Hubspot: Most-used fields#
The table below gives information about most-used fields that you can import from Hubspot. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Date |
Date |
A general date field, representing a specific point in time. |
dimension |
Day |
Day |
Represents a date component, potentially indicating a specific day of the month or a day of the week, often stored as a ‘date’ property type in HubSpot which records the date without time. |
dimension |
Full Name |
Full Name |
The complete name of a contact, typically combining first and last names. |
dimension |
ab |
ab |
Identifies a characteristic related to A/B testing, which allows for testing two variations of content (e.g., emails, landing pages) to determine performance. |
dimension |
abHoursToWait |
abHoursToWait |
The number of hours to wait before automatically choosing an A/B test winner for marketing emails. |
metric |
abSampleSizeDefault |
abSampleSizeDefault |
The default sample size percentage for A/B testing variations in marketing emails. |
dimension |
abSamplingDefault |
abSamplingDefault |
The default sampling method for A/B testing in marketing emails. |
dimension |
abStatus |
abStatus |
The current status of an A/B test for marketing emails. |
dimension |
abSuccessMetric |
abSuccessMetric |
The metric used to determine the winner of an A/B test for marketing emails. |
dimension |
abTestId |
abTestId |
The unique identifier for an A/B test. |
metric |
abTestPercentage |
abTestPercentage |
The percentage of recipients included in the A/B test for marketing emails. |
metric |
abVariation |
abVariation |
Indicates if the email is an A/B test variation. |
dimension |
absoluteUrl |
absoluteUrl |
The absolute URL of the published content. |
dimension |
accountGuid |
accountGuid |
A unique identifier for the HubSpot account. |
dimension |
account_creation_date |
account_creation_date |
The date when an account (company) record was created in HubSpot. |
dimension |
activityType |
activityType |
The type of engagement activity, such as ‘CALL’, ‘EMAIL’, ‘MEETING’, or ‘TASK’. |
dimension |
add_date |
add_date |
The date when the record was added or created. |
dimension |
address |
address |
The street address for a contact or company. |
dimension |
address_country |
address_country |
The country associated with a contact’s or company’s address. |
dimension |
address_{NUM} |
address_{NUM} |
A line of an address for a contact or company, where {NUM} indicates a specific line in a multi-line address field. |
dimension |
age |
age |
metric |
|
amount |
amount |
The monetary value associated with a deal. |
metric |
analyticsPageId |
analyticsPageId |
The unique identifier for the analytics page associated with the content. |
metric |
analyticsPageType |
analyticsPageType |
The type of analytics page associated with the content. |
dimension |
annualrevenue |
annualrevenue |
The annual revenue of a company associated with a contact. |
dimension |
appName |
appName |
The name of the application that initiated an event or action within HubSpot. |
dimension |
app_id |
app_id |
The unique identifier for a HubSpot application or integration. |
dimension |
archived |
archived |
A boolean indicating if an object record is archived. |
dimension |
archivedAt |
archivedAt |
The timestamp when the record was archived. |
metric |
associated_company |
associated_company |
The company record primarily associated with a contact. |
dimension |
associatedcompanyid |
associatedcompanyid |
The unique identifier of the company associated with a contact or deal. |
metric |
associations.0-1032 |
associations.0-1032 |
Represents an association to another CRM object, identified by its internal object type ID (e.g., 0-1 for contacts). |
dimension |
associations.1-17 |
associations.1-17 |
Represents a collection of associations between different CRM objects within HubSpot, such as contacts, companies, and deals, potentially indicating a specific version or type of association. |
dimension |
associations.ids.0-1032 |
associations.ids.0-1032 |
A list of unique identifiers for records associated with a given CRM object type. |
dimension |
associations.ids.1-17 |
associations.ids.1-17 |
Contains the identifiers (IDs) of objects associated with a particular record in HubSpot CRM, categorized by specific association types or versions. |
metric |
author |
author |
The author of the content. |
dimension |
authorName |
authorName |
The display name of the author. |
dimension |
avatarUrl |
avatarUrl |
The URL for the avatar or profile picture of a user. |
dimension |
became_customer |
became_customer |
The date when a contact or company transitioned to the ‘customer’ lifecycle stage in HubSpot. |
dimension |
birth_date |
birth_date |
The birth date of a contact, often collected via lead ad forms. |
dimension |
blogEmailType |
blogEmailType |
The type of blog email, such as instant, daily, or weekly digest. |
dimension |
blogRssSettings |
blogRssSettings |
Settings related to RSS feed for blog subscriptions. |
dimension |
brand |
brand |
The brand(s) associated with a company or contact. |
dimension |
broadcastGuid |
broadcastGuid |
The unique identifier (GUID) for a social media broadcast or post. |
metric |
broadcastMediaType |
broadcastMediaType |
The type of media content (e.g., image, video, text) in a social media broadcast. |
dimension |
businessUnitId |
businessUnitId |
The unique identifier for a business unit within the HubSpot account. |
metric |
business_email_address |
business_email_address |
The primary business email address for a contact or company. |
dimension |
call.body |
call.body |
The detailed notes or description of a call engagement. |
dimension |
call.disposition |
call.disposition |
The outcome or disposition of a call engagement (e.g., ‘Completed’, ‘Left Voicemail’). |
dimension |
call.durationMilliseconds |
call.durationMilliseconds |
The duration of a call engagement in milliseconds. |
dimension |
call.recordingUrl |
call.recordingUrl |
The URL to the recording of a call engagement. |
dimension |
call.status |
call.status |
The status of a call engagement (e.g., ‘Completed’, ‘No Answer’). |
dimension |
call.toNumber |
call.toNumber |
The phone number that was called in a call engagement. |
dimension |
campaign |
campaign |
The name or ID of a marketing campaign. |
dimension |
campaign name |
campaign name |
The name of the marketing campaign. |
dimension |
campaignGuid |
campaignGuid |
A unique identifier for a marketing campaign. |
dimension |
campaignName |
campaignName |
The name of a marketing campaign. |
dimension |
campaignUtm |
campaignUtm |
The UTM campaign parameter value associated with an event or record. |
dimension |
campaign_name |
campaign_name |
The name of the marketing campaign an email or other content belongs to. |
dimension |
campaignid |
campaignid |
The unique identifier of a marketing campaign. |
dimension |
canPublish |
canPublish |
A boolean indicating if the user has permission to publish content. |
dimension |
canSpamSettingsId |
canSpamSettingsId |
An identifier for the CAN-SPAM compliance settings applied to marketing emails, ensuring adherence to anti-spam regulations. |
metric |
canonical-vid |
canonical-vid |
The canonical unique identifier (VID) for a contact record. |
metric |
category |
category |
A general classification or type for an object or content. |
dimension |
categoryId |
categoryId |
The unique identifier for the category of the content. |
metric |
channel |
channel |
The communication channel used, such as email, social media, or chat. |
dimension |
channelGuid |
channelGuid |
A unique identifier for a communication channel. |
dimension |
channelId |
channelId |
The identifier for a communication channel. |
metric |
channelKey |
channelKey |
A unique key identifying a social media channel. |
dimension |
channelSlug |
channelSlug |
A human-readable, URL-friendly identifier for a social media channel. |
dimension |
channelType |
channelType |
The type of communication channel. |
dimension |
city |
city |
The city of residence for a contact or the city where a company is located. |
dimension |
clickCount |
clickCount |
The total number of clicks on a marketing asset, such as an email or advertisement. |
dimension |
clicks |
clicks |
The total number of clicks on a marketing email or content. |
metric |
clonedFrom |
clonedFrom |
The ID of the original object from which this record was cloned. |
metric |
close_date |
close_date |
The date when a deal is expected to close or was actually closed. |
dimension |
closed_lost_reason |
closed_lost_reason |
The reason specified for a deal being closed as ‘lost’. |
dimension |
closedate |
closedatetime |
The date and time when a deal was closed. |
dimension |
companies |
companies |
A collection of companies associated with a record. |
dimension |
companies.about_us |
companies.about_us |
A short descriptive statement about the company’s mission and goals. |
dimension |
companies.address |
companies.address |
The primary street address of the company. |
dimension |
companies.address2 |
companies.address2 |
Secondary address information for the company, such as apartment or suite number. |
dimension |
companies.city |
companies.city |
The city where the associated company is located. |
dimension |
companies.closedate |
companies.closedate |
The date when an associated deal with the company was closed. |
metric |
companies.company_description |
companies.company_description |
A short statement about the company’s mission and goals. |
dimension |
companies.company_revenue |
companies.company_revenue |
The actual or estimated annual revenue of a company, often populated by HubSpot Insights or manually entered. |
metric |
companies.country |
companies.country |
The country where the associated company is located. |
dimension |
companies.createdate |
companies.createdate |
The date when the associated company record was created. |
metric |
companies.days_to_close |
companies.days_to_close |
The number of days it took to close an associated deal with the company. |
metric |
companies.description |
companies.description |
A short statement about the company’s mission and goals. |
dimension |
companies.domain |
companies.domain |
The primary domain name of the company. |
dimension |
companies.entered_customer_stage_date |
companies.entered_customer_stage_date |
The date a company entered the ‘customer’ lifecycle stage. |
metric |
companies.entered_opportunity_stage_date |
companies.entered_opportunity_stage_date |
The date a company entered the ‘opportunity’ lifecycle stage. |
metric |
companies.first_contact_createdate |
companies.first_contact_createdate |
The date when the very first contact associated with this company was created in HubSpot. |
metric |
companies.first_conversion_date |
companies.first_conversion_date |
The date of the first form submission or conversion activity by any contact associated with the company. |
metric |
companies.first_conversion_event_name |
companies.first_conversion_event_name |
The name of the first conversion event (e.g., form submission) associated with the company. |
dimension |
companies.hs_all_owner_ids |
companies.hs_all_owner_ids |
A list of unique identifiers for all owners associated with a company record. |
dimension |
companies.hs_analytics_first_touch_converting_campaign |
companies.hs_analytics_first_touch_converting_campaign |
The campaign responsible for the first interaction that led to the creation of the first contact associated with this company. |
dimension |
companies.hs_analytics_last_touch_converting_campaign |
companies.hs_analytics_last_touch_converting_campaign |
The campaign responsible for the most recent interaction that led to the creation of the first contact associated with this company. |
dimension |
companies.hs_analytics_source_data_{NUM} |
companies.hs_analytics_source_data_{NUM} |
Raw analytics source data for a company, providing granular details about its traffic origin and interactions. {NUM} indicates a specific level of detail (e.g., drill-down 1 or 2). |
dimension |
companies.hs_country_code |
companies.hs_country_code |
The two-letter country code (e.g., US) where the company is located. |
dimension |
companies.hs_createdate |
companies.hs_createdate |
The date when the company record was created in HubSpot. |
dimension |
companies.hs_date_entered_lead |
companies.hs_date_entered_lead |
The date and time when the company entered the ‘Lead’ lifecycle stage. |
dimension |
companies.hs_date_entered_marketingqualifiedlead |
companies.hs_date_entered_marketingqualifiedlead |
The date and time when the company entered the ‘Marketing Qualified Lead’ lifecycle stage. |
dimension |
companies.hs_date_entered_salesqualifiedlead |
companies.hs_date_entered_salesqualifiedlead |
The date and time when the company entered the ‘Sales Qualified Lead’ lifecycle stage. |
dimension |
companies.hs_date_exited_marketingqualifiedlead |
companies.hs_date_exited_marketingqualifiedlead |
The date and time when the company exited the ‘Marketing Qualified Lead’ lifecycle stage. |
dimension |
companies.hs_date_exited_salesqualifiedlead |
companies.hs_date_exited_salesqualifiedlead |
The date and time when the company exited the ‘Sales Qualified Lead’ lifecycle stage. |
dimension |
companies.hs_ideal_customer_profile |
companies.hs_ideal_customer_profile |
A HubSpot-specific property used to define or categorize a company’s ideal customer profile. |
dimension |
companies.hs_industry_group |
companies.hs_industry_group |
The industry group to which a company belongs, often used for segmentation and reporting. |
dimension |
companies.hs_is_intent_monitored |
companies.hs_is_intent_monitored |
Indicates whether intent signals are being monitored for the company, often used in sales and marketing to identify purchase intent. This is a HubSpot internal property. |
dimension |
companies.hs_is_target_account |
companies.hs_is_target_account |
Indicates if the company is marked as a target account for account-based marketing strategies. |
dimension |
companies.hs_last_sales_activity_type |
companies.hs_last_sales_activity_type |
The type of the most recent sales activity (e.g., call, email, meeting) associated with the company. |
dimension |
companies.hs_lead_status |
companies.hs_lead_status |
The current sales lead status of the company, reflecting its engagement and qualification stage within the sales process. |
dimension |
companies.hs_object_source |
companies.hs_object_source |
The initial source through which the company record was created in HubSpot. |
dimension |
companies.hs_object_source_detail_{NUM} |
companies.hs_object_source_detail_{NUM} |
Additional details about the source of the company record, providing more granular information about its origin. For example, the specific form or integration. |
dimension |
companies.hs_object_source_label |
companies.hs_object_source_label |
A human-readable label for the source of the company record. |
dimension |
companies.hs_parent_company_id |
companies.hs_parent_company_id |
The unique identifier of the parent company if the company is part of a hierarchical structure. |
dimension |
companies.hs_quick_context |
companies.hs_quick_context |
A rich text property for companies to store quick notes or summaries, often populated from the Company summary card. |
dimension |
companies.hs_target_account |
companies.hs_target_account |
Indicates if the company is identified as a target account, important for account-based marketing efforts. |
dimension |
companies.hs_task_label |
companies.hs_task_label |
The label or category assigned to a task related to a specific company. This is a HubSpot internal property. |
dimension |
companies.hs_time_in_marketingqualifiedlead |
companies.hs_time_in_marketingqualifiedlead |
The cumulative time, in seconds, the company has spent in the ‘Marketing Qualified Lead’ lifecycle stage. |
dimension |
companies.hs_time_in_salesqualifiedlead |
companies.hs_time_in_salesqualifiedlead |
The cumulative time, in seconds, the company has spent in the ‘Sales Qualified Lead’ lifecycle stage. |
dimension |
companies.hubspot_owner_id |
companies.hubspot_owner_id |
The unique identifier of the HubSpot owner assigned to the associated company. |
dimension |
companies.hubspotscore |
companies.hubspotscore |
A score that indicates the company’s engagement and likelihood to become a customer, based on various activities and properties. |
dimension |
companies.industry |
companies.industry |
The industry in which the company operates. |
dimension |
companies.lifecyclestage |
companies.lifecyclestage |
The overall lifecycle stage of the company within the marketing and sales process. |
dimension |
companies.name |
companies.name |
The name of the associated company. |
dimension |
companies.num_conversion_events |
companies.num_conversion_events |
The total number of conversion events (e.g., form submissions) associated with the company. |
metric |
companies.numberofemployees |
companies.numberofemployees |
The number of employees working for the company. |
dimension |
companies.ownername |
companies.ownername |
The name of the owner assigned to the company record. |
dimension |
companies.recent_deal_amount |
companies.recent_deal_amount |
The monetary amount of the most recent deal associated with the company. |
metric |
companies.recent_deal_close_date |
companies.recent_deal_close_date |
The close date of the most recent deal associated with the company. |
metric |
companies.state |
companies.state |
The state or province where the company is located. |
dimension |
companies.total_revenue |
companies.total_revenue |
The total revenue generated from deals closed with the company or organization. |
metric |
companies.tracking_source |
companies.tracking_source |
The source from which a company’s interactions or records were tracked. |
dimension |
companies.type |
companies.type |
The type of relationship the company has with your business (e.g., prospect, partner, customer). |
dimension |
companies.vertical |
companies.vertical |
The specific industry or market segment in which the company operates. |
dimension |
companies.website |
companies.website |
The official website URL of the company. |
dimension |
companies.zip |
companies.zip |
The postal code or ZIP code of the company’s address. |
dimension |
company |
company |
The primary company associated with a contact or deal. |
dimension |
company.about_us |
company.about_us |
A description of the company. |
dimension |
company.address |
company.address |
The primary street address of the company. |
dimension |
company.address2 |
company.address2 |
The secondary address information for the company, such as apartment or suite number. |
dimension |
company.annualrevenue |
company.annualrevenue |
The annual revenue of the company. |
dimension |
company.city |
company.city |
The city where the company is located. |
dimension |
company.closedate |
company.closedate |
The date when the company’s associated deal was last closed. |
dimension |
company.company_industry |
company.company_industry |
The industry in which the company operates. |
dimension |
company.company_name |
company.company_name |
The name of the company associated with a contact. |
dimension |
The number of employees working at the company. |
dimension |
||
company.company_type |
company.company_type |
The type or industry classification of the company. |
dimension |
company.country |
company.country |
The country where the company is located. |
dimension |
company.createdate |
company.createdate |
The date when the company record was created. |
