction a contact had before converting.
hs_analytics_last_url Dimension
The URL of the last page visited by the contact on your website.
hs_analytics_last_visit_timestamp Dimension
The timestamp of the contact's most recent visit to the website.
hs_analytics_num_page_views Dimension
The total number of website page views recorded for a contact.
hs_analytics_num_visits Dimension
The total number of visits recorded for a contact on the website.
hs_analytics_source Dimension
The original source through which a contact or company was acquired (e.g., Organic Search, Social Media, Referral). This is a HubSpot internal analytics property.
hs_analytics_source_data_{NUM} Dimension
Detailed data about the source through which a contact or company was acquired, with '{NUM}' representing a specific data point or index. This is a HubSpot internal analytics property.
hs_calculated_phone_number Metric
A phone number calculated or derived by HubSpot for a contact.
hs_campaign Dimension
The identifier of a HubSpot marketing campaign to which an email, landing page, or other asset belongs.
hs_closed_amount Metric
The monetary amount of a closed deal.
hs_closed_amount_in_home_currency Metric
The monetary value of a closed deal, expressed in the HubSpot account's primary currency.
hs_created_by_user_id Dimension
The unique identifier of the HubSpot user who created the record.
hs_createdate hs_createdatetime Dimension
The date and time when the HubSpot object was created.
hs_date_entered_appointmentscheduled Dimension
The date and time when a deal entered the 'Appointment Scheduled' stage in the sales pipeline.
hs_date_entered_closedlost Dimension
The date and time when a deal entered the 'Closed Lost' stage in the sales pipeline.
hs_date_entered_closedwon Dimension
The date and time when a deal entered the 'Closed Won' stage in the sales pipeline.
hs_date_entered_contractsent Dimension
The date and time when a deal entered the 'Contract Sent' stage in the sales pipeline.
hs_date_entered_decisionmakerboughtin Dimension
The date and time when a deal entered the 'Decision Maker Bought-in' stage in the sales pipeline.
hs_date_entered_presentationscheduled Dimension
The date and time when a deal entered the 'Presentation Scheduled' stage in the sales pipeline.
hs_date_entered_qualifiedtobuy Dimension
The date and time when a deal entered the 'Qualified to Buy' stage in the sales pipeline.
hs_date_exited_appointmentscheduled Dimension
The date and time when a deal exited the 'Appointment Scheduled' stage in the sales pipeline.
hs_date_exited_closedlost Dimension
The date and time when a deal exited the 'Closed Lost' stage in the sales pipeline.
hs_date_exited_closedwon Dimension
The date and time when a deal exited the 'Closed Won' stage in the sales pipeline.
hs_date_exited_contractsent Dimension
The date and time when a deal exited the 'Contract Sent' stage in the sales pipeline.
hs_date_exited_decisionmakerboughtin Dimension
The date and time when a deal exited the 'Decision Maker Bought-in' stage in the sales pipeline.
hs_date_exited_presentationscheduled Dimension
The date and time when a deal exited the 'Presentation Scheduled' stage in the sales pipeline.
hs_date_exited_qualifiedtobuy Dimension
The date and time when a deal exited the 'Qualified to Buy' stage in the sales pipeline.
hs_deal_amount_calculation_preference Dimension
A setting that defines how the amount of a deal is calculated in HubSpot.
hs_deal_score Dimension
The predictive score calculated by HubSpot's AI to assess the health and likelihood of a deal closing successfully.
hs_deal_stage_probability Metric
The probability percentage associated with the current stage of a deal.
hs_email_bounce Metric
An indicator of whether an email sent to a contact has bounced, or the type of bounce (e.g., hard bounce, soft bounce), reflecting email deliverability issues for a recipient.
hs_email_click Metric
A boolean indicating whether a contact has clicked on a link within an email.
hs_email_delivered Metric
A boolean indicating whether a marketing email was successfully delivered to the contact.
hs_email_first_click_date Dimension
The date and time when a contact first clicked on a link in a marketing email.
hs_email_first_open_date Dimension
The date and time when a contact first opened a marketing email.
