Integral Ad Science: Most-used fields

The table below gives information about most-used fields that you can import from Integral Ad Science. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
# 100% Played	# 100% Played	The count of video ads that were played to 100% completion.	dimension
# 100% on Screen	# 100% on Screen	The count of ads that were 100% on screen.	dimension
# 25% Played	# 25% Played	The count of video ads that were played past the 25% mark.	dimension
# 50% Played	# 50% Played	The count of video ads that were played past the 50% mark.	metric
# 50% on Screen	# 50% on Screen	The count of ads that were 50% or more on screen.	metric
# 75% Played	# 75% Played	The count of video ads that were played past the 75% mark.	dimension
# 95% Played	# 95% Played	The count of video ads that were played past the 95% mark.	metric
# < 2s	# < 2s	The count of impressions that were in-view for less than 2 seconds.	dimension
# Base 1s Imps	# Base 1s Imps	The count of impressions that serve as a base for 1-second viewability measurement.	metric
# Base Impressions	# Base Impressions	The base count of impressions used for calculations.	metric
# Duration-Measurable Imps	# Duration-Measurable Imps	The total number of unblocked ads in the campaign with all detected invalid traffic removed, for which Integral Ad Science was able to collect viewability or audibility data.	metric
# Fully on Screen	# Fully on Screen	The count of impressions that were fully on screen.	metric
# Impressions	# Impressions	The total count of impressions.	metric
# Pass Thru Plays	# Pass Thru Plays	The count of video plays that passed through the entire duration.	metric
# Suspicious	# Suspicious	The count of suspicious impressions or activities.	metric
# Unplayed	# Unplayed	The count of video ads that were not played.	metric
# ≥ 10s	# ≥ 10s	The count of impressions that were in-view for 10 seconds or more.	dimension
# ≥ 2s	# ≥ 2s	The count of impressions that were in-view for 2 seconds or more.	metric
# ≥ 3s	# ≥ 3s	The count of impressions that were in-view for 3 seconds or more.	dimension
% 100% Played	% 100% Played	The percentage of a video ad that was played to 100% completion.	metric
% 100% on Screen	% 100% on Screen	The percentage of the ad that was fully on screen.	metric
% 25% Played	% 25% Played	The percentage of a video ad that was played to at least 25% completion (first quartile).	metric
% 50% Played	% 50% Played	The percentage of a video ad that was played to at least 50% completion (midpoint).	dimension
% 50% on Screen	% 50% on Screen	The percentage of the ad that was at least 50% on screen.	metric
% 75% Played	% 75% Played	The percentage of a video ad that was played to at least 75% completion (third quartile).	dimension
% 95% Played	% 95% Played	The percentage of a video ad that was played to at least 95% completion.	metric
% < 2s	% < 2s	The percentage of ads that were in view for less than 2 seconds.	metric
% Base 1s Imps	% Base 1s Imps	The percentage of base impressions that were in view for at least 1 second.	dimension
% Base Impression	% Base Impression	The percentage of base impressions.	metric
% Display Ads Fully on Screen	% Display Ads Fully on Screen	The percentage of display ads that were fully on screen.	metric
% Duration-Measurable Imps	% Duration-Measurable Imps	The percentage of impressions for which duration measurement was possible.	dimension
% Fully on Screen	% Fully on Screen	The percentage of ads that were fully on screen.	metric
% GARM Floor Failures Ads	% GARM Floor Failures Ads	The percentage of ads that failed to meet GARM (Global Alliance for Responsible Media) floor standards.	dimension
% GARM Passed Ads	% GARM Passed Ads	The percentage of ads that passed GARM (Global Alliance for Responsible Media) brand safety checks.	metric
% GARM Passed Impressions	% GARM Passed Impressions	The percentage of impressions that passed the GARM (Global Alliance for Responsible Media) standards.	metric
% Impressions	% Impressions	The percentage of total impressions.	metric
% Non quality: IVT	% Non quality: IVT	The percentage of ads that failed quality impressions due to Invalid Traffic (IVT).	metric
% Non quality: Out of geo	% Non quality: Out of geo	The percentage of ads that failed quality impressions due to being outside the target geographic region.	metric
% Non quality: failed brand safety	% Non quality: failed brand safety	The percentage of impressions deemed non-quality due to failing brand safety checks.	metric
% Non quality: not viewable	% Non quality: not viewable	The percentage of impressions deemed non-quality due to not being viewable.	metric
% Pass Thru Plays	% Pass Thru Plays	The percentage of video ad plays where the user ‘passed through’ a significant portion of the ad, indicating minimal engagement.	metric
% Suspicious	% Suspicious	The percentage of impressions identified as suspicious.	metric
% TrueView Ads Fully on Screen	% TrueView Ads Fully on Screen	The percentage of TrueView ads that were fully on screen.	metric
% Videos Fully on Screen	% Videos Fully on Screen	The percentage of video ads that were fully on screen.	metric
% of Adult Ads	% of Adult Ads	The percentage of ads categorized as Adult content.	metric
% of Alcohol Ads	% of Alcohol Ads	The percentage of ads categorized as Alcohol content.	metric
% of Drugs Ads	% of Drugs Ads	The percentage of ads categorized as Drugs content.	metric
% of Hate Speech Ads	% of Hate Speech Ads	The percentage of ads categorized as Hate Speech content.	metric
% of Illegal Downloads Ads	% of Illegal Downloads Ads	The percentage of ads categorized as Illegal Downloads content.	metric
% of Invalid Traffic Blocked	% of Invalid Traffic Blocked	The percentage of invalid traffic that was successfully blocked.	metric
% of Invalid Traffic Unblocked	% of Invalid Traffic Unblocked	The percentage of invalid traffic that was not blocked.	metric
% of Offensive Language Ads	% of Offensive Language Ads	The percentage of ads categorized as Offensive Language content.	metric
% of Violence	% of Violence	The percentage of ads categorized as Violence content.	metric
% ≥ 10s	% ≥ 10s	The percentage of ads that were in view for at least 10 seconds.	metric
% ≥ 2s	% ≥ 2s	The percentage of impressions that were in-view for 2 seconds or more.	dimension
% ≥ 3s	% ≥ 3s	The percentage of ads that were in view for at least 3 seconds.	dimension
Actual Play Time	Actual Play Time	The actual duration an ad was played.	dimension
Ad	Ad	Identifier or name of the ad.	dimension
Ad Clutter Ads	Ad Clutter Ads	The number of ads identified as Ad Clutter, indicating a high density of ads on a page.	dimension
Ad Clutter Rate	Ad Clutter Rate	The rate at which ads are identified as Ad Clutter.	metric
Ad Distribution: Not Viewable Rate	Ad Distribution: Not Viewable Rate	The rate of ad distribution that was not viewable.	metric
Ad Distribution: Viewable Rate	Ad Distribution: Viewable Rate	The viewable rate of ads across different distribution channels.	metric
Ad Id	Ad Id	The unique identifier for the ad.	dimension
Ad Server Placement Id	Ad Server Placement Id	Unique identifier for the ad placement on the ad server.	dimension
Ad Set	Ad Set	The name of the ad set.	dimension
Ad Set ID	Ad Set ID	The unique identifier for the ad set.	metric
Ad Set Id	Ad Set Id	The unique identifier for the ad set.	dimension
Ad distribution: measured rate	Ad distribution: measured rate	The rate of ad distribution that was measured for viewability.	metric
Ad distribution: net measured rate	Ad distribution: net measured rate	The net rate of ad distribution that was measured for viewability, after invalid traffic is removed.	metric
