Hubspot: Most-used fields

Hubspot: Most-used fields#

The table below gives information about most-used fields that you can import from Hubspot. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name

Adverity UI name

Description

Use in Adverity

ab

ab

Identifies a characteristic related to A/B testing, which allows for testing two variations of content (e.g., emails, landing pages) to determine performance.

dimension

abVariation

abVariation

Indicates if the email is an A/B test variation.

dimension

absoluteUrl

absoluteUrl

The absolute URL of the published content.

dimension

accountGuid

accountGuid

A unique identifier for a HubSpot account.

dimension

accountType

accountType

dimension

account_creation_date

account_creation_date

The date when a HubSpot account was created.

dimension

activityType

activityType

The specific type of engagement activity (e.g., CALL, EMAIL, MEETING, NOTE, TASK).

dimension

address

address

The primary street address for a contact or company.

dimension

address_country

address_country

The country component of an address.

dimension

age

age

The age of a contact.

dimension

allEmailCampaignIds

allEmailCampaignIds

A list of identifiers for all email marketing campaigns associated with a specific record or event. This can be used to track the performance of various email initiatives.

dimension

amount

amount

The monetary value associated with a deal.

metric

analyticsPageId

analyticsPageId

The unique identifier for the analytics page associated with the content.

metric

analyticsPageType

analyticsPageType

The type of analytics page associated with the content.

dimension

annualrevenue

annualrevenue

The actual or estimated annual revenue of the company.

dimension

appName

appName

dimension

archived

archived

A boolean indicating whether an object or record has been archived.

dimension

archivedAt

archivedAt

The timestamp when the record was archived.

metric

associatedcompanyid

associatedcompanyid

This field historically represented the ID of the primary company associated with a contact. It is now a read-only property, with associations managed through HubSpot’s CRM Associations API.

metric

associations.1-17

associations.1-17

Represents the association type ‘Contact to Company’, linking a contact record to a company record.

dimension

associations.ids.1-17

associations.ids.1-17

The unique identifiers of records associated via the ‘Contact to Company’ association type.

dimension

audience_type

audience_type

dimension

author

author

The author of the content.

dimension

authorName

authorName

The display name of the author.

dimension

avatarUrl

avatarUrl

The URL for the avatar image of a user or profile.

dimension

birth_date

birth_date

The birth date of a contact.

dimension

blogEmailType

blogEmailType

The type of blog email, such as instant, daily, or weekly digest.

dimension

blogRssSettings

blogRssSettings

Settings related to RSS feed for blog subscriptions.

dimension

broadcastGuid

broadcastGuid

A unique identifier for a broadcast message, typically used in social media publishing.

metric

broadcastMediaType

broadcastMediaType

The type of media included in a broadcast message, such as image or video.

dimension

businessUnitId

businessUnitId

The unique identifier of the business unit (brand) associated with a marketing asset or record.

metric

business_unit

business_unit

The business unit (formerly ‘brand’) associated with a marketing asset or record, indicating which brand it belongs to. Requires the Brands add-on.

dimension

calculated_revenue

calculated_revenue

A revenue value calculated based on deal amounts or other financial properties associated with a company or contact.

metric

campaign

campaign

The name or ID of a marketing campaign.

dimension

campaign name

campaign name

The name of an email marketing campaign.

dimension

campaignGuid

campaignGuid

A unique identifier for a marketing campaign.

dimension

campaignName

campaignName

The name of a marketing campaign.

dimension

campaignUtm

campaignUtm

The UTM campaign parameter value associated with an event or record.

dimension

campaign_name

campaign_name

The name of the marketing campaign an email or other content belongs to.

dimension

canPublish

canPublish

Indicates whether the current user or system has permission to publish content to a specific channel.

dimension

categoryId

categoryId

The unique identifier for the category of the content.

metric

channel

channel

The marketing channel through which an interaction occurred (e.g., email, social media, organic search).

dimension

channelGuid

channelGuid

A unique identifier for a social media channel.

dimension

channelId

channelId

The identifier for a social media channel.

dimension

channelKey

channelKey

A key identifying a specific social media channel.

dimension

channelSlug

channelSlug

A URL-friendly identifier for a social media channel.

dimension

channelType

channelType

The type of social media channel (e.g., Facebook, Twitter).

dimension

channel_drill_down_{NUM}

channel_drill_down_{NUM}

dimension

city

city

The city component of an address.

dimension

clicks

clicks

The total number of clicks on a link or content, typically in emails or social media posts.

metric

clonedFrom

clonedFrom

The ID of the original object from which this record was cloned.

metric

closed_lost_reason

closed_lost_reason

The reason why a deal was marked as ‘closed lost’ in the sales pipeline.

dimension

closedate

closedatetime

The date and time when a deal was closed.

dimension

companies.city

companies.city

The city where the associated company is located.

dimension

companies.closedate

companies.closedate

The date the company became a customer, automatically set when the company is moved to the ‘Customer’ lifecycle stage.

metric

companies.country

companies.country

The country where the associated company is located.

dimension

companies.createdate

companies.createdate

The date and time when the company record was created.

metric

companies.domain

companies.domain

The primary website domain of the company.

dimension

companies.hs_pipeline

companies.hs_pipeline

The unique identifier for the sales or service pipeline to which the company record is currently associated.

dimension

companies.hubspot_owner_id

companies.hubspot_owner_id

The unique identifier of the HubSpot user assigned as the owner of a company record.

dimension

companies.hubspot_team_id

companies.hubspot_team_id

The unique identifier for the HubSpot team assigned to a company record, used for organizational and reporting purposes.

dimension

companies.name

companies.name

The name of the associated company.

dimension

companies.ownername

companies.ownername

The name of the HubSpot user assigned as the owner of the company record.

dimension

companies.recent_deal_close_date

companies.recent_deal_close_date

The close date of the most recent deal associated with the company.

metric

company

company

This field refers to the Company object in HubSpot, which stores data about businesses and organizations that interact with your business.

dimension

company.address

company.address

The primary street address of the company.

dimension

company.address2

company.address2

The secondary address line for the company’s street address.

dimension

company.city

company.city

The city where the company is located.

dimension

company.closedate

company.closedate

The date the company became a customer, automatically set when the company is moved to the ‘Customer’ lifecycle stage.

dimension

company.company_type

company.company_type

A classification of the company, such as ‘Prospect’ or ‘Customer’.

dimension

company.country

company.country

The country where the company is located.

dimension

company.country_tier

company.country_tier

The geographic tier or category assigned to the company’s country.

metric

company.createdate

company.createdate

The date and time when the company record was created.

dimension

company.description

company.description

A short statement about the company’s mission and goals.

dimension

company.domain

company.domain

The primary website domain of the company.

dimension

company.gclid

company.gclid

The Google Click Identifier (GCLID) associated with a company’s interaction, used for tracking ad campaign performance.

dimension

company.hs_analytics_latest_source

company.hs_analytics_latest_source

The original source of the company’s last interaction (e.g., Organic Search, Paid Social).

dimension

company.hs_analytics_latest_source_data_{NUM}

company.hs_analytics_latest_source_data_{NUM}

The latest source data recorded by HubSpot analytics for a company, indexed by a number.

dimension

company.hs_analytics_source

company.hs_analytics_source

The original source of the company’s first interaction with your business.

dimension

company.hs_analytics_source_data_{NUM}

company.hs_analytics_source_data_{NUM}

Historical or aggregated source data recorded by HubSpot analytics for a company, indexed by a number.

dimension

company.hs_country_code

company.hs_country_code

The two-letter country code (e.g., US) for the company’s location.

dimension

company.hs_createdate

company.hs_createdate

The date and time when the company record was created in HubSpot.

dimension

company.hs_date_entered_lead

company.hs_date_entered_lead

The date when the company entered the ‘Lead’ lifecycle stage.

dimension

company.hs_industry_group

company.hs_industry_group

The categorized industry group that the company belongs to.

dimension

company.hs_lead_status

company.hs_lead_status

The lead status of the company, indicating its position in the sales funnel.

dimension

company.hubspot_owner_id

company.hubspot_owner_id

The unique identifier of the HubSpot user assigned as the owner of the company record.

metric

company.hubspot_team_id

company.hubspot_team_id

The unique identifier of the HubSpot team associated with the company record.