dimension |
company.description |
company.description |
A general description of the company. |
dimension |
company.domain |
company.domain |
The primary website domain of the company. |
dimension |
company.engagements_last_meeting_booked |
company.engagements_last_meeting_booked |
The date of the last meeting booked with this company. |
dimension |
company.facebook_company_page |
company.facebook_company_page |
The URL of the company’s Facebook page. |
dimension |
company.facebookfans |
company.facebookfans |
The number of Facebook fans or likes for the company’s page. |
dimension |
company.first_contact_createdate |
company.first_contact_createdate |
The creation date of the first contact associated with this company. |
dimension |
company.first_conversion_date |
company.first_conversion_date |
The date of the first form submission or conversion event for a contact associated with this company. |
dimension |
company.first_conversion_event_name |
company.first_conversion_event_name |
The name of the first conversion event or form submitted by a contact associated with this company. |
dimension |
company.first_deal_created_date |
company.first_deal_created_date |
The creation date of the first deal associated with this company. |
dimension |
company.founded_year |
company.founded_year |
The year the company was founded. |
dimension |
company.gclid |
company.gclid |
The Google Click Identifier (GCLID) associated with the company, indicating traffic originating from Google Ads. |
dimension |
company.hs_additional_domains |
company.hs_additional_domains |
A list of additional domain names associated with a company, beyond its primary domain, used for identifying and associating activities. |
dimension |
company.hs_analytics_first_touch_converting_campaign |
company.hs_analytics_first_touch_converting_campaign |
The first marketing campaign that led to a conversion for the company. |
dimension |
company.hs_analytics_last_touch_converting_campaign |
company.hs_analytics_last_touch_converting_campaign |
The last marketing campaign that led to a conversion for the company. |
dimension |
company.hs_analytics_source |
company.hs_analytics_source |
The original source through which a company was acquired (e.g., Organic Search, Social Media, Referral). This is a HubSpot internal analytics property. |
dimension |
company.hs_analytics_source_data_{NUM} |
company.hs_analytics_source_data_{NUM} |
Detailed data about the source through which a company was acquired, with ‘{NUM}’ representing a specific data point or index. This is a HubSpot internal analytics property. |
dimension |
company.hs_created_by_user_id |
company.hs_created_by_user_id |
The unique identifier of the HubSpot user who created the company record. |
dimension |
company.hs_createdate |
company.hs_createdate |
The date when the company record was created in HubSpot. |
dimension |
company.hs_date_entered_customer |
company.hs_date_entered_customer |
The date and time when the company entered the ‘Customer’ lifecycle stage. |
dimension |
company.hs_date_exited_lead |
company.hs_date_exited_lead |
The date and time when the company exited the ‘Lead’ lifecycle stage. |
dimension |
company.hs_industry_group |
company.hs_industry_group |
The industry group associated with the company. |
dimension |
company.hs_last_open_task_date |
company.hs_last_open_task_date |
The date of the last open task associated with the company. |
dimension |
company.hs_lead_status |
company.hs_lead_status |
The current lead status of the company, reflecting its progress in the sales funnel. |
dimension |
company.hs_num_open_deals |
company.hs_num_open_deals |
The number of open deals currently associated with the company. |
metric |
company.hs_object_source |
company.hs_object_source |
Indicates how the company record was originally created in HubSpot. |
dimension |
company.hs_object_source_detail_{NUM} |
company.hs_object_source_detail_{NUM} |
Additional detail about the source through which the company record was created. ‘{NUM}’ indicates the level of detail. |
dimension |
company.hs_pipeline |
company.hs_pipeline |
The sales pipeline to which the company is associated, influencing the available deal stages. |
dimension |
company.hs_sales_email_last_replied |
company.hs_sales_email_last_replied |
The date and time a sales email, sent from a connected email account, was last replied to by a contact associated with the company. |
dimension |
company.hs_time_in_lead |
company.hs_time_in_lead |
The cumulative time, in seconds, a company has spent in the ‘Lead’ lifecycle stage. |
dimension |
company.hs_total_deal_value |
company.hs_total_deal_value |
A HubSpot-calculated property representing the total value of all associated deals for a company. |
metric |
company.hs_v2_date_entered_current_stage |
company.hs_v2_date_entered_current_stage |
This property indicates the date and time when a company entered its current lifecycle stage in HubSpot, reflecting its progression through the marketing and sales pipeline. The hs_v2 prefix suggests a specific version of this internal property. |
dimension |
company.hs_v2_time_in_current_stage |
company.hs_v2_time_in_current_stage |
Represents the total time, typically in seconds, that a company has spent in its current lifecycle stage since its last entry into that stage. The hs_v2 prefix suggests a specific version of this internal property. |
dimension |
company.hubspot_owner_id |
company.hubspot_owner_id |
The unique identifier of the HubSpot owner assigned to the company. |
dimension |
company.hubspot_team_id |
company.hubspot_team_id |
The unique identifier of the HubSpot team to which the company owner belongs. |
dimension |
company.hubspotscore |
company.hubspotscore |
A score indicating a company’s qualification for sales readiness, based on criteria set in HubSpot’s lead scoring tool. |
dimension |
company.industry |
company.industry |
The industry in which the company operates. |
dimension |
company.lifecyclestage |
company.lifecyclestage |
The current lifecycle stage of the company (e.g., Subscriber, Lead, Customer, Evangelist). |
dimension |
company.name |
company.name |
The name of the company. |
dimension |
company.num_conversion_events |
company.num_conversion_events |
The total number of conversion events associated with the company. |
metric |
company.numberofemployees |
company.numberofemployees |
The total number of employees working for the company. |
metric |
company.owneremail |
company.owneremail |
The email address of the HubSpot owner assigned to the company. |
dimension |
company.ownername |
company.ownername |
The name of the HubSpot owner assigned to the company. |
dimension |
company.parent_account_id |
company.parent_account_id |
The HubSpot Company ID of the parent company if the current company is part of a larger corporate structure. |
dimension |
company.phone |
company.phone |
The primary phone number of the company. |
dimension |
company.recent_conversion_date |
company.recent_conversion_date |
The date of the most recent form submission or conversion activity by a contact associated with the company. |
dimension |
company.recent_conversion_event_name |
company.recent_conversion_event_name |
The name or description of the last form submission or conversion event by a contact associated with the company. |
dimension |
company.recent_deal_amount |
company.recent_deal_amount |
The monetary value of the last deal closed as won and associated with the company. |
metric |
company.state |
company.state |
The state or region where the company is located. |
dimension |
company.timezone |
company.timezone |
The time zone where the company is located. |
dimension |
company.total_revenue |
company.total_revenue |
The total monetary value of all deals closed as won with the company. |
metric |
company.type |
company.type |
The type or classification of the company (e.g., ‘Customer’, ‘Partner’). |
dimension |
company.utm_campaign |
company.utm_campaign |
The UTM campaign parameter associated with the company, used for tracking specific marketing campaigns. |
dimension |
company.utm_medium |
company.utm_medium |
The UTM medium parameter associated with the company, indicating the marketing channel (e.g., email, social). |
dimension |
company.utm_source |
company.utm_source |
The UTM source parameter associated with the company, identifying the traffic origin (e.g., Google, Facebook). |
dimension |
company.website |
company.website |
The website URL of the company. |
dimension |
company.zip |
company.zip |
The postal code associated with the company’s address. |
dimension |
company_id |
company_id |
The unique identifier for a company record. |
dimension |
company_name |
company_name |
The name of the company. |
dimension |
company_size |
company_size |
The size of the company, often categorized by the number of employees. |
dimension |
company_size_range |
company_size_range |
The estimated number of employees or overall size of a company. |
dimension |
company_type |
company_type |
The classification of the company’s relationship with your business (e.g., prospect, partner). |
dimension |
contact.company |
contact.company |
The name of the company associated with the contact. |
dimension |
contact.country |
contact.country |
The country where the contact is located. |
dimension |
contact.createdate |
contact.createdate |
The date when the contact record was created. |
metric |
contact.email |
contact.email |
The primary email address of the contact. |
dimension |
contact.engagements_last_meeting_booked |
contact.engagements_last_meeting_booked |
The date of the last meeting booked with the contact. |
metric |
contact.firstname |
contact.firstname |
The first name of the contact. |
dimension |
contact.hs_analytics_source |
contact.hs_analytics_source |
The original source of the contact as identified by HubSpot analytics (e.g., ‘ORGANIC_SEARCH’, ‘DIRECT_TRAFFIC’). |
dimension |
contact.hs_analytics_source_data_{NUM} |
contact.hs_analytics_source_data_{NUM} |
Detailed data about the source through which a contact was acquired, with ‘{NUM}’ representing a specific data point or index. This is a HubSpot internal analytics property. |
dimension |
contact.industry |
contact.industry |
The industry of the company associated with the contact. |
dimension |
contact.last_lead_source |
contact.last_lead_source |
The most recent lead source identified for the contact. |
dimension |
contact.lastname |
contact.lastname |
The last name of the contact. |
dimension |
contact.lead_source |
contact.lead_source |
The original lead source for the contact. |
dimension |
contact.notes_last_contacted |
contact.notes_last_contacted |
The date when the contact was last contacted via notes or a similar engagement. |
metric |
contact.profile-url |
contact.profile-url |
Represents the URL to a contact’s profile page within the HubSpot portal. This property was historically available but has been deprecated. |
dimension |
contactListIds.active |
contactListIds.active |
The unique identifiers of active contact lists in which a contact is currently enrolled. |
dimension |
contactListIds.completed |
contactListIds.completed |
Identifies a collection of identifiers for contact lists that a contact is a member of, where the list processing or membership has been completed or finalized. |
dimension |
contactListIds.enrolled |
contactListIds.enrolled |
The unique identifiers of contact lists in which a contact is currently enrolled, often as part of a workflow. |
dimension |
contactListIds.succeeded |
contactListIds.succeeded |
The unique identifiers of contact lists where a contact has successfully met the criteria or completed the process. |
dimension |
contact_creation_source |
contact_creation_source |
Indicates how the contact record was originally created in HubSpot. |
dimension |
contact_email |
contact_email |
The primary email address of a contact. |
dimension |
contact_id |
contact_id |
The unique identifier for a contact record. |
dimension |
contact_phone |
contact_phone |
The primary phone number for a contact. |
dimension |
contact_position |
contact_position |
The job title or position of the contact. |
dimension |
contacts |
contacts |
A collection of contacts associated with a record. |
dimension |
content |
content |
The main body content of a marketing asset such as an email, landing page, or blog post. |
dimension |
content.body |
content.body |
The main body content of an email, page, or other asset. |
dimension |
content.charCount |
content.charCount |
The character count of the content. |
metric |
content.cloneFailed |
content.cloneFailed |
A boolean indicating if the cloning operation for a piece of content, such as a marketing email or page, failed. |
dimension |
content.createdBy |
content.createdBy |
The user who created the content. |
metric |
content.description |
content.description |
A brief description of the content. |
dimension |
content.fileId |
content.fileId |
The unique identifier for an associated file within the content. |
metric |
content.hashtagCount |
content.hashtagCount |
Represents the total number of hashtags present within a piece of content, such as a social media post or an internal note, used for content organization and discoverability. |
metric |
content.imageUrl |
content.imageUrl |
The URL of an image included in the content. |
dimension |
content.link |
content.link |
A link embedded within the content. |
dimension |
content.linkPreviewSuppressed |
content.linkPreviewSuppressed |
A boolean indicating if the automatic link preview generation for a piece of content has been suppressed. |
dimension |
content.originalBody |
content.originalBody |
The original body content before any modifications. |
dimension |
content.originalLink |
content.originalLink |
The original link before any modifications. |
dimension |
content.photoUrl |
content.photoUrl |
The URL of a photo within the content. |
dimension |
content.thumbUrl |
content.thumbUrl |
The URL of a thumbnail image associated with the content. |
dimension |
content.title |
content.title |
The title of the content. |
dimension |
content.widgets.hs_email_body.body.html |
content.widgets.hs_email_body.body.html |
The HTML content of the email body, specifically within a HubSpot email widget. |
dimension |
contentTypeCategory |
contentTypeCategory |
The category or type of the content, such as ‘BLOG_POST’, ‘EMAIL’, or ‘LANDING_PAGE’. |
metric |
conversion_campaign |
conversion_campaign |
The marketing campaign associated with a contact’s conversion event. |
dimension |
conversion_medium |
conversion_medium |
The medium (e.g., email, social media) through which a contact’s conversion occurred. |
dimension |
conversion_page |
conversion_page |
The URL of the page where a conversion event (e.g., form submission) occurred. |
dimension |
conversion_source |
conversion_source |
The source (e.g., organic search, direct traffic) of a contact’s conversion. |
dimension |
count |
count |
A general count of items or occurrences. |
metric |
countries |
countries |
A list or multiple values representing countries associated with an object (e.g., for contacts or companies). |
dimension |
country |
country |
The country associated with a record (e.g., contact’s country, company’s country). |
dimension |
country_code |
country_code |
The two-letter ISO country code associated with a contact or company. |
dimension |
country_region |
country_region |
The country or region associated with the contact or company. |
dimension |
countryregion |
countryregion |
The country or region associated with the contact or company. |
dimension |
created |
created |
The timestamp when the record was created. |
dimension |
createdAt |
createdAt |
The timestamp when the record was created. |
dimension |
createdBy |
createdBy |
The ID of the user who created the record. |
metric |
createdByAgent |
createdByAgent |
A boolean indicating whether the record or action was initiated by an agent, rather than directly by a customer or automated process. |
dimension |
createdById |
createdById |
The ID of the user who created the record. |
metric |
created_at |
created_at |
The timestamp when the record or object was created. |
dimension |
createdate |
createdatetime |
The date and time when the record was created. |
dimension |
creationSource.createdAt |
creationSource.createdAt |
The timestamp indicating when the record was created in HubSpot. |
dimension |
creationSource.createdByUser.userEmail |
creationSource.createdByUser.userEmail |
The email address of the HubSpot user who created the record. |
dimension |
creationSource.createdByUser.userId |
creationSource.createdByUser.userId |
The unique identifier of the HubSpot user who created the record. |
metric |
creation_date |
creation_date |
The date when a record (e.g., contact, company) was created in HubSpot. |
dimension |
crmObjectId |
crmObjectId |
A unique identifier for any CRM object (e.g., contact, company, deal). |
metric |
currentState |
currentState |
The current state of the content or object. |
dimension |
currentlyPublished |
currentlyPublished |
Indicates if the content is currently published. |
dimension |
currently_in_the_workflow |
currently_in_the_workflow |
Indicates whether the contact is currently enrolled in an active workflow or prospecting agent. |
dimension |
currentlyinworkflow |
currentlyinworkflow |
A boolean indicating whether the contact or record is currently enrolled in an active workflow. |
dimension |
customReplyTo |
customReplyTo |
The custom ‘reply-to’ email address set for an email campaign or send. |
dimension |
customReplyToEnabled |
customReplyToEnabled |
A boolean indicating if a custom ‘reply-to’ email address is enabled for an email. |
dimension |
data |
data |
dimension |
|
data.companyId |
data.companyId |
The unique identifier for a company. |
metric |
data.description |
data.description |
A textual description of an entity within a generic data object. |
dimension |
data.firstName |
data.firstName |
The first name of a person. |
dimension |
data.fullName |
data.fullName |
The full name of a person. |
dimension |
data.id |
data.id |
A unique identifier for an entity. |
dimension |
data.lastName |
data.lastName |
The last name of a person. |
dimension |
data.name |
data.name |
The name of an entity. |
dimension |
data.pageCategory |
data.pageCategory |
The category of a web page or landing page. |
dimension |
data.pageId |
data.pageId |
The unique identifier for a web page or landing page. |
dimension |
data.pageLocation |
data.pageLocation |
The location or URL of a web page. |
dimension |
data.pageName |
data.pageName |
The name of a web page or landing page. |
dimension |
data.parentCompanyId |
data.parentCompanyId |
The unique identifier of the parent company if the company is part of a corporate hierarchy. |
dimension |
data.picture |
data.picture |
Raw picture data or a reference to a picture. |
dimension |
data.pictureUrl |
data.pictureUrl |
The URL for a picture. |
dimension |
data.pictureUrlHigh |
data.pictureUrlHigh |
The URL for a high-resolution picture, such as a profile avatar or company logo. |
dimension |
data.pictureUrlMedium |
data.pictureUrlMedium |
The URL for a medium-resolution picture, such as a profile avatar or company logo. |
dimension |
data.profileUrl |
data.profileUrl |
The URL of a profile. |
dimension |
data.userId |
data.userId |
The unique identifier for a user. |
dimension |
data.websiteUrl |
data.websiteUrl |
The URL of a website. |
dimension |
date_of_birth |
date_of_birth |
The contact’s date of birth, often collected via lead ad forms. |
