Hubspot: Most-used fields#
The table below gives information about most-used fields that you can import from Hubspot. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ab |
ab |
Identifies a characteristic related to A/B testing, which allows for testing two variations of content (e.g., emails, landing pages) to determine performance. |
dimension |
abVariation |
abVariation |
Indicates if the email is an A/B test variation. |
dimension |
absoluteUrl |
absoluteUrl |
The absolute URL of the published content. |
dimension |
accountGuid |
accountGuid |
A unique identifier for a HubSpot account. |
dimension |
accountType |
accountType |
dimension |
|
account_creation_date |
account_creation_date |
The date when a HubSpot account was created. |
dimension |
activityType |
activityType |
The specific type of engagement activity (e.g., CALL, EMAIL, MEETING, NOTE, TASK). |
dimension |
address |
address |
The primary street address for a contact or company. |
dimension |
address_country |
address_country |
The country component of an address. |
dimension |
age |
age |
The age of a contact. |
dimension |
allEmailCampaignIds |
allEmailCampaignIds |
A list of identifiers for all email marketing campaigns associated with a specific record or event. This can be used to track the performance of various email initiatives. |
dimension |
amount |
amount |
The monetary value associated with a deal. |
metric |
analyticsPageId |
analyticsPageId |
The unique identifier for the analytics page associated with the content. |
metric |
analyticsPageType |
analyticsPageType |
The type of analytics page associated with the content. |
dimension |
annualrevenue |
annualrevenue |
The actual or estimated annual revenue of the company. |
dimension |
appName |
appName |
dimension |
|
archived |
archived |
A boolean indicating whether an object or record has been archived. |
dimension |
archivedAt |
archivedAt |
The timestamp when the record was archived. |
metric |
associatedcompanyid |
associatedcompanyid |
This field historically represented the ID of the primary company associated with a contact. It is now a read-only property, with associations managed through HubSpot’s CRM Associations API. |
metric |
associations.1-17 |
associations.1-17 |
Represents the association type ‘Contact to Company’, linking a contact record to a company record. |
dimension |
associations.ids.1-17 |
associations.ids.1-17 |
The unique identifiers of records associated via the ‘Contact to Company’ association type. |
dimension |
audience_type |
audience_type |
dimension |
|
author |
author |
The author of the content. |
dimension |
authorName |
authorName |
The display name of the author. |
dimension |
avatarUrl |
avatarUrl |
The URL for the avatar image of a user or profile. |
dimension |
birth_date |
birth_date |
The birth date of a contact. |
dimension |
blogEmailType |
blogEmailType |
The type of blog email, such as instant, daily, or weekly digest. |
dimension |
blogRssSettings |
blogRssSettings |
Settings related to RSS feed for blog subscriptions. |
dimension |
broadcastGuid |
broadcastGuid |
A unique identifier for a broadcast message, typically used in social media publishing. |
metric |
broadcastMediaType |
broadcastMediaType |
The type of media included in a broadcast message, such as image or video. |
dimension |
businessUnitId |
businessUnitId |
The unique identifier of the business unit (brand) associated with a marketing asset or record. |
metric |
business_unit |
business_unit |
The business unit (formerly ‘brand’) associated with a marketing asset or record, indicating which brand it belongs to. Requires the Brands add-on. |
dimension |
calculated_revenue |
calculated_revenue |
A revenue value calculated based on deal amounts or other financial properties associated with a company or contact. |
metric |
campaign |
campaign |
The name or ID of a marketing campaign. |
dimension |
campaign name |
campaign name |
The name of an email marketing campaign. |
dimension |
campaignGuid |
campaignGuid |
A unique identifier for a marketing campaign. |
dimension |
campaignName |
campaignName |
The name of a marketing campaign. |
dimension |
campaignUtm |
campaignUtm |
The UTM campaign parameter value associated with an event or record. |
dimension |
campaign_name |
campaign_name |
The name of the marketing campaign an email or other content belongs to. |
dimension |
canPublish |
canPublish |
Indicates whether the current user or system has permission to publish content to a specific channel. |
dimension |
categoryId |
categoryId |
The unique identifier for the category of the content. |
metric |
channel |
channel |
The marketing channel through which an interaction occurred (e.g., email, social media, organic search). |
dimension |
channelGuid |
channelGuid |
A unique identifier for a social media channel. |
dimension |
channelId |
channelId |
The identifier for a social media channel. |
dimension |
channelKey |
channelKey |
A key identifying a specific social media channel. |
dimension |
channelSlug |
channelSlug |
A URL-friendly identifier for a social media channel. |
dimension |
channelType |
channelType |
The type of social media channel (e.g., Facebook, Twitter). |
dimension |
channel_drill_down_{NUM} |
channel_drill_down_{NUM} |
dimension |
|
city |
city |
The city component of an address. |
dimension |
clicks |
clicks |
The total number of clicks on a link or content, typically in emails or social media posts. |
metric |
clonedFrom |
clonedFrom |
The ID of the original object from which this record was cloned. |
metric |
closed_lost_reason |
closed_lost_reason |
The reason why a deal was marked as ‘closed lost’ in the sales pipeline. |
dimension |
closedate |
closedatetime |
The date and time when a deal was closed. |
dimension |
companies.city |
companies.city |
The city where the associated company is located. |
dimension |
companies.closedate |
companies.closedate |
The date the company became a customer, automatically set when the company is moved to the ‘Customer’ lifecycle stage. |
metric |
companies.country |
companies.country |
The country where the associated company is located. |
dimension |
companies.createdate |
companies.createdate |
The date and time when the company record was created. |
metric |
companies.domain |
companies.domain |
The primary website domain of the company. |
dimension |
companies.hs_pipeline |
companies.hs_pipeline |
The unique identifier for the sales or service pipeline to which the company record is currently associated. |
dimension |
companies.hubspot_owner_id |
companies.hubspot_owner_id |
The unique identifier of the HubSpot user assigned as the owner of a company record. |
dimension |
companies.hubspot_team_id |
companies.hubspot_team_id |
The unique identifier for the HubSpot team assigned to a company record, used for organizational and reporting purposes. |
dimension |
companies.name |
companies.name |
The name of the associated company. |
dimension |
companies.ownername |
companies.ownername |
The name of the HubSpot user assigned as the owner of the company record. |
dimension |
companies.recent_deal_close_date |
companies.recent_deal_close_date |
The close date of the most recent deal associated with the company. |
metric |
company |
company |
This field refers to the Company object in HubSpot, which stores data about businesses and organizations that interact with your business. |
dimension |
company.address |
company.address |
The primary street address of the company. |
dimension |
company.address2 |
company.address2 |
The secondary address line for the company’s street address. |
dimension |
company.city |
company.city |
The city where the company is located. |
dimension |
company.closedate |
company.closedate |
The date the company became a customer, automatically set when the company is moved to the ‘Customer’ lifecycle stage. |
dimension |
company.company_type |
company.company_type |
A classification of the company, such as ‘Prospect’ or ‘Customer’. |
dimension |
company.country |
company.country |
The country where the company is located. |
dimension |
company.country_tier |
company.country_tier |
The geographic tier or category assigned to the company’s country. |
metric |
company.createdate |
company.createdate |
The date and time when the company record was created. |
dimension |
company.description |
company.description |
A short statement about the company’s mission and goals. |
dimension |
company.domain |
company.domain |
The primary website domain of the company. |
dimension |
company.gclid |
company.gclid |
The Google Click Identifier (GCLID) associated with a company’s interaction, used for tracking ad campaign performance. |
dimension |
company.hs_analytics_latest_source |
company.hs_analytics_latest_source |
The original source of the company’s last interaction (e.g., Organic Search, Paid Social). |
dimension |
company.hs_analytics_latest_source_data_{NUM} |
company.hs_analytics_latest_source_data_{NUM} |
The latest source data recorded by HubSpot analytics for a company, indexed by a number. |
dimension |
company.hs_analytics_source |
company.hs_analytics_source |
The original source of the company’s first interaction with your business. |
dimension |
company.hs_analytics_source_data_{NUM} |
company.hs_analytics_source_data_{NUM} |
Historical or aggregated source data recorded by HubSpot analytics for a company, indexed by a number. |
dimension |
company.hs_country_code |
company.hs_country_code |
The two-letter country code (e.g., US) for the company’s location. |
dimension |
company.hs_createdate |
company.hs_createdate |
The date and time when the company record was created in HubSpot. |
dimension |
company.hs_date_entered_lead |
company.hs_date_entered_lead |