metric

company.industry

company.industry

The industry sector in which the company operates.

dimension

company.lifecyclestage

company.lifecyclestage

The current lifecycle stage of the company (e.g., Prospect, Customer).

dimension

company.linkedin_company_page

company.linkedin_company_page

The URL of the company’s LinkedIn profile page.

dimension

company.name

company.name

The name of the company.

dimension

company.numberofemployees

company.numberofemployees

The total number of employees at the company.

metric

company.ownername

company.ownername

The name of the HubSpot user assigned as the owner of the company record.

dimension

company.parent_account_id

company.parent_account_id

The unique identifier of the parent company if the current company is part of a larger corporate structure.

dimension

company.state

company.state

The state or region in the company’s address.

dimension

company.type

company.type

A classification of the company, such as ‘Prospect’ or ‘Customer’.

dimension

company.utm_campaign

company.utm_campaign

The UTM campaign parameter associated with the company’s initial website interaction.

dimension

company.utm_medium

company.utm_medium

The UTM medium parameter associated with the company’s initial website interaction.

dimension

company.utm_source

company.utm_source

The UTM source parameter associated with the company’s initial website interaction.

dimension

company.website

company.website

The primary website URL of the company.

dimension

company.zip

company.zip

The zip or postal code in the company’s address.

dimension

company_id

company_id

The unique identifier for a company record.

dimension

company_name

company_name

The name of the company.

dimension

company_size

company_size

A categorized representation of the company’s size, often based on the number of employees.

dimension

contactListIds.enrolled

contactListIds.enrolled

A list of unique identifiers for the static or active lists a contact is currently enrolled in.

dimension

contact_creation_source

contact_creation_source

The specific source (e.g., ‘Form Submission’, ‘Manual Entry’) through which the contact record was created.

dimension

contact_id

contact_id

The unique identifier for a contact record.

dimension

contact_type

contact_type

The categorization or type of a contact, often used to segment contacts within the CRM.

dimension

content

content

The main textual or HTML content of an object, such as a marketing email or a note.

dimension

content.body

content.body

The main text or body of a piece of content, such as a social media post or page content.

dimension

content.charCount

content.charCount

The total number of characters in the body of a piece of content.

metric

content.cloneFailed

content.cloneFailed

Indicates whether an attempt to clone specific content, such as a social media post, was unsuccessful.

dimension

content.createdBy

content.createdBy

The user or entity that created the content.

metric

content.description

content.description

A brief summary or description of the content.

dimension

content.fileId

content.fileId

The unique identifier for a file associated with the content.

metric

content.hashtagCount

content.hashtagCount

The number of hashtags included in a piece of content, typically for social media posts.

metric

content.imageUrl

content.imageUrl

The URL of an image associated with the content.

dimension

content.link

content.link

The URL embedded within the content.

dimension

content.linkPreviewSuppressed

content.linkPreviewSuppressed

Indicates if the link preview (e.g., thumbnail and description) for content was intentionally suppressed.

dimension

content.originalBody

content.originalBody

The original main text or body of a piece of content before any modifications.

dimension

content.originalLink

content.originalLink

The original URL embedded within the content before any modifications or tracking parameters were added.

dimension

content.photoUrl

content.photoUrl

The URL of a photo associated with the content.

dimension

content.thumbUrl

content.thumbUrl

The URL of a thumbnail image associated with the content.

dimension

content.title

content.title

The title of the content, such as a blog post title or social media post title.

dimension

content.widgets.hs_email_body.body.html

content.widgets.hs_email_body.body.html

The HTML content of the email body, specifically within a HubSpot email widget.

dimension

contentTypeCategory

contentTypeCategory

The category or type of the content, such as ‘BLOG_POST’, ‘EMAIL’, or ‘LANDING_PAGE’.

metric

country

country

The country associated with a contact or company record.

dimension

coupon

coupon

Information related to a coupon code or offer associated with marketing activities.

dimension

created

created

The timestamp indicating when a record or object was created.

dimension

createdAt

createdAt

The timestamp when the record was created.

dimension

createdBy

createdBy

The identifier of the user who created the record or object.

metric

createdByAgent

createdByAgent

Indicates whether an object, such as an engagement, was created by an agent or a system process.

dimension

createdById

createdById

The ID of the user who created the record.

metric

createdate

createdatetime

This field stores the date and time when a record (e.g., deal, contact, company) was initially created in HubSpot. It is automatically set by HubSpot, but can sometimes be set or updated via API.

dimension

creationSource.createdAt

creationSource.createdAt

The date and time when a record was created, including details about the source of creation.

dimension

creation_date

creation_date

The date when the record (contact, company, deal) was created in HubSpot.

dimension

crmObjectId

crmObjectId

A generic unique identifier for any HubSpot CRM object (e.g., contact, company, deal).

metric

currentState

currentState

The current state of the content or object.

dimension

currentlyPublished

currentlyPublished

Indicates if the content is currently published.

dimension

customReplyTo

customReplyTo

The custom ‘reply-to’ email address set for an email campaign or send.

dimension

customReplyToEnabled

customReplyToEnabled

A boolean indicating if a custom ‘reply-to’ email address is enabled for an email.

dimension

customer_lifetime_value

customer_lifetime_value

metric

data.companyId

data.companyId

The unique identifier for a company.

metric

data.description

data.description

A description of the associated data, such as a company description.

dimension

data.firstName

data.firstName

The first name of a contact.

dimension

data.fullName

data.fullName

The full name of a contact, combining first and last names.

dimension

data.id

data.id

The unique identifier for a data object, such as a contact ID or company ID.

dimension

data.lastName

data.lastName

The last name of a contact.

dimension

data.name

data.name

The name of the associated data, such as a company name.

dimension

data.pageCategory

data.pageCategory

The category of a web page, such as a landing page or blog post.

dimension

data.pageId

data.pageId

The unique identifier for a specific web page.

dimension

data.pageLocation

data.pageLocation

The URL or location of a web page.

dimension

data.pageName

data.pageName

The title or name of a web page.

dimension

data.parentCompanyId

data.parentCompanyId

The unique identifier for the parent company in a hierarchical company structure.

dimension

data.picture

data.picture

The raw data or reference to a picture associated with an object.

dimension

data.pictureUrl

data.pictureUrl

The URL for a profile or content picture.

dimension

data.pictureUrlHigh

data.pictureUrlHigh

The URL for a high-resolution version of a profile or content picture.

dimension

data.pictureUrlMedium

data.pictureUrlMedium

The URL for a medium-resolution version of a profile or content picture.

dimension

data.profileUrl

data.profileUrl

The URL of a user’s or company’s profile.

dimension

data.userId

data.userId

The unique identifier for a user.

dimension

data.websiteUrl

data.websiteUrl

The URL of a company’s or contact’s website.

dimension

date

date

The date of an event or record creation.

dimension

datetime

datetime

The full date and time of an event.

dimension

days_to_close

days_to_close

The number of days it took to close a deal from its creation date to the ‘closed won’ or ‘closed lost’ stage.

metric

dealId

dealId

The unique identifier for a deal record.

dimension

dealIds

associated_deal_ids

A list of unique identifiers for deals associated with a particular record (e.g., a contact or company).

dimension

deal_source

deal_source

The original source through which a deal was created or originated.

dimension

deal_to_amount_{NUM}

deal_to_amount_{NUM}

The ‘to’ amount in a deal property history, representing the value of a deal at a specific point in time. The {NUM} indicates a possible index for different deal stages or historical values.

metric

deal_tot_amount_{NUM}

deal_tot_amount_{NUM}

The total amount of a deal, reflecting its value at a certain stage or historical point. The {NUM} indicates a possible index for different deal stages or historical values.

metric

dealname

dealname

The name of the deal.

dimension

dealstage

dealstage

The current stage of the deal in the sales pipeline.

dimension

dealtype

dealtype

The classification or type of a deal (e.g., New Business, Existing Business).

dimension

degree

degree

The academic degree obtained by the contact.

dimension

department

department

The department within a company where the contact works.

dimension

description

description

A descriptive text field for an object, such as a line item in a deal, a task, or a note.

dimension

domain

domain

The domain associated with the content or email.

dimension

email

email

The email address associated with a contact or record.

