Hubspot: Most-used fields

The table below gives information about most-used fields that you can import from Hubspot. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ab	ab	Identifies a characteristic related to A/B testing, which allows for testing two variations of content (e.g., emails, landing pages) to determine performance.	dimension
abVariation	abVariation	Indicates if the email is an A/B test variation.	dimension
absoluteUrl	absoluteUrl	The absolute URL of the published content.	dimension
amount	amount	The monetary value associated with a deal.	metric
analyticsPageId	analyticsPageId	The unique identifier for the analytics page associated with the content.	metric
analyticsPageType	analyticsPageType	The type of analytics page associated with the content.	dimension
archivedAt	archivedAt	The timestamp when the record was archived.	metric
associatedcompanyid	associatedcompanyid	This field historically represented the ID of the primary company associated with a contact. It is now a read-only property, with associations managed through HubSpot’s CRM Associations API.	dimension
author	author	The author of the content.	dimension
authorName	authorName	The display name of the author.	dimension
blogEmailType	blogEmailType	The type of blog email, such as instant, daily, or weekly digest.	dimension
blogRssSettings	blogRssSettings	Settings related to RSS feed for blog subscriptions.	dimension
campaign	campaign	The name or ID of a marketing campaign.	dimension
campaignName	campaignName	The name of a marketing campaign.	dimension
campaignUtm	campaignUtm	The UTM campaign parameter value associated with an event or record.	dimension
campaign_name	campaign_name	The name of the marketing campaign an email or other content belongs to.	dimension
canonical-vid	canonical-vid	The canonical (primary) unique identifier for a website visitor, used to link their activities to a specific contact record in HubSpot.	dimension
categoryId	categoryId	The unique identifier for the category of the content.	metric
channel	channel	This field identifies the communication channel through which an interaction occurred, such as email, social media, chat, or a custom messaging service.	dimension
channel_drill_down_{NUM}	channel_drill_down_{NUM}	This field captures a granular detail (drill-down level) about the channel through which an interaction (e.g., contact creation, latest activity) occurred. For example, if the channel is ‘Organic Search’, a drill-down might specify the search engine or a specific keyword.	dimension
clonedFrom	clonedFrom	The ID of the original object from which this record was cloned.	metric
closedate	closedate	The date and time when a deal was closed.	dimension
companies.city	companies.city	The city where the associated company is located.	dimension
companies.closedate	companies.closedate	For companies, this field indicates the date when the company achieved ‘customer’ lifecycle stage, automatically set by HubSpot. For deals, it represents the anticipated or actual date a deal is expected to close or was closed.	metric
companies.country	companies.country	The country where the associated company is located.	dimension
companies.hs_pipeline	companies.hs_pipeline	The unique identifier for the sales or service pipeline to which the company record is currently associated.	dimension
companies.hubspot_team_id	companies.hubspot_team_id	This property identifies the unique ID of the HubSpot team associated with a company record, indicating which team is responsible for or primarily manages the company.	dimension
companies.name	companies.name	The name of the associated company.	dimension
companies.recent_deal_close_date	companies.recent_deal_close_date	This field automatically records the date of the last associated deal that was closed as ‘won’ for a specific company.	metric
company	company	This field refers to the Company object in HubSpot, which stores data about businesses and organizations that interact with your business.	dimension
company.city	company.city	The city where the company is located.	dimension
company.country	company.country	The country where the company is located.	dimension
company.name	company.name	The name of the company.	dimension
company_id	company_id	The unique identifier for a company record.	dimension
contact_id	contact_id	The unique identifier for a contact record.	dimension
content.widgets.hs_email_body.body.html	content.widgets.hs_email_body.body.html	The HTML content of the email body, specifically within a HubSpot email widget.	dimension
contentTypeCategory	contentTypeCategory	The category or type of the content, such as ‘BLOG_POST’, ‘EMAIL’, or ‘LANDING_PAGE’.	metric
createdAt	createdAt	The timestamp when the record was created.	dimension
createdById	createdById	The ID of the user who created the record.	metric
createdate	createdatetime	This field stores the date and time when a record (e.g., deal, contact, company) was initially created in HubSpot. It is automatically set by HubSpot, but can sometimes be set or updated via API.	dimension