dimension |
datetime |
datetime |
A generic field representing a date and time. |
dimension |
days_to_close |
days_to_close |
The number of days it took for a deal to reach the ‘Closed Won’ or ‘Closed Lost’ stage from its creation date. |
metric |
dealId |
dealId |
The unique identifier for a deal record. |
metric |
dealIds |
associated_deal_ids |
A list of unique identifiers for associated deal records. |
dimension |
deal_count |
deal_count |
The total number of deals associated with a contact or company. |
metric |
deal_count_lost |
deal_count_lost |
The total number of deals that were closed as ‘lost’. |
metric |
deal_count_open |
deal_count_open |
The number of open (active) deals associated with a contact or company. |
metric |
deal_count_won |
deal_count_won |
The total number of deals that were closed as ‘won’. |
metric |
deal_id |
deal_id |
The unique identifier for a deal record in HubSpot. |
dimension |
deal_owner |
deal_owner |
The owner of the deal, typically a HubSpot user. |
dimension |
deal_source |
deal_source |
The original source through which the deal was created or influenced. |
dimension |
deal_to_amount_{NUM} |
deal_to_amount_{NUM} |
A specific monetary amount associated with a deal, potentially representing an individual payment or a segment of the total deal value. {NUM} indicates an indexed value. |
metric |
deal_tot_amount_{NUM} |
deal_tot_amount_{NUM} |
The total monetary amount associated with a deal, potentially representing a sum of various components. {NUM} indicates an indexed value. |
metric |
deal_value |
deal_value |
The monetary value associated with a deal. |
dimension |
dealname |
dealname |
The name of the deal. |
dimension |
dealstage |
dealstage |
The current stage of the deal in the sales pipeline. |
dimension |
dealtype |
dealtype |
The type of deal, which can be used to categorize sales opportunities. |
dimension |
degree |
degree |
The academic degree of the contact, often collected via lead ad forms. |
dimension |
department |
department |
The department within a company that a contact belongs to. |
dimension |
description |
description |
A textual description of an object, such as a company, deal, or social media post. |
dimension |
displayOrder |
displayOrder |
An integer indicating the display order of an item in a list or sequence. |
metric |
domain |
domain |
The domain associated with the content or email. |
dimension |
double_opt_in_status |
double_opt_in_status |
The confirmation status of a contact’s marketing email subscription, indicating whether they have opted in. It can be ‘Confirmed’, ‘Not confirmed’, or ‘Neutral/no value’. |
dimension |
The email address associated with a contact or record. |
dimension |
||
email campaign id |
email campaign id |
The unique identifier for an email marketing campaign. |
metric |
email.from.email |
email.from.email |
The email address of the sender. |
dimension |
email.to.email |
email.to.email |
The email addresses of the recipients. |
dimension |
emailBody |
emailBody |
The HTML body content of the email. |
dimension |
emailCampaignGroupId |
emailCampaignGroupId |
The unique identifier for the email campaign group to which an email belongs. |
metric |
emailTemplateMode |
emailTemplateMode |
The mode or type of an email template used for a marketing email. |
dimension |
emailType |
emailType |
The type of email, such as ‘marketing’ or ‘transactional’. |
dimension |
email_communication_permitted |
email_communication_permitted |
A boolean indicating if email communication is permitted for a contact, based on their subscription status or preferences. |
dimension |
emailbodyPlaintext |
emailbodyPlaintext |
The plain text body content of the email. |
dimension |
end_date |
end_date |
The end date of a specific period or event. |
dimension |
engagement |
engagement |
A general term referring to interactions such as calls, emails, meetings, notes, and tasks with contacts or companies. |
metric |
engagements_last_meeting_booked |
engagements_last_meeting_booked |
The timestamp of the last meeting booked for a record. |
dimension |
event type |
event type |
The specific type of an event that occurred. |
dimension |
extraData.body |
extraData.body |
The main content body of an email or social media post within an extra data object. |
dimension |
extraData.categoryId |
extraData.categoryId |
The unique identifier for a category within an extra data object. |
dimension |
extraData.embeddable |
extraData.embeddable |
A boolean indicating if the content within an extra data object can be embedded. |
dimension |
extraData.files.0.description |
extraData.files.0.description |
The description of a file associated with the extra data object. |
dimension |
extraData.files.0.fileStatus |
extraData.files.0.fileStatus |
The status of a file associated with the extra data object. |
dimension |
extraData.files.0.height |
extraData.files.0.height |
The height dimension of a file, typically an image or video, associated with the extra data object. |
metric |
extraData.files.0.id |
extraData.files.0.id |
The unique identifier for a file associated with the extra data object. |
metric |
extraData.files.0.mediaId |
extraData.files.0.mediaId |
The media ID of a file associated with the extra data object. |
dimension |
extraData.files.0.mediaType |
extraData.files.0.mediaType |
The type of media (e.g., image, video) of a file associated with the extra data object. |
dimension |
extraData.files.0.title |
extraData.files.0.title |
The title of a file associated with the extra data object. |
dimension |
extraData.files.0.url |
extraData.files.0.url |
The URL where a file associated with the extra data object is hosted. |
dimension |
extraData.files.0.width |
extraData.files.0.width |
The width dimension of a file, typically an image or video, associated with the extra data object. |
metric |
extraData.languageId |
extraData.languageId |
The language ID associated with the content in the extra data object. |
dimension |
extraData.license |
extraData.license |
The license information pertaining to the content in the extra data object. |
dimension |
extraData.madeForKids |
extraData.madeForKids |
A boolean indicating if the content in the extra data object is specifically made for children. |
dimension |
extraData.notifySubscribers |
extraData.notifySubscribers |
A boolean indicating whether subscribers should be notified about the content in the extra data object. |
dimension |
extraData.privacyStatus |
extraData.privacyStatus |
The privacy status (e.g., public, private) of the content in the extra data object. |
dimension |
fax |
fax |
The contact’s primary fax number. |
dimension |
feedbackSurveyId |
feedbackSurveyId |
The unique identifier of a feedback survey associated with a contact, company, or deal. |
dimension |
fieldType |
fieldType |
Defines the type of field for a property (e.g., text, number, date, enumeration). |
dimension |
field_of_study |
field_of_study |
The contact’s field of study, often collected via lead ad forms. |
dimension |
finishedAt |
finishedAt |
The timestamp when an activity or process was completed. |
dimension |
first_conversion_date |
first_conversion_date |
The date when the contact first submitted a form or completed a conversion event. |
dimension |
first_conversion_event_name |
first_conversion_event_name |
The name of the first landing page and form the contact submitted on. |
dimension |
first_deal_created_date |
first_deal_created_date |
The creation date of the first deal associated with the contact. |
dimension |
first_name |
first_name |
The first name of the contact. |
dimension |
first_touch_campaign |
first_touch_campaign |
The marketing campaign that generated the first interaction with a contact or company. |
dimension |
firstname |
firstname |
The first name of a person associated with a record. |
dimension |
folderId |
folderId |
The unique identifier of a folder where an asset or record is stored. |
metric |
folderIdV2 |
folderIdV2 |
The unique identifier of a folder, possibly indicating a version 2 ID scheme. |
metric |
foreignId |
foreignId |
An identifier from an external system that is linked to a HubSpot record. |
metric |
form |
form |
The unique identifier or name of a HubSpot form. |
dimension |
form.campaignGuid |
form.campaignGuid |
The unique identifier (GUID) of the marketing campaign associated with a form. |
dimension |
form.createdAt |
form.createdAt |
The timestamp when the form was created. |
dimension |
form.formType |
form.formType |
The type of the form, such as ‘hubspot’ for standard forms, ‘captured’ for non-HubSpot forms, or ‘flow’ for pop-up forms. |
dimension |
form.guid |
form.guid |
The unique identifier (GUID) for the form. |
dimension |
form.name |
form.name |
The name of the form. |
dimension |
form.performableHtml |
form.performableHtml |
The renderable HTML content of a HubSpot form. |
dimension |
form.portalId |
form.portalId |
The unique identifier for the HubSpot portal where the form resides. |
metric |
form.updatedAt |
form.updatedAt |
The timestamp when the form was last updated. |
dimension |
form_type |
form_type |
The type of form, such as ‘hubspot’, ‘captured’, or ‘flow’ (pop-up). |
dimension |
from.customReplyTo |
from.customReplyTo |
A custom email address used as the ‘reply-to’ address for sent emails. |
dimension |
from.fromName |
from.fromName |
The display name of the sender. |
dimension |
from.replyTo |
from.replyTo |
The email address designated for replies to the sender. |
dimension |
fromName |
fromName |
The display name of the sender for marketing emails. |
dimension |
full_name |
full_name |
The full name of a person. |
dimension |
gclid |
gclid |
The Google Click Identifier (GCLID) for a contact, indicating that their visit to your site originated from a Google ad. |
dimension |
gender |
gender |
The gender of the contact. |
dimension |
geo |
geo |
Geographical information, such as location coordinates or region. |
dimension |
goalCriteria |
goalCriteria |
The conditions or rules that define when a workflow goal is considered met for an enrolled record. |
dimension |
google_click_id |
google_click_id |
The Google Click ID (GCLID) associated with a marketing campaign, used for tracking conversions from Google Ads. |
dimension |
graduation_date |
graduation_date |
The contact’s graduation date, often collected via lead ad forms. |
dimension |
groupGuid |
groupGuid |
dimension |
|
groupName |
groupName |
The internal name of the property group to which a property belongs. |
dimension |
hidden |
hidden |
A boolean indicating whether the property is hidden from view in the HubSpot app. |
dimension |
hsEmailBody |
hsEmailBody |
The HTML body content of an email. |
dimension |
hs_activity_type |
hs_activity_type |
The type of activity recorded in HubSpot (e.g., CALL, EMAIL, MEETING, NOTE, TASK). |
dimension |
hs_acv |
hs_acv |
The Annual Contract Value (ACV) associated with a deal or subscription. This is a HubSpot internal property. |
dimension |
hs_additional_emails |
hs_additional_emails |
A list of additional email addresses for a contact beyond their primary email. |
dimension |
hs_all_accessible_team_ids |
hs_all_accessible_team_ids |
A list of HubSpot team IDs that have access to a particular record or asset. This is a HubSpot internal property. |
dimension |
hs_all_assigned_business_unit_ids |
hs_all_assigned_business_unit_ids |
A list of all unique identifiers for business units assigned to the record. |
dimension |
hs_all_collaborator_owner_ids |
hs_all_collaborator_owner_ids |
A list of HubSpot user IDs who are collaborators or owners on a specific record, such as a deal or company. This is a HubSpot internal property. |
dimension |
hs_all_contact_vids |
hs_all_contact_vids |
A list of all historical contact VIDs (visitor IDs) associated with a contact, including merged contacts. |
metric |
hs_all_owner_ids |
hs_all_owner_ids |
A list of all HubSpot user IDs who are designated as owners for a record. This is a HubSpot internal property. |
dimension |
hs_all_team_ids |
hs_all_team_ids |
A list of all HubSpot team IDs associated with an account or record. This is a HubSpot internal property. |
dimension |
hs_analytics_average_page_views |
hs_analytics_average_page_views |
The average number of page views recorded for a contact or company. This is a HubSpot internal analytics property. |
metric |
hs_analytics_first_referrer |
hs_analytics_first_referrer |
The first website that referred the contact to your website. |
dimension |
hs_analytics_first_timestamp |
hs_analytics_first_timestamp |
The timestamp of the contact’s first interaction with your website. |
dimension |
hs_analytics_first_touch_converting_campaign |
hs_analytics_first_touch_converting_campaign |
The first campaign the visitor interacted with before being created as a contact. |
dimension |
hs_analytics_first_url |
hs_analytics_first_url |
The first URL on your website that the contact visited. |
dimension |
hs_analytics_first_visit_timestamp |
hs_analytics_first_visit_timestamp |
The timestamp of the contact’s first visit to your website. |
dimension |
hs_analytics_last_referrer |
hs_analytics_last_referrer |
The last website that referred the contact to your website. |
dimension |
hs_analytics_last_timestamp |
hs_analytics_last_timestamp |
The timestamp of the contact’s most recent interaction with your website. |
dimension |
hs_analytics_last_touch_converting_campaign |
hs_analytics_last_touch_converting_campaign |
The most recent campaign the visitor interacted with before being created as a contact. |
dimension |
hs_analytics_last_url |
hs_analytics_last_url |
The last URL on your website that the contact visited. |
dimension |
hs_analytics_last_visit_timestamp |
hs_analytics_last_visit_timestamp |
The timestamp of the contact’s last visit to your website. |
dimension |
hs_analytics_latest_source |
hs_analytics_latest_source |
The most recent original source of traffic that led to a contact’s interaction (e.g., ‘ORGANIC_SEARCH’, ‘SOCIAL_MEDIA’). |
dimension |
hs_analytics_latest_source_company |
hs_analytics_latest_source_company |
The source of the last session attributed to any contacts associated with the company. |
dimension |
hs_analytics_latest_source_contact |
hs_analytics_latest_source_contact |
The source of the most recent interaction a contact had with your business. |
dimension |
hs_analytics_latest_source_data_{NUM} |
hs_analytics_latest_source_data_{NUM} |
Additional data providing granular details about the latest analytics source of interaction for a record. {NUM} indicates a specific level of detail (e.g., drill-down 1 or 2). |
dimension |
hs_analytics_latest_source_data_{NUM}_company |
hs_analytics_latest_source_data_{NUM}_company |
Additional details about the latest traffic source for contacts associated with the company. ‘{NUM}’ indicates the level of detail. |
dimension |
hs_analytics_latest_source_data_{NUM}_contact |
hs_analytics_latest_source_data_{NUM}_contact |
Additional data providing granular details about the latest analytics source of interaction for a contact. {NUM} indicates a specific level of detail (e.g., drill-down 1 or 2). |
dimension |
hs_analytics_latest_source_timestamp |
hs_analytics_latest_source_timestamp |
The timestamp of the most recent traffic source for a record (contact or company). |
dimension |
hs_analytics_latest_source_timestamp_company |
hs_analytics_latest_source_timestamp_company |
The timestamp of the most recent traffic source attributed to any contacts associated with the company. |
dimension |
hs_analytics_latest_source_timestamp_contact |
hs_analytics_latest_source_timestamp_contact |
The timestamp of the most recent interaction a contact had with your business. |
dimension |
hs_analytics_num_event_completions |
hs_analytics_num_event_completions |
The total number of events the contact has completed on your website. |
metric |
hs_analytics_num_page_views |
hs_analytics_num_page_views |
The total number of pages the contact has viewed on your website. |
metric |
hs_analytics_num_visits |
hs_analytics_num_visits |
The total number of sessions the contact has had on your website. |
metric |
hs_analytics_revenue |
hs_analytics_revenue |
The total revenue attributed to a contact or company through analytics tracking. This is a HubSpot internal analytics property. |
metric |
hs_analytics_source |
hs_analytics_source |
The original source through which a contact or company was acquired (e.g., Organic Search, Social Media, Referral). This is a HubSpot internal analytics property. |
dimension |
hs_analytics_source_data_{NUM} |
hs_analytics_source_data_{NUM} |
Detailed data about the source through which a contact or company was acquired, with ‘{NUM}’ representing a specific data point or index. This is a HubSpot internal analytics property. |
dimension |
hs_arr |
hs_arr |
The Annual Recurring Revenue (ARR) associated with a deal or subscription. This is a HubSpot internal property. |
metric |
hs_associated_target_accounts |
hs_associated_target_accounts |
A property indicating association with target accounts, used in account-based marketing strategies to identify and track key companies. |
metric |
hs_attachment_ids |
hs_attachment_ids |
A list of IDs for files attached to an engagement object, such as a note or email. Multiple IDs are separated by semicolons. |
dimension |
hs_body_preview |
hs_body_preview |
A plain text preview of the content body, often for emails or notes. |
dimension |
hs_body_preview_html |
hs_body_preview_html |
An HTML preview of the content body, often for emails or notes. |
dimension |
hs_body_preview_is_truncated |
hs_body_preview_is_truncated |
A boolean indicating if the body preview content has been cut short. |
dimension |
hs_buying_role |
hs_buying_role |
The role the contact plays in the sales process (e.g., Decision Maker, Budget Holder). |
dimension |
hs_calculated_form_submissions |
hs_calculated_form_submissions |
A HubSpot-calculated property representing the total number of form submissions by a contact. |
dimension |
hs_calculated_merged_vids |
hs_calculated_merged_vids |
A list of contact VIDs that have been merged into the current contact record. |
dimension |
hs_calculated_mobile_number |
hs_calculated_mobile_number |
The calculated or standardized mobile phone number for the contact. |
dimension |
hs_calculated_phone_number |
hs_calculated_phone_number |
The calculated or standardized primary phone number for the contact. |
dimension |
hs_calculated_phone_number_area_code |
hs_calculated_phone_number_area_code |
The area code of the calculated phone number. |
dimension |
hs_calculated_phone_number_country_code |
hs_calculated_phone_number_country_code |
The country code of the calculated phone number. |
dimension |
hs_calculated_phone_number_region_code |
hs_calculated_phone_number_region_code |
The region code of the calculated phone number. |
dimension |
hs_call_app_id |
hs_call_app_id |
The application ID associated with a HubSpot call engagement. |
dimension |
hs_call_body |
hs_call_body |
The main body or content of a HubSpot call engagement. |
dimension |
hs_call_callee_object_id |
hs_call_callee_object_id |
The ID of the object (e.g., contact, company) that was the recipient of the call. |
dimension |
hs_call_callee_object_type |
hs_call_callee_object_type |
The type of object (e.g., CONTACT, COMPANY) that was the recipient of the call. |
dimension |
hs_call_direction |
hs_call_direction |
The direction of the call (e.g., INBOUND, OUTBOUND). |
dimension |
hs_call_disposition |
hs_call_disposition |