The date when the company entered the ‘Lead’ lifecycle stage. |
dimension |
company.hs_industry_group |
company.hs_industry_group |
The categorized industry group that the company belongs to. |
dimension |
company.hs_lead_status |
company.hs_lead_status |
The lead status of the company, indicating its position in the sales funnel. |
dimension |
company.hubspot_owner_id |
company.hubspot_owner_id |
The unique identifier of the HubSpot user assigned as the owner of the company record. |
metric |
company.hubspot_team_id |
company.hubspot_team_id |
The unique identifier of the HubSpot team associated with the company record. |
metric |
company.industry |
company.industry |
The industry sector in which the company operates. |
dimension |
company.lifecyclestage |
company.lifecyclestage |
The current lifecycle stage of the company (e.g., Prospect, Customer). |
dimension |
company.linkedin_company_page |
company.linkedin_company_page |
The URL of the company’s LinkedIn profile page. |
dimension |
company.name |
company.name |
The name of the company. |
dimension |
company.numberofemployees |
company.numberofemployees |
The total number of employees at the company. |
metric |
company.ownername |
company.ownername |
The name of the HubSpot user assigned as the owner of the company record. |
dimension |
company.parent_account_id |
company.parent_account_id |
The unique identifier of the parent company if the current company is part of a larger corporate structure. |
dimension |
company.state |
company.state |
The state or region in the company’s address. |
dimension |
company.type |
company.type |
A classification of the company, such as ‘Prospect’ or ‘Customer’. |
dimension |
company.utm_campaign |
company.utm_campaign |
The UTM campaign parameter associated with the company’s initial website interaction. |
dimension |
company.utm_medium |
company.utm_medium |
The UTM medium parameter associated with the company’s initial website interaction. |
dimension |
company.utm_source |
company.utm_source |
The UTM source parameter associated with the company’s initial website interaction. |
dimension |
company.website |
company.website |
The primary website URL of the company. |
dimension |
company.zip |
company.zip |
The zip or postal code in the company’s address. |
dimension |
company_id |
company_id |
The unique identifier for a company record. |
dimension |
company_name |
company_name |
The name of the company. |
dimension |
company_size |
company_size |
A categorized representation of the company’s size, often based on the number of employees. |
dimension |
contactListIds.enrolled |
contactListIds.enrolled |
A list of unique identifiers for the static or active lists a contact is currently enrolled in. |
dimension |
contact_creation_source |
contact_creation_source |
The specific source (e.g., ‘Form Submission’, ‘Manual Entry’) through which the contact record was created. |
dimension |
contact_id |
contact_id |
The unique identifier for a contact record. |
dimension |
contact_type |
contact_type |
The categorization or type of a contact, often used to segment contacts within the CRM. |
dimension |
content |
content |
The main textual or HTML content of an object, such as a marketing email or a note. |
dimension |
content.body |
content.body |
The main text or body of a piece of content, such as a social media post or page content. |
dimension |
content.charCount |
content.charCount |
The total number of characters in the body of a piece of content. |
metric |
content.cloneFailed |
content.cloneFailed |
Indicates whether an attempt to clone specific content, such as a social media post, was unsuccessful. |
dimension |
content.createdBy |
content.createdBy |
The user or entity that created the content. |
metric |
content.description |
content.description |
A brief summary or description of the content. |
dimension |
content.fileId |
content.fileId |
The unique identifier for a file associated with the content. |
metric |
content.hashtagCount |
content.hashtagCount |
The number of hashtags included in a piece of content, typically for social media posts. |
metric |
content.imageUrl |
content.imageUrl |
The URL of an image associated with the content. |
dimension |
content.link |
content.link |
The URL embedded within the content. |
dimension |
content.linkPreviewSuppressed |
content.linkPreviewSuppressed |
Indicates if the link preview (e.g., thumbnail and description) for content was intentionally suppressed. |
dimension |
content.originalBody |
content.originalBody |
The original main text or body of a piece of content before any modifications. |
dimension |
content.originalLink |
content.originalLink |
The original URL embedded within the content before any modifications or tracking parameters were added. |
dimension |
content.photoUrl |
content.photoUrl |
The URL of a photo associated with the content. |
dimension |
content.thumbUrl |
content.thumbUrl |
The URL of a thumbnail image associated with the content. |
dimension |
content.title |
content.title |
The title of the content, such as a blog post title or social media post title. |
dimension |
content.widgets.hs_email_body.body.html |
content.widgets.hs_email_body.body.html |
The HTML content of the email body, specifically within a HubSpot email widget. |
dimension |
contentTypeCategory |
contentTypeCategory |
The category or type of the content, such as ‘BLOG_POST’, ‘EMAIL’, or ‘LANDING_PAGE’. |
metric |
country |
country |
The country associated with a contact or company record. |
dimension |
coupon |
coupon |
Information related to a coupon code or offer associated with marketing activities. |
dimension |
created |
created |
The timestamp indicating when a record or object was created. |
dimension |
createdAt |
createdAt |
The timestamp when the record was created. |
dimension |
createdBy |
createdBy |
The identifier of the user who created the record or object. |
metric |
createdByAgent |
createdByAgent |
Indicates whether an object, such as an engagement, was created by an agent or a system process. |
dimension |
createdById |
createdById |
The ID of the user who created the record. |
metric |
createdate |
createdatetime |
This field stores the date and time when a record (e.g., deal, contact, company) was initially created in HubSpot. It is automatically set by HubSpot, but can sometimes be set or updated via API. |
dimension |
creationSource.createdAt |
creationSource.createdAt |
The date and time when a record was created, including details about the source of creation. |
dimension |
creation_date |
creation_date |
The date when the record (contact, company, deal) was created in HubSpot. |
dimension |
crmObjectId |
crmObjectId |
A generic unique identifier for any HubSpot CRM object (e.g., contact, company, deal). |
metric |
currentState |
currentState |
The current state of the content or object. |
dimension |
currentlyPublished |
currentlyPublished |
Indicates if the content is currently published. |
dimension |
customReplyTo |
customReplyTo |
The custom ‘reply-to’ email address set for an email campaign or send. |
dimension |
customReplyToEnabled |
customReplyToEnabled |
A boolean indicating if a custom ‘reply-to’ email address is enabled for an email. |
dimension |
customer_lifetime_value |
customer_lifetime_value |
metric |
|
data.companyId |
data.companyId |
The unique identifier for a company. |
metric |
data.description |
data.description |
A description of the associated data, such as a company description. |
dimension |
data.firstName |
data.firstName |
The first name of a contact. |
dimension |
data.fullName |
data.fullName |
The full name of a contact, combining first and last names. |
dimension |
data.id |
data.id |
The unique identifier for a data object, such as a contact ID or company ID. |
dimension |
data.lastName |
data.lastName |
The last name of a contact. |
dimension |
data.name |
data.name |
The name of the associated data, such as a company name. |
dimension |
data.pageCategory |
data.pageCategory |
The category of a web page, such as a landing page or blog post. |
dimension |
data.pageId |
data.pageId |
The unique identifier for a specific web page. |
dimension |
data.pageLocation |
data.pageLocation |
The URL or location of a web page. |
dimension |
data.pageName |
data.pageName |
The title or name of a web page. |
dimension |
data.parentCompanyId |
data.parentCompanyId |
The unique identifier for the parent company in a hierarchical company structure. |
dimension |
data.picture |
data.picture |
The raw data or reference to a picture associated with an object. |
dimension |
data.pictureUrl |
data.pictureUrl |
The URL for a profile or content picture. |
dimension |
data.pictureUrlHigh |
data.pictureUrlHigh |
The URL for a high-resolution version of a profile or content picture. |
dimension |
data.pictureUrlMedium |
data.pictureUrlMedium |
The URL for a medium-resolution version of a profile or content picture. |
dimension |
data.profileUrl |
data.profileUrl |
The URL of a user’s or company’s profile. |
dimension |
data.userId |
data.userId |
The unique identifier for a user. |
dimension |
data.websiteUrl |
data.websiteUrl |
The URL of a company’s or contact’s website. |
dimension |
date |
date |
The date of an event or record creation. |
dimension |
datetime |
datetime |
The full date and time of an event. |
dimension |
days_to_close |
days_to_close |
The number of days it took to close a deal from its creation date to the ‘closed won’ or ‘closed lost’ stage. |
metric |
dealId |
dealId |
The unique identifier for a deal record. |
dimension |
dealIds |
associated_deal_ids |
A list of unique identifiers for deals associated with a particular record (e.g., a contact or company). |
dimension |
deal_source |
deal_source |