currentState	currentState	The current state of the content or object.	dimension
currentlyPublished	currentlyPublished	Indicates if the content is currently published.	dimension
customReplyTo	customReplyTo	The custom ‘reply-to’ email address set for an email campaign or send.	dimension
customReplyToEnabled	customReplyToEnabled	A boolean indicating if a custom ‘reply-to’ email address is enabled for an email.	dimension
date	date	This field represents a specific calendar date, typically without a time component, and is formatted according to ISO 8601 (YYYY-MM-DD) or as a UTC midnight aligned Unix millisecond timestamp.	dimension
dealId	dealId	The unique identifier for a deal record.	metric
dealIds	associated_deal_ids	A list of unique identifiers for associated deal records.	dimension
deal_source	deal_source	This field indicates the original source or channel through which a deal was acquired, providing insight into where the sales opportunity originated.	dimension
dealname	dealname	The name of the deal.	dimension
dealstage	dealstage	The current stage of the deal in the sales pipeline.	dimension
domain	domain	The domain associated with the content or email.	dimension
email	email	The email address associated with a contact or record.	dimension
emailBody	emailBody	The HTML body content of the email.	dimension
emailCampaignGroupId	emailCampaignGroupId	The unique identifier for the email campaign group to which an email belongs.	metric
emailTemplateMode	emailTemplateMode	The mode or type of an email template used for a marketing email.	dimension
emailbodyPlaintext	emailbodyPlaintext	The plain text body content of the email.	dimension
feedbackSurveyId	feedbackSurveyId	The unique identifier for a feedback survey.	dimension
firstname	firstname	The first name of a person associated with a record.	dimension
folderId	folderId	The unique identifier for a folder where assets or files are organized.	metric
form.createdAt	form.createdAt	The timestamp when the form was created.	dimension
form.formType	form.formType	The type of the form, such as ‘hubspot’ for standard forms, ‘captured’ for non-HubSpot forms, or ‘flow’ for pop-up forms.	dimension
form.guid	form.guid	The unique identifier (GUID) for the form.	dimension
form.name	form.name	The name of the form.	dimension
form.portalId	form.portalId	The unique identifier for the HubSpot portal where the form resides.	metric
from.replyTo	from.replyTo	The email address designated for replies to the sender.	dimension
fromName	fromName	The display name of the sender for marketing emails.	dimension
full_name	full_name	This field represents the combined first and last names of an individual, typically derived from separate firstname and lastname properties.	dimension
gender	gender	The gender of the contact.	dimension
hs_additional_emails	hs_additional_emails	This field stores secondary or additional email addresses associated with a contact. It is a read-only property via API v3, with modifications typically requiring legacy v1 endpoints or specific workflows.	dimension
hs_analytics_first_referrer	hs_analytics_first_referrer	This field records the URL of the first website or source that referred a visitor to your site, capturing the initial point of contact for a lead.	dimension
hs_analytics_first_url	hs_analytics_first_url	This field records the URL of the very first page a contact visited on your website, automatically set by HubSpot. It is a read-only property.	dimension
hs_analytics_source	hs_analytics_source	The original source through which a contact or company was acquired (e.g., Organic Search, Social Media, Referral). This is a HubSpot internal analytics property.	dimension
hs_analytics_source_data_{NUM}	hs_analytics_source_data_{NUM}	Detailed data about the source through which a contact or company was acquired, with ‘{NUM}’ representing a specific data point or index. This is a HubSpot internal analytics property.	dimension
hs_closed_amount	hs_closed_amount	The monetary amount of a closed deal.	metric
hs_email_optout	hs_email_optout	A boolean property that indicates whether the contact’s email address has opted out of all email communications.	dimension
hs_is_closed	hs_is_closed	This boolean field indicates whether a deal has reached a closed status, meaning it has either been won or lost. It is a calculated property and typically read-only.	dimension
hs_is_closed_lost	hs_is_closed_lost	This boolean field indicates whether a deal has been moved to a ‘closed lost’ stage in the sales pipeline. It is a calculated and typically read-only property.	dimension
hs_is_closed_won	hs_is_closed_won	This boolean field indicates whether a deal has been successfully moved to a ‘closed won’ stage, signifying a successful transaction. It is a calculated and typically read-only property.	dimension
hs_latest_source	hs_latest_source	This field indicates the most recent source or channel through which a contact or company interacted with your content or website.	dimension
