Hubspot: Most-used fields

Hubspot: Most-used fields#

The table below gives information about most-used fields that you can import from Hubspot. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name

Adverity UI name

Description

Use in Adverity

Date

Date

A general date field, representing a specific point in time.

dimension

Day

Day

Represents a date component, potentially indicating a specific day of the month or a day of the week, often stored as a ‘date’ property type in HubSpot which records the date without time.

dimension

Full Name

Full Name

The complete name of a contact, typically combining first and last names.

dimension

ab

ab

Identifies a characteristic related to A/B testing, which allows for testing two variations of content (e.g., emails, landing pages) to determine performance.

dimension

abHoursToWait

abHoursToWait

The number of hours to wait before automatically choosing an A/B test winner for marketing emails.

metric

abSampleSizeDefault

abSampleSizeDefault

The default sample size percentage for A/B testing variations in marketing emails.

dimension

abSamplingDefault

abSamplingDefault

The default sampling method for A/B testing in marketing emails.

dimension

abStatus

abStatus

The current status of an A/B test for marketing emails.

dimension

abSuccessMetric

abSuccessMetric

The metric used to determine the winner of an A/B test for marketing emails.

dimension

abTestId

abTestId

The unique identifier for an A/B test.

metric

abTestPercentage

abTestPercentage

The percentage of recipients included in the A/B test for marketing emails.

metric

abVariation

abVariation

Indicates if the email is an A/B test variation.

dimension

absoluteUrl

absoluteUrl

The absolute URL of the published content.

dimension

accountGuid

accountGuid

A unique identifier for the HubSpot account.

dimension

account_creation_date

account_creation_date

The date when an account (company) record was created in HubSpot.

dimension

activityType

activityType

The type of engagement activity, such as ‘CALL’, ‘EMAIL’, ‘MEETING’, or ‘TASK’.

dimension

add_date

add_date

The date when the record was added or created.

dimension

address

address

The street address for a contact or company.

dimension

address_country

address_country

The country associated with a contact’s or company’s address.

dimension

address_{NUM}

address_{NUM}

A line of an address for a contact or company, where {NUM} indicates a specific line in a multi-line address field.

dimension

age

age

metric

amount

amount

The monetary value associated with a deal.

metric

analyticsPageId

analyticsPageId

The unique identifier for the analytics page associated with the content.

metric

analyticsPageType

analyticsPageType

The type of analytics page associated with the content.

dimension

annualrevenue

annualrevenue

The annual revenue of a company associated with a contact.

dimension

appName

appName

The name of the application that initiated an event or action within HubSpot.

dimension

app_id

app_id

The unique identifier for a HubSpot application or integration.

dimension

archived

archived

A boolean indicating if an object record is archived.

dimension

archivedAt

archivedAt

The timestamp when the record was archived.

metric

associated_company

associated_company

The company record primarily associated with a contact.

dimension

associatedcompanyid

associatedcompanyid

The unique identifier of the company associated with a contact or deal.

metric

associations.0-1032

associations.0-1032

Represents an association to another CRM object, identified by its internal object type ID (e.g., 0-1 for contacts).

dimension

associations.1-17

associations.1-17

Represents a collection of associations between different CRM objects within HubSpot, such as contacts, companies, and deals, potentially indicating a specific version or type of association.

dimension

associations.ids.0-1032

associations.ids.0-1032

A list of unique identifiers for records associated with a given CRM object type.

dimension

associations.ids.1-17

associations.ids.1-17

Contains the identifiers (IDs) of objects associated with a particular record in HubSpot CRM, categorized by specific association types or versions.

metric

author

author

The author of the content.

dimension

authorName

authorName

The display name of the author.

dimension

avatarUrl

avatarUrl

The URL for the avatar or profile picture of a user.

dimension

became_customer

became_customer

The date when a contact or company transitioned to the ‘customer’ lifecycle stage in HubSpot.

dimension

birth_date

birth_date

The birth date of a contact, often collected via lead ad forms.

dimension

blogEmailType

blogEmailType

The type of blog email, such as instant, daily, or weekly digest.

dimension

blogRssSettings

blogRssSettings

Settings related to RSS feed for blog subscriptions.

dimension

brand

brand

The brand(s) associated with a company or contact.

dimension

broadcastGuid

broadcastGuid

The unique identifier (GUID) for a social media broadcast or post.

metric

broadcastMediaType

broadcastMediaType

The type of media content (e.g., image, video, text) in a social media broadcast.

dimension

businessUnitId

businessUnitId

The unique identifier for a business unit within the HubSpot account.

metric

business_email_address

business_email_address

The primary business email address for a contact or company.

dimension

call.body

call.body

The detailed notes or description of a call engagement.

dimension

call.disposition

call.disposition

The outcome or disposition of a call engagement (e.g., ‘Completed’, ‘Left Voicemail’).

dimension

call.durationMilliseconds

call.durationMilliseconds

The duration of a call engagement in milliseconds.

dimension

call.recordingUrl

call.recordingUrl

The URL to the recording of a call engagement.

dimension

call.status

call.status

The status of a call engagement (e.g., ‘Completed’, ‘No Answer’).

dimension

call.toNumber

call.toNumber

The phone number that was called in a call engagement.

dimension

campaign

campaign

The name or ID of a marketing campaign.

dimension

campaign name

campaign name

The name of the marketing campaign.

dimension

campaignGuid

campaignGuid

A unique identifier for a marketing campaign.

dimension

campaignName

campaignName

The name of a marketing campaign.

dimension

campaignUtm

campaignUtm

The UTM campaign parameter value associated with an event or record.

dimension

campaign_name

campaign_name

The name of the marketing campaign an email or other content belongs to.

dimension

campaignid

campaignid

The unique identifier of a marketing campaign.

dimension

canPublish

canPublish

A boolean indicating if the user has permission to publish content.

dimension

canSpamSettingsId

canSpamSettingsId

An identifier for the CAN-SPAM compliance settings applied to marketing emails, ensuring adherence to anti-spam regulations.

metric

canonical-vid

canonical-vid

The canonical unique identifier (VID) for a contact record.

metric

category

category

A general classification or type for an object or content.

dimension

categoryId

categoryId

The unique identifier for the category of the content.

metric

channel

channel

The communication channel used, such as email, social media, or chat.

dimension

channelGuid

channelGuid

A unique identifier for a communication channel.

dimension

channelId

channelId

The identifier for a communication channel.

metric

channelKey

channelKey

A unique key identifying a social media channel.

dimension

channelSlug

channelSlug

A human-readable, URL-friendly identifier for a social media channel.

dimension

channelType

channelType

The type of communication channel.

dimension

city

city

The city of residence for a contact or the city where a company is located.

dimension

clickCount

clickCount

The total number of clicks on a marketing asset, such as an email or advertisement.

dimension

clicks

clicks

The total number of clicks on a marketing email or content.

metric

clonedFrom

clonedFrom

The ID of the original object from which this record was cloned.

metric

close_date

close_date

The date when a deal is expected to close or was actually closed.

dimension

closed_lost_reason

closed_lost_reason

The reason specified for a deal being closed as ‘lost’.

dimension

closedate

closedatetime

The date and time when a deal was closed.

dimension

companies

companies

A collection of companies associated with a record.

dimension

companies.about_us

companies.about_us

A short descriptive statement about the company’s mission and goals.

dimension

companies.address

companies.address

The primary street address of the company.

dimension

companies.address2

companies.address2

Secondary address information for the company, such as apartment or suite number.

dimension

companies.city

companies.city

The city where the associated company is located.

dimension

companies.closedate

companies.closedate

The date when an associated deal with the company was closed.

metric

companies.company_description

companies.company_description

A short statement about the company’s mission and goals.

dimension

companies.company_revenue

companies.company_revenue

The actual or estimated annual revenue of a company, often populated by HubSpot Insights or manually entered.

metric

companies.country

companies.country

The country where the associated company is located.

dimension

companies.createdate

companies.createdate

The date when the associated company record was created.

metric

companies.days_to_close

companies.days_to_close

The number of days it took to close an associated deal with the company.

metric

companies.description

companies.description

A short statement about the company’s mission and goals.

dimension

companies.domain

companies.domain

The primary domain name of the company.

dimension

companies.entered_customer_stage_date

companies.entered_customer_stage_date

The date a company entered the ‘customer’ lifecycle stage.

metric

companies.entered_opportunity_stage_date

companies.entered_opportunity_stage_date

The date a company entered the ‘opportunity’ lifecycle stage.

metric

companies.first_contact_createdate

companies.first_contact_createdate

The date when the very first contact associated with this company was created in HubSpot.

metric

companies.first_conversion_date

companies.first_conversion_date

The date of the first form submission or conversion activity by any contact associated with the company.

metric

companies.first_conversion_event_name

companies.first_conversion_event_name

The name of the first conversion event (e.g., form submission) associated with the company.

dimension

companies.hs_all_owner_ids

companies.hs_all_owner_ids

A list of unique identifiers for all owners associated with a company record.

dimension

companies.hs_analytics_first_touch_converting_campaign

companies.hs_analytics_first_touch_converting_campaign

The campaign responsible for the first interaction that led to the creation of the first contact associated with this company.

dimension

companies.hs_analytics_last_touch_converting_campaign

companies.hs_analytics_last_touch_converting_campaign

The campaign responsible for the most recent interaction that led to the creation of the first contact associated with this company.

dimension

companies.hs_analytics_source_data_{NUM}

companies.hs_analytics_source_data_{NUM}

Raw analytics source data for a company, providing granular details about its traffic origin and interactions. {NUM} indicates a specific level of detail (e.g., drill-down 1 or 2).

dimension

companies.hs_country_code

companies.hs_country_code

The two-letter country code (e.g., US) where the company is located.

dimension

companies.hs_createdate

companies.hs_createdate

The date when the company record was created in HubSpot.

dimension

companies.hs_date_entered_lead

companies.hs_date_entered_lead

The date and time when the company entered the ‘Lead’ lifecycle stage.

dimension

companies.hs_date_entered_marketingqualifiedlead

companies.hs_date_entered_marketingqualifiedlead

The date and time when the company entered the ‘Marketing Qualified Lead’ lifecycle stage.

dimension

companies.hs_date_entered_salesqualifiedlead

companies.hs_date_entered_salesqualifiedlead

The date and time when the company entered the ‘Sales Qualified Lead’ lifecycle stage.

dimension

companies.hs_date_exited_marketingqualifiedlead

companies.hs_date_exited_marketingqualifiedlead

The date and time when the company exited the ‘Marketing Qualified Lead’ lifecycle stage.

dimension

companies.hs_date_exited_salesqualifiedlead

companies.hs_date_exited_salesqualifiedlead

The date and time when the company exited the ‘Sales Qualified Lead’ lifecycle stage.

dimension

companies.hs_ideal_customer_profile

companies.hs_ideal_customer_profile

A HubSpot-specific property used to define or categorize a company’s ideal customer profile.

dimension

companies.hs_industry_group

companies.hs_industry_group

The industry group to which a company belongs, often used for segmentation and reporting.

dimension

companies.hs_is_intent_monitored

companies.hs_is_intent_monitored

Indicates whether intent signals are being monitored for the company, often used in sales and marketing to identify purchase intent. This is a HubSpot internal property.

dimension

companies.hs_is_target_account

companies.hs_is_target_account

Indicates if the company is marked as a target account for account-based marketing strategies.

dimension

companies.hs_last_sales_activity_type

companies.hs_last_sales_activity_type

The type of the most recent sales activity (e.g., call, email, meeting) associated with the company.

dimension

companies.hs_lead_status

companies.hs_lead_status

The current sales lead status of the company, reflecting its engagement and qualification stage within the sales process.

dimension

companies.hs_object_source

companies.hs_object_source

The initial source through which the company record was created in HubSpot.

dimension

companies.hs_object_source_detail_{NUM}

companies.hs_object_source_detail_{NUM}

Additional details about the source of the company record, providing more granular information about its origin. For example, the specific form or integration.

dimension

companies.hs_object_source_label

companies.hs_object_source_label

A human-readable label for the source of the company record.

dimension

companies.hs_parent_company_id

companies.hs_parent_company_id

The unique identifier of the parent company if the company is part of a hierarchical structure.

dimension

companies.hs_quick_context

companies.hs_quick_context

A rich text property for companies to store quick notes or summaries, often populated from the Company summary card.

dimension

companies.hs_target_account

companies.hs_target_account

Indicates if the company is identified as a target account, important for account-based marketing efforts.

dimension

companies.hs_task_label

companies.hs_task_label

The label or category assigned to a task related to a specific company. This is a HubSpot internal property.

dimension

companies.hs_time_in_marketingqualifiedlead

companies.hs_time_in_marketingqualifiedlead

The cumulative time, in seconds, the company has spent in the ‘Marketing Qualified Lead’ lifecycle stage.

dimension

companies.hs_time_in_salesqualifiedlead

companies.hs_time_in_salesqualifiedlead

The cumulative time, in seconds, the company has spent in the ‘Sales Qualified Lead’ lifecycle stage.

dimension

companies.hubspot_owner_id

companies.hubspot_owner_id

The unique identifier of the HubSpot owner assigned to the associated company.

dimension

companies.hubspotscore

companies.hubspotscore

A score that indicates the company’s engagement and likelihood to become a customer, based on various activities and properties.

dimension

companies.industry

companies.industry

The industry in which the company operates.

dimension

companies.lifecyclestage

companies.lifecyclestage

The overall lifecycle stage of the company within the marketing and sales process.

dimension

companies.name

companies.name

The name of the associated company.

dimension

companies.num_conversion_events

companies.num_conversion_events

The total number of conversion events (e.g., form submissions) associated with the company.

metric

companies.numberofemployees

companies.numberofemployees

The number of employees working for the company.

dimension

companies.ownername

companies.ownername

The name of the owner assigned to the company record.

dimension

companies.recent_deal_amount

companies.recent_deal_amount

The monetary amount of the most recent deal associated with the company.

metric

companies.recent_deal_close_date

companies.recent_deal_close_date

The close date of the most recent deal associated with the company.

metric

companies.state

companies.state

The state or province where the company is located.

dimension

companies.total_revenue

companies.total_revenue

The total revenue generated from deals closed with the company or organization.

metric

companies.tracking_source

companies.tracking_source

The source from which a company’s interactions or records were tracked.

dimension

companies.type

companies.type

The type of relationship the company has with your business (e.g., prospect, partner, customer).

dimension

companies.vertical

companies.vertical

The specific industry or market segment in which the company operates.

dimension

companies.website

companies.website

The official website URL of the company.

dimension

companies.zip

companies.zip

The postal code or ZIP code of the company’s address.

dimension

company

company

The primary company associated with a contact or deal.

dimension

company.about_us

company.about_us

A description of the company.

dimension

company.address

company.address

The primary street address of the company.

dimension

company.address2

company.address2

The secondary address information for the company, such as apartment or suite number.

dimension

company.annualrevenue

company.annualrevenue

The annual revenue of the company.

dimension

company.city

company.city

The city where the company is located.

dimension

company.closedate

company.closedate

The date when the company’s associated deal was last closed.

dimension

company.company_industry

company.company_industry

The industry in which the company operates.

dimension

company.company_name

company.company_name

The name of the company associated with a contact.

dimension

company.company_size_employees_

company.company_size_employees_

The number of employees working at the company.

dimension

company.company_type

company.company_type

The type or industry classification of the company.

dimension

company.country

company.country

The country where the company is located.

dimension

company.createdate

company.createdate

The date when the company record was created.

dimension

company.description

company.description

A general description of the company.

dimension

company.domain

company.domain

The primary website domain of the company.

dimension

company.engagements_last_meeting_booked

company.engagements_last_meeting_booked

The date of the last meeting booked with this company.

dimension

company.facebook_company_page

company.facebook_company_page

The URL of the company’s Facebook page.

dimension

company.facebookfans

company.facebookfans

The number of Facebook fans or likes for the company’s page.

dimension

company.first_contact_createdate

company.first_contact_createdate

The creation date of the first contact associated with this company.

dimension

company.first_conversion_date

company.first_conversion_date

The date of the first form submission or conversion event for a contact associated with this company.

dimension

company.first_conversion_event_name

company.first_conversion_event_name

The name of the first conversion event or form submitted by a contact associated with this company.

dimension

company.first_deal_created_date

company.first_deal_created_date

The creation date of the first deal associated with this company.

dimension

company.founded_year

company.founded_year

The year the company was founded.

dimension

company.gclid

company.gclid

The Google Click Identifier (GCLID) associated with the company, indicating traffic originating from Google Ads.