hs_email_first_send_date Dimension
The date and time when the first marketing email was sent to a contact.
hs_email_last_click_date Dimension
The date and time when a contact last clicked on a link in a marketing email.
hs_email_last_email_name Dimension
The name of the last marketing email sent to the contact.
hs_email_last_open_date Dimension
The date and time when a contact last opened a marketing email.
hs_email_last_send_date Dimension
The date and time when the last marketing email was sent to a contact.
hs_email_open Metric
A boolean indicating whether a contact has opened a marketing email.
hs_email_quarantined Dimension
A boolean indicating whether a contact's email address has been quarantined due to deliverability issues.
hs_email_sends_since_last_engagement Metric
The number of marketing emails sent to a contact since their last engagement (e.g., open or click).
hs_google_click_id Dimension
The Google Click Identifier (GCLID) associated with a contact or company from Google Ads clicks.
hs_is_closed Dimension
A boolean indicating whether a deal has been closed, either as 'won' or 'lost'.
hs_is_closed_lost Dimension
A boolean indicating if a deal has been closed and lost.
hs_is_closed_won Dimension
A boolean indicating if a deal has been closed and won.
hs_journey_stage Dimension
The current stage of a contact in their customer journey.
hs_lastmodifieddate Dimension
The date and time when the HubSpot object was last modified.
hs_latest_meeting_activity Dimension
The date or details of the most recent meeting engagement associated with a record.
hs_latest_source Dimension
This field indicates the most recent source or channel through which a contact or company interacted with your content or website.
hs_latest_source_data_{NUM} Dimension
This field provides additional granular details or a drill-down level about the latest source of interaction, offering more context beyond the primary `hs_latest_source` field.
hs_lead_status Dimension
The current lead status of a contact.
hs_lifecyclestage_customer_date Dimension
The date and time when a contact or company transitioned into the 'Customer' lifecycle stage.
hs_likelihood_to_close Dimension
A score or percentage representing the predicted likelihood of a deal being closed successfully.
hs_manual_campaign_ids Dimension
A list of manually assigned HubSpot campaign IDs associated with an object.
hs_manual_forecast_category Dimension
A category assigned for sales forecasting, often set manually (e.g., 'Commit', 'Best Case', 'Pipeline').
hs_marketable_status Dimension
The marketing status of a contact, indicating whether they are eligible to receive marketing emails.
hs_merged_object_ids Dimension
A list of unique identifiers for records that have been merged into the current record.
hs_next_step_updated_at Dimension
The timestamp when the 'next step' property of a CRM object (e.g., deal, contact) was last updated by HubSpot.
hs_object_id Dimension
The unique identifier for a HubSpot CRM object (e.g., contact, company, deal, engagement).
hs_object_source Dimension
The source from which the HubSpot CRM object (e.g., contact, company, deal) was created or last updated.
hs_object_source_detail_{NUM} Dimension
Additional details about how a contact or company record was created in HubSpot, where {NUM} indicates the detail level.
hs_object_source_label Dimension
A descriptive, human-readable label indicating the origin or creation source of the HubSpot object (e.g., 'Offline Source', 'Organic Search').
hs_open_deal_create_date Dimension
The creation date of the earliest open deal associated with a contact or company.
hs_pipeline Dimension
The sales pipeline that a deal belongs to, which defines the stages of the sales process for that deal.
hs_predicted_amount Dimension
The predicted monetary value of a deal.
hs_predicted_amount_in_home_currency Dimension
The predicted monetary value of a deal, expressed in the HubSpot account's primary currency.
hs_projected_amount Dimension
The projected monetary value of a deal.
hs_projected_amount_in_home_currency Dimension
The projected monetary value of a deal, expressed in the HubSpot account's primary currency.
hs_sales_email_last_replied Dimension
The date and time of the most recent reply to a sales email associated with a contact or deal.
hs_time_between_contact_creation_and_deal_close Metric
The duration between the creation date of a contact and the close date of their first associated deal.
hs_time_between_contact_creation_and_deal_creation Metric
The duration (in milliseconds) between the creation of a contact record and the creation of their first associated deal.
