Hubspot: Most-used fields

The table below gives information about most-used fields that you can import from Hubspot. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ab	ab	Identifies a characteristic related to A/B testing, which allows for testing two variations of content (e.g., emails, landing pages) to determine performance.	dimension
abHoursToWait	abHoursToWait	The number of hours to wait before automatically choosing an A/B test winner for marketing emails.	metric
abTestPercentage	abTestPercentage	The percentage of recipients included in the A/B test for marketing emails.	metric
abVariation	abVariation	Indicates if the email is an A/B test variation.	dimension
absoluteUrl	absoluteUrl	The absolute URL of the published content.	dimension
activityType	activityType	The type of engagement activity, such as ‘CALL’, ‘EMAIL’, ‘MEETING’, or ‘TASK’.	dimension
address	address	The street address for a contact or company.	dimension
amount	amount	The monetary value associated with a deal.	metric
analyticsPageId	analyticsPageId	The unique identifier for the analytics page associated with the content.	metric
analyticsPageType	analyticsPageType	The type of analytics page associated with the content.	dimension
annualrevenue	annualrevenue	The annual revenue of a company associated with a contact.	dimension
appName	appName	The name of the application that initiated an event or action within HubSpot.	dimension
archivedAt	archivedAt	The timestamp when the record was archived.	metric
associatedcompanyid	associatedcompanyid	The unique identifier of the company associated with a contact or deal.	metric
audience_type	audience_type		dimension
author	author	The author of the content.	dimension
authorName	authorName	The display name of the author.	dimension
behavior_score	behavior_score	A custom property used to track and quantify a contact’s engagement and activity with your business. This score is typically managed through HubSpot workflows and is not a default API field.	metric
blogEmailType	blogEmailType	The type of blog email, such as instant, daily, or weekly digest.	dimension
blogRssSettings	blogRssSettings	Settings related to RSS feed for blog subscriptions.	dimension
call.body	call.body	The detailed notes or description of a call engagement.	dimension
call.disposition	call.disposition	The outcome or disposition of a call engagement (e.g., ‘Completed’, ‘Left Voicemail’).	dimension
call.toNumber	call.toNumber	The phone number that was called in a call engagement.	metric
campaign	campaign	The name or ID of a marketing campaign.	dimension
campaign name	campaign name	The name of the marketing campaign.	dimension
campaignName	campaignName	The name of a marketing campaign.	dimension
campaignUtm	campaignUtm	The UTM campaign parameter value associated with an event or record.	dimension
campaign_name	campaign_name	The name of the marketing campaign an email or other content belongs to.	dimension
canSpamSettingsId	canSpamSettingsId	An identifier for the CAN-SPAM compliance settings applied to marketing emails, ensuring adherence to anti-spam regulations.	metric
categoryId	categoryId	The unique identifier for the category of the content.	metric
clonedFrom	clonedFrom	The ID of the original object from which this record was cloned.	metric
closedate	closedate	The date and time when a deal was closed.	metric
companies.account_stage	companies.account_stage	A custom company property representing the current stage of a company within a specific business process or customer journey.	dimension
companies.annualrevenue	companies.annualrevenue	The actual or estimated annual revenue of the company, a default company property in HubSpot. This field can be manually entered or auto-filled by HubSpot’s enrichment tools.	metric
companies.city	companies.city	The city where the associated company is located.	dimension
companies.closedate	companies.closedate	The date when an associated deal with the company was closed.	dimension
companies.company_description	companies.company_description	A short statement about the company’s mission and goals.	dimension
companies.country	companies.country	The country where the associated company is located.	dimension
companies.days_to_close	companies.days_to_close	The number of days it took to close an associated deal with the company.	metric
companies.description	companies.description	A short statement about the company’s mission and goals.	dimension
companies.first_contact_createdate	companies.first_contact_createdate	The date when the very first contact associated with this company was created in HubSpot.	metric
companies.first_conversion_date	companies.first_conversion_date	The date of the first form submission or conversion activity by any contact associated with the company.	metric
companies.first_conversion_event_name	companies.first_conversion_event_name	The name of the first conversion event (e.g., form submission) associated with the company.	dimension
companies.hs_analytics_last_touch_converting_campaign	companies.hs_analytics_last_touch_converting_campaign	The campaign responsible for the most recent interaction that led to the creation of the first contact associated with this company.	dimension