hs_latest_source_data_{NUM}	hs_latest_source_data_{NUM}	This field provides additional granular details or a drill-down level about the latest source of interaction, offering more context beyond the primary hs_latest_source field.	dimension
hs_open_deal_create_date	hs_open_deal_create_date	The creation date of a deal that is currently in an open stage within the sales pipeline.	dimension
htmlTitle	htmlTitle	The HTML title of the content.	dimension
hubspot_owner_id	hubspot_owner_id	The unique identifier of the HubSpot user assigned as the owner of the record.	dimension
hubspot_team_id	hubspot_team_id	This field contains the unique identifier for the HubSpot team assigned to an owner or associated with an object like a deal or contact.	dimension
hubspotscore	hubspotscore	This field represents the HubSpot Score, a calculated property reflecting a contact’s engagement and fit, often used for lead scoring. It is typically a read-only, calculated property.	metric
id	id	The unique identifier for the record.	dimension
industry	industry	The industry in which the company or contact operates.	dimension
isGraymailSuppressionEnabled	isGraymailSuppressionEnabled	A boolean indicating if graymail suppression is enabled for email campaigns to avoid sending to less engaged recipients.	dimension
isPublished	isPublished	Indicates whether the content (e.g., an email) has been published.	dimension
isRecipientFatigueSuppressionEnabled	isRecipientFatigueSuppressionEnabled	A boolean indicating if recipient fatigue suppression is enabled to prevent over-mailing contacts.	dimension
jobtitle	jobtitle	The job title of the contact.	dimension
label	label	The user-friendly name or display label for a property or item.	dimension
language	language	The language preference of a contact or the language of a content asset.	dimension
lastname	lastname	The last name of a person associated with a record.	dimension
list.archived	list.archived	A boolean indicating if the list is archived.	dimension
list.authorId	list.authorId	The unique identifier of the user who created the list.	metric
list.createdAt	list.createdAt	The date and time when the list was created.	dimension
list.deleted	list.deleted	A boolean indicating if the list has been deleted.	dimension
list.dynamic	list.dynamic	A boolean indicating if the list is a dynamic (active) list that updates automatically.	dimension
list.internal	list.internal	A boolean indicating if the list is an internal HubSpot list.	dimension
list.internalListId	list.internalListId	The internal unique identifier for the list.	metric
list.limitExempt	list.limitExempt	Indicates if a specific list is exempt from certain API rate limits or restrictions.	dimension
list.listId	list.listId	The unique identifier for the list.	metric
list.listType	list.listType	The type of list, such as ‘STATIC’ or ‘ACTIVE’.	dimension
list.name	list.name	The name of the list.	dimension
list.portalId	list.portalId	The HubSpot portal ID where the list resides.	metric
list.readOnly	list.readOnly	A boolean indicating if the list is read-only.	dimension
list.teamIds	list.teamIds	A list of team IDs that have access to or are associated with a particular list.	dimension
list.updatedAt	list.updatedAt	The date and time when the list was last updated.	dimension
liveDomain	liveDomain	The live domain where the content is published.	dimension
maxRssEntries	maxRssEntries	The maximum number of RSS entries to display in an email.	metric
name	name	The name of the record or content (e.g., email name, form name).	dimension
ownerIds	associated_owner_ids	A list of unique identifiers for all associated owners of the record.	dimension
page.id	page.id	The unique identifier for a specific page in HubSpot’s CMS.	metric
page.name	page.name	The name or title of a specific page in HubSpot’s CMS.	dimension
pageExpiryDate	pageExpiryDate	The date and time when a HubSpot content page is scheduled to expire.	metric
pageExpiryEnabled	pageExpiryEnabled	Indicates whether an expiry date is enabled for a specific content page in HubSpot.	dimension
pageExpiryRedirectUrl	pageExpiryRedirectUrl	The URL to which visitors are redirected after a HubSpot content page expires.	dimension
pageRedirected	pageRedirected	Indicates if a page or web version is configured to redirect to another URL.	dimension
portalId	portalId	The unique identifier for the HubSpot portal (account).	metric
previewKey	previewKey	A key used to access a preview of content, such as an email or page.	dimension
primaryEmailCampaignId	primaryEmailCampaignId	The unique identifier of the primary email campaign associated with an object or event.	metric
processingStatus	processingStatus	The current processing status of the content or task.	dimension
publishDate	publishDate	The date and time when the content (e.g., email, page) was published.	dimension
publish_date	publish_date	The date when content (e.g., blog post, page, email) was published.	dimension