dimension

company.hs_additional_domains

company.hs_additional_domains

A list of additional domain names associated with a company, beyond its primary domain, used for identifying and associating activities.

dimension

company.hs_analytics_first_touch_converting_campaign

company.hs_analytics_first_touch_converting_campaign

The first marketing campaign that led to a conversion for the company.

dimension

company.hs_analytics_last_touch_converting_campaign

company.hs_analytics_last_touch_converting_campaign

The last marketing campaign that led to a conversion for the company.

dimension

company.hs_analytics_source

company.hs_analytics_source

The original source through which a company was acquired (e.g., Organic Search, Social Media, Referral). This is a HubSpot internal analytics property.

dimension

company.hs_analytics_source_data_{NUM}

company.hs_analytics_source_data_{NUM}

Detailed data about the source through which a company was acquired, with ‘{NUM}’ representing a specific data point or index. This is a HubSpot internal analytics property.

dimension

company.hs_created_by_user_id

company.hs_created_by_user_id

The unique identifier of the HubSpot user who created the company record.

dimension

company.hs_createdate

company.hs_createdate

The date when the company record was created in HubSpot.

dimension

company.hs_date_entered_customer

company.hs_date_entered_customer

The date and time when the company entered the ‘Customer’ lifecycle stage.

dimension

company.hs_date_exited_lead

company.hs_date_exited_lead

The date and time when the company exited the ‘Lead’ lifecycle stage.

dimension

company.hs_industry_group

company.hs_industry_group

The industry group associated with the company.

dimension

company.hs_last_open_task_date

company.hs_last_open_task_date

The date of the last open task associated with the company.

dimension

company.hs_lead_status

company.hs_lead_status

The current lead status of the company, reflecting its progress in the sales funnel.

dimension

company.hs_num_open_deals

company.hs_num_open_deals

The number of open deals currently associated with the company.

metric

company.hs_object_source

company.hs_object_source

Indicates how the company record was originally created in HubSpot.

dimension

company.hs_object_source_detail_{NUM}

company.hs_object_source_detail_{NUM}

Additional detail about the source through which the company record was created. ‘{NUM}’ indicates the level of detail.

dimension

company.hs_pipeline

company.hs_pipeline

The sales pipeline to which the company is associated, influencing the available deal stages.

dimension

company.hs_sales_email_last_replied

company.hs_sales_email_last_replied

The date and time a sales email, sent from a connected email account, was last replied to by a contact associated with the company.

dimension

company.hs_time_in_lead

company.hs_time_in_lead

The cumulative time, in seconds, a company has spent in the ‘Lead’ lifecycle stage.

dimension

company.hs_total_deal_value

company.hs_total_deal_value

A HubSpot-calculated property representing the total value of all associated deals for a company.

metric

company.hs_v2_date_entered_current_stage

company.hs_v2_date_entered_current_stage

This property indicates the date and time when a company entered its current lifecycle stage in HubSpot, reflecting its progression through the marketing and sales pipeline. The hs_v2 prefix suggests a specific version of this internal property.

dimension

company.hs_v2_time_in_current_stage

company.hs_v2_time_in_current_stage

Represents the total time, typically in seconds, that a company has spent in its current lifecycle stage since its last entry into that stage. The hs_v2 prefix suggests a specific version of this internal property.

dimension

company.hubspot_owner_id

company.hubspot_owner_id

The unique identifier of the HubSpot owner assigned to the company.

dimension

company.hubspot_team_id

company.hubspot_team_id

The unique identifier of the HubSpot team to which the company owner belongs.

dimension

company.hubspotscore

company.hubspotscore

A score indicating a company’s qualification for sales readiness, based on criteria set in HubSpot’s lead scoring tool.

dimension

company.industry

company.industry

The industry in which the company operates.

dimension

company.lifecyclestage

company.lifecyclestage

The current lifecycle stage of the company (e.g., Subscriber, Lead, Customer, Evangelist).

dimension

company.name

company.name

The name of the company.

dimension

company.num_conversion_events

company.num_conversion_events

The total number of conversion events associated with the company.

metric

company.numberofemployees

company.numberofemployees

The total number of employees working for the company.

metric

company.owneremail

company.owneremail

The email address of the HubSpot owner assigned to the company.

dimension

company.ownername

company.ownername

The name of the HubSpot owner assigned to the company.

dimension

company.parent_account_id

company.parent_account_id

The HubSpot Company ID of the parent company if the current company is part of a larger corporate structure.

dimension

company.phone

company.phone

The primary phone number of the company.

dimension

company.recent_conversion_date

company.recent_conversion_date

The date of the most recent form submission or conversion activity by a contact associated with the company.

dimension

company.recent_conversion_event_name

company.recent_conversion_event_name

The name or description of the last form submission or conversion event by a contact associated with the company.

dimension

company.recent_deal_amount

company.recent_deal_amount

The monetary value of the last deal closed as won and associated with the company.

metric

company.state

company.state

The state or region where the company is located.

dimension

company.timezone

company.timezone

The time zone where the company is located.

dimension

company.total_revenue

company.total_revenue

The total monetary value of all deals closed as won with the company.

metric

company.type

company.type

The type or classification of the company (e.g., ‘Customer’, ‘Partner’).

dimension

company.utm_campaign

company.utm_campaign

The UTM campaign parameter associated with the company, used for tracking specific marketing campaigns.

dimension

company.utm_medium

company.utm_medium

The UTM medium parameter associated with the company, indicating the marketing channel (e.g., email, social).

dimension

company.utm_source

company.utm_source

The UTM source parameter associated with the company, identifying the traffic origin (e.g., Google, Facebook).

dimension

company.website

company.website

The website URL of the company.

dimension

company.zip

company.zip

The postal code associated with the company’s address.

dimension

company_id

company_id

The unique identifier for a company record.

dimension

company_name

company_name

The name of the company.

dimension

company_size

company_size

The size of the company, often categorized by the number of employees.

dimension

company_size_range

company_size_range

The estimated number of employees or overall size of a company.

dimension

company_type

company_type

The classification of the company’s relationship with your business (e.g., prospect, partner).

dimension

contact.company

contact.company

The name of the company associated with the contact.

dimension

contact.country

contact.country

The country where the contact is located.

dimension

contact.createdate

contact.createdate

The date when the contact record was created.

metric

contact.email

contact.email

The primary email address of the contact.

dimension

contact.engagements_last_meeting_booked

contact.engagements_last_meeting_booked

The date of the last meeting booked with the contact.

metric

contact.firstname

contact.firstname

The first name of the contact.

dimension

contact.hs_analytics_source

contact.hs_analytics_source

The original source of the contact as identified by HubSpot analytics (e.g., ‘ORGANIC_SEARCH’, ‘DIRECT_TRAFFIC’).

dimension

contact.hs_analytics_source_data_{NUM}

contact.hs_analytics_source_data_{NUM}

Detailed data about the source through which a contact was acquired, with ‘{NUM}’ representing a specific data point or index. This is a HubSpot internal analytics property.

dimension

contact.industry

contact.industry

The industry of the company associated with the contact.

dimension

contact.last_lead_source

contact.last_lead_source

The most recent lead source identified for the contact.

dimension

contact.lastname

contact.lastname

The last name of the contact.

dimension

contact.lead_source

contact.lead_source

The original lead source for the contact.

dimension

contact.notes_last_contacted

contact.notes_last_contacted

The date when the contact was last contacted via notes or a similar engagement.

metric

contact.profile-url

contact.profile-url

Represents the URL to a contact’s profile page within the HubSpot portal. This property was historically available but has been deprecated.

dimension

contactListIds.active

contactListIds.active

The unique identifiers of active contact lists in which a contact is currently enrolled.

dimension

contactListIds.completed

contactListIds.completed

Identifies a collection of identifiers for contact lists that a contact is a member of, where the list processing or membership has been completed or finalized.

dimension

contactListIds.enrolled

contactListIds.enrolled

The unique identifiers of contact lists in which a contact is currently enrolled, often as part of a workflow.

dimension

contactListIds.succeeded

contactListIds.succeeded

The unique identifiers of contact lists where a contact has successfully met the criteria or completed the process.

dimension

contact_creation_source

contact_creation_source

Indicates how the contact record was originally created in HubSpot.

dimension

contact_email

contact_email

The primary email address of a contact.

dimension

contact_id

contact_id

The unique identifier for a contact record.

dimension

contact_phone

contact_phone

The primary phone number for a contact.

dimension

contact_position

contact_position

The job title or position of the contact.

dimension

contacts

contacts

A collection of contacts associated with a record.

dimension

content

content

The main body content of a marketing asset such as an email, landing page, or blog post.

dimension

content.body

content.body

The main body content of an email, page, or other asset.

dimension

content.charCount

content.charCount

The character count of the content.

metric

content.cloneFailed

content.cloneFailed

A boolean indicating if the cloning operation for a piece of content, such as a marketing email or page, failed.

dimension

content.createdBy

content.createdBy

The user who created the content.

metric

content.description

content.description

A brief description of the content.

dimension

content.fileId

content.fileId

The unique identifier for an associated file within the content.

metric

content.hashtagCount

content.hashtagCount

Represents the total number of hashtags present within a piece of content, such as a social media post or an internal note, used for content organization and discoverability.

metric

content.imageUrl

content.imageUrl

The URL of an image included in the content.

dimension

content.link

content.link

A link embedded within the content.

dimension

content.linkPreviewSuppressed

content.linkPreviewSuppressed

A boolean indicating if the automatic link preview generation for a piece of content has been suppressed.

dimension

content.originalBody

content.originalBody

The original body content before any modifications.

dimension

content.originalLink

content.originalLink

The original link before any modifications.

dimension

content.photoUrl

content.photoUrl

The URL of a photo within the content.

dimension

content.thumbUrl

content.thumbUrl

The URL of a thumbnail image associated with the content.

dimension

content.title

content.title

The title of the content.

dimension

content.widgets.hs_email_body.body.html

content.widgets.hs_email_body.body.html

The HTML content of the email body, specifically within a HubSpot email widget.

dimension

contentTypeCategory

contentTypeCategory

The category or type of the content, such as ‘BLOG_POST’, ‘EMAIL’, or ‘LANDING_PAGE’.

metric

conversion_campaign

conversion_campaign

The marketing campaign associated with a contact’s conversion event.

dimension

conversion_medium

conversion_medium

The medium (e.g., email, social media) through which a contact’s conversion occurred.

dimension

conversion_page

conversion_page

The URL of the page where a conversion event (e.g., form submission) occurred.

dimension

conversion_source

conversion_source

The source (e.g., organic search, direct traffic) of a contact’s conversion.

dimension

count

count

A general count of items or occurrences.

metric

countries

countries

A list or multiple values representing countries associated with an object (e.g., for contacts or companies).

dimension

country

country

The country associated with a record (e.g., contact’s country, company’s country).

dimension

country_code

country_code

The two-letter ISO country code associated with a contact or company.

dimension

country_region

country_region

The country or region associated with the contact or company.

dimension

countryregion

countryregion

The country or region associated with the contact or company.

dimension

created

created

The timestamp when the record was created.

dimension

createdAt

createdAt

The timestamp when the record was created.

dimension

createdBy

createdBy

The ID of the user who created the record.

metric

createdByAgent

createdByAgent

A boolean indicating whether the record or action was initiated by an agent, rather than directly by a customer or automated process.

dimension

createdById

createdById

The ID of the user who created the record.

metric

created_at

created_at

The timestamp when the record or object was created.

dimension

createdate

createdatetime

The date and time when the record was created.

dimension

creationSource.createdAt

creationSource.createdAt

The timestamp indicating when the record was created in HubSpot.

dimension

creationSource.createdByUser.userEmail

creationSource.createdByUser.userEmail

The email address of the HubSpot user who created the record.

dimension

creationSource.createdByUser.userId

creationSource.createdByUser.userId

The unique identifier of the HubSpot user who created the record.

metric

creation_date

creation_date

The date when a record (e.g., contact, company) was created in HubSpot.

dimension

crmObjectId

crmObjectId

A unique identifier for any CRM object (e.g., contact, company, deal).

metric

currentState

currentState

The current state of the content or object.

dimension

currentlyPublished

currentlyPublished

Indicates if the content is currently published.

dimension

currently_in_the_workflow

currently_in_the_workflow

Indicates whether the contact is currently enrolled in an active workflow or prospecting agent.

dimension

currentlyinworkflow

currentlyinworkflow

A boolean indicating whether the contact or record is currently enrolled in an active workflow.

dimension

customReplyTo

customReplyTo

The custom ‘reply-to’ email address set for an email campaign or send.

dimension

customReplyToEnabled

customReplyToEnabled

A boolean indicating if a custom ‘reply-to’ email address is enabled for an email.

dimension

data

data

dimension

data.companyId

data.companyId

The unique identifier for a company.

metric

data.description

data.description

A textual description of an entity within a generic data object.

dimension

data.firstName

data.firstName

The first name of a person.

dimension

data.fullName

data.fullName

The full name of a person.

dimension

data.id

data.id

A unique identifier for an entity.

dimension

data.lastName

data.lastName

The last name of a person.

dimension

data.name

data.name

The name of an entity.

dimension

data.pageCategory

data.pageCategory

The category of a web page or landing page.

dimension

data.pageId

data.pageId

The unique identifier for a web page or landing page.

dimension

data.pageLocation

data.pageLocation

The location or URL of a web page.

dimension

data.pageName

data.pageName

The name of a web page or landing page.

dimension

data.parentCompanyId

data.parentCompanyId

The unique identifier of the parent company if the company is part of a corporate hierarchy.

dimension

data.picture

data.picture

Raw picture data or a reference to a picture.

dimension

data.pictureUrl

data.pictureUrl

The URL for a picture.

dimension

data.pictureUrlHigh

data.pictureUrlHigh

The URL for a high-resolution picture, such as a profile avatar or company logo.

dimension

data.pictureUrlMedium

data.pictureUrlMedium

The URL for a medium-resolution picture, such as a profile avatar or company logo.

dimension

data.profileUrl

data.profileUrl

The URL of a profile.

dimension

data.userId

data.userId

The unique identifier for a user.

dimension

data.websiteUrl

data.websiteUrl

The URL of a website.

dimension

date_of_birth

date_of_birth

The contact’s date of birth, often collected via lead ad forms.

dimension

datetime

datetime

A generic field representing a date and time.

dimension

days_to_close

days_to_close

The number of days it took for a deal to reach the ‘Closed Won’ or ‘Closed Lost’ stage from its creation date.

metric

dealId

dealId

The unique identifier for a deal record.

metric

dealIds

associated_deal_ids

A list of unique identifiers for associated deal records.

dimension

deal_count

deal_count

The total number of deals associated with a contact or company.

metric

deal_count_lost

deal_count_lost

The total number of deals that were closed as ‘lost’.

metric

deal_count_open

deal_count_open

The number of open (active) deals associated with a contact or company.

metric

deal_count_won

deal_count_won

The total number of deals that were closed as ‘won’.

metric

deal_id

deal_id

The unique identifier for a deal record in HubSpot.

dimension

deal_owner

deal_owner

The owner of the deal, typically a HubSpot user.

dimension

deal_source

deal_source

The original source through which the deal was created or influenced.

dimension

deal_to_amount_{NUM}

deal_to_amount_{NUM}

A specific monetary amount associated with a deal, potentially representing an individual payment or a segment of the total deal value. {NUM} indicates an indexed value.

metric

deal_tot_amount_{NUM}

deal_tot_amount_{NUM}

The total monetary amount associated with a deal, potentially representing a sum of various components. {NUM} indicates an indexed value.

metric

deal_value

deal_value

The monetary value associated with a deal.

dimension

dealname

dealname

The name of the deal.

dimension

dealstage

dealstage

The current stage of the deal in the sales pipeline.

dimension

dealtype

dealtype

The type of deal, which can be used to categorize sales opportunities.

dimension

degree

degree

The academic degree of the contact, often collected via lead ad forms.

dimension

department

department

The department within a company that a contact belongs to.

dimension

description

description

A textual description of an object, such as a company, deal, or social media post.

dimension

displayOrder

displayOrder

An integer indicating the display order of an item in a list or sequence.

metric

domain

domain

The domain associated with the content or email.

dimension

double_opt_in_status

double_opt_in_status

The confirmation status of a contact’s marketing email subscription, indicating whether they have opted in. It can be ‘Confirmed’, ‘Not confirmed’, or ‘Neutral/no value’.

dimension

email

email

The email address associated with a contact or record.