companies.hs_country_code	companies.hs_country_code	The two-letter country code (e.g., US) where the company is located.	dimension
companies.hs_date_entered_marketingqualifiedlead	companies.hs_date_entered_marketingqualifiedlead	The date and time when the company entered the ‘Marketing Qualified Lead’ lifecycle stage.	dimension
companies.hs_date_entered_salesqualifiedlead	companies.hs_date_entered_salesqualifiedlead	The date and time when the company entered the ‘Sales Qualified Lead’ lifecycle stage.	dimension
companies.hs_date_exited_marketingqualifiedlead	companies.hs_date_exited_marketingqualifiedlead	The date and time when the company exited the ‘Marketing Qualified Lead’ lifecycle stage.	dimension
companies.hs_date_exited_salesqualifiedlead	companies.hs_date_exited_salesqualifiedlead	The date and time when the company exited the ‘Sales Qualified Lead’ lifecycle stage.	dimension
companies.hs_ideal_customer_profile	companies.hs_ideal_customer_profile	A HubSpot-specific property used to define or categorize a company’s ideal customer profile.	dimension
companies.hs_industry_group	companies.hs_industry_group	The industry group to which a company belongs, often used for segmentation and reporting.	dimension
companies.hs_is_intent_monitored	companies.hs_is_intent_monitored	Indicates whether intent signals are being monitored for the company, often used in sales and marketing to identify purchase intent. This is a HubSpot internal property.	dimension
companies.hs_is_target_account	companies.hs_is_target_account	Indicates if the company is marked as a target account for account-based marketing strategies.	dimension
companies.hs_last_sales_activity_type	companies.hs_last_sales_activity_type	The type of the most recent sales activity (e.g., call, email, meeting) associated with the company.	dimension
companies.hs_lead_status	companies.hs_lead_status	The current sales lead status of the company, reflecting its engagement and qualification stage within the sales process.	dimension
companies.hs_object_source	companies.hs_object_source	The initial source through which the company record was created in HubSpot.	dimension
companies.hs_object_source_detail_{NUM}	companies.hs_object_source_detail_{NUM}	Additional details about the source of the company record, providing more granular information about its origin. For example, the specific form or integration.	dimension
companies.hs_object_source_label	companies.hs_object_source_label	A human-readable label for the source of the company record.	dimension
companies.hs_quick_context	companies.hs_quick_context	A rich text property for companies to store quick notes or summaries, often populated from the Company summary card.	dimension
companies.hs_target_account	companies.hs_target_account	Indicates if the company is identified as a target account, important for account-based marketing efforts.	dimension
companies.hs_task_label	companies.hs_task_label	The label or category assigned to a task related to a specific company. This is a HubSpot internal property.	dimension
companies.hs_time_in_marketingqualifiedlead	companies.hs_time_in_marketingqualifiedlead	The cumulative time, in seconds, the company has spent in the ‘Marketing Qualified Lead’ lifecycle stage.	dimension
companies.hs_time_in_salesqualifiedlead	companies.hs_time_in_salesqualifiedlead	The cumulative time, in seconds, the company has spent in the ‘Sales Qualified Lead’ lifecycle stage.	dimension
companies.hubspotscore	companies.hubspotscore	A score that indicates the company’s engagement and likelihood to become a customer, based on various activities and properties.	dimension
companies.industry	companies.industry	The industry in which the company operates.	dimension
companies.lifecyclestage	companies.lifecyclestage	The overall lifecycle stage of the company within the marketing and sales process.	dimension
companies.name	companies.name	The name of the associated company.	dimension
companies.num_conversion_events	companies.num_conversion_events	The total number of conversion events (e.g., form submissions) associated with the company.	metric
companies.state	companies.state	The state or province where the company is located.	dimension
companies.total_revenue	companies.total_revenue	The total revenue generated from deals closed with the company or organization.	dimension
companies.tracking_source	companies.tracking_source	The original source through which a company record was created or first tracked in HubSpot (e.g., organic search, direct traffic).	dimension
companies.type	companies.type	The type of relationship the company has with your business (e.g., prospect, partner, customer).	dimension
companies.vertical	companies.vertical	The specific industry or market segment in which the company operates.	dimension
company.address	company.address	The primary street address of the company.	dimension
company.address2	company.address2	The secondary address information for the company, such as apartment or suite number.	dimension
company.annualrevenue	company.annualrevenue	The annual revenue of the company.	metric
company.city	company.city	The city where the company is located.	dimension