The outcome or result of the call (e.g., Connected, Left Voicemail). |
dimension |
hs_call_duration |
hs_call_duration |
The duration of the call in milliseconds. |
dimension |
hs_call_external_account_id |
hs_call_external_account_id |
An external account identifier associated with the call. |
dimension |
hs_call_external_id |
hs_call_external_id |
An external unique identifier for the call. |
dimension |
hs_call_from_number |
hs_call_from_number |
The phone number from which the call was made. |
metric |
hs_call_has_transcript |
hs_call_has_transcript |
A boolean indicating whether a transcript is available for the call. |
dimension |
hs_call_has_voicemail |
hs_call_has_voicemail |
A boolean indicating whether a voicemail was left during the call. |
dimension |
hs_call_location |
hs_call_location |
The geographic location associated with the call. |
dimension |
hs_call_meeting_id |
hs_call_meeting_id |
The ID of the meeting associated with the call. |
dimension |
hs_call_phone_number_source |
hs_call_phone_number_source |
The source from which the phone number for the call was obtained. |
dimension |
hs_call_primary_deal |
hs_call_primary_deal |
The primary deal associated with the call. |
dimension |
hs_call_recording_duration |
hs_call_recording_duration |
The duration of the call recording in milliseconds. |
dimension |
hs_call_recording_url |
hs_call_recording_url |
The URL to access the recording of the call. |
dimension |
hs_call_source |
hs_call_source |
The source or origin of the call (e.g., CRM, Sales Hub). |
dimension |
hs_call_status |
hs_call_status |
The status of the call (e.g., Completed, No Answer). |
dimension |
hs_call_summary |
hs_call_summary |
A summary or notes taken during the call. |
dimension |
hs_call_title |
hs_call_title |
The title or subject of the call. |
dimension |
hs_call_to_number |
hs_call_to_number |
The phone number to which the call was made. |
dimension |
hs_call_transcription_id |
hs_call_transcription_id |
The unique identifier for the call transcription. |
dimension |
hs_call_unified_phone_number_id |
hs_call_unified_phone_number_id |
The unified phone number ID associated with the call. |
dimension |
hs_call_unique_external_id |
hs_call_unique_external_id |
A unique external identifier for the HubSpot call. |
dimension |
hs_call_video_meeting_type |
hs_call_video_meeting_type |
The type of video meeting associated with the call. |
dimension |
hs_call_video_recording_url |
hs_call_video_recording_url |
The URL to access the video recording of the call. |
dimension |
hs_calls_service_call_id |
hs_calls_service_call_id |
The service call ID associated with HubSpot call functionality. |
dimension |
hs_campaign |
hs_campaign |
The name of the marketing campaign associated with the record. |
dimension |
hs_campaign_guid |
hs_campaign_guid |
A unique identifier for a HubSpot marketing campaign. |
dimension |
hs_closed_amount |
hs_closed_amount |
The monetary amount of a closed deal. |
metric |
hs_closed_amount_in_home_currency |
hs_closed_amount_in_home_currency |
The monetary amount of a closed deal, converted to the primary currency of the HubSpot account. |
metric |
hs_closed_deal_close_date |
hs_closed_deal_close_date |
The date when a deal was closed, regardless of whether it was won or lost. |
dimension |
hs_closed_deal_create_date |
hs_closed_deal_create_date |
The creation date of a closed deal. |
dimension |
hs_closed_won_count |
hs_closed_won_count |
A HubSpot-calculated property representing the count of deals that were closed as ‘won’. |
metric |
hs_closed_won_date |
hs_closed_won_date |
The date when a deal was closed as ‘won’. This property is often automatically set by HubSpot when a deal moves to a closed-won stage. |
dimension |
hs_connected_count |
hs_connected_count |
metric |
|
hs_contact_enrichment_opt_out |
hs_contact_enrichment_opt_out |
A boolean indicating if the contact has opted out of being included in the HubSpot Enrichment database. |
dimension |
hs_contact_enrichment_opt_out_timestamp |
hs_contact_enrichment_opt_out_timestamp |
The timestamp when the contact opted out of HubSpot Enrichment. |
dimension |
hs_content_membership_email |
hs_content_membership_email |
The email address associated with the contact’s content membership. |
dimension |
hs_content_membership_email_confirmed |
hs_content_membership_email_confirmed |
A boolean indicating if the contact’s email for content membership has been confirmed. |
dimension |
hs_content_membership_follow_up_enqueued_at |
hs_content_membership_follow_up_enqueued_at |
The timestamp when a follow-up action for content membership was enqueued. |
dimension |
hs_content_membership_notes |
hs_content_membership_notes |
Notes related to the contact’s content membership. |
dimension |
hs_content_membership_registered_at |
hs_content_membership_registered_at |
The timestamp when the contact registered for content membership. |
dimension |
hs_content_membership_registration_domain_sent_to |
hs_content_membership_registration_domain_sent_to |
The domain to which the registration invitation email for content membership was sent. |
dimension |
hs_content_membership_registration_email_sent_at |
hs_content_membership_registration_email_sent_at |
The date and time when a registration invitation email for content membership was sent to the user. |
dimension |
hs_content_membership_status |
hs_content_membership_status |
The current status of a contact’s content membership. |
dimension |
hs_conversations_visitor_email |
hs_conversations_visitor_email |
The email address of a visitor engaged in a conversation through HubSpot’s Conversations tools. |
dimension |
hs_count_is_unworked |
hs_count_is_unworked |
A count indicating if a contact has not been assigned or has not been engaged with after the last owner assignment or re-assignment. |
dimension |
hs_count_is_worked |
hs_count_is_worked |
A count indicating if a record has been engaged with or ‘worked’ by a user. |
dimension |
hs_country_region_code |
hs_country_region_code |
The country or region code associated with the contact or company. |
dimension |
hs_created_by |
hs_created_by |
The user who created the record. |
metric |
hs_created_by_conversations |
hs_created_by_conversations |
A boolean indicating if the record was created through a conversation in HubSpot (e.g., chat, email threads). This is a HubSpot internal property. |
dimension |
hs_created_by_user_id |
hs_created_by_user_id |
The unique identifier for the user who created the record. |
dimension |
hs_createdate |
hs_createdate |
The date and time when the HubSpot record was created. |
dimension |
hs_date_entered_appointmentscheduled |
hs_date_entered_appointmentscheduled |
The date and time when a deal or contact entered the ‘Appointment Scheduled’ stage in a sales pipeline. |
dimension |
hs_date_entered_closedlost |
hs_date_entered_closedlost |
The date and time when a deal entered the ‘Closed Lost’ stage within a sales pipeline. |
dimension |
hs_date_entered_closedwon |
hs_date_entered_closedwon |
The date and time when a deal entered the ‘Closed Won’ stage within a sales pipeline. |
dimension |
hs_date_entered_contractsent |
hs_date_entered_contractsent |
The date and time when a deal or contact entered the ‘Contract Sent’ stage in a sales pipeline. |
dimension |
hs_date_entered_customer |
hs_date_entered_customer |
The date and time when a contact or company entered the ‘Customer’ lifecycle stage. |
dimension |
hs_date_entered_decisionmakerboughtin |
hs_date_entered_decisionmakerboughtin |
The date and time when a deal or contact entered the ‘Decision Maker Bought In’ stage in a sales pipeline. |
dimension |
hs_date_entered_evangelist |
hs_date_entered_evangelist |
The date and time when a contact or company entered the ‘Evangelist’ lifecycle stage. |
dimension |
hs_date_entered_lead |
hs_date_entered_lead |
The date and time when a contact or company entered the ‘Lead’ lifecycle stage. |
dimension |
hs_date_entered_marketingqualifiedlead |
hs_date_entered_marketingqualifiedlead |
The date and time when a contact or company entered the ‘Marketing Qualified Lead’ lifecycle stage. |
dimension |
hs_date_entered_opportunity |
hs_date_entered_opportunity |
The date and time when a contact or company entered the ‘Opportunity’ lifecycle stage. |
dimension |
hs_date_entered_other |
hs_date_entered_other |
The date and time when a contact or company entered the ‘Other’ lifecycle stage. |
dimension |
hs_date_entered_presentationscheduled |
hs_date_entered_presentationscheduled |
The date and time when a deal or contact entered the ‘Presentation Scheduled’ stage in a sales pipeline. |
dimension |
hs_date_entered_qualifiedtobuy |
hs_date_entered_qualifiedtobuy |
The date and time when a deal or contact entered the ‘Qualified to Buy’ stage in a sales pipeline. |
dimension |
hs_date_entered_salesqualifiedlead |
hs_date_entered_salesqualifiedlead |
The date and time when a contact or company entered the ‘Sales Qualified Lead’ lifecycle stage. |
dimension |
hs_date_entered_subscriber |
hs_date_entered_subscriber |
The date and time when a contact or company entered the ‘Subscriber’ lifecycle stage. |
dimension |
hs_date_entered_{NUM} |
hs_date_entered_{NUM} |
The date and time when an object (e.g., contact, company, deal) entered a specific stage, where {NUM} represents the stage ID or internal name. |
dimension |
hs_date_exited_appointmentscheduled |
hs_date_exited_appointmentscheduled |
The date and time when a deal or contact exited the ‘Appointment Scheduled’ stage in a sales pipeline. |
dimension |
hs_date_exited_closedlost |
hs_date_exited_closedlost |
The date and time when a deal exited the ‘Closed Lost’ stage within a sales pipeline. |
dimension |
hs_date_exited_closedwon |
hs_date_exited_closedwon |
The date and time when a deal exited the ‘Closed Won’ stage within a sales pipeline. |
dimension |
hs_date_exited_contractsent |
hs_date_exited_contractsent |
The date and time when a deal or contact exited the ‘Contract Sent’ stage in a sales pipeline. |
dimension |
hs_date_exited_customer |
hs_date_exited_customer |
The date and time when a contact or company exited the ‘Customer’ lifecycle stage. |
dimension |
hs_date_exited_decisionmakerboughtin |
hs_date_exited_decisionmakerboughtin |
The date and time when a deal or contact exited the ‘Decision Maker Bought In’ stage in a sales pipeline. |
dimension |
hs_date_exited_evangelist |
hs_date_exited_evangelist |
The date and time when a contact or company exited the ‘Evangelist’ lifecycle stage. |
dimension |
hs_date_exited_lead |
hs_date_exited_lead |
The date and time when a contact or company exited the ‘Lead’ lifecycle stage. |
dimension |
hs_date_exited_marketingqualifiedlead |
hs_date_exited_marketingqualifiedlead |
The date and time when a contact or company exited the ‘Marketing Qualified Lead’ lifecycle stage. |
dimension |
hs_date_exited_opportunity |
hs_date_exited_opportunity |
The date and time when a contact or company exited the ‘Opportunity’ lifecycle stage. |
dimension |
hs_date_exited_other |
hs_date_exited_other |
The date and time when a contact or company exited the ‘Other’ lifecycle stage. |
dimension |
hs_date_exited_presentationscheduled |
hs_date_exited_presentationscheduled |
The date and time when a deal or contact exited the ‘Presentation Scheduled’ stage in a sales pipeline. |
dimension |
hs_date_exited_qualifiedtobuy |
hs_date_exited_qualifiedtobuy |
The date and time when a deal or contact exited the ‘Qualified to Buy’ stage in a sales pipeline. |
dimension |
hs_date_exited_salesqualifiedlead |
hs_date_exited_salesqualifiedlead |
The date and time when a contact or company exited the ‘Sales Qualified Lead’ lifecycle stage. |
dimension |
hs_date_exited_subscriber |
hs_date_exited_subscriber |
The date and time when a contact or company exited the ‘Subscriber’ lifecycle stage. |
dimension |
hs_days_to_close_raw |
hs_days_to_close_raw |
The raw number of days between the creation of a record (contact or company) and the date it became a customer. This is automatically calculated by HubSpot. |
metric |
hs_deal_amount_calculation_preference |
hs_deal_amount_calculation_preference |
The preference setting for how deal amounts are calculated, possibly including or excluding certain values. This is a HubSpot internal property. |
dimension |
hs_deal_score |
hs_deal_score |
A score that indicates the health and likelihood of a deal to close, based on various deal properties and activities. |
dimension |
hs_deal_stage_probability |
hs_deal_stage_probability |
The probability of closing a deal based on its current deal stage. |
metric |
hs_deal_stage_probability_shadow |
hs_deal_stage_probability_shadow |
An internal HubSpot property representing the probability associated with a deal stage, possibly used for forecasting. |
metric |
hs_document_last_revisited |
hs_document_last_revisited |
The timestamp of the last time a document associated with a record was revisited. This is a HubSpot internal property. |
dimension |
hs_email_bad_address |
hs_email_bad_address |
Indicates if the email address is considered a bad or invalid address by HubSpot. |
dimension |
hs_email_bounce |
hs_email_bounce |
Indicates if an email sent to the recipient resulted in a bounce. |
dimension |
hs_email_click |
hs_email_click |
Indicates if the recipient clicked on a link within the email. |
dimension |
hs_email_customer_quarantined_reason |
hs_email_customer_quarantined_reason |
The reason why a customer’s email address was quarantined, preventing further email sends. |
dimension |
hs_email_delivered |
hs_email_delivered |
Indicates if the email was successfully delivered to the recipient’s inbox. |
dimension |
hs_email_domain |
hs_email_domain |
The domain part of the email address (e.g., example.com from user@example.com). |
dimension |
hs_email_first_click_date |
hs_email_first_click_date |
The date and time of the first recorded click on an email by the recipient. |
dimension |
hs_email_first_open_date |
hs_email_first_open_date |
The date and time of the first recorded open of an email by the recipient. |
dimension |
hs_email_first_reply_date |
hs_email_first_reply_date |
The date and time of the first recorded reply to an email from the recipient. |
dimension |
hs_email_first_send_date |
hs_email_first_send_date |
The date and time when the first email was sent to the recipient. |
dimension |
hs_email_hard_bounce_reason |
hs_email_hard_bounce_reason |
The reason provided for a hard bounce, indicating a permanent email delivery failure. |
dimension |
hs_email_hard_bounce_reason_enum |
hs_email_hard_bounce_reason_enum |
An enumerated value representing the reason for a hard bounce. |
dimension |
hs_email_is_ineligible |
hs_email_is_ineligible |
Indicates if the email recipient is currently ineligible to receive emails. |
dimension |
hs_email_last_click_date |
hs_email_last_click_date |
The date and time of the most recent recorded click on an email by the recipient. |
dimension |
hs_email_last_email_name |
hs_email_last_email_name |
The name of the last email sent to the recipient. |
dimension |
hs_email_last_open_date |
hs_email_last_open_date |
The date and time of the most recent recorded open of an email by the recipient. |
dimension |
hs_email_last_reply_date |
hs_email_last_reply_date |
The date and time of the most recent recorded reply to an email from the recipient. |
dimension |
hs_email_last_send_date |
hs_email_last_send_date |
The date and time when the most recent email was sent to the recipient. |
dimension |
hs_email_open |
hs_email_open |
Indicates if the email was opened by the recipient. |
dimension |
hs_email_optout |
hs_email_optout |
Indicates if the recipient has opted out of receiving emails. |
dimension |
hs_email_optout_{NUM} |
hs_email_optout_{NUM} |
Indicates if the email address has opted out of a specific email subscription type, where {NUM} represents the unique ID of that subscription. |
dimension |
hs_email_quarantined |
hs_email_quarantined |
Indicates if the email address has been quarantined by HubSpot, usually due to deliverability issues. |
dimension |
hs_email_quarantined_reason |
hs_email_quarantined_reason |
The reason an email address was quarantined by HubSpot. |
dimension |
hs_email_replied |
hs_email_replied |
Indicates if the recipient replied to the email. |
dimension |
hs_email_sends_since_last_engagement |
hs_email_sends_since_last_engagement |
The number of emails sent to the recipient since their last engagement (open, click, or reply). |
dimension |
hs_emailconfirmationstatus |
hs_emailconfirmationstatus |
The confirmation status of an email address, such as ‘Confirmed’ or ‘Unconfirmed’. |
dimension |
hs_engagement_source |
hs_engagement_source |
The source of the engagement, such as ‘EMAIL’, ‘CALL’, or ‘MEETING’. |
dimension |
hs_engagement_source_id |
hs_engagement_source_id |
The unique identifier for the source of the engagement. |
dimension |
hs_engagements_last_contacted |
hs_engagements_last_contacted |
The date and time when the contact was last contacted through an engagement. |
dimension |
hs_facebook_ad_clicked |
hs_facebook_ad_clicked |
A boolean indicating whether the contact has clicked on a Facebook ad. This is a HubSpot internal social media tracking property. |
dimension |
hs_facebook_click_id |
hs_facebook_click_id |
The Facebook click identifier (fbclid) associated with a contact’s interaction. |
dimension |
hs_facebookid |
hs_facebookid |
The unique Facebook ID associated with a contact. This is a HubSpot internal social media identification property. |
metric |
hs_first_closed_order_id |
hs_first_closed_order_id |
The unique identifier of the first closed order associated with a contact or company. This is a HubSpot internal property. |
dimension |
hs_first_engagement_object_id |
hs_first_engagement_object_id |
The unique identifier of the first engagement object associated with a record. |
dimension |
hs_first_order_closed_date |
hs_first_order_closed_date |
The date when the first order associated with a contact or company was closed. This is a HubSpot internal property. |
dimension |
hs_first_outreach_date |
hs_first_outreach_date |
The date of the first outreach activity to a contact or company. |
dimension |
hs_first_subscription_create_date |
hs_first_subscription_create_date |
The date when the first subscription was created for a contact or company. This is a HubSpot internal property. |
dimension |
hs_follow_up_action |
hs_follow_up_action |
The action designated for a follow-up activity. |
dimension |
hs_forecast_amount |
hs_forecast_amount |
The forecasted amount for a deal, used in sales forecasting. This is a HubSpot internal property. |
metric |
hs_forecast_probability |
hs_forecast_probability |
The predicted likelihood, expressed as a probability, that a deal will close by its specified close date. |
dimension |
hs_gdpr_deleted |
hs_gdpr_deleted |
Indicates if a contact record has been deleted in accordance with a GDPR request. |
dimension |
hs_google_click_id |
hs_google_click_id |
The Google Click ID (GCLID) associated with a marketing campaign for a contact, used for tracking conversions from Google Ads. This is a HubSpot internal tracking property. |
dimension |
hs_googleplusid |
hs_googleplusid |
The unique Google+ ID associated with a contact. This is a HubSpot internal social media identification property, though Google+ is no longer active. |
dimension |
hs_has_active_subscription |
hs_has_active_subscription |
Indicates if a contact has an active subscription to a service or content. |
dimension |
hs_hosted_video_conference_url |
hs_hosted_video_conference_url |
