Integral Ad Science: Most-used fields

The table below gives information about most-used fields that you can import from Integral Ad Science. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
# 100% Played	# 100% Played	The count of video ads that were played to 100% completion.	metric
# 100% on Screen	# 100% on Screen	The count of ads that were 100% on screen.	dimension
# 25% Played	# 25% Played	The count of video ads that were played past the 25% mark.	metric
# 50% Played	# 50% Played	The count of video ads that were played past the 50% mark.	metric
# 50% on Screen	# 50% on Screen	The count of ads that were 50% or more on screen.	metric
# 75% Played	# 75% Played	The count of video ads that were played past the 75% mark.	metric
# 95% Played	# 95% Played	The count of video ads that were played past the 95% mark.	metric
# < 2s	# < 2s	The count of impressions that were in-view for less than 2 seconds.	metric
# Base 1s Imps	# Base 1s Imps	The count of impressions that serve as a base for 1-second viewability measurement.	dimension
# Base Impressions	# Base Impressions	The base count of impressions used for calculations.	metric
# Duration-Measurable Imps	# Duration-Measurable Imps	The total number of unblocked ads in the campaign with all detected invalid traffic removed, for which Integral Ad Science was able to collect viewability or audibility data.	metric
# Fully on Screen	# Fully on Screen	The count of impressions that were fully on screen.	metric
# Impressions	# Impressions	The total count of impressions.	metric
# Pass Thru Plays	# Pass Thru Plays	The count of video plays that passed through the entire duration.	metric
# Suspicious	# Suspicious	The count of suspicious impressions or activities.	metric
# Unplayed	# Unplayed	The count of video ads that were not played.	metric
# ≥ 10s	# ≥ 10s	The count of impressions that were in-view for 10 seconds or more.	metric
# ≥ 2s	# ≥ 2s	The count of impressions that were in-view for 2 seconds or more.	metric
# ≥ 3s	# ≥ 3s	The count of impressions that were in-view for 3 seconds or more.	metric
% 100% Played	% 100% Played	The percentage of a video ad that was played to 100% completion.	metric
% 100% on Screen	% 100% on Screen	The percentage of the ad that was fully on screen.	dimension
% 25% Played	% 25% Played	The percentage of a video ad that was played to at least 25% completion (first quartile).	metric
% 50% Played	% 50% Played	The percentage of a video ad that was played to at least 50% completion (midpoint).	metric
% 50% on Screen	% 50% on Screen	The percentage of the ad that was at least 50% on screen.	dimension
% 75% Played	% 75% Played	The percentage of a video ad that was played to at least 75% completion (third quartile).	metric
% 95% Played	% 95% Played	The percentage of a video ad that was played to at least 95% completion.	metric
% < 2s	% < 2s	The percentage of ads that were in view for less than 2 seconds.	metric
% Base 1s Imps	% Base 1s Imps	The percentage of base impressions that were in view for at least 1 second.	dimension
% Base Impression	% Base Impression	The percentage of base impressions.	metric
% Display Ads Fully on Screen	% Display Ads Fully on Screen	The percentage of display ads that were fully on screen.	metric
% Duration-Measurable Imps	% Duration-Measurable Imps	The percentage of impressions for which duration measurement was possible.	dimension
% Fully on Screen	% Fully on Screen	The percentage of ads that were fully on screen.	dimension
% GARM Floor Failure Impressions	% GARM Floor Failure Impressions	The percentage of impressions that failed the GARM (Global Alliance for Responsible Media) floor standards.	dimension
% GARM Floor Failures Ads	% GARM Floor Failures Ads	The percentage of ads that failed to meet GARM (Global Alliance for Responsible Media) floor standards.	dimension
% GARM Passed Ads	% GARM Passed Ads	The percentage of ads that passed GARM (Global Alliance for Responsible Media) brand safety checks.	metric
% GARM Passed Impressions	% GARM Passed Impressions	The percentage of impressions that passed the GARM (Global Alliance for Responsible Media) standards.	metric
% Impressions	% Impressions	The percentage of total impressions.	metric
% Non quality: IVT	% Non quality: IVT	The percentage of ads that failed quality impressions due to Invalid Traffic (IVT).	metric
% Non quality: Out of geo	% Non quality: Out of geo	The percentage of ads that failed quality impressions due to being outside the target geographic region.	metric
% Non quality: failed brand safety	% Non quality: failed brand safety	The percentage of impressions deemed non-quality due to failing brand safety checks.	metric
% Non quality: not viewable	% Non quality: not viewable	The percentage of impressions deemed non-quality due to not being viewable.	metric
% Pass Thru Plays	% Pass Thru Plays	The percentage of video ad plays where the user ‘passed through’ a significant portion of the ad, indicating minimal engagement.	metric
% Suspicious	% Suspicious	The percentage of impressions identified as suspicious.	metric
% TrueView Ads Fully on Screen	% TrueView Ads Fully on Screen	The percentage of TrueView ads that were fully on screen.	metric
% Videos Fully on Screen	% Videos Fully on Screen	The percentage of video ads that were fully on screen.	metric
% of Adult Ads	% of Adult Ads	The percentage of ads categorized as Adult content.	metric
% of Alcohol Ads	% of Alcohol Ads	The percentage of ads categorized as Alcohol content.	metric
% of Drugs Ads	% of Drugs Ads	The percentage of ads categorized as Drugs content.	metric
% of Hate Speech Ads	% of Hate Speech Ads	The percentage of ads categorized as Hate Speech content.	metric
% of Illegal Downloads Ads	% of Illegal Downloads Ads	The percentage of ads categorized as Illegal Downloads content.	metric
% of Invalid Traffic Blocked	% of Invalid Traffic Blocked	The percentage of invalid traffic that was successfully blocked.	dimension
% of Invalid Traffic Unblocked	% of Invalid Traffic Unblocked	The percentage of invalid traffic that was not blocked.	dimension
% of Offensive Language Ads	% of Offensive Language Ads	The percentage of ads categorized as Offensive Language content.	metric
% of Violence	% of Violence	The percentage of ads categorized as Violence content.	metric
% ≥ 10s	% ≥ 10s	The percentage of ads that were in view for at least 10 seconds.	metric
% ≥ 2s	% ≥ 2s	The percentage of impressions that were in-view for 2 seconds or more.	metric
% ≥ 3s	% ≥ 3s	The percentage of ads that were in view for at least 3 seconds.	metric
Actual Play Time	Actual Play Time	The actual duration an ad was played.	dimension
Ad	Ad	Ad	dimension
Ad Clutter Ads	Ad Clutter Ads	The number of ads identified as Ad Clutter, indicating a high density of ads on a page.	metric
Ad Clutter Rate	Ad Clutter Rate	The rate at which ads are identified as Ad Clutter.	metric
Ad Distribution: Not Viewable Rate	Ad Distribution: Not Viewable Rate	The rate of ad distribution that was not viewable.	metric
Ad Distribution: Viewable Rate	Ad Distribution: Viewable Rate	The viewable rate of ads across different distribution channels.	metric
Ad Id	Ad Id	The unique identifier for the ad.	metric
Ad Server Placement Id	Ad Server Placement Id	Ad Server Placement Id	metric
Ad Set	Ad Set	The name of the ad set.	dimension
Ad Set ID	Ad Set ID	Ad Set ID	metric
Ad Set Id	Ad Set Id	The unique identifier for the ad set.	metric
Ad distribution: measured rate	Ad distribution: measured rate	The rate of ad distribution that was measured for viewability.	metric
Ad distribution: net measured rate	Ad distribution: net measured rate	The net rate of ad distribution that was measured for viewability, after invalid traffic is removed.	metric
Ad distribution: net unmeasured rate	Ad distribution: net unmeasured rate	The percentage of ads that Integral Ad Science was unable to make a viewability or invalid traffic measurement, presented as a net rate, implying certain exclusions or adjustments, out of total tracked ads with invalid traffic removed.	metric
Ad distribution: unmeasured rate	Ad distribution: unmeasured rate	The percentage of ads that Integral Ad Science was unable to make a viewability or invalid traffic measurement, out of total tracked ads with all invalid traffic removed.	metric
Adult Ads	Adult Ads	The number of ads categorized as ‘Adult Ads’ based on brand safety criteria.	metric
Advertiser	Advertiser	The name of the advertiser.	dimension
Advertiser ID	Advertiser ID	The unique identifier for the advertiser.	metric
Advertiser Id	Advertiser Id	The unique identifier for the advertiser.	metric
Advertiser Name	Advertiser Name	The name of the advertiser.	dimension
Alcohol Ads	Alcohol Ads	The number of ads categorized as ‘Alcohol Ads’ based on brand safety criteria.	metric
App	App	App	dimension
Attention Score	Attention Score	A score representing the level of user attention received by the ad.	metric
Auto Play Ads	Auto Play Ads	The number of ads configured to play automatically.	metric
Auto play ads	Auto play ads	Auto play ads	metric
Average Ad Density	Average Ad Density	The average number of ads displayed per page or unit of content.	metric
Average Time In View	Average Time In View	The average duration an ad was in view.	metric
Average Time-in-View	Average Time-in-View	The average duration an ad was in a viewable state.	metric
Avg % Played for Played Ads	Avg % Played for Played Ads	The average percentage of the ad played for those ads that were played.	metric
Block Rate (% of Failed)	Block Rate (% of Failed)	The percentage of ads that were blocked due to failing brand safety or suitability checks.	metric
Blocked Ads	Blocked Ads	Blocked Ads	metric
Blocked Invalid Traffic	Blocked Invalid Traffic	Blocked Invalid Traffic	metric
Blocking Status	Blocking Status	The status indicating whether an ad impression was blocked or not.	dimension
Bots (SIVT) Ads	Bots (SIVT) Ads	Bots (SIVT) Ads	metric
Bots (SIVT) Rate	Bots (SIVT) Rate	The rate of Sophisticated Invalid Traffic (SIVT) attributed to bot activity.	metric
Brand Safety Risk %	Brand Safety Risk %	The percentage of ads identified as having brand safety risks.	dimension
Brand Safety Risk Ads	Brand Safety Risk Ads	Brand Safety Risk Ads	metric
Brand Suitability Fail %	Brand Suitability Fail %	Brand Suitability Fail %	metric
Brand Suitability Failed Ads	Brand Suitability Failed Ads	Brand Suitability Failed Ads	metric
Brand Suitable Ads	Brand Suitable Ads	The number of advertisements identified by Integral Ad Science as being brand suitable, aligning with predefined brand safety guidelines and content categories.	metric
Brand Unsuitable Ads	Brand Unsuitable Ads	The count of ads identified as unsuitable for a brand’s safety guidelines, based on the content where the ads appeared.	metric