company.closedate	company.closedate	The date when the company’s associated deal was last closed.	dimension
company.company_size_employees_	company.company_size_employees_	The number of employees working at the company.	dimension
company.company_type	company.company_type	The type or industry classification of the company.	dimension
company.country	company.country	The country where the company is located.	dimension
company.createdate	company.createdate	The date when the company record was created.	metric
company.name	company.name	The name of the company.	dimension
company_id	company_id	The unique identifier for a company record.	dimension
contact_id	contact_id	The unique identifier for a contact record.	dimension
content.widgets.hs_email_body.body.html	content.widgets.hs_email_body.body.html	The HTML content of the email body, specifically within a HubSpot email widget.	dimension
contentTypeCategory	contentTypeCategory	The category or type of the content, such as ‘BLOG_POST’, ‘EMAIL’, or ‘LANDING_PAGE’.	metric
country	country	The country associated with a record (e.g., contact’s country, company’s country).	dimension
coupon	coupon	A custom property storing a unique coupon or discount code, often generated and managed by third-party marketing automation apps integrated with HubSpot. It is not a standard HubSpot API field.	dimension
created	created	The timestamp when the record was created.	dimension
createdAt	createdAt	The timestamp when the record was created.	dimension
createdById	createdById	The ID of the user who created the record.	metric
createdate	createdatetime	The date and time when the record was created.	dimension
currentState	currentState	The current state of the content or object.	dimension
currentlyPublished	currentlyPublished	Indicates if the content is currently published.	dimension
customReplyTo	customReplyTo	The custom ‘reply-to’ email address set for an email campaign or send.	dimension
customReplyToEnabled	customReplyToEnabled	A boolean indicating if a custom ‘reply-to’ email address is enabled for an email.	dimension
date	date	A date-based property that could represent various events or milestones for a record (e.g., creation date, last activity date, or a custom event date). HubSpot supports both date-only and datetime properties.	dimension
datetime	datetime	A specific date and time, often used for events or timestamps.	dimension
dealId	dealId	The unique identifier for a deal record.	metric
dealIds	associated_deal_ids	A list of unique identifiers for associated deal records.	dimension
dealname	dealname	The name of the deal.	dimension
dealstage	dealstage	The current stage of the deal in the sales pipeline.	dimension
dealtype	dealtype	The type of deal, which can be used to categorize sales opportunities.	dimension
domain	domain	The domain associated with the content or email.	dimension
email	email	The email address associated with a contact or record.	dimension
email campaign id	email campaign id	The unique identifier for an email marketing campaign.	metric
email.from.email	email.from.email	The email address of the sender.	dimension
email.to.email	email.to.email	The email addresses of the recipients.	dimension
emailBody	emailBody	The HTML body content of the email.	dimension
emailCampaignGroupId	emailCampaignGroupId	The unique identifier for the email campaign group to which an email belongs.	metric
emailTemplateMode	emailTemplateMode	The mode or type of an email template used for a marketing email.	dimension
emailType	emailType	The type of email, such as ‘marketing’ or ‘transactional’.	dimension
emailbodyPlaintext	emailbodyPlaintext	The plain text body content of the email.	dimension
end_date	end_date	The end date of a specific period or event.	dimension
engagements_last_meeting_booked	engagements_last_meeting_booked	The timestamp of the last meeting booked for a record.	metric
event type	event type	The specific type of an event that occurred.	dimension
feedbackSurveyId	feedbackSurveyId	The unique identifier for a feedback survey.	dimension
firmographic_demographic_score	firmographic_demographic_score	A property used to score leads or companies based on their firmographic (company-level data like industry, size) and demographic (individual-level data like job title, location) attributes.	metric
firstname	firstname	The first name of a person associated with a record.	dimension
folderId	folderId	The unique identifier for a folder where assets or files are organized.	metric
form.createdAt	form.createdAt	The timestamp when the form was created.	dimension
form.formType	form.formType	The type of the form, such as ‘hubspot’ for standard forms, ‘captured’ for non-HubSpot forms, or ‘flow’ for pop-up forms.	dimension
form.guid	form.guid	The unique identifier (GUID) for the form.	dimension
form.name	form.name	The name of the form.	dimension
form.portalId	form.portalId	The unique identifier for the HubSpot portal where the form resides.	metric
from.replyTo	from.replyTo	The email address designated for replies to the sender.	dimension
fromName	fromName	The display name of the sender for marketing emails.	dimension
gender	gender	The gender of the contact.	dimension