dimension

email campaign id

email campaign id

The unique identifier for an email marketing campaign.

metric

emailBody

emailBody

The HTML body content of the email.

dimension

emailCampaignGroupId

emailCampaignGroupId

The unique identifier for the email campaign group to which an email belongs.

metric

emailTemplateMode

emailTemplateMode

The mode or type of an email template used for a marketing email.

dimension

emailbodyPlaintext

emailbodyPlaintext

The plain text body content of the email.

dimension

end_date

end_date

The date and time when an event, campaign, or activity concluded.

dimension

engagements_last_meeting_booked

engagements_last_meeting_booked

The date and time of the last meeting booked with a contact or company, as recorded in HubSpot engagements.

metric

event type

event type

The classification of an event (e.g., email open, form submission, page view, or a custom event).

dimension

event_date

event_date

The date and time when a specific event (e.g., email open, form submission) occurred.

dimension

extraData.body

extraData.body

Additional text or body content associated with an object, often used for social media posts.

dimension

extraData.categoryId

extraData.categoryId

The identifier for a category associated with extra data, such as a social media post category.

dimension

extraData.embeddable

extraData.embeddable

Indicates whether the extra content is embeddable on other platforms or websites.

dimension

extraData.files.0.description

extraData.files.0.description

The description of the first file attached to the extra data.

dimension

extraData.files.0.fileStatus

extraData.files.0.fileStatus

The status of the first file attached to the extra data (e.g., processing, complete).

dimension

extraData.files.0.height

extraData.files.0.height

The height of the first file (e.g., image or video) attached to the extra data, in pixels.

metric

extraData.files.0.id

extraData.files.0.id

The unique identifier of the first file attached to the extra data.

metric

extraData.files.0.mediaId

extraData.files.0.mediaId

The media identifier of the first file attached to the extra data.

dimension

extraData.files.0.mediaType

extraData.files.0.mediaType

The media type of the first file attached to the extra data (e.g., image, video).

dimension

extraData.files.0.title

extraData.files.0.title

The title of the first file attached to the extra data.

dimension

extraData.files.0.url

extraData.files.0.url

The URL of the first file attached to the extra data.

dimension

extraData.files.0.width

extraData.files.0.width

The width of the first file (e.g., image or video) attached to the extra data, in pixels.

metric

extraData.languageId

extraData.languageId

The identifier for the language of the extra content.

dimension

extraData.license

extraData.license

The license information associated with the extra data or content.

dimension

extraData.madeForKids

extraData.madeForKids

Indicates whether the extra content is designated as ‘made for kids’.

dimension

extraData.notifySubscribers

extraData.notifySubscribers

Indicates whether subscribers should be notified about the extra content.

dimension

extraData.privacyStatus

extraData.privacyStatus

The privacy status of the extra content (e.g., public, private).

dimension

feedbackSurveyId

feedbackSurveyId

The unique identifier for a feedback survey.

dimension

finishedAt

finishedAt

The timestamp when an event, task, or process was completed.

dimension

first_conversion_date

first_conversion_date

The date and time of the contact’s first recorded conversion event.

dimension

first_conversion_event_name

first_conversion_event_name

The name of the contact’s first recorded conversion event.

dimension

first_deal_created_date

first_deal_created_date

The date when the first deal was created for a contact or company.

metric

first_name

first_name

The first name of the contact.

dimension

firstname

firstname

The first name of a person associated with a record.

dimension

folderId

folderId

The unique identifier for a folder where assets or files are organized.

metric

folderIdV2

folderIdV2

The unique identifier for a folder used to organize content, such as marketing emails, in the current version of the API.

metric

foreignId

foreignId

metric

form.campaignGuid

form.campaignGuid

The unique identifier (GUID) of the campaign associated with a form submission.

dimension

form.createdAt

form.createdAt

The timestamp when the form was created.

dimension

form.formType

form.formType

The type of the form, such as ‘hubspot’ for standard forms, ‘captured’ for non-HubSpot forms, or ‘flow’ for pop-up forms.

dimension

form.guid

form.guid

The unique identifier (GUID) for the form.

dimension

form.name

form.name

The name of the form.

dimension

form.portalId

form.portalId

The unique identifier for the HubSpot portal where the form resides.

metric

from.customReplyTo

from.customReplyTo

The custom email address specified to receive replies for an email.

dimension

from.fromName

from.fromName

The sender’s display name for an email.

dimension

from.replyTo

from.replyTo

The email address designated for replies to the sender.

dimension

fromName

fromName

The display name of the sender for marketing emails.

dimension

full_name

full_name

The complete name of a contact, often a combined field of first and last name properties.

dimension

gclid

gclid

The Google Click Identifier (GCLID) for tracking ad campaign performance.

dimension

gender

gender

The gender of the contact.

dimension

geo

geo

Geographical location data, potentially derived from an IP address or explicitly provided.

dimension

groupGuid

groupGuid

A unique identifier for a group, such as a social media group.

dimension

groupName

groupName

The internal name of the property group to which a property belongs.

dimension

hidden

hidden

Indicates whether an object or record is hidden from general view.

dimension

hs_analytics_average_page_views

hs_analytics_average_page_views

The average number of website page views recorded for a contact.

metric

hs_analytics_first_referrer

hs_analytics_first_referrer

This field records the URL of the first website or source that referred a visitor to your site, capturing the initial point of contact for a lead.

dimension

hs_analytics_first_timestamp

hs_analytics_first_timestamp

The earliest recorded timestamp for any website activity or interaction by a contact.

dimension

hs_analytics_first_touch_converting_campaign

hs_analytics_first_touch_converting_campaign

The HubSpot campaign identifier that represents the very first marketing interaction a contact had before converting.

dimension

hs_analytics_first_url

hs_analytics_first_url

This field records the URL of the very first page a contact visited on your website, automatically set by HubSpot. It is a read-only property.

dimension

hs_analytics_first_visit_timestamp

hs_analytics_first_visit_timestamp

The timestamp of the contact’s first recorded visit to the website.

dimension

hs_analytics_last_referrer

hs_analytics_last_referrer

The URL of the last referring website that brought the contact to your site.

dimension

hs_analytics_last_timestamp

hs_analytics_last_timestamp

The most recent recorded timestamp for any website activity or interaction by a contact.

dimension

hs_analytics_last_touch_converting_campaign

hs_analytics_last_touch_converting_campaign

The HubSpot campaign identifier that represents the last marketing interaction a contact had before converting.

dimension

hs_analytics_last_url

hs_analytics_last_url

The URL of the last page visited by the contact on your website.

dimension

hs_analytics_last_visit_timestamp

hs_analytics_last_visit_timestamp

The timestamp of the contact’s most recent visit to the website.

dimension

hs_analytics_num_page_views

hs_analytics_num_page_views

The total number of website page views recorded for a contact.

dimension

hs_analytics_num_visits

hs_analytics_num_visits

The total number of visits recorded for a contact on the website.

dimension

hs_analytics_revenue

hs_analytics_revenue

The total revenue attributed through HubSpot analytics.

metric

hs_analytics_source

hs_analytics_source

The original source through which a contact or company was acquired (e.g., Organic Search, Social Media, Referral). This is a HubSpot internal analytics property.

dimension

hs_analytics_source_data_{NUM}

hs_analytics_source_data_{NUM}

Detailed data about the source through which a contact or company was acquired, with ‘{NUM}’ representing a specific data point or index. This is a HubSpot internal analytics property.

dimension

hs_arr

hs_arr

The Annual Recurring Revenue (ARR) associated with a deal or company.

metric

hs_calculated_phone_number

hs_calculated_phone_number

A phone number calculated or derived by HubSpot for a contact.

metric

hs_campaign

hs_campaign

The identifier of a HubSpot marketing campaign to which an email, landing page, or other asset belongs.

dimension

hs_closed_amount

hs_closed_amount

The monetary amount of a closed deal.

metric

hs_closed_amount_in_home_currency

hs_closed_amount_in_home_currency

The monetary value of a closed deal, expressed in the HubSpot account’s primary currency.

metric

hs_created_by_user_id

hs_created_by_user_id

The unique identifier of the HubSpot user who created the record.

dimension

hs_createdate

hs_createdate

The date and time when the HubSpot object was created.