CTV Validation Status	CTV Validation Status	CTV Validation Status	dimension
Campaign	Campaign	Campaign	dimension
Campaign Id	Campaign Id	Campaign Id	metric
Campaign Name	Campaign Name	The name of the campaign.	dimension
Channel (Exchange) ID	Channel (Exchange) ID	Channel (Exchange) ID	dimension
Channel (Exchange) Name	Channel (Exchange) Name	Channel (Exchange) Name	dimension
Click to play ads	Click to play ads	Click to play ads	metric
Completed Ads	Completed Ads	Completed Ads	metric
Completion Rate (% of Valid Video Ads)	Completion Rate (% of Valid Video Ads)	The percentage of valid video ads that played to 100% completion.	metric
Content Id	Content Id	Content Id	dimension
Creative	Creative	The name or identifier of the creative used in the ad.	dimension
Creative Id	Creative Id	The unique identifier for the creative used in the ad.	metric
Custom Keywords Exclusion List Rate	Custom Keywords Exclusion List Rate	The rate at which ads failed brand safety due to keywords on a custom exclusion list.	metric
Custom URL Exclusion List Rate	Custom URL Exclusion List Rate	The rate at which ads failed brand safety due to URLs on a custom exclusion list.	metric
DSP Campaign	DSP Campaign	The name of the DSP campaign.	dimension
DSP Campaign ID	DSP Campaign ID	The unique identifier for the DSP campaign.	dimension
DSP Campaign Name	DSP Campaign Name	The name of the DSP campaign.	dimension
DSP ID	DSP ID	DSP ID	metric
DSP Name	DSP Name	DSP Name	dimension
DSP Placement (Line Item) ID	DSP Placement (Line Item) ID	The unique identifier for the DSP placement or line item.	dimension
DSP Placement (Line Item) Name	DSP Placement (Line Item) Name	The name of the DSP placement or line item.	dimension
DSP Placement (Line item)	DSP Placement (Line item)	The name of the DSP placement or line item.	dimension
DSP Publisher	DSP Publisher	The name of the DSP publisher.	dimension
DSP Publisher ID	DSP Publisher ID	The unique identifier for the DSP publisher.	dimension
DSP Publisher Name	DSP Publisher Name	The name of the DSP publisher.	dimension
Datasource	Datasource	Datasource	dimension
Date	Date	Date	dimension
Device	Device	Device	dimension
Domain Spoofing (SIVT) Ads	Domain Spoofing (SIVT) Ads	Domain Spoofing (SIVT) Ads	metric
Domain Spoofing (SIVT) Rate	Domain Spoofing (SIVT) Rate	The rate of Sophisticated Invalid Traffic (SIVT) attributed to domain spoofing.	metric
Domains	Domains	The domain(s) where the ads were served.	dimension
Drugs Ads	Drugs Ads	The number of ads categorized as ‘Drugs Ads’ based on brand safety criteria.	metric
Eligible Ads For Ad Density	Eligible Ads For Ad Density	The number of ads eligible for ad density measurement.	metric
Eligible Ads For Invalid Traffic Detection	Eligible Ads For Invalid Traffic Detection	Eligible Ads For Invalid Traffic Detection	metric
Eligible Ads For Viewability Measurement	Eligible Ads For Viewability Measurement	Eligible Ads For Viewability Measurement	metric
Eligible Ads For Viewability Measurement (100% in view full video duration)	Eligible Ads For Viewability Measurement (100% in view full video duration)	The number of ads that were eligible for viewability measurement, specifically those meeting the criteria of being 100% in view for the full video duration. These are unblocked, invalid traffic (IVT) free, and served in a JavaScript environment where measurement is possible.	metric
Eligible Ads For Viewability Measurement (100% in view, 3s display, half video duration)	Eligible Ads For Viewability Measurement (100% in view, 3s display, half video duration)	The number of ads that were eligible for viewability measurement, specifically those meeting the criteria of being 100% in view for 3 seconds display and half of the video duration. These are unblocked, invalid traffic (IVT) free, and served in a JavaScript environment where measurement is possible.	dimension
Eligible Ads For Viewability Measurement (100% in view, 5s continuous display and half video)	Eligible Ads For Viewability Measurement (100% in view, 5s continuous display and half video)	The number of ads that were eligible for viewability measurement, specifically those meeting the criteria of being 100% in view for 5 continuous seconds display and half of the video duration. These are unblocked, invalid traffic (IVT) free, and served in a JavaScript environment where measurement is possible.	dimension
Eligible Ads For Viewability Measurement (100% in view, display 2s cumul, 50% video duration)	Eligible Ads For Viewability Measurement (100% in view, display 2s cumul, 50% video duration)	The number of ads that were eligible for viewability measurement, specifically those meeting the criteria of being 100% in view for a cumulative display of 2 seconds and 50% of the video duration. These are unblocked, invalid traffic (IVT) free, and served in a JavaScript environment where measurement is possible.	dimension
Eligible Ads For Viewability Measurement (100% iv, 1s display, 5s or 50% ad video)	Eligible Ads For Viewability Measurement (100% iv, 1s display, 5s or 50% ad video)	The number of ads eligible for viewability measurement based on specific criteria: 100% in view, 1 second display, and 5 seconds or 50% of ad video duration.	metric
Eligible Ads For Viewability Measurement (50% in view, 2s continuous)	Eligible Ads For Viewability Measurement (50% in view, 2s continuous)	The number of ads that were eligible for viewability measurement, specifically those meeting the criteria of being 50% in view for 2 continuous seconds. These are unblocked, invalid traffic (IVT) free, and served in a JavaScript environment where measurement is possible.	dimension
Eligible Ads For Viewability Measurement (50% in view, 5 sec continuous)	Eligible Ads For Viewability Measurement (50% in view, 5 sec continuous)	The number of ads that were eligible for viewability measurement, specifically those meeting the criteria of being 50% in view for 5 continuous seconds. These are unblocked, invalid traffic (IVT) free, and served in a JavaScript environment where measurement is possible.	dimension
Eligible Ads For Viewability Measurement (50% in view, 5s cumul display, half duration video)	Eligible Ads For Viewability Measurement (50% in view, 5s cumul display, half duration video)	The number of ads that were eligible for viewability measurement, specifically those meeting the criteria of being 50% in view for 5 seconds cumulative display and half of the video duration. These are unblocked, invalid traffic (IVT) free, and served in a JavaScript environment where measurement is possible.	dimension
Eligible Ads For Viewability Measurement (70% in view, 2 sec display, 5 sec video)	Eligible Ads For Viewability Measurement (70% in view, 2 sec display, 5 sec video)	The number of ads eligible for viewability measurement based on specific criteria: 70% in view, 2 second display, and 5 seconds of video duration.	metric
Eligible Ads For Viewability Measurement (75% iv, 3s display, 75% duration video)	Eligible Ads For Viewability Measurement (75% iv, 3s display, 75% duration video)	The number of ads eligible for viewability measurement based on criteria: 75% in view, 3 seconds display, and 75% video duration.	metric
Eligible Ads For Viewability Measurement (Fully in View for 5 continuous seconds)	Eligible Ads For Viewability Measurement (Fully in View for 5 continuous seconds)	The number of ads that were eligible for viewability measurement, specifically those meeting the criteria of being fully in view for 5 continuous seconds. These are unblocked, invalid traffic (IVT) free, and served in a JavaScript environment where measurement is possible.	dimension
Eligible Ads For Viewability Measurement (Fully in View, 1s display, 3s video)	Eligible Ads For Viewability Measurement (Fully in View, 1s display, 3s video)	The number of ads eligible for viewability measurement based on criteria: fully in view, 1 second display, and 3 seconds video.	metric
Eligible Ads For Viewability Measurement (GroupM)	Eligible Ads For Viewability Measurement (GroupM)	The number of ads eligible for viewability measurement according to GroupM standards.	metric
Eligible Ads For Viewability Measurement (Publicis)	Eligible Ads For Viewability Measurement (Publicis)	The number of ads eligible for viewability measurement according to Publicis standards.	metric
Eligible Ads For Viewability Measurement (Video, 50% in view, 50% of duration)	Eligible Ads For Viewability Measurement (Video, 50% in view, 50% of duration)	The number of video ads eligible for viewability measurement based on specific criteria: 50% in view and 50% of video duration played.	metric
Eligible Ads for Site Quality	Eligible Ads for Site Quality	The number of ads eligible for site quality measurement.	metric
Eligible Impressions For Attention	Eligible Impressions For Attention	The number of impressions that were eligible for attention measurement.	metric
Eligible Rate For Invalid Traffic Detection	Eligible Rate For Invalid Traffic Detection	The rate of ads eligible for invalid traffic detection.	metric
Eligible ads for quality impressions	Eligible ads for quality impressions	Eligible ads for quality impressions	metric
Eligible ads for quality impressions, Video, 50% in view, 50% of duration Viewability	Eligible ads for quality impressions, Video, 50% in view, 50% of duration Viewability	The number of video ads considered eligible for quality impressions based on 50% in view and 50% of duration viewability criteria.	metric
Eligible impressions for viewability	Eligible impressions for viewability	The total number of impressions that were eligible for viewability measurement.	metric
Eligible rate for quality impressions	Eligible rate for quality impressions	The rate of ads that were eligible for quality impressions measurement.	metric
End Date	End Date	The end date for the reporting period.	dimension
Environment	Environment	Environment	dimension
Facebook Campaign Id	Facebook Campaign Id	Facebook Campaign Id	metric
Fail Rate	Fail Rate	The percentage of ads that failed measurement or quality checks.	metric
Failed Ads	Failed Ads	Failed Ads	metric
Failed brand safety ads	Failed brand safety ads	The number of ads that failed brand safety checks.	metric
Failed brand safety ads, Excl. Viewability & Geo	Failed brand safety ads, Excl. Viewability & Geo	The number of ads that failed due to a brand safety check, excluding any failures related to viewability or geographic targeting criteria.	metric
First Quartile Ads	First Quartile Ads	First Quartile Ads	metric
First Quartile Rate (% of Valid Video Ads)	First Quartile Rate (% of Valid Video Ads)	The percentage of valid video ads that played to at least 25% completion.	metric