The URL for a video conference hosted within HubSpot or integrated via CRM Extensions. |
dimension |
hs_ip_timezone |
hs_ip_timezone |
The timezone derived from the IP address of a contact’s interaction. |
dimension |
hs_is_closed |
hs_is_closed |
Indicates whether a deal has reached a closed stage (either ‘Closed Won’ or ‘Closed Lost’). |
dimension |
hs_is_closed_count |
hs_is_closed_count |
A HubSpot-calculated property indicating the total count of closed items (e.g., deals, tickets). |
metric |
hs_is_closed_lost |
hs_is_closed_lost |
Indicates whether a deal has been moved to the ‘Closed Lost’ stage. |
dimension |
hs_is_closed_won |
hs_is_closed_won |
Indicates if a deal has reached the ‘Closed Won’ stage, signifying a successful transaction. |
dimension |
hs_is_contact |
hs_is_contact |
A boolean indicating whether the record is a contact. |
dimension |
hs_is_deal_split |
hs_is_deal_split |
Indicates if a deal has been split, often representing multiple contributors to the deal’s revenue. |
dimension |
hs_is_enriched |
hs_is_enriched |
Indicates if the record’s data has been enriched with additional information from external sources. |
dimension |
hs_is_open_count |
hs_is_open_count |
The count of open deals associated with a company or contact. |
metric |
hs_is_unworked |
hs_is_unworked |
Indicates if a record has not yet been ‘worked’ or actively engaged with by a user. |
dimension |
hs_journey_stage |
hs_journey_stage |
The lifecycle stage of a contact or company, indicating their progression through the marketing and sales process. |
dimension |
hs_language |
hs_language |
The language preference associated with the contact or content. |
dimension |
hs_last_sales_activity_date |
hs_last_sales_activity_date |
The date of the most recent sales activity recorded for a contact or company. |
dimension |
hs_last_sales_activity_timestamp |
hs_last_sales_activity_timestamp |
The timestamp of the most recent sales activity recorded for a contact or company. |
dimension |
hs_last_sales_activity_type |
hs_last_sales_activity_type |
The type of the most recent sales activity (e.g., ‘CALL’, ‘EMAIL’). |
dimension |
hs_lastmodifieddate |
hs_lastmodifieddate |
The date and time when the HubSpot record was last modified. |
dimension |
hs_latest_disqualified_lead_date |
hs_latest_disqualified_lead_date |
The date when a lead was most recently disqualified. |
dimension |
hs_latest_meeting_activity |
hs_latest_meeting_activity |
The most recent meeting activity associated with a record. |
dimension |
hs_latest_open_lead_date |
hs_latest_open_lead_date |
The date when a lead was most recently in an open status. |
dimension |
hs_latest_qualified_lead_date |
hs_latest_qualified_lead_date |
The date when a lead was most recently qualified. |
dimension |
hs_latest_sequence_ended_date |
hs_latest_sequence_ended_date |
The date when the latest sales sequence a contact was enrolled in officially ended. |
dimension |
hs_latest_sequence_enrolled |
hs_latest_sequence_enrolled |
The name or ID of the most recent sales sequence a contact was enrolled in. |
dimension |
hs_latest_sequence_enrolled_date |
hs_latest_sequence_enrolled_date |
The date when the contact was most recently enrolled in a sales sequence. |
dimension |
hs_latest_sequence_finished_date |
hs_latest_sequence_finished_date |
The date when the most recent sales sequence a contact was enrolled in was finished. |
dimension |
hs_latest_sequence_unenrolled_date |
hs_latest_sequence_unenrolled_date |
The date when a contact was most recently unenrolled from a sales sequence. |
dimension |
hs_latest_source |
hs_latest_source |
The most recent original source of a contact’s interaction, such as ‘Organic Search’ or ‘Direct Traffic’. |
dimension |
hs_latest_source_data_{NUM} |
hs_latest_source_data_{NUM} |
Additional data providing granular details about the latest source of interaction for a record, such as specific campaigns or referring sites. {NUM} indicates a specific level of detail (e.g., drill-down 1 or 2). |
dimension |
hs_latest_source_timestamp |
hs_latest_source_timestamp |
The timestamp of the most recent original source of interaction. |
dimension |
hs_latest_subscription_create_date |
hs_latest_subscription_create_date |
The date when the most recent subscription was created for a contact or company. This is a HubSpot internal property. |
dimension |
hs_lead_status |
hs_lead_status |
The current status of a lead in the sales process (e.g., New, Open, In Progress). This is a HubSpot internal property. |
dimension |
hs_legal_basis |
hs_legal_basis |
The legal basis for processing a contact’s data, relevant for GDPR and privacy regulations. |
dimension |
hs_lifecyclestage_customer_date |
hs_lifecyclestage_customer_date |
The date when a contact or company officially became a customer. This is a HubSpot internal property. |
metric |
hs_lifecyclestage_evangelist_date |
hs_lifecyclestage_evangelist_date |
The date and time when the contact became an Evangelist. |
dimension |
hs_lifecyclestage_lead_date |
hs_lifecyclestage_lead_date |
The date and time when the contact became a Lead. |
dimension |
hs_lifecyclestage_marketingqualifiedlead_date |
hs_lifecyclestage_marketingqualifiedlead_date |
The date and time when the contact became a Marketing Qualified Lead. |
dimension |
hs_lifecyclestage_opportunity_date |
hs_lifecyclestage_opportunity_date |
The date and time when the contact became an Opportunity. |
dimension |
hs_lifecyclestage_other_date |
hs_lifecyclestage_other_date |
The date and time when the contact entered the ‘Other’ lifecycle stage. |
dimension |
hs_lifecyclestage_salesqualifiedlead_date |
hs_lifecyclestage_salesqualifiedlead_date |
The date when a contact or company became a Sales Qualified Lead (SQL). This is a HubSpot internal property. |
dimension |
hs_lifecyclestage_subscriber_date |
hs_lifecyclestage_subscriber_date |
The date and time when the contact became a Subscriber. |
dimension |
hs_likelihood_to_close |
hs_likelihood_to_close |
HubSpot’s predicted probability, as a percentage, of a contact closing as a customer within the next 90 days based on predictive lead scoring. For deals, it represents the predicted likelihood of the deal closing by its close date. |
dimension |
hs_line_item_global_term_hs_discount_percentage |
hs_line_item_global_term_hs_discount_percentage |
The global term for the discount percentage applied to a line item, part of its billing and pricing configuration. |
dimension |
hs_line_item_global_term_hs_discount_percentage_enabled |
hs_line_item_global_term_hs_discount_percentage_enabled |
A boolean indicating if the global term for the discount percentage is enabled for a line item. |
dimension |
hs_line_item_global_term_hs_recurring_billing_period |
hs_line_item_global_term_hs_recurring_billing_period |
The global term defining how frequently a line item is billed on a recurring basis (e.g., ‘monthly’, ‘annually’), often using ISO-8601 period formats. |
dimension |
hs_line_item_global_term_hs_recurring_billing_period_enabled |
hs_line_item_global_term_hs_recurring_billing_period_enabled |
A boolean indicating if the global term for the recurring billing period is enabled for a line item. |
dimension |
hs_line_item_global_term_hs_recurring_billing_start_date |
hs_line_item_global_term_hs_recurring_billing_start_date |
The global term defining the start date for recurring billing of a line item. |
dimension |
hs_line_item_global_term_hs_recurring_billing_start_date_enabled |
hs_line_item_global_term_hs_recurring_billing_start_date_enabled |
A boolean indicating if the global term for the recurring billing start date is enabled for a line item. |
dimension |
hs_line_item_global_term_recurringbillingfrequency |
hs_line_item_global_term_recurringbillingfrequency |
The frequency at which a line item with recurring billing is billed. This property helps inform pricing calculations for deals and quotes. |
dimension |
hs_line_item_global_term_recurringbillingfrequency_enabled |
hs_line_item_global_term_recurringbillingfrequency_enabled |
Indicates if the global term for the recurring billing frequency of a line item is enabled. |
dimension |
hs_linkedin_ad_clicked |
hs_linkedin_ad_clicked |
A boolean indicating whether the contact has clicked on a LinkedIn ad. This is a HubSpot internal social media tracking property. |
dimension |
hs_linkedin_url |
hs_linkedin_url |
The URL of the contact’s LinkedIn profile. |
dimension |
hs_linkedinid |
hs_linkedinid |
The unique LinkedIn ID associated with a contact. This is a HubSpot internal social media identification property. |
dimension |
hs_manual_forecast_category |
hs_manual_forecast_category |
The forecast category assigned manually to a deal for sales forecasting purposes. |
dimension |
hs_marketable_reason_id |
hs_marketable_reason_id |
The unique identifier for the reason a contact is classified as a marketing contact, typically a read-only property. |
dimension |
hs_marketable_reason_type |
hs_marketable_reason_type |
The type or category of reason a contact is classified as a marketing contact, typically a read-only property. |
dimension |
hs_marketable_status |
hs_marketable_status |
Indicates if a contact is currently categorized as a marketing contact, allowing them to receive marketing emails. |
dimension |
hs_membership_has_accessed_private_content |
hs_membership_has_accessed_private_content |
A boolean property indicating whether a member has accessed private content. |
metric |
hs_membership_last_private_content_access_date |
hs_membership_last_private_content_access_date |
The date of the last access to private content by a member. |
dimension |
hs_merged_object_ids |
hs_merged_object_ids |
A list of unique identifiers for objects that have been merged into the current record. |
dimension |
hs_modified_by |
hs_modified_by |
The HubSpot user who last modified the record or object. |
metric |
hs_mrr |
hs_mrr |
The Monthly Recurring Revenue (MRR) associated with a deal or subscription. This is a HubSpot internal property. |
dimension |
hs_next_step |
hs_next_step |
The next action or step planned for a deal or contact. |
dimension |
hs_next_step_updated_at |
hs_next_step_updated_at |
The timestamp when the ‘next step’ property or activity was last updated for a deal or contact. |
dimension |
hs_notes_next_activity_type |
hs_notes_next_activity_type |
The type of the next activity scheduled in notes or tasks for an engagement. |
dimension |
hs_num_of_associated_line_items |
hs_num_of_associated_line_items |
The number of line items associated with a deal. |
metric |
hs_num_target_accounts |
hs_num_target_accounts |
The number of target account companies associated with a specific deal. |
metric |
hs_object_id |
hs_object_id |
The unique identifier for a HubSpot object. |
dimension |
hs_object_source |
hs_object_source |
The original source through which the object (e.g., contact, company, deal) was created in HubSpot. |
dimension |
hs_object_source_detail_{NUM} |
hs_object_source_detail_{NUM} |
Details providing more specific context about how a CRM object was created, similar to source drill-down properties. {NUM} indicates a specific level of detail. |
dimension |
hs_object_source_id |
hs_object_source_id |
The unique identifier for the object’s original source. |
dimension |
hs_object_source_label |
hs_object_source_label |
A human-readable label describing the object’s original source. |
dimension |
hs_object_source_user_id |
hs_object_source_user_id |
The user ID associated with the object’s original source, if applicable. |
dimension |
hs_open_deal_create_date |
hs_open_deal_create_date |
The creation date of an open deal. |
dimension |
hs_persona |
hs_persona |
The buyer persona assigned to a contact. |
dimension |
hs_pinned_engagement_id |
hs_pinned_engagement_id |
The ID of the engagement (e.g., email, meeting) that is pinned to the record’s timeline. |
dimension |
hs_pipeline |
hs_pipeline |
The sales pipeline that a deal belongs to. |
dimension |
hs_predicted_amount |
hs_predicted_amount |
The predicted monetary amount for a deal, often derived from the deal amount multiplied by the forecast probability. |
dimension |
hs_predicted_amount_in_home_currency |
hs_predicted_amount_in_home_currency |
The predicted amount of a deal in the company’s home currency, often calculated by multiplying the deal amount by the predicted likelihood of the deal to close. |
dimension |
hs_predictivecontactscore_v2 |
hs_predictivecontactscore_v2 |
A version 2 predictive score indicating the probability that a contact will become a customer within a specific timeframe (e.g., 90 days), based on demographic data and interactions. |
metric |
hs_predictivescoringtier |
hs_predictivescoringtier |
A tier assignment based on a contact’s predictive score, used for prioritizing contacts. |
dimension |
hs_priority |
hs_priority |
The priority level assigned to an object, such as a deal or task (e.g., Low, Medium, High). |
dimension |
hs_product_name |
hs_product_name |
The name of a HubSpot product or a product associated with a deal/line item. |
dimension |
hs_projected_amount |
hs_projected_amount |
The weighted amount of a deal, calculated by multiplying the deal amount by the probability of the deal closing. |
metric |
hs_projected_amount_in_home_currency |
hs_projected_amount_in_home_currency |
The custom forecasted deal value calculated by multiplying the forecast probability and deal amount in your company’s currency. |
metric |
hs_read_only |
hs_read_only |
A HubSpot-specific property indicating if a record or property is read-only. |
dimension |
hs_recent_closed_order_date |
hs_recent_closed_order_date |
The date of the most recently closed order associated with the record. |
dimension |
hs_registered_member |
hs_registered_member |
A boolean indicating if the contact is a registered member, possibly on a portal or community. This is a HubSpot internal property. |
metric |
hs_sa_first_engagement_date |
hs_sa_first_engagement_date |
The date of the first sales activity engagement (e.g., call, email, meeting). |
dimension |
hs_sa_first_engagement_descr |
hs_sa_first_engagement_descr |
The description of the first sales activity engagement. |
dimension |
hs_sa_first_engagement_object_type |
hs_sa_first_engagement_object_type |
The object type (e.g., CALL, EMAIL, MEETING) of the first sales activity engagement. |
dimension |
hs_sales_email_last_clicked |
hs_sales_email_last_clicked |
The date and time when a contact last clicked a link within a sales email. |
dimension |
hs_sales_email_last_opened |
hs_sales_email_last_opened |
The date and time when a contact last opened a sales email. |
dimension |
hs_sales_email_last_replied |
hs_sales_email_last_replied |
The date and time of the last reply received for a sales email. |
metric |
hs_searchable_calculated_international_mobile_number |
hs_searchable_calculated_international_mobile_number |
A calculated, searchable international mobile phone number for a contact, formatted by HubSpot. |
dimension |
hs_searchable_calculated_international_phone_number |
hs_searchable_calculated_international_phone_number |
A calculated, searchable international phone number for a contact, formatted by HubSpot. |
dimension |
hs_searchable_calculated_mobile_number |
hs_searchable_calculated_mobile_number |
A calculated, searchable mobile phone number for a contact, formatted by HubSpot. |
metric |
hs_searchable_calculated_phone_number |
hs_searchable_calculated_phone_number |
A calculated, searchable phone number for a contact, formatted by HubSpot. |
dimension |
hs_sequences_actively_enrolled_count |
hs_sequences_actively_enrolled_count |
The number of sales sequences a contact is currently actively enrolled in. |
metric |
hs_sequences_enrolled_count |
hs_sequences_enrolled_count |
The total number of times a contact has been enrolled in sales sequences. |
metric |
hs_sequences_is_enrolled |
hs_sequences_is_enrolled |
Indicates whether a contact is currently enrolled in a sales sequence. |
dimension |
hs_shared_team_ids |
hs_shared_team_ids |
A list of unique identifiers for teams with whom the record is shared. |
dimension |
hs_shared_user_ids |
hs_shared_user_ids |
A list of unique identifiers for users with whom the record is shared. |
dimension |
hs_social_facebook_clicks |
hs_social_facebook_clicks |
The total number of clicks on Facebook content or ads associated with a contact. This is a HubSpot internal social media metric. |
metric |
hs_social_google_plus_clicks |
hs_social_google_plus_clicks |
The total number of clicks on Google+ content or ads associated with a contact. This is a HubSpot internal social media metric, though Google+ is no longer active. |
metric |
hs_social_last_engagement |
hs_social_last_engagement |
The timestamp of the last social media engagement recorded for a contact. This is a HubSpot internal social media tracking property. |
dimension |
hs_social_linkedin_clicks |
hs_social_linkedin_clicks |
The total number of clicks on LinkedIn content or ads associated with a contact. This is a HubSpot internal social media metric. |
metric |
hs_social_num_broadcast_clicks |
hs_social_num_broadcast_clicks |
The total number of clicks on social media broadcasts or posts. This is a HubSpot internal social media metric. |
metric |
hs_social_twitter_clicks |
hs_social_twitter_clicks |
The total number of clicks on Twitter content or ads associated with a contact. This is a HubSpot internal social media metric. |
metric |
hs_tag_ids |
hs_tag_ids |
A list of unique identifiers for tags applicable to a deal, often represented as a semicolon-separated string. |
dimension |
hs_tcv |
hs_tcv |
The Total Contract Value (TCV) of a deal. |
metric |
hs_time_between_contact_creation_and_deal_close |
hs_time_between_contact_creation_and_deal_close |
The total time, in seconds, elapsed between the contact’s creation date and the date their lifecycle stage became ‘Customer’. |
metric |
hs_time_between_contact_creation_and_deal_creation |
hs_time_between_contact_creation_and_deal_creation |
The total time, in seconds, elapsed between the contact’s creation date and the date they were first associated with a deal. |
metric |
hs_time_in_appointmentscheduled |
hs_time_in_appointmentscheduled |
The cumulative time, in seconds, a deal has spent in the ‘Appointment Scheduled’ stage. |
dimension |
hs_time_in_closedlost |
hs_time_in_closedlost |
The total time, in seconds, a deal spent in the ‘Closed Lost’ stage since it last entered that stage. |
dimension |
hs_time_in_closedwon |
hs_time_in_closedwon |
The total time, in seconds, a deal spent in the ‘Closed Won’ stage since it last entered that stage. |
dimension |
hs_time_in_contractsent |
hs_time_in_contractsent |
The cumulative time, in seconds, a deal has spent in the ‘Contract Sent’ stage. |
dimension |
hs_time_in_customer |
hs_time_in_customer |
The cumulative time, in seconds, a contact has spent in the ‘Customer’ lifecycle stage. |
metric |
hs_time_in_decisionmakerboughtin |
hs_time_in_decisionmakerboughtin |
The duration a deal or contact has spent in the ‘Decision Maker Bought In’ stage of the sales pipeline. This is a HubSpot internal property. |
dimension |
hs_time_in_evangelist |
hs_time_in_evangelist |
The cumulative time, in seconds, a contact has spent in the ‘Evangelist’ lifecycle stage. |
metric |
hs_time_in_lead |
hs_time_in_lead |
The cumulative time, in seconds, a contact has spent in the ‘Lead’ lifecycle stage. |
metric |
hs_time_in_marketingqualifiedlead |
hs_time_in_marketingqualifiedlead |
The cumulative time, in seconds, a contact has spent in the ‘Marketing Qualified Lead’ lifecycle stage. |