The original source through which a deal was created or originated. |
dimension |
deal_to_amount_{NUM} |
deal_to_amount_{NUM} |
The ‘to’ amount in a deal property history, representing the value of a deal at a specific point in time. The {NUM} indicates a possible index for different deal stages or historical values. |
metric |
deal_tot_amount_{NUM} |
deal_tot_amount_{NUM} |
The total amount of a deal, reflecting its value at a certain stage or historical point. The {NUM} indicates a possible index for different deal stages or historical values. |
metric |
dealname |
dealname |
The name of the deal. |
dimension |
dealstage |
dealstage |
The current stage of the deal in the sales pipeline. |
dimension |
dealtype |
dealtype |
The classification or type of a deal (e.g., New Business, Existing Business). |
dimension |
degree |
degree |
The academic degree obtained by the contact. |
dimension |
department |
department |
The department within a company where the contact works. |
dimension |
description |
description |
A descriptive text field for an object, such as a line item in a deal, a task, or a note. |
dimension |
domain |
domain |
The domain associated with the content or email. |
dimension |
The email address associated with a contact or record. |
dimension |
||
email campaign id |
email campaign id |
The unique identifier for an email marketing campaign. |
metric |
emailBody |
emailBody |
The HTML body content of the email. |
dimension |
emailCampaignGroupId |
emailCampaignGroupId |
The unique identifier for the email campaign group to which an email belongs. |
metric |
emailTemplateMode |
emailTemplateMode |
The mode or type of an email template used for a marketing email. |
dimension |
emailbodyPlaintext |
emailbodyPlaintext |
The plain text body content of the email. |
dimension |
end_date |
end_date |
The date and time when an event, campaign, or activity concluded. |
dimension |
engagements_last_meeting_booked |
engagements_last_meeting_booked |
The date and time of the last meeting booked with a contact or company, as recorded in HubSpot engagements. |
metric |
event type |
event type |
The classification of an event (e.g., email open, form submission, page view, or a custom event). |
dimension |
event_date |
event_date |
The date and time when a specific event (e.g., email open, form submission) occurred. |
dimension |
extraData.body |
extraData.body |
Additional text or body content associated with an object, often used for social media posts. |
dimension |
extraData.categoryId |
extraData.categoryId |
The identifier for a category associated with extra data, such as a social media post category. |
dimension |
extraData.embeddable |
extraData.embeddable |
Indicates whether the extra content is embeddable on other platforms or websites. |
dimension |
extraData.files.0.description |
extraData.files.0.description |
The description of the first file attached to the extra data. |
dimension |
extraData.files.0.fileStatus |
extraData.files.0.fileStatus |
The status of the first file attached to the extra data (e.g., processing, complete). |
dimension |
extraData.files.0.height |
extraData.files.0.height |
The height of the first file (e.g., image or video) attached to the extra data, in pixels. |
metric |
extraData.files.0.id |
extraData.files.0.id |
The unique identifier of the first file attached to the extra data. |
metric |
extraData.files.0.mediaId |
extraData.files.0.mediaId |
The media identifier of the first file attached to the extra data. |
dimension |
extraData.files.0.mediaType |
extraData.files.0.mediaType |
The media type of the first file attached to the extra data (e.g., image, video). |
dimension |
extraData.files.0.title |
extraData.files.0.title |
The title of the first file attached to the extra data. |
dimension |
extraData.files.0.url |
extraData.files.0.url |
The URL of the first file attached to the extra data. |
dimension |
extraData.files.0.width |
extraData.files.0.width |
The width of the first file (e.g., image or video) attached to the extra data, in pixels. |
metric |
extraData.languageId |
extraData.languageId |
The identifier for the language of the extra content. |
dimension |
extraData.license |
extraData.license |
The license information associated with the extra data or content. |
dimension |
extraData.madeForKids |
extraData.madeForKids |
Indicates whether the extra content is designated as ‘made for kids’. |
dimension |
extraData.notifySubscribers |
extraData.notifySubscribers |
Indicates whether subscribers should be notified about the extra content. |
dimension |
extraData.privacyStatus |
extraData.privacyStatus |
The privacy status of the extra content (e.g., public, private). |
dimension |
feedbackSurveyId |
feedbackSurveyId |
The unique identifier for a feedback survey. |
dimension |
finishedAt |
finishedAt |
The timestamp when an event, task, or process was completed. |
dimension |
first_conversion_date |
first_conversion_date |
The date and time of the contact’s first recorded conversion event. |
dimension |
first_conversion_event_name |
first_conversion_event_name |
The name of the contact’s first recorded conversion event. |
dimension |
first_deal_created_date |
first_deal_created_date |
The date when the first deal was created for a contact or company. |
metric |
first_name |
first_name |
The first name of the contact. |
dimension |
firstname |
firstname |
The first name of a person associated with a record. |
dimension |
folderId |
folderId |
The unique identifier for a folder where assets or files are organized. |
metric |
folderIdV2 |
folderIdV2 |
The unique identifier for a folder used to organize content, such as marketing emails, in the current version of the API. |
metric |
foreignId |
foreignId |
metric |
|
form.campaignGuid |
form.campaignGuid |
The unique identifier (GUID) of the campaign associated with a form submission. |
dimension |
form.createdAt |
form.createdAt |
The timestamp when the form was created. |
dimension |
form.formType |
form.formType |
The type of the form, such as ‘hubspot’ for standard forms, ‘captured’ for non-HubSpot forms, or ‘flow’ for pop-up forms. |
dimension |
form.guid |
form.guid |
The unique identifier (GUID) for the form. |
dimension |
form.name |
form.name |
The name of the form. |
dimension |
form.portalId |
form.portalId |
The unique identifier for the HubSpot portal where the form resides. |
metric |
from.customReplyTo |
from.customReplyTo |
The custom email address specified to receive replies for an email. |
dimension |
from.fromName |
from.fromName |
The sender’s display name for an email. |
dimension |
from.replyTo |
from.replyTo |
The email address designated for replies to the sender. |
dimension |
fromName |
fromName |
The display name of the sender for marketing emails. |
dimension |
full_name |
full_name |
The complete name of a contact, often a combined field of first and last name properties. |
dimension |
gclid |
gclid |
The Google Click Identifier (GCLID) for tracking ad campaign performance. |
dimension |
gender |
gender |
The gender of the contact. |
dimension |
geo |
geo |
Geographical location data, potentially derived from an IP address or explicitly provided. |
dimension |
groupGuid |
groupGuid |
A unique identifier for a group, such as a social media group. |
dimension |
groupName |
groupName |
The internal name of the property group to which a property belongs. |
dimension |
hidden |
hidden |
Indicates whether an object or record is hidden from general view. |
dimension |
hs_analytics_average_page_views |
hs_analytics_average_page_views |
The average number of website page views recorded for a contact. |
metric |
hs_analytics_first_referrer |
hs_analytics_first_referrer |
This field records the URL of the first website or source that referred a visitor to your site, capturing the initial point of contact for a lead. |
dimension |
hs_analytics_first_timestamp |
hs_analytics_first_timestamp |
The earliest recorded timestamp for any website activity or interaction by a contact. |
dimension |
hs_analytics_first_touch_converting_campaign |
hs_analytics_first_touch_converting_campaign |
The HubSpot campaign identifier that represents the very first marketing interaction a contact had before converting. |
dimension |
hs_analytics_first_url |
hs_analytics_first_url |
This field records the URL of the very first page a contact visited on your website, automatically set by HubSpot. It is a read-only property. |
dimension |
hs_analytics_first_visit_timestamp |
hs_analytics_first_visit_timestamp |
The timestamp of the contact’s first recorded visit to the website. |
dimension |
hs_analytics_last_referrer |
hs_analytics_last_referrer |
The URL of the last referring website that brought the contact to your site. |
dimension |
hs_analytics_last_timestamp |
hs_analytics_last_timestamp |
The most recent recorded timestamp for any website activity or interaction by a contact. |
dimension |
hs_analytics_last_touch_converting_campaign |
hs_analytics_last_touch_converting_campaign |
The HubSpot campaign identifier that represents the last marketing interaction a contact had before converting. |
dimension |
hs_analytics_last_url |
hs_analytics_last_url |
The URL of the last page visited by the contact on your website. |
dimension |
hs_analytics_last_visit_timestamp |
hs_analytics_last_visit_timestamp |
The timestamp of the contact’s most recent visit to the website. |
dimension |
hs_analytics_num_page_views |
hs_analytics_num_page_views |
The total number of website page views recorded for a contact. |
dimension |
hs_analytics_num_visits |
hs_analytics_num_visits |
The total number of visits recorded for a contact on the website. |
dimension |
hs_analytics_revenue |
hs_analytics_revenue |