Format	Format	Format	dimension
Full Screen Plays	Full Screen Plays	The number of video plays that occurred in full-screen mode.	metric
Full-Screen Plays	Full-Screen Plays	The number of times videos were played in full-screen mode.	metric
Fully on Screen Display Ads	Fully on Screen Display Ads	The number of display ads that were fully on screen.	metric
Fully on Screen Video Ads	Fully on Screen Video Ads	The number of video ads that were fully on screen.	metric
GARM Category	GARM Category	The content category as defined by GARM (Global Alliance for Responsible Media).	dimension
GARM Floor Failure Impressions	GARM Floor Failure Impressions	The number of impressions that failed the GARM (Global Alliance for Responsible Media) floor standards.	dimension
GARM Floor Failures Ads	GARM Floor Failures Ads	GARM Floor Failures Ads	metric
GARM Passed Ads	GARM Passed Ads	GARM Passed Ads	metric
GARM Passed Impressions	GARM Passed Impressions	The number of impressions that passed the GARM (Global Alliance for Responsible Media) standards.	metric
GARM Risk Level	GARM Risk Level	The risk level assigned by GARM (Global Alliance for Responsible Media) to the content.	dimension
General Invalid Traffic (GIVT) Ads	General Invalid Traffic (GIVT) Ads	General Invalid Traffic (GIVT) Ads	metric
General Invalid Traffic (GIVT) Rate	General Invalid Traffic (GIVT) Rate	The rate of General Invalid Traffic (GIVT), identified through basic detection methods.	metric
Gross Eligible Ads	Gross Eligible Ads	The total number of ads eligible for measurement before any filtering or adjustments.	metric
Gross Measured Ads	Gross Measured Ads	The total number of ads that were measured, before any net adjustments.	metric
Gross Unmeasured Ads	Gross Unmeasured Ads	The total number of ads that were not measured, before any net adjustments.	metric
Gross eligible impressions	Gross eligible impressions	The total number of impressions eligible for measurement before any filtering or adjustments.	metric
Gross measured impressions	Gross measured impressions	The total number of impressions that were measured, before any net adjustments.	metric
Gross measured rate (out of gross eligible ads)	Gross measured rate (out of gross eligible ads)	The gross measured rate calculated as a percentage of gross eligible ads.	metric
Gross measured rate (out of gross eligible impressions)	Gross measured rate (out of gross eligible impressions)	The gross measured rate calculated as a percentage of gross eligible impressions.	metric
Gross unmeasured impressions	Gross unmeasured impressions	The total number of impressions that were not measured, before any net adjustments.	metric
Gross unmeasured rate (out of gross eligible ads)	Gross unmeasured rate (out of gross eligible ads)	The gross unmeasured rate calculated as a percentage of gross eligible ads.	metric
Gross unmeasured rate (out of gross eligible impressions)	Gross unmeasured rate (out of gross eligible impressions)	The gross unmeasured rate calculated as a percentage of gross eligible impressions.	metric
Hate Speech Ads	Hate Speech Ads	The number of ads categorized as ‘Hate Speech Ads’ based on brand safety criteria.	metric
Hidden Ads (SIVT)	Hidden Ads (SIVT)	Hidden Ads (SIVT)	metric
Hidden Ads (SIVT) Rate	Hidden Ads (SIVT) Rate	The percentage of impressions identified as hidden ads due to Sophisticated Invalid Traffic (SIVT).	metric
IAS Campaign	IAS Campaign	The name of the Integral Ad Science campaign.	dimension
IAS Campaign ID	IAS Campaign ID	The unique identifier for the Integral Ad Science campaign.	metric
IAS Placement Id	IAS Placement Id	IAS Placement Id	metric
Illegal Downloads Ads	Illegal Downloads Ads	The number of ads categorized as ‘Illegal Downloads Ads’ based on brand safety criteria.	metric
Impression distribution: net not viewable rate	Impression distribution: net not viewable rate	The net rate of impressions that were not viewable, with invalid traffic removed.	metric
Impression distribution: net unmeasured rate	Impression distribution: net unmeasured rate	The percentage of impressions that Integral Ad Science was unable to make a viewability or invalid traffic measurement, presented as a net rate, implying certain exclusions or adjustments, out of total tracked impressions with invalid traffic removed.	metric
Impression distribution: net viewable rate	Impression distribution: net viewable rate	The net rate of impressions that were viewable, with invalid traffic removed.	metric
Impression distribution: not viewable rate	Impression distribution: not viewable rate	The rate of impressions that were not viewable.	metric
Impression distribution: unmeasured rate	Impression distribution: unmeasured rate	The percentage of impressions that Integral Ad Science was unable to make a viewability or invalid traffic measurement, out of total tracked impressions with all invalid traffic removed.	metric
Impression distribution: viewable rate	Impression distribution: viewable rate	The rate of impressions that were viewable.	metric
Impressions	Impressions	The total number of ad impressions served.	metric
In-View 1-2 seconds	In-View 1-2 seconds	The number of impressions that were in-view for 1 to 2 seconds.	dimension
In-View 10-15 seconds	In-View 10-15 seconds	The number of impressions that were in-view for 10 to 15 seconds.	dimension
In-View 15-20 seconds	In-View 15-20 seconds	The number of impressions that were in-view for 15 to 20 seconds.	dimension
In-View 2-5 seconds	In-View 2-5 seconds	The number of impressions that were in-view for 2 to 5 seconds.	dimension
In-View 20-25 seconds	In-View 20-25 seconds	The number of impressions that were in-view for 20 to 25 seconds.	dimension
In-View 25-30 seconds	In-View 25-30 seconds	The number of impressions that were in-view for 25 to 30 seconds.	dimension
In-View 30-35 seconds	In-View 30-35 seconds	The number of impressions that were in-view for 30 to 35 seconds.	dimension
In-View 35-40 seconds	In-View 35-40 seconds	The number of impressions that were in-view for 35 to 40 seconds.	dimension
In-View 40-45 seconds	In-View 40-45 seconds	The number of impressions that were in-view for 40 to 45 seconds.	dimension
In-View 45-50 seconds	In-View 45-50 seconds	The number of impressions that were in-view for 45 to 50 seconds.	dimension
In-View 5-10 seconds	In-View 5-10 seconds	The number of impressions that were in-view for 5 to 10 seconds.	dimension
In-View <1 second	In-View <1 second	The number of impressions that were in-view for less than 1 second.	dimension
In-View > 50 seconds	In-View > 50 seconds	The number of impressions that were in-view for more than 50 seconds.	dimension
Incentivized Browsing (RVI) Ads	Incentivized Browsing (RVI) Ads	Incentivized Browsing (RVI) Ads	metric
Incentivized Browsing (RVI) Rate	Incentivized Browsing (RVI) Rate	The rate of Reduced Value Inventory (RVI) attributed to incentivized browsing.	metric
Interaction Score	Interaction Score	A score representing user interaction with the ad.	metric
Invalid Traffic	Invalid Traffic	Invalid Traffic	metric
Invalid Traffic %	Invalid Traffic %	The percentage of impressions identified as Invalid Traffic.	metric
Invalid Traffic Ads	Invalid Traffic Ads	Invalid Traffic Ads	metric
Invalid Traffic Ads Rate	Invalid Traffic Ads Rate	The rate of ads identified as invalid traffic.	metric
Invalid Traffic Rate	Invalid Traffic Rate	Invalid Traffic Rate	metric
Inventory Type	Inventory Type	The type of inventory where the ad was displayed (e.g., app, web, CTV).	dimension
Invisible URL %	Invisible URL %	The percentage of ads served on URLs that were not visible to the user.	metric
Invisible URL Ads	Invisible URL Ads	Invisible URL Ads	metric
MFA Ads	MFA Ads	The number of ads identified as Made For Advertising (MFA) content.	metric
MFA Rate	MFA Rate	The rate of ads identified as Made For Advertising (MFA) content.	metric
Measured Ads	Measured Ads	Measured Ads	metric
Measured Ads (100% in view full video duration)	Measured Ads (100% in view full video duration)	The number of ads that were successfully measured for viewability and met the criteria of being 100% in view for the full video duration.	dimension
Measured Ads (100% in view, 3s display, half video duration)	Measured Ads (100% in view, 3s display, half video duration)	The number of ads that were successfully measured for viewability and met the criteria of being 100% in view for 3 seconds display and half of the video duration.	dimension
Measured Ads (100% in view, 5s continuous display and half video)	Measured Ads (100% in view, 5s continuous display and half video)	The number of ads that were successfully measured for viewability and met the criteria of being 100% in view for 5 continuous seconds display and half of the video duration.	metric
Measured Ads (100% in view, display 2s cumul, 50% video duration)	Measured Ads (100% in view, display 2s cumul, 50% video duration)	The number of ads that were successfully measured for viewability and met the criteria of being 100% in view for a cumulative display of 2 seconds and 50% of the video duration.	dimension
Measured Ads (100% iv, 1s display, 5s or 50% ad video)	Measured Ads (100% iv, 1s display, 5s or 50% ad video)	The number of ads measured based on specific criteria: 100% in view, 1 second display, and 5 seconds or 50% of ad video duration.	metric
Measured Ads (50% in view, 2s continuous)	Measured Ads (50% in view, 2s continuous)	The number of ads that were successfully measured for viewability and met the criteria of being 50% in view for 2 continuous seconds.	dimension
Measured Ads (50% in view, 5 sec continuous)	Measured Ads (50% in view, 5 sec continuous)	The number of ads that were successfully measured for viewability and met the criteria of being 50% in view for 5 continuous seconds.	dimension
Measured Ads (50% in view, 5s cumul display, half duration video)	Measured Ads (50% in view, 5s cumul display, half duration video)	The number of ads that were successfully measured for viewability and met the criteria of being 50% in view for 5 seconds cumulative display and half of the video duration.	dimension
Measured Ads (70% in view, 2 sec display, 5 sec video)	Measured Ads (70% in view, 2 sec display, 5 sec video)	The number of ads measured based on specific criteria: 70% in view, 2 second display, and 5 seconds of video duration.	metric
Measured Ads (75% iv, 3s display, 75% duration video)	Measured Ads (75% iv, 3s display, 75% duration video)	The number of ads measured for viewability based on criteria: 75% in view, 3 seconds display, and 75% video duration.	metric
