Instagram Discovery: Most-used fields

The table below gives information about most-used fields that you can import from Instagram Discovery. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Report Date	Report Date		dimension
created_time_post	created_time_post	The timestamp indicating when a media post was originally created and published on Instagram.	dimension
date	date		dimension
followers	followers	The total number of followers for an Instagram professional account.	metric
media.caption	media.caption	The text caption associated with the Instagram media post.	dimension
media.comments_count	media.comments_count	The total number of comments received on a specific Instagram media post.	metric
media.id	media.id	The unique identifier for the Instagram media post.	metric
media.like_count	media.like_count	The total number of likes received on a specific Instagram media post.	metric
media.media_type	media.media_type	The type of media content, such as IMAGE, VIDEO, or CAROUSEL_ALBUM.	dimension
media.media_url	media.media_url	The URL of the media content (e.g., image or video file).	dimension
media.permalink	media.permalink	The permanent link to the Instagram media post on the Instagram platform.	dimension
media.timestamp	media.timestamp	The timestamp indicating when the media post was published on Instagram.	dimension
media_type	media_type	The type of media content, such as IMAGE, VIDEO, or CAROUSEL_ALBUM.	dimension
publishedAt	publishedAt	The timestamp indicating when a media post was published.	dimension
report_date	report_date		dimension
timestamp	timestamp	The exact time a media post was published on Instagram, represented as a Unix timestamp. This is a core field for filtering and understanding the temporal aspect of media data.	dimension
user	user	An object containing details about the Instagram professional account.	dimension
user.biography	user.biography	The biographical text from the Instagram professional account’s profile.	dimension
user.followers_count	user.followers_count	The total number of followers for the Instagram professional account.	metric
user.follows_count	user.follows_count	The total number of accounts the Instagram professional account is following.	dimension
user.id	user.id	The unique identifier for the Instagram professional account.	metric
user.ig_id	user.ig_id	The Instagram Graph ID for the Instagram professional account.	dimension
user.media_count	user.media_count	The total number of media posts published by the Instagram professional account.	metric
user.name	user.name	The public full name of the Instagram professional account.	dimension
user.profile_picture_url	user.profile_picture_url	The URL of the profile picture for the Instagram professional account.	dimension
user.username	user.username	The unique username of the Instagram professional account.	dimension
user.website	user.website	The website URL listed on the Instagram professional account’s profile.	dimension