hs_time_in_closedlost Dimension
The duration (in milliseconds) a deal spent in the 'Closed Lost' stage.
hs_time_in_closedwon Metric
The duration (in milliseconds) a deal spent in the 'Closed Won' stage.
hs_time_in_contractsent Dimension
The duration (in milliseconds) a deal spent in the 'Contract Sent' stage.
hs_updated_by_user_id Dimension
The unique identifier of the user who last updated the record.
hs_v2_date_entered_current_stage Dimension
The date a contact or company entered their current lifecycle stage.
hs_v2_date_entered_customer Dimension
The date a contact or company entered the 'Customer' lifecycle stage.
hs_v2_date_entered_evangelist Dimension
The date a contact or company entered the 'Evangelist' lifecycle stage.
hs_v2_date_entered_lead Dimension
The date a contact or company entered the 'Lead' lifecycle stage.
hs_v2_date_entered_marketingqualifiedlead Dimension
The date a contact or company entered the 'Marketing Qualified Lead' lifecycle stage.
hs_v2_date_entered_opportunity Dimension
The date a contact or company entered the 'Opportunity' lifecycle stage.
hs_v2_date_entered_other Dimension
The date a contact or company entered an 'Other' lifecycle stage.
hs_v2_date_entered_salesqualifiedlead Dimension
The date a contact or company entered the 'Sales Qualified Lead' lifecycle stage.
hs_v2_date_entered_subscriber Dimension
The date a contact or company entered the 'Subscriber' lifecycle stage.
hs_v2_date_entered_{NUM} Dimension
The date an object entered a specific stage or state, corresponding to an older HubSpot v2 property, indexed by a number.
hs_v2_date_exited_marketingqualifiedlead Dimension
The date a contact or company exited the 'Marketing Qualified Lead' lifecycle stage.
htmlTitle Dimension
The HTML title of the content.
hubspot_owner Dimension
The name of the HubSpot user assigned as the owner of a record.
hubspot_owner_assigneddate Dimension
A timestamp indicating when a HubSpot owner (a user in the HubSpot account responsible for a record) was assigned to a specific CRM record, such as a contact, company, or deal.
hubspot_owner_id Dimension
The unique identifier of the HubSpot user assigned as the owner of a record.
hubspot_team_id Dimension
The unique identifier of the HubSpot team associated with a record.
hubspotscore Metric
The lead score assigned to a contact within HubSpot, indicating their engagement and likelihood to become a customer based on predefined criteria.
id Dimension
The unique identifier for the record.
industry Dimension
The industry sector in which a company operates.
ip_city Dimension
The city derived from the IP address associated with a contact's interaction.
ip_country Dimension
The country derived from the IP address associated with a contact's interaction.
ip_state_code Dimension
The state or region code derived from the IP address associated with a contact's interaction.
isAb Dimension
A boolean indicating whether a marketing email or content is part of an A/B test.
isGraymailSuppressionEnabled Dimension
A boolean indicating if graymail suppression is enabled for email campaigns to avoid sending to less engaged recipients.
isPublished Dimension
Indicates whether the content (e.g., an email) has been published.
isRecipientFatigueSuppressionEnabled Dimension
A boolean indicating if recipient fatigue suppression is enabled to prevent over-mailing contacts.
isTransactional Dimension
Indicates if an email is a transactional email (e.g., order confirmation) rather than a marketing email.
job_function Dimension
The primary job function or area of responsibility for a contact.
jobtitle Dimension
The job title of a contact.
label Dimension
The user-friendly name or display label for a property or item.
language Dimension
The language preference of a contact or the language of a content asset.
lastmodifieddate Dimension
The date and time when the record was last modified.
lastname Dimension
The last name of a person associated with a record.
latest_source_drill_down_{NUM} Dimension
Detailed breakdown of the most recent marketing source that led to a specific interaction or conversion, with {NUM} indicating a hierarchical level of detail (e.g., channel, campaign, specific content).
leadid Dimension
A unique identifier for a lead.
leadstatus Dimension
The current status of a lead in the sales or marketing process.