The total revenue attributed through HubSpot analytics. |
metric |
hs_analytics_source |
hs_analytics_source |
The original source through which a contact or company was acquired (e.g., Organic Search, Social Media, Referral). This is a HubSpot internal analytics property. |
dimension |
hs_analytics_source_data_{NUM} |
hs_analytics_source_data_{NUM} |
Detailed data about the source through which a contact or company was acquired, with ‘{NUM}’ representing a specific data point or index. This is a HubSpot internal analytics property. |
dimension |
hs_arr |
hs_arr |
The Annual Recurring Revenue (ARR) associated with a deal or company. |
metric |
hs_calculated_phone_number |
hs_calculated_phone_number |
A phone number calculated or derived by HubSpot for a contact. |
metric |
hs_campaign |
hs_campaign |
The identifier of a HubSpot marketing campaign to which an email, landing page, or other asset belongs. |
dimension |
hs_closed_amount |
hs_closed_amount |
The monetary amount of a closed deal. |
metric |
hs_closed_amount_in_home_currency |
hs_closed_amount_in_home_currency |
The monetary value of a closed deal, expressed in the HubSpot account’s primary currency. |
metric |
hs_created_by_user_id |
hs_created_by_user_id |
The unique identifier of the HubSpot user who created the record. |
dimension |
hs_createdate |
hs_createdate |
The date and time when the HubSpot object was created. |
dimension |
hs_date_entered_appointmentscheduled |
hs_date_entered_appointmentscheduled |
The date and time when a deal entered the ‘Appointment Scheduled’ stage in the sales pipeline. |
dimension |
hs_date_entered_closedlost |
hs_date_entered_closedlost |
The date and time when a deal entered the ‘Closed Lost’ stage in the sales pipeline. |
dimension |
hs_date_entered_closedwon |
hs_date_entered_closedwon |
The date and time when a deal entered the ‘Closed Won’ stage in the sales pipeline. |
dimension |
hs_date_entered_contractsent |
hs_date_entered_contractsent |
The date and time when a deal entered the ‘Contract Sent’ stage in the sales pipeline. |
dimension |
hs_date_entered_decisionmakerboughtin |
hs_date_entered_decisionmakerboughtin |
The date and time when a deal entered the ‘Decision Maker Bought-in’ stage in the sales pipeline. |
dimension |
hs_date_entered_presentationscheduled |
hs_date_entered_presentationscheduled |
The date and time when a deal entered the ‘Presentation Scheduled’ stage in the sales pipeline. |
dimension |
hs_date_entered_qualifiedtobuy |
hs_date_entered_qualifiedtobuy |
The date and time when a deal entered the ‘Qualified to Buy’ stage in the sales pipeline. |
dimension |
hs_date_entered_{NUM} |
hs_date_entered_{NUM} |
A dynamic deal property indicating the date and time a deal entered a specific stage, where {NUM} represents a unique stage ID. |
dimension |
hs_date_exited_appointmentscheduled |
hs_date_exited_appointmentscheduled |
The date and time when a deal exited the ‘Appointment Scheduled’ stage in the sales pipeline. |
dimension |
hs_date_exited_closedlost |
hs_date_exited_closedlost |
The date and time when a deal exited the ‘Closed Lost’ stage in the sales pipeline. |
dimension |
hs_date_exited_closedwon |
hs_date_exited_closedwon |
The date and time when a deal exited the ‘Closed Won’ stage in the sales pipeline. |
dimension |
hs_date_exited_contractsent |
hs_date_exited_contractsent |
The date and time when a deal exited the ‘Contract Sent’ stage in the sales pipeline. |
dimension |
hs_date_exited_decisionmakerboughtin |
hs_date_exited_decisionmakerboughtin |
The date and time when a deal exited the ‘Decision Maker Bought-in’ stage in the sales pipeline. |
dimension |
hs_date_exited_presentationscheduled |
hs_date_exited_presentationscheduled |
The date and time when a deal exited the ‘Presentation Scheduled’ stage in the sales pipeline. |
dimension |
hs_date_exited_qualifiedtobuy |
hs_date_exited_qualifiedtobuy |
The date and time when a deal exited the ‘Qualified to Buy’ stage in the sales pipeline. |
dimension |
hs_deal_amount_calculation_preference |
hs_deal_amount_calculation_preference |
A setting that defines how the amount of a deal is calculated in HubSpot. |
dimension |
hs_deal_stage_probability |
hs_deal_stage_probability |
The probability percentage associated with the current stage of a deal. |
metric |
hs_email_click |
hs_email_click |
A boolean indicating whether a contact has clicked on a link within an email. |
dimension |
hs_email_delivered |
hs_email_delivered |
A boolean indicating whether a marketing email was successfully delivered to the contact. |
dimension |
hs_email_first_click_date |
hs_email_first_click_date |
The date and time when a contact first clicked on a link in a marketing email. |
dimension |
hs_email_first_open_date |
hs_email_first_open_date |
The date and time when a contact first opened a marketing email. |
dimension |
hs_email_first_send_date |
hs_email_first_send_date |
The date and time when the first marketing email was sent to a contact. |
dimension |
hs_email_last_click_date |
hs_email_last_click_date |
The date and time when a contact last clicked on a link in a marketing email. |
dimension |
hs_email_last_email_name |
hs_email_last_email_name |
The name of the last marketing email sent to the contact. |
dimension |
hs_email_last_open_date |
hs_email_last_open_date |
The date and time when a contact last opened a marketing email. |
dimension |
hs_email_last_send_date |
hs_email_last_send_date |
The date and time when the last marketing email was sent to a contact. |
dimension |
hs_email_open |
hs_email_open |
A boolean indicating whether a contact has opened a marketing email. |
dimension |
hs_email_quarantined |
hs_email_quarantined |
A boolean indicating whether a contact’s email address has been quarantined due to deliverability issues. |
dimension |
hs_email_sends_since_last_engagement |
hs_email_sends_since_last_engagement |
The number of marketing emails sent to a contact since their last engagement (e.g., open or click). |
metric |
hs_google_click_id |
hs_google_click_id |
The Google Click Identifier (GCLID) associated with a contact or company from Google Ads clicks. |
dimension |
hs_is_closed |
hs_is_closed |
A boolean indicating whether a deal has been closed, either as ‘won’ or ‘lost’. |
dimension |
hs_is_closed_lost |
hs_is_closed_lost |
A boolean indicating if a deal has been closed and lost. |
dimension |
hs_is_closed_won |
hs_is_closed_won |
A boolean indicating if a deal has been closed and won. |
dimension |
hs_journey_stage |
hs_journey_stage |
The current stage of a contact in their customer journey. |
dimension |
hs_lastmodifieddate |
hs_lastmodifieddate |
The date and time when the HubSpot object was last modified. |
dimension |
hs_latest_meeting_activity |
hs_latest_meeting_activity |
The date or details of the most recent meeting engagement associated with a record. |
dimension |
hs_latest_source |
hs_latest_source |
This field indicates the most recent source or channel through which a contact or company interacted with your content or website. |
dimension |
hs_latest_source_data_{NUM} |
hs_latest_source_data_{NUM} |
This field provides additional granular details or a drill-down level about the latest source of interaction, offering more context beyond the primary hs_latest_source field. |
dimension |
hs_lead_status |
hs_lead_status |
The current lead status of a contact. |
dimension |
hs_lifecyclestage_customer_date |
hs_lifecyclestage_customer_date |
The date and time when a contact or company transitioned into the ‘Customer’ lifecycle stage. |
dimension |
hs_likelihood_to_close |
hs_likelihood_to_close |
A score or percentage representing the predicted likelihood of a deal being closed successfully. |
dimension |
hs_line_item_context_id |
hs_line_item_context_id |
The unique identifier for a line item associated with a deal, providing context within the deal record. |
dimension |
hs_manual_campaign_ids |
hs_manual_campaign_ids |
A list of manually assigned HubSpot campaign IDs associated with an object. |
dimension |
hs_manual_forecast_category |
hs_manual_forecast_category |
A category assigned for sales forecasting, often set manually (e.g., ‘Commit’, ‘Best Case’, ‘Pipeline’). |
dimension |
hs_marketable_status |
hs_marketable_status |
The marketing status of a contact, indicating whether they are eligible to receive marketing emails. |
dimension |
hs_merged_object_ids |
hs_merged_object_ids |
A list of unique identifiers for records that have been merged into the current record. |
dimension |
hs_mrr |
hs_mrr |
The Monthly Recurring Revenue (MRR) associated with a deal or company. |
metric |
hs_next_step |
hs_next_step |
A property outlining the next action or step recommended in a sales or marketing process. |
dimension |
hs_next_step_updated_at |
hs_next_step_updated_at |
The timestamp when the ‘next step’ property of a CRM object (e.g., deal, contact) was last updated by HubSpot. |
dimension |
hs_object_id |
hs_object_id |
The unique identifier for a HubSpot CRM object (e.g., contact, company, deal, engagement). |
metric |
hs_object_source |
hs_object_source |
The source from which the HubSpot CRM object (e.g., contact, company, deal) was created or last updated. |
dimension |
hs_object_source_detail_{NUM} |
hs_object_source_detail_{NUM} |
Additional details about how a contact or company record was created in HubSpot, where {NUM} indicates the detail level. |
dimension |
hs_open_deal_create_date |
hs_open_deal_create_date |
The creation date of the earliest open deal associated with a contact or company. |
dimension |
hs_persona |
hs_persona |
The buyer persona assigned to a contact in HubSpot. |
dimension |
hs_pipeline |
hs_pipeline |
The sales pipeline to which a deal belongs. |
dimension |