dimension

email campaign id

email campaign id

The unique identifier for an email marketing campaign.

metric

email.from.email

email.from.email

The email address of the sender.

dimension

email.to.email

email.to.email

The email addresses of the recipients.

dimension

emailBody

emailBody

The HTML body content of the email.

dimension

emailCampaignGroupId

emailCampaignGroupId

The unique identifier for the email campaign group to which an email belongs.

metric

emailTemplateMode

emailTemplateMode

The mode or type of an email template used for a marketing email.

dimension

emailType

emailType

The type of email, such as ‘marketing’ or ‘transactional’.

dimension

email_communication_permitted

email_communication_permitted

A boolean indicating if email communication is permitted for a contact, based on their subscription status or preferences.

dimension

emailbodyPlaintext

emailbodyPlaintext

The plain text body content of the email.

dimension

end_date

end_date

The end date of a specific period or event.

dimension

engagement

engagement

A general term referring to interactions such as calls, emails, meetings, notes, and tasks with contacts or companies.

metric

engagements_last_meeting_booked

engagements_last_meeting_booked

The timestamp of the last meeting booked for a record.

dimension

event type

event type

The specific type of an event that occurred.

dimension

extraData.body

extraData.body

The main content body of an email or social media post within an extra data object.

dimension

extraData.categoryId

extraData.categoryId

The unique identifier for a category within an extra data object.

dimension

extraData.embeddable

extraData.embeddable

A boolean indicating if the content within an extra data object can be embedded.

dimension

extraData.files.0.description

extraData.files.0.description

The description of a file associated with the extra data object.

dimension

extraData.files.0.fileStatus

extraData.files.0.fileStatus

The status of a file associated with the extra data object.

dimension

extraData.files.0.height

extraData.files.0.height

The height dimension of a file, typically an image or video, associated with the extra data object.

metric

extraData.files.0.id

extraData.files.0.id

The unique identifier for a file associated with the extra data object.

metric

extraData.files.0.mediaId

extraData.files.0.mediaId

The media ID of a file associated with the extra data object.

dimension

extraData.files.0.mediaType

extraData.files.0.mediaType

The type of media (e.g., image, video) of a file associated with the extra data object.

dimension

extraData.files.0.title

extraData.files.0.title

The title of a file associated with the extra data object.

dimension

extraData.files.0.url

extraData.files.0.url

The URL where a file associated with the extra data object is hosted.

dimension

extraData.files.0.width

extraData.files.0.width

The width dimension of a file, typically an image or video, associated with the extra data object.

metric

extraData.languageId

extraData.languageId

The language ID associated with the content in the extra data object.

dimension

extraData.license

extraData.license

The license information pertaining to the content in the extra data object.

dimension

extraData.madeForKids

extraData.madeForKids

A boolean indicating if the content in the extra data object is specifically made for children.

dimension

extraData.notifySubscribers

extraData.notifySubscribers

A boolean indicating whether subscribers should be notified about the content in the extra data object.

dimension

extraData.privacyStatus

extraData.privacyStatus

The privacy status (e.g., public, private) of the content in the extra data object.

dimension

fax

fax

The contact’s primary fax number.

dimension

feedbackSurveyId

feedbackSurveyId

The unique identifier of a feedback survey associated with a contact, company, or deal.

dimension

fieldType

fieldType

Defines the type of field for a property (e.g., text, number, date, enumeration).

dimension

field_of_study

field_of_study

The contact’s field of study, often collected via lead ad forms.

dimension

finishedAt

finishedAt

The timestamp when an activity or process was completed.

dimension

first_conversion_date

first_conversion_date

The date when the contact first submitted a form or completed a conversion event.

dimension

first_conversion_event_name

first_conversion_event_name

The name of the first landing page and form the contact submitted on.

dimension

first_deal_created_date

first_deal_created_date

The creation date of the first deal associated with the contact.

dimension

first_name

first_name

The first name of the contact.

dimension

first_touch_campaign

first_touch_campaign

The marketing campaign that generated the first interaction with a contact or company.

dimension

firstname

firstname

The first name of a person associated with a record.

dimension

folderId

folderId

The unique identifier of a folder where an asset or record is stored.

metric

folderIdV2

folderIdV2

The unique identifier of a folder, possibly indicating a version 2 ID scheme.

metric

foreignId

foreignId

An identifier from an external system that is linked to a HubSpot record.

metric

form

form

The unique identifier or name of a HubSpot form.

dimension

form.campaignGuid

form.campaignGuid

The unique identifier (GUID) of the marketing campaign associated with a form.

dimension

form.createdAt

form.createdAt

The timestamp when the form was created.

dimension

form.formType

form.formType

The type of the form, such as ‘hubspot’ for standard forms, ‘captured’ for non-HubSpot forms, or ‘flow’ for pop-up forms.

dimension

form.guid

form.guid

The unique identifier (GUID) for the form.

dimension

form.name

form.name

The name of the form.

dimension

form.performableHtml

form.performableHtml

The renderable HTML content of a HubSpot form.

dimension

form.portalId

form.portalId

The unique identifier for the HubSpot portal where the form resides.

metric

form.updatedAt

form.updatedAt

The timestamp when the form was last updated.

dimension

form_type

form_type

The type of form, such as ‘hubspot’, ‘captured’, or ‘flow’ (pop-up).

dimension

from.customReplyTo

from.customReplyTo

A custom email address used as the ‘reply-to’ address for sent emails.

dimension

from.fromName

from.fromName

The display name of the sender.

dimension

from.replyTo

from.replyTo

The email address designated for replies to the sender.

dimension

fromName

fromName

The display name of the sender for marketing emails.

dimension

full_name

full_name

The full name of a person.

dimension

gclid

gclid

The Google Click Identifier (GCLID) for a contact, indicating that their visit to your site originated from a Google ad.

dimension

gender

gender

The gender of the contact.

dimension

geo

geo

Geographical information, such as location coordinates or region.

dimension

goalCriteria

goalCriteria

The conditions or rules that define when a workflow goal is considered met for an enrolled record.

dimension

google_click_id

google_click_id

The Google Click ID (GCLID) associated with a marketing campaign, used for tracking conversions from Google Ads.

dimension

graduation_date

graduation_date

The contact’s graduation date, often collected via lead ad forms.

dimension

groupGuid

groupGuid

dimension

groupName

groupName

The internal name of the property group to which a property belongs.

dimension

hidden

hidden

A boolean indicating whether the property is hidden from view in the HubSpot app.

dimension

hsEmailBody

hsEmailBody

The HTML body content of an email.

dimension

hs_activity_type

hs_activity_type

The type of activity recorded in HubSpot (e.g., CALL, EMAIL, MEETING, NOTE, TASK).

dimension

hs_acv

hs_acv

The Annual Contract Value (ACV) associated with a deal or subscription. This is a HubSpot internal property.

dimension

hs_additional_emails

hs_additional_emails

A list of additional email addresses for a contact beyond their primary email.

dimension

hs_all_accessible_team_ids

hs_all_accessible_team_ids

A list of HubSpot team IDs that have access to a particular record or asset. This is a HubSpot internal property.

dimension

hs_all_assigned_business_unit_ids

hs_all_assigned_business_unit_ids

A list of all unique identifiers for business units assigned to the record.

dimension

hs_all_collaborator_owner_ids

hs_all_collaborator_owner_ids

A list of HubSpot user IDs who are collaborators or owners on a specific record, such as a deal or company. This is a HubSpot internal property.

dimension

hs_all_contact_vids

hs_all_contact_vids

A list of all historical contact VIDs (visitor IDs) associated with a contact, including merged contacts.

metric

hs_all_owner_ids

hs_all_owner_ids

A list of all HubSpot user IDs who are designated as owners for a record. This is a HubSpot internal property.

dimension

hs_all_team_ids

hs_all_team_ids

A list of all HubSpot team IDs associated with an account or record. This is a HubSpot internal property.

dimension

hs_analytics_average_page_views

hs_analytics_average_page_views

The average number of page views recorded for a contact or company. This is a HubSpot internal analytics property.

metric

hs_analytics_first_referrer

hs_analytics_first_referrer

The first website that referred the contact to your website.

dimension

hs_analytics_first_timestamp

hs_analytics_first_timestamp

The timestamp of the contact’s first interaction with your website.

dimension

hs_analytics_first_touch_converting_campaign

hs_analytics_first_touch_converting_campaign

The first campaign the visitor interacted with before being created as a contact.

dimension

hs_analytics_first_url

hs_analytics_first_url

The first URL on your website that the contact visited.

dimension

hs_analytics_first_visit_timestamp

hs_analytics_first_visit_timestamp

The timestamp of the contact’s first visit to your website.

dimension

hs_analytics_last_referrer

hs_analytics_last_referrer

The last website that referred the contact to your website.

dimension

hs_analytics_last_timestamp

hs_analytics_last_timestamp

The timestamp of the contact’s most recent interaction with your website.

dimension

hs_analytics_last_touch_converting_campaign

hs_analytics_last_touch_converting_campaign

The most recent campaign the visitor interacted with before being created as a contact.

dimension

hs_analytics_last_url

hs_analytics_last_url

The last URL on your website that the contact visited.

dimension

hs_analytics_last_visit_timestamp

hs_analytics_last_visit_timestamp

The timestamp of the contact’s last visit to your website.

dimension

hs_analytics_latest_source

hs_analytics_latest_source

The most recent original source of traffic that led to a contact’s interaction (e.g., ‘ORGANIC_SEARCH’, ‘SOCIAL_MEDIA’).

dimension

hs_analytics_latest_source_company

hs_analytics_latest_source_company

The source of the last session attributed to any contacts associated with the company.

dimension

hs_analytics_latest_source_contact

hs_analytics_latest_source_contact

The source of the most recent interaction a contact had with your business.

dimension

hs_analytics_latest_source_data_{NUM}

hs_analytics_latest_source_data_{NUM}

Additional data providing granular details about the latest analytics source of interaction for a record. {NUM} indicates a specific level of detail (e.g., drill-down 1 or 2).

dimension

hs_analytics_latest_source_data_{NUM}_company

hs_analytics_latest_source_data_{NUM}_company

Additional details about the latest traffic source for contacts associated with the company. ‘{NUM}’ indicates the level of detail.

dimension

hs_analytics_latest_source_data_{NUM}_contact

hs_analytics_latest_source_data_{NUM}_contact

Additional data providing granular details about the latest analytics source of interaction for a contact. {NUM} indicates a specific level of detail (e.g., drill-down 1 or 2).

dimension

hs_analytics_latest_source_timestamp

hs_analytics_latest_source_timestamp

The timestamp of the most recent traffic source for a record (contact or company).

dimension

hs_analytics_latest_source_timestamp_company

hs_analytics_latest_source_timestamp_company

The timestamp of the most recent traffic source attributed to any contacts associated with the company.

dimension

hs_analytics_latest_source_timestamp_contact

hs_analytics_latest_source_timestamp_contact

The timestamp of the most recent interaction a contact had with your business.

dimension

hs_analytics_num_event_completions

hs_analytics_num_event_completions

The total number of events the contact has completed on your website.

metric

hs_analytics_num_page_views

hs_analytics_num_page_views

The total number of pages the contact has viewed on your website.

metric

hs_analytics_num_visits

hs_analytics_num_visits

The total number of sessions the contact has had on your website.

metric

hs_analytics_revenue

hs_analytics_revenue

The total revenue attributed to a contact or company through analytics tracking. This is a HubSpot internal analytics property.

metric

hs_analytics_source

hs_analytics_source

The original source through which a contact or company was acquired (e.g., Organic Search, Social Media, Referral). This is a HubSpot internal analytics property.

dimension

hs_analytics_source_data_{NUM}

hs_analytics_source_data_{NUM}

Detailed data about the source through which a contact or company was acquired, with ‘{NUM}’ representing a specific data point or index. This is a HubSpot internal analytics property.

dimension

hs_arr

hs_arr

The Annual Recurring Revenue (ARR) associated with a deal or subscription. This is a HubSpot internal property.

metric

hs_associated_target_accounts

hs_associated_target_accounts

A property indicating association with target accounts, used in account-based marketing strategies to identify and track key companies.

metric

hs_attachment_ids

hs_attachment_ids

A list of IDs for files attached to an engagement object, such as a note or email. Multiple IDs are separated by semicolons.

dimension

hs_body_preview

hs_body_preview

A plain text preview of the content body, often for emails or notes.

dimension

hs_body_preview_html

hs_body_preview_html

An HTML preview of the content body, often for emails or notes.

dimension

hs_body_preview_is_truncated

hs_body_preview_is_truncated

A boolean indicating if the body preview content has been cut short.

dimension

hs_buying_role

hs_buying_role

The role the contact plays in the sales process (e.g., Decision Maker, Budget Holder).

dimension

hs_calculated_form_submissions

hs_calculated_form_submissions

A HubSpot-calculated property representing the total number of form submissions by a contact.

dimension

hs_calculated_merged_vids

hs_calculated_merged_vids

A list of contact VIDs that have been merged into the current contact record.

dimension

hs_calculated_mobile_number

hs_calculated_mobile_number

The calculated or standardized mobile phone number for the contact.

dimension

hs_calculated_phone_number

hs_calculated_phone_number

The calculated or standardized primary phone number for the contact.

dimension

hs_calculated_phone_number_area_code

hs_calculated_phone_number_area_code

The area code of the calculated phone number.

dimension

hs_calculated_phone_number_country_code

hs_calculated_phone_number_country_code

The country code of the calculated phone number.

dimension

hs_calculated_phone_number_region_code

hs_calculated_phone_number_region_code

The region code of the calculated phone number.

dimension

hs_call_app_id

hs_call_app_id

The application ID associated with a HubSpot call engagement.

dimension

hs_call_body

hs_call_body

The main body or content of a HubSpot call engagement.

dimension

hs_call_callee_object_id

hs_call_callee_object_id

The ID of the object (e.g., contact, company) that was the recipient of the call.

dimension

hs_call_callee_object_type

hs_call_callee_object_type

The type of object (e.g., CONTACT, COMPANY) that was the recipient of the call.

dimension

hs_call_direction

hs_call_direction

The direction of the call (e.g., INBOUND, OUTBOUND).

dimension

hs_call_disposition

hs_call_disposition

The outcome or result of the call (e.g., Connected, Left Voicemail).

dimension

hs_call_duration

hs_call_duration

The duration of the call in milliseconds.

dimension

hs_call_external_account_id

hs_call_external_account_id

An external account identifier associated with the call.

dimension

hs_call_external_id

hs_call_external_id

An external unique identifier for the call.

dimension

hs_call_from_number

hs_call_from_number

The phone number from which the call was made.

metric

hs_call_has_transcript

hs_call_has_transcript

A boolean indicating whether a transcript is available for the call.

dimension

hs_call_has_voicemail

hs_call_has_voicemail

A boolean indicating whether a voicemail was left during the call.

dimension

hs_call_location

hs_call_location

The geographic location associated with the call.

dimension

hs_call_meeting_id

hs_call_meeting_id

The ID of the meeting associated with the call.

dimension

hs_call_phone_number_source

hs_call_phone_number_source

The source from which the phone number for the call was obtained.

dimension

hs_call_primary_deal

hs_call_primary_deal

The primary deal associated with the call.

dimension

hs_call_recording_duration

hs_call_recording_duration

The duration of the call recording in milliseconds.

dimension

hs_call_recording_url

hs_call_recording_url

The URL to access the recording of the call.

dimension

hs_call_source

hs_call_source

The source or origin of the call (e.g., CRM, Sales Hub).

dimension

hs_call_status

hs_call_status

The status of the call (e.g., Completed, No Answer).

dimension

hs_call_summary

hs_call_summary

A summary or notes taken during the call.

dimension

hs_call_title

hs_call_title

The title or subject of the call.

dimension

hs_call_to_number

hs_call_to_number

The phone number to which the call was made.

dimension

hs_call_transcription_id

hs_call_transcription_id

The unique identifier for the call transcription.

dimension

hs_call_unified_phone_number_id

hs_call_unified_phone_number_id

The unified phone number ID associated with the call.

dimension

hs_call_unique_external_id

hs_call_unique_external_id

A unique external identifier for the HubSpot call.

dimension

hs_call_video_meeting_type

hs_call_video_meeting_type

The type of video meeting associated with the call.

dimension

hs_call_video_recording_url

hs_call_video_recording_url

The URL to access the video recording of the call.

dimension

hs_calls_service_call_id

hs_calls_service_call_id

The service call ID associated with HubSpot call functionality.