lifecyclestage Dimension
The current lifecycle stage of a contact or company (e.g., Subscriber, Lead, Customer).
list.archived Dimension
A boolean indicating if the list is archived.
list.authorId Metric
The unique identifier of the user who created the list.
list.createdAt Dimension
The date and time when the list was created.
list.createdById Metric
The unique identifier of the user who created the contact list.
list.deleted Dimension
A boolean indicating if the list has been deleted.
list.dynamic Dimension
A boolean indicating if the list is a dynamic (active) list that updates automatically.
list.filtersUpdatedAt Dimension
The date and time when the filters defining the contact list were last updated.
list.internal Dimension
A boolean indicating if the list is an internal HubSpot list.
list.internalListId Metric
The internal unique identifier for the list.
list.limitExempt Dimension
Indicates if a specific list is exempt from certain API rate limits or restrictions.
list.listId Metric
The unique identifier for the list.
list.listPermissions Dimension
The permissions configured for accessing or modifying the contact list.
list.listType Dimension
The type of list, such as 'STATIC' or 'ACTIVE'.
list.listVersion Metric
The version identifier for the contact list.
list.membershipSettings Dimension
Settings related to how contacts are added or removed from the list.
list.name Dimension
The name of the list.
list.objectTypeId Dimension
The object type associated with the list (e.g., '0-1' for contacts).
list.portalId Metric
The HubSpot portal ID where the list resides.
list.processingStatus Dimension
The current processing status of the contact list (e.g., 'ACTIVE', 'PROCESSING').
list.processingType Dimension
The type of processing applied to the list, such as 'STATIC' or 'ACTIVE' (dynamic).
list.readOnly Dimension
A boolean indicating if the list is read-only.
list.size Metric
The total number of contacts currently in the list.
list.teamIds Dimension
A list of team IDs that have access to or are associated with a particular list.
list.updatedAt Dimension
The date and time when the list was last updated.
list.updatedById Metric
The unique identifier of the HubSpot user who last updated the list.
liveDomain Dimension
The live domain where the content is published.
lost_reason Dimension
The reason why a deal was marked as lost.
mailingListsExcluded Dimension
A property or record indicating the email marketing lists from which a contact is specifically excluded.
mailingListsIncluded Dimension
A property or record indicating the email marketing lists in which a contact is currently included.
marketing_emails_clicked_on_opened Metric
The total number of marketing emails that a contact has clicked on or opened.
maxRssEntries Metric
The maximum number of RSS entries to display in an email.
mobilephone Dimension
The mobile phone number of a contact.
name Dimension
The name of the record or content (e.g., email name, form name).
nationality Dimension
The nationality of a contact.
newsletter_subscription Dimension
Indicates the contact's subscription status for newsletters, often managed through a boolean property or a multi-checkbox property for various subscription types.
notes_last_contacted Dimension
The date and time of the last contact interaction, often derived from notes or other engagements.
notes_last_updated Dimension
The date and time when notes associated with a record were last updated.
notes_next_activity_date Dimension
The date of the next scheduled activity related to a record, often derived from notes or tasks.
num_associated_contacts Metric
The total number of contacts currently associated with a particular CRM object, such as a company or a deal.
num_associated_deals Metric
The number of deals currently associated with a contact or company. For deals, a property named 'Number of associated contacts' exists.
num_notes Dimension
The total number of notes associated with a record.
number_of_deals_in_{NUM} Metric
The number of deals in a specific stage or category. The {NUM} indicates a possible index for different deal stages.
opt_in_privacy_marketing_time_stamp Dimension
The timestamp when a contact explicitly opted in to receive privacy-related marketing communications.
opt_out_newsletter_time_stamp Dimension
The timestamp when a contact unsubscribed or opted out from newsletter communications.
opt_out_privacy_marketing_time_stamp Dimension
The timestamp when a contact explicitly opted out from privacy-related marketing communications.
origin Dimension
The source or origin from which a record or interaction was created.
ownername Dimension
The name of the HubSpot user assigned as the owner of the record (contact, company, or deal).