hs_predicted_amount |
hs_predicted_amount |
The predicted monetary value of a deal. |
dimension |
hs_predicted_amount_in_home_currency |
hs_predicted_amount_in_home_currency |
The predicted monetary value of a deal, expressed in the HubSpot account’s primary currency. |
dimension |
hs_priority |
hs_priority |
The priority level assigned to a record, task, or deal. |
dimension |
hs_projected_amount |
hs_projected_amount |
The projected monetary value of a deal. |
dimension |
hs_projected_amount_in_home_currency |
hs_projected_amount_in_home_currency |
The projected monetary value of a deal, expressed in the HubSpot account’s primary currency. |
dimension |
hs_sales_email_last_replied |
hs_sales_email_last_replied |
The date and time of the most recent reply to a sales email associated with a contact or deal. |
dimension |
hs_time_between_contact_creation_and_deal_close |
hs_time_between_contact_creation_and_deal_close |
The duration between the creation date of a contact and the close date of their first associated deal. |
metric |
hs_time_between_contact_creation_and_deal_creation |
hs_time_between_contact_creation_and_deal_creation |
The duration (in milliseconds) between the creation of a contact record and the creation of their first associated deal. |
metric |
hs_time_in_closedlost |
hs_time_in_closedlost |
The duration (in milliseconds) a deal spent in the ‘Closed Lost’ stage. |
dimension |
hs_time_in_closedwon |
hs_time_in_closedwon |
The duration (in milliseconds) a deal spent in the ‘Closed Won’ stage. |
metric |
hs_time_in_contractsent |
hs_time_in_contractsent |
The duration (in milliseconds) a deal spent in the ‘Contract Sent’ stage. |
dimension |
hs_updated_by_user_id |
hs_updated_by_user_id |
The unique identifier of the user who last updated the record. |
dimension |
hs_v2_date_entered_current_stage |
hs_v2_date_entered_current_stage |
The date a contact or company entered their current lifecycle stage. |
dimension |
hs_v2_date_entered_customer |
hs_v2_date_entered_customer |
The date a contact or company entered the ‘Customer’ lifecycle stage. |
dimension |
hs_v2_date_entered_evangelist |
hs_v2_date_entered_evangelist |
The date a contact or company entered the ‘Evangelist’ lifecycle stage. |
dimension |
hs_v2_date_entered_lead |
hs_v2_date_entered_lead |
The date a contact or company entered the ‘Lead’ lifecycle stage. |
dimension |
hs_v2_date_entered_marketingqualifiedlead |
hs_v2_date_entered_marketingqualifiedlead |
The date a contact or company entered the ‘Marketing Qualified Lead’ lifecycle stage. |
dimension |
hs_v2_date_entered_opportunity |
hs_v2_date_entered_opportunity |
The date a contact or company entered the ‘Opportunity’ lifecycle stage. |
dimension |
hs_v2_date_entered_other |
hs_v2_date_entered_other |
The date a contact or company entered an ‘Other’ lifecycle stage. |
dimension |
hs_v2_date_entered_salesqualifiedlead |
hs_v2_date_entered_salesqualifiedlead |
The date a contact or company entered the ‘Sales Qualified Lead’ lifecycle stage. |
dimension |
hs_v2_date_entered_subscriber |
hs_v2_date_entered_subscriber |
The date a contact or company entered the ‘Subscriber’ lifecycle stage. |
dimension |
hs_v2_date_entered_{NUM} |
hs_v2_date_entered_{NUM} |
The date an object entered a specific stage or state, corresponding to an older HubSpot v2 property, indexed by a number. |
dimension |
hs_v2_date_exited_marketingqualifiedlead |
hs_v2_date_exited_marketingqualifiedlead |
The date a contact or company exited the ‘Marketing Qualified Lead’ lifecycle stage. |
dimension |
htmlTitle |
htmlTitle |
The HTML title of the content. |
dimension |
hubspot_owner |
hubspot_owner |
The name of the HubSpot user assigned as the owner of a record. |
dimension |
hubspot_owner_id |
hubspot_owner_id |
The unique identifier of the HubSpot user assigned as the owner of a record. |
dimension |
hubspot_team_id |
hubspot_team_id |
The unique identifier of the HubSpot team associated with a record. |
dimension |
hubspotscore |
hubspotscore |
The lead score assigned to a contact within HubSpot, indicating their engagement and likelihood to become a customer based on predefined criteria. |
metric |
id |
id |
The unique identifier for the record. |
dimension |
industry |
industry |
The industry sector in which a company operates. |
dimension |
interactionsCount |
interactionsCount |
metric |
|
ip_city |
ip_city |
The city derived from the IP address associated with a contact’s interaction. |
dimension |
ip_country |
ip_country |
The country derived from the IP address associated with a contact’s interaction. |
dimension |
ip_state_code |
ip_state_code |
The state or region code derived from the IP address associated with a contact’s interaction. |
dimension |
isAb |
isAb |
A boolean indicating whether a marketing email or content is part of an A/B test. |
dimension |
isFailed |
isFailed |
Indicates whether an operation or process has failed. |
dimension |
isGraymailSuppressionEnabled |
isGraymailSuppressionEnabled |
A boolean indicating if graymail suppression is enabled for email campaigns to avoid sending to less engaged recipients. |
dimension |
isPending |
isPending |
Indicates whether an operation or process is currently pending. |
dimension |
isPublished |
isPublished |
Indicates whether the content (e.g., an email) has been published. |
dimension |
isRecipientFatigueSuppressionEnabled |
isRecipientFatigueSuppressionEnabled |
A boolean indicating if recipient fatigue suppression is enabled to prevent over-mailing contacts. |
dimension |
isRetry |
isRetry |
Indicates whether an operation is a retry attempt after a previous failure. |
dimension |
isTransactional |
isTransactional |
Indicates if an email is a transactional email (e.g., order confirmation) rather than a marketing email. |
dimension |
jobtitle |
jobtitle |
The job title of a contact. |
dimension |
label |
label |
The user-friendly name or display label for a property or item. |
dimension |
language |
language |
The language preference of a contact or the language of a content asset. |
dimension |
lastUpdated |
lastUpdated |
The timestamp when an object or record was last updated. |
dimension |
lastmodifieddate |
lastmodifieddate |
The date and time when the record was last modified. |
dimension |
lastname |
lastname |
The last name of a person associated with a record. |
dimension |
leadid |
leadid |
A unique identifier for a lead. |
dimension |
leadstatus |
leadstatus |
The current status of a lead in the sales or marketing process. |
dimension |
lifecyclestage |
lifecyclestage |
The current lifecycle stage of a contact or company (e.g., Subscriber, Lead, Customer). |
dimension |
likes |
likes |
The number of ‘likes’ or positive reactions received on a social media post. |
metric |
list.archived |
list.archived |
A boolean indicating if the list is archived. |
dimension |
list.authorId |
list.authorId |
The unique identifier of the user who created the list. |
metric |
list.createdAt |
list.createdAt |
The date and time when the list was created. |
dimension |
list.createdById |
list.createdById |
The unique identifier of the user who created the contact list. |
metric |
list.deleted |
list.deleted |
A boolean indicating if the list has been deleted. |
dimension |
list.dynamic |
list.dynamic |
A boolean indicating if the list is a dynamic (active) list that updates automatically. |
dimension |
list.filtersUpdatedAt |
list.filtersUpdatedAt |
The date and time when the filters defining the contact list were last updated. |
dimension |
list.internal |
list.internal |
A boolean indicating if the list is an internal HubSpot list. |
dimension |
list.internalListId |
list.internalListId |
The internal unique identifier for the list. |
metric |
list.limitExempt |
list.limitExempt |
Indicates if a specific list is exempt from certain API rate limits or restrictions. |
dimension |
list.listId |
list.listId |
The unique identifier for the list. |
metric |
list.listPermissions |
list.listPermissions |
The permissions configured for accessing or modifying the contact list. |
dimension |
list.listType |
list.listType |
The type of list, such as ‘STATIC’ or ‘ACTIVE’. |
dimension |
list.listVersion |
list.listVersion |
The version identifier for the contact list. |
metric |
list.membershipSettings |
list.membershipSettings |
Settings related to how contacts are added or removed from the list. |
dimension |
list.name |
list.name |
The name of the list. |
dimension |
list.objectTypeId |
list.objectTypeId |
The object type associated with the list (e.g., ‘0-1’ for contacts). |
dimension |
list.portalId |
list.portalId |
The HubSpot portal ID where the list resides. |
metric |
list.processingStatus |
list.processingStatus |
The current processing status of the contact list (e.g., ‘ACTIVE’, ‘PROCESSING’). |
dimension |
list.processingType |
list.processingType |
The type of processing applied to the list, such as ‘STATIC’ or ‘ACTIVE’ (dynamic). |
dimension |
list.readOnly |
list.readOnly |
A boolean indicating if the list is read-only. |
dimension |
list.size |
list.size |
The total number of contacts currently in the list. |
metric |
list.teamIds |
list.teamIds |
A list of team IDs that have access to or are associated with a particular list. |
dimension |
list.updatedAt |
list.updatedAt |
The date and time when the list was last updated. |
dimension |
liveDomain |
liveDomain |
The live domain where the content is published. |
dimension |
lost_reason |
lost_reason |
The reason why a deal was marked as lost. |
dimension |
mailingListsExcluded |
mailingListsExcluded |
A list of mailing lists that were specifically excluded from a marketing email campaign. |
dimension |
mailingListsIncluded |
mailingListsIncluded |