hs_analytics_first_timestamp	hs_analytics_first_timestamp	The timestamp of the contact’s first interaction with your website.	dimension
hs_analytics_first_touch_converting_campaign	hs_analytics_first_touch_converting_campaign	The first campaign the visitor interacted with before being created as a contact.	dimension
hs_analytics_last_touch_converting_campaign	hs_analytics_last_touch_converting_campaign	The most recent campaign the visitor interacted with before being created as a contact.	dimension
hs_analytics_revenue	hs_analytics_revenue	The total revenue attributed to a contact or company through analytics tracking. This is a HubSpot internal analytics property.	metric
hs_analytics_source	hs_analytics_source	The original source through which a contact or company was acquired (e.g., Organic Search, Social Media, Referral). This is a HubSpot internal analytics property.	dimension
hs_analytics_source_data_{NUM}	hs_analytics_source_data_{NUM}	Detailed data about the source through which a contact or company was acquired, with ‘{NUM}’ representing a specific data point or index. This is a HubSpot internal analytics property.	dimension
hs_campaign	hs_campaign	The name of the marketing campaign associated with the record.	dimension
hs_closed_amount	hs_closed_amount	The monetary amount of a closed deal.	metric
hs_closed_won_count	hs_closed_won_count	A HubSpot-calculated property representing the count of deals that were closed as ‘won’.	metric
hs_closed_won_date	hs_closed_won_date	The date when a deal was closed as ‘won’. This property is often automatically set by HubSpot when a deal moves to a closed-won stage.	dimension
hs_content_membership_email	hs_content_membership_email	The email address associated with the contact’s content membership.	dimension
hs_deal_score	hs_deal_score	A score that indicates the health and likelihood of a deal to close, based on various deal properties and activities.	dimension
hs_email_first_click_date	hs_email_first_click_date	The date and time of the first recorded click on an email by the recipient.	dimension
hs_email_first_open_date	hs_email_first_open_date	The date and time of the first recorded open of an email by the recipient.	dimension
hs_email_first_send_date	hs_email_first_send_date	The date and time when the first email was sent to the recipient.	dimension
hs_email_last_click_date	hs_email_last_click_date	The date and time of the most recent recorded click on an email by the recipient.	dimension
hs_email_last_open_date	hs_email_last_open_date	The date and time of the most recent recorded open of an email by the recipient.	dimension
hs_email_last_send_date	hs_email_last_send_date	The date and time when the most recent email was sent to the recipient.	dimension
hs_latest_source	hs_latest_source	The most recent original source of a contact’s interaction, such as ‘Organic Search’ or ‘Direct Traffic’.	dimension
hs_latest_source_data_{NUM}	hs_latest_source_data_{NUM}	Additional data providing granular details about the latest source of interaction for a record, such as specific campaigns or referring sites. {NUM} indicates a specific level of detail (e.g., drill-down 1 or 2).	dimension
hs_lead_status	hs_lead_status	The current status of a lead in the sales process (e.g., New, Open, In Progress). This is a HubSpot internal property.	dimension
hs_lifecyclestage_marketingqualifiedlead_date	hs_lifecyclestage_marketingqualifiedlead_date	The date and time when the contact became a Marketing Qualified Lead.	metric
hs_lifecyclestage_salesqualifiedlead_date	hs_lifecyclestage_salesqualifiedlead_date	The date when a contact or company became a Sales Qualified Lead (SQL). This is a HubSpot internal property.	metric
hs_marketable_reason_type	hs_marketable_reason_type	The type or category of reason why a contact is considered marketable (e.g., ‘subscribed’).	dimension
hs_v2_date_entered_customer	hs_v2_date_entered_customer	The date and time when a contact or company entered the ‘Customer’ lifecycle stage, reflecting a version 2 calculation method for historical data.	dimension
hs_v2_date_entered_marketingqualifiedlead	hs_v2_date_entered_marketingqualifiedlead	The date and time when a contact or company entered the ‘Marketing Qualified Lead’ lifecycle stage, reflecting a version 2 calculation method for historical data.	dimension
hs_v2_date_entered_opportunity	hs_v2_date_entered_opportunity	The date and time when a contact or company entered the ‘Opportunity’ lifecycle stage, indicating a version 2 calculation method.	dimension
hs_v2_date_entered_salesqualifiedlead	hs_v2_date_entered_salesqualifiedlead	The date and time when a contact or company entered the ‘Sales Qualified Lead’ lifecycle stage, indicating a version 2 calculation method.	dimension
hs_v2_date_entered_{NUM}	hs_v2_date_entered_{NUM}	The date and time a CRM object entered a specific lifecycle stage or workflow step, where {NUM} represents a stage ID.	dimension
hs_v2_date_exited_marketingqualifiedlead	hs_v2_date_exited_marketingqualifiedlead	The date and time when a contact or company exited the ‘Marketing Qualified Lead’ lifecycle stage, indicating a version 2 calculation method.	dimension
htmlTitle	htmlTitle	The HTML title of the content.	dimension