page.id Metric
The unique identifier for a specific page in HubSpot's CMS.
page.name Dimension
The name or title of a specific page in HubSpot's CMS.
pageExpiryDate Metric
The date and time when a HubSpot content page is scheduled to expire.
pageExpiryEnabled Dimension
Indicates whether an expiry date is enabled for a specific content page in HubSpot.
pageExpiryRedirectUrl Dimension
The URL to which visitors are redirected after a HubSpot content page expires.
pageRedirected Dimension
Indicates if a page or web version is configured to redirect to another URL.
pipeline Dimension
The sales pipeline to which a deal belongs.
pipeline_status Dimension
The current stage of a deal within its sales pipeline, indicating its progress.
portalId Dimension
The unique identifier for the HubSpot portal (account).
postal_address Dimension
The postal address of a contact or company.
previewKey Dimension
A key used to access a preview of content, such as an email or page.
primaryEmailCampaignId Metric
The unique identifier of the primary email campaign associated with an object or event.
processingStatus Dimension
The current processing status of the content or task.
publishDate Dimension
The date and time when the content (e.g., email, page) was published.
publish_date Dimension
The date when content (e.g., blog post, page, email) was published.
publishedAt Dimension
The timestamp when the content was published.
publishedByEmail Dimension
The email address of the user who published a piece of content.
publishedById Metric
The user ID of the person who published a piece of content.
publishedByName Dimension
The name of the user who published a piece of content.
recent_deal_amount Metric
The amount of the most recently closed deal associated with a contact or company.
recent_deal_close_date Dimension
The date when the most recent deal associated with a contact or company was closed.
recipient Dimension
The email address of the recipient for an email event or communication.
required Dimension
A boolean indicator specifying whether a particular field or property is mandatory when creating or updating a record in HubSpot.
rssEmailAuthorLineTemplate Dimension
A template used to define the format of the author's line in an RSS-to-email feed.
rssEmailBlogImageMaxWidth Metric
The maximum width allowed for blog images within an RSS-to-email campaign.
rssEmailByText Dimension
The text used to denote the author in an RSS-driven email.
rssEmailClickThroughText Dimension
The click-through text used in an RSS-driven email.
rssEmailCommentText Dimension
The comment text used in an RSS-driven email.
rssEmailEntryTemplate Dimension
A template used to define the structure and content of an individual entry within an RSS-to-email feed.
rssEmailEntryTemplateEnabled Dimension
Indicates if an RSS email entry template is enabled.
rssEmailImageMaxWidth Metric
The maximum width for images in an RSS-driven email.
rssEmailUrl Dimension
The URL of the RSS feed used for an RSS-driven email.
rssToEmailTiming Dimension
The scheduling or frequency settings for sending out RSS-to-email updates.
rssUrl Dimension
The URL of the RSS feed used for pulling content into RSS-to-email campaigns.
sales_emails_opened Metric
The total number of sales emails sent to a contact that have been opened.
sales_emails_replied_to Metric
The total number of sales emails sent to a contact that have received a reply.
securityState Dimension
The security status or state of a piece of content or an object.
sendOnPublish Dimension
A boolean indicating if the content (e.g., email, social post) should be sent or published immediately upon creation.
slug Dimension
The URL slug for the content.
source Dimension
The general source from which a record or activity originated.
source_drill_down_{NUM} Dimension
Detailed breakdown of a marketing source that led to an interaction or conversion, with {NUM} indicating a hierarchical level of detail (e.g., channel, campaign, specific content).
start_date Dimension
The date and time when an event, campaign, or activity began.
state Dimension
The current state or status of the content (e.g., DRAFT, PUBLISHED).
stats.counters.bounce Metric
The count of emails that bounced during a campaign send.
stats.counters.click Metric
The total number of clicks on links within the email.
stats.counters.contactslost Metric
The number of contacts lost (e.g., unsubscribed or hard bounced).
stats.counters.delivered Metric
The total number of emails successfully delivered to recipients.
stats.counters.dropped Metric
The number of emails that were not sent by HubSpot due to various reasons (e.g., invalid email, unengaged).