A list of mailing lists that were included in a marketing email campaign. |
dimension |
marketing_emails_clicked_on_opened |
marketing_emails_clicked_on_opened |
The total number of marketing emails that a contact has clicked on or opened. |
metric |
maxRssEntries |
maxRssEntries |
The maximum number of RSS entries to display in an email. |
metric |
meeting.endTime |
meeting.endTime |
The scheduled end date and time of a meeting engagement. |
dimension |
meeting.meetingOutcome |
meeting.meetingOutcome |
The outcome or result of a meeting engagement (e.g., ‘Completed’, ‘No Show’). |
dimension |
meeting.startTime |
meeting.startTime |
The scheduled start date and time of a meeting engagement. |
dimension |
meeting.title |
meeting.title |
The title or subject of a meeting engagement. |
dimension |
messageText |
messageText |
The content of a message, typically in an engagement record. |
dimension |
messageUrl |
messageUrl |
The URL associated with a message, typically in an engagement record. |
dimension |
mobilephone |
mobilephone |
The mobile phone number of a contact. |
dimension |
name |
name |
The name of the record or content (e.g., email name, form name). |
dimension |
nationality |
nationality |
The nationality of a contact. |
dimension |
newsletter_subscription |
newsletter_subscription |
Indicates the contact’s subscription status for newsletters, often managed through a boolean property or a multi-checkbox property for various subscription types. |
dimension |
note.body |
note.body |
The main content or text of a note engagement. |
dimension |
notes_last_contacted |
notes_last_contacted |
The date and time of the last contact interaction, often derived from notes or other engagements. |
dimension |
notes_last_updated |
notes_last_updated |
The date and time when notes associated with a record were last updated. |
dimension |
notes_next_activity_date |
notes_next_activity_date |
The date of the next scheduled activity related to a record, often derived from notes or tasks. |
dimension |
num_associated_deals |
num_associated_deals |
The number of deals currently associated with a contact or company. For deals, a property named ‘Number of associated contacts’ exists. |
dimension |
num_notes |
num_notes |
The total number of notes associated with a record. |
dimension |
number_of_deals_in_{NUM} |
number_of_deals_in_{NUM} |
The number of deals in a specific stage or category. The {NUM} indicates a possible index for different deal stages. |
metric |
opt_in_privacy_marketing_time_stamp |
opt_in_privacy_marketing_time_stamp |
The timestamp when a contact explicitly opted in to receive privacy-related marketing communications. |
dimension |
opt_out_newsletter_time_stamp |
opt_out_newsletter_time_stamp |
The timestamp when a contact unsubscribed or opted out from newsletter communications. |
dimension |
opt_out_privacy_marketing_time_stamp |
opt_out_privacy_marketing_time_stamp |
The timestamp when a contact explicitly opted out from privacy-related marketing communications. |
dimension |
origin |
origin |
The source or origin from which a record or interaction was created. |
dimension |
ownerId |
ownerId |
The unique identifier of the HubSpot user assigned as the owner of a record. This is a v2 property name, equivalent to id or userId in v3. |
dimension |
ownerIds |
associated_owner_ids |
A list of unique identifiers for all associated owners of the record. |
dimension |
owneremail |
owneremail |
The email address of the HubSpot user assigned as the owner of the record (contact, company, or deal). |
dimension |
ownername |
ownername |
The name of the HubSpot user assigned as the owner of the record (contact, company, or deal). |
dimension |
page.id |
page.id |
The unique identifier for a specific page in HubSpot’s CMS. |
metric |
page.name |
page.name |
The name or title of a specific page in HubSpot’s CMS. |
dimension |
pageExpiryDate |
pageExpiryDate |
The date and time when a HubSpot content page is scheduled to expire. |
metric |
pageExpiryEnabled |
pageExpiryEnabled |
Indicates whether an expiry date is enabled for a specific content page in HubSpot. |
dimension |
pageExpiryRedirectUrl |
pageExpiryRedirectUrl |
The URL to which visitors are redirected after a HubSpot content page expires. |
dimension |
pageRedirected |
pageRedirected |
Indicates if a page or web version is configured to redirect to another URL. |
dimension |
parentId |
parentId |
dimension |
|
phone |
phone |
The primary phone number of a contact or company. |
dimension |
pipeline |
pipeline |
The sales pipeline to which a deal belongs. |
dimension |
portalId |
portalId |
The unique identifier for the HubSpot portal (account). |
metric |
postal_address |
postal_address |
The postal address of a contact or company. |
dimension |
previewKey |
previewKey |
A key used to access a preview of content, such as an email or page. |
dimension |
primaryEmailCampaignId |
primaryEmailCampaignId |
The unique identifier of the primary email campaign associated with an object or event. |
metric |
primary_industry |
primary_industry |
The main industry category of a company. |
dimension |
processingStatus |
processingStatus |
The current processing status of the content or task. |
dimension |
profileUrl |
profileUrl |
The URL of a social media profile or contact profile. |
dimension |
publishDate |
publishDate |
The date and time when the content (e.g., email, page) was published. |
dimension |
publish_date |
publish_date |
The date when content (e.g., blog post, page, email) was published. |
dimension |
publishedAt |
publishedAt |
The timestamp when the content was published. |
dimension |
publishedByEmail |
publishedByEmail |
The email address of the user who published a piece of content. |
dimension |
publishedById |
publishedById |
The user ID of the person who published a piece of content. |
metric |
publishedByName |
publishedByName |
The name of the user who published a piece of content. |
dimension |
quoteIds |
associated_quote_ids |
A list of unique identifiers for quotes associated with a deal or other record. |
dimension |
recent_deal_amount |
recent_deal_amount |
The amount of the most recently closed deal associated with a contact or company. |
metric |
recent_deal_close_date |
recent_deal_close_date |
The date when the most recent deal associated with a contact or company was closed. |
dimension |
recipient |
recipient |
The email address of the recipient for an email event or communication. |
dimension |
replies |
replies |
The total number of replies or comments received on a social media post. |
metric |
retweets |
retweets |
The number of times a social media post was re-shared or retweeted. |
metric |
revision.id |
revision.id |
The unique identifier for a specific revision of an object (e.g., an email, page, or blog post). |
metric |
revision.object.activeDomain |
revision.object.activeDomain |
The active domain associated with the revised object, commonly used for emails or landing pages. |
dimension |
revision.object.archived |
revision.object.archived |
A boolean indicating whether the revised object has been archived. |
dimension |
revision.object.businessUnitId |
revision.object.businessUnitId |
The unique identifier of the business unit (formerly brands) associated with the revised object, such as a marketing email. |
metric |
revision.object.clonedFrom |
revision.object.clonedFrom |
The ID of the original object from which this revised object was cloned. |
metric |
revision.object.content |
revision.object.content |
The main content of the revised object, such as the HTML or text body of a marketing email. |
dimension |
revision.object.createdAt |
revision.object.createdAt |
The timestamp when the revised object was originally created. |
dimension |
revision.object.createdById |
revision.object.createdById |
The unique identifier of the user who originally created the revised object. |
metric |
revision.object.emailTemplateMode |
revision.object.emailTemplateMode |
The mode or type of email template used for the revised email (e.g., DND for drag and drop, CODED for custom coded). |
dimension |
revision.object.folderIdV2 |
revision.object.folderIdV2 |
The current unique identifier for a folder used to organize content, such as marketing emails. |
metric |
revision.object.from.customReplyTo |
revision.object.from.customReplyTo |
The custom email address specified to receive replies for the revised email. |
dimension |
revision.object.from.fromName |
revision.object.from.fromName |
The sender’s name displayed for the revised email. |
dimension |
revision.object.from.replyTo |
revision.object.from.replyTo |
The reply-to email address set for the revised email. |
dimension |
revision.object.id |
revision.object.id |
The unique identifier of the object in its revised state. |
metric |
revision.object.isAb |
revision.object.isAb |
A boolean indicating if the revised email is part of an A/B test. |
dimension |
revision.object.isPublished |
revision.object.isPublished |
A boolean indicating whether the revised object is currently published. |
dimension |
revision.object.isTransactional |
revision.object.isTransactional |
A boolean indicating if the revised email is a transactional email, used for essential business communications, rather than marketing emails. |
dimension |
revision.object.language |
revision.object.language |
The language of the revised object (e.g., ‘en’ for English). |
dimension |
revision.object.name |
revision.object.name |
The internal name of the revised object, such as the name of a marketing email. |
dimension |
revision.object.previewKey |
revision.object.previewKey |
A unique key used to generate or access a preview of the revised object. |
dimension |
revision.object.publishDate |
revision.object.publishDate |