hubspot_owner_id	hubspot_owner_id	The unique identifier of the HubSpot user assigned as the owner of the record.	dimension
hubspotscore	hubspotscore	The lead score calculated by HubSpot for a contact.	dimension
id	id	The unique identifier for the record.	dimension
isGraymailSuppressionEnabled	isGraymailSuppressionEnabled	A boolean indicating if graymail suppression is enabled for email campaigns to avoid sending to less engaged recipients.	dimension
isPublished	isPublished	Indicates whether the content (e.g., an email) has been published.	dimension
isRecipientFatigueSuppressionEnabled	isRecipientFatigueSuppressionEnabled	A boolean indicating if recipient fatigue suppression is enabled to prevent over-mailing contacts.	dimension
jobtitle	jobtitle	The job title of the contact.	dimension
label	label	The user-friendly name or display label for a property or item.	dimension
language	language	The language preference of a contact or the language of a content asset.	dimension
lastUpdated	lastUpdated	The timestamp when the record was last updated.	metric
lastname	lastname	The last name of a person associated with a record.	dimension
leadsource	leadsource	The original source through which the contact or company first interacted with the business.	dimension
leadstatus	leadstatus	The current status of a lead, primarily used by sales teams to track engagement and qualification progress within the sales funnel.	dimension
lifecyclestage	lifecyclestage	The current lifecycle stage of a contact or company (e.g., ‘Subscriber’, ‘Lead’, ‘Customer’).	dimension
list.archived	list.archived	A boolean indicating if the list is archived.	dimension
list.authorId	list.authorId	The unique identifier of the user who created the list.	metric
list.createdAt	list.createdAt	The date and time when the list was created.	dimension
list.deleted	list.deleted	A boolean indicating if the list has been deleted.	dimension
list.dynamic	list.dynamic	A boolean indicating if the list is a dynamic (active) list that updates automatically.	dimension
list.internal	list.internal	A boolean indicating if the list is an internal HubSpot list.	dimension
list.internalListId	list.internalListId	The internal unique identifier for the list.	metric
list.limitExempt	list.limitExempt	Indicates if a specific list is exempt from certain API rate limits or restrictions.	dimension
list.listId	list.listId	The unique identifier for the list.	metric
list.listType	list.listType	The type of list, such as ‘STATIC’ or ‘ACTIVE’.	dimension
list.name	list.name	The name of the list.	dimension
list.portalId	list.portalId	The HubSpot portal ID where the list resides.	metric
list.readOnly	list.readOnly	A boolean indicating if the list is read-only.	dimension
list.teamIds	list.teamIds	A list of team IDs that have access to or are associated with a particular list.	dimension
list.updatedAt	list.updatedAt	The date and time when the list was last updated.	dimension
liveDomain	liveDomain	The live domain where the content is published.	dimension
maxRssEntries	maxRssEntries	The maximum number of RSS entries to display in an email.	metric
meeting.endTime	meeting.endTime	The scheduled end time of a meeting.	metric
meeting.meetingOutcome	meeting.meetingOutcome	The outcome of a meeting engagement (e.g., ‘Completed’, ‘No Show’).	dimension
meeting.startTime	meeting.startTime	The scheduled start time of a meeting.	metric
meeting.title	meeting.title	The title or subject of a meeting.	dimension
metaDescription	metaDescription	The meta description for the content, used by search engines.	dimension
name	name	The name of the record or content (e.g., email name, form name).	dimension
ownerId	ownerId	The unique identifier for the owner of the record.	dimension
ownerIds	associated_owner_ids	A list of unique identifiers for all associated owners of the record.	dimension
page.id	page.id	The unique identifier for a specific page in HubSpot’s CMS.	metric
page.name	page.name	The name or title of a specific page in HubSpot’s CMS.	dimension
pageExpiryDate	pageExpiryDate	The date and time when a HubSpot content page is scheduled to expire.	metric
pageExpiryEnabled	pageExpiryEnabled	Indicates whether an expiry date is enabled for a specific content page in HubSpot.	dimension
pageExpiryRedirectUrl	pageExpiryRedirectUrl	The URL to which visitors are redirected after a HubSpot content page expires.	dimension
pageRedirected	pageRedirected	Indicates if a page or web version is configured to redirect to another URL.	dimension
portalId	portalId	The unique identifier for the HubSpot portal (account).	metric
previewKey	previewKey	A key used to access a preview of content, such as an email or page.	dimension
primaryEmailCampaignId	primaryEmailCampaignId	The unique identifier of the primary email campaign associated with an object or event.	metric
processingStatus	processingStatus	The current processing status of the content or task.	dimension
publishDate	publishDate	The date and time when the content (e.g., email, page) was published.	dimension
publishImmediately	publishImmediately	Indicates whether the content should be published immediately.	dimension
publish_date	publish_date	The date when content (e.g., blog post, page, email) was published.	dimension