Measured Ads (Fully in View for 5 continuous seconds)	Measured Ads (Fully in View for 5 continuous seconds)	The number of ads that were successfully measured for viewability and met the criteria of being fully in view for 5 continuous seconds.	dimension
Measured Ads (Fully in View, 1s display, 3s video)	Measured Ads (Fully in View, 1s display, 3s video)	The number of ads measured for viewability based on criteria: fully in view, 1 second display, and 3 seconds video.	metric
Measured Ads (GroupM)	Measured Ads (GroupM)	The number of ads measured according to GroupM’s viewability standard.	metric
Measured Ads (Publicis)	Measured Ads (Publicis)	The number of ads measured for viewability according to Publicis standards.	metric
Measured Ads (Video, 50% in view, 50% of duration)	Measured Ads (Video, 50% in view, 50% of duration)	The number of video ads measured based on specific criteria: 50% in view and 50% of video duration played.	metric
Measured Display Ads	Measured Display Ads	The number of display ads that were measured for viewability.	metric
Measured Impressions	Measured Impressions	Measured Impressions	metric
Measured Rate	Measured Rate	The rate of ads that were measured for viewability.	metric
Measured Rate (100% in view full video duration)	Measured Rate (100% in view full video duration)	The rate of ads measured as viewable according to the ‘100% in view full video duration’ standard, calculated as Measured Ads / Eligible Ads.	dimension
Measured Rate (100% in view, 3s display, half video duration)	Measured Rate (100% in view, 3s display, half video duration)	The rate of ads measured as viewable according to the ‘100% in view, 3s display, half video duration’ standard, calculated as Measured Ads / Eligible Ads.	dimension
Measured Rate (100% in view, 5s continuous display and half video)	Measured Rate (100% in view, 5s continuous display and half video)	The rate of ads measured as viewable according to the ‘100% in view, 5s continuous display and half video duration’ standard, calculated as Measured Ads / Eligible Ads.	dimension
Measured Rate (100% in view, display 2s cumul, 50% video duration)	Measured Rate (100% in view, display 2s cumul, 50% video duration)	The rate of ads measured as viewable according to the ‘100% in view, display 2s cumul, 50% video duration’ standard, calculated as Measured Ads / Eligible Ads.	dimension
Measured Rate (100% iv, 1s display, 5s or 50% ad video)	Measured Rate (100% iv, 1s display, 5s or 50% ad video)	The rate of ads measured based on specific criteria: 100% in view, 1 second display, and 5 seconds or 50% of ad video duration.	metric
Measured Rate (50% in view, 2s continuous)	Measured Rate (50% in view, 2s continuous)	The rate of ads measured as viewable according to the ‘50% in view, 2s continuous’ standard, calculated as Measured Ads / Eligible Ads.	metric
Measured Rate (50% in view, 5 sec continuous)	Measured Rate (50% in view, 5 sec continuous)	The rate of ads measured as viewable according to the ‘50% in view, 5 sec continuous’ standard, calculated as Measured Ads / Eligible Ads.	dimension
Measured Rate (50% in view, 5s cumul display, half duration video)	Measured Rate (50% in view, 5s cumul display, half duration video)	The rate of ads measured as viewable according to the ‘50% in view, 5s cumul display, half duration video’ standard, calculated as Measured Ads / Eligible Ads.	dimension
Measured Rate (70% in view, 2 sec display, 5 sec video)	Measured Rate (70% in view, 2 sec display, 5 sec video)	The rate of ads measured based on specific criteria: 70% in view, 2 second display, and 5 seconds of video duration.	metric
Measured Rate (75% iv, 3s display, 75% duration video)	Measured Rate (75% iv, 3s display, 75% duration video)	The rate of ads measured for viewability based on criteria: 75% in view, 3 seconds display, and 75% video duration.	metric
Measured Rate (Fully in View for 5 continuous seconds)	Measured Rate (Fully in View for 5 continuous seconds)	The rate of ads measured as viewable according to the ‘Fully in View for 5 continuous seconds’ standard, calculated as Measured Ads / Eligible Ads.	dimension
Measured Rate (Fully in View, 1s display, 3s video)	Measured Rate (Fully in View, 1s display, 3s video)	The rate of ads measured for viewability based on criteria: fully in view, 1 second display, and 3 seconds video.	metric
Measured Rate (GroupM)	Measured Rate (GroupM)	The rate of ads measured according to GroupM’s viewability standard.	metric
Measured Rate (Publicis)	Measured Rate (Publicis)	The rate of ads measured for viewability according to Publicis standards.	metric
Measured Rate (Video, 50% in view, 50% of duration)	Measured Rate (Video, 50% in view, 50% of duration)	The rate of video ads measured based on specific criteria: 50% in view and 50% of video duration played.	metric
Measured Rate (out of Ads)	Measured Rate (out of Ads)	Measured Rate (out of Ads)	metric
Measured Rate (out of eligible impressions)	Measured Rate (out of eligible impressions)	The measured rate calculated as a percentage of eligible impressions.	metric
Measured TrueView Ads Fully on Screen	Measured TrueView Ads Fully on Screen	The number of TrueView ads that were measured and fully on screen.	metric
Measured Video Ads	Measured Video Ads	The number of video ads that were measured for viewability.	metric
Media partner	Media partner	Media partner	dimension
Media partner Id	Media partner Id	Media partner Id	metric
Net Ad Distribution: Not Viewable Rate	Net Ad Distribution: Not Viewable Rate	The net rate of ad distribution that was not viewable, with invalid traffic removed.	metric
Net Ad Distribution: Viewable Rate	Net Ad Distribution: Viewable Rate	The net rate of ad distribution that was viewable, with invalid traffic removed.	metric
Net Eligible Ads For Viewability Measurement	Net Eligible Ads For Viewability Measurement	The number of ads eligible for viewability measurement after applying any net adjustments.	metric
Net Impressions	Net Impressions	Net Impressions	metric
Net Measured Ads	Net Measured Ads	The number of ads that were measured after applying any net adjustments.	metric
Net Measured Rate (Out Of Net Eligible Impressions)	Net Measured Rate (Out Of Net Eligible Impressions)	The net measured rate calculated as a percentage of net eligible impressions.	metric
Net Measured Rate (out of net eligible ads)	Net Measured Rate (out of net eligible ads)	The net measured rate calculated as a percentage of net eligible ads.	metric
Net Measured Rate (out of net eligible impressions)	Net Measured Rate (out of net eligible impressions)	The net measured rate calculated as a percentage of net eligible impressions.	metric
Net Not Viewable Ads	Net Not Viewable Ads	The number of ads identified as not viewable after applying any net adjustments.	metric
Net Unmeasured Ads	Net Unmeasured Ads	The number of ads that were not measured after applying any net adjustments.	metric
Net Unmeasured Rate (out of net eligible ads)	Net Unmeasured Rate (out of net eligible ads)	The net unmeasured rate calculated as a percentage of net eligible ads.	metric
Net Unmeasured Rate (out of net eligible impressions)	Net Unmeasured Rate (out of net eligible impressions)	The net unmeasured rate calculated as a percentage of net eligible impressions.	metric
Net eligible impressions for viewability measurement	Net eligible impressions for viewability measurement	The number of impressions eligible for viewability measurement after applying any net adjustments.	metric
Net measured impressions	Net measured impressions	The number of impressions that were measured after applying any net adjustments.	metric
Net measured rate (out of gross eligible ads)	Net measured rate (out of gross eligible ads)	The net measured rate calculated as a percentage of gross eligible ads.	metric
Net measured rate (out of gross eligible impressions)	Net measured rate (out of gross eligible impressions)	The net measured rate calculated as a percentage of gross eligible impressions.	metric
Net not viewable impressions	Net not viewable impressions	The number of impressions identified as not viewable after applying any net adjustments.	metric
Net not viewable rate (out of net measured ads)	Net not viewable rate (out of net measured ads)	The net rate of ads identified as not viewable, calculated as a percentage of net measured ads.	metric
Net not viewable rate (out of net measured impressions)	Net not viewable rate (out of net measured impressions)	The percentage of net measured impressions that were not viewable, after invalid traffic removal.	metric
Net unmeasured impressions	Net unmeasured impressions	The number of impressions that were not measured after applying any net adjustments.	metric
Net viewable ads	Net viewable ads	The number of ads identified as viewable after applying any net adjustments.	metric
Net viewable impressions	Net viewable impressions	Net viewable impressions	metric
Net viewable rate (out of net measured ads)	Net viewable rate (out of net measured ads)	The percentage of net measured ads that were viewable, after invalid traffic removal.	metric
Net viewable rate (out of net measured impressions)	Net viewable rate (out of net measured impressions)	The percentage of net measured impressions that were viewable, after invalid traffic removal.	metric
Non-Quality Invalid Traffic Ads	Non-Quality Invalid Traffic Ads	Non-Quality Invalid Traffic Ads	metric
Non-Quality Not Viewable Ads	Non-Quality Not Viewable Ads	Non-Quality Not Viewable Ads	metric
Non-Quality Out of Geo Ads	Non-Quality Out of Geo Ads	Non-Quality Out of Geo Ads	metric
Non-quality ads	Non-quality ads	Non-quality ads	metric
Non-quality blocked ads	Non-quality blocked ads	Non-quality blocked ads	metric
Non-quality rate	Non-quality rate	The rate of impressions identified as non-quality due to various factors like failed brand safety or not viewable.	metric
Not Viewable Ads	Not Viewable Ads	Not Viewable Ads	metric
Not Viewable Ads (100% in view full video duration)	Not Viewable Ads (100% in view full video duration)	The number of ads that were measured for viewability against the ‘100% in view full video duration’ standard but did not meet the criteria.	dimension
Not Viewable Ads (100% in view, 3s display, half video duration)	Not Viewable Ads (100% in view, 3s display, half video duration)	The number of ads that were measured for viewability against the ‘100% in view, 3s display, half video duration’ standard but did not meet the criteria.	dimension
Not Viewable Ads (100% in view, 5s continuous display and half video)	Not Viewable Ads (100% in view, 5s continuous display and half video)	The number of ads that were measured for viewability against the ‘100% in view, 5s continuous display and half video’ standard but did not meet the criteria.	metric