dimension

hs_campaign

hs_campaign

The name of the marketing campaign associated with the record.

dimension

hs_campaign_guid

hs_campaign_guid

A unique identifier for a HubSpot marketing campaign.

dimension

hs_closed_amount

hs_closed_amount

The monetary amount of a closed deal.

metric

hs_closed_amount_in_home_currency

hs_closed_amount_in_home_currency

The monetary amount of a closed deal, converted to the primary currency of the HubSpot account.

metric

hs_closed_deal_close_date

hs_closed_deal_close_date

The date when a deal was closed, regardless of whether it was won or lost.

dimension

hs_closed_deal_create_date

hs_closed_deal_create_date

The creation date of a closed deal.

dimension

hs_closed_won_count

hs_closed_won_count

A HubSpot-calculated property representing the count of deals that were closed as ‘won’.

metric

hs_closed_won_date

hs_closed_won_date

The date when a deal was closed as ‘won’. This property is often automatically set by HubSpot when a deal moves to a closed-won stage.

dimension

hs_connected_count

hs_connected_count

metric

hs_contact_enrichment_opt_out

hs_contact_enrichment_opt_out

A boolean indicating if the contact has opted out of being included in the HubSpot Enrichment database.

dimension

hs_contact_enrichment_opt_out_timestamp

hs_contact_enrichment_opt_out_timestamp

The timestamp when the contact opted out of HubSpot Enrichment.

dimension

hs_content_membership_email

hs_content_membership_email

The email address associated with the contact’s content membership.

dimension

hs_content_membership_email_confirmed

hs_content_membership_email_confirmed

A boolean indicating if the contact’s email for content membership has been confirmed.

dimension

hs_content_membership_follow_up_enqueued_at

hs_content_membership_follow_up_enqueued_at

The timestamp when a follow-up action for content membership was enqueued.

dimension

hs_content_membership_notes

hs_content_membership_notes

Notes related to the contact’s content membership.

dimension

hs_content_membership_registered_at

hs_content_membership_registered_at

The timestamp when the contact registered for content membership.

dimension

hs_content_membership_registration_domain_sent_to

hs_content_membership_registration_domain_sent_to

The domain to which the registration invitation email for content membership was sent.

dimension

hs_content_membership_registration_email_sent_at

hs_content_membership_registration_email_sent_at

The date and time when a registration invitation email for content membership was sent to the user.

dimension

hs_content_membership_status

hs_content_membership_status

The current status of a contact’s content membership.

dimension

hs_conversations_visitor_email

hs_conversations_visitor_email

The email address of a visitor engaged in a conversation through HubSpot’s Conversations tools.

dimension

hs_count_is_unworked

hs_count_is_unworked

A count indicating if a contact has not been assigned or has not been engaged with after the last owner assignment or re-assignment.

dimension

hs_count_is_worked

hs_count_is_worked

A count indicating if a record has been engaged with or ‘worked’ by a user.

dimension

hs_country_region_code

hs_country_region_code

The country or region code associated with the contact or company.

dimension

hs_created_by

hs_created_by

The user who created the record.

metric

hs_created_by_conversations

hs_created_by_conversations

A boolean indicating if the record was created through a conversation in HubSpot (e.g., chat, email threads). This is a HubSpot internal property.

dimension

hs_created_by_user_id

hs_created_by_user_id

The unique identifier for the user who created the record.

dimension

hs_createdate

hs_createdate

The date and time when the HubSpot record was created.

dimension

hs_date_entered_appointmentscheduled

hs_date_entered_appointmentscheduled

The date and time when a deal or contact entered the ‘Appointment Scheduled’ stage in a sales pipeline.

dimension

hs_date_entered_closedlost

hs_date_entered_closedlost

The date and time when a deal entered the ‘Closed Lost’ stage within a sales pipeline.

dimension

hs_date_entered_closedwon

hs_date_entered_closedwon

The date and time when a deal entered the ‘Closed Won’ stage within a sales pipeline.

dimension

hs_date_entered_contractsent

hs_date_entered_contractsent

The date and time when a deal or contact entered the ‘Contract Sent’ stage in a sales pipeline.

dimension

hs_date_entered_customer

hs_date_entered_customer

The date and time when a contact or company entered the ‘Customer’ lifecycle stage.

dimension

hs_date_entered_decisionmakerboughtin

hs_date_entered_decisionmakerboughtin

The date and time when a deal or contact entered the ‘Decision Maker Bought In’ stage in a sales pipeline.

dimension

hs_date_entered_evangelist

hs_date_entered_evangelist

The date and time when a contact or company entered the ‘Evangelist’ lifecycle stage.

dimension

hs_date_entered_lead

hs_date_entered_lead

The date and time when a contact or company entered the ‘Lead’ lifecycle stage.

dimension

hs_date_entered_marketingqualifiedlead

hs_date_entered_marketingqualifiedlead

The date and time when a contact or company entered the ‘Marketing Qualified Lead’ lifecycle stage.

dimension

hs_date_entered_opportunity

hs_date_entered_opportunity

The date and time when a contact or company entered the ‘Opportunity’ lifecycle stage.

dimension

hs_date_entered_other

hs_date_entered_other

The date and time when a contact or company entered the ‘Other’ lifecycle stage.

dimension

hs_date_entered_presentationscheduled

hs_date_entered_presentationscheduled

The date and time when a deal or contact entered the ‘Presentation Scheduled’ stage in a sales pipeline.

dimension

hs_date_entered_qualifiedtobuy

hs_date_entered_qualifiedtobuy

The date and time when a deal or contact entered the ‘Qualified to Buy’ stage in a sales pipeline.

dimension

hs_date_entered_salesqualifiedlead

hs_date_entered_salesqualifiedlead

The date and time when a contact or company entered the ‘Sales Qualified Lead’ lifecycle stage.

dimension

hs_date_entered_subscriber

hs_date_entered_subscriber

The date and time when a contact or company entered the ‘Subscriber’ lifecycle stage.

dimension

hs_date_entered_{NUM}

hs_date_entered_{NUM}

The date and time when an object (e.g., contact, company, deal) entered a specific stage, where {NUM} represents the stage ID or internal name.

dimension

hs_date_exited_appointmentscheduled

hs_date_exited_appointmentscheduled

The date and time when a deal or contact exited the ‘Appointment Scheduled’ stage in a sales pipeline.

dimension

hs_date_exited_closedlost

hs_date_exited_closedlost

The date and time when a deal exited the ‘Closed Lost’ stage within a sales pipeline.

dimension

hs_date_exited_closedwon

hs_date_exited_closedwon

The date and time when a deal exited the ‘Closed Won’ stage within a sales pipeline.

dimension

hs_date_exited_contractsent

hs_date_exited_contractsent

The date and time when a deal or contact exited the ‘Contract Sent’ stage in a sales pipeline.

dimension

hs_date_exited_customer

hs_date_exited_customer

The date and time when a contact or company exited the ‘Customer’ lifecycle stage.

dimension

hs_date_exited_decisionmakerboughtin

hs_date_exited_decisionmakerboughtin

The date and time when a deal or contact exited the ‘Decision Maker Bought In’ stage in a sales pipeline.

dimension

hs_date_exited_evangelist

hs_date_exited_evangelist

The date and time when a contact or company exited the ‘Evangelist’ lifecycle stage.

dimension

hs_date_exited_lead

hs_date_exited_lead

The date and time when a contact or company exited the ‘Lead’ lifecycle stage.

dimension

hs_date_exited_marketingqualifiedlead

hs_date_exited_marketingqualifiedlead

The date and time when a contact or company exited the ‘Marketing Qualified Lead’ lifecycle stage.

dimension

hs_date_exited_opportunity

hs_date_exited_opportunity

The date and time when a contact or company exited the ‘Opportunity’ lifecycle stage.

dimension

hs_date_exited_other

hs_date_exited_other

The date and time when a contact or company exited the ‘Other’ lifecycle stage.

dimension

hs_date_exited_presentationscheduled

hs_date_exited_presentationscheduled

The date and time when a deal or contact exited the ‘Presentation Scheduled’ stage in a sales pipeline.

dimension

hs_date_exited_qualifiedtobuy

hs_date_exited_qualifiedtobuy

The date and time when a deal or contact exited the ‘Qualified to Buy’ stage in a sales pipeline.

dimension

hs_date_exited_salesqualifiedlead

hs_date_exited_salesqualifiedlead

The date and time when a contact or company exited the ‘Sales Qualified Lead’ lifecycle stage.

dimension

hs_date_exited_subscriber

hs_date_exited_subscriber

The date and time when a contact or company exited the ‘Subscriber’ lifecycle stage.

dimension

hs_days_to_close_raw

hs_days_to_close_raw

The raw number of days between the creation of a record (contact or company) and the date it became a customer. This is automatically calculated by HubSpot.

metric

hs_deal_amount_calculation_preference

hs_deal_amount_calculation_preference

The preference setting for how deal amounts are calculated, possibly including or excluding certain values. This is a HubSpot internal property.

dimension

hs_deal_score

hs_deal_score

A score that indicates the health and likelihood of a deal to close, based on various deal properties and activities.

dimension

hs_deal_stage_probability

hs_deal_stage_probability

The probability of closing a deal based on its current deal stage.

metric

hs_deal_stage_probability_shadow

hs_deal_stage_probability_shadow

An internal HubSpot property representing the probability associated with a deal stage, possibly used for forecasting.

metric

hs_document_last_revisited

hs_document_last_revisited

The timestamp of the last time a document associated with a record was revisited. This is a HubSpot internal property.

dimension

hs_email_bad_address

hs_email_bad_address

Indicates if the email address is considered a bad or invalid address by HubSpot.

dimension

hs_email_bounce

hs_email_bounce

Indicates if an email sent to the recipient resulted in a bounce.

dimension

hs_email_click

hs_email_click

Indicates if the recipient clicked on a link within the email.

dimension

hs_email_customer_quarantined_reason

hs_email_customer_quarantined_reason

The reason why a customer’s email address was quarantined, preventing further email sends.

dimension

hs_email_delivered

hs_email_delivered

Indicates if the email was successfully delivered to the recipient’s inbox.

dimension

hs_email_domain

hs_email_domain

The domain part of the email address (e.g., example.com from user@example.com).

dimension

hs_email_first_click_date

hs_email_first_click_date

The date and time of the first recorded click on an email by the recipient.

dimension

hs_email_first_open_date

hs_email_first_open_date

The date and time of the first recorded open of an email by the recipient.

dimension

hs_email_first_reply_date

hs_email_first_reply_date

The date and time of the first recorded reply to an email from the recipient.

dimension

hs_email_first_send_date

hs_email_first_send_date

The date and time when the first email was sent to the recipient.

dimension

hs_email_hard_bounce_reason

hs_email_hard_bounce_reason

The reason provided for a hard bounce, indicating a permanent email delivery failure.

dimension

hs_email_hard_bounce_reason_enum

hs_email_hard_bounce_reason_enum

An enumerated value representing the reason for a hard bounce.

dimension

hs_email_is_ineligible

hs_email_is_ineligible

Indicates if the email recipient is currently ineligible to receive emails.

dimension

hs_email_last_click_date

hs_email_last_click_date

The date and time of the most recent recorded click on an email by the recipient.

dimension

hs_email_last_email_name

hs_email_last_email_name

The name of the last email sent to the recipient.

dimension

hs_email_last_open_date

hs_email_last_open_date

The date and time of the most recent recorded open of an email by the recipient.

dimension

hs_email_last_reply_date

hs_email_last_reply_date

The date and time of the most recent recorded reply to an email from the recipient.

dimension

hs_email_last_send_date

hs_email_last_send_date

The date and time when the most recent email was sent to the recipient.

dimension

hs_email_open

hs_email_open

Indicates if the email was opened by the recipient.

dimension

hs_email_optout

hs_email_optout

Indicates if the recipient has opted out of receiving emails.

dimension

hs_email_optout_{NUM}

hs_email_optout_{NUM}

Indicates if the email address has opted out of a specific email subscription type, where {NUM} represents the unique ID of that subscription.

dimension

hs_email_quarantined

hs_email_quarantined

Indicates if the email address has been quarantined by HubSpot, usually due to deliverability issues.

dimension

hs_email_quarantined_reason

hs_email_quarantined_reason

The reason an email address was quarantined by HubSpot.

dimension

hs_email_replied

hs_email_replied

Indicates if the recipient replied to the email.

dimension

hs_email_sends_since_last_engagement

hs_email_sends_since_last_engagement

The number of emails sent to the recipient since their last engagement (open, click, or reply).

dimension

hs_emailconfirmationstatus

hs_emailconfirmationstatus

The confirmation status of an email address, such as ‘Confirmed’ or ‘Unconfirmed’.

dimension

hs_engagement_source

hs_engagement_source

The source of the engagement, such as ‘EMAIL’, ‘CALL’, or ‘MEETING’.

dimension

hs_engagement_source_id

hs_engagement_source_id

The unique identifier for the source of the engagement.

dimension

hs_engagements_last_contacted

hs_engagements_last_contacted

The date and time when the contact was last contacted through an engagement.

dimension

hs_facebook_ad_clicked

hs_facebook_ad_clicked

A boolean indicating whether the contact has clicked on a Facebook ad. This is a HubSpot internal social media tracking property.

dimension

hs_facebook_click_id

hs_facebook_click_id

The Facebook click identifier (fbclid) associated with a contact’s interaction.

dimension

hs_facebookid

hs_facebookid

The unique Facebook ID associated with a contact. This is a HubSpot internal social media identification property.

metric

hs_first_closed_order_id

hs_first_closed_order_id

The unique identifier of the first closed order associated with a contact or company. This is a HubSpot internal property.

dimension

hs_first_engagement_object_id

hs_first_engagement_object_id

The unique identifier of the first engagement object associated with a record.

dimension

hs_first_order_closed_date

hs_first_order_closed_date

The date when the first order associated with a contact or company was closed. This is a HubSpot internal property.

dimension

hs_first_outreach_date

hs_first_outreach_date

The date of the first outreach activity to a contact or company.

dimension

hs_first_subscription_create_date

hs_first_subscription_create_date

The date when the first subscription was created for a contact or company. This is a HubSpot internal property.

dimension

hs_follow_up_action

hs_follow_up_action

The action designated for a follow-up activity.

dimension

hs_forecast_amount

hs_forecast_amount

The forecasted amount for a deal, used in sales forecasting. This is a HubSpot internal property.

metric

hs_forecast_probability

hs_forecast_probability

The predicted likelihood, expressed as a probability, that a deal will close by its specified close date.

dimension

hs_gdpr_deleted

hs_gdpr_deleted

Indicates if a contact record has been deleted in accordance with a GDPR request.

dimension

hs_google_click_id

hs_google_click_id

The Google Click ID (GCLID) associated with a marketing campaign for a contact, used for tracking conversions from Google Ads. This is a HubSpot internal tracking property.

dimension

hs_googleplusid

hs_googleplusid

The unique Google+ ID associated with a contact. This is a HubSpot internal social media identification property, though Google+ is no longer active.

dimension

hs_has_active_subscription

hs_has_active_subscription

Indicates if a contact has an active subscription to a service or content.

dimension

hs_hosted_video_conference_url

hs_hosted_video_conference_url

The URL for a video conference hosted within HubSpot or integrated via CRM Extensions.

dimension

hs_ip_timezone

hs_ip_timezone

The timezone derived from the IP address of a contact’s interaction.

dimension

hs_is_closed

hs_is_closed

Indicates whether a deal has reached a closed stage (either ‘Closed Won’ or ‘Closed Lost’).

dimension

hs_is_closed_count

hs_is_closed_count

A HubSpot-calculated property indicating the total count of closed items (e.g., deals, tickets).

metric

hs_is_closed_lost

hs_is_closed_lost

Indicates whether a deal has been moved to the ‘Closed Lost’ stage.

dimension

hs_is_closed_won

hs_is_closed_won

Indicates if a deal has reached the ‘Closed Won’ stage, signifying a successful transaction.

dimension

hs_is_contact

hs_is_contact

A boolean indicating whether the record is a contact.

dimension

hs_is_deal_split

hs_is_deal_split

Indicates if a deal has been split, often representing multiple contributors to the deal’s revenue.

dimension

hs_is_enriched

hs_is_enriched

Indicates if the record’s data has been enriched with additional information from external sources.

dimension

hs_is_open_count

hs_is_open_count

The count of open deals associated with a company or contact.

metric

hs_is_unworked

hs_is_unworked

Indicates if a record has not yet been ‘worked’ or actively engaged with by a user.

