Integral Ad Science: Most-used fields

The table below gives information about most-used fields that you can import from Integral Ad Science. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
# 100% Played	# 100% Played		dimension
# 100% on Screen	# 100% on Screen		dimension
# 25% Played	# 25% Played		dimension
# 50% Played	# 50% Played		metric
# 50% on Screen	# 50% on Screen		metric
# 75% Played	# 75% Played		dimension
# 95% Played	# 95% Played		metric
# < 2s	# < 2s		metric
# Base 1s Imps	# Base 1s Imps		dimension
# Base Impressions	# Base Impressions		metric
# Duration-Measurable Imps	# Duration-Measurable Imps		metric
# Fully on Screen	# Fully on Screen		metric
# Impressions	# Impressions		metric
# Pass Thru Plays	# Pass Thru Plays		metric
# Suspicious	# Suspicious		metric
# Unplayed	# Unplayed		metric
# ≥ 10s	# ≥ 10s		metric
# ≥ 2s	# ≥ 2s		metric
# ≥ 3s	# ≥ 3s		metric
% 100% Played	% 100% Played		metric
% 100% on Screen	% 100% on Screen		metric
% 25% Played	% 25% Played		metric
% 50% Played	% 50% Played		dimension
% 50% on Screen	% 50% on Screen		dimension
% 75% Played	% 75% Played		dimension
% 95% Played	% 95% Played		metric
% < 2s	% < 2s		metric
% Adult Ads	% Adult Ads		metric
% Arms and Ammunition Ads	% Arms and Ammunition Ads		metric
% Base 1s Imps	% Base 1s Imps		dimension
% Base Impression	% Base Impression		metric
% Brand Suitable Ads	% Brand Suitable Ads		metric
% Brand Unsuitable Ads	% Brand Unsuitable Ads		metric
% Crime Ads	% Crime Ads		metric
% Death Ads	% Death Ads		metric
% Debated Sensitive Social Issue Ads	% Debated Sensitive Social Issue Ads		metric
% Display Ads Fully on Screen	% Display Ads Fully on Screen		metric
% Drugs Ads	% Drugs Ads		metric
% Duration-Measurable Imps	% Duration-Measurable Imps		dimension
% Fully on Screen	% Fully on Screen		metric
% GARM Floor Ads	% GARM Floor Ads		metric
% GARM Floor Failure Impressions	% GARM Floor Failure Impressions		dimension
% GARM Floor Failures