dimension

hs_date_entered_appointmentscheduled

hs_date_entered_appointmentscheduled

The date and time when a deal entered the ‘Appointment Scheduled’ stage in the sales pipeline.

dimension

hs_date_entered_closedlost

hs_date_entered_closedlost

The date and time when a deal entered the ‘Closed Lost’ stage in the sales pipeline.

dimension

hs_date_entered_closedwon

hs_date_entered_closedwon

The date and time when a deal entered the ‘Closed Won’ stage in the sales pipeline.

dimension

hs_date_entered_contractsent

hs_date_entered_contractsent

The date and time when a deal entered the ‘Contract Sent’ stage in the sales pipeline.

dimension

hs_date_entered_decisionmakerboughtin

hs_date_entered_decisionmakerboughtin

The date and time when a deal entered the ‘Decision Maker Bought-in’ stage in the sales pipeline.

dimension

hs_date_entered_presentationscheduled

hs_date_entered_presentationscheduled

The date and time when a deal entered the ‘Presentation Scheduled’ stage in the sales pipeline.

dimension

hs_date_entered_qualifiedtobuy

hs_date_entered_qualifiedtobuy

The date and time when a deal entered the ‘Qualified to Buy’ stage in the sales pipeline.

dimension

hs_date_entered_{NUM}

hs_date_entered_{NUM}

A dynamic deal property indicating the date and time a deal entered a specific stage, where {NUM} represents a unique stage ID.

dimension

hs_date_exited_appointmentscheduled

hs_date_exited_appointmentscheduled

The date and time when a deal exited the ‘Appointment Scheduled’ stage in the sales pipeline.

dimension

hs_date_exited_closedlost

hs_date_exited_closedlost

The date and time when a deal exited the ‘Closed Lost’ stage in the sales pipeline.

dimension

hs_date_exited_closedwon

hs_date_exited_closedwon

The date and time when a deal exited the ‘Closed Won’ stage in the sales pipeline.

dimension

hs_date_exited_contractsent

hs_date_exited_contractsent

The date and time when a deal exited the ‘Contract Sent’ stage in the sales pipeline.

dimension

hs_date_exited_decisionmakerboughtin

hs_date_exited_decisionmakerboughtin

The date and time when a deal exited the ‘Decision Maker Bought-in’ stage in the sales pipeline.

dimension

hs_date_exited_presentationscheduled

hs_date_exited_presentationscheduled

The date and time when a deal exited the ‘Presentation Scheduled’ stage in the sales pipeline.

dimension

hs_date_exited_qualifiedtobuy

hs_date_exited_qualifiedtobuy

The date and time when a deal exited the ‘Qualified to Buy’ stage in the sales pipeline.

dimension

hs_deal_amount_calculation_preference

hs_deal_amount_calculation_preference

A setting that defines how the amount of a deal is calculated in HubSpot.

dimension

hs_deal_stage_probability

hs_deal_stage_probability

The probability percentage associated with the current stage of a deal.

metric

hs_email_click

hs_email_click

A boolean indicating whether a contact has clicked on a link within an email.

dimension

hs_email_delivered

hs_email_delivered

A boolean indicating whether a marketing email was successfully delivered to the contact.

dimension

hs_email_first_click_date

hs_email_first_click_date

The date and time when a contact first clicked on a link in a marketing email.

dimension

hs_email_first_open_date

hs_email_first_open_date

The date and time when a contact first opened a marketing email.

dimension

hs_email_first_send_date

hs_email_first_send_date

The date and time when the first marketing email was sent to a contact.

dimension

hs_email_last_click_date

hs_email_last_click_date

The date and time when a contact last clicked on a link in a marketing email.

dimension

hs_email_last_email_name

hs_email_last_email_name

The name of the last marketing email sent to the contact.

dimension

hs_email_last_open_date

hs_email_last_open_date

The date and time when a contact last opened a marketing email.

dimension

hs_email_last_send_date

hs_email_last_send_date

The date and time when the last marketing email was sent to a contact.

dimension

hs_email_open

hs_email_open

A boolean indicating whether a contact has opened a marketing email.

dimension

hs_email_quarantined

hs_email_quarantined

A boolean indicating whether a contact’s email address has been quarantined due to deliverability issues.

dimension

hs_email_sends_since_last_engagement

hs_email_sends_since_last_engagement

The number of marketing emails sent to a contact since their last engagement (e.g., open or click).

metric

hs_google_click_id

hs_google_click_id

The Google Click Identifier (GCLID) associated with a contact or company from Google Ads clicks.

dimension

hs_is_closed

hs_is_closed

A boolean indicating whether a deal has been closed, either as ‘won’ or ‘lost’.

dimension

hs_is_closed_lost

hs_is_closed_lost

A boolean indicating if a deal has been closed and lost.

dimension

hs_is_closed_won

hs_is_closed_won

A boolean indicating if a deal has been closed and won.

dimension

hs_journey_stage

hs_journey_stage

The current stage of a contact in their customer journey.

dimension

hs_lastmodifieddate

hs_lastmodifieddate

The date and time when the HubSpot object was last modified.

dimension

hs_latest_meeting_activity

hs_latest_meeting_activity

The date or details of the most recent meeting engagement associated with a record.

dimension

hs_latest_source

hs_latest_source

This field indicates the most recent source or channel through which a contact or company interacted with your content or website.

dimension

hs_latest_source_data_{NUM}

hs_latest_source_data_{NUM}

This field provides additional granular details or a drill-down level about the latest source of interaction, offering more context beyond the primary hs_latest_source field.

dimension

hs_lead_status

hs_lead_status

The current lead status of a contact.

dimension

hs_lifecyclestage_customer_date

hs_lifecyclestage_customer_date

The date and time when a contact or company transitioned into the ‘Customer’ lifecycle stage.

dimension

hs_likelihood_to_close

hs_likelihood_to_close

A score or percentage representing the predicted likelihood of a deal being closed successfully.

dimension

hs_line_item_context_id

hs_line_item_context_id

The unique identifier for a line item associated with a deal, providing context within the deal record.

dimension

hs_manual_campaign_ids

hs_manual_campaign_ids

A list of manually assigned HubSpot campaign IDs associated with an object.

dimension

hs_manual_forecast_category

hs_manual_forecast_category

A category assigned for sales forecasting, often set manually (e.g., ‘Commit’, ‘Best Case’, ‘Pipeline’).

dimension

hs_marketable_status

hs_marketable_status

The marketing status of a contact, indicating whether they are eligible to receive marketing emails.

dimension

hs_merged_object_ids

hs_merged_object_ids

A list of unique identifiers for records that have been merged into the current record.

dimension

hs_mrr

hs_mrr

The Monthly Recurring Revenue (MRR) associated with a deal or company.

metric

hs_next_step

hs_next_step

A property outlining the next action or step recommended in a sales or marketing process.

dimension

hs_next_step_updated_at

hs_next_step_updated_at

The timestamp when the ‘next step’ property of a CRM object (e.g., deal, contact) was last updated by HubSpot.

dimension

hs_object_id

hs_object_id

The unique identifier for a HubSpot CRM object (e.g., contact, company, deal, engagement).

metric

hs_object_source

hs_object_source

The source from which the HubSpot CRM object (e.g., contact, company, deal) was created or last updated.

dimension

hs_object_source_detail_{NUM}

hs_object_source_detail_{NUM}

Additional details about how a contact or company record was created in HubSpot, where {NUM} indicates the detail level.

dimension

hs_open_deal_create_date

hs_open_deal_create_date

The creation date of the earliest open deal associated with a contact or company.

dimension

hs_persona

hs_persona

The buyer persona assigned to a contact in HubSpot.

dimension

hs_pipeline

hs_pipeline

The sales pipeline to which a deal belongs.

dimension

hs_predicted_amount

hs_predicted_amount

The predicted monetary value of a deal.

dimension

hs_predicted_amount_in_home_currency

hs_predicted_amount_in_home_currency

The predicted monetary value of a deal, expressed in the HubSpot account’s primary currency.

dimension

hs_priority

hs_priority

The priority level assigned to a record, task, or deal.

dimension

hs_projected_amount

hs_projected_amount

The projected monetary value of a deal.