dimension

hs_journey_stage

hs_journey_stage

The lifecycle stage of a contact or company, indicating their progression through the marketing and sales process.

dimension

hs_language

hs_language

The language preference associated with the contact or content.

dimension

hs_last_sales_activity_date

hs_last_sales_activity_date

The date of the most recent sales activity recorded for a contact or company.

dimension

hs_last_sales_activity_timestamp

hs_last_sales_activity_timestamp

The timestamp of the most recent sales activity recorded for a contact or company.

dimension

hs_last_sales_activity_type

hs_last_sales_activity_type

The type of the most recent sales activity (e.g., ‘CALL’, ‘EMAIL’).

dimension

hs_lastmodifieddate

hs_lastmodifieddate

The date and time when the HubSpot record was last modified.

dimension

hs_latest_disqualified_lead_date

hs_latest_disqualified_lead_date

The date when a lead was most recently disqualified.

dimension

hs_latest_meeting_activity

hs_latest_meeting_activity

The most recent meeting activity associated with a record.

dimension

hs_latest_open_lead_date

hs_latest_open_lead_date

The date when a lead was most recently in an open status.

dimension

hs_latest_qualified_lead_date

hs_latest_qualified_lead_date

The date when a lead was most recently qualified.

dimension

hs_latest_sequence_ended_date

hs_latest_sequence_ended_date

The date when the latest sales sequence a contact was enrolled in officially ended.

dimension

hs_latest_sequence_enrolled

hs_latest_sequence_enrolled

The name or ID of the most recent sales sequence a contact was enrolled in.

dimension

hs_latest_sequence_enrolled_date

hs_latest_sequence_enrolled_date

The date when the contact was most recently enrolled in a sales sequence.

dimension

hs_latest_sequence_finished_date

hs_latest_sequence_finished_date

The date when the most recent sales sequence a contact was enrolled in was finished.

dimension

hs_latest_sequence_unenrolled_date

hs_latest_sequence_unenrolled_date

The date when a contact was most recently unenrolled from a sales sequence.

dimension

hs_latest_source

hs_latest_source

The most recent original source of a contact’s interaction, such as ‘Organic Search’ or ‘Direct Traffic’.

dimension

hs_latest_source_data_{NUM}

hs_latest_source_data_{NUM}

Additional data providing granular details about the latest source of interaction for a record, such as specific campaigns or referring sites. {NUM} indicates a specific level of detail (e.g., drill-down 1 or 2).

dimension

hs_latest_source_timestamp

hs_latest_source_timestamp

The timestamp of the most recent original source of interaction.

dimension

hs_latest_subscription_create_date

hs_latest_subscription_create_date

The date when the most recent subscription was created for a contact or company. This is a HubSpot internal property.

dimension

hs_lead_status

hs_lead_status

The current status of a lead in the sales process (e.g., New, Open, In Progress). This is a HubSpot internal property.

dimension

hs_legal_basis

hs_legal_basis

The legal basis for processing a contact’s data, relevant for GDPR and privacy regulations.

dimension

hs_lifecyclestage_customer_date

hs_lifecyclestage_customer_date

The date when a contact or company officially became a customer. This is a HubSpot internal property.

metric

hs_lifecyclestage_evangelist_date

hs_lifecyclestage_evangelist_date

The date and time when the contact became an Evangelist.

dimension

hs_lifecyclestage_lead_date

hs_lifecyclestage_lead_date

The date and time when the contact became a Lead.

dimension

hs_lifecyclestage_marketingqualifiedlead_date

hs_lifecyclestage_marketingqualifiedlead_date

The date and time when the contact became a Marketing Qualified Lead.

dimension

hs_lifecyclestage_opportunity_date

hs_lifecyclestage_opportunity_date

The date and time when the contact became an Opportunity.

dimension

hs_lifecyclestage_other_date

hs_lifecyclestage_other_date

The date and time when the contact entered the ‘Other’ lifecycle stage.

dimension

hs_lifecyclestage_salesqualifiedlead_date

hs_lifecyclestage_salesqualifiedlead_date

The date when a contact or company became a Sales Qualified Lead (SQL). This is a HubSpot internal property.

dimension

hs_lifecyclestage_subscriber_date

hs_lifecyclestage_subscriber_date

The date and time when the contact became a Subscriber.

dimension

hs_likelihood_to_close

hs_likelihood_to_close

HubSpot’s predicted probability, as a percentage, of a contact closing as a customer within the next 90 days based on predictive lead scoring. For deals, it represents the predicted likelihood of the deal closing by its close date.

dimension

hs_line_item_global_term_hs_discount_percentage

hs_line_item_global_term_hs_discount_percentage

The global term for the discount percentage applied to a line item, part of its billing and pricing configuration.

dimension

hs_line_item_global_term_hs_discount_percentage_enabled

hs_line_item_global_term_hs_discount_percentage_enabled

A boolean indicating if the global term for the discount percentage is enabled for a line item.

dimension

hs_line_item_global_term_hs_recurring_billing_period

hs_line_item_global_term_hs_recurring_billing_period

The global term defining how frequently a line item is billed on a recurring basis (e.g., ‘monthly’, ‘annually’), often using ISO-8601 period formats.

dimension

hs_line_item_global_term_hs_recurring_billing_period_enabled

hs_line_item_global_term_hs_recurring_billing_period_enabled

A boolean indicating if the global term for the recurring billing period is enabled for a line item.

dimension

hs_line_item_global_term_hs_recurring_billing_start_date

hs_line_item_global_term_hs_recurring_billing_start_date

The global term defining the start date for recurring billing of a line item.

dimension

hs_line_item_global_term_hs_recurring_billing_start_date_enabled

hs_line_item_global_term_hs_recurring_billing_start_date_enabled

A boolean indicating if the global term for the recurring billing start date is enabled for a line item.

dimension

hs_line_item_global_term_recurringbillingfrequency

hs_line_item_global_term_recurringbillingfrequency

The frequency at which a line item with recurring billing is billed. This property helps inform pricing calculations for deals and quotes.

dimension

hs_line_item_global_term_recurringbillingfrequency_enabled

hs_line_item_global_term_recurringbillingfrequency_enabled

Indicates if the global term for the recurring billing frequency of a line item is enabled.

dimension

hs_linkedin_ad_clicked

hs_linkedin_ad_clicked

A boolean indicating whether the contact has clicked on a LinkedIn ad. This is a HubSpot internal social media tracking property.

dimension

hs_linkedin_url

hs_linkedin_url

The URL of the contact’s LinkedIn profile.

dimension

hs_linkedinid

hs_linkedinid

The unique LinkedIn ID associated with a contact. This is a HubSpot internal social media identification property.

dimension

hs_manual_forecast_category

hs_manual_forecast_category

The forecast category assigned manually to a deal for sales forecasting purposes.

dimension

hs_marketable_reason_id

hs_marketable_reason_id

The unique identifier for the reason a contact is classified as a marketing contact, typically a read-only property.

dimension

hs_marketable_reason_type

hs_marketable_reason_type

The type or category of reason a contact is classified as a marketing contact, typically a read-only property.

dimension

hs_marketable_status

hs_marketable_status

Indicates if a contact is currently categorized as a marketing contact, allowing them to receive marketing emails.

dimension

hs_membership_has_accessed_private_content

hs_membership_has_accessed_private_content

A boolean property indicating whether a member has accessed private content.

metric

hs_membership_last_private_content_access_date

hs_membership_last_private_content_access_date

The date of the last access to private content by a member.

dimension

hs_merged_object_ids

hs_merged_object_ids

A list of unique identifiers for objects that have been merged into the current record.

dimension

hs_modified_by

hs_modified_by

The HubSpot user who last modified the record or object.

metric

hs_mrr

hs_mrr

The Monthly Recurring Revenue (MRR) associated with a deal or subscription. This is a HubSpot internal property.

dimension

hs_next_step

hs_next_step

The next action or step planned for a deal or contact.

dimension

hs_next_step_updated_at

hs_next_step_updated_at

The timestamp when the ‘next step’ property or activity was last updated for a deal or contact.

dimension

hs_notes_next_activity_type

hs_notes_next_activity_type

The type of the next activity scheduled in notes or tasks for an engagement.

dimension

hs_num_of_associated_line_items

hs_num_of_associated_line_items

The number of line items associated with a deal.

metric

hs_num_target_accounts

hs_num_target_accounts

The number of target account companies associated with a specific deal.

metric

hs_object_id

hs_object_id

The unique identifier for a HubSpot object.

dimension

hs_object_source

hs_object_source

The original source through which the object (e.g., contact, company, deal) was created in HubSpot.

dimension

hs_object_source_detail_{NUM}

hs_object_source_detail_{NUM}

Details providing more specific context about how a CRM object was created, similar to source drill-down properties. {NUM} indicates a specific level of detail.

dimension

hs_object_source_id

hs_object_source_id

The unique identifier for the object’s original source.

dimension

hs_object_source_label

hs_object_source_label

A human-readable label describing the object’s original source.

dimension

hs_object_source_user_id

hs_object_source_user_id

The user ID associated with the object’s original source, if applicable.

dimension

hs_open_deal_create_date

hs_open_deal_create_date

The creation date of an open deal.

dimension

hs_persona

hs_persona

The buyer persona assigned to a contact.

dimension

hs_pinned_engagement_id

hs_pinned_engagement_id

The ID of the engagement (e.g., email, meeting) that is pinned to the record’s timeline.

dimension

hs_pipeline

hs_pipeline

The sales pipeline that a deal belongs to.

dimension

hs_predicted_amount

hs_predicted_amount

The predicted monetary amount for a deal, often derived from the deal amount multiplied by the forecast probability.

dimension

hs_predicted_amount_in_home_currency

hs_predicted_amount_in_home_currency

The predicted amount of a deal in the company’s home currency, often calculated by multiplying the deal amount by the predicted likelihood of the deal to close.

dimension

hs_predictivecontactscore_v2

hs_predictivecontactscore_v2

A version 2 predictive score indicating the probability that a contact will become a customer within a specific timeframe (e.g., 90 days), based on demographic data and interactions.

metric

hs_predictivescoringtier

hs_predictivescoringtier

A tier assignment based on a contact’s predictive score, used for prioritizing contacts.

dimension

hs_priority

hs_priority

The priority level assigned to an object, such as a deal or task (e.g., Low, Medium, High).

dimension

hs_product_name

hs_product_name

The name of a HubSpot product or a product associated with a deal/line item.

dimension

hs_projected_amount

hs_projected_amount

The weighted amount of a deal, calculated by multiplying the deal amount by the probability of the deal closing.

metric

hs_projected_amount_in_home_currency

hs_projected_amount_in_home_currency

The custom forecasted deal value calculated by multiplying the forecast probability and deal amount in your company’s currency.

metric

hs_read_only

hs_read_only

A HubSpot-specific property indicating if a record or property is read-only.

dimension

hs_recent_closed_order_date

hs_recent_closed_order_date

The date of the most recently closed order associated with the record.

dimension

hs_registered_member

hs_registered_member

A boolean indicating if the contact is a registered member, possibly on a portal or community. This is a HubSpot internal property.

metric

hs_sa_first_engagement_date

hs_sa_first_engagement_date

The date of the first sales activity engagement (e.g., call, email, meeting).

dimension

hs_sa_first_engagement_descr

hs_sa_first_engagement_descr

The description of the first sales activity engagement.

dimension

hs_sa_first_engagement_object_type

hs_sa_first_engagement_object_type

The object type (e.g., CALL, EMAIL, MEETING) of the first sales activity engagement.

dimension

hs_sales_email_last_clicked

hs_sales_email_last_clicked

The date and time when a contact last clicked a link within a sales email.

dimension

hs_sales_email_last_opened

hs_sales_email_last_opened

The date and time when a contact last opened a sales email.

dimension

hs_sales_email_last_replied

hs_sales_email_last_replied

The date and time of the last reply received for a sales email.

metric

hs_searchable_calculated_international_mobile_number

hs_searchable_calculated_international_mobile_number

A calculated, searchable international mobile phone number for a contact, formatted by HubSpot.

dimension

hs_searchable_calculated_international_phone_number

hs_searchable_calculated_international_phone_number

A calculated, searchable international phone number for a contact, formatted by HubSpot.

dimension

hs_searchable_calculated_mobile_number

hs_searchable_calculated_mobile_number

A calculated, searchable mobile phone number for a contact, formatted by HubSpot.

metric

hs_searchable_calculated_phone_number

hs_searchable_calculated_phone_number

A calculated, searchable phone number for a contact, formatted by HubSpot.

dimension

hs_sequences_actively_enrolled_count

hs_sequences_actively_enrolled_count

The number of sales sequences a contact is currently actively enrolled in.

metric

hs_sequences_enrolled_count

hs_sequences_enrolled_count

The total number of times a contact has been enrolled in sales sequences.

metric

hs_sequences_is_enrolled

hs_sequences_is_enrolled

Indicates whether a contact is currently enrolled in a sales sequence.

dimension

hs_shared_team_ids

hs_shared_team_ids

A list of unique identifiers for teams with whom the record is shared.

dimension

hs_shared_user_ids

hs_shared_user_ids

A list of unique identifiers for users with whom the record is shared.

dimension

hs_social_facebook_clicks

hs_social_facebook_clicks

The total number of clicks on Facebook content or ads associated with a contact. This is a HubSpot internal social media metric.

metric

hs_social_google_plus_clicks

hs_social_google_plus_clicks

The total number of clicks on Google+ content or ads associated with a contact. This is a HubSpot internal social media metric, though Google+ is no longer active.

metric

hs_social_last_engagement

hs_social_last_engagement

The timestamp of the last social media engagement recorded for a contact. This is a HubSpot internal social media tracking property.

dimension

hs_social_linkedin_clicks

hs_social_linkedin_clicks

The total number of clicks on LinkedIn content or ads associated with a contact. This is a HubSpot internal social media metric.

metric

hs_social_num_broadcast_clicks

hs_social_num_broadcast_clicks

The total number of clicks on social media broadcasts or posts. This is a HubSpot internal social media metric.

metric

hs_social_twitter_clicks

hs_social_twitter_clicks

The total number of clicks on Twitter content or ads associated with a contact. This is a HubSpot internal social media metric.

metric

hs_tag_ids

hs_tag_ids

A list of unique identifiers for tags applicable to a deal, often represented as a semicolon-separated string.

dimension

hs_tcv

hs_tcv

The Total Contract Value (TCV) of a deal.

metric

hs_time_between_contact_creation_and_deal_close

hs_time_between_contact_creation_and_deal_close

The total time, in seconds, elapsed between the contact’s creation date and the date their lifecycle stage became ‘Customer’.

metric

hs_time_between_contact_creation_and_deal_creation

hs_time_between_contact_creation_and_deal_creation

The total time, in seconds, elapsed between the contact’s creation date and the date they were first associated with a deal.

metric

hs_time_in_appointmentscheduled

hs_time_in_appointmentscheduled

The cumulative time, in seconds, a deal has spent in the ‘Appointment Scheduled’ stage.

dimension

hs_time_in_closedlost

hs_time_in_closedlost

The total time, in seconds, a deal spent in the ‘Closed Lost’ stage since it last entered that stage.

dimension

hs_time_in_closedwon

hs_time_in_closedwon

The total time, in seconds, a deal spent in the ‘Closed Won’ stage since it last entered that stage.

dimension

hs_time_in_contractsent

hs_time_in_contractsent

The cumulative time, in seconds, a deal has spent in the ‘Contract Sent’ stage.

dimension

hs_time_in_customer

hs_time_in_customer

The cumulative time, in seconds, a contact has spent in the ‘Customer’ lifecycle stage.

metric

hs_time_in_decisionmakerboughtin

hs_time_in_decisionmakerboughtin

The duration a deal or contact has spent in the ‘Decision Maker Bought In’ stage of the sales pipeline. This is a HubSpot internal property.

dimension

hs_time_in_evangelist

hs_time_in_evangelist

The cumulative time, in seconds, a contact has spent in the ‘Evangelist’ lifecycle stage.

metric

hs_time_in_lead

hs_time_in_lead

The cumulative time, in seconds, a contact has spent in the ‘Lead’ lifecycle stage.

metric

hs_time_in_marketingqualifiedlead

hs_time_in_marketingqualifiedlead

The cumulative time, in seconds, a contact has spent in the ‘Marketing Qualified Lead’ lifecycle stage.

metric

hs_time_in_opportunity

hs_time_in_opportunity

The cumulative time, in seconds, a contact has spent in the ‘Opportunity’ lifecycle stage.