The scheduled or actual date when the revised object was published. |
dimension |
revision.object.publishedAt |
revision.object.publishedAt |
The timestamp when the revised object was published. |
dimension |
revision.object.publishedByEmail |
revision.object.publishedByEmail |
The email address of the user who published the revised object. |
dimension |
revision.object.publishedById |
revision.object.publishedById |
The unique identifier of the user who published the revised object. |
metric |
revision.object.publishedByName |
revision.object.publishedByName |
The full name of the user who published the revised object. |
dimension |
revision.object.sendOnPublish |
revision.object.sendOnPublish |
A boolean indicating if the revised email was configured to be sent immediately upon publication. |
dimension |
revision.object.state |
revision.object.state |
The current state of the revised object (e.g., DRAFT, PUBLISHED). |
dimension |
revision.object.subcategory |
revision.object.subcategory |
The subcategory of the revised object, used for organization. |
dimension |
revision.object.subject |
revision.object.subject |
The subject line of the revised email. |
dimension |
revision.object.subscriptionDetails.officeLocationId |
revision.object.subscriptionDetails.officeLocationId |
metric |
|
revision.object.subscriptionDetails.subscriptionId |
revision.object.subscriptionDetails.subscriptionId |
The unique identifier for a specific email subscription or content subscription. |
metric |
revision.object.subscriptionDetails.subscriptionName |
revision.object.subscriptionDetails.subscriptionName |
dimension |
|
revision.object.to |
revision.object.to |
The recipient of an email or message, as recorded in an object’s revision history. |
dimension |
revision.object.type |
revision.object.type |
The type of the revised object (e.g., MARKETING_EMAIL, LANDING_PAGE). |
dimension |
revision.object.updatedAt |
revision.object.updatedAt |
The timestamp when the revised object was last updated. |
dimension |
revision.object.updatedById |
revision.object.updatedById |
The unique identifier of the user who last updated the revised object. |
metric |
revision.object.webversion.domain |
revision.object.webversion.domain |
The domain used for the web version of the revised email or page. |
dimension |
revision.object.webversion.enabled |
revision.object.webversion.enabled |
A boolean indicating if the web version of the revised object is enabled. |
dimension |
revision.object.webversion.isPageRedirected |
revision.object.webversion.isPageRedirected |
A boolean indicating if the web version of the revised object redirects to another page. |
dimension |
revision.object.webversion.slug |
revision.object.webversion.slug |
The URL slug for the web version of the revised object. |
dimension |
revision.object.webversion.url |
revision.object.webversion.url |
The full URL to the web version of the revised object. |
dimension |
revision.updated |
revision.updated |
The timestamp of the most recent update to the revision data. |
dimension |
revision.user.email |
revision.user.email |
The email address of the user who performed the revision. |
dimension |
revision.user.fullName |
revision.user.fullName |
The full name of the user who performed the revision. |
dimension |
revision.user.id |
revision.user.id |
The unique identifier of the user who performed the revision. |
metric |
rssEmailAuthorLineTemplate |
rssEmailAuthorLineTemplate |
A template used to define the format of the author’s line in an RSS-to-email feed. |
dimension |
rssEmailBlogImageMaxWidth |
rssEmailBlogImageMaxWidth |
The maximum width allowed for blog images within an RSS-to-email campaign. |
metric |
rssEmailByText |
rssEmailByText |
The text used to denote the author in an RSS-driven email. |
dimension |
rssEmailClickThroughText |
rssEmailClickThroughText |
The click-through text used in an RSS-driven email. |
dimension |
rssEmailCommentText |
rssEmailCommentText |
The comment text used in an RSS-driven email. |
dimension |
rssEmailEntryTemplate |
rssEmailEntryTemplate |
A template used to define the structure and content of an individual entry within an RSS-to-email feed. |
dimension |
rssEmailEntryTemplateEnabled |
rssEmailEntryTemplateEnabled |
Indicates if an RSS email entry template is enabled. |
dimension |
rssEmailImageMaxWidth |
rssEmailImageMaxWidth |
The maximum width for images in an RSS-driven email. |
metric |
rssEmailUrl |
rssEmailUrl |
The URL of the RSS feed used for an RSS-driven email. |
dimension |
rssToEmailTiming |
rssToEmailTiming |
The scheduling or frequency settings for sending out RSS-to-email updates. |
dimension |
rssUrl |
rssUrl |
The URL of the RSS feed used for pulling content into RSS-to-email campaigns. |
dimension |
sales_emails_opened |
sales_emails_opened |
The total number of sales emails sent to a contact that have been opened. |
metric |
sales_emails_replied_to |
sales_emails_replied_to |
The total number of sales emails sent to a contact that have received a reply. |
metric |
securityState |
securityState |
The security status or state of a piece of content or an object. |
dimension |
sendOnPublish |
sendOnPublish |
A boolean indicating if the content (e.g., email, social post) should be sent or published immediately upon creation. |
dimension |
shared |
shared |
The number of times content has been shared on social media. |
dimension |
slug |
slug |
The URL slug for the content. |
dimension |
source |
source |
The general source from which a record or activity originated. |
dimension |
start_date |
start_date |
The date and time when an event, campaign, or activity began. |
dimension |
state |
state |
The current state or status of the content (e.g., DRAFT, PUBLISHED). |
dimension |
stats.counters.bounce |
stats.counters.bounce |
The count of emails that bounced during a campaign send. |
metric |
stats.counters.click |
stats.counters.click |
The total number of clicks on links within the email. |
metric |
stats.counters.contactslost |
stats.counters.contactslost |
The number of contacts lost (e.g., unsubscribed or hard bounced). |
metric |
stats.counters.delivered |
stats.counters.delivered |
The total number of emails successfully delivered to recipients. |
metric |
stats.counters.dropped |
stats.counters.dropped |
The number of emails that were not sent by HubSpot due to various reasons (e.g., invalid email, unengaged). |
metric |
stats.counters.hardbounced |
stats.counters.hardbounced |
The number of emails that resulted in a permanent delivery failure. |
metric |
stats.counters.notsent |
stats.counters.notsent |
The number of emails that were not sent for various reasons. |
metric |
stats.counters.open |
stats.counters.open |
The total number of times the email was opened by recipients. |
metric |
stats.counters.pending |
stats.counters.pending |
The number of emails that are currently awaiting delivery. |
metric |
stats.counters.reply |
stats.counters.reply |
The total number of replies received for the email. |
metric |
stats.counters.selected |
stats.counters.selected |
The number of contacts selected as recipients for the email. |
metric |
stats.counters.sent |
stats.counters.sent |
The total number of emails sent. |
metric |
stats.counters.softbounced |
stats.counters.softbounced |
The number of emails that resulted in a temporary delivery failure. |
metric |
stats.counters.spamreport |
stats.counters.spamreport |
The number of times the email was marked as spam by recipients. |
metric |
stats.counters.suppressed |
stats.counters.suppressed |
The number of emails that were suppressed (not sent) due to various reasons (e.g., unsubscribed, bounced). |
metric |
stats.counters.unsubscribed |
stats.counters.unsubscribed |
The number of recipients who unsubscribed from the email list. |
metric |
stats.deviceBreakdown.click_device_type.computer |
stats.deviceBreakdown.click_device_type.computer |
The number of clicks from computer devices. |
metric |
stats.deviceBreakdown.click_device_type.mobile |
stats.deviceBreakdown.click_device_type.mobile |
The number of clicks from mobile devices. |
metric |
stats.deviceBreakdown.click_device_type.unknown |
stats.deviceBreakdown.click_device_type.unknown |
The number of clicks from unknown device types. |
metric |
stats.deviceBreakdown.open_device_type.computer |
stats.deviceBreakdown.open_device_type.computer |
The number of opens from computer devices. |
metric |
stats.deviceBreakdown.open_device_type.mobile |
stats.deviceBreakdown.open_device_type.mobile |
The number of opens from mobile devices. |
metric |
stats.deviceBreakdown.open_device_type.unknown |
stats.deviceBreakdown.open_device_type.unknown |
The number of opens from unknown device types. |
metric |
stats.ratios.bounceratio |
stats.ratios.bounceratio |
The percentage of sent emails that resulted in a bounce (delivery failure). |
metric |
stats.ratios.clickratio |
stats.ratios.clickratio |
The percentage of delivered emails that received at least one click. |
metric |
stats.ratios.clickthroughratio |
stats.ratios.clickthroughratio |
The percentage of delivered emails that resulted in a click on a link. |
metric |
stats.ratios.contactslostratio |
stats.ratios.contactslostratio |
The ratio of contacts who were lost (e.g., unsubscribed, hard bounced) from an email campaign. |
metric |
stats.ratios.deliveredratio |
stats.ratios.deliveredratio |
The percentage of sent emails that were successfully delivered to recipients. |
metric |
stats.ratios.hardbounceratio |
stats.ratios.hardbounceratio |
The percentage of sent emails that resulted in a hard bounce (permanent delivery failure). |
metric |
stats.ratios.notsentratio |
stats.ratios.notsentratio |
The percentage of emails that were scheduled to be sent but were not actually sent. |