publishedAt	publishedAt	The timestamp when the content was published.	dimension
publishedByEmail	publishedByEmail	The email address of the user who published a piece of content.	dimension
publishedById	publishedById	The user ID of the person who published a piece of content.	metric
publishedByName	publishedByName	The name of the user who published a piece of content.	dimension
rssEmailAuthorLineTemplate	rssEmailAuthorLineTemplate	A template used to define the format of the author’s line in an RSS-to-email feed.	dimension
rssEmailBlogImageMaxWidth	rssEmailBlogImageMaxWidth	The maximum width allowed for blog images within an RSS-to-email campaign.	metric
rssEmailByText	rssEmailByText	The text used to denote the author in an RSS-driven email.	dimension
rssEmailClickThroughText	rssEmailClickThroughText	The click-through text used in an RSS-driven email.	dimension
rssEmailCommentText	rssEmailCommentText	The comment text used in an RSS-driven email.	dimension
rssEmailEntryTemplate	rssEmailEntryTemplate	A template used to define the structure and content of an individual entry within an RSS-to-email feed.	dimension
rssEmailEntryTemplateEnabled	rssEmailEntryTemplateEnabled	Indicates if an RSS email entry template is enabled.	dimension
rssEmailImageMaxWidth	rssEmailImageMaxWidth	The maximum width for images in an RSS-driven email.	metric
rssEmailUrl	rssEmailUrl	The URL of the RSS feed used for an RSS-driven email.	dimension
rssToEmailTiming	rssToEmailTiming	The scheduling or frequency settings for sending out RSS-to-email updates.	dimension
rssUrl	rssUrl	The URL of the RSS feed used for pulling content into RSS-to-email campaigns.	dimension
securityState	securityState	The security status or state of an object or account.	dimension
sendOnPublish	sendOnPublish	A boolean indicating if the content (e.g., email, social post) should be sent or published immediately upon creation.	dimension
slug	slug	The URL slug for the content.	dimension
state	state	The current state or status of the content (e.g., DRAFT, PUBLISHED).	dimension
stats.counters.bounce	stats.counters.bounce	The count of emails that bounced during a campaign send.	metric
stats.counters.click	stats.counters.click	The total number of clicks on links within the email.	metric
stats.counters.contactslost	stats.counters.contactslost	The number of contacts lost (e.g., unsubscribed or hard bounced).	metric
stats.counters.delivered	stats.counters.delivered	The total number of emails successfully delivered to recipients.	metric
stats.counters.dropped	stats.counters.dropped	The number of emails that were not sent by HubSpot due to various reasons (e.g., invalid email, unengaged).	metric
stats.counters.hardbounced	stats.counters.hardbounced	The number of emails that resulted in a permanent delivery failure.	metric
stats.counters.notsent	stats.counters.notsent	The number of emails that were not sent for various reasons.	metric
stats.counters.open	stats.counters.open	The total number of times the email was opened by recipients.	metric
stats.counters.pending	stats.counters.pending	The number of emails that are currently awaiting delivery.	metric
stats.counters.reply	stats.counters.reply	The total number of replies received for the email.	metric
stats.counters.selected	stats.counters.selected	The number of contacts selected as recipients for the email.	metric
stats.counters.sent	stats.counters.sent	The total number of emails sent.	metric
stats.counters.softbounced	stats.counters.softbounced	The number of emails that resulted in a temporary delivery failure.	metric
stats.counters.spamreport	stats.counters.spamreport	The number of times the email was marked as spam by recipients.	metric
stats.counters.suppressed	stats.counters.suppressed	The number of emails that were suppressed (not sent) due to various reasons (e.g., unsubscribed, bounced).	metric
stats.counters.unsubscribed	stats.counters.unsubscribed	The number of recipients who unsubscribed from the email list.	metric
stats.deviceBreakdown.click_device_type.computer	stats.deviceBreakdown.click_device_type.computer	The number of clicks from computer devices.	metric
stats.deviceBreakdown.click_device_type.mobile	stats.deviceBreakdown.click_device_type.mobile	The number of clicks from mobile devices.	metric
stats.deviceBreakdown.click_device_type.unknown	stats.deviceBreakdown.click_device_type.unknown	The number of clicks from unknown device types.	metric
stats.deviceBreakdown.open_device_type.computer	stats.deviceBreakdown.open_device_type.computer	The number of opens from computer devices.	metric
stats.deviceBreakdown.open_device_type.mobile	stats.deviceBreakdown.open_device_type.mobile	The number of opens from mobile devices.	metric
stats.deviceBreakdown.open_device_type.unknown	stats.deviceBreakdown.open_device_type.unknown	The number of opens from unknown device types.	metric
stats_failedToLoad	stats_failedToLoad	Indicates if statistics or an asset failed to load, commonly seen in email marketing performance data.	dimension