dimension

hs_projected_amount_in_home_currency

hs_projected_amount_in_home_currency

The projected monetary value of a deal, expressed in the HubSpot account’s primary currency.

dimension

hs_sales_email_last_replied

hs_sales_email_last_replied

The date and time of the most recent reply to a sales email associated with a contact or deal.

dimension

hs_time_between_contact_creation_and_deal_close

hs_time_between_contact_creation_and_deal_close

The duration between the creation date of a contact and the close date of their first associated deal.

metric

hs_time_between_contact_creation_and_deal_creation

hs_time_between_contact_creation_and_deal_creation

The duration (in milliseconds) between the creation of a contact record and the creation of their first associated deal.

metric

hs_time_in_closedlost

hs_time_in_closedlost

The duration (in milliseconds) a deal spent in the ‘Closed Lost’ stage.

dimension

hs_time_in_closedwon

hs_time_in_closedwon

The duration (in milliseconds) a deal spent in the ‘Closed Won’ stage.

metric

hs_time_in_contractsent

hs_time_in_contractsent

The duration (in milliseconds) a deal spent in the ‘Contract Sent’ stage.

dimension

hs_updated_by_user_id

hs_updated_by_user_id

The unique identifier of the user who last updated the record.

dimension

hs_v2_date_entered_current_stage

hs_v2_date_entered_current_stage

The date a contact or company entered their current lifecycle stage.

dimension

hs_v2_date_entered_customer

hs_v2_date_entered_customer

The date a contact or company entered the ‘Customer’ lifecycle stage.

dimension

hs_v2_date_entered_evangelist

hs_v2_date_entered_evangelist

The date a contact or company entered the ‘Evangelist’ lifecycle stage.

dimension

hs_v2_date_entered_lead

hs_v2_date_entered_lead

The date a contact or company entered the ‘Lead’ lifecycle stage.

dimension

hs_v2_date_entered_marketingqualifiedlead

hs_v2_date_entered_marketingqualifiedlead

The date a contact or company entered the ‘Marketing Qualified Lead’ lifecycle stage.

dimension

hs_v2_date_entered_opportunity

hs_v2_date_entered_opportunity

The date a contact or company entered the ‘Opportunity’ lifecycle stage.

dimension

hs_v2_date_entered_other

hs_v2_date_entered_other

The date a contact or company entered an ‘Other’ lifecycle stage.

dimension

hs_v2_date_entered_salesqualifiedlead

hs_v2_date_entered_salesqualifiedlead

The date a contact or company entered the ‘Sales Qualified Lead’ lifecycle stage.

dimension

hs_v2_date_entered_subscriber

hs_v2_date_entered_subscriber

The date a contact or company entered the ‘Subscriber’ lifecycle stage.

dimension

hs_v2_date_entered_{NUM}

hs_v2_date_entered_{NUM}

The date an object entered a specific stage or state, corresponding to an older HubSpot v2 property, indexed by a number.

dimension

hs_v2_date_exited_marketingqualifiedlead

hs_v2_date_exited_marketingqualifiedlead

The date a contact or company exited the ‘Marketing Qualified Lead’ lifecycle stage.

dimension

htmlTitle

htmlTitle

The HTML title of the content.

dimension

hubspot_owner

hubspot_owner

The name of the HubSpot user assigned as the owner of a record.

dimension

hubspot_owner_id

hubspot_owner_id

The unique identifier of the HubSpot user assigned as the owner of a record.

dimension

hubspot_team_id

hubspot_team_id

The unique identifier of the HubSpot team associated with a record.

dimension

hubspotscore

hubspotscore

The lead score assigned to a contact within HubSpot, indicating their engagement and likelihood to become a customer based on predefined criteria.

metric

id

id

The unique identifier for the record.

dimension

industry

industry

The industry sector in which a company operates.

dimension

interactionsCount

interactionsCount

metric

ip_city

ip_city

The city derived from the IP address associated with a contact’s interaction.

dimension

ip_country

ip_country

The country derived from the IP address associated with a contact’s interaction.

dimension

ip_state_code

ip_state_code

The state or region code derived from the IP address associated with a contact’s interaction.

dimension

isAb

isAb

A boolean indicating whether a marketing email or content is part of an A/B test.

dimension

isFailed

isFailed

Indicates whether an operation or process has failed.

dimension

isGraymailSuppressionEnabled

isGraymailSuppressionEnabled

A boolean indicating if graymail suppression is enabled for email campaigns to avoid sending to less engaged recipients.

dimension

isPending

isPending

Indicates whether an operation or process is currently pending.

dimension

isPublished

isPublished

Indicates whether the content (e.g., an email) has been published.

dimension

isRecipientFatigueSuppressionEnabled

isRecipientFatigueSuppressionEnabled

A boolean indicating if recipient fatigue suppression is enabled to prevent over-mailing contacts.

dimension

isRetry

isRetry

Indicates whether an operation is a retry attempt after a previous failure.

dimension

isTransactional

isTransactional

Indicates if an email is a transactional email (e.g., order confirmation) rather than a marketing email.

dimension

jobtitle

jobtitle

The job title of a contact.

dimension

label

label

The user-friendly name or display label for a property or item.

dimension

language

language

The language preference of a contact or the language of a content asset.

dimension

lastUpdated

lastUpdated

The timestamp when an object or record was last updated.

dimension

lastmodifieddate

lastmodifieddate

The date and time when the record was last modified.

dimension

lastname

lastname

The last name of a person associated with a record.

dimension

leadid

leadid

A unique identifier for a lead.

dimension

leadstatus

leadstatus

The current status of a lead in the sales or marketing process.

dimension

lifecyclestage

lifecyclestage

The current lifecycle stage of a contact or company (e.g., Subscriber, Lead, Customer).

dimension

likes

likes

The number of ‘likes’ or positive reactions received on a social media post.

metric

list.archived

list.archived

A boolean indicating if the list is archived.

dimension

list.authorId

list.authorId

The unique identifier of the user who created the list.

metric

list.createdAt

list.createdAt

The date and time when the list was created.

dimension

list.createdById

list.createdById

The unique identifier of the user who created the contact list.

metric

list.deleted

list.deleted

A boolean indicating if the list has been deleted.

dimension

list.dynamic

list.dynamic

A boolean indicating if the list is a dynamic (active) list that updates automatically.

dimension

list.filtersUpdatedAt

list.filtersUpdatedAt

The date and time when the filters defining the contact list were last updated.

dimension

list.internal

list.internal

A boolean indicating if the list is an internal HubSpot list.

dimension

list.internalListId

list.internalListId

The internal unique identifier for the list.

metric

list.limitExempt

list.limitExempt

Indicates if a specific list is exempt from certain API rate limits or restrictions.

dimension

list.listId

list.listId

The unique identifier for the list.

metric

list.listPermissions

list.listPermissions

The permissions configured for accessing or modifying the contact list.

dimension

list.listType

list.listType

The type of list, such as ‘STATIC’ or ‘ACTIVE’.

dimension

list.listVersion

list.listVersion

The version identifier for the contact list.

metric

list.membershipSettings

list.membershipSettings

Settings related to how contacts are added or removed from the list.

dimension

list.name

list.name

The name of the list.

dimension

list.objectTypeId

list.objectTypeId

The object type associated with the list (e.g., ‘0-1’ for contacts).

dimension

list.portalId

list.portalId

The HubSpot portal ID where the list resides.

metric

list.processingStatus

list.processingStatus

The current processing status of the contact list (e.g., ‘ACTIVE’, ‘PROCESSING’).

dimension

list.processingType

list.processingType

The type of processing applied to the list, such as ‘STATIC’ or ‘ACTIVE’ (dynamic).

dimension

list.readOnly

list.readOnly

A boolean indicating if the list is read-only.

dimension

list.size

list.size

The total number of contacts currently in the list.

metric

list.teamIds

list.teamIds

A list of team IDs that have access to or are associated with a particular list.

dimension

list.updatedAt

list.updatedAt

The date and time when the list was last updated.

dimension

liveDomain

liveDomain

The live domain where the content is published.

dimension

lost_reason

lost_reason

The reason why a deal was marked as lost.

dimension

mailingListsExcluded

mailingListsExcluded

A list of mailing lists that were specifically excluded from a marketing email campaign.