stats.counters.hardbounced Metric
The number of emails that resulted in a permanent delivery failure.
stats.counters.notsent Metric
The number of emails that were not sent for various reasons.
stats.counters.open Metric
The total number of times the email was opened by recipients.
stats.counters.pending Metric
The number of emails that are currently awaiting delivery.
stats.counters.reply Metric
The total number of replies received for the email.
stats.counters.selected Metric
The number of contacts selected as recipients for the email.
stats.counters.sent Metric
The total number of emails sent.
stats.counters.softbounced Metric
The number of emails that resulted in a temporary delivery failure.
stats.counters.spamreport Metric
The number of times the email was marked as spam by recipients.
stats.counters.suppressed Metric
The number of emails that were suppressed (not sent) due to various reasons (e.g., unsubscribed, bounced).
stats.counters.unsubscribed Metric
The number of recipients who unsubscribed from the email list.
stats.deviceBreakdown.click_device_type.computer Metric
The number of clicks from computer devices.
stats.deviceBreakdown.click_device_type.mobile Metric
The number of clicks from mobile devices.
stats.deviceBreakdown.click_device_type.unknown Metric
The number of clicks from unknown device types.
stats.deviceBreakdown.open_device_type.computer Metric
The number of opens from computer devices.
stats.deviceBreakdown.open_device_type.mobile Metric
The number of opens from mobile devices.
stats.deviceBreakdown.open_device_type.unknown Metric
The number of opens from unknown device types.
stats.ratios.bounceratio Metric
The percentage of sent emails that resulted in a bounce (delivery failure).
stats.ratios.clickratio Metric
The percentage of delivered emails that received at least one click.
stats.ratios.clickthroughratio Metric
The percentage of delivered emails that resulted in a click on a link.
stats.ratios.contactslostratio Metric
The ratio of contacts who were lost (e.g., unsubscribed, hard bounced) from an email campaign.
stats.ratios.deliveredratio Metric
The percentage of sent emails that were successfully delivered to recipients.
stats.ratios.hardbounceratio Metric
The percentage of sent emails that resulted in a hard bounce (permanent delivery failure).
stats.ratios.notsentratio Metric
The percentage of emails that were scheduled to be sent but were not actually sent.
stats.ratios.openratio Metric
The percentage of delivered emails that were opened by recipients.
stats.ratios.pendingratio Metric
The percentage of emails for which the delivery status is still pending.
stats.ratios.replyratio Metric
The percentage of delivered emails that received a reply from recipients.
stats.ratios.softbounceratio Metric
The percentage of sent emails that resulted in a soft bounce (temporary delivery failure).
stats.ratios.spamreportratio Metric
The percentage of delivered emails that were marked as spam by recipients.
stats.ratios.unsubscribedratio Metric
The percentage of delivered emails that resulted in a recipient unsubscribing.
stats_failedToLoad Dimension
Indicates if statistics or an asset failed to load, commonly seen in email marketing performance data.
stats_ratios_bounceratio Metric
The ratio of total bounced emails to the total emails sent.
stats_ratios_clickratio Metric
The ratio of unique clicks on marketing emails to unique email opens.
stats_ratios_clickthroughratio Metric
The click-through rate, representing the ratio of unique clicks to total emails delivered.
stats_ratios_contactslostratio Metric
The ratio of contacts lost (e.g., unsubscribed, bounced) from an email list.
stats_ratios_deliveredratio Metric
The ratio of successfully delivered marketing emails to the total emails sent.
stats_ratios_hardbounceratio Metric
The ratio of hard bounced emails to the total emails sent, indicating permanent delivery failures.
stats_ratios_notsentratio Metric
The ratio of emails that were not sent to the intended recipients.
stats_ratios_openratio Metric
The ratio of unique marketing email opens to the total emails delivered.
stats_ratios_pendingratio Metric
The ratio of emails that are currently in a pending state before sending.
stats_ratios_replyratio Metric
The ratio of replies received for marketing emails relative to the number of emails delivered.
stats_ratios_softbounceratio Metric
The ratio of soft bounced emails to the total emails sent, indicating temporary delivery failures.