metric

hs_time_in_other

hs_time_in_other

The cumulative time, in seconds, a contact has spent in the ‘Other’ lifecycle stage.

metric

hs_time_in_presentationscheduled

hs_time_in_presentationscheduled

The cumulative time, in seconds, a deal has spent in the ‘Presentation Scheduled’ stage.

dimension

hs_time_in_qualifiedtobuy

hs_time_in_qualifiedtobuy

The cumulative time, in seconds, a deal or contact has spent in the ‘Qualified to Buy’ stage.

dimension

hs_time_in_salesqualifiedlead

hs_time_in_salesqualifiedlead

The cumulative time, in seconds, a contact has spent in the ‘Sales Qualified Lead’ lifecycle stage.

metric

hs_time_in_subscriber

hs_time_in_subscriber

The cumulative time, in seconds, a contact has spent in the ‘Subscriber’ lifecycle stage.

metric

hs_time_to_first_engagement

hs_time_to_first_engagement

A HubSpot-calculated metric representing the time elapsed until the first engagement with a contact or company.

metric

hs_time_to_move_from_lead_to_customer

hs_time_to_move_from_lead_to_customer

A calculated property representing the time taken for a contact to move from the ‘Lead’ lifecycle stage to the ‘Customer’ stage.

metric

hs_time_to_move_from_marketingqualifiedlead_to_customer

hs_time_to_move_from_marketingqualifiedlead_to_customer

A calculated property representing the time taken for a contact to move from the ‘Marketing Qualified Lead’ lifecycle stage to the ‘Customer’ stage.

metric

hs_time_to_move_from_opportunity_to_customer

hs_time_to_move_from_opportunity_to_customer

A calculated property representing the time taken for a contact to move from the ‘Opportunity’ lifecycle stage to the ‘Customer’ stage.

metric

hs_time_to_move_from_salesqualifiedlead_to_customer

hs_time_to_move_from_salesqualifiedlead_to_customer

A calculated property representing the time taken for a contact to move from the ‘Sales Qualified Lead’ lifecycle stage to the ‘Customer’ stage.

metric

hs_time_to_move_from_subscriber_to_customer

hs_time_to_move_from_subscriber_to_customer

A calculated property representing the time taken for a contact to move from the ‘Subscriber’ lifecycle stage to the ‘Customer’ stage.

metric

hs_timestamp

hs_timestamp

The timestamp of when an object was created or last modified. For emails, it marks the creation time and position on the timeline.

dimension

hs_timezone

hs_timezone

The time zone of the contact, usually set manually.

dimension

hs_twitterid

hs_twitterid

The unique Twitter ID associated with a contact. This is a HubSpot internal social media identification property.

dimension

hs_unique_creation_key

hs_unique_creation_key

A HubSpot internal property used as a unique key during object creation to prevent duplicates.

dimension

hs_unique_id

hs_unique_id

A unique identifier for the HubSpot record.

dimension

hs_unknown_visitor_conversation

hs_unknown_visitor_conversation

A boolean indicating if a conversation involved an unknown website visitor. This is a HubSpot internal property.

dimension

hs_updated_by_user_id

hs_updated_by_user_id

The unique identifier for the user who last updated the record.

dimension

hs_user_ids_of_all_notification_followers

hs_user_ids_of_all_notification_followers

A list of HubSpot user IDs who are following a record and receiving notifications for updates. This is a HubSpot internal property.

dimension

hs_user_ids_of_all_notification_unfollowers

hs_user_ids_of_all_notification_unfollowers

A list of HubSpot user IDs who have unfollowed a record and are no longer receiving notifications. This is a HubSpot internal property.

dimension

hs_user_ids_of_all_owners

hs_user_ids_of_all_owners

A list of user IDs of all owners associated with the record.

dimension

hs_v2_cumulative_time_in_customer

hs_v2_cumulative_time_in_customer

The cumulative time, in seconds, a contact has spent in the ‘Customer’ lifecycle stage, indicating a version 2 calculation method.

metric

hs_v2_cumulative_time_in_evangelist

hs_v2_cumulative_time_in_evangelist

The cumulative time, in seconds, a contact has spent in the ‘Evangelist’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_cumulative_time_in_lead

hs_v2_cumulative_time_in_lead

The cumulative time, in seconds, a contact has spent in the ‘Lead’ lifecycle stage, indicating a version 2 calculation method.

metric

hs_v2_cumulative_time_in_marketingqualifiedlead

hs_v2_cumulative_time_in_marketingqualifiedlead

The cumulative time, in seconds, a contact has spent in the ‘Marketing Qualified Lead’ lifecycle stage, indicating a version 2 calculation method.

metric

hs_v2_cumulative_time_in_opportunity

hs_v2_cumulative_time_in_opportunity

The cumulative time, in seconds, a contact has spent in the ‘Opportunity’ lifecycle stage, indicating a version 2 calculation method.

metric

hs_v2_cumulative_time_in_other

hs_v2_cumulative_time_in_other

The cumulative time, in seconds, a contact has spent in the ‘Other’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_cumulative_time_in_salesqualifiedlead

hs_v2_cumulative_time_in_salesqualifiedlead

The cumulative time, in seconds, a contact has spent in the ‘Sales Qualified Lead’ lifecycle stage, indicating a version 2 calculation method.

metric

hs_v2_cumulative_time_in_subscriber

hs_v2_cumulative_time_in_subscriber

The cumulative time, in seconds, a contact has spent in the ‘Subscriber’ lifecycle stage, indicating a version 2 calculation method.

metric

hs_v2_date_entered_closedlost

hs_v2_date_entered_closedlost

The date and time when the deal entered the ‘Closed Lost’ stage.

dimension

hs_v2_date_entered_closedwon

hs_v2_date_entered_closedwon

The date and time when the deal entered the ‘Closed Won’ stage.

dimension

hs_v2_date_entered_current_stage

hs_v2_date_entered_current_stage

The date and time when the deal entered its current stage.

dimension

hs_v2_date_entered_customer

hs_v2_date_entered_customer

The date and time when a contact or company entered the ‘Customer’ lifecycle stage, reflecting a version 2 calculation method for historical data.

dimension

hs_v2_date_entered_evangelist

hs_v2_date_entered_evangelist

The date and time when a contact or company entered the ‘Evangelist’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_date_entered_lead

hs_v2_date_entered_lead

The date and time when a contact or company entered the ‘Lead’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_date_entered_marketingqualifiedlead

hs_v2_date_entered_marketingqualifiedlead

The date and time when a contact or company entered the ‘Marketing Qualified Lead’ lifecycle stage, reflecting a version 2 calculation method for historical data.

dimension

hs_v2_date_entered_opportunity

hs_v2_date_entered_opportunity

The date and time when a contact or company entered the ‘Opportunity’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_date_entered_other

hs_v2_date_entered_other

The date and time when a contact or company entered the ‘Other’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_date_entered_presentationscheduled

hs_v2_date_entered_presentationscheduled

The date and time when the deal entered the ‘Presentation Scheduled’ stage.

dimension

hs_v2_date_entered_qualifiedtobuy

hs_v2_date_entered_qualifiedtobuy

The date and time when the deal entered the ‘Qualified to Buy’ stage.

dimension

hs_v2_date_entered_salesqualifiedlead

hs_v2_date_entered_salesqualifiedlead

The date and time when a contact or company entered the ‘Sales Qualified Lead’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_date_entered_subscriber

hs_v2_date_entered_subscriber

The date and time when a contact or company entered the ‘Subscriber’ lifecycle stage, reflecting a version 2 calculation method for historical data.

dimension

hs_v2_date_exited_customer

hs_v2_date_exited_customer

The date and time when a contact or company exited the ‘Customer’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_date_exited_evangelist

hs_v2_date_exited_evangelist

The date and time when a contact or company exited the ‘Evangelist’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_date_exited_lead

hs_v2_date_exited_lead

The date and time when a contact or company exited the ‘Lead’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_date_exited_marketingqualifiedlead

hs_v2_date_exited_marketingqualifiedlead

The date and time when a contact or company exited the ‘Marketing Qualified Lead’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_date_exited_opportunity

hs_v2_date_exited_opportunity

The date and time when a contact or company exited the ‘Opportunity’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_date_exited_other

hs_v2_date_exited_other

The date and time when a contact or company exited the ‘Other’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_date_exited_presentationscheduled

hs_v2_date_exited_presentationscheduled

The date and time when the deal exited the ‘Presentation Scheduled’ stage.

dimension

hs_v2_date_exited_qualifiedtobuy

hs_v2_date_exited_qualifiedtobuy

The date and time when the deal exited the ‘Qualified to Buy’ stage.

dimension

hs_v2_date_exited_salesqualifiedlead

hs_v2_date_exited_salesqualifiedlead

The date and time when a contact or company exited the ‘Sales Qualified Lead’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_date_exited_subscriber

hs_v2_date_exited_subscriber

The date and time when a contact or company exited the ‘Subscriber’ lifecycle stage, indicating a version 2 calculation method.

dimension

hs_v2_latest_time_in_customer

hs_v2_latest_time_in_customer

The total time, in seconds, a contact has spent in the ‘Customer’ lifecycle stage since their most recent entry into that stage, indicating a version 2 calculation method.

metric

hs_v2_latest_time_in_evangelist

hs_v2_latest_time_in_evangelist

The total time, in seconds, a contact has spent in the ‘Evangelist’ lifecycle stage since their most recent entry into that stage, indicating a version 2 calculation method.

dimension

hs_v2_latest_time_in_lead

hs_v2_latest_time_in_lead

The total time, in seconds, a contact has spent in the ‘Lead’ lifecycle stage since their most recent entry into that stage, indicating a version 2 calculation method.

metric

hs_v2_latest_time_in_marketingqualifiedlead

hs_v2_latest_time_in_marketingqualifiedlead

The latest cumulative time, in seconds, that a contact or company has spent in the ‘Marketing Qualified Lead’ lifecycle stage (v2 property).

metric

hs_v2_latest_time_in_opportunity

hs_v2_latest_time_in_opportunity

The total time, in seconds, a contact has spent in the ‘Opportunity’ lifecycle stage since their most recent entry into that stage, indicating a version 2 calculation method.

metric

hs_v2_latest_time_in_salesqualifiedlead

hs_v2_latest_time_in_salesqualifiedlead

The total time, in seconds, a contact has spent in the ‘Sales Qualified Lead’ lifecycle stage since their most recent entry into that stage, indicating a version 2 calculation method.

metric

hs_v2_latest_time_in_subscriber

hs_v2_latest_time_in_subscriber

The total time, in seconds, a contact has spent in the ‘Subscriber’ lifecycle stage since their most recent entry into that stage, indicating a version 2 calculation method.

metric

hs_voicemail_count

hs_voicemail_count

The total count of voicemails associated with a contact or record. This is a HubSpot internal property.

metric

hs_was_imported

hs_was_imported

Indicates if the record was originally created through an import process.

dimension

htmlTitle

htmlTitle

The HTML title of the content.

dimension

hubspot_lead_score

hubspot_lead_score

The lead score calculated by HubSpot for a contact, indicating their sales readiness.

metric

hubspot_owner

hubspot_owner

The HubSpot user assigned as the owner of the record (e.g., contact, company, or deal).

dimension

hubspot_owner_assigneddate

hubspot_owner_assigneddate

The date and time when the HubSpot owner was assigned to the record.

dimension

hubspot_owner_id

hubspot_owner_id

The unique identifier of the HubSpot user assigned as the owner of the record.

dimension

hubspot_team_id

hubspot_team_id

The ID of the HubSpot team to which the owner of the record belongs.

dimension

hubspotscore

hubspotscore

The lead score calculated by HubSpot for a contact.

metric

id

id

The unique identifier for the record.

dimension

import_source

import_source

The source of data when a record was created or updated via an import.

dimension

impressionCount

impressionCount

The total number of times a marketing asset (e.g., email, ad) was displayed or viewed.

dimension

industry

industry

The industry associated with a company or contact.

dimension

insertedAt

insertedAt

The timestamp when a record or data entry was first inserted into the system.

dimension

interactionsCount

interactionsCount

The total number of interactions (e.g., likes, comments, shares) on a social media post or other content. Note: Some social media interaction metrics from the API may be deprecated.

metric

ip_city

ip_city

The city derived from the contact’s IP address when they interacted with your business.

dimension

ip_country

ip_country

The country derived from the IP address of a contact’s interaction.

dimension

ip_country_code

ip_country_code

The two-letter country code (alpha-2 format) derived from the contact’s IP address.

dimension

ip_state

ip_state

The state or region derived from the contact’s IP address.

dimension

ip_state_code

ip_state_code

The state or region code derived from the contact’s IP address.

dimension

ip_zipcode

ip_zipcode

The postal code or zip code derived from the contact’s IP address.

dimension

isAb

isAb

A boolean flag indicating if the content or object is part of an A/B test.

dimension

isEngagementOptimizationEnabled

isEngagementOptimizationEnabled

A boolean indicating if engagement optimization features are enabled for email sends or content delivery.

dimension

isFailed

isFailed

Indicates if an operation, such as an email send, has failed.

dimension

isGraymailSuppressionEnabled

isGraymailSuppressionEnabled

A boolean indicating if graymail suppression is enabled for email campaigns to avoid sending to less engaged recipients.

dimension

isPending

isPending

Indicates if an operation, such as an email send, is currently pending.

dimension

isPublished

isPublished

Indicates whether the content (e.g., an email) has been published.

dimension

isRecipientFatigueSuppressionEnabled

isRecipientFatigueSuppressionEnabled

A boolean indicating if recipient fatigue suppression is enabled to prevent over-mailing contacts.

dimension

isRetry

isRetry

Indicates if the current operation is a retry attempt.

dimension

isTransactional

isTransactional

A boolean indicating if an email is a transactional email, typically for operational purposes and exempt from certain marketing regulations.

dimension

job_function

job_function

The job function of the contact (e.g., Marketing, Sales, Operations).

dimension

jobposition

jobposition

The job title or position of the contact.

dimension

jobtitle

jobtitle

The job title of the contact.

dimension

label

label

The user-friendly name or display label for a property or item.

dimension

language

language

The language preference of a contact or the language of a content asset.

dimension

lastUpdated

lastUpdated

The timestamp when the record was last updated.

dimension

last_lead_source

last_lead_source

The most recent source that generated a lead for the contact.

dimension

last_touch_campaign

last_touch_campaign

The marketing campaign that generated the most recent interaction with a contact or company.

dimension

lastmodifieddate

lastmodifieddate

The date when the object or record was last modified.

dimension

lastname

lastname

The last name of a person associated with a record.

dimension

lead_creation_date

lead_creation_date

The date when a lead (contact or company) record was created in HubSpot.

dimension

lead_origin

lead_origin

The original source or channel from which a lead was generated.

dimension

lead_score

lead_score

A general lead score for a contact, often determined by engagement and demographic data.

metric

lead_source

lead_source

The original source that generated a lead for the contact.

dimension

lead_source_hs

lead_source_hs

A HubSpot-specific property indicating the source of a lead.

dimension

leadid

leadid

The unique identifier for a lead record.

metric

leadsource

leadsource

The original source through which the contact or company first interacted with the business.

dimension

leadstatus

leadstatus

The current status of a lead, primarily used by sales teams to track engagement and qualification progress within the sales funnel.

dimension

lifecyclestage

lifecyclestage

The current lifecycle stage of a contact or company (e.g., ‘Subscriber’, ‘Lead’, ‘Customer’).

dimension

likes

likes

The number of ‘likes’ or positive reactions a social media post has received. Data availability for this field might be limited to 30 days post-publication.

metric

list.archived

list.archived

A boolean indicating if the list is archived.

dimension

list.authorId

list.authorId

The unique identifier of the user who created the list.

metric

list.createdAt

list.createdAt

The date and time when the list was created.

dimension

list.createdById

list.createdById

The unique identifier of the user who created the list.

metric

list.deleteable

list.deleteable

A boolean indicating if a contact list can be deleted.

dimension

list.deleted

list.deleted

A boolean indicating if the list has been deleted.

dimension

list.dynamic

list.dynamic

A boolean indicating if the list is a dynamic (active) list that updates automatically.

dimension

list.filtersUpdatedAt

list.filtersUpdatedAt

The timestamp when the filters for the list were last updated.

dimension

list.internal

list.internal

A boolean indicating if the list is an internal HubSpot list.

dimension

list.internalListId

list.internalListId

The internal unique identifier for the list.

metric

list.limitExempt

list.limitExempt

A boolean indicating if the list is exempt from certain size or usage limits.