dimension

mailingListsIncluded

mailingListsIncluded

A list of mailing lists that were included in a marketing email campaign.

dimension

marketing_emails_clicked_on_opened

marketing_emails_clicked_on_opened

The total number of marketing emails that a contact has clicked on or opened.

metric

maxRssEntries

maxRssEntries

The maximum number of RSS entries to display in an email.

metric

meeting.endTime

meeting.endTime

The scheduled end date and time of a meeting engagement.

dimension

meeting.meetingOutcome

meeting.meetingOutcome

The outcome or result of a meeting engagement (e.g., ‘Completed’, ‘No Show’).

dimension

meeting.startTime

meeting.startTime

The scheduled start date and time of a meeting engagement.

dimension

meeting.title

meeting.title

The title or subject of a meeting engagement.

dimension

messageText

messageText

The content of a message, typically in an engagement record.

dimension

messageUrl

messageUrl

The URL associated with a message, typically in an engagement record.

dimension

mobilephone

mobilephone

The mobile phone number of a contact.

dimension

name

name

The name of the record or content (e.g., email name, form name).

dimension

nationality

nationality

The nationality of a contact.

dimension

newsletter_subscription

newsletter_subscription

Indicates the contact’s subscription status for newsletters, often managed through a boolean property or a multi-checkbox property for various subscription types.

dimension

note.body

note.body

The main content or text of a note engagement.

dimension

notes_last_contacted

notes_last_contacted

The date and time of the last contact interaction, often derived from notes or other engagements.

dimension

notes_last_updated

notes_last_updated

The date and time when notes associated with a record were last updated.

dimension

notes_next_activity_date

notes_next_activity_date

The date of the next scheduled activity related to a record, often derived from notes or tasks.

dimension

num_associated_deals

num_associated_deals

The number of deals currently associated with a contact or company. For deals, a property named ‘Number of associated contacts’ exists.

dimension

num_notes

num_notes

The total number of notes associated with a record.

dimension

number_of_deals_in_{NUM}

number_of_deals_in_{NUM}

The number of deals in a specific stage or category. The {NUM} indicates a possible index for different deal stages.

metric

opt_in_privacy_marketing_time_stamp

opt_in_privacy_marketing_time_stamp

The timestamp when a contact explicitly opted in to receive privacy-related marketing communications.

dimension

opt_out_newsletter_time_stamp

opt_out_newsletter_time_stamp

The timestamp when a contact unsubscribed or opted out from newsletter communications.

dimension

opt_out_privacy_marketing_time_stamp

opt_out_privacy_marketing_time_stamp

The timestamp when a contact explicitly opted out from privacy-related marketing communications.

dimension

origin

origin

The source or origin from which a record or interaction was created.

dimension

ownerId

ownerId

The unique identifier of the HubSpot user assigned as the owner of a record. This is a v2 property name, equivalent to id or userId in v3.

dimension

ownerIds

associated_owner_ids

A list of unique identifiers for all associated owners of the record.

dimension

owneremail

owneremail

The email address of the HubSpot user assigned as the owner of the record (contact, company, or deal).

dimension

ownername

ownername

The name of the HubSpot user assigned as the owner of the record (contact, company, or deal).

dimension

page.id

page.id

The unique identifier for a specific page in HubSpot’s CMS.

metric

page.name

page.name

The name or title of a specific page in HubSpot’s CMS.

dimension

pageExpiryDate

pageExpiryDate

The date and time when a HubSpot content page is scheduled to expire.

metric

pageExpiryEnabled

pageExpiryEnabled

Indicates whether an expiry date is enabled for a specific content page in HubSpot.

dimension

pageExpiryRedirectUrl

pageExpiryRedirectUrl

The URL to which visitors are redirected after a HubSpot content page expires.

dimension

pageRedirected

pageRedirected

Indicates if a page or web version is configured to redirect to another URL.

dimension

parentId

parentId

dimension

phone

phone

The primary phone number of a contact or company.

dimension

pipeline

pipeline

The sales pipeline to which a deal belongs.

dimension

portalId

portalId

The unique identifier for the HubSpot portal (account).

metric

postal_address

postal_address

The postal address of a contact or company.

dimension

previewKey

previewKey

A key used to access a preview of content, such as an email or page.

dimension

primaryEmailCampaignId

primaryEmailCampaignId

The unique identifier of the primary email campaign associated with an object or event.

metric

primary_industry

primary_industry

The main industry category of a company.

dimension

processingStatus

processingStatus

The current processing status of the content or task.

dimension

profileUrl

profileUrl

The URL of a social media profile or contact profile.

dimension

publishDate

publishDate

The date and time when the content (e.g., email, page) was published.

dimension

publish_date

publish_date

The date when content (e.g., blog post, page, email) was published.

dimension

publishedAt

publishedAt

The timestamp when the content was published.

dimension

publishedByEmail

publishedByEmail

The email address of the user who published a piece of content.

dimension

publishedById

publishedById

The user ID of the person who published a piece of content.

metric

publishedByName

publishedByName

The name of the user who published a piece of content.

dimension

quoteIds

associated_quote_ids

A list of unique identifiers for quotes associated with a deal or other record.

dimension

recent_deal_amount

recent_deal_amount

The amount of the most recently closed deal associated with a contact or company.

metric

recent_deal_close_date

recent_deal_close_date

The date when the most recent deal associated with a contact or company was closed.

dimension

recipient

recipient

The email address of the recipient for an email event or communication.

dimension

replies

replies

The total number of replies or comments received on a social media post.

metric

retweets

retweets

The number of times a social media post was re-shared or retweeted.

metric

revision.id

revision.id

The unique identifier for a specific revision of an object (e.g., an email, page, or blog post).

metric

revision.object.activeDomain

revision.object.activeDomain

The active domain associated with the revised object, commonly used for emails or landing pages.

dimension

revision.object.archived

revision.object.archived

A boolean indicating whether the revised object has been archived.

dimension

revision.object.businessUnitId

revision.object.businessUnitId

The unique identifier of the business unit (formerly brands) associated with the revised object, such as a marketing email.

metric

revision.object.clonedFrom

revision.object.clonedFrom

The ID of the original object from which this revised object was cloned.

metric

revision.object.content

revision.object.content

The main content of the revised object, such as the HTML or text body of a marketing email.

dimension

revision.object.createdAt

revision.object.createdAt

The timestamp when the revised object was originally created.

dimension

revision.object.createdById

revision.object.createdById

The unique identifier of the user who originally created the revised object.

metric

revision.object.emailTemplateMode

revision.object.emailTemplateMode

The mode or type of email template used for the revised email (e.g., DND for drag and drop, CODED for custom coded).

dimension

revision.object.folderIdV2

revision.object.folderIdV2

The current unique identifier for a folder used to organize content, such as marketing emails.

metric

revision.object.from.customReplyTo

revision.object.from.customReplyTo

The custom email address specified to receive replies for the revised email.

dimension

revision.object.from.fromName

revision.object.from.fromName

The sender’s name displayed for the revised email.

dimension

revision.object.from.replyTo

revision.object.from.replyTo

The reply-to email address set for the revised email.

dimension

revision.object.id

revision.object.id

The unique identifier of the object in its revised state.

metric

revision.object.isAb

revision.object.isAb

A boolean indicating if the revised email is part of an A/B test.

dimension

revision.object.isPublished

revision.object.isPublished

A boolean indicating whether the revised object is currently published.

dimension

revision.object.isTransactional

revision.object.isTransactional

A boolean indicating if the revised email is a transactional email, used for essential business communications, rather than marketing emails.

dimension

revision.object.language

revision.object.language

The language of the revised object (e.g., ‘en’ for English).

dimension

revision.object.name

revision.object.name

The internal name of the revised object, such as the name of a marketing email.

dimension

revision.object.previewKey

revision.object.previewKey

A unique key used to generate or access a preview of the revised object.

dimension

revision.object.publishDate

revision.object.publishDate

The scheduled or actual date when the revised object was published.

dimension

revision.object.publishedAt

revision.object.publishedAt

The timestamp when the revised object was published.

dimension

revision.object.publishedByEmail

revision.object.publishedByEmail

The email address of the user who published the revised object.