Ad distribution: net unmeasured rate	Ad distribution: net unmeasured rate	The percentage of ads that Integral Ad Science was unable to make a viewability or invalid traffic measurement, presented as a net rate, implying certain exclusions or adjustments, out of total tracked ads with invalid traffic removed.	metric
Ad distribution: unmeasured rate	Ad distribution: unmeasured rate	The percentage of ads that Integral Ad Science was unable to make a viewability or invalid traffic measurement, out of total tracked ads with all invalid traffic removed.	metric
Adult Ads	Adult Ads	The number of ads categorized as ‘Adult Ads’ based on brand safety criteria.	metric
Advertiser	Advertiser	The name of the advertiser.	dimension
Advertiser ID	Advertiser ID	The unique identifier for the advertiser.	metric
Advertiser Name	Advertiser Name	The name of the advertiser.	dimension
Alcohol Ads	Alcohol Ads	The number of ads categorized as ‘Alcohol Ads’ based on brand safety criteria.	metric
App	App	The mobile application where the ad was displayed.	dimension
Auto play ads	Auto play ads	All eligible video impressions for viewability that were autoplayed.	metric
Average Time In View	Average Time In View	The average duration an ad was in view.	dimension
Avg % Played for Played Ads	Avg % Played for Played Ads	The average percentage of the ad played for those ads that were played.	dimension
Block Rate (% of Failed)	Block Rate (% of Failed)	The percentage of ads that were blocked due to failing brand safety or suitability checks.	metric
Blocked Ads	Blocked Ads	Number of ads blocked for brand safety reasons.	metric
Blocked Invalid Traffic	Blocked Invalid Traffic	The number of ads that IAS detected as invalid traffic that were blocked.	metric
Blocking Status	Blocking Status	The status indicating whether an ad impression was blocked or not.	dimension
Bots (SIVT) Ads	Bots (SIVT) Ads	The number of ads that IAS detected as bots, which are malicious software applications running automated tasks over the internet.	metric
Bots (SIVT) Rate	Bots (SIVT) Rate	The rate of Sophisticated Invalid Traffic (SIVT) attributed to bot activity.	metric
Brand Safety Risk %	Brand Safety Risk %	The percentage of ads identified as having brand safety risks.	metric
Brand Safety Risk Ads	Brand Safety Risk Ads	The number of ads marked as failed for brand safety. This indicates a failure in any of the brand safety categories where IAS blocked an ad.	metric
Brand Suitability Fail %	Brand Suitability Fail %	The percentage of ads that failed to meet the brand suitability profile.	metric
Brand Suitability Failed Ads	Brand Suitability Failed Ads	Ads marked as failed for your Brand suitability profile.	metric
Brand Suitable Ads	Brand Suitable Ads	The number of ads that passed brand safety and suitability checks. This metric reflects ads deemed appropriate according to established brand guidelines.	metric
Brand Unsuitable Ads	Brand Unsuitable Ads	The number of ads that failed brand safety and suitability checks according to established brand guidelines.	metric
CTV Validation Status	CTV Validation Status	The validation status for Connected TV (CTV) advertisements.	dimension
Campaign	Campaign	The name of the advertising campaign.	dimension
Campaign Id	Campaign Id	Unique identifier for the advertising campaign.	metric
Channel (Exchange) ID	Channel (Exchange) ID	The unique identifier for the ad channel or exchange.	dimension
Channel (Exchange) Name	Channel (Exchange) Name	The name of the ad channel or exchange.	dimension
Click to play ads	Click to play ads	All eligible video impressions for viewability which played due to a user click.	metric
Completed Ads	Completed Ads	Number of video ads that played to completion with no Invalid Traffic (IVT).	metric
Completion Rate (% of Valid Video Ads)	Completion Rate (% of Valid Video Ads)	The percentage of valid video ads that played to 100% completion.	metric
Content Id	Content Id	The unique identifier for the content within which the ad was displayed.	dimension
Creative	Creative	The name or identifier of the creative used in the ad.	dimension
Creative Id	Creative Id	The unique identifier for the creative used in the ad.	dimension
Custom Keywords Exclusion List Rate	Custom Keywords Exclusion List Rate	The rate at which ads failed brand safety due to keywords on a custom exclusion list.	metric
Custom URL Exclusion List Rate	Custom URL Exclusion List Rate	The rate at which ads failed brand safety due to URLs on a custom exclusion list.	metric
DSP Campaign	DSP Campaign	The name of the campaign as defined within the Demand-Side Platform (DSP).	dimension
DSP Campaign ID	DSP Campaign ID	The unique identifier for the DSP campaign.	dimension
DSP Campaign Name	DSP Campaign Name	The name of the DSP campaign.	dimension
DSP ID	DSP ID	Unique identifier for the Demand-Side Platform.	dimension
DSP Name	DSP Name	The name of the Demand-Side Platform.	dimension
DSP Placement (Line Item) ID	DSP Placement (Line Item) ID	The unique identifier for the DSP placement or line item.	dimension
DSP Placement (Line Item) Name	DSP Placement (Line Item) Name	The name of the DSP placement or line item.	dimension
DSP Placement (Line item)	DSP Placement (Line item)	The name of the placement or line item associated with the Demand-Side Platform (DSP).	dimension
DSP Publisher	DSP Publisher	The name of the publisher associated with the Demand-Side Platform (DSP).	dimension
DSP Publisher ID	DSP Publisher ID	The unique identifier for the DSP publisher.	dimension
DSP Publisher Name	DSP Publisher Name	The name of the DSP publisher.	dimension
Date	Date	The specific date for which the data is reported.	dimension
Device	Device	The type of device on which the ad was served (e.g., Desktop, Mobile, Tablet).	dimension
Domain Spoofing (SIVT) Ads	Domain Spoofing (SIVT) Ads	Ads that are low quality inventory disguised as high-quality legitimate sites, or send incorrect referrer information to hide their identity.	metric
Domain Spoofing (SIVT) Rate	Domain Spoofing (SIVT) Rate	The rate of Sophisticated Invalid Traffic (SIVT) attributed to domain spoofing.	metric
Drugs Ads	Drugs Ads	The number of ads categorized as ‘Drugs Ads’ based on brand safety criteria.	metric
Eligible Ads For Invalid Traffic Detection	Eligible Ads For Invalid Traffic Detection	Excludes all ads where signals to make an Invalid Traffic (IVT) determination are missing.	metric
Eligible Ads For Viewability Measurement	Eligible Ads For Viewability Measurement	The total number of ads which are eligible for measuring viewability-related metrics.	metric
Eligible Ads For Viewability Measurement (Video, 50% in view, 50% of duration)	Eligible Ads For Viewability Measurement (Video, 50% in view, 50% of duration)	The total number of video ads eligible for viewability measurement, based on the industry standard of 50% in view for 50% of the video’s duration.	metric
Eligible Ads for Site Quality	Eligible Ads for Site Quality	The number of ads eligible for site quality measurement.	metric
Eligible Rate For Invalid Traffic Detection	Eligible Rate For Invalid Traffic Detection	The rate of ads eligible for invalid traffic detection.	metric
Eligible ads for quality impressions	Eligible ads for quality impressions	The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo).	metric
Eligible ads for quality impressions, Video, 50% in view, 50% of duration Viewability	Eligible ads for quality impressions, Video, 50% in view, 50% of duration Viewability	The number of video ads that were measured by IAS for quality impressions, specifically adhering to the viewability criterion of 50% in view for 50% of the video’s duration.	metric
Eligible impressions for viewability	Eligible impressions for viewability	The total number of impressions that were eligible for viewability measurement.	metric
Eligible rate for quality impressions	Eligible rate for quality impressions	The rate of ads that were eligible for quality impressions measurement.	metric