stats_ratios_spamreportratio Metric
The ratio of spam reports to the total emails delivered.
stats_ratios_unsubscribedratio Metric
The ratio of contacts who unsubscribed from marketing emails to the total emails delivered.
status Dimension
The current status of an object, such as a deal, workflow, or export.
subcategory Dimension
A more specific classification under a main category for an object or content.
subject Dimension
The subject line of the email or communication.
submission_source Dimension
Identifies the origin or channel through which a specific form or feedback submission was made (e.g., a specific form, landing page, or website).
submission_type Dimension
Categorizes the nature of a submission, such as a form submission, a feedback survey response, or another type of user interaction.
subscriptionBlogId Metric
The unique identifier of the blog to which a subscription is associated.
subscriptionDetails.officeLocationId Metric
The unique identifier for the office location associated with a subscription.
subscriptionDetails.subscriptionId Metric
The unique identifier for a subscription.
subscriptionName Dimension
The name of the email subscription type.
templatePath Dimension
The file path to the email or content template used.
testing.abSampleSizeDefault Dimension
The default sample size percentage used for A/B testing variations.
testing.abSamplingDefault Dimension
The default sampling method for A/B testing.
testing.abStatus Dimension
The current status of an A/B test.
testing.abSuccessMetric Dimension
The metric used to determine the winner of an A/B test (e.g., open rate, click-through rate).
testing.abTestPercentage Metric
The percentage of recipients included in the A/B test.
testing.hoursToWait Metric
The number of hours to wait before automatically choosing an A/B test winner.
testing.testId Metric
The unique identifier for an A/B test.
to Dimension
The primary recipient's email address or name for an email communication.
total_amount Metric
The monetary value of a deal.
total_revenue Metric
The total revenue generated from all associated deals for a company or a contact.
transactional Dimension
Indicates if an email is a transactional email, used for non-marketing communications such as order confirmations.
type Dimension
The type of an object or property (e.g., string, number, email for properties; EMAIL, CALL for engagements).
unpublishedAt Metric
The timestamp when content, such as an email or page, was unpublished.
unsubscribe_date Dimension
The date a contact unsubscribed from all email communications or a specific subscription type.
unsubscribe_status Dimension
Indicates a contact's subscription status for marketing emails, showing whether they are opted in or opted out of specific subscription types or all email communications.
updatedAt Dimension
The timestamp when the record was last updated.
updatedById Metric
The ID of the user who last updated the record.
url Dimension
The URL associated with the record or content.
useRssHeadlineAsSubject Dimension
A boolean indicating whether the RSS feed headline should be used as the email subject line for blog subscription emails.
utm_campaign Dimension
The UTM campaign parameter used to track the performance of a marketing campaign.
utm_content Dimension
The UTM tracking parameter for ad content, used to differentiate between ads within the same campaign.
utm_medium Dimension
The UTM medium parameter used to track the channel of a marketing campaign (e.g., email, social).
utm_source Dimension
The UTM source parameter used to track the origin of a marketing campaign (e.g., google, facebook).
utm_term Dimension
The UTM tracking parameter for paid search keywords, identifying the keyword that led to a contact.
validation.data Dimension
The specific data value that failed a validation rule when submitting or updating information via the API.
validation.message Dimension
A human-readable message providing details about why a validation error occurred for a specific field or data submission.
validation.name Dimension
The internal name of the field or property that triggered a validation error.
version_date Dimension
This field refers to the date of the HubSpot API version used for data collection, following a YYYY-MM format, indicating the release date of the API specification.
version_timestamp Dimension
A timestamp indicating the version or last modification time of an object.
webversion.domain Dimension
The domain used for the web version of an email or landing page.
webversion.enabled Dimension
A boolean indicating whether a public web version of an email is enabled.
webversion.isPageRedirected Dimension
A boolean indicating if the web version of an email redirects to a different URL.
webversion.metaDescription Dimension
The meta description for the web version of the content.
webversion.slug Dimension
The URL slug or identifier for the web version of an email.
webversion.url Dimension
The URL for the web version of the content.