dimension

revision.object.publishedById

revision.object.publishedById

The unique identifier of the user who published the revised object.

metric

revision.object.publishedByName

revision.object.publishedByName

The full name of the user who published the revised object.

dimension

revision.object.sendOnPublish

revision.object.sendOnPublish

A boolean indicating if the revised email was configured to be sent immediately upon publication.

dimension

revision.object.state

revision.object.state

The current state of the revised object (e.g., DRAFT, PUBLISHED).

dimension

revision.object.subcategory

revision.object.subcategory

The subcategory of the revised object, used for organization.

dimension

revision.object.subject

revision.object.subject

The subject line of the revised email.

dimension

revision.object.subscriptionDetails.officeLocationId

revision.object.subscriptionDetails.officeLocationId

metric

revision.object.subscriptionDetails.subscriptionId

revision.object.subscriptionDetails.subscriptionId

The unique identifier for a specific email subscription or content subscription.

metric

revision.object.subscriptionDetails.subscriptionName

revision.object.subscriptionDetails.subscriptionName

dimension

revision.object.to

revision.object.to

The recipient of an email or message, as recorded in an object’s revision history.

dimension

revision.object.type

revision.object.type

The type of the revised object (e.g., MARKETING_EMAIL, LANDING_PAGE).

dimension

revision.object.updatedAt

revision.object.updatedAt

The timestamp when the revised object was last updated.

dimension

revision.object.updatedById

revision.object.updatedById

The unique identifier of the user who last updated the revised object.

metric

revision.object.webversion.domain

revision.object.webversion.domain

The domain used for the web version of the revised email or page.

dimension

revision.object.webversion.enabled

revision.object.webversion.enabled

A boolean indicating if the web version of the revised object is enabled.

dimension

revision.object.webversion.isPageRedirected

revision.object.webversion.isPageRedirected

A boolean indicating if the web version of the revised object redirects to another page.

dimension

revision.object.webversion.slug

revision.object.webversion.slug

The URL slug for the web version of the revised object.

dimension

revision.object.webversion.url

revision.object.webversion.url

The full URL to the web version of the revised object.

dimension

revision.updated

revision.updated

The timestamp of the most recent update to the revision data.

dimension

revision.user.email

revision.user.email

The email address of the user who performed the revision.

dimension

revision.user.fullName

revision.user.fullName

The full name of the user who performed the revision.

dimension

revision.user.id

revision.user.id

The unique identifier of the user who performed the revision.

metric

rssEmailAuthorLineTemplate

rssEmailAuthorLineTemplate

A template used to define the format of the author’s line in an RSS-to-email feed.

dimension

rssEmailBlogImageMaxWidth

rssEmailBlogImageMaxWidth

The maximum width allowed for blog images within an RSS-to-email campaign.

metric

rssEmailByText

rssEmailByText

The text used to denote the author in an RSS-driven email.

dimension

rssEmailClickThroughText

rssEmailClickThroughText

The click-through text used in an RSS-driven email.

dimension

rssEmailCommentText

rssEmailCommentText

The comment text used in an RSS-driven email.

dimension

rssEmailEntryTemplate

rssEmailEntryTemplate

A template used to define the structure and content of an individual entry within an RSS-to-email feed.

dimension

rssEmailEntryTemplateEnabled

rssEmailEntryTemplateEnabled

Indicates if an RSS email entry template is enabled.

dimension

rssEmailImageMaxWidth

rssEmailImageMaxWidth

The maximum width for images in an RSS-driven email.

metric

rssEmailUrl

rssEmailUrl

The URL of the RSS feed used for an RSS-driven email.

dimension

rssToEmailTiming

rssToEmailTiming

The scheduling or frequency settings for sending out RSS-to-email updates.

dimension

rssUrl

rssUrl

The URL of the RSS feed used for pulling content into RSS-to-email campaigns.

dimension

sales_emails_opened

sales_emails_opened

The total number of sales emails sent to a contact that have been opened.

metric

sales_emails_replied_to

sales_emails_replied_to

The total number of sales emails sent to a contact that have received a reply.

metric

securityState

securityState

The security status or state of a piece of content or an object.

dimension

sendOnPublish

sendOnPublish

A boolean indicating if the content (e.g., email, social post) should be sent or published immediately upon creation.

dimension

shared

shared

The number of times content has been shared on social media.

dimension

slug

slug

The URL slug for the content.

dimension

source

source

The general source from which a record or activity originated.

dimension

start_date

start_date

The date and time when an event, campaign, or activity began.

dimension

state

state

The current state or status of the content (e.g., DRAFT, PUBLISHED).

dimension

stats.counters.bounce

stats.counters.bounce

The count of emails that bounced during a campaign send.

metric

stats.counters.click

stats.counters.click

The total number of clicks on links within the email.

metric

stats.counters.contactslost

stats.counters.contactslost

The number of contacts lost (e.g., unsubscribed or hard bounced).

metric

stats.counters.delivered

stats.counters.delivered

The total number of emails successfully delivered to recipients.

metric

stats.counters.dropped

stats.counters.dropped

The number of emails that were not sent by HubSpot due to various reasons (e.g., invalid email, unengaged).

metric

stats.counters.hardbounced

stats.counters.hardbounced

The number of emails that resulted in a permanent delivery failure.

metric

stats.counters.notsent

stats.counters.notsent

The number of emails that were not sent for various reasons.

metric

stats.counters.open

stats.counters.open

The total number of times the email was opened by recipients.

metric

stats.counters.pending

stats.counters.pending

The number of emails that are currently awaiting delivery.

metric

stats.counters.reply

stats.counters.reply

The total number of replies received for the email.

metric

stats.counters.selected

stats.counters.selected

The number of contacts selected as recipients for the email.

metric

stats.counters.sent

stats.counters.sent

The total number of emails sent.

metric

stats.counters.softbounced

stats.counters.softbounced

The number of emails that resulted in a temporary delivery failure.

metric

stats.counters.spamreport

stats.counters.spamreport

The number of times the email was marked as spam by recipients.

metric

stats.counters.suppressed

stats.counters.suppressed

The number of emails that were suppressed (not sent) due to various reasons (e.g., unsubscribed, bounced).

metric

stats.counters.unsubscribed

stats.counters.unsubscribed

The number of recipients who unsubscribed from the email list.

metric

stats.deviceBreakdown.click_device_type.computer

stats.deviceBreakdown.click_device_type.computer

The number of clicks from computer devices.

metric

stats.deviceBreakdown.click_device_type.mobile

stats.deviceBreakdown.click_device_type.mobile

The number of clicks from mobile devices.

metric

stats.deviceBreakdown.click_device_type.unknown

stats.deviceBreakdown.click_device_type.unknown

The number of clicks from unknown device types.

metric

stats.deviceBreakdown.open_device_type.computer

stats.deviceBreakdown.open_device_type.computer

The number of opens from computer devices.

metric

stats.deviceBreakdown.open_device_type.mobile

stats.deviceBreakdown.open_device_type.mobile

The number of opens from mobile devices.

metric

stats.deviceBreakdown.open_device_type.unknown

stats.deviceBreakdown.open_device_type.unknown

The number of opens from unknown device types.

metric

stats.ratios.bounceratio

stats.ratios.bounceratio

The percentage of sent emails that resulted in a bounce (delivery failure).

metric

stats.ratios.clickratio

stats.ratios.clickratio

The percentage of delivered emails that received at least one click.

metric

stats.ratios.clickthroughratio

stats.ratios.clickthroughratio

The percentage of delivered emails that resulted in a click on a link.

metric

stats.ratios.contactslostratio

stats.ratios.contactslostratio

The ratio of contacts who were lost (e.g., unsubscribed, hard bounced) from an email campaign.

metric

stats.ratios.deliveredratio

stats.ratios.deliveredratio

The percentage of sent emails that were successfully delivered to recipients.

metric

stats.ratios.hardbounceratio

stats.ratios.hardbounceratio

The percentage of sent emails that resulted in a hard bounce (permanent delivery failure).

metric

stats.ratios.notsentratio

stats.ratios.notsentratio

The percentage of emails that were scheduled to be sent but were not actually sent.

metric

stats.ratios.openratio

stats.ratios.openratio

The percentage of delivered emails that were opened by recipients.