dimension

list.listId

list.listId

The unique identifier for the list.

metric

list.listPermissions

list.listPermissions

The permissions configured for accessing and managing the list.

dimension

list.listType

list.listType

The type of list, such as ‘STATIC’ or ‘ACTIVE’.

dimension

list.listVersion

list.listVersion

The version number of a list definition.

metric

list.membershipSettings

list.membershipSettings

Settings related to list memberships, especially in the context of HubSpot’s content membership features for controlling access to content.

dimension

list.name

list.name

The name of the list.

dimension

list.objectTypeId

list.objectTypeId

The type of CRM object (e.g., contacts, companies, deals) that the list contains.

dimension

list.parentId

list.parentId

The ID of the parent list if this list is nested within another.

metric

list.portalId

list.portalId

The HubSpot portal ID where the list resides.

metric

list.processingStatus

list.processingStatus

The current processing status of the list (e.g., ‘PROCESSING’, ‘DONE’).

dimension

list.processingType

list.processingType

The type of processing used for the list, such as ‘MANUAL’, ‘DYNAMIC’, or ‘SNAPSHOT’.

dimension

list.readOnly

list.readOnly

A boolean indicating if the list is read-only.

dimension

list.size

list.size

The number of records currently in the list.

metric

list.teamIds

list.teamIds

A list of team IDs that have access to or are associated with this contact list.

dimension

list.updatedAt

list.updatedAt

The date and time when the list was last updated.

dimension

list.updatedById

list.updatedById

The unique identifier of the user who last updated the list.

metric

lists

lists

Membership information for contacts in HubSpot lists.

dimension

liveDomain

liveDomain

The live domain where the content is published.

dimension

location

location

The geographical location of a contact or company.

dimension

location_address

location_address

The street address for a contact or company.

dimension

lost_reason

lost_reason

The reason a deal was lost.

dimension

marital_status

marital_status

The marital status of a contact.

dimension

marketing_emails_clicked_on_opened

marketing_emails_clicked_on_opened

A metric indicating whether marketing emails were clicked on after being opened.

metric

maxRssEntries

maxRssEntries

The maximum number of RSS entries to display in an email.

metric

meeting.endTime

meeting.endTime

The scheduled end time of a meeting.

metric

meeting.meetingOutcome

meeting.meetingOutcome

The outcome of a meeting engagement (e.g., ‘Completed’, ‘No Show’).

dimension

meeting.startTime

meeting.startTime

The scheduled start time of a meeting.

metric

meeting.title

meeting.title

The title or subject of a meeting.

dimension

messageText

messageText

The plain text content of a message, typically from a conversation or email.

dimension

messageUrl

messageUrl

The URL associated with a message or conversation.

dimension

metaDescription

metaDescription

The meta description for the content, used by search engines.

dimension

migrationStatus.enrollmentMigrationStatus

migrationStatus.enrollmentMigrationStatus

The status of a migration process for enrolling records into a new system or workflow.

dimension

migrationStatus.flowId

migrationStatus.flowId

The ID of the flow or workflow involved in a migration process.

metric

migrationStatus.lastSuccessfulMigrationTimestamp

migrationStatus.lastSuccessfulMigrationTimestamp

The timestamp of the last successful data migration event.

dimension

migrationStatus.migrationStatus

migrationStatus.migrationStatus

The overall status of a data migration process.

dimension

migrationStatus.portalId

migrationStatus.portalId

The unique identifier of the HubSpot portal (account) involved in a migration process.

metric

migrationStatus.workflowId

migrationStatus.workflowId

The ID of the workflow involved in a migration process.

metric

mobilephone

mobilephone

The primary mobile phone number for a contact, automatically formatted by HubSpot.

dimension

name

name

The name of the record or content (e.g., email name, form name).

dimension

newsletter_subscription

newsletter_subscription

The status of a contact’s subscription to a newsletter, managed through HubSpot’s email subscription types.

dimension

note.body

note.body

The main content or text of a note engagement.

dimension

notes_last_contacted

notes_last_contacted

The date of the last contact interaction recorded in notes for a record.

dimension

notes_last_updated

notes_last_updated

The date when the last note associated with a record was updated.

dimension

notes_next_activity_date

notes_next_activity_date

The date of the next scheduled activity or task related to a record, as recorded in notes.

dimension

num_associated_contacts

num_associated_contacts

The number of contacts associated with a deal or company.

metric

num_associated_deals

num_associated_deals

The total number of deals associated with a contact or company.

metric

num_conversion_events

num_conversion_events

The total number of conversion events recorded for a contact.

metric

num_notes

num_notes

The total number of notes associated with a record.

metric

num_unique_conversion_events

num_unique_conversion_events

The number of unique conversion events recorded for a contact.

metric

number_of_deals_in_{NUM}

number_of_deals_in_{NUM}

The number of deals associated with a record, potentially categorized or filtered by a specific criteria indicated by {NUM}.

metric

numemployees

numemployees

The number of employees in a company.

dimension

opt_in_privacy_marketing_time_stamp

opt_in_privacy_marketing_time_stamp

The timestamp when a contact opted in to privacy-related marketing communications.

dimension

opt_out_newsletter_time_stamp

opt_out_newsletter_time_stamp

The timestamp when a contact opted out of newsletter subscriptions.

dimension

opt_out_privacy_marketing_time_stamp

opt_out_privacy_marketing_time_stamp

The timestamp when a contact opted out of privacy-related marketing communications.

dimension

origin

origin

The source or origin of a record or event.

dimension

original_utm_campaign

original_utm_campaign

The original UTM campaign parameter associated with the contact or company, capturing the first marketing campaign that engaged them.

dimension

original_utm_medium

original_utm_medium

The original UTM medium parameter associated with the contact or company, capturing the first marketing channel that engaged them.

dimension

original_utm_source

original_utm_source

The original UTM source parameter associated with the contact or company, identifying the first traffic origin that engaged them.

dimension

original_{NUM}_hs_object_id

original_{NUM}_hs_object_id

The original HubSpot object ID before a merge or copy operation. ‘{NUM}’ indicates a specific object type or sequence.

dimension

ownerId

ownerId

The unique identifier for the owner of the record.

dimension

ownerIds

associated_owner_ids

A list of unique identifiers for all associated owners of the record.

dimension

owner_full_name

owner_full_name

The full name of the HubSpot owner assigned to a record.

dimension

ownername

ownername

The name of the HubSpot user who is the owner of the record (e.g., contact, company, deal).

dimension

page.id

page.id

The unique identifier for a specific page in HubSpot’s CMS.

metric

page.name

page.name

The name or title of a specific page in HubSpot’s CMS.

dimension

pageExpiryDate

pageExpiryDate

The date when a specific page or content is set to expire.

metric

pageExpiryEnabled

pageExpiryEnabled

A boolean indicating if an expiry date is enabled for a web page or landing page.

dimension

pageExpiryRedirectUrl

pageExpiryRedirectUrl

The URL to which a user will be redirected once a page has expired.

dimension

pageRedirected

pageRedirected

Indicates if a page or web version is configured to redirect to another URL.

dimension

parentId

parentId

The unique identifier of the parent object in a hierarchical relationship.

dimension

phone

phone

The primary phone number for a contact, automatically formatted by HubSpot.

dimension

pipeline

pipeline

The sales pipeline associated with a deal or object.

dimension

portalId

portalId

The unique identifier for the HubSpot portal (account).

metric

postal_address

postal_address

The primary street and postal address for a contact or company.

dimension

previewKey

previewKey

A key used to access a preview of content, such as an email or page.

dimension

primaryEmailCampaignId

primaryEmailCampaignId

The unique identifier of the primary email campaign associated with an object or event.

metric

priority

priority

dimension

processingStatus

processingStatus

The current processing status of the content or task.

dimension

profile-url

profile-url

The URL of a profile, typically for a contact or user.

dimension

profileUrl

profileUrl

The URL of a profile, typically for a contact or user.

dimension

publishDate

publishDate

The date and time when the content (e.g., email, page) was published.

dimension

publishImmediately

publishImmediately

Indicates whether the content should be published immediately.

dimension

publish_date

publish_date

The date when content (e.g., blog post, page, email) was published.

dimension

publishedAt

publishedAt

The timestamp when the content was published.

dimension

publishedByEmail

publishedByEmail

The email address of the user who published a piece of content.

dimension

publishedById

publishedById

The user ID of the person who published a piece of content.

metric

publishedByName

publishedByName

The name of the user who published a piece of content.

dimension

publishedUrl

publishedUrl

The URL where the content is published.

dimension

quoteIds

associated_quote_ids

A list of IDs of quotes associated with a deal.

dimension

recent_conversion_date

recent_conversion_date

The date of the contact’s most recent conversion event.

dimension

recent_conversion_event_name

recent_conversion_event_name

The name of the contact’s most recent conversion event.

dimension

recent_deal_amount

recent_deal_amount

The monetary value of the last deal that was closed as won and associated with the contact or company.

metric

recent_deal_close_date

recent_deal_close_date

The date when the last associated deal was closed as won for a contact or company.

dimension

recipient

recipient

The email address of the recipient of an email.

dimension

registration_date

registration_date

The date and time when a contact registered for content membership or a similar event.

dimension

replies

replies

The number of replies a social media post has received. Data availability for this field might be limited to 30 days post-publication.

metric

replyTo

replyTo

The email address to which replies should be sent.

dimension

required

required

A boolean indicating if a property is a required field for an object.

dimension

resolvedDomain

resolvedDomain

The domain that the content ultimately resolves to.

dimension

retweets

retweets

The number of retweets or shares a Twitter post has received. Data availability for this field might be limited to 30 days post-publication.

metric

revenue

revenue

The revenue associated with a deal, company, or order.

metric

revision.id

revision.id

The unique identifier for a specific revision of an object.

metric

revision.object.activeDomain

revision.object.activeDomain

The active domain used for the revised content object.

dimension

revision.object.archived

revision.object.archived

A boolean indicating if the revised object version is archived.

dimension

revision.object.businessUnitId

revision.object.businessUnitId

The business unit identifier associated with the revised object.

metric

revision.object.campaign

revision.object.campaign

The name or ID of the marketing campaign associated with the revised object.

dimension

revision.object.campaignName

revision.object.campaignName

The name of the marketing campaign associated with the revised object.

dimension

revision.object.clonedFrom

revision.object.clonedFrom

The ID of the original object from which this revised object was cloned.

metric

revision.object.content

revision.object.content

The main body content of the revised marketing asset.

dimension

revision.object.createdAt

revision.object.createdAt

The date and time when the revised object was created.

dimension

revision.object.createdById

revision.object.createdById

The user ID of the person who created the revised object.

metric

revision.object.emailTemplateMode

revision.object.emailTemplateMode

The email template mode used for the revised email object.

dimension

revision.object.from.customReplyTo

revision.object.from.customReplyTo

A custom email address used as the ‘reply-to’ address for the revised email.

dimension

revision.object.from.fromName

revision.object.from.fromName

The ‘From’ name displayed for the revised email.

dimension

revision.object.from.replyTo

revision.object.from.replyTo

The ‘reply-to’ email address for the revised email.

dimension

revision.object.id

revision.object.id

The unique identifier of the revised content object.

metric

revision.object.isAb

revision.object.isAb

A boolean indicating if the revised content object is part of an A/B test.

dimension

revision.object.isPublished

revision.object.isPublished

A boolean indicating if the revised object version is currently published.

dimension

revision.object.isTransactional

revision.object.isTransactional

A boolean indicating if the revised email object is a transactional email.

dimension

revision.object.language

revision.object.language

The language of the revised content object.

dimension

revision.object.name

revision.object.name

The name of the revised content object.

dimension

revision.object.previewKey

revision.object.previewKey

A key used to access a preview version of a content object, such as an email or page.

dimension

revision.object.publishDate

revision.object.publishDate

The scheduled date for the revised object to be published.

dimension

revision.object.publishedAt

revision.object.publishedAt

The date and time when the revised object was published.

dimension

revision.object.publishedByEmail

revision.object.publishedByEmail

The email address of the user who published a specific version or revision of a content object.

dimension

revision.object.publishedById

revision.object.publishedById

The user ID of the person who published the revised object.

metric

revision.object.publishedByName

revision.object.publishedByName

The name of the user who published a specific version or revision of a content object.

dimension

revision.object.sendOnPublish

revision.object.sendOnPublish

A boolean indicating if the revised object (e.g., email) should be sent immediately upon publication.

dimension

revision.object.state

revision.object.state

The current state or status of the revised object (e.g., DRAFT, PUBLISHED).

dimension

revision.object.subcategory

revision.object.subcategory

The subcategory of the revised content object.

dimension

revision.object.subject

revision.object.subject

The subject line of the revised email or title of the revised page.

dimension

revision.object.to

revision.object.to

The recipients or target audience for the revised object (e.g., email).

dimension

revision.object.type

revision.object.type

The type of the revised content object (e.g., BLOG_POST, LANDING_PAGE, EMAIL).

dimension

revision.object.updatedAt

revision.object.updatedAt

The date and time when the revised object was last updated.

dimension

revision.object.updatedById

revision.object.updatedById

The user ID of the person who last updated the revised object.

metric

revision.object.webversion.domain

revision.object.webversion.domain

The domain for the web version of the revised content.

dimension

revision.object.webversion.enabled

revision.object.webversion.enabled

A boolean indicating if the web version feature is enabled for the revised content.

dimension

revision.object.webversion.isPageRedirected

revision.object.webversion.isPageRedirected

A boolean indicating if the web version of the revised content is set to redirect to another page.

dimension

revision.object.webversion.slug

revision.object.webversion.slug

The URL slug for the web version of the revised content.

dimension

revision.object.webversion.url

revision.object.webversion.url

The full URL for the web version of the revised content.

dimension

revision.updated

revision.updated

The date and time when the revision record itself was last updated.

dimension

revision.user.email

revision.user.email

The email address of the user who performed the revision.

dimension

revision.user.fullName

revision.user.fullName

The full name of the user who performed the revision.

dimension

revision.user.id

revision.user.id

The unique identifier of the user who performed the revision.

metric

role

role

The job role or function of a contact within their company.

dimension

rssEmailAuthorLineTemplate

rssEmailAuthorLineTemplate

A template used to define the format of the author’s line in an RSS-to-email feed.

dimension

rssEmailBlogImageMaxWidth

rssEmailBlogImageMaxWidth

The maximum width allowed for blog images within an RSS-to-email campaign.

metric

rssEmailByText

rssEmailByText

The text used to denote the author in an RSS-driven email.

dimension

rssEmailClickThroughText

rssEmailClickThroughText

The click-through text used in an RSS-driven email.

dimension

rssEmailCommentText

rssEmailCommentText

The comment text used in an RSS-driven email.

dimension

rssEmailEntryTemplate

rssEmailEntryTemplate

A template used to define the structure and content of an individual entry within an RSS-to-email feed.

dimension

rssEmailEntryTemplateEnabled

rssEmailEntryTemplateEnabled

Indicates if an RSS email entry template is enabled.

dimension

rssEmailImageMaxWidth

rssEmailImageMaxWidth

The maximum width for images in an RSS-driven email.

metric

rssEmailUrl

rssEmailUrl

The URL of the RSS feed used for an RSS-driven email.

dimension

rssToEmailTiming

rssToEmailTiming

The scheduling or frequency settings for sending out RSS-to-email updates.

dimension

rssUrl

rssUrl

The URL of the RSS feed used for pulling content into RSS-to-email campaigns.

dimension

sales_emails_opened

sales_emails_opened

The count of sales emails opened by the contact.

metric

sales_emails_replied_to

sales_emails_replied_to

The count of sales emails to which the contact has replied.

metric

sales_rep

sales_rep

The sales representative assigned to a deal or company.

dimension

salutation

salutation

The formal title used to address a contact (e.g., Mr., Ms., Dr.).

dimension

securityState

securityState

dimension

sendOnPublish

sendOnPublish

A boolean indicating if the content (e.g., email, social post) should be sent or published immediately upon creation.

dimension

sendTimeOptimization

sendTimeOptimization

Indicates if the email send time is optimized based on recipient engagement data.

dimension

shared

shared

Indicates if an object or record is shared with other users or teams.

dimension

slug

slug

The URL slug for the content.

dimension

source

source

The source of the most recent interaction a contact had with the business.

dimension

start_date

start_date

The start date for an event, campaign, or other time-bound activity.

dimension

state

state

The current state or status of the content (e.g., DRAFT, PUBLISHED).