publishedAt	publishedAt	The timestamp when the content was published.	dimension
publishedByEmail	publishedByEmail	The email address of the user who published a piece of content.	dimension
publishedById	publishedById	The user ID of the person who published a piece of content.	metric
publishedByName	publishedByName	The name of the user who published a piece of content.	dimension
publishedUrl	publishedUrl	The URL where the content is published.	dimension
quoteIds	associated_quote_ids	A list of IDs of quotes associated with a deal.	dimension
recipient	recipient	The email address of the recipient of an email.	dimension
replyTo	replyTo	The email address to which replies should be sent.	dimension
resolvedDomain	resolvedDomain	The domain that the content ultimately resolves to.	dimension
rssEmailAuthorLineTemplate	rssEmailAuthorLineTemplate	A template used to define the format of the author’s line in an RSS-to-email feed.	dimension
rssEmailBlogImageMaxWidth	rssEmailBlogImageMaxWidth	The maximum width allowed for blog images within an RSS-to-email campaign.	metric
rssEmailByText	rssEmailByText	The text used to denote the author in an RSS-driven email.	dimension
rssEmailClickThroughText	rssEmailClickThroughText	The click-through text used in an RSS-driven email.	dimension
rssEmailCommentText	rssEmailCommentText	The comment text used in an RSS-driven email.	dimension
rssEmailEntryTemplate	rssEmailEntryTemplate	A template used to define the structure and content of an individual entry within an RSS-to-email feed.	dimension
rssEmailEntryTemplateEnabled	rssEmailEntryTemplateEnabled	Indicates if an RSS email entry template is enabled.	dimension
rssEmailImageMaxWidth	rssEmailImageMaxWidth	The maximum width for images in an RSS-driven email.	metric
rssEmailUrl	rssEmailUrl	The URL of the RSS feed used for an RSS-driven email.	dimension
rssToEmailTiming	rssToEmailTiming	The scheduling or frequency settings for sending out RSS-to-email updates.	dimension
rssUrl	rssUrl	The URL of the RSS feed used for pulling content into RSS-to-email campaigns.	dimension
securityState	securityState	The security status or state of an object or account.	dimension
sendOnPublish	sendOnPublish	A boolean indicating if the content (e.g., email, social post) should be sent or published immediately upon creation.	dimension
slug	slug	The URL slug for the content.	dimension
state	state	The current state or status of the content (e.g., DRAFT, PUBLISHED).	dimension
stats.counters.bounce	stats.counters.bounce	The count of emails that bounced during a campaign send.	metric
stats.counters.click	stats.counters.click	The total number of clicks on links within the email.	metric
stats.counters.contactslost	stats.counters.contactslost	The number of contacts lost (e.g., unsubscribed or hard bounced).	metric
stats.counters.delivered	stats.counters.delivered	The total number of emails successfully delivered to recipients.	metric
stats.counters.dropped	stats.counters.dropped	The number of emails that were not sent by HubSpot due to various reasons (e.g., invalid email, unengaged).	metric
stats.counters.hardbounced	stats.counters.hardbounced	The number of emails that resulted in a permanent delivery failure.	metric
stats.counters.notsent	stats.counters.notsent	The number of emails that were not sent for various reasons.	metric
stats.counters.open	stats.counters.open	The total number of times the email was opened by recipients.	metric
stats.counters.pending	stats.counters.pending	The number of emails that are currently awaiting delivery.	metric
stats.counters.reply	stats.counters.reply	The total number of replies received for the email.	metric
stats.counters.selected	stats.counters.selected	The number of contacts selected as recipients for the email.	metric
stats.counters.sent	stats.counters.sent	The total number of emails sent.	metric
stats.counters.softbounced	stats.counters.softbounced	The number of emails that resulted in a temporary delivery failure.	metric
stats.counters.spamreport	stats.counters.spamreport	The number of times the email was marked as spam by recipients.	metric
stats.counters.suppressed	stats.counters.suppressed	The number of emails that were suppressed (not sent) due to various reasons (e.g., unsubscribed, bounced).	metric
stats.counters.unsubscribed	stats.counters.unsubscribed	The number of recipients who unsubscribed from the email list.	metric
stats.deviceBreakdown.click_device_type.computer	stats.deviceBreakdown.click_device_type.computer	The number of clicks from computer devices.	metric
stats.deviceBreakdown.click_device_type.mobile	stats.deviceBreakdown.click_device_type.mobile	The number of clicks from mobile devices.	metric
stats.deviceBreakdown.click_device_type.unknown	stats.deviceBreakdown.click_device_type.unknown	The number of clicks from unknown device types.	metric
stats.deviceBreakdown.open_device_type.computer	stats.deviceBreakdown.open_device_type.computer	The number of opens from computer devices.	metric
stats.deviceBreakdown.open_device_type.mobile	stats.deviceBreakdown.open_device_type.mobile	The number of opens from mobile devices.	metric