Not Viewable Ads (100% in view, display 2s cumul, 50% video duration)	Not Viewable Ads (100% in view, display 2s cumul, 50% video duration)	The number of ads that were measured for viewability against the ‘100% in view, display 2s cumul, 50% video duration’ standard but did not meet the criteria.	dimension
Not Viewable Ads (100% iv, 1s display, 5s or 50% ad video)	Not Viewable Ads (100% iv, 1s display, 5s or 50% ad video)	The number of ads identified as not viewable based on specific criteria: 100% in view, 1 second display, and 5 seconds or 50% of ad video duration.	metric
Not Viewable Ads (50% in view, 2s continuous)	Not Viewable Ads (50% in view, 2s continuous)	The number of ads that were measured for viewability against the ‘50% in view, 2s continuous’ standard but did not meet the criteria.	dimension
Not Viewable Ads (50% in view, 5 sec continuous)	Not Viewable Ads (50% in view, 5 sec continuous)	The number of ads that were measured for viewability against the ‘50% in view, 5 sec continuous’ standard but did not meet the criteria.	dimension
Not Viewable Ads (50% in view, 5s cumul display, half duration video)	Not Viewable Ads (50% in view, 5s cumul display, half duration video)	The number of ads that were measured for viewability against the ‘50% in view, 5s cumul display, half duration video’ standard but did not meet the criteria.	dimension
Not Viewable Ads (70% in view, 2 sec display, 5 sec video)	Not Viewable Ads (70% in view, 2 sec display, 5 sec video)	The number of ads identified as not viewable based on specific criteria: 70% in view, 2 second display, and 5 seconds of video duration.	metric
Not Viewable Ads (75% iv, 3s display, 75% duration video)	Not Viewable Ads (75% iv, 3s display, 75% duration video)	Not Viewable Ads (75% iv, 3s display, 75% duration video)	dimension
Not Viewable Ads (Fully in View for 5 continuous seconds)	Not Viewable Ads (Fully in View for 5 continuous seconds)	The number of ads that were not viewable, based on the criteria of being fully in view for 5 continuous seconds. This metric is closely related to the criteria of being 100% in view for 5 continuous seconds display and half video duration.	dimension
Not Viewable Ads (Fully in View, 1s display, 3s video)	Not Viewable Ads (Fully in View, 1s display, 3s video)	The number of ads that were not viewable based on criteria: fully in view, 1 second display, and 3 seconds video.	metric
Not Viewable Ads (GroupM)	Not Viewable Ads (GroupM)	The number of ads that were not viewable according to GroupM standards.	metric
Not Viewable Impressions	Not Viewable Impressions	The number of impressions that were not viewable.	metric
Not Viewable Rate (100% iv, 1s display, 5s or 50% ad video)	Not Viewable Rate (100% iv, 1s display, 5s or 50% ad video)	The rate of ads identified as not viewable based on specific criteria: 100% in view, 1 second display, and 5 seconds or 50% of ad video duration.	metric
Not Viewable Rate (50% in view, 2s continuous)	Not Viewable Rate (50% in view, 2s continuous)	The rate of ads that were not viewable based on the criteria of being 50% in view for 2 continuous seconds.	dimension
Not Viewable Rate (50% in view, 5 sec continuous)	Not Viewable Rate (50% in view, 5 sec continuous)	The rate of ads that were not viewable based on the criteria of being 50% in view for 5 continuous seconds.	dimension
Not Viewable Rate (50% in view, 5s cumul display, half duration video)	Not Viewable Rate (50% in view, 5s cumul display, half duration video)	The rate of ads that were not viewable based on the criteria of being 50% in view, with 5 seconds of cumulative display, and half video duration.	dimension
Not Viewable Rate (75% iv, 3s display, 75% duration video)	Not Viewable Rate (75% iv, 3s display, 75% duration video)	The rate of ads that were not viewable based on criteria: 75% in view, 3 seconds display, and 75% video duration.	metric
Not Viewable Rate (Fully in View for 5 continuous seconds)	Not Viewable Rate (Fully in View for 5 continuous seconds)	The rate of ads that were not viewable based on the criteria of being fully in view for 5 continuous seconds.	dimension
Not Viewable Rate (GroupM)	Not Viewable Rate (GroupM)	The rate of ads that were not viewable according to GroupM standards.	metric
Not Viewable Rate (Publicis)	Not Viewable Rate (Publicis)	The rate of ads that were not viewable according to Publicis standards.	metric
Not Viewable Rate (out of measured ads)	Not Viewable Rate (out of measured ads)	The rate of ads identified as not viewable, calculated as a percentage of measured ads.	metric
Not Viewable Rate (out of measured impressions)	Not Viewable Rate (out of measured impressions)	The percentage of measured impressions that were not viewable.	metric
Not viewable ads	Not viewable ads	The number of ads that were not viewable.	metric
Offensive Language Ads	Offensive Language Ads	The number of ads categorized as ‘Offensive Language Ads’ based on brand safety criteria.	metric
Out of Geo %	Out of Geo %	The percentage of impressions served outside the intended geographic target.	metric
Out of Geo Ads	Out of Geo Ads	Out of Geo Ads	metric
Pass Rate	Pass Rate	The percentage of impressions that passed brand safety checks.	metric
Passed Ads	Passed Ads	Passed Ads	metric
Placement	Placement	Placement	dimension
Placement Duration	Placement Duration	Placement Duration	dimension
Placement Id	Placement Id	The unique identifier for the ad placement.	metric
Placement Name	Placement Name	The name of the ad placement.	dimension
Possible Play Time of Played Videos	Possible Play Time of Played Videos	The potential or maximum duration that played video ads could have been viewed, typically used in conjunction with actual played time to understand viewability opportunities.	metric
Proxy Server (RVI) Ads	Proxy Server (RVI) Ads	Proxy Server (RVI) Ads	metric
Proxy Servers (RVI) Rate	Proxy Servers (RVI) Rate	The rate of Reduced Value Inventory (RVI) attributed to proxy servers.	metric
Publisher Id	Publisher Id	The unique identifier for the publisher.	metric
Publisher Name	Publisher Name	The name of the publisher.	dimension
Quality impressions	Quality impressions	Quality impressions	metric
Quality impressions rate	Quality impressions rate	The rate of impressions that meet the defined quality criteria.	metric
Quality impressions, Video, 50% in view, 50% of duration Viewability	Quality impressions, Video, 50% in view, 50% of duration Viewability	The number of video impressions considered quality based on 50% in view and 50% of duration viewability criteria.	metric
Reduced Value Inventory (RVI) Ads	Reduced Value Inventory (RVI) Ads	Reduced Value Inventory (RVI) Ads	metric
Reduced Value Inventory Rate	Reduced Value Inventory Rate	The percentage of impressions identified as Reduced Value Inventory (RVI), which is traffic that is not strictly invalid but is against the advertiser’s interests.	metric
Report Type	Report Type	The type of report generated (e.g., Performance, Brand Suitability Failure).	dimension
Second Quartile Ads	Second Quartile Ads	Second Quartile Ads	metric
Second Quartile Rate (% of Valid Video Ads)	Second Quartile Rate (% of Valid Video Ads)	The percentage of valid video ads that played to at least 50% completion.	metric
See-Through Ads	See-Through Ads	See-Through Ads	metric
See-Through Rate	See-Through Rate	The rate of impressions identified as ‘see-through’ due to various technical or ad fraud reasons.	metric
Site	Site	The domain or URL where the ad was displayed.	dimension
Situation Score	Situation Score	Situation Score	dimension
Sophisticated Invalid Traffic (SIVT) Ads	Sophisticated Invalid Traffic (SIVT) Ads	Sophisticated Invalid Traffic (SIVT) Ads	metric
Sophisticated Invalid Traffic Rate	Sophisticated Invalid Traffic Rate	The rate of Sophisticated Invalid Traffic (SIVT), which requires advanced techniques to detect.	metric
Start Date	Start Date	The start date for the reporting period.	dimension
Target Language Mismatch %	Target Language Mismatch %	The percentage of impressions where the ad’s language did not match the target language.	metric
Target Language Mismatch Ads	Target Language Mismatch Ads	Target Language Mismatch Ads	metric
Team ID	Team ID	The unique identifier for the team.	metric
Team Id	Team Id	Team Id	metric
Team Name	Team Name	Team Name	dimension
Third Quartile Ads	Third Quartile Ads	Third Quartile Ads	metric
Third Quartile Rate (% of Valid Video Ads)	Third Quartile Rate (% of Valid Video Ads)	The percentage of valid video ads that played to at least 75% completion.	metric
Total Billable Ads	Total Billable Ads	The total number of ads for which billing occurred.	metric
Total Creative Duration	Total Creative Duration	Total Creative Duration	metric
Total Eligible Ads For Brand Safety	Total Eligible Ads For Brand Safety	Total Eligible Ads For Brand Safety	metric
Total Eligible Ads for Brand Safety & Suitability	Total Eligible Ads for Brand Safety & Suitability	The total number of ads eligible for brand safety and suitability measurement.	metric
Total Eligible Impressions For Brand Safety	Total Eligible Impressions For Brand Safety	The total number of impressions eligible for brand safety analysis.	metric
Total Impressions	Total Impressions	The total number of ad impressions served.	metric
Total Net Impressions	Total Net Impressions	Total Net Impressions	metric
Total Rendered Impressions	Total Rendered Impressions	The total number of impressions that were rendered.	metric
Total Time in View	Total Time in View	Total Time in View	metric
Total Tracked Ads	Total Tracked Ads	Total Tracked Ads	metric
Total Unblocked Ads	Total Unblocked Ads	The total number of ads that were not blocked by brand safety or suitability measures.	metric
TrueView Ads Fully on Screen	TrueView Ads Fully on Screen	The number of TrueView ads that were fully on screen.	metric
Unblocked Invalid Traffic	Unblocked Invalid Traffic	Unblocked Invalid Traffic	metric
Unknown player state ads	Unknown player state ads	Unknown player state ads	metric
Unmeasured Ads	Unmeasured Ads	Unmeasured Ads	metric
Unmeasured Ads (100% in view full video duration)	Unmeasured Ads (100% in view full video duration)	The count of video ads for which viewability could not be measured, specifically those that were 100% in view for the full video duration according to defined criteria.	dimension
Unmeasured Ads (100% in view, 3s display, half video duration)	Unmeasured Ads (100% in view, 3s display, half video duration)	The count of video ads for which viewability could not be measured, specifically those that were 100% in view for at least 3 seconds of display and half of the video duration, according to defined criteria.	dimension