metric

stats.ratios.pendingratio

stats.ratios.pendingratio

The percentage of emails for which the delivery status is still pending.

metric

stats.ratios.replyratio

stats.ratios.replyratio

The percentage of delivered emails that received a reply from recipients.

metric

stats.ratios.softbounceratio

stats.ratios.softbounceratio

The percentage of sent emails that resulted in a soft bounce (temporary delivery failure).

metric

stats.ratios.spamreportratio

stats.ratios.spamreportratio

The percentage of delivered emails that were marked as spam by recipients.

metric

stats.ratios.unsubscribedratio

stats.ratios.unsubscribedratio

The percentage of delivered emails that resulted in a recipient unsubscribing.

metric

stats_failedToLoad

stats_failedToLoad

Indicates if statistics or an asset failed to load, commonly seen in email marketing performance data.

dimension

stats_ratios_bounceratio

stats_ratios_bounceratio

The ratio of total bounced emails to the total emails sent.

metric

stats_ratios_clickratio

stats_ratios_clickratio

The ratio of unique clicks on marketing emails to unique email opens.

metric

stats_ratios_clickthroughratio

stats_ratios_clickthroughratio

The click-through rate, representing the ratio of unique clicks to total emails delivered.

metric

stats_ratios_contactslostratio

stats_ratios_contactslostratio

The ratio of contacts lost (e.g., unsubscribed, bounced) from an email list.

metric

stats_ratios_deliveredratio

stats_ratios_deliveredratio

The ratio of successfully delivered marketing emails to the total emails sent.

metric

stats_ratios_hardbounceratio

stats_ratios_hardbounceratio

The ratio of hard bounced emails to the total emails sent, indicating permanent delivery failures.

metric

stats_ratios_notsentratio

stats_ratios_notsentratio

The ratio of emails that were not sent to the intended recipients.

metric

stats_ratios_openratio

stats_ratios_openratio

The ratio of unique marketing email opens to the total emails delivered.

metric

stats_ratios_pendingratio

stats_ratios_pendingratio

The ratio of emails that are currently in a pending state before sending.

metric

stats_ratios_replyratio

stats_ratios_replyratio

The ratio of replies received for marketing emails relative to the number of emails delivered.

metric

stats_ratios_softbounceratio

stats_ratios_softbounceratio

The ratio of soft bounced emails to the total emails sent, indicating temporary delivery failures.

metric

stats_ratios_spamreportratio

stats_ratios_spamreportratio

The ratio of spam reports to the total emails delivered.

metric

stats_ratios_unsubscribedratio

stats_ratios_unsubscribedratio

The ratio of contacts who unsubscribed from marketing emails to the total emails delivered.

metric

status

status

The current status of an object, such as a deal, workflow, or export.

dimension

subcategory

subcategory

A more specific classification under a main category for an object or content.

dimension

subject

subject

The subject line of the email or communication.

dimension

subscriptionBlogId

subscriptionBlogId

The unique identifier of the blog to which a subscription is associated.

metric

subscriptionDetails.officeLocationId

subscriptionDetails.officeLocationId

The unique identifier for the office location associated with a subscription.

metric

subscriptionDetails.subscriptionId

subscriptionDetails.subscriptionId

The unique identifier for a subscription.

metric

subscriptionName

subscriptionName

The name of the email subscription type.

dimension

targetLanguages.0

targetLanguages.0

The primary target language for content or a campaign.

dimension

targeting.GEO_LOCATION.0.localeSpecificLabel

targeting.GEO_LOCATION.0.localeSpecificLabel

A human-readable, locale-specific label for a geographic location target.

dimension

targeting.GEO_LOCATION.0.targetCode

targeting.GEO_LOCATION.0.targetCode

The code used to identify a specific geographic location for targeting purposes (e.g., country code).

dimension

targeting.LANGUAGE.0.localeSpecificLabel

targeting.LANGUAGE.0.localeSpecificLabel

A human-readable, locale-specific label for a language target.

dimension

targeting.LANGUAGE.0.targetCode

targeting.LANGUAGE.0.targetCode

The code used to identify a specific language for targeting purposes (e.g., ‘en’ for English).

dimension

task.subject

task.subject

The subject or title of a task engagement.

dimension

templatePath

templatePath

The file path to the email or content template used.

dimension

testing.abSampleSizeDefault

testing.abSampleSizeDefault

The default sample size percentage used for A/B testing variations.

dimension

testing.abSamplingDefault

testing.abSamplingDefault

The default sampling method for A/B testing.

dimension

testing.abStatus

testing.abStatus

The current status of an A/B test.

dimension

testing.abSuccessMetric

testing.abSuccessMetric

The metric used to determine the winner of an A/B test (e.g., open rate, click-through rate).

dimension

testing.abTestPercentage

testing.abTestPercentage

The percentage of recipients included in the A/B test.

metric

testing.hoursToWait

testing.hoursToWait

The number of hours to wait before automatically choosing an A/B test winner.

metric

testing.testId

testing.testId

The unique identifier for an A/B test.

metric

ticketIds

associated_ticket_ids

A list of unique identifiers for associated ticket records.

dimension

to

to

The primary recipient’s email address or name for an email communication.

dimension

total_amount

total_amount

metric

total_revenue

total_revenue

The total revenue generated from all associated deals for a company or a contact.

metric

transactional

transactional

Indicates if an email is a transactional email, used for non-marketing communications such as order confirmations.

dimension

type

type

The type of an object or property (e.g., string, number, email for properties; EMAIL, CALL for engagements).

dimension

unpublishedAt

unpublishedAt

The timestamp when content, such as an email or page, was unpublished.

metric

unsubscribe_date

unsubscribe_date

The date a contact unsubscribed from all email communications or a specific subscription type.

dimension

updatedAt

updatedAt

The timestamp when the record was last updated.

dimension

updatedBy

updatedBy

The identifier of the user who last updated the record or object.

metric

updatedById

updatedById

The ID of the user who last updated the record.

metric

url

url

The URL associated with the record or content.

dimension

useRssHeadlineAsSubject

useRssHeadlineAsSubject

A boolean indicating whether the RSS feed headline should be used as the email subject line for blog subscription emails.

dimension

username

username

The username associated with a contact or social media profile.

dimension

utm_ad_content

utm_ad_content

The UTM parameter used to differentiate between different ads within a marketing campaign.

dimension

utm_campaign

utm_campaign

The UTM campaign parameter used to track the performance of a marketing campaign.

dimension

utm_content

utm_content

The UTM tracking parameter for ad content, used to differentiate between ads within the same campaign.

dimension

utm_medium

utm_medium

The UTM medium parameter used to track the channel of a marketing campaign (e.g., email, social).

dimension

utm_source

utm_source

The UTM source parameter used to track the origin of a marketing campaign (e.g., google, facebook).

dimension

utm_term

utm_term

The UTM tracking parameter for paid search keywords, identifying the keyword that led to a contact.

dimension

version_date

version_date

This field refers to the date of the HubSpot API version used for data collection, following a YYYY-MM format, indicating the release date of the API specification.

dimension

version_timestamp

version_timestamp

A timestamp indicating the version or last modification time of an object.

dimension

wasDraft

wasDraft

Indicates whether the content or object was originally saved as a draft.

dimension

webversion.domain

webversion.domain

The domain used for the web version of an email or landing page.

dimension

webversion.enabled

webversion.enabled

A boolean indicating whether a public web version of an email is enabled.

dimension

webversion.expiresAt

webversion.expiresAt

The timestamp indicating when the public web version of a marketing email will expire and no longer be accessible.

dimension

webversion.isPageRedirected

webversion.isPageRedirected

A boolean indicating if the web version of an email redirects to a different URL.

dimension

webversion.metaDescription

webversion.metaDescription

The meta description for the web version of the content.

dimension

webversion.redirectToPageId

webversion.redirectToPageId

The HubSpot page ID to which the web version of an email will redirect after its expiration or under certain conditions.

metric

webversion.redirectToUrl

webversion.redirectToUrl

The external URL to which the web version of an email will redirect, often used after its expiration or for specific routing.

dimension

webversion.slug

webversion.slug

The URL slug or identifier for the web version of an email.

dimension

webversion.url

webversion.url

The URL for the web version of the content.

dimension