stats.deviceBreakdown.open_device_type.unknown	stats.deviceBreakdown.open_device_type.unknown	The number of opens from unknown device types.	metric
stats_counters_bounce	stats_counters_bounce	The count of emails that bounced during a campaign send.	metric
stats_counters_click	stats_counters_click	The total number of clicks on links within the email.	metric
stats_counters_contactslost	stats_counters_contactslost	The number of contacts lost (e.g., unsubscribed or hard bounced).	metric
stats_counters_delivered	stats_counters_delivered	The total number of emails successfully delivered to recipients.	metric
stats_counters_dropped	stats_counters_dropped	The number of emails that were not sent by HubSpot due to various reasons (e.g., invalid email, unengaged).	metric
stats_counters_hardbounced	stats_counters_hardbounced	The number of emails that resulted in a permanent delivery failure.	metric
stats_counters_notsent	stats_counters_notsent	The number of emails that were not sent for various reasons.	metric
stats_counters_open	stats_counters_open	The total number of times the email was opened by recipients.	metric
stats_counters_pending	stats_counters_pending	The number of marketing emails that are currently in a pending state before being sent.	metric
stats_counters_reply	stats_counters_reply	The total number of replies received for marketing emails.	metric
stats_counters_selected	stats_counters_selected	A field indicating which specific statistical counters or metrics have been chosen or are relevant for a particular report or analysis, often found within marketing email performance data.	metric
stats_counters_sent	stats_counters_sent	The total number of marketing emails sent.	metric
stats_counters_softbounced	stats_counters_softbounced	The number of marketing emails that experienced a soft bounce, meaning a temporary delivery failure.	metric
stats_counters_spamreport	stats_counters_spamreport	The total number of times marketing emails were marked as spam by recipients.	metric
stats_counters_suppressed	stats_counters_suppressed	The count of emails that were suppressed (not sent) to recipients due to various reasons (e.g., unsubscribe, hard bounce).	metric
stats_counters_unsubscribed	stats_counters_unsubscribed	The total number of contacts who unsubscribed from marketing emails.	metric
stats_deviceBreakdown_click_device_type_computer	stats_deviceBreakdown_click_device_type_computer	The number of clicks originating from computer devices for a specific tracked item, as part of device breakdown statistics.	metric
stats_deviceBreakdown_click_device_type_mobile	stats_deviceBreakdown_click_device_type_mobile	The number of clicks originating from mobile devices for a specific tracked item, as part of device breakdown statistics.	metric
stats_deviceBreakdown_click_device_type_unknown	stats_deviceBreakdown_click_device_type_unknown	The number of clicks on marketing emails from an unidentified device type.	metric
stats_deviceBreakdown_open_device_type_computer	stats_deviceBreakdown_open_device_type_computer	The number of marketing email opens recorded on a computer device.	metric
stats_deviceBreakdown_open_device_type_mobile	stats_deviceBreakdown_open_device_type_mobile	The number of marketing email opens recorded on a mobile device.	metric
stats_deviceBreakdown_open_device_type_unknown	stats_deviceBreakdown_open_device_type_unknown	The number of marketing email opens recorded from an unidentified device type.	metric
stats_failedToLoad	stats_failedToLoad	Indicates if statistics or an asset failed to load, commonly seen in email marketing performance data.	dimension
stats_ratios_bounceratio	stats_ratios_bounceratio	The ratio of total bounced emails to the total emails sent.	metric
stats_ratios_clickratio	stats_ratios_clickratio	The ratio of unique clicks on marketing emails to unique email opens.	metric
stats_ratios_clickthroughratio	stats_ratios_clickthroughratio	The click-through rate, representing the ratio of unique clicks to total emails delivered.	metric
stats_ratios_contactslostratio	stats_ratios_contactslostratio	The ratio of contacts lost (e.g., unsubscribed, bounced) from an email list.	metric
stats_ratios_deliveredratio	stats_ratios_deliveredratio	The ratio of successfully delivered marketing emails to the total emails sent.	metric
stats_ratios_hardbounceratio	stats_ratios_hardbounceratio	The ratio of hard bounced emails to the total emails sent, indicating permanent delivery failures.	metric
stats_ratios_notsentratio	stats_ratios_notsentratio	The ratio of emails that were not sent to the intended recipients.	metric
stats_ratios_openratio	stats_ratios_openratio	The ratio of unique marketing email opens to the total emails delivered.	metric
stats_ratios_pendingratio	stats_ratios_pendingratio	The ratio of emails that are currently in a pending state before sending.	metric
stats_ratios_replyratio	stats_ratios_replyratio	The ratio of replies received for marketing emails relative to the number of emails delivered.	metric
stats_ratios_softbounceratio	stats_ratios_softbounceratio	The ratio of soft bounced emails to the total emails sent, indicating temporary delivery failures.	metric