Unmeasured Ads (100% in view, 5s continuous display and half video)	Unmeasured Ads (100% in view, 5s continuous display and half video)	The count of video ads for which viewability could not be measured, specifically those that were 100% in view for at least 5 continuous seconds of display and half of the video duration, according to defined criteria.	dimension
Unmeasured Ads (100% in view, display 2s cumul, 50% video duration)	Unmeasured Ads (100% in view, display 2s cumul, 50% video duration)	The count of video ads for which viewability could not be measured, specifically those that were 100% in view for a cumulative display of 2 seconds and 50% of the video duration, according to defined criteria.	dimension
Unmeasured Ads (100% iv, 1s display, 5s or 50% ad video)	Unmeasured Ads (100% iv, 1s display, 5s or 50% ad video)	The number of ads not measured based on specific criteria: 100% in view, 1 second display, and 5 seconds or 50% of ad video duration.	metric
Unmeasured Ads (50% in view, 2s continuous)	Unmeasured Ads (50% in view, 2s continuous)	The number of ads for which Integral Ad Science was unable to collect viewability or invalid traffic data, specifically defined by a standard where at least 50% of the ad was in view for 2 continuous seconds.	dimension
Unmeasured Ads (50% in view, 5 sec continuous)	Unmeasured Ads (50% in view, 5 sec continuous)	The number of ads for which Integral Ad Science was unable to collect viewability or invalid traffic data, specifically defined by a standard where at least 50% of the ad was in view for 5 continuous seconds.	dimension
Unmeasured Ads (50% in view, 5s cumul display, half duration video)	Unmeasured Ads (50% in view, 5s cumul display, half duration video)	The number of ads for which Integral Ad Science was unable to collect viewability or invalid traffic data, specifically defined by a standard where at least 50% of the ad was in view for a cumulative 5 seconds display, or half the duration for video ads.	dimension
Unmeasured Ads (70% in view, 2 sec display, 5 sec video)	Unmeasured Ads (70% in view, 2 sec display, 5 sec video)	The number of ads not measured based on specific criteria: 70% in view, 2 second display, and 5 seconds of video duration.	metric
Unmeasured Ads (75% iv, 3s display, 75% duration video)	Unmeasured Ads (75% iv, 3s display, 75% duration video)	The number of ads for which Integral Ad Science was unable to collect viewability or invalid traffic data, specifically defined by a standard where at least 75% of the ad was in view for 3 seconds display, or 75% of the video ad’s duration.	metric
Unmeasured Ads (Fully in View for 5 continuous seconds)	Unmeasured Ads (Fully in View for 5 continuous seconds)	The number of ads for which Integral Ad Science was unable to collect viewability or invalid traffic data, specifically defined by a standard where the ad was fully in view for 5 continuous seconds.	dimension
Unmeasured Ads (Fully in View, 1s display, 3s video)	Unmeasured Ads (Fully in View, 1s display, 3s video)	The number of ads for which Integral Ad Science was unable to collect viewability or invalid traffic data, specifically defined by a standard where the ad was fully in view for 1 second for display or 3 seconds for video.	metric
Unmeasured Ads (GroupM)	Unmeasured Ads (GroupM)	The number of ads for which Integral Ad Science was unable to collect viewability or invalid traffic data, specifically measured against GroupM’s viewability standards.	metric
Unmeasured Ads (Publicis)	Unmeasured Ads (Publicis)	The number of ads for which Integral Ad Science was unable to collect viewability or invalid traffic data, specifically measured against Publicis’ viewability standards.	metric
Unmeasured Impressions	Unmeasured Impressions	The number of impressions that were not measured.	metric
Unmeasured Rate	Unmeasured Rate	The rate of ads or impressions that were not measured.	metric
Unmeasured Rate (100% in view full video duration)	Unmeasured Rate (100% in view full video duration)	The rate or percentage of video ads for which viewability could not be measured, specifically those that were 100% in view for the full video duration according to defined criteria.	dimension
Unmeasured Rate (100% in view, 3s display, half video duration)	Unmeasured Rate (100% in view, 3s display, half video duration)	The rate or percentage of video ads for which viewability could not be measured, specifically those that were 100% in view for at least 3 seconds of display and half of the video duration, according to defined criteria.	dimension
Unmeasured Rate (100% in view, 5s continuous display and half video)	Unmeasured Rate (100% in view, 5s continuous display and half video)	The rate or percentage of video ads for which viewability could not be measured, specifically those that were 100% in view for at least 5 continuous seconds of display and half of the video duration, according to defined criteria.	dimension
Unmeasured Rate (100% in view, display 2s cumul, 50% video duration)	Unmeasured Rate (100% in view, display 2s cumul, 50% video duration)	The rate or percentage of video ads for which viewability could not be measured, specifically those that were 100% in view for a cumulative display of 2 seconds and 50% of the video duration, according to defined criteria.	dimension
Unmeasured Rate (100% iv, 1s display, 5s or 50% ad video)	Unmeasured Rate (100% iv, 1s display, 5s or 50% ad video)	The rate of ads not measured based on specific criteria: 100% in view, 1 second display, and 5 seconds or 50% of ad video duration.	metric
Unmeasured Rate (50% in view, 2s continuous)	Unmeasured Rate (50% in view, 2s continuous)	The percentage of ads for which Integral Ad Science was unable to make a viewability or invalid traffic measurement, defined by a standard where at least 50% of the ad was in view for 2 continuous seconds, out of total tracked ads with invalid traffic removed.	dimension
Unmeasured Rate (50% in view, 5 sec continuous)	Unmeasured Rate (50% in view, 5 sec continuous)	The percentage of ads for which Integral Ad Science was unable to make a viewability or invalid traffic measurement, defined by a standard where at least 50% of the ad was in view for 5 continuous seconds, out of total tracked ads with invalid traffic removed.	dimension
Unmeasured Rate (50% in view, 5s cumul display, half duration video)	Unmeasured Rate (50% in view, 5s cumul display, half duration video)	The percentage of ads for which Integral Ad Science was unable to make a viewability or invalid traffic measurement, defined by a standard where at least 50% of the ad was in view for a cumulative 5 seconds display, or half the duration for video ads, out of total tracked ads with invalid traffic removed.	dimension
Unmeasured Rate (70% in view, 2 sec display, 5 sec video)	Unmeasured Rate (70% in view, 2 sec display, 5 sec video)	The rate of ads not measured based on specific criteria: 70% in view, 2 second display, and 5 seconds of video duration.	metric
Unmeasured Rate (75% iv, 3s display, 75% duration video)	Unmeasured Rate (75% iv, 3s display, 75% duration video)	The percentage of ads for which Integral Ad Science was unable to make a viewability or invalid traffic measurement, defined by a standard where at least 75% of the ad was in view for 3 seconds display, or 75% of the video ad’s duration, out of total tracked ads with invalid traffic removed.	metric
Unmeasured Rate (Fully in View for 5 continuous seconds)	Unmeasured Rate (Fully in View for 5 continuous seconds)	The percentage of ads for which Integral Ad Science was unable to make a viewability or invalid traffic measurement, defined by a standard where the ad was fully in view for 5 continuous seconds, out of total tracked ads with invalid traffic removed.	dimension
Unmeasured Rate (GroupM)	Unmeasured Rate (GroupM)	The percentage of ads for which Integral Ad Science was unable to make a viewability or invalid traffic measurement, specifically measured against GroupM’s viewability standards, out of total tracked ads with invalid traffic removed.	metric
Unmeasured Rate (Publicis)	Unmeasured Rate (Publicis)	The percentage of ads for which Integral Ad Science was unable to make a viewability or invalid traffic measurement, specifically measured against Publicis’ viewability standards, out of total tracked ads with invalid traffic removed.	metric
User Scroll	User Scroll	A metric indicating user interaction involving scrolling.	metric
Valid Traffic	Valid Traffic	Valid Traffic	metric
Valid Traffic Rate	Valid Traffic Rate	The rate of traffic identified as valid, excluding any invalid traffic.	metric
Valid Video Ads	Valid Video Ads	Valid Video Ads	metric
Valid Viewable Video Ads	Valid Viewable Video Ads	The number of valid video ads that were deemed viewable.	metric
Valid Viewable Video Impressions	Valid Viewable Video Impressions	Valid Viewable Video Impressions	metric
Valid Viewable Video Impressions.	Valid Viewable Video Impressions.	The number of valid video impressions that were deemed viewable.	metric
Video Category	Video Category	Video Category	dimension
Video Channel	Video Channel	Video Channel	dimension
Video Channel URL	Video Channel URL	Video Channel URL	dimension
Video Id	Video Id	Video Id	dimension
Viewable Ads	Viewable Ads	The number of ads that were deemed viewable according to industry standards.	metric
Viewable Completed Impressions	Viewable Completed Impressions	The number of viewable impressions where the video ad played to 100% completion.	metric
Viewable Completion Rate (% of Valid Viewable Video Ads)	Viewable Completion Rate (% of Valid Viewable Video Ads)	The percentage of valid viewable video ads that played to 100% completion.	metric
Viewable Completion Rate (% of Valid Viewable Video Impressions)	Viewable Completion Rate (% of Valid Viewable Video Impressions)	The percentage of valid viewable video impressions that played to 100% completion.	metric
Viewable First Quartile Impressions	Viewable First Quartile Impressions	The number of viewable impressions where the video ad played past the 25% mark.	metric
Viewable First Quartile Rate (% of Valid Viewable Video Ads)	Viewable First Quartile Rate (% of Valid Viewable Video Ads)	The percentage of valid viewable video ads that played to at least 25% completion.	metric
Viewable First Quartile Rate (% of Valid Viewable Video Impressions)	Viewable First Quartile Rate (% of Valid Viewable Video Impressions)	The percentage of valid viewable video impressions that played to at least 25% completion.	metric
Viewable Impressions	Viewable Impressions	Viewable Impressions	metric