End Date	End Date	The end date for the reporting period.	dimension
Environment	Environment	The environment where the ad was served (e.g., in-app, in-browser).	dimension
Facebook Campaign Id	Facebook Campaign Id	The unique identifier for the Facebook campaign.	dimension
Fail Rate	Fail Rate	The percentage of ads that failed measurement or quality checks.	metric
Failed Ads	Failed Ads	Number of ads that do not align with campaign parameters.	metric
Failed brand safety ads	Failed brand safety ads	The number of ads that failed brand safety checks.	metric
First Quartile Ads	First Quartile Ads	Number of video ads that played to 25% of video length with no Invalid Traffic (IVT).	metric
First Quartile Rate (% of Valid Video Ads)	First Quartile Rate (% of Valid Video Ads)	The percentage of valid video ads that played to at least 25% completion.	metric
Format	Format	The creative format of the ad (e.g., display, video).	dimension
Full Screen Plays	Full Screen Plays	The number of video plays that occurred in full-screen mode.	metric
Fully on Screen Display Ads	Fully on Screen Display Ads	The number of display ads that were fully on screen.	metric
Fully on Screen Video Ads	Fully on Screen Video Ads	The number of video ads that were fully on screen.	metric
GARM Category	GARM Category	The content category as defined by GARM (Global Alliance for Responsible Media).	dimension
GARM Floor Failures Ads	GARM Floor Failures Ads	The number of ads that failed to meet GARM (Global Alliance for Responsible Media) floor standards.	metric
GARM High Risk Ads	GARM High Risk Ads	The number of ads that failed to meet the Global Alliance for Responsible Media (GARM) floor standards, indicating content considered high risk.	metric
GARM Passed Ads	GARM Passed Ads	The number of ads that passed GARM (Global Alliance for Responsible Media) brand safety checks.	metric
GARM Passed Impressions	GARM Passed Impressions	The number of impressions that passed the GARM (Global Alliance for Responsible Media) standards.	metric
GARM Risk Level	GARM Risk Level	The risk level assigned by GARM (Global Alliance for Responsible Media) to the content.	dimension
General Invalid Traffic (GIVT) Ads	General Invalid Traffic (GIVT) Ads	Traffic that failed to meet ad quality criteria filtered through and caught by known IP and bot lists.	metric
General Invalid Traffic (GIVT) Rate	General Invalid Traffic (GIVT) Rate	The rate of General Invalid Traffic (GIVT), identified through basic detection methods.	metric
Gross Eligible Ads	Gross Eligible Ads	The total number of ads eligible for measurement before any filtering or adjustments.	metric
Gross Measured Ads	Gross Measured Ads	The total number of ads that were measured, before any net adjustments.	metric
Gross Unmeasured Ads	Gross Unmeasured Ads	The total number of ads that were not measured, before any net adjustments.	metric
Gross eligible impressions	Gross eligible impressions	The total number of impressions eligible for measurement before any filtering or adjustments.	metric
Gross measured impressions	Gross measured impressions	The total number of impressions that were measured, before any net adjustments.	metric
Gross measured rate (out of gross eligible ads)	Gross measured rate (out of gross eligible ads)	The gross measured rate calculated as a percentage of gross eligible ads.	metric
Gross measured rate (out of gross eligible impressions)	Gross measured rate (out of gross eligible impressions)	The gross measured rate calculated as a percentage of gross eligible impressions.	metric
Gross unmeasured impressions	Gross unmeasured impressions	The total number of impressions that were not measured, before any net adjustments.	metric
Gross unmeasured rate (out of gross eligible ads)	Gross unmeasured rate (out of gross eligible ads)	The gross unmeasured rate calculated as a percentage of gross eligible ads.	metric
Gross unmeasured rate (out of gross eligible impressions)	Gross unmeasured rate (out of gross eligible impressions)	The gross unmeasured rate calculated as a percentage of gross eligible impressions.	metric
Hate Speech Ads	Hate Speech Ads	The number of ads categorized as ‘Hate Speech Ads’ based on brand safety criteria.	metric
Hidden Ads (SIVT)	Hidden Ads (SIVT)	The number of ads that IAS detected as Hidden Ads, which have no chance of ever being seen by humans.	metric
Hidden Ads (SIVT) Rate	Hidden Ads (SIVT) Rate	The percentage of impressions identified as hidden ads due to Sophisticated Invalid Traffic (SIVT).	metric
IAS Campaign	IAS Campaign	The name of the Integral Ad Science campaign.	dimension
IAS Campaign ID	IAS Campaign ID	The unique identifier for the Integral Ad Science campaign.	metric
IAS Placement Id	IAS Placement Id	Unique identifier for the placement as defined within the IAS system.	metric
Illegal Downloads Ads	Illegal Downloads Ads	The number of ads categorized as ‘Illegal Downloads Ads’ based on brand safety criteria.	metric
Impression distribution: net not viewable rate	Impression distribution: net not viewable rate	The net rate of impressions that were not viewable, with invalid traffic removed.	metric
Impression distribution: net unmeasured rate	Impression distribution: net unmeasured rate	The percentage of impressions that Integral Ad Science was unable to make a viewability or invalid traffic measurement, presented as a net rate, implying certain exclusions or adjustments, out of total tracked impressions with invalid traffic removed.	metric
Impression distribution: net viewable rate	Impression distribution: net viewable rate	The net rate of impressions that were viewable, with invalid traffic removed.	metric
Impression distribution: not viewable rate	Impression distribution: not viewable rate	The rate of impressions that were not viewable.	metric
Impression distribution: unmeasured rate	Impression distribution: unmeasured rate	The percentage of impressions that Integral Ad Science was unable to make a viewability or invalid traffic measurement, out of total tracked impressions with all invalid traffic removed.	metric
Impression distribution: viewable rate	Impression distribution: viewable rate	The rate of impressions that were viewable.	metric
Impressions	Impressions	The total number of ad impressions served.	metric
In-View 1-2 seconds	In-View 1-2 seconds	The number of impressions that were in-view for 1 to 2 seconds.	metric
In-View 10-15 seconds	In-View 10-15 seconds	The number of impressions that were in-view for 10 to 15 seconds.	dimension
In-View 15-20 seconds	In-View 15-20 seconds	The number of impressions that were in-view for 15 to 20 seconds.	dimension
In-View 2-5 seconds	In-View 2-5 seconds	The number of impressions that were in-view for 2 to 5 seconds.	dimension
In-View 20-25 seconds	In-View 20-25 seconds	The number of impressions that were in-view for 20 to 25 seconds.	metric
In-View 25-30 seconds	In-View 25-30 seconds	The number of impressions that were in-view for 25 to 30 seconds.	dimension
In-View 30-35 seconds	In-View 30-35 seconds	The number of impressions that were in-view for 30 to 35 seconds.	dimension
In-View 35-40 seconds	In-View 35-40 seconds	The number of impressions that were in-view for 35 to 40 seconds.	metric
In-View 40-45 seconds	In-View 40-45 seconds	The number of impressions that were in-view for 40 to 45 seconds.	dimension
In-View 45-50 seconds	In-View 45-50 seconds	The number of impressions that were in-view for 45 to 50 seconds.	dimension
In-View 5-10 seconds	In-View 5-10 seconds	The number of impressions that were in-view for 5 to 10 seconds.	metric
In-View <1 second	In-View <1 second	The number of impressions that were in-view for less than 1 second.	dimension
In-View > 50 seconds	In-View > 50 seconds	The number of impressions that were in-view for more than 50 seconds.	dimension