metric |
stats.ratios.openratio |
stats.ratios.openratio |
The percentage of delivered emails that were opened by recipients. |
metric |
stats.ratios.pendingratio |
stats.ratios.pendingratio |
The percentage of emails for which the delivery status is still pending. |
metric |
stats.ratios.replyratio |
stats.ratios.replyratio |
The percentage of delivered emails that received a reply from recipients. |
metric |
stats.ratios.softbounceratio |
stats.ratios.softbounceratio |
The percentage of sent emails that resulted in a soft bounce (temporary delivery failure). |
metric |
stats.ratios.spamreportratio |
stats.ratios.spamreportratio |
The percentage of delivered emails that were marked as spam by recipients. |
metric |
stats.ratios.unsubscribedratio |
stats.ratios.unsubscribedratio |
The percentage of delivered emails that resulted in a recipient unsubscribing. |
metric |
stats_failedToLoad |
stats_failedToLoad |
Indicates if statistics or an asset failed to load, commonly seen in email marketing performance data. |
dimension |
stats_ratios_bounceratio |
stats_ratios_bounceratio |
The ratio of total bounced emails to the total emails sent. |
metric |
stats_ratios_clickratio |
stats_ratios_clickratio |
The ratio of unique clicks on marketing emails to unique email opens. |
metric |
stats_ratios_clickthroughratio |
stats_ratios_clickthroughratio |
The click-through rate, representing the ratio of unique clicks to total emails delivered. |
metric |
stats_ratios_contactslostratio |
stats_ratios_contactslostratio |
The ratio of contacts lost (e.g., unsubscribed, bounced) from an email list. |
metric |
stats_ratios_deliveredratio |
stats_ratios_deliveredratio |
The ratio of successfully delivered marketing emails to the total emails sent. |
metric |
stats_ratios_hardbounceratio |
stats_ratios_hardbounceratio |
The ratio of hard bounced emails to the total emails sent, indicating permanent delivery failures. |
metric |
stats_ratios_notsentratio |
stats_ratios_notsentratio |
The ratio of emails that were not sent to the intended recipients. |
metric |
stats_ratios_openratio |
stats_ratios_openratio |
The ratio of unique marketing email opens to the total emails delivered. |
metric |
stats_ratios_pendingratio |
stats_ratios_pendingratio |
The ratio of emails that are currently in a pending state before sending. |
metric |
stats_ratios_replyratio |
stats_ratios_replyratio |
The ratio of replies received for marketing emails relative to the number of emails delivered. |
metric |
stats_ratios_softbounceratio |
stats_ratios_softbounceratio |
The ratio of soft bounced emails to the total emails sent, indicating temporary delivery failures. |
metric |
stats_ratios_spamreportratio |
stats_ratios_spamreportratio |
The ratio of spam reports to the total emails delivered. |
metric |
stats_ratios_unsubscribedratio |
stats_ratios_unsubscribedratio |
The ratio of contacts who unsubscribed from marketing emails to the total emails delivered. |
metric |
status |
status |
The current status of an object, such as a deal, workflow, or export. |
dimension |
subcategory |
subcategory |
A more specific classification under a main category for an object or content. |
dimension |
subject |
subject |
The subject line of the email or communication. |
dimension |
subscriptionBlogId |
subscriptionBlogId |
The unique identifier of the blog to which a subscription is associated. |
metric |
subscriptionDetails.officeLocationId |
subscriptionDetails.officeLocationId |
The unique identifier for the office location associated with a subscription. |
metric |
subscriptionDetails.subscriptionId |
subscriptionDetails.subscriptionId |
The unique identifier for a subscription. |
metric |
subscriptionName |
subscriptionName |
The name of the email subscription type. |
dimension |
targetLanguages.0 |
targetLanguages.0 |
The primary target language for content or a campaign. |
dimension |
targeting.GEO_LOCATION.0.localeSpecificLabel |
targeting.GEO_LOCATION.0.localeSpecificLabel |
A human-readable, locale-specific label for a geographic location target. |
dimension |
targeting.GEO_LOCATION.0.targetCode |
targeting.GEO_LOCATION.0.targetCode |
The code used to identify a specific geographic location for targeting purposes (e.g., country code). |
dimension |
targeting.LANGUAGE.0.localeSpecificLabel |
targeting.LANGUAGE.0.localeSpecificLabel |
A human-readable, locale-specific label for a language target. |
dimension |
targeting.LANGUAGE.0.targetCode |
targeting.LANGUAGE.0.targetCode |
The code used to identify a specific language for targeting purposes (e.g., ‘en’ for English). |
dimension |
task.subject |
task.subject |
The subject or title of a task engagement. |
dimension |
templatePath |
templatePath |
The file path to the email or content template used. |
dimension |
testing.abSampleSizeDefault |
testing.abSampleSizeDefault |
The default sample size percentage used for A/B testing variations. |
dimension |
testing.abSamplingDefault |
testing.abSamplingDefault |
The default sampling method for A/B testing. |
dimension |
testing.abStatus |
testing.abStatus |
The current status of an A/B test. |
dimension |
testing.abSuccessMetric |
testing.abSuccessMetric |
The metric used to determine the winner of an A/B test (e.g., open rate, click-through rate). |
dimension |
testing.abTestPercentage |
testing.abTestPercentage |
The percentage of recipients included in the A/B test. |
metric |
testing.hoursToWait |
testing.hoursToWait |
The number of hours to wait before automatically choosing an A/B test winner. |
metric |
testing.testId |
testing.testId |
The unique identifier for an A/B test. |
metric |
ticketIds |
associated_ticket_ids |
A list of unique identifiers for associated ticket records. |
dimension |
to |
to |
The primary recipient’s email address or name for an email communication. |
dimension |
total_amount |
total_amount |
metric |
|
total_revenue |
total_revenue |
The total revenue generated from all associated deals for a company or a contact. |
metric |
transactional |
transactional |
Indicates if an email is a transactional email, used for non-marketing communications such as order confirmations. |
dimension |
type |
type |
The type of an object or property (e.g., string, number, email for properties; EMAIL, CALL for engagements). |
dimension |
unpublishedAt |
unpublishedAt |
The timestamp when content, such as an email or page, was unpublished. |
metric |
unsubscribe_date |
unsubscribe_date |
The date a contact unsubscribed from all email communications or a specific subscription type. |
dimension |
updatedAt |
updatedAt |
The timestamp when the record was last updated. |
dimension |
updatedBy |
updatedBy |
The identifier of the user who last updated the record or object. |
metric |
updatedById |
updatedById |
The ID of the user who last updated the record. |
metric |
url |
url |
The URL associated with the record or content. |
dimension |
useRssHeadlineAsSubject |
useRssHeadlineAsSubject |
A boolean indicating whether the RSS feed headline should be used as the email subject line for blog subscription emails. |
dimension |
username |
username |
The username associated with a contact or social media profile. |
dimension |
utm_ad_content |
utm_ad_content |
The UTM parameter used to differentiate between different ads within a marketing campaign. |
dimension |
utm_campaign |
utm_campaign |
The UTM campaign parameter used to track the performance of a marketing campaign. |
dimension |
utm_content |
utm_content |
The UTM tracking parameter for ad content, used to differentiate between ads within the same campaign. |
dimension |
utm_medium |
utm_medium |
The UTM medium parameter used to track the channel of a marketing campaign (e.g., email, social). |
dimension |
utm_source |
utm_source |
The UTM source parameter used to track the origin of a marketing campaign (e.g., google, facebook). |
dimension |
utm_term |
utm_term |
The UTM tracking parameter for paid search keywords, identifying the keyword that led to a contact. |
dimension |
version_date |
version_date |
This field refers to the date of the HubSpot API version used for data collection, following a YYYY-MM format, indicating the release date of the API specification. |
dimension |
version_timestamp |
version_timestamp |
A timestamp indicating the version or last modification time of an object. |
dimension |
wasDraft |
wasDraft |
Indicates whether the content or object was originally saved as a draft. |
dimension |
webversion.domain |
webversion.domain |
The domain used for the web version of an email or landing page. |
dimension |
webversion.enabled |
webversion.enabled |
A boolean indicating whether a public web version of an email is enabled. |
dimension |
webversion.expiresAt |
webversion.expiresAt |
The timestamp indicating when the public web version of a marketing email will expire and no longer be accessible. |
dimension |
webversion.isPageRedirected |
webversion.isPageRedirected |
A boolean indicating if the web version of an email redirects to a different URL. |
dimension |
webversion.metaDescription |
webversion.metaDescription |
The meta description for the web version of the content. |
dimension |
webversion.redirectToPageId |
webversion.redirectToPageId |
The HubSpot page ID to which the web version of an email will redirect after its expiration or under certain conditions. |
metric |
webversion.redirectToUrl |
webversion.redirectToUrl |
The external URL to which the web version of an email will redirect, often used after its expiration or for specific routing. |
dimension |
webversion.slug |
webversion.slug |
The URL slug or identifier for the web version of an email. |
dimension |
webversion.url |
webversion.url |
The URL for the web version of the content. |
dimension |