Viewable Impressions (100% in view full video duration)	Viewable Impressions (100% in view full video duration)	The count of video ad impressions that were considered viewable, meeting the specific criteria of being 100% in view for the full video duration.	dimension
Viewable Impressions (100% in view, 3s display, half video duration)	Viewable Impressions (100% in view, 3s display, half video duration)	The count of video ad impressions that were considered viewable, meeting the specific criteria of being 100% in view for at least 3 seconds and played for at least half of their duration.	dimension
Viewable Impressions (100% in view, 5s continuous display and half video)	Viewable Impressions (100% in view, 5s continuous display and half video)	The count of video ad impressions that were considered viewable, meeting the specific criteria of being 100% in view with a continuous display of at least 5 seconds and played for at least half of their duration.	metric
Viewable Impressions (100% in view, display 2s cumul, 50% video duration)	Viewable Impressions (100% in view, display 2s cumul, 50% video duration)	The count of video ad impressions that were considered viewable, meeting the specific criteria of being 100% in view with a cumulative display of at least 2 seconds and played for at least 50% of their duration.	dimension
Viewable Impressions (100% iv, 1s display, 5s or 50% ad video)	Viewable Impressions (100% iv, 1s display, 5s or 50% ad video)	The number of viewable impressions based on specific criteria: 100% in view, 1 second display, and 5 seconds or 50% of ad video duration.	metric
Viewable Impressions (50% in view, 2s continuous)	Viewable Impressions (50% in view, 2s continuous)	The number of viewable impressions that meet the criteria of being 50% in view for 2 continuous seconds.	dimension
Viewable Impressions (50% in view, 5 sec continuous)	Viewable Impressions (50% in view, 5 sec continuous)	The number of viewable impressions that meet the criteria of being 50% in view for 5 continuous seconds.	dimension
Viewable Impressions (50% in view, 5s cumul display, half duration video)	Viewable Impressions (50% in view, 5s cumul display, half duration video)	The number of viewable impressions that meet the criteria of being 50% in view, with 5 seconds of cumulative display, and half video duration.	dimension
Viewable Impressions (70% in view, 2 sec display, 5 sec video)	Viewable Impressions (70% in view, 2 sec display, 5 sec video)	The number of viewable impressions based on specific criteria: 70% in view, 2 second display, and 5 seconds of video duration.	metric
Viewable Impressions (75% iv, 3s display, 75% duration video)	Viewable Impressions (75% iv, 3s display, 75% duration video)	The number of viewable impressions based on criteria: 75% in view, 3 seconds display, and 75% video duration.	metric
Viewable Impressions (Fully in View for 5 continuous seconds)	Viewable Impressions (Fully in View for 5 continuous seconds)	The number of viewable impressions that meet the criteria of being fully in view for 5 continuous seconds.	dimension
Viewable Impressions (Fully in View, 1s display, 3s video)	Viewable Impressions (Fully in View, 1s display, 3s video)	The number of viewable impressions based on criteria: fully in view, 1 second display, and 3 seconds video.	metric
Viewable Impressions (GroupM)	Viewable Impressions (GroupM)	The number of viewable impressions according to GroupM standards.	metric
Viewable Impressions (Publicis)	Viewable Impressions (Publicis)	The number of viewable impressions according to Publicis standards.	metric
Viewable Impressions (Video, 50% in view, 50% of duration)	Viewable Impressions (Video, 50% in view, 50% of duration)	The number of video impressions considered viewable based on 50% in view and 50% of video duration played.	metric
Viewable Rate	Viewable Rate	The rate at which ads were deemed viewable.	metric
Viewable Rate (100% in view full video duration)	Viewable Rate (100% in view full video duration)	The percentage of video ad impressions that were considered viewable, based on the criteria of being 100% in view for the full video duration.	dimension
Viewable Rate (100% in view, 3s display, half video duration)	Viewable Rate (100% in view, 3s display, half video duration)	The percentage of video ad impressions that were considered viewable, based on the criteria of being 100% in view for at least 3 seconds and played for at least half of their duration.	dimension
Viewable Rate (100% in view, 5s continuous display and half video)	Viewable Rate (100% in view, 5s continuous display and half video)	The percentage of video ad impressions that were considered viewable, based on the criteria of being 100% in view with a continuous display of at least 5 seconds and played for at least half of their duration.	dimension
Viewable Rate (100% in view, display 2s cumul, 50% video duration)	Viewable Rate (100% in view, display 2s cumul, 50% video duration)	The percentage of video ad impressions that were considered viewable, based on the criteria of being 100% in view with a cumulative display of at least 2 seconds and played for at least 50% of their duration.	dimension
Viewable Rate (100% iv, 1s display, 5s or 50% ad video)	Viewable Rate (100% iv, 1s display, 5s or 50% ad video)	The rate of viewable impressions based on specific criteria: 100% in view, 1 second display, and 5 seconds or 50% of ad video duration.	metric
Viewable Rate (50% in view, 2s continuous)	Viewable Rate (50% in view, 2s continuous)	The rate of viewable ads that meet the criteria of being 50% in view for 2 continuous seconds.	dimension
Viewable Rate (50% in view, 5 sec continuous)	Viewable Rate (50% in view, 5 sec continuous)	The rate of viewable ads that meet the criteria of being 50% in view for 5 continuous seconds.	dimension
Viewable Rate (50% in view, 5s cumul display, half duration video)	Viewable Rate (50% in view, 5s cumul display, half duration video)	The rate of viewable ads that meet the criteria of being 50% in view, with 5 seconds of cumulative display, and half video duration.	dimension
Viewable Rate (70% in view, 2 sec display, 5 sec video)	Viewable Rate (70% in view, 2 sec display, 5 sec video)	The rate of viewable impressions based on specific criteria: 70% in view, 2 second display, and 5 seconds of video duration.	metric
Viewable Rate (75% iv, 3s display, 75% duration video)	Viewable Rate (75% iv, 3s display, 75% duration video)	Viewable Rate (75% iv, 3s display, 75% duration video)	metric
Viewable Rate (Fully in View for 5 continuous seconds)	Viewable Rate (Fully in View for 5 continuous seconds)	The rate of viewable ads that meet the criteria of being fully in view for 5 continuous seconds.	dimension
Viewable Rate (out of measured ads)	Viewable Rate (out of measured ads)	The rate of viewable ads calculated as a percentage of measured ads.	metric
Viewable Rate (out of measured impressions)	Viewable Rate (out of measured impressions)	The rate of viewable impressions calculated as a percentage of measured impressions.	metric
Viewable Second Quartile Impressions	Viewable Second Quartile Impressions	The number of viewable impressions where the video ad played past the 50% mark.	metric
Viewable Second Quartile Rate (% of Valid Viewable Video Ads)	Viewable Second Quartile Rate (% of Valid Viewable Video Ads)	The percentage of valid viewable video ads that played to at least 50% completion.	metric
Viewable Second Quartile Rate (% of Valid Viewable Video Impressions)	Viewable Second Quartile Rate (% of Valid Viewable Video Impressions)	The percentage of valid viewable video impressions that played to at least 50% completion.	metric
Viewable Third Quartile Impressions	Viewable Third Quartile Impressions	The number of viewable impressions where the video ad played past the 75% mark.	metric
Viewable Third Quartile Rate (% of Valid Viewable Video Ads)	Viewable Third Quartile Rate (% of Valid Viewable Video Ads)	The percentage of valid viewable video ads that played to at least 75% completion.	metric
Viewable Third Quartile Rate (% of Valid Viewable Video Impressions)	Viewable Third Quartile Rate (% of Valid Viewable Video Impressions)	The percentage of valid viewable video impressions that played to at least 75% completion.	metric
Violence Ads	Violence Ads	The number of ads categorized as ‘Violence Ads’ based on brand safety criteria.	metric
Visibility Score	Visibility Score	A score representing the visibility of the ad.	metric
actualPlayTime		actualPlayTime	metric
adId		adId	metric
adName		adName	metric
adSetId		adSetId	metric
adSetName		adSetName	metric
blockableNonQualifiedAds		blockableNonQualifiedAds	metric
blockedImps		The total number of impressions that were blocked	metric
blockedNonQualifiedPct		blockedNonQualifiedPct	metric
blockedPct		The percentage of impressions that were blocked	metric
blockedRate		blockedRate	metric
blockedRateChangeRate		blockedRateChangeRate	metric
campaignId		The ID for the campaign displayed only if groups includes ‘camp’	metric
campaignName		campaignName	metric
campaign_id	campaign_id	The ID for the campaign.	dimension
creativeId		creativeId	metric
creativeName		creativeName	metric
date		date	dimension
dsp	dsp	dsp	dimension
eligibleForQualifiedAds		eligibleForQualifiedAds	metric
eligibleForQualifiedPct		eligibleForQualifiedPct	metric
failedByContentImps		The number of impressions that were failed for content reasons	metric
failedByContentPct		The percentage of failed by content impressions with regard to the total eligible impressions	metric
failedByFraudImps		failedByFraudImps	metric
failedByFraudPct		failedByFraudPct	metric
failedByGeoImps		failedByGeoImps	metric
failedByGeoPct		failedByGeoPct	metric
failedByKeywordImps		The number of impressions that were failed because of keywords	metric
failedByKeywordPct		failedByKeywordPct	metric
failedByLanguageImps		The number of impressions that failed for language reasons	metric
failedByLanguagePct		The percentage of ‘failed because of language’ impressions with regard to the total eligible impressions	metric
failedByUrlImps		The number of impressions that were failed because of a URL	metric
failedByUrlPct		failedByUrlPct	metric
failedByVisibilityImps		The number of impressions that failed for visibility	metric
failedByVisibilityPct		The percentage of failed by visibility impressions with regard to the total eligible impressions	metric
failedImps		The number of impressions that failed brand safety checks	metric
failedPct		The percentage of failed impressions with regard to the total number of eligible impressions	metric
fbCampaignId		fbCampaignId	metric
fb_impressions	fb_impressions	fb_impressions	metric
fb_impressions % total	fb_impressions % total	fb_impressions % total	metric
fb_impressions_total	fb_impressions_total	fb_impressions_total	metric
fraudulentBlockedImps		The number of fraudulent, blocked impressions	metric
fraudulentBlockedPct		The percentage of fraudulent, blocked impressions	metric
fraudulentImps		The total number of fraudulent impressions which includes sophisticated and general invalid traffic but does not include incentivized browsing traffic	metric
fraudulentPct		fraudulentPct	metric
fraudulentUnblockedImps		fraudulentUnblockedImps	metric
fraudulentUnblockedPct		fraudulentUnblockedPct	metric
fullViewValidImps		fullViewValidImps	metric
fullViews		fullViews	metric
givtImps		The number of general invalid traffic (GIVT) impressions identified through basic means which all ad tech	metric
givtPct		The percentage of GIVT impressions	metric
grossImps		grossImps	metric
hiddenAdsImps		The number of impressions for hidden ads	metric
hiddenAdsPct		The percentage of hidden ad impressions	metric
iasPlacementId		IAS placement ID	dimension
imps		imps	metric
incentivizedBrowsingImps		The number of incentivized browsing impressions, which is traffic generated in a way that is counter to the advertiser’s interests, even if not strictly invalid.	metric
incentivizedBrowsingPct		The percentage of incentivized browsing impressions	metric
invalidImps		invalidImps	metric
inventoryType		inventoryType	metric
locationSpoofingImps		The number of impressions from location spoofing	metric
locationSpoofingPct		The percentage of location spoofing impressions	metric
lsProxyServerImps		The number of location spoofing proxy server impressions	metric
lsProxyServerPct		The percentage of location spoofing proxy server impressions	metric
mediaFormat		mediaFormat	dimension
mediaFormatId		The ID for viewability by format which is displayed only when groups includes ‘mediaFormat’. Possible Values: - 1 (Display) - 2 (Video)	dimension
mediaTypeId		mediaTypeId	metric
mrcViews		mrcViews	metric
netEligibleRenderedImps		netEligibleRenderedImps	metric
netImpressionDistributionInViewRenderedPct		netImpressionDistributionInViewRenderedPct	metric
netImpressionDistributionOutofViewRenderedPct		netImpressionDistributionOutofViewRenderedPct	metric
netInViewRenderedImps		netInViewRenderedImps	metric
netInViewRenderedPct		netInViewRenderedPct	metric
netMeasuredRenderedImps		netMeasuredRenderedImps	metric
netMeasuredRenderedPct		netMeasuredRenderedPct	metric
netOutOfViewRenderedImps		netOutOfViewRenderedImps	metric
netOutOfViewRenderedPct		netOutOfViewRenderedPct	metric
netRenderedImps		netRenderedImps	metric
netUnmeasuredRenderedImps		netUnmeasuredRenderedImps	metric
netUnmeasuredRenderedPct		netUnmeasuredRenderedPct	metric
nhtMaskedBotImps		The total number of NHT masked bot impressions. Masked bots go to great lengths to evade detection and obscure activity. Numerous aspects of the browser environment are manipulated.	metric
nhtMaskedBotPct		The percentage of masked bot impressions	metric
nhtNomadicBotImps		The total number of NHT nomadic bot impressions. Nomadic bots use proxy servers or VPNs to hide their network location and are difficult to track with typical user identification techniques.	metric
nhtNomadicBotPct		The percentage of nomadic bot impressions	metric
nhtOtherBotImps		The number of other bot impressions which includes other fraud, including uncommon types of non-human traffic	metric
nhtOtherBotPct		The percentage of other bot impressions	metric
nhtProfileBotImps		The total number of NHT profile bot impressions. Profile bots focus on developing valuable user profiles by spending time on premium sites and evade detection through user agent spoofing and use of public proxy servers.	metric
nhtProfileBotPct		nhtProfileBotPct	metric
nhtSittingDuckBotImps		The total number of non human traffic (NHT) which resides on end-user devices (sitting duck). Detection avoidance pursued through aggressive use of trafficfiltering services falsely claiming to defeat fraud prevention services.	metric
nhtSittingDuckBotPct		The percentage of sitting duck bot impressions	metric
nhtStandardBotImps		The total number of NHT standard bot impressions which includes common strains of Internet Explorer-based malware, primarily on residential computers. The bot’s focus is on scale rather than compiling cookies or evading detection	metric
nhtStandardBotPct		The percentage of standard bot impressions	metric
nhtVolunteerBotImps		The total number of NHT volunteer bot impressions which resides in cloud services, allowing 24/7 operations and eliminating load on the machine. Volunteer bots implement basic detection-evasion measures such as user agent spoofing.	metric
nhtVolunteerBotPct		The percentage of volunteer bot impressions	metric
nonFraudulentImps		The number of non-fraudulent impressions	metric
nonFraudulentPct		The percentage of non-fraudulent impressions	metric
nonHumanTrafficImps		The total number of non-human traffic impressions	metric
nonHumanTrafficPct		The percentage of non-human traffic impressions	metric
nonQualifiedAds		nonQualifiedAds	metric
nonQualifiedForBrandSafetyAds		nonQualifiedForBrandSafetyAds	metric
nonQualifiedForBrandSafetyPct		nonQualifiedForBrandSafetyPct	metric
nonQualifiedForFraudAds		nonQualifiedForFraudAds	metric
nonQualifiedForFraudPct		nonQualifiedForFraudPct	metric
nonQualifiedForGeoAds		nonQualifiedForGeoAds	metric
nonQualifiedForGeoPct		nonQualifiedForGeoPct	metric
nonQualifiedForViewabilityAds		nonQualifiedForViewabilityAds	metric
nonQualifiedForViewabilityPct		nonQualifiedForViewabilityPct	metric
nonQualifiedPct		nonQualifiedPct	metric
passedImps		The number of impressions that passed brand safety checks	metric
passedPct		The percentage of passed impressions with regard to the total eligible impressions	metric
percentage100Pct		percentage100Pct	metric
percentage25Pct		percentage25Pct	metric
percentage50Pct		percentage50Pct	metric
percentage75Pct		percentage75Pct	metric
percentage95Pct		percentage95Pct	metric
percentageFullViews		percentageFullViews	metric
percentageGE10s		percentageGE10s	metric
percentageGE2s		percentageGE2s	metric
percentageLT2s		percentageLT2s	metric
percentageSuspicious		percentageSuspicious	metric
percentageUnplayed		percentageUnplayed	metric
placementId		placementId	dimension
placementName		placementName	dimension
placement_duration	placement_duration	placement_duration	metric
possiblePlayTimeOfPlayedVideos		possiblePlayTimeOfPlayedVideos	metric
publisherId		publisherId	metric
publisherName		publisherName	metric
qualifiedAds		qualifiedAds	metric
qualifiedPct		qualifiedPct	metric
rviImps		The number of Reduced Value Inventory (RVI) impressions, such as incentivized browsing traffic, which is traffic that goes against the advertiser’s interests.	metric
rviPct		The percentage of reduced value inventory impressions	metric
seeThroughImps		seeThroughImps	metric
seeThroughPct		seeThroughPct	metric
site		When site is set in the groups query parameter, site is the domain/URL which the name apply.	dimension
sivtImps		The number of sophiticated invalid traffic (SIVT); this is traffic which falsifies user, page, or delivery characteristics in such a way as to require specially developed techniques to detect it	metric
sivtPct		sivtPct	metric
suspicious		suspicious	metric
totalAuditedImps		The total number of audited impressions	metric
totalEligibleForBrandSafety		totalEligibleForBrandSafety	metric
totalEligibleForBrandSafetyImps		totalEligibleForBrandSafetyImps	metric
totalEligibleForFraud		totalEligibleForFraud	metric
totalImps		totalImps	metric
totalNetEligibleImps		The total number of in view impressions with all invalid traffic removed that were not blocked	metric
totalNetEligibleRenderedImps		totalNetEligibleRenderedImps	metric
totalNetImpressionDistributionInViewRenderedPct		totalNetImpressionDistributionInViewRenderedPct	metric
totalNetImpressionDistributionOutOfViewRenderedPct		totalNetImpressionDistributionOutOfViewRenderedPct	metric
totalNetInViewImps		totalNetInViewImps	metric
totalNetInViewPct		totalNetInViewPct	metric
totalNetInViewRenderedImps		totalNetInViewRenderedImps	metric
totalNetInViewRenderedPct		totalNetInViewRenderedPct	metric
totalNetMeasuredImps		totalNetMeasuredImps	metric
totalNetMeasuredPct		Measured impressions as a percentage of total eligible impressions with all invalid traffic removed	metric
totalNetMeasuredRenderedImps		totalNetMeasuredRenderedImps	metric
totalNetMeasuredRenderedPct		totalNetMeasuredRenderedPct	metric
totalNetOutOfViewImps		The number of out of viewable impressions including flagged impressions not in view	metric
totalNetOutOfViewPct		Percentage of out of view impressions over measured impressions	metric
totalNetOutOfViewRenderedImps		totalNetOutOfViewRenderedImps	metric
totalNetOutOfViewRenderedPct		totalNetOutOfViewRenderedPct	metric
totalNetRenderedImps		totalNetRenderedImps	metric
totalNetUnmeasuredImps		totalNetUnmeasuredImps	metric
totalNetUnmeasuredPct		totalNetUnmeasuredPct	metric
totalNetUnmeasuredRenderedImps		totalNetUnmeasuredRenderedImps	metric
totalNetUnmeasuredRenderedPct		totalNetUnmeasuredRenderedPct	metric
totalTrackedAds		totalTrackedAds	metric
unblockedImps		The total number of impressions that were not blocked. This includes general and sophisticated invalid traffic.	metric
unblockedImpsPct		The percentage of impressions that were not blocked. This includes general and sophisticated invalid traffic.	metric
validImps		Impressions identified as valid, excluding any invalid traffic.	metric
videoViews100Pct		The number of video views that reached 100% completion.	metric
videoViews10s		The number of video views that played for at least 10 seconds.	metric
videoViews25Pct		The number of video views that reached 25% completion.	metric
videoViews50Pct		The number of video views that reached 50% completion.	metric
videoViews75Pct		The number of video views that reached 75% completion.	metric
videoViews95Pct		The number of video views that reached 95% completion.	metric
videoViewsUnplayed		The number of video impressions that were not played.	metric
video_quartile_25_views_by_platform	video_quartile_25_views_by_platform	video_quartile_25_views_by_platform	metric
video_quartile_50_views_by_platform	video_quartile_50_views_by_platform	video_quartile_50_views_by_platform	metric
video_quartile_75_views_by_platform	video_quartile_75_views_by_platform	video_quartile_75_views_by_platform	metric
zeroZeroValidImps		The count of valid impressions, indicating that an ad was delivered and registered as viewable according to specific criteria. The ‘zeroZero’ prefix likely refers to specific measurement thresholds or conditions.	metric
zeroZeroViews		The count of ad views that meet specific ‘zeroZero’ measurement thresholds or conditions.	metric