stats_ratios_bounceratio	stats_ratios_bounceratio	The ratio of total bounced emails to the total emails sent.	metric
stats_ratios_clickratio	stats_ratios_clickratio	The ratio of unique clicks on marketing emails to unique email opens.	metric
stats_ratios_clickthroughratio	stats_ratios_clickthroughratio	The click-through rate, representing the ratio of unique clicks to total emails delivered.	metric
stats_ratios_contactslostratio	stats_ratios_contactslostratio	The ratio of contacts lost (e.g., unsubscribed, bounced) from an email list.	metric
stats_ratios_deliveredratio	stats_ratios_deliveredratio	The ratio of successfully delivered marketing emails to the total emails sent.	metric
stats_ratios_hardbounceratio	stats_ratios_hardbounceratio	The ratio of hard bounced emails to the total emails sent, indicating permanent delivery failures.	metric
stats_ratios_notsentratio	stats_ratios_notsentratio	The ratio of emails that were not sent to the intended recipients.	metric
stats_ratios_openratio	stats_ratios_openratio	The ratio of unique marketing email opens to the total emails delivered.	metric
stats_ratios_pendingratio	stats_ratios_pendingratio	The ratio of emails that are currently in a pending state before sending.	metric
stats_ratios_replyratio	stats_ratios_replyratio	The ratio of replies received for marketing emails relative to the number of emails delivered.	metric
stats_ratios_softbounceratio	stats_ratios_softbounceratio	The ratio of soft bounced emails to the total emails sent, indicating temporary delivery failures.	metric
stats_ratios_spamreportratio	stats_ratios_spamreportratio	The ratio of spam reports to the total emails delivered.	metric
stats_ratios_unsubscribedratio	stats_ratios_unsubscribedratio	The ratio of contacts who unsubscribed from marketing emails to the total emails delivered.	metric
subcategory	subcategory	A more specific classification under a main category for an object or content.	dimension
subject	subject	The subject line of the email or communication.	dimension
subscriptionBlogId	subscriptionBlogId	The unique identifier of the blog to which a subscription is associated.	metric
subscriptionDetails.officeLocationId	subscriptionDetails.officeLocationId	The unique identifier for the office location associated with a subscription.	metric
subscriptionDetails.subscriptionId	subscriptionDetails.subscriptionId	The unique identifier for a subscription.	metric
subscriptionName	subscriptionName	The name of the email subscription type.	dimension
templatePath	templatePath	The file path to the email or content template used.	dimension
testing.abSampleSizeDefault	testing.abSampleSizeDefault	The default sample size percentage used for A/B testing variations.	dimension
testing.abSamplingDefault	testing.abSamplingDefault	The default sampling method for A/B testing.	dimension
testing.abStatus	testing.abStatus	The current status of an A/B test.	dimension
testing.abSuccessMetric	testing.abSuccessMetric	The metric used to determine the winner of an A/B test (e.g., open rate, click-through rate).	dimension
testing.abTestPercentage	testing.abTestPercentage	The percentage of recipients included in the A/B test.	metric
testing.hoursToWait	testing.hoursToWait	The number of hours to wait before automatically choosing an A/B test winner.	metric
testing.testId	testing.testId	The unique identifier for an A/B test.	metric
ticketIds	associated_ticket_ids	A list of unique identifiers for associated ticket records.	dimension
transactional	transactional	Indicates if an email is a transactional email, used for non-marketing communications such as order confirmations.	dimension
type	type	The type of an object or property (e.g., string, number, email for properties; EMAIL, CALL for engagements).	dimension
unpublishedAt	unpublishedAt	The timestamp when content, such as an email or page, was unpublished.	metric
updatedAt	updatedAt	The timestamp when the record was last updated.	dimension
updatedById	updatedById	The ID of the user who last updated the record.	metric
url	url	The URL associated with the record or content.	dimension
useRssHeadlineAsSubject	useRssHeadlineAsSubject	A boolean indicating whether the RSS feed headline should be used as the email subject line for blog subscription emails.	dimension
version_date	version_date	This field refers to the date of the HubSpot API version used for data collection, following a YYYY-MM format, indicating the release date of the API specification.	dimension
version_timestamp	version_timestamp	This field represents the timestamp, likely in Unix milliseconds, corresponding to the version_date of the HubSpot API used for data collection.	dimension
webversion.domain	webversion.domain	The domain used for the web version of an email or landing page.	dimension
webversion.metaDescription	webversion.metaDescription	The meta description for the web version of the content.	dimension
webversion.url	webversion.url	The URL for the web version of the content.	dimension