stats_ratios_spamreportratio	stats_ratios_spamreportratio	The ratio of spam reports to the total emails delivered.	metric
stats_ratios_unsubscribedratio	stats_ratios_unsubscribedratio	The ratio of contacts who unsubscribed from marketing emails to the total emails delivered.	metric
subcategory	subcategory	A more specific classification under a main category for an object or content.	dimension
subject	subject	The subject line of the email or communication.	dimension
subscription	subscription	Information about a contact’s email subscription status or preferences.	metric
subscriptionBlogId	subscriptionBlogId	The unique identifier of the blog to which a subscription is associated.	metric
subscriptionDetails.officeLocationId	subscriptionDetails.officeLocationId	The unique identifier for the office location associated with a subscription.	metric
subscriptionDetails.subscriptionId	subscriptionDetails.subscriptionId	The unique identifier for a subscription.	metric
subscriptionName	subscriptionName	The name of the email subscription type.	dimension
task.body	task.body	The main content or description of a task engagement.	dimension
task.forObjectType	task.forObjectType	The type of CRM object (e.g., CONTACT, COMPANY, DEAL) for which the task is created.	dimension
task.status	task.status	The current status of the task engagement (e.g., completed, pending).	dimension
task.subject	task.subject	The subject or title of the task engagement.	dimension
templatePath	templatePath	The file path to the email or content template used.	dimension
testing.abSampleSizeDefault	testing.abSampleSizeDefault	The default sample size percentage used for A/B testing variations.	dimension
testing.abSamplingDefault	testing.abSamplingDefault	The default sampling method for A/B testing.	dimension
testing.abStatus	testing.abStatus	The current status of an A/B test.	dimension
testing.abSuccessMetric	testing.abSuccessMetric	The metric used to determine the winner of an A/B test (e.g., open rate, click-through rate).	dimension
testing.abTestPercentage	testing.abTestPercentage	The percentage of recipients included in the A/B test.	metric
testing.hoursToWait	testing.hoursToWait	The number of hours to wait before automatically choosing an A/B test winner.	metric
testing.testId	testing.testId	The unique identifier for an A/B test.	metric
ticketIds	associated_ticket_ids	A list of unique identifiers for associated ticket records.	dimension
title	title	The contact’s professional job title, a default contact property in HubSpot.	dimension
transactional	transactional	Indicates if an email is a transactional email, used for non-marketing communications such as order confirmations.	dimension
type	type	The type of an object or property (e.g., string, number, email for properties; EMAIL, CALL for engagements).	dimension
unpublishedAt	unpublishedAt	The timestamp when content, such as an email or page, was unpublished.	metric
updated	updated	The date and time when the record was last updated.	dimension
updatedAt	updatedAt	The timestamp when the record was last updated.	dimension
updatedById	updatedById	The ID of the user who last updated the record.	metric
url	url	The URL associated with the record or content.	dimension
useRssHeadlineAsSubject	useRssHeadlineAsSubject	A boolean indicating whether the RSS feed headline should be used as the email subject line for blog subscription emails.	dimension
utm_ad_content	utm_ad_content	A UTM parameter used to differentiate between similar content or links within the same advertisement for tracking marketing campaign performance. When integrating via API, this is typically stored as a custom contact property.	dimension
utm_campaign	utm_campaign	The UTM campaign parameter from the URL that led to a contact’s interaction.	dimension
utm_content	utm_content	The UTM content parameter from the URL that led to a contact’s interaction.	metric
utm_medium	utm_medium	The UTM medium parameter from the URL that led to a contact’s interaction (e.g., ‘email’, ‘cpc’).	dimension
utm_source	utm_source	The UTM source parameter from the URL that led to a contact’s interaction (e.g., ‘google’, ‘facebook’).	dimension
utm_term	utm_term	The UTM parameter that tracks the keyword or search term associated with an ad placement, primarily used in paid search campaigns.	dimension
version_date	version_date	The date associated with a specific version of content or a record, often representing its publication or modification date.	dimension
version_timestamp	version_timestamp	The timestamp associated with a specific version of content or a record, often representing its publication or modification time.	dimension
vidsExcluded	vidsExcluded	A list of Visitor IDs (vids) that have been explicitly excluded from a particular process or list.	dimension
vidsIncluded	vidsIncluded	A list of Visitor IDs (vids) that have been explicitly included in a particular process or list.	dimension
webversion.domain	webversion.domain	The domain used for the web version of an email or landing page.	dimension
webversion.metaDescription	webversion.metaDescription	The meta description for the web version of the content.	dimension
webversion.url	webversion.url	The URL for the web version of the content.	dimension