metric |
hs_time_in_opportunity |
hs_time_in_opportunity |
The cumulative time, in seconds, a contact has spent in the ‘Opportunity’ lifecycle stage. |
metric |
hs_time_in_other |
hs_time_in_other |
The cumulative time, in seconds, a contact has spent in the ‘Other’ lifecycle stage. |
metric |
hs_time_in_presentationscheduled |
hs_time_in_presentationscheduled |
The cumulative time, in seconds, a deal has spent in the ‘Presentation Scheduled’ stage. |
dimension |
hs_time_in_qualifiedtobuy |
hs_time_in_qualifiedtobuy |
The cumulative time, in seconds, a deal or contact has spent in the ‘Qualified to Buy’ stage. |
dimension |
hs_time_in_salesqualifiedlead |
hs_time_in_salesqualifiedlead |
The cumulative time, in seconds, a contact has spent in the ‘Sales Qualified Lead’ lifecycle stage. |
metric |
hs_time_in_subscriber |
hs_time_in_subscriber |
The cumulative time, in seconds, a contact has spent in the ‘Subscriber’ lifecycle stage. |
metric |
hs_time_to_first_engagement |
hs_time_to_first_engagement |
A HubSpot-calculated metric representing the time elapsed until the first engagement with a contact or company. |
metric |
hs_time_to_move_from_lead_to_customer |
hs_time_to_move_from_lead_to_customer |
A calculated property representing the time taken for a contact to move from the ‘Lead’ lifecycle stage to the ‘Customer’ stage. |
metric |
hs_time_to_move_from_marketingqualifiedlead_to_customer |
hs_time_to_move_from_marketingqualifiedlead_to_customer |
A calculated property representing the time taken for a contact to move from the ‘Marketing Qualified Lead’ lifecycle stage to the ‘Customer’ stage. |
metric |
hs_time_to_move_from_opportunity_to_customer |
hs_time_to_move_from_opportunity_to_customer |
A calculated property representing the time taken for a contact to move from the ‘Opportunity’ lifecycle stage to the ‘Customer’ stage. |
metric |
hs_time_to_move_from_salesqualifiedlead_to_customer |
hs_time_to_move_from_salesqualifiedlead_to_customer |
A calculated property representing the time taken for a contact to move from the ‘Sales Qualified Lead’ lifecycle stage to the ‘Customer’ stage. |
metric |
hs_time_to_move_from_subscriber_to_customer |
hs_time_to_move_from_subscriber_to_customer |
A calculated property representing the time taken for a contact to move from the ‘Subscriber’ lifecycle stage to the ‘Customer’ stage. |
metric |
hs_timestamp |
hs_timestamp |
The timestamp of when an object was created or last modified. For emails, it marks the creation time and position on the timeline. |
dimension |
hs_timezone |
hs_timezone |
The time zone of the contact, usually set manually. |
dimension |
hs_twitterid |
hs_twitterid |
The unique Twitter ID associated with a contact. This is a HubSpot internal social media identification property. |
dimension |
hs_unique_creation_key |
hs_unique_creation_key |
A HubSpot internal property used as a unique key during object creation to prevent duplicates. |
dimension |
hs_unique_id |
hs_unique_id |
A unique identifier for the HubSpot record. |
dimension |
hs_unknown_visitor_conversation |
hs_unknown_visitor_conversation |
A boolean indicating if a conversation involved an unknown website visitor. This is a HubSpot internal property. |
dimension |
hs_updated_by_user_id |
hs_updated_by_user_id |
The unique identifier for the user who last updated the record. |
dimension |
hs_user_ids_of_all_notification_followers |
hs_user_ids_of_all_notification_followers |
A list of HubSpot user IDs who are following a record and receiving notifications for updates. This is a HubSpot internal property. |
dimension |
hs_user_ids_of_all_notification_unfollowers |
hs_user_ids_of_all_notification_unfollowers |
A list of HubSpot user IDs who have unfollowed a record and are no longer receiving notifications. This is a HubSpot internal property. |
dimension |
hs_user_ids_of_all_owners |
hs_user_ids_of_all_owners |
A list of user IDs of all owners associated with the record. |
dimension |
hs_v2_cumulative_time_in_customer |
hs_v2_cumulative_time_in_customer |
The cumulative time, in seconds, a contact has spent in the ‘Customer’ lifecycle stage, indicating a version 2 calculation method. |
metric |
hs_v2_cumulative_time_in_evangelist |
hs_v2_cumulative_time_in_evangelist |
The cumulative time, in seconds, a contact has spent in the ‘Evangelist’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_cumulative_time_in_lead |
hs_v2_cumulative_time_in_lead |
The cumulative time, in seconds, a contact has spent in the ‘Lead’ lifecycle stage, indicating a version 2 calculation method. |
metric |
hs_v2_cumulative_time_in_marketingqualifiedlead |
hs_v2_cumulative_time_in_marketingqualifiedlead |
The cumulative time, in seconds, a contact has spent in the ‘Marketing Qualified Lead’ lifecycle stage, indicating a version 2 calculation method. |
metric |
hs_v2_cumulative_time_in_opportunity |
hs_v2_cumulative_time_in_opportunity |
The cumulative time, in seconds, a contact has spent in the ‘Opportunity’ lifecycle stage, indicating a version 2 calculation method. |
metric |
hs_v2_cumulative_time_in_other |
hs_v2_cumulative_time_in_other |
The cumulative time, in seconds, a contact has spent in the ‘Other’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_cumulative_time_in_salesqualifiedlead |
hs_v2_cumulative_time_in_salesqualifiedlead |
The cumulative time, in seconds, a contact has spent in the ‘Sales Qualified Lead’ lifecycle stage, indicating a version 2 calculation method. |
metric |
hs_v2_cumulative_time_in_subscriber |
hs_v2_cumulative_time_in_subscriber |
The cumulative time, in seconds, a contact has spent in the ‘Subscriber’ lifecycle stage, indicating a version 2 calculation method. |
metric |
hs_v2_date_entered_closedlost |
hs_v2_date_entered_closedlost |
The date and time when the deal entered the ‘Closed Lost’ stage. |
dimension |
hs_v2_date_entered_closedwon |
hs_v2_date_entered_closedwon |
The date and time when the deal entered the ‘Closed Won’ stage. |
dimension |
hs_v2_date_entered_current_stage |
hs_v2_date_entered_current_stage |
The date and time when the deal entered its current stage. |
dimension |
hs_v2_date_entered_customer |
hs_v2_date_entered_customer |
The date and time when a contact or company entered the ‘Customer’ lifecycle stage, reflecting a version 2 calculation method for historical data. |
dimension |
hs_v2_date_entered_evangelist |
hs_v2_date_entered_evangelist |
The date and time when a contact or company entered the ‘Evangelist’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_date_entered_lead |
hs_v2_date_entered_lead |
The date and time when a contact or company entered the ‘Lead’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_date_entered_marketingqualifiedlead |
hs_v2_date_entered_marketingqualifiedlead |
The date and time when a contact or company entered the ‘Marketing Qualified Lead’ lifecycle stage, reflecting a version 2 calculation method for historical data. |
dimension |
hs_v2_date_entered_opportunity |
hs_v2_date_entered_opportunity |
The date and time when a contact or company entered the ‘Opportunity’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_date_entered_other |
hs_v2_date_entered_other |
The date and time when a contact or company entered the ‘Other’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_date_entered_presentationscheduled |
hs_v2_date_entered_presentationscheduled |
The date and time when the deal entered the ‘Presentation Scheduled’ stage. |
dimension |
hs_v2_date_entered_qualifiedtobuy |
hs_v2_date_entered_qualifiedtobuy |
The date and time when the deal entered the ‘Qualified to Buy’ stage. |
dimension |
hs_v2_date_entered_salesqualifiedlead |
hs_v2_date_entered_salesqualifiedlead |
The date and time when a contact or company entered the ‘Sales Qualified Lead’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_date_entered_subscriber |
hs_v2_date_entered_subscriber |
The date and time when a contact or company entered the ‘Subscriber’ lifecycle stage, reflecting a version 2 calculation method for historical data. |
dimension |
hs_v2_date_exited_customer |
hs_v2_date_exited_customer |
The date and time when a contact or company exited the ‘Customer’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_date_exited_evangelist |
hs_v2_date_exited_evangelist |
The date and time when a contact or company exited the ‘Evangelist’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_date_exited_lead |
hs_v2_date_exited_lead |
The date and time when a contact or company exited the ‘Lead’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_date_exited_marketingqualifiedlead |
hs_v2_date_exited_marketingqualifiedlead |
The date and time when a contact or company exited the ‘Marketing Qualified Lead’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_date_exited_opportunity |
hs_v2_date_exited_opportunity |
The date and time when a contact or company exited the ‘Opportunity’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_date_exited_other |
hs_v2_date_exited_other |
The date and time when a contact or company exited the ‘Other’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_date_exited_presentationscheduled |
hs_v2_date_exited_presentationscheduled |
The date and time when the deal exited the ‘Presentation Scheduled’ stage. |
dimension |
hs_v2_date_exited_qualifiedtobuy |
hs_v2_date_exited_qualifiedtobuy |
The date and time when the deal exited the ‘Qualified to Buy’ stage. |
dimension |
hs_v2_date_exited_salesqualifiedlead |
hs_v2_date_exited_salesqualifiedlead |
The date and time when a contact or company exited the ‘Sales Qualified Lead’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_date_exited_subscriber |
hs_v2_date_exited_subscriber |
The date and time when a contact or company exited the ‘Subscriber’ lifecycle stage, indicating a version 2 calculation method. |
dimension |
hs_v2_latest_time_in_customer |
hs_v2_latest_time_in_customer |
The total time, in seconds, a contact has spent in the ‘Customer’ lifecycle stage since their most recent entry into that stage, indicating a version 2 calculation method. |
metric |
hs_v2_latest_time_in_evangelist |
hs_v2_latest_time_in_evangelist |
The total time, in seconds, a contact has spent in the ‘Evangelist’ lifecycle stage since their most recent entry into that stage, indicating a version 2 calculation method. |
dimension |
hs_v2_latest_time_in_lead |
hs_v2_latest_time_in_lead |
The total time, in seconds, a contact has spent in the ‘Lead’ lifecycle stage since their most recent entry into that stage, indicating a version 2 calculation method. |
metric |
hs_v2_latest_time_in_marketingqualifiedlead |
hs_v2_latest_time_in_marketingqualifiedlead |
The latest cumulative time, in seconds, that a contact or company has spent in the ‘Marketing Qualified Lead’ lifecycle stage (v2 property). |
metric |
hs_v2_latest_time_in_opportunity |
hs_v2_latest_time_in_opportunity |
The total time, in seconds, a contact has spent in the ‘Opportunity’ lifecycle stage since their most recent entry into that stage, indicating a version 2 calculation method. |
metric |
hs_v2_latest_time_in_salesqualifiedlead |
hs_v2_latest_time_in_salesqualifiedlead |
The total time, in seconds, a contact has spent in the ‘Sales Qualified Lead’ lifecycle stage since their most recent entry into that stage, indicating a version 2 calculation method. |
metric |
hs_v2_latest_time_in_subscriber |
hs_v2_latest_time_in_subscriber |
The total time, in seconds, a contact has spent in the ‘Subscriber’ lifecycle stage since their most recent entry into that stage, indicating a version 2 calculation method. |
metric |
hs_voicemail_count |
hs_voicemail_count |
The total count of voicemails associated with a contact or record. This is a HubSpot internal property. |
metric |
hs_was_imported |
hs_was_imported |
Indicates if the record was originally created through an import process. |
dimension |
htmlTitle |
htmlTitle |
The HTML title of the content. |
dimension |
hubspot_lead_score |
hubspot_lead_score |
The lead score calculated by HubSpot for a contact, indicating their sales readiness. |
metric |
hubspot_owner |
hubspot_owner |
The HubSpot user assigned as the owner of the record (e.g., contact, company, or deal). |
dimension |
hubspot_owner_assigneddate |
hubspot_owner_assigneddate |
The date and time when the HubSpot owner was assigned to the record. |
dimension |
hubspot_owner_id |
hubspot_owner_id |
The unique identifier of the HubSpot user assigned as the owner of the record. |
dimension |
hubspot_team_id |
hubspot_team_id |
The ID of the HubSpot team to which the owner of the record belongs. |
dimension |
hubspotscore |
hubspotscore |
The lead score calculated by HubSpot for a contact. |
metric |
id |
id |
The unique identifier for the record. |
dimension |
import_source |
import_source |
The source of data when a record was created or updated via an import. |
dimension |
impressionCount |
impressionCount |
The total number of times a marketing asset (e.g., email, ad) was displayed or viewed. |
dimension |
industry |
industry |
The industry associated with a company or contact. |
dimension |
insertedAt |
insertedAt |
The timestamp when a record or data entry was first inserted into the system. |
dimension |
interactionsCount |
interactionsCount |
The total number of interactions (e.g., likes, comments, shares) on a social media post or other content. Note: Some social media interaction metrics from the API may be deprecated. |
metric |
ip_city |
ip_city |
The city derived from the contact’s IP address when they interacted with your business. |
dimension |
ip_country |
ip_country |
The country derived from the IP address of a contact’s interaction. |
dimension |
ip_country_code |
ip_country_code |
The two-letter country code (alpha-2 format) derived from the contact’s IP address. |
dimension |
ip_state |
ip_state |
The state or region derived from the contact’s IP address. |
dimension |
ip_state_code |
ip_state_code |
The state or region code derived from the contact’s IP address. |
dimension |
ip_zipcode |
ip_zipcode |
The postal code or zip code derived from the contact’s IP address. |
dimension |
isAb |
isAb |
A boolean flag indicating if the content or object is part of an A/B test. |
dimension |
isEngagementOptimizationEnabled |
isEngagementOptimizationEnabled |
A boolean indicating if engagement optimization features are enabled for email sends or content delivery. |
dimension |
isFailed |
isFailed |
Indicates if an operation, such as an email send, has failed. |
dimension |
isGraymailSuppressionEnabled |
isGraymailSuppressionEnabled |
A boolean indicating if graymail suppression is enabled for email campaigns to avoid sending to less engaged recipients. |
dimension |
isPending |
isPending |
Indicates if an operation, such as an email send, is currently pending. |
dimension |
isPublished |
isPublished |
Indicates whether the content (e.g., an email) has been published. |
dimension |
isRecipientFatigueSuppressionEnabled |
isRecipientFatigueSuppressionEnabled |
A boolean indicating if recipient fatigue suppression is enabled to prevent over-mailing contacts. |
dimension |
isRetry |
isRetry |
Indicates if the current operation is a retry attempt. |
dimension |
isTransactional |
isTransactional |
A boolean indicating if an email is a transactional email, typically for operational purposes and exempt from certain marketing regulations. |
dimension |
job_function |
job_function |
The job function of the contact (e.g., Marketing, Sales, Operations). |
dimension |
jobposition |
jobposition |
The job title or position of the contact. |
dimension |
jobtitle |
jobtitle |
The job title of the contact. |
dimension |
label |
label |
The user-friendly name or display label for a property or item. |
dimension |
language |
language |
The language preference of a contact or the language of a content asset. |
dimension |
lastUpdated |
lastUpdated |
The timestamp when the record was last updated. |
dimension |
last_lead_source |
last_lead_source |
The most recent source that generated a lead for the contact. |
dimension |
last_touch_campaign |
last_touch_campaign |
The marketing campaign that generated the most recent interaction with a contact or company. |
dimension |
lastmodifieddate |
lastmodifieddate |
The date when the object or record was last modified. |
dimension |
lastname |
lastname |
The last name of a person associated with a record. |
dimension |
lead_creation_date |
lead_creation_date |
The date when a lead (contact or company) record was created in HubSpot. |
dimension |
lead_origin |
lead_origin |
The original source or channel from which a lead was generated. |
dimension |
lead_score |
lead_score |
A general lead score for a contact, often determined by engagement and demographic data. |
metric |
lead_source |
lead_source |
The original source that generated a lead for the contact. |
dimension |
lead_source_hs |
lead_source_hs |
A HubSpot-specific property indicating the source of a lead. |
dimension |
leadid |
leadid |
The unique identifier for a lead record. |
metric |
leadsource |
leadsource |
The original source through which the contact or company first interacted with the business. |
dimension |
leadstatus |
leadstatus |
The current status of a lead, primarily used by sales teams to track engagement and qualification progress within the sales funnel. |
dimension |
lifecyclestage |
lifecyclestage |
The current lifecycle stage of a contact or company (e.g., ‘Subscriber’, ‘Lead’, ‘Customer’). |
dimension |
likes |
likes |
The number of ‘likes’ or positive reactions a social media post has received. Data availability for this field might be limited to 30 days post-publication. |
metric |
list.archived |
list.archived |
A boolean indicating if the list is archived. |
dimension |
list.authorId |
list.authorId |
The unique identifier of the user who created the list. |
metric |
list.createdAt |
list.createdAt |
The date and time when the list was created. |
dimension |
list.createdById |
list.createdById |
The unique identifier of the user who created the list. |
metric |
list.deleteable |
list.deleteable |
A boolean indicating if a contact list can be deleted. |
dimension |
list.deleted |
list.deleted |
A boolean indicating if the list has been deleted. |
dimension |
list.dynamic |
list.dynamic |
A boolean indicating if the list is a dynamic (active) list that updates automatically. |
dimension |
list.filtersUpdatedAt |
list.filtersUpdatedAt |
The timestamp when the filters for the list were last updated. |
dimension |
list.internal |
list.internal |
A boolean indicating if the list is an internal HubSpot list. |
dimension |
list.internalListId |
list.internalListId |
The internal unique identifier for the list. |
metric |
list.limitExempt |
list.limitExempt |
A boolean indicating if the list is exempt from certain size or usage limits. |
dimension |
list.listId |
list.listId |
The unique identifier for the list. |
metric |
list.listPermissions |
list.listPermissions |
The permissions configured for accessing and managing the list. |
dimension |
list.listType |
list.listType |
The type of list, such as ‘STATIC’ or ‘ACTIVE’. |
dimension |
list.listVersion |
list.listVersion |
The version number of a list definition. |
metric |
list.membershipSettings |
list.membershipSettings |
Settings related to list memberships, especially in the context of HubSpot’s content membership features for controlling access to content. |
dimension |
list.name |
list.name |
The name of the list. |
dimension |
list.objectTypeId |
list.objectTypeId |