dimension

stats.counters.bounce

stats.counters.bounce

The count of emails that bounced during a campaign send.

metric

stats.counters.click

stats.counters.click

The total number of clicks on links within the email.

metric

stats.counters.contactslost

stats.counters.contactslost

The number of contacts lost (e.g., unsubscribed or hard bounced).

metric

stats.counters.delivered

stats.counters.delivered

The total number of emails successfully delivered to recipients.

metric

stats.counters.dropped

stats.counters.dropped

The number of emails that were not sent by HubSpot due to various reasons (e.g., invalid email, unengaged).

metric

stats.counters.hardbounced

stats.counters.hardbounced

The number of emails that resulted in a permanent delivery failure.

metric

stats.counters.notsent

stats.counters.notsent

The number of emails that were not sent for various reasons.

metric

stats.counters.open

stats.counters.open

The total number of times the email was opened by recipients.

metric

stats.counters.pending

stats.counters.pending

The number of emails that are currently awaiting delivery.

metric

stats.counters.reply

stats.counters.reply

The total number of replies received for the email.

metric

stats.counters.selected

stats.counters.selected

The number of contacts selected as recipients for the email.

metric

stats.counters.sent

stats.counters.sent

The total number of emails sent.

metric

stats.counters.softbounced

stats.counters.softbounced

The number of emails that resulted in a temporary delivery failure.

metric

stats.counters.spamreport

stats.counters.spamreport

The number of times the email was marked as spam by recipients.

metric

stats.counters.suppressed

stats.counters.suppressed

The number of emails that were suppressed (not sent) due to various reasons (e.g., unsubscribed, bounced).

metric

stats.counters.unsubscribed

stats.counters.unsubscribed

The number of recipients who unsubscribed from the email list.

metric

stats.deviceBreakdown.click_device_type.computer

stats.deviceBreakdown.click_device_type.computer

The number of clicks from computer devices.

metric

stats.deviceBreakdown.click_device_type.mobile

stats.deviceBreakdown.click_device_type.mobile

The number of clicks from mobile devices.

metric

stats.deviceBreakdown.click_device_type.unknown

stats.deviceBreakdown.click_device_type.unknown

The number of clicks from unknown device types.

metric

stats.deviceBreakdown.open_device_type.computer

stats.deviceBreakdown.open_device_type.computer

The number of opens from computer devices.

metric

stats.deviceBreakdown.open_device_type.mobile

stats.deviceBreakdown.open_device_type.mobile

The number of opens from mobile devices.

metric

stats.deviceBreakdown.open_device_type.unknown

stats.deviceBreakdown.open_device_type.unknown

The number of opens from unknown device types.

metric

stats.ratios.bounceratio

stats.ratios.bounceratio

The ratio of bounced emails to total sent emails.

metric

stats.ratios.clickratio

stats.ratios.clickratio

The ratio of unique clicks to total delivered emails.

metric

stats.ratios.clickthroughratio

stats.ratios.clickthroughratio

The ratio of unique clicks to unique opens.

metric

stats.ratios.contactslostratio

stats.ratios.contactslostratio

The ratio of contacts who were lost from a list or campaign.

metric

stats.ratios.deliveredratio

stats.ratios.deliveredratio

The ratio of delivered emails to total sent emails.

metric

stats.ratios.hardbounceratio

stats.ratios.hardbounceratio

The ratio of hard bounced emails to total sent emails.

metric

stats.ratios.notsentratio

stats.ratios.notsentratio

The ratio of emails that were not sent to the intended recipients.

metric

stats.ratios.openratio

stats.ratios.openratio

The ratio of unique opens to total delivered emails.

metric

stats.ratios.pendingratio

stats.ratios.pendingratio

The ratio of emails or tasks that are currently in a pending state.

metric

stats.ratios.replyratio

stats.ratios.replyratio

The ratio of replies to total delivered emails.

metric

stats.ratios.softbounceratio

stats.ratios.softbounceratio

The ratio of soft bounced emails to total sent emails.

metric

stats.ratios.spamreportratio

stats.ratios.spamreportratio

The ratio of spam reports to total delivered emails.

metric

stats.ratios.unsubscribedratio

stats.ratios.unsubscribedratio

The ratio of unsubscribed recipients to total delivered emails.

metric

stats_counters_bounce

stats_counters_bounce

The count of emails that bounced during a campaign send.

metric

stats_counters_click

stats_counters_click

The total number of clicks on links within the email.

metric

stats_counters_contactslost

stats_counters_contactslost

The number of contacts lost (e.g., unsubscribed or hard bounced).

metric

stats_counters_delivered

stats_counters_delivered

The total number of emails successfully delivered to recipients.

metric

stats_counters_dropped

stats_counters_dropped

The number of emails that were not sent by HubSpot due to various reasons (e.g., invalid email, unengaged).

metric

stats_counters_hardbounced

stats_counters_hardbounced

The number of emails that resulted in a permanent delivery failure.

metric

stats_counters_notsent

stats_counters_notsent

The number of emails that were not sent for various reasons.

metric

stats_counters_open

stats_counters_open

The total number of times the email was opened by recipients.

metric

stats_counters_pending

stats_counters_pending

The number of marketing emails that are currently in a pending state before being sent.

metric

stats_counters_reply

stats_counters_reply

The total number of replies received for marketing emails.

metric

stats_counters_sent

stats_counters_sent

The total number of marketing emails sent.

metric

stats_counters_softbounced

stats_counters_softbounced

The number of marketing emails that experienced a soft bounce, meaning a temporary delivery failure.

metric

stats_counters_spamreport

stats_counters_spamreport

The total number of times marketing emails were marked as spam by recipients.

metric

stats_counters_suppressed

stats_counters_suppressed

The count of emails that were suppressed (not sent) to recipients due to various reasons (e.g., unsubscribe, hard bounce).

metric

stats_counters_unsubscribed

stats_counters_unsubscribed

The total number of contacts who unsubscribed from marketing emails.

metric

stats_deviceBreakdown_click_device_type_unknown

stats_deviceBreakdown_click_device_type_unknown

The number of clicks on marketing emails from an unidentified device type.

metric

stats_deviceBreakdown_open_device_type_computer

stats_deviceBreakdown_open_device_type_computer

The number of marketing email opens recorded on a computer device.

metric

stats_deviceBreakdown_open_device_type_mobile

stats_deviceBreakdown_open_device_type_mobile

The number of marketing email opens recorded on a mobile device.

metric

stats_deviceBreakdown_open_device_type_unknown

stats_deviceBreakdown_open_device_type_unknown

The number of marketing email opens recorded from an unidentified device type.

metric

stats_failedToLoad

stats_failedToLoad

A boolean indicating if certain statistics or analytics data failed to load.

dimension

stats_ratios_bounceratio

stats_ratios_bounceratio

The ratio of total bounced emails to the total emails sent.

metric

stats_ratios_clickratio

stats_ratios_clickratio

The ratio of unique clicks on marketing emails to unique email opens.

metric

stats_ratios_clickthroughratio

stats_ratios_clickthroughratio

The click-through rate, representing the ratio of unique clicks to total emails delivered.

metric

stats_ratios_contactslostratio

stats_ratios_contactslostratio

The ratio of contacts lost (e.g., unsubscribed, bounced) from an email list.

metric

stats_ratios_deliveredratio

stats_ratios_deliveredratio

The ratio of successfully delivered marketing emails to the total emails sent.

metric

stats_ratios_hardbounceratio

stats_ratios_hardbounceratio

The ratio of hard bounced emails to the total emails sent, indicating permanent delivery failures.

metric

stats_ratios_notsentratio

stats_ratios_notsentratio

The ratio of emails that were not sent to the intended recipients.

metric

stats_ratios_openratio

stats_ratios_openratio

The ratio of unique marketing email opens to the total emails delivered.

metric

stats_ratios_pendingratio

stats_ratios_pendingratio

The ratio of emails that are currently in a pending state before sending.

metric

stats_ratios_replyratio

stats_ratios_replyratio

The ratio of replies received for marketing emails relative to the number of emails delivered.

metric

stats_ratios_softbounceratio

stats_ratios_softbounceratio

The ratio of soft bounced emails to the total emails sent, indicating temporary delivery failures.

metric

stats_ratios_spamreportratio

stats_ratios_spamreportratio

The ratio of spam reports to the total emails delivered.

metric

stats_ratios_unsubscribedratio

stats_ratios_unsubscribedratio

The ratio of contacts who unsubscribed from marketing emails to the total emails delivered.

metric

status

status

The current status of an object or process, such as the send status of an email (e.g., ‘SENT’, ‘BOUNCED’).

dimension

subcategory

subcategory

A more specific classification under a main category for an object or content.

dimension

subject

subject

The subject line of the email or communication.

dimension

subscriber

subscriber

Indicates if a contact is a ‘Subscriber’ lifecycle stage, meaning they have opted in to receive marketing communications.

dimension

subscription

subscription

Information about a contact’s email subscription status or preferences.

metric

subscriptionBlogId

subscriptionBlogId

The unique identifier of the blog to which a subscription is associated.

metric

subscriptionDetails.officeLocationId

subscriptionDetails.officeLocationId

The ID of the office location associated with a subscription.

metric

subscriptionDetails.subscriptionId

subscriptionDetails.subscriptionId

The unique identifier for a subscription.

metric

subscriptionName

subscriptionName

The name of the email subscription type.

dimension

subscription_currency

subscription_currency

The currency used for a subscription or recurring revenue.

dimension

targetLanguages.0

targetLanguages.0

The primary or first language targeted for content or communication, typically represented by a language code.

dimension

targeting.GEO_LOCATION.0.localeSpecificLabel

targeting.GEO_LOCATION.0.localeSpecificLabel

A human-readable, locale-specific label for a geographic location target, such as a country, region, or city.

dimension

targeting.GEO_LOCATION.0.targetCode

targeting.GEO_LOCATION.0.targetCode

The standardized code representing a geographic location target, such as a country code or region code.

dimension

targeting.LANGUAGE.0.localeSpecificLabel

targeting.LANGUAGE.0.localeSpecificLabel

A human-readable, locale-specific label for a language target, such as ‘French Canadian’ or ‘Spanish (Mexico)’.

dimension

targeting.LANGUAGE.0.targetCode

targeting.LANGUAGE.0.targetCode

The standardized code representing a language target, such as ‘en’ for English or ‘fr’ for French.

dimension

task.body

task.body

The main content or description of a task engagement.

dimension

task.forObjectType

task.forObjectType

The type of CRM object (e.g., CONTACT, COMPANY, DEAL) for which the task is created.

dimension

task.status

task.status

The current status of the task engagement (e.g., completed, pending).

dimension

task.subject

task.subject

The subject or title of the task engagement.

dimension

templatePath

templatePath

The file path to the email or content template used.

dimension

testing.abSampleSizeDefault

testing.abSampleSizeDefault

The default sample size percentage used for A/B testing variations.

dimension

testing.abSamplingDefault

testing.abSamplingDefault

The default sampling method for A/B testing.

dimension

testing.abStatus

testing.abStatus

The current status of an A/B test.

dimension

testing.abSuccessMetric

testing.abSuccessMetric

The metric used to determine the winner of an A/B test (e.g., open rate, click-through rate).

dimension

testing.abTestPercentage

testing.abTestPercentage

The percentage of recipients included in the A/B test.

metric

testing.hoursToWait

testing.hoursToWait

The number of hours to wait before automatically choosing an A/B test winner.

metric

testing.isAbVariation

testing.isAbVariation

A boolean indicating if the current content or element is an A/B test variation.

dimension

testing.testId

testing.testId

The unique identifier for an A/B test.

metric

ticketIds

associated_ticket_ids

A list of unique identifiers for associated ticket records.

dimension

to

to

The recipient details for an email or other communication.

dimension

total_contract_amount

total_contract_amount

The total financial amount of a contract associated with a deal.

metric

total_revenue

total_revenue

The total revenue generated from deals or orders associated with a record.

metric

trackingsource

trackingsource

The original source of a contact or company, such as organic search, social media, or direct traffic.

dimension

transactional

transactional

Indicates if an email is a transactional email, used for non-marketing communications such as order confirmations.

dimension

type

type

The type of an object or property (e.g., string, number, email for properties; EMAIL, CALL for engagements).

dimension

type_of_company

type_of_company

A classification of the company’s relationship to your business (e.g., prospect, partner, vendor, or other).

dimension

unpublishedAt

unpublishedAt

The timestamp when content, such as an email or page, was unpublished.

metric

unsub_reason

unsub_reason

The reason provided by a contact for unsubscribing from email communications, often collected via a custom property and form.

dimension

unsubscribe_date

unsubscribe_date

The date when a contact unsubscribed from all email communications from the account.

dimension

updateSource.updatedByUser.userEmail

updateSource.updatedByUser.userEmail

The email address of the HubSpot user who last updated the record.

dimension

updateSource.updatedByUser.userId

updateSource.updatedByUser.userId

The unique identifier of the HubSpot user who last updated the record.

metric

updated

updated

The date and time when the record was last updated.

dimension

updatedAt

updatedAt

The timestamp when the record was last updated.

dimension

updatedBy

updatedBy

The user who last updated the object or record.

metric

updatedById

updatedById

The ID of the user who last updated the record.

metric

upload_date

upload_date

The date when an asset or file was uploaded to the platform.

dimension

url

url

The URL associated with the record or content.

dimension

useRssHeadlineAsSubject

useRssHeadlineAsSubject

A boolean indicating whether the RSS feed headline should be used as the email subject line for blog subscription emails.

dimension

userid

userid

The unique identifier for a user in HubSpot.

metric

username

username

The username associated with a record or action in HubSpot.

dimension

utm_campaign

utm_campaign

The UTM campaign parameter from the URL that led to a contact’s interaction.

dimension

utm_campaign_most_recent

utm_campaign_most_recent

The most recent UTM campaign parameter value associated with a contact’s activity.

dimension

utm_content

utm_content

The UTM content parameter from the URL that led to a contact’s interaction.

dimension

utm_content_most_recent

utm_content_most_recent

The most recent UTM content parameter from the URL that led to a contact’s interaction.

dimension

utm_medium

utm_medium

The UTM medium parameter from the URL that led to a contact’s interaction (e.g., ‘email’, ‘cpc’).

dimension

utm_medium_most_recent

utm_medium_most_recent

The most recent UTM medium parameter from the URL that led to a contact’s interaction.

dimension

utm_source

utm_source

The UTM source parameter from the URL that led to a contact’s interaction (e.g., ‘google’, ‘facebook’).

dimension

utm_source_most_recent

utm_source_most_recent

The most recent UTM source parameter from the URL that led to a contact’s interaction.

dimension

utm_term

utm_term

The UTM parameter that tracks the keyword or search term associated with an ad placement, primarily used in paid search campaigns.

dimension

validation.data

validation.data

dimension

validation.message

validation.message

dimension

validation.name

validation.name

dimension

validation.useDefaultBlockList

validation.useDefaultBlockList

dimension

version_date

version_date

The date associated with a specific version of content or a record, often representing its publication or modification date.

dimension

version_timestamp

version_timestamp

The timestamp associated with a specific version of content or a record, often representing its publication or modification time.

dimension

wasDraft

wasDraft

A boolean indicating whether the content or record was in a draft state.

dimension

website

website

The website URL associated with a contact’s company.

dimension

website_source

website_source

The source of traffic from which a contact or company first interacted with the website.

dimension

webversion.domain

webversion.domain

The domain used for the web version of an email or landing page.

dimension

webversion.enabled

webversion.enabled

A boolean indicating if the web version feature is enabled for an email or page.

dimension

webversion.expiresAt

webversion.expiresAt

The expiration timestamp for a web version of content.

dimension

webversion.isPageRedirected

webversion.isPageRedirected

A boolean indicating if the web version is configured to redirect to another page.

dimension

webversion.metaDescription

webversion.metaDescription

The meta description for the web version of the content.

dimension

webversion.redirectToPageId

webversion.redirectToPageId

The ID of the page to which the web version is set to redirect.

metric

webversion.redirectToUrl

webversion.redirectToUrl

The URL to which the web version is set to redirect.

dimension

webversion.slug

webversion.slug

The URL slug for the web version of the content.

dimension

webversion.url

webversion.url

The URL for the web version of the content.

dimension

won_reason

won_reason

The reason a deal was won.

dimension

won_revenue

won_revenue

The revenue generated from a won deal.

metric

work_email

work_email

The primary business email address for a contact, often provided through lead ad forms.

dimension

zip

zip

The postal code associated with a contact’s or company’s address.

dimension