Incentivized Browsing (RVI) Ads	Incentivized Browsing (RVI) Ads	The number of ads where interaction was driven by payment or benefits, usually not by an advertiser-targeted audience.	metric
Incentivized Browsing (RVI) Rate	Incentivized Browsing (RVI) Rate	The rate of Reduced Value Inventory (RVI) attributed to incentivized browsing.	metric
Invalid Traffic	Invalid Traffic	The number of ads that IAS detected as invalid traffic.	metric
Invalid Traffic %	Invalid Traffic %	The percentage of impressions identified as Invalid Traffic.	metric
Invalid Traffic Ads	Invalid Traffic Ads	The number of ads that IAS detected as invalid traffic.	metric
Invalid Traffic Rate	Invalid Traffic Rate	The rate at which ads are identified as invalid traffic.	metric
Inventory Type	Inventory Type	The type of inventory where the ad was displayed (e.g., app, web, CTV).	dimension
Invisible URL %	Invisible URL %	The percentage of ads served on URLs that were not visible to the user.	metric
Invisible URL Ads	Invisible URL Ads	The number of ads marked as failed because IAS did not detect the top level page where the ad was served.	metric
MFA Ads	MFA Ads	The number of ads identified as Made For Advertising (MFA) content.	metric
MFA Rate	MFA Rate	The rate of ads identified as Made For Advertising (MFA) content.	dimension
Measured Ads	Measured Ads	The number of ads for which IAS was able to collect viewability data.	metric
Measured Ads (70% in view, 2 sec display, 5 sec video)	Measured Ads (70% in view, 2 sec display, 5 sec video)	The count of unblocked ads for which Integral Ad Science successfully collected viewability data, after removing invalid traffic, considering ads where 70% of the ad was in view for 2 continuous seconds for display ads and 5 continuous seconds for video ads.	metric
Measured Ads (GroupM)	Measured Ads (GroupM)	The number of ads measured according to GroupM’s viewability standard.	metric
Measured Ads (Video, 50% in view, 50% of duration)	Measured Ads (Video, 50% in view, 50% of duration)	The number of video ads measured based on specific criteria: 50% in view and 50% of video duration played.	metric
Measured Display Ads	Measured Display Ads	The number of display ads that were measured for viewability.	metric
Measured Impressions	Measured Impressions	IAS defines this as any impression where the IAS verification tag (JavaScript or VPAID) successfully initialized and completed its analysis.	metric
Measured Rate	Measured Rate	The rate of ads that were measured for viewability.	metric
Measured Rate (GroupM)	Measured Rate (GroupM)	The rate of ads measured according to GroupM’s viewability standard.	metric
Measured Rate (Video, 50% in view, 50% of duration)	Measured Rate (Video, 50% in view, 50% of duration)	The rate of video ads measured based on specific criteria: 50% in view and 50% of video duration played.	metric
Measured Rate (out of Ads)	Measured Rate (out of Ads)	The rate of ads that were measured for viewability, calculated as a percentage of total ads.	metric
Measured Rate (out of eligible impressions)	Measured Rate (out of eligible impressions)	The measured rate calculated as a percentage of eligible impressions.	metric
Measured TrueView Ads Fully on Screen	Measured TrueView Ads Fully on Screen	The number of TrueView ads that were measured and fully on screen.	metric
Measured Video Ads	Measured Video Ads	The number of video ads that were measured for viewability.	metric
Media partner	Media partner	The name of the media partner associated with the ad.	dimension
Media partner Id	Media partner Id	Unique identifier for the media partner.	dimension
Net Ad Distribution: Not Viewable Rate	Net Ad Distribution: Not Viewable Rate	The net rate of ad distribution that was not viewable, with invalid traffic removed.	metric
Net Ad Distribution: Viewable Rate	Net Ad Distribution: Viewable Rate	The net rate of ad distribution that was viewable, with invalid traffic removed.	metric
Net Eligible Ads For Viewability Measurement	Net Eligible Ads For Viewability Measurement	The number of ads eligible for viewability measurement after applying any net adjustments.	metric
Net Impressions	Net Impressions	The impression count based on begin-to-render, with General Invalid Traffic (GIVT) filtration applied.	metric
Net Measured Ads	Net Measured Ads	The number of ads that were measured after applying any net adjustments.	metric
Net Measured Rate (Out Of Net Eligible Impressions)	Net Measured Rate (Out Of Net Eligible Impressions)	The net measured rate calculated as a percentage of net eligible impressions.	metric
Net Measured Rate (out of net eligible ads)	Net Measured Rate (out of net eligible ads)	The net measured rate calculated as a percentage of net eligible ads.	metric
Net Measured Rate (out of net eligible impressions)	Net Measured Rate (out of net eligible impressions)	The net measured rate calculated as a percentage of net eligible impressions.	metric
Net Not Viewable Ads	Net Not Viewable Ads	The number of ads identified as not viewable after applying any net adjustments.	metric
Net Unmeasured Ads	Net Unmeasured Ads	The number of ads that were not measured after applying any net adjustments.	metric
Net Unmeasured Rate (out of net eligible ads)	Net Unmeasured Rate (out of net eligible ads)	The net unmeasured rate calculated as a percentage of net eligible ads.	metric
Net Unmeasured Rate (out of net eligible impressions)	Net Unmeasured Rate (out of net eligible impressions)	The net unmeasured rate calculated as a percentage of net eligible impressions.	metric
Net eligible impressions for viewability measurement	Net eligible impressions for viewability measurement	The number of impressions eligible for viewability measurement after applying any net adjustments.	metric
Net measured impressions	Net measured impressions	The number of impressions that were measured after applying any net adjustments.	metric
Net not viewable impressions	Net not viewable impressions	The number of impressions identified as not viewable after applying any net adjustments.	metric
Net not viewable rate (out of net measured ads)	Net not viewable rate (out of net measured ads)	The net rate of ads identified as not viewable, calculated as a percentage of net measured ads.	metric
Net not viewable rate (out of net measured impressions)	Net not viewable rate (out of net measured impressions)	The percentage of net measured impressions that were not viewable, after invalid traffic removal.	metric
Net unmeasured impressions	Net unmeasured impressions	The number of impressions that were not measured after applying any net adjustments.	metric
Net viewable ads	Net viewable ads	The number of ads identified as viewable after applying any net adjustments.	metric
Net viewable impressions	Net viewable impressions	CTV impressions from certified fully on screen sources that met the two-second length based on the quartiles received, with General Invalid Traffic (GIVT) filtration applied.	metric
Net viewable rate (out of net measured ads)	Net viewable rate (out of net measured ads)	The percentage of net measured ads that were viewable, after invalid traffic removal.	metric
Net viewable rate (out of net measured impressions)	Net viewable rate (out of net measured impressions)	The percentage of net measured impressions that were viewable, after invalid traffic removal.	metric
Non-Quality Invalid Traffic Ads	Non-Quality Invalid Traffic Ads	The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check.	metric
Non-Quality Not Viewable Ads	Non-Quality Not Viewable Ads	The number of ads that failed for Quality Impressions due to a failed Viewability check.	metric
Non-Quality Out of Geo Ads	Non-Quality Out of Geo Ads	The number of ads that failed for Quality Impressions due to a failed Geo check.	metric
Non-quality ads	Non-quality ads	The number of ads that failed for Quality Impressions.	metric
Non-quality blocked ads	Non-quality blocked ads	The number of ads that failed for Quality Impressions that were blocked.	metric
Non-quality rate	Non-quality rate	The rate of impressions identified as non-quality due to various factors like failed brand safety or not viewable.	metric
Not Viewable Ads	Not Viewable Ads	Number of ads that failed to meet the requirement for Viewable Impressions, but were Valid Traffic.	metric
Not Viewable Impressions	Not Viewable Impressions	The number of impressions that were not viewable.	metric
Not Viewable Rate (out of measured ads)	Not Viewable Rate (out of measured ads)	The rate of ads identified as not viewable, calculated as a percentage of measured ads.	metric
Not Viewable Rate (out of measured impressions)	Not Viewable Rate (out of measured impressions)	The percentage of measured impressions that were not viewable.	metric
Not viewable ads	Not viewable ads	The number of ads that were not viewable.	metric
Offensive Language Ads	Offensive Language Ads	The number of ads categorized as ‘Offensive Language Ads’ based on brand safety criteria.	metric
Out of Geo %	Out of Geo %	The percentage of impressions served outside the intended geographic target.	metric
Out of Geo Ads	Out of Geo Ads	The number of ads marked as failed for being served outside of the target geographic location.	metric
Pass Rate	Pass Rate	The percentage of impressions that passed brand safety checks.	metric
Passed Ads	Passed Ads	Number of ads that align with firewall parameters.	metric
Placement	Placement	The location where an ad will be placed.	dimension
Placement Id	Placement Id	The unique identifier for the ad placement.	metric
Possible Play Time of Played Videos	Possible Play Time of Played Videos	The total potential playback time for all videos that were played.	dimension
Proxy Server (RVI) Ads	Proxy Server (RVI) Ads	The number of ads that IAS detected as Proxy Servers, a computer network service that can enable bots to hide their true identity and location.	metric
Proxy Servers (RVI) Rate	Proxy Servers (RVI) Rate	The rate of Reduced Value Inventory (RVI) attributed to proxy servers.	metric
Quality impressions	Quality impressions	Number of impressions that were deemed viewable, brand safe, invalid traffic-free, and in-geo.	metric
Quality impressions rate	Quality impressions rate	The rate of impressions that meet the defined quality criteria.	metric
Quality impressions, Video, 50% in view, 50% of duration Viewability	Quality impressions, Video, 50% in view, 50% of duration Viewability	The number of video impressions that passed all selected quality criteria, including the viewability standard of 50% in view for 50% of the video’s duration.	metric
Reduced Value Inventory (RVI) Ads	Reduced Value Inventory (RVI) Ads	Traffic which IAS flagged as being generated in a way counter to the advertiser’s interests.	metric
Reduced Value Inventory Rate	Reduced Value Inventory Rate	The percentage of impressions identified as Reduced Value Inventory (RVI), which is traffic that is not strictly invalid but is against the advertiser’s interests.	metric
Second Quartile Ads	Second Quartile Ads	Number of video ads that played to 50% of video length with no Invalid Traffic (IVT).	metric
Second Quartile Rate (% of Valid Video Ads)	Second Quartile Rate (% of Valid Video Ads)	The percentage of valid video ads that played to at least 50% completion.	metric
See-Through Ads	See-Through Ads	The number of ads where IAS identified the top-level of a domain.	metric
See-Through Rate	See-Through Rate	The rate of impressions identified as ‘see-through’ due to various technical or ad fraud reasons.	metric
Site	Site	The domain or URL where the ad was displayed.	dimension
Sophisticated Invalid Traffic (SIVT) Ads	Sophisticated Invalid Traffic (SIVT) Ads	Traffic that failed to meet proprietary and sophisticated invalid traffic detection criteria.	metric
Sophisticated Invalid Traffic Rate	Sophisticated Invalid Traffic Rate	The rate of Sophisticated Invalid Traffic (SIVT), which requires advanced techniques to detect.	metric
Start Date	Start Date	The start date for the reporting period.	dimension
Target Language Mismatch %	Target Language Mismatch %	The percentage of impressions where the ad’s language did not match the target language.	metric
Target Language Mismatch Ads	Target Language Mismatch Ads	The number of ads marked as failed for language-targeting.	metric
Team ID	Team ID	The unique identifier for the team.	metric
Team Id	Team Id	Unique identifier for the team associated with the campaign.	metric
Team Name	Team Name	The name of the team associated with the campaign.	dimension
Third Quartile Ads	Third Quartile Ads	Number of video ads that played to 75% of video length with no Invalid Traffic (IVT).	metric
Third Quartile Rate (% of Valid Video Ads)	Third Quartile Rate (% of Valid Video Ads)	The percentage of valid video ads that played to at least 75% completion.	metric
Total Billable Ads	Total Billable Ads	The total number of ads for which billing occurred.	metric
Total Creative Duration	Total Creative Duration	The total duration of the creative used in the ad.	metric
Total Eligible Ads For Brand Safety	Total Eligible Ads For Brand Safety	The total number of ads that were eligible for Brand Safety measurement.	metric
Total Eligible Ads for Brand Safety & Suitability	Total Eligible Ads for Brand Safety & Suitability	The total number of ads eligible for brand safety and suitability measurement.	metric
Total Eligible Impressions For Brand Safety	Total Eligible Impressions For Brand Safety	The total number of impressions eligible for brand safety analysis.	metric
Total Impressions	Total Impressions	The total number of ad impressions served.	metric
Total Net Impressions	Total Net Impressions	This is the total number of impressions recorded by the integrated ad server (like Google Campaign Manager 360 or The Trade Desk) that were passed into the IAS system.	metric
Total Rendered Impressions	Total Rendered Impressions	The total number of impressions that were rendered.	metric
Total Time in View	Total Time in View	The aggregate duration, in seconds, that an ad was actively in the user’s viewport.	metric
Total Tracked Ads	Total Tracked Ads	The total number of ads that IAS was able to track.	metric
Total Unblocked Ads	Total Unblocked Ads	The total number of ads that were not blocked by brand safety or suitability measures.	metric
TrueView Ads Fully on Screen	TrueView Ads Fully on Screen	The number of TrueView ads that were fully on screen.	metric
Unblocked Invalid Traffic	Unblocked Invalid Traffic	The number of ads that IAS detected as invalid traffic that were not blocked.	metric
Unknown player state ads	Unknown player state ads	All eligible video impressions for viewability for which the player status is unknown.	metric
Unmeasured Ads	Unmeasured Ads	The number of ads in a campaign not blocked but for which IAS was unable to make a viewability or invalid traffic measurement.	metric
Unmeasured Impressions	Unmeasured Impressions	The number of impressions that were not measured.	metric
Unmeasured Rate	Unmeasured Rate	The rate of ads or impressions that were not measured.	metric
User Scroll	User Scroll	A metric indicating user interaction involving scrolling.	metric
Valid Traffic	Valid Traffic	The number of ads that IAS did not detect as invalid traffic.	metric
Valid Traffic Rate	Valid Traffic Rate	The rate of traffic identified as valid, excluding any invalid traffic.	metric
Valid Video Ads	Valid Video Ads	Video ads with no Invalid Traffic (IVT).	metric
Valid Viewable Video Ads	Valid Viewable Video Ads	The number of valid video ads that were deemed viewable.	metric
Valid Viewable Video Impressions	Valid Viewable Video Impressions	Number of Viewable Video Impressions with all Invalid Traffic (IVT) removed.	metric
Video Category	Video Category	The category of the video content.	dimension
Video Channel	Video Channel	The channel where the video content was published.	dimension
Video Channel URL	Video Channel URL	The URL of the video channel.	dimension
Video Id	Video Id	The unique identifier for the video.	dimension
Viewable Ads	Viewable Ads	The number of ads that were deemed viewable according to industry standards.	metric
Viewable Completed Impressions	Viewable Completed Impressions	The number of viewable impressions where the video ad played to 100% completion.	metric
Viewable Completion Rate (% of Valid Viewable Video Ads)	Viewable Completion Rate (% of Valid Viewable Video Ads)	The percentage of valid viewable video ads that played to 100% completion.	metric
Viewable Completion Rate (% of Valid Viewable Video Impressions)	Viewable Completion Rate (% of Valid Viewable Video Impressions)	The percentage of valid viewable video impressions that played to 100% completion.	metric
Viewable First Quartile Impressions	Viewable First Quartile Impressions	The number of viewable impressions where the video ad played past the 25% mark.	metric
Viewable First Quartile Rate (% of Valid Viewable Video Ads)	Viewable First Quartile Rate (% of Valid Viewable Video Ads)	The percentage of valid viewable video ads that played to at least 25% completion.	metric
Viewable First Quartile Rate (% of Valid Viewable Video Impressions)	Viewable First Quartile Rate (% of Valid Viewable Video Impressions)	The percentage of valid viewable video impressions that played to at least 25% completion.	metric
Viewable Impressions	Viewable Impressions	The ability for an ad to be seen by a consumer. To be considered viewable, an ad must meet the minimum requirements in the MRC guidelines.	metric
Viewable Impressions (70% in view, 2 sec display, 5 sec video)	Viewable Impressions (70% in view, 2 sec display, 5 sec video)	The count of impressions that meet specific viewability criteria: at least 70% of the ad’s pixels were in view for a minimum of 2 consecutive seconds for display ads, or 5 consecutive seconds for video ads. This metric provides a tangible measure of ad exposure to actual consumers.	metric
Viewable Impressions (GroupM)	Viewable Impressions (GroupM)	The number of viewable impressions according to GroupM standards.	metric
Viewable Impressions (Video, 50% in view, 50% of duration)	Viewable Impressions (Video, 50% in view, 50% of duration)	The number of video impressions that were in view for at least 50% of the ad for 50% of its duration, excluding invalid traffic.	metric
Viewable Rate (out of measured ads)	Viewable Rate (out of measured ads)	The rate of viewable ads calculated as a percentage of measured ads.	metric
Viewable Rate (out of measured impressions)	Viewable Rate (out of measured impressions)	The rate of viewable impressions calculated as a percentage of measured impressions.	metric
Viewable Second Quartile Impressions	Viewable Second Quartile Impressions	The number of viewable impressions where the video ad played past the 50% mark.	metric
Viewable Second Quartile Rate (% of Valid Viewable Video Ads)	Viewable Second Quartile Rate (% of Valid Viewable Video Ads)	The percentage of valid viewable video ads that played to at least 50% completion.	metric
Viewable Second Quartile Rate (% of Valid Viewable Video Impressions)	Viewable Second Quartile Rate (% of Valid Viewable Video Impressions)	The percentage of valid viewable video impressions that played to at least 50% completion.	metric
Viewable Third Quartile Impressions	Viewable Third Quartile Impressions	The number of viewable impressions where the video ad played past the 75% mark.	metric
Viewable Third Quartile Rate (% of Valid Viewable Video Ads)	Viewable Third Quartile Rate (% of Valid Viewable Video Ads)	The percentage of valid viewable video ads that played to at least 75% completion.	metric
Viewable Third Quartile Rate (% of Valid Viewable Video Impressions)	Viewable Third Quartile Rate (% of Valid Viewable Video Impressions)	The percentage of valid viewable video impressions that played to at least 75% completion.	metric
Violence Ads	Violence Ads	The number of ads categorized as ‘Violence Ads’ based on brand safety criteria.	metric
actualPlayTime		The actual duration an ad was played.	metric
adId		The unique identifier for the ad.	metric
adName		The name of the ad creative or placement.	metric
adSetId		The unique identifier for the ad set.	metric
adSetName		The name of the ad set.	metric
blockableNonQualifiedAds		blockableNonQualifiedAds	metric
blockedImps		The total number of impressions that were blocked	metric
blockedNonQualifiedPct		blockedNonQualifiedPct	metric
blockedPct		The percentage of impressions that were blocked	metric
blockedRate		The percentage of ads that were blocked due to failing brand safety or suitability checks.	metric
blockedRateChangeRate		blockedRateChangeRate	metric
campaignId		The ID for the campaign displayed only if groups includes ‘camp’	metric
campaignName		The name of the advertising campaign.	metric
creativeId		The unique identifier for the creative used in the ad.	metric
creativeName		The name or identifier of the creative used in the ad.	metric
date		The specific date for which the data is reported.	dimension
dsp	dsp	The name of the Demand-Side Platform (DSP) where the ad campaign is managed.	dimension
eligibleForQualifiedAds		The number of ads that were eligible to be considered as qualified impressions.	metric
eligibleForQualifiedPct		The percentage of ads that were eligible to be considered as qualified impressions.	metric
failedByContentImps		The number of impressions that were failed for content reasons	metric
failedByContentPct		The percentage of failed by content impressions with regard to the total eligible impressions	metric
failedByFraudImps		The number of impressions that failed due to fraudulent activity.	metric
failedByFraudPct		The percentage of impressions that failed due to fraudulent activity.	metric
failedByGeoImps		The number of impressions that failed because they were served outside the target geographic location.	metric
failedByGeoPct		The percentage of impressions that failed because they were served outside the target geographic location.	metric
failedByKeywordImps		The number of impressions that were failed because of keywords	metric
failedByKeywordPct		The percentage of impressions that failed due to keyword exclusion rules defined by the advertiser.	metric
failedByLanguageImps		The number of impressions that failed for language reasons	metric
failedByLanguagePct		The percentage of ‘failed because of language’ impressions with regard to the total eligible impressions	metric
failedByUrlImps		The number of impressions that were failed because of a URL	metric
failedByUrlPct		The percentage of impressions that failed due to URL/App exclusion list defined by the advertiser.	metric
failedByVisibilityImps		The number of impressions that failed for visibility	metric
failedByVisibilityPct		The percentage of failed by visibility impressions with regard to the total eligible impressions	metric
failedImps		The number of impressions that failed brand safety checks	metric
failedPct		The percentage of failed impressions with regard to the total number of eligible impressions	metric
fbCampaignId		The unique identifier for the Facebook campaign.	metric
fb_impressions	fb_impressions	The number of Facebook impressions.	metric
fb_impressions % total	fb_impressions % total	The percentage of Facebook impressions out of the total impressions.	metric
fb_impressions_total	fb_impressions_total	The total number of Facebook impressions.	metric
fraudulentBlockedImps		The number of fraudulent, blocked impressions	metric
fraudulentBlockedPct		The percentage of fraudulent, blocked impressions	metric
fraudulentImps		The total number of fraudulent impressions which includes sophisticated and general invalid traffic but does not include incentivized browsing traffic	metric
fraudulentPct		The percentage of impressions identified as fraudulent.	metric
fraudulentUnblockedImps		The number of fraudulent impressions that were not blocked.	metric
fraudulentUnblockedPct		The percentage of fraudulent impressions that were not blocked.	metric
fullViewValidImps		fullViewValidImps	metric
fullViews		The number of times a video ad played to completion.	metric
givtImps		The number of general invalid traffic (GIVT) impressions identified through basic means which all ad tech	metric
givtPct		The percentage of GIVT impressions	metric
grossImps		All unblocked ads, including Sophisticated Invalid Traffic (SIVT) and General Invalid Traffic (GIVT).	metric
groupMViews		Represents viewable impressions specifically tracked and reported for GroupM campaigns, aligning with GroupM’s proprietary viewability standards. Integral Ad Science provides specialized metrics for GroupM to measure the visibility of digital advertisements.	metric
hiddenAdsImps		The number of impressions for hidden ads	metric
hiddenAdsPct		The percentage of hidden ad impressions	metric
iasPlacementId		IAS placement ID	dimension
imps		The total number of ad impressions recorded.	metric
incentivizedBrowsingImps		The number of incentivized browsing impressions, which is traffic generated in a way that is counter to the advertiser’s interests, even if not strictly invalid.	metric
incentivizedBrowsingPct		The percentage of incentivized browsing impressions	metric
invalidImps		The total number of ads that IAS detected as invalid traffic.	metric
inventoryType		The type of inventory where the ad was displayed (e.g., app, web, CTV).	metric
locationSpoofingImps		The number of impressions from location spoofing	metric
locationSpoofingPct		The percentage of location spoofing impressions	metric
lsProxyServerImps		The number of location spoofing proxy server impressions	metric
lsProxyServerPct		The percentage of location spoofing proxy server impressions	metric
mediaFormat		The specific ad format that was displayed (e.g., display, video, etc.).	dimension
mediaFormatId		The ID for viewability by format which is displayed only when groups includes ‘mediaFormat’. Possible Values: - 1 (Display) - 2 (Video)	dimension
mediaTypeId		mediaTypeId	metric
mrcViews		The number of views that meet Media Rating Council (MRC) viewability guidelines (50% of pixels visible for 1 second for display or 2 seconds for video).	metric
netEligibleRenderedImps		All unblocked ads that are general invalid traffic (GIVT) free and served in a JavaScript environment where Viewability measurement is possible.	metric
netImpressionDistributionInViewRenderedPct		The net percentage of rendered impressions that were in view.	metric
netImpressionDistributionOutofViewRenderedPct		The net percentage of rendered impressions that were out of view.	metric
netInViewRenderedImps		CTV impressions from certified fully on screen sources that met the two-second length based on the quartiles received, with General Invalid Traffic (GIVT) filtration applied.	metric
netInViewRenderedPct		The percentage of net rendered impressions that were in-view.	metric
netMeasuredRenderedImps		CTV impressions in the campaign delivered to a rendered certified source and active user session, with General Invalid Traffic (GIVT) filtration applied, that have information to calculate viewability.	metric
netMeasuredRenderedPct		The net percentage of rendered impressions that were measured.	metric
netOutOfViewRenderedImps		CTV impressions delivered to a rendered and viewability certified source as well as an active user session that did not meet the two-second length, with General Invalid Traffic (GIVT) filtration applied.	metric
netOutOfViewRenderedPct		The percentage of net rendered impressions that were out-of-view.	metric
netRenderedImps		The impression count based on begin-to-render, with General Invalid Traffic (GIVT) filtration applied.	metric
netUnmeasuredRenderedImps		CTV impressions in the campaign delivered to a rendered certified source that do not have enough information to calculate viewability, with General Invalid Traffic (GIVT) filtration applied.	metric
netUnmeasuredRenderedPct		The net percentage of rendered impressions that were unmeasured.	metric
nhtMaskedBotImps		The total number of NHT masked bot impressions. Masked bots go to great lengths to evade detection and obscure activity. Numerous aspects of the browser environment are manipulated.	metric
nhtMaskedBotPct		The percentage of masked bot impressions	metric
nhtNomadicBotImps		The total number of NHT nomadic bot impressions. Nomadic bots use proxy servers or VPNs to hide their network location and are difficult to track with typical user identification techniques.	metric
nhtNomadicBotPct		The percentage of nomadic bot impressions	metric
nhtOtherBotImps		The number of other bot impressions which includes other fraud, including uncommon types of non-human traffic	metric
nhtOtherBotPct		The percentage of other bot impressions	metric
nhtProfileBotImps		The total number of NHT profile bot impressions. Profile bots focus on developing valuable user profiles by spending time on premium sites and evade detection through user agent spoofing and use of public proxy servers.	metric
nhtProfileBotPct		The percentage of non-human traffic (NHT) profile bot impressions. Profile bots focus on developing valuable user profiles by spending time on premium sites and evade detection through user agent spoofing and use of public proxy servers.	metric
nhtSittingDuckBotImps		The total number of non human traffic (NHT) which resides on end-user devices (sitting duck). Detection avoidance pursued through aggressive use of trafficfiltering services falsely claiming to defeat fraud prevention services.	metric
nhtSittingDuckBotPct		The percentage of sitting duck bot impressions	metric
nhtStandardBotImps		The total number of NHT standard bot impressions which includes common strains of Internet Explorer-based malware, primarily on residential computers. The bot’s focus is on scale rather than compiling cookies or evading detection	metric
nhtStandardBotPct		The percentage of standard bot impressions	metric
nhtVolunteerBotImps		The total number of NHT volunteer bot impressions which resides in cloud services, allowing 24/7 operations and eliminating load on the machine. Volunteer bots implement basic detection-evasion measures such as user agent spoofing.	metric
nhtVolunteerBotPct		The percentage of volunteer bot impressions	metric
nonFraudulentImps		The number of non-fraudulent impressions	metric
nonFraudulentPct		The percentage of non-fraudulent impressions	metric
nonHumanTrafficImps		The total number of non-human traffic impressions	metric
nonHumanTrafficPct		The percentage of non-human traffic impressions	metric
nonQualifiedAds		The number of ads that failed for Quality Impressions.	metric
nonQualifiedForBrandSafetyAds		The number of ads that failed for Quality Impressions due to a failed Brand Safety check.	metric
nonQualifiedForBrandSafetyPct		The percentage of ads that failed Quality Impressions due to a failed Brand Safety check.	metric
nonQualifiedForFraudAds		The number of ads that failed for Quality Impressions due to a failed Invalid Traffic (fraud) check.	metric
nonQualifiedForFraudPct		The percentage of ads that failed Quality Impressions due to a failed Invalid Traffic (fraud) check.	metric
nonQualifiedForGeoAds		The number of ads that failed for Quality Impressions due to a failed Geo check.	metric
nonQualifiedForGeoPct		The percentage of ads that failed Quality Impressions due to a failed Geo check.	metric
nonQualifiedForViewabilityAds		The number of ads that failed for Quality Impressions due to a failed Viewability check.	metric
nonQualifiedForViewabilityPct		The percentage of ads that failed Quality Impressions due to a failed Viewability check.	metric
nonQualifiedPct		The percentage of ads that failed for Quality Impressions.	metric
passedImps		The number of impressions that passed brand safety checks	metric
passedPct		The percentage of passed impressions with regard to the total eligible impressions	metric
percentage100Pct		The percentage of video ads that played to 100% completion.	metric
percentage25Pct		The percentage of video ads that played to at least 25% of their length.	metric
percentage50Pct		The percentage of video ads that played to at least 50% of their length.	metric
percentage75Pct		The percentage of video ads that played to at least 75% of their length.	metric
percentage95Pct		The percentage of a video ad that was played to at least 95% completion.	metric
percentageFullViews		The percentage of video ads that played to full completion.	metric
percentageGE10s		The percentage of video ads that were in view for greater than or equal to 10 seconds.	metric
percentageGE2s		The percentage of video ads that were in view for greater than or equal to 2 seconds.	metric
percentageImpressions		The percentage of total impressions.	metric
percentageLT2s		The percentage of video ads that were in view for less than 2 seconds.	metric
percentageSuspicious		The percentage of impressions identified as suspicious.	metric
percentageUnplayed		The percentage of video impressions that were not played.	metric
placementId		Unique identifier for the ad placement.	dimension
placementName		The name of the location where an ad is placed.	dimension
placement_duration	placement_duration	The duration of the ad placement.	metric
possiblePlayTimeOfPlayedVideos		The total potential playback time for all videos that were played.	metric
publisherId		Unique identifier for the publisher.	metric
publisherName		The name of the publisher.	metric
qualifiedAds		The number of impressions that were deemed viewable, brand safe, invalid traffic-free, and in-geo.	metric
qualifiedPct		The percentage of impressions that were deemed viewable, brand safe, invalid traffic-free, and in-geo.	metric
rviImps		The number of Reduced Value Inventory (RVI) impressions, such as incentivized browsing traffic, which is traffic that goes against the advertiser’s interests.	metric
rviPct		The percentage of reduced value inventory impressions	metric
seeThroughImps		The number of impressions where IAS identified the top-level of a domain.	metric
seeThroughPct		The percentage of impressions where IAS identified the top-level of a domain.	metric
site		When site is set in the groups query parameter, site is the domain/URL which the name apply.	dimension
sivtImps		The number of sophiticated invalid traffic (SIVT); this is traffic which falsifies user, page, or delivery characteristics in such a way as to require specially developed techniques to detect it	metric
sivtPct		The percentage of impressions identified as Sophisticated Invalid Traffic (SIVT).	metric
suspicious		The count of suspicious impressions or activities.	metric
totalAuditedImps		The total number of audited impressions	metric
totalEligibleForBrandSafety		The total number of ads that were eligible for Brand Safety measurement.	metric
totalEligibleForBrandSafetyImps		The total number of impressions that were eligible for Brand Safety measurement.	metric
totalEligibleForFraud		The total number of ads where signals to make an Invalid Traffic (IVT) determination are present.	metric
totalImps		The total count of all impressions served.	metric
totalNetEligibleImps		The total number of in view impressions with all invalid traffic removed that were not blocked	metric
totalNetEligibleRenderedImps		The total number of net rendered impressions eligible for viewability measurement.	metric
totalNetImpressionDistributionInViewRenderedPct		The total net percentage of rendered impressions that were in view.	metric
totalNetImpressionDistributionOutOfViewRenderedPct		The total net percentage of rendered impressions that were out of view.	metric
totalNetInViewImps		The total number of net in-view impressions.	metric
totalNetInViewPct		The total percentage of net in-view impressions.	metric
totalNetInViewRenderedImps		The total number of net rendered impressions that were in-view.	metric
totalNetInViewRenderedPct		The total percentage of net rendered impressions that were in-view.	metric
totalNetMeasuredImps		The total number of net measured impressions.	metric
totalNetMeasuredPct		Measured impressions as a percentage of total eligible impressions with all invalid traffic removed	metric
totalNetMeasuredRenderedImps		The total number of net measured rendered impressions.	metric
totalNetMeasuredRenderedPct		The total net percentage of rendered impressions that were measured.	metric
totalNetOutOfViewImps		The number of out of viewable impressions including flagged impressions not in view	metric
totalNetOutOfViewPct		Percentage of out of view impressions over measured impressions	metric
totalNetOutOfViewRenderedImps		The total number of net rendered impressions that were out-of-view.	metric
totalNetOutOfViewRenderedPct		The total percentage of net rendered impressions that were out-of-view.	metric
totalNetRenderedImps		Open Web: Gross impressions with GIVT Rendered Impressions and SIVT Rendered Impressions removed. Meta/Youtube ADH - Gross impressions with GIVT+ Impressions removed.	metric
totalNetUnmeasuredImps		The total number of net unmeasured impressions.	metric
totalNetUnmeasuredPct		The total percentage of net unmeasured impressions.	metric
totalNetUnmeasuredRenderedImps		The total number of net unmeasured rendered impressions.	metric
totalNetUnmeasuredRenderedPct		The total net percentage of rendered impressions that were unmeasured.	metric
totalTrackedAds		The total number of ads that IAS was able to track.	metric
unblockedImps		The total number of impressions that were not blocked. This includes general and sophisticated invalid traffic.	metric
unblockedImpsPct		The percentage of impressions that were not blocked. This includes general and sophisticated invalid traffic.	metric
validImps		Impressions identified as valid, excluding any invalid traffic.	metric
videoViews100Pct		The number of video views that reached 100% completion.	metric
videoViews10s		The number of video views that played for at least 10 seconds.	metric
videoViews25Pct		The number of video views that reached 25% completion.	metric
videoViews50Pct		The number of video views that reached 50% completion.	metric
videoViews75Pct		The number of video views that reached 75% completion.	metric
videoViews95Pct		The number of video views that reached 95% completion.	metric
videoViewsUnplayed		The number of video impressions that were not played.	metric
video_quartile_25_views_by_platform	video_quartile_25_views_by_platform	The number of video views that reached 25% completion, broken down by platform.	metric
video_quartile_50_views_by_platform	video_quartile_50_views_by_platform	The number of video views that reached 50% completion, broken down by platform.	metric
video_quartile_75_views_by_platform	video_quartile_75_views_by_platform	The number of video views that reached 75% completion, broken down by platform.	metric
zeroZeroValidImps		The total number of unblocked ad impressions in the campaign, with all detected invalid traffic removed, for which Integral Ad Science was able to collect viewability or audibility data.	metric
zeroZeroViews		The count of ad views that meet specific ‘zeroZero’ measurement thresholds or conditions.	metric