The type of CRM object (e.g., contacts, companies, deals) that the list contains. |
dimension |
list.parentId |
list.parentId |
The ID of the parent list if this list is nested within another. |
metric |
list.portalId |
list.portalId |
The HubSpot portal ID where the list resides. |
metric |
list.processingStatus |
list.processingStatus |
The current processing status of the list (e.g., ‘PROCESSING’, ‘DONE’). |
dimension |
list.processingType |
list.processingType |
The type of processing used for the list, such as ‘MANUAL’, ‘DYNAMIC’, or ‘SNAPSHOT’. |
dimension |
list.readOnly |
list.readOnly |
A boolean indicating if the list is read-only. |
dimension |
list.size |
list.size |
The number of records currently in the list. |
metric |
list.teamIds |
list.teamIds |
A list of team IDs that have access to or are associated with this contact list. |
dimension |
list.updatedAt |
list.updatedAt |
The date and time when the list was last updated. |
dimension |
list.updatedById |
list.updatedById |
The unique identifier of the user who last updated the list. |
metric |
lists |
lists |
Membership information for contacts in HubSpot lists. |
dimension |
liveDomain |
liveDomain |
The live domain where the content is published. |
dimension |
location |
location |
The geographical location of a contact or company. |
dimension |
location_address |
location_address |
The street address for a contact or company. |
dimension |
lost_reason |
lost_reason |
The reason a deal was lost. |
dimension |
marital_status |
marital_status |
The marital status of a contact. |
dimension |
marketing_emails_clicked_on_opened |
marketing_emails_clicked_on_opened |
A metric indicating whether marketing emails were clicked on after being opened. |
metric |
maxRssEntries |
maxRssEntries |
The maximum number of RSS entries to display in an email. |
metric |
meeting.endTime |
meeting.endTime |
The scheduled end time of a meeting. |
metric |
meeting.meetingOutcome |
meeting.meetingOutcome |
The outcome of a meeting engagement (e.g., ‘Completed’, ‘No Show’). |
dimension |
meeting.startTime |
meeting.startTime |
The scheduled start time of a meeting. |
metric |
meeting.title |
meeting.title |
The title or subject of a meeting. |
dimension |
messageText |
messageText |
The plain text content of a message, typically from a conversation or email. |
dimension |
messageUrl |
messageUrl |
The URL associated with a message or conversation. |
dimension |
metaDescription |
metaDescription |
The meta description for the content, used by search engines. |
dimension |
migrationStatus.enrollmentMigrationStatus |
migrationStatus.enrollmentMigrationStatus |
The status of a migration process for enrolling records into a new system or workflow. |
dimension |
migrationStatus.flowId |
migrationStatus.flowId |
The ID of the flow or workflow involved in a migration process. |
metric |
migrationStatus.lastSuccessfulMigrationTimestamp |
migrationStatus.lastSuccessfulMigrationTimestamp |
The timestamp of the last successful data migration event. |
dimension |
migrationStatus.migrationStatus |
migrationStatus.migrationStatus |
The overall status of a data migration process. |
dimension |
migrationStatus.portalId |
migrationStatus.portalId |
The unique identifier of the HubSpot portal (account) involved in a migration process. |
metric |
migrationStatus.workflowId |
migrationStatus.workflowId |
The ID of the workflow involved in a migration process. |
metric |
mobilephone |
mobilephone |
The primary mobile phone number for a contact, automatically formatted by HubSpot. |
dimension |
name |
name |
The name of the record or content (e.g., email name, form name). |
dimension |
newsletter_subscription |
newsletter_subscription |
The status of a contact’s subscription to a newsletter, managed through HubSpot’s email subscription types. |
dimension |
note.body |
note.body |
The main content or text of a note engagement. |
dimension |
notes_last_contacted |
notes_last_contacted |
The date of the last contact interaction recorded in notes for a record. |
dimension |
notes_last_updated |
notes_last_updated |
The date when the last note associated with a record was updated. |
dimension |
notes_next_activity_date |
notes_next_activity_date |
The date of the next scheduled activity or task related to a record, as recorded in notes. |
dimension |
num_associated_contacts |
num_associated_contacts |
The number of contacts associated with a deal or company. |
metric |
num_associated_deals |
num_associated_deals |
The total number of deals associated with a contact or company. |
metric |
num_conversion_events |
num_conversion_events |
The total number of conversion events recorded for a contact. |
metric |
num_notes |
num_notes |
The total number of notes associated with a record. |
metric |
num_unique_conversion_events |
num_unique_conversion_events |
The number of unique conversion events recorded for a contact. |
metric |
number_of_deals_in_{NUM} |
number_of_deals_in_{NUM} |
The number of deals associated with a record, potentially categorized or filtered by a specific criteria indicated by {NUM}. |
metric |
numemployees |
numemployees |
The number of employees in a company. |
dimension |
opt_in_privacy_marketing_time_stamp |
opt_in_privacy_marketing_time_stamp |
The timestamp when a contact opted in to privacy-related marketing communications. |
dimension |
opt_out_newsletter_time_stamp |
opt_out_newsletter_time_stamp |
The timestamp when a contact opted out of newsletter subscriptions. |
dimension |
opt_out_privacy_marketing_time_stamp |
opt_out_privacy_marketing_time_stamp |
The timestamp when a contact opted out of privacy-related marketing communications. |
dimension |
origin |
origin |
The source or origin of a record or event. |
dimension |
original_utm_campaign |
original_utm_campaign |
The original UTM campaign parameter associated with the contact or company, capturing the first marketing campaign that engaged them. |
dimension |
original_utm_medium |
original_utm_medium |
The original UTM medium parameter associated with the contact or company, capturing the first marketing channel that engaged them. |
dimension |
original_utm_source |
original_utm_source |
The original UTM source parameter associated with the contact or company, identifying the first traffic origin that engaged them. |
dimension |
original_{NUM}_hs_object_id |
original_{NUM}_hs_object_id |
The original HubSpot object ID before a merge or copy operation. ‘{NUM}’ indicates a specific object type or sequence. |
dimension |
ownerId |
ownerId |
The unique identifier for the owner of the record. |
dimension |
ownerIds |
associated_owner_ids |
A list of unique identifiers for all associated owners of the record. |
dimension |
owner_full_name |
owner_full_name |
The full name of the HubSpot owner assigned to a record. |
dimension |
ownername |
ownername |
The name of the HubSpot user who is the owner of the record (e.g., contact, company, deal). |
dimension |
page.id |
page.id |
The unique identifier for a specific page in HubSpot’s CMS. |
metric |
page.name |
page.name |
The name or title of a specific page in HubSpot’s CMS. |
dimension |
pageExpiryDate |
pageExpiryDate |
The date when a specific page or content is set to expire. |
metric |
pageExpiryEnabled |
pageExpiryEnabled |
A boolean indicating if an expiry date is enabled for a web page or landing page. |
dimension |
pageExpiryRedirectUrl |
pageExpiryRedirectUrl |
The URL to which a user will be redirected once a page has expired. |
dimension |
pageRedirected |
pageRedirected |
Indicates if a page or web version is configured to redirect to another URL. |
dimension |
parentId |
parentId |
The unique identifier of the parent object in a hierarchical relationship. |
dimension |
phone |
phone |
The primary phone number for a contact, automatically formatted by HubSpot. |
dimension |
pipeline |
pipeline |
The sales pipeline associated with a deal or object. |
dimension |
portalId |
portalId |
The unique identifier for the HubSpot portal (account). |
metric |
postal_address |
postal_address |
The primary street and postal address for a contact or company. |
dimension |
previewKey |
previewKey |
A key used to access a preview of content, such as an email or page. |
dimension |
primaryEmailCampaignId |
primaryEmailCampaignId |
The unique identifier of the primary email campaign associated with an object or event. |
metric |
priority |
priority |
dimension |
|
processingStatus |
processingStatus |
The current processing status of the content or task. |
dimension |
profile-url |
profile-url |
The URL of a profile, typically for a contact or user. |
dimension |
profileUrl |
profileUrl |
The URL of a profile, typically for a contact or user. |
dimension |
publishDate |
publishDate |
The date and time when the content (e.g., email, page) was published. |
dimension |
publishImmediately |
publishImmediately |
Indicates whether the content should be published immediately. |
dimension |
publish_date |
publish_date |
The date when content (e.g., blog post, page, email) was published. |
dimension |
publishedAt |
publishedAt |
The timestamp when the content was published. |
dimension |
publishedByEmail |
publishedByEmail |
The email address of the user who published a piece of content. |
dimension |
publishedById |
publishedById |
The user ID of the person who published a piece of content. |
metric |
publishedByName |
publishedByName |
The name of the user who published a piece of content. |
dimension |
publishedUrl |
publishedUrl |
The URL where the content is published. |
dimension |
quoteIds |
associated_quote_ids |
A list of IDs of quotes associated with a deal. |
dimension |
recent_conversion_date |
recent_conversion_date |
The date of the contact’s most recent conversion event. |
dimension |
recent_conversion_event_name |
recent_conversion_event_name |
The name of the contact’s most recent conversion event. |
dimension |
recent_deal_amount |
recent_deal_amount |
The monetary value of the last deal that was closed as won and associated with the contact or company. |
metric |
recent_deal_close_date |
recent_deal_close_date |
The date when the last associated deal was closed as won for a contact or company. |
dimension |
recipient |
recipient |
The email address of the recipient of an email. |
dimension |
registration_date |
registration_date |
The date and time when a contact registered for content membership or a similar event. |
dimension |
replies |
replies |
The number of replies a social media post has received. Data availability for this field might be limited to 30 days post-publication. |
metric |
replyTo |
replyTo |
The email address to which replies should be sent. |
dimension |
required |
required |
A boolean indicating if a property is a required field for an object. |
dimension |
resolvedDomain |
resolvedDomain |
The domain that the content ultimately resolves to. |
dimension |
retweets |
retweets |
The number of retweets or shares a Twitter post has received. Data availability for this field might be limited to 30 days post-publication. |
metric |
revenue |
revenue |
The revenue associated with a deal, company, or order. |
metric |
revision.id |
revision.id |
The unique identifier for a specific revision of an object. |
metric |
revision.object.activeDomain |
revision.object.activeDomain |
The active domain used for the revised content object. |
dimension |
revision.object.archived |
revision.object.archived |
A boolean indicating if the revised object version is archived. |
dimension |
revision.object.businessUnitId |
revision.object.businessUnitId |
The business unit identifier associated with the revised object. |
metric |
revision.object.campaign |
revision.object.campaign |
The name or ID of the marketing campaign associated with the revised object. |
dimension |
revision.object.campaignName |
revision.object.campaignName |
The name of the marketing campaign associated with the revised object. |
dimension |
revision.object.clonedFrom |
revision.object.clonedFrom |
The ID of the original object from which this revised object was cloned. |
metric |
revision.object.content |
revision.object.content |
The main body content of the revised marketing asset. |
dimension |
revision.object.createdAt |
revision.object.createdAt |
The date and time when the revised object was created. |
dimension |
revision.object.createdById |
revision.object.createdById |
The user ID of the person who created the revised object. |
metric |
revision.object.emailTemplateMode |
revision.object.emailTemplateMode |
The email template mode used for the revised email object. |
dimension |
revision.object.from.customReplyTo |
revision.object.from.customReplyTo |
A custom email address used as the ‘reply-to’ address for the revised email. |
dimension |
revision.object.from.fromName |
revision.object.from.fromName |
The ‘From’ name displayed for the revised email. |
dimension |
revision.object.from.replyTo |
revision.object.from.replyTo |
The ‘reply-to’ email address for the revised email. |
dimension |
revision.object.id |
revision.object.id |
The unique identifier of the revised content object. |
metric |
revision.object.isAb |
revision.object.isAb |
A boolean indicating if the revised content object is part of an A/B test. |
dimension |
revision.object.isPublished |
revision.object.isPublished |
A boolean indicating if the revised object version is currently published. |
dimension |
revision.object.isTransactional |
revision.object.isTransactional |
A boolean indicating if the revised email object is a transactional email. |
dimension |
revision.object.language |
revision.object.language |
The language of the revised content object. |
dimension |
revision.object.name |
revision.object.name |
The name of the revised content object. |
dimension |
revision.object.previewKey |
revision.object.previewKey |
A key used to access a preview version of a content object, such as an email or page. |
dimension |
revision.object.publishDate |
revision.object.publishDate |
The scheduled date for the revised object to be published. |
dimension |
revision.object.publishedAt |
revision.object.publishedAt |
The date and time when the revised object was published. |
dimension |
revision.object.publishedByEmail |
revision.object.publishedByEmail |
The email address of the user who published a specific version or revision of a content object. |
dimension |
revision.object.publishedById |
revision.object.publishedById |
The user ID of the person who published the revised object. |
metric |
revision.object.publishedByName |
revision.object.publishedByName |
The name of the user who published a specific version or revision of a content object. |
dimension |
revision.object.sendOnPublish |
revision.object.sendOnPublish |
A boolean indicating if the revised object (e.g., email) should be sent immediately upon publication. |
dimension |
revision.object.state |
revision.object.state |
The current state or status of the revised object (e.g., DRAFT, PUBLISHED). |
dimension |
revision.object.subcategory |
revision.object.subcategory |
The subcategory of the revised content object. |
dimension |
revision.object.subject |
revision.object.subject |
The subject line of the revised email or title of the revised page. |
dimension |
revision.object.to |
revision.object.to |
The recipients or target audience for the revised object (e.g., email). |
dimension |
revision.object.type |
revision.object.type |
The type of the revised content object (e.g., BLOG_POST, LANDING_PAGE, EMAIL). |
dimension |
revision.object.updatedAt |
revision.object.updatedAt |
The date and time when the revised object was last updated. |
dimension |
revision.object.updatedById |
revision.object.updatedById |
The user ID of the person who last updated the revised object. |
metric |
revision.object.webversion.domain |
revision.object.webversion.domain |
The domain for the web version of the revised content. |
dimension |
revision.object.webversion.enabled |
revision.object.webversion.enabled |
A boolean indicating if the web version feature is enabled for the revised content. |
dimension |
revision.object.webversion.isPageRedirected |
revision.object.webversion.isPageRedirected |
A boolean indicating if the web version of the revised content is set to redirect to another page. |
dimension |
revision.object.webversion.slug |
revision.object.webversion.slug |
The URL slug for the web version of the revised content. |
dimension |
revision.object.webversion.url |
revision.object.webversion.url |
The full URL for the web version of the revised content. |
dimension |
revision.updated |
revision.updated |
The date and time when the revision record itself was last updated. |
dimension |
revision.user.email |
revision.user.email |
The email address of the user who performed the revision. |
dimension |
revision.user.fullName |
revision.user.fullName |
The full name of the user who performed the revision. |
dimension |
revision.user.id |
revision.user.id |
The unique identifier of the user who performed the revision. |
metric |
role |
role |
The job role or function of a contact within their company. |
dimension |
rssEmailAuthorLineTemplate |
rssEmailAuthorLineTemplate |
A template used to define the format of the author’s line in an RSS-to-email feed. |
dimension |
rssEmailBlogImageMaxWidth |
rssEmailBlogImageMaxWidth |
The maximum width allowed for blog images within an RSS-to-email campaign. |
metric |
rssEmailByText |
rssEmailByText |
The text used to denote the author in an RSS-driven email. |
dimension |
rssEmailClickThroughText |
rssEmailClickThroughText |
The click-through text used in an RSS-driven email. |
dimension |
rssEmailCommentText |
rssEmailCommentText |
The comment text used in an RSS-driven email. |
dimension |
rssEmailEntryTemplate |
rssEmailEntryTemplate |
A template used to define the structure and content of an individual entry within an RSS-to-email feed. |
dimension |
rssEmailEntryTemplateEnabled |
rssEmailEntryTemplateEnabled |
Indicates if an RSS email entry template is enabled. |
dimension |
rssEmailImageMaxWidth |
rssEmailImageMaxWidth |
The maximum width for images in an RSS-driven email. |
metric |
rssEmailUrl |
rssEmailUrl |
The URL of the RSS feed used for an RSS-driven email. |
dimension |
rssToEmailTiming |
rssToEmailTiming |
The scheduling or frequency settings for sending out RSS-to-email updates. |
dimension |
rssUrl |
rssUrl |
The URL of the RSS feed used for pulling content into RSS-to-email campaigns. |
dimension |
sales_emails_opened |
sales_emails_opened |
The count of sales emails opened by the contact. |
metric |
sales_emails_replied_to |
sales_emails_replied_to |
The count of sales emails to which the contact has replied. |
metric |
sales_rep |
sales_rep |
The sales representative assigned to a deal or company. |
dimension |
salutation |
salutation |
The formal title used to address a contact (e.g., Mr., Ms., Dr.). |
dimension |
securityState |
securityState |
dimension |
|
sendOnPublish |
sendOnPublish |
A boolean indicating if the content (e.g., email, social post) should be sent or published immediately upon creation. |
dimension |
sendTimeOptimization |
sendTimeOptimization |
Indicates if the email send time is optimized based on recipient engagement data. |
dimension |
shared |
shared |
Indicates if an object or record is shared with other users or teams. |
dimension |
slug |
slug |
The URL slug for the content. |
dimension |
source |
source |
The source of the most recent interaction a contact had with the business. |
dimension |
start_date |
start_date |
The start date for an event, campaign, or other time-bound activity. |
dimension |
state |
state |
The current state or status of the content (e.g., DRAFT, PUBLISHED). |
dimension |
stats.counters.bounce |
stats.counters.bounce |
The count of emails that bounced during a campaign send. |
metric |
stats.counters.click |
stats.counters.click |
The total number of clicks on links within the email. |
metric |
stats.counters.contactslost |
stats.counters.contactslost |
The number of contacts lost (e.g., unsubscribed or hard bounced). |
metric |
stats.counters.delivered |
stats.counters.delivered |
The total number of emails successfully delivered to recipients. |
metric |
stats.counters.dropped |
stats.counters.dropped |
The number of emails that were not sent by HubSpot due to various reasons (e.g., invalid email, unengaged). |
metric |
stats.counters.hardbounced |
stats.counters.hardbounced |
The number of emails that resulted in a permanent delivery failure. |
metric |
stats.counters.notsent |
stats.counters.notsent |
The number of emails that were not sent for various reasons. |
metric |
stats.counters.open |
stats.counters.open |
The total number of times the email was opened by recipients. |
metric |
stats.counters.pending |
stats.counters.pending |
The number of emails that are currently awaiting delivery. |
metric |
stats.counters.reply |
stats.counters.reply |
The total number of replies received for the email. |
metric |
stats.counters.selected |
stats.counters.selected |
The number of contacts selected as recipients for the email. |
metric |
stats.counters.sent |
stats.counters.sent |
The total number of emails sent. |
metric |
stats.counters.softbounced |
stats.counters.softbounced |
The number of emails that resulted in a temporary delivery failure. |
metric |
stats.counters.spamreport |
stats.counters.spamreport |
The number of times the email was marked as spam by recipients. |
metric |
stats.counters.suppressed |
stats.counters.suppressed |
The number of emails that were suppressed (not sent) due to various reasons (e.g., unsubscribed, bounced). |
metric |
stats.counters.unsubscribed |
stats.counters.unsubscribed |
The number of recipients who unsubscribed from the email list. |
metric |
stats.deviceBreakdown.click_device_type.computer |
stats.deviceBreakdown.click_device_type.computer |
The number of clicks from computer devices. |
metric |
stats.deviceBreakdown.click_device_type.mobile |
stats.deviceBreakdown.click_device_type.mobile |
The number of clicks from mobile devices. |
metric |
stats.deviceBreakdown.click_device_type.unknown |
stats.deviceBreakdown.click_device_type.unknown |
The number of clicks from unknown device types. |
metric |
stats.deviceBreakdown.open_device_type.computer |
stats.deviceBreakdown.open_device_type.computer |
The number of opens from computer devices. |
metric |
stats.deviceBreakdown.open_device_type.mobile |
stats.deviceBreakdown.open_device_type.mobile |
The number of opens from mobile devices. |
metric |
stats.deviceBreakdown.open_device_type.unknown |
stats.deviceBreakdown.open_device_type.unknown |
The number of opens from unknown device types. |
metric |
stats.ratios.bounceratio |
stats.ratios.bounceratio |
The ratio of bounced emails to total sent emails. |
metric |
stats.ratios.clickratio |
stats.ratios.clickratio |
The ratio of unique clicks to total delivered emails. |
metric |
stats.ratios.clickthroughratio |
stats.ratios.clickthroughratio |
The ratio of unique clicks to unique opens. |
metric |
stats.ratios.contactslostratio |
stats.ratios.contactslostratio |
The ratio of contacts who were lost from a list or campaign. |
metric |
stats.ratios.deliveredratio |
stats.ratios.deliveredratio |
The ratio of delivered emails to total sent emails. |
metric |
stats.ratios.hardbounceratio |
stats.ratios.hardbounceratio |
The ratio of hard bounced emails to total sent emails. |
metric |
stats.ratios.notsentratio |
stats.ratios.notsentratio |
The ratio of emails that were not sent to the intended recipients. |
metric |
stats.ratios.openratio |
stats.ratios.openratio |
The ratio of unique opens to total delivered emails. |
metric |
stats.ratios.pendingratio |
stats.ratios.pendingratio |
The ratio of emails or tasks that are currently in a pending state. |
metric |
stats.ratios.replyratio |
stats.ratios.replyratio |
The ratio of replies to total delivered emails. |
metric |
stats.ratios.softbounceratio |
stats.ratios.softbounceratio |
The ratio of soft bounced emails to total sent emails. |
metric |
stats.ratios.spamreportratio |
stats.ratios.spamreportratio |
The ratio of spam reports to total delivered emails. |
metric |
stats.ratios.unsubscribedratio |
stats.ratios.unsubscribedratio |
The ratio of unsubscribed recipients to total delivered emails. |
metric |
stats_counters_bounce |
stats_counters_bounce |
The count of emails that bounced during a campaign send. |
metric |
stats_counters_click |
stats_counters_click |
The total number of clicks on links within the email. |
metric |
stats_counters_contactslost |
stats_counters_contactslost |
The number of contacts lost (e.g., unsubscribed or hard bounced). |
metric |
stats_counters_delivered |
stats_counters_delivered |
The total number of emails successfully delivered to recipients. |
metric |
stats_counters_dropped |
stats_counters_dropped |
The number of emails that were not sent by HubSpot due to various reasons (e.g., invalid email, unengaged). |
metric |
stats_counters_hardbounced |
stats_counters_hardbounced |
The number of emails that resulted in a permanent delivery failure. |
metric |
stats_counters_notsent |
stats_counters_notsent |
The number of emails that were not sent for various reasons. |
metric |
stats_counters_open |
stats_counters_open |
The total number of times the email was opened by recipients. |
metric |
stats_counters_pending |
stats_counters_pending |
The number of marketing emails that are currently in a pending state before being sent. |
metric |
stats_counters_reply |
stats_counters_reply |
The total number of replies received for marketing emails. |
metric |
stats_counters_sent |
stats_counters_sent |
The total number of marketing emails sent. |
metric |
stats_counters_softbounced |
stats_counters_softbounced |
The number of marketing emails that experienced a soft bounce, meaning a temporary delivery failure. |
metric |
stats_counters_spamreport |
stats_counters_spamreport |
The total number of times marketing emails were marked as spam by recipients. |
metric |
stats_counters_suppressed |
stats_counters_suppressed |
The count of emails that were suppressed (not sent) to recipients due to various reasons (e.g., unsubscribe, hard bounce). |
metric |
stats_counters_unsubscribed |
stats_counters_unsubscribed |
The total number of contacts who unsubscribed from marketing emails. |
metric |
stats_deviceBreakdown_click_device_type_unknown |
stats_deviceBreakdown_click_device_type_unknown |
The number of clicks on marketing emails from an unidentified device type. |
metric |
stats_deviceBreakdown_open_device_type_computer |
stats_deviceBreakdown_open_device_type_computer |
The number of marketing email opens recorded on a computer device. |
metric |
stats_deviceBreakdown_open_device_type_mobile |
stats_deviceBreakdown_open_device_type_mobile |
The number of marketing email opens recorded on a mobile device. |
metric |
stats_deviceBreakdown_open_device_type_unknown |
stats_deviceBreakdown_open_device_type_unknown |
The number of marketing email opens recorded from an unidentified device type. |
metric |
stats_failedToLoad |
stats_failedToLoad |
A boolean indicating if certain statistics or analytics data failed to load. |
dimension |
stats_ratios_bounceratio |
stats_ratios_bounceratio |
The ratio of total bounced emails to the total emails sent. |
metric |
stats_ratios_clickratio |
stats_ratios_clickratio |
The ratio of unique clicks on marketing emails to unique email opens. |
metric |
stats_ratios_clickthroughratio |
stats_ratios_clickthroughratio |
The click-through rate, representing the ratio of unique clicks to total emails delivered. |
metric |
stats_ratios_contactslostratio |
stats_ratios_contactslostratio |
The ratio of contacts lost (e.g., unsubscribed, bounced) from an email list. |
metric |
stats_ratios_deliveredratio |
stats_ratios_deliveredratio |
The ratio of successfully delivered marketing emails to the total emails sent. |
metric |
stats_ratios_hardbounceratio |
stats_ratios_hardbounceratio |
The ratio of hard bounced emails to the total emails sent, indicating permanent delivery failures. |
metric |
stats_ratios_notsentratio |
stats_ratios_notsentratio |
The ratio of emails that were not sent to the intended recipients. |
metric |
stats_ratios_openratio |
stats_ratios_openratio |
The ratio of unique marketing email opens to the total emails delivered. |
metric |
stats_ratios_pendingratio |
stats_ratios_pendingratio |
The ratio of emails that are currently in a pending state before sending. |
metric |
stats_ratios_replyratio |
stats_ratios_replyratio |
The ratio of replies received for marketing emails relative to the number of emails delivered. |
metric |
stats_ratios_softbounceratio |
stats_ratios_softbounceratio |
The ratio of soft bounced emails to the total emails sent, indicating temporary delivery failures. |
metric |
stats_ratios_spamreportratio |
stats_ratios_spamreportratio |
The ratio of spam reports to the total emails delivered. |
metric |
stats_ratios_unsubscribedratio |
stats_ratios_unsubscribedratio |
The ratio of contacts who unsubscribed from marketing emails to the total emails delivered. |
metric |
status |
status |
The current status of an object or process, such as the send status of an email (e.g., ‘SENT’, ‘BOUNCED’). |
dimension |
subcategory |
subcategory |
A more specific classification under a main category for an object or content. |
dimension |
subject |
subject |
The subject line of the email or communication. |
dimension |
subscriber |
subscriber |
Indicates if a contact is a ‘Subscriber’ lifecycle stage, meaning they have opted in to receive marketing communications. |
dimension |
subscription |
subscription |
Information about a contact’s email subscription status or preferences. |
metric |
subscriptionBlogId |
subscriptionBlogId |
The unique identifier of the blog to which a subscription is associated. |
metric |
subscriptionDetails.officeLocationId |
subscriptionDetails.officeLocationId |
The ID of the office location associated with a subscription. |
metric |
subscriptionDetails.subscriptionId |
subscriptionDetails.subscriptionId |
The unique identifier for a subscription. |
metric |
subscriptionName |
subscriptionName |
The name of the email subscription type. |
dimension |
subscription_currency |
subscription_currency |
The currency used for a subscription or recurring revenue. |
dimension |
targetLanguages.0 |
targetLanguages.0 |
The primary or first language targeted for content or communication, typically represented by a language code. |
dimension |
targeting.GEO_LOCATION.0.localeSpecificLabel |
targeting.GEO_LOCATION.0.localeSpecificLabel |
A human-readable, locale-specific label for a geographic location target, such as a country, region, or city. |
dimension |
targeting.GEO_LOCATION.0.targetCode |
targeting.GEO_LOCATION.0.targetCode |
The standardized code representing a geographic location target, such as a country code or region code. |
dimension |
targeting.LANGUAGE.0.localeSpecificLabel |
targeting.LANGUAGE.0.localeSpecificLabel |
A human-readable, locale-specific label for a language target, such as ‘French Canadian’ or ‘Spanish (Mexico)’. |
dimension |
targeting.LANGUAGE.0.targetCode |
targeting.LANGUAGE.0.targetCode |
The standardized code representing a language target, such as ‘en’ for English or ‘fr’ for French. |
dimension |
task.body |
task.body |
The main content or description of a task engagement. |
dimension |
task.forObjectType |
task.forObjectType |
The type of CRM object (e.g., CONTACT, COMPANY, DEAL) for which the task is created. |
dimension |
task.status |
task.status |
The current status of the task engagement (e.g., completed, pending). |
dimension |
task.subject |
task.subject |
The subject or title of the task engagement. |
dimension |
templatePath |
templatePath |
The file path to the email or content template used. |
dimension |
testing.abSampleSizeDefault |
testing.abSampleSizeDefault |
The default sample size percentage used for A/B testing variations. |
dimension |
testing.abSamplingDefault |
testing.abSamplingDefault |
The default sampling method for A/B testing. |
dimension |
testing.abStatus |
testing.abStatus |
The current status of an A/B test. |
dimension |
testing.abSuccessMetric |
testing.abSuccessMetric |
The metric used to determine the winner of an A/B test (e.g., open rate, click-through rate). |
dimension |
testing.abTestPercentage |
testing.abTestPercentage |
The percentage of recipients included in the A/B test. |
metric |
testing.hoursToWait |
testing.hoursToWait |
The number of hours to wait before automatically choosing an A/B test winner. |
metric |
testing.isAbVariation |
testing.isAbVariation |
A boolean indicating if the current content or element is an A/B test variation. |
dimension |
testing.testId |
testing.testId |
The unique identifier for an A/B test. |
metric |
ticketIds |
associated_ticket_ids |
A list of unique identifiers for associated ticket records. |
dimension |
to |
to |
The recipient details for an email or other communication. |
dimension |
total_contract_amount |
total_contract_amount |
The total financial amount of a contract associated with a deal. |
metric |
total_revenue |
total_revenue |
The total revenue generated from deals or orders associated with a record. |
metric |
trackingsource |
trackingsource |
The original source of a contact or company, such as organic search, social media, or direct traffic. |
dimension |
transactional |
transactional |
Indicates if an email is a transactional email, used for non-marketing communications such as order confirmations. |
dimension |
type |
type |
The type of an object or property (e.g., string, number, email for properties; EMAIL, CALL for engagements). |
dimension |
type_of_company |
type_of_company |
A classification of the company’s relationship to your business (e.g., prospect, partner, vendor, or other). |
dimension |
unpublishedAt |
unpublishedAt |
The timestamp when content, such as an email or page, was unpublished. |
metric |
unsub_reason |
unsub_reason |
The reason provided by a contact for unsubscribing from email communications, often collected via a custom property and form. |
dimension |
unsubscribe_date |
unsubscribe_date |
The date when a contact unsubscribed from all email communications from the account. |
dimension |
updateSource.updatedByUser.userEmail |
updateSource.updatedByUser.userEmail |
The email address of the HubSpot user who last updated the record. |
dimension |
updateSource.updatedByUser.userId |
updateSource.updatedByUser.userId |
The unique identifier of the HubSpot user who last updated the record. |
metric |
updated |
updated |
The date and time when the record was last updated. |
dimension |
updatedAt |
updatedAt |
The timestamp when the record was last updated. |
dimension |
updatedBy |
updatedBy |
The user who last updated the object or record. |
metric |
updatedById |
updatedById |
The ID of the user who last updated the record. |
metric |
upload_date |
upload_date |
The date when an asset or file was uploaded to the platform. |
dimension |
url |
url |
The URL associated with the record or content. |
dimension |
useRssHeadlineAsSubject |
useRssHeadlineAsSubject |
A boolean indicating whether the RSS feed headline should be used as the email subject line for blog subscription emails. |
dimension |
userid |
userid |
The unique identifier for a user in HubSpot. |
metric |
username |
username |
The username associated with a record or action in HubSpot. |
dimension |
utm_campaign |
utm_campaign |
The UTM campaign parameter from the URL that led to a contact’s interaction. |
dimension |
utm_campaign_most_recent |
utm_campaign_most_recent |
The most recent UTM campaign parameter value associated with a contact’s activity. |
dimension |
utm_content |
utm_content |
The UTM content parameter from the URL that led to a contact’s interaction. |
dimension |
utm_content_most_recent |
utm_content_most_recent |
The most recent UTM content parameter from the URL that led to a contact’s interaction. |
dimension |
utm_medium |
utm_medium |
The UTM medium parameter from the URL that led to a contact’s interaction (e.g., ‘email’, ‘cpc’). |
dimension |
utm_medium_most_recent |
utm_medium_most_recent |
The most recent UTM medium parameter from the URL that led to a contact’s interaction. |
dimension |
utm_source |
utm_source |
The UTM source parameter from the URL that led to a contact’s interaction (e.g., ‘google’, ‘facebook’). |
dimension |
utm_source_most_recent |
utm_source_most_recent |
The most recent UTM source parameter from the URL that led to a contact’s interaction. |
dimension |
utm_term |
utm_term |
The UTM parameter that tracks the keyword or search term associated with an ad placement, primarily used in paid search campaigns. |
dimension |
validation.data |
validation.data |
dimension |
|
validation.message |
validation.message |
dimension |
|
validation.name |
validation.name |
dimension |
|
validation.useDefaultBlockList |
validation.useDefaultBlockList |
dimension |
|
version_date |
version_date |
The date associated with a specific version of content or a record, often representing its publication or modification date. |
dimension |
version_timestamp |
version_timestamp |
The timestamp associated with a specific version of content or a record, often representing its publication or modification time. |
dimension |
wasDraft |
wasDraft |
A boolean indicating whether the content or record was in a draft state. |
dimension |
website |
website |
The website URL associated with a contact’s company. |
dimension |
website_source |
website_source |
The source of traffic from which a contact or company first interacted with the website. |
dimension |
webversion.domain |
webversion.domain |
The domain used for the web version of an email or landing page. |
dimension |
webversion.enabled |
webversion.enabled |
A boolean indicating if the web version feature is enabled for an email or page. |
dimension |
webversion.expiresAt |
webversion.expiresAt |
The expiration timestamp for a web version of content. |
dimension |
webversion.isPageRedirected |
webversion.isPageRedirected |
A boolean indicating if the web version is configured to redirect to another page. |
dimension |
webversion.metaDescription |
webversion.metaDescription |
The meta description for the web version of the content. |
dimension |
webversion.redirectToPageId |
webversion.redirectToPageId |
The ID of the page to which the web version is set to redirect. |
metric |
webversion.redirectToUrl |
webversion.redirectToUrl |
The URL to which the web version is set to redirect. |
dimension |
webversion.slug |
webversion.slug |
The URL slug for the web version of the content. |
dimension |
webversion.url |
webversion.url |
The URL for the web version of the content. |
dimension |
won_reason |
won_reason |
The reason a deal was won. |
dimension |
won_revenue |
won_revenue |
The revenue generated from a won deal. |
metric |
work_email |
work_email |
The primary business email address for a contact, often provided through lead ad forms. |
dimension |
zip |
zip |
The postal code associated with a contact’s or company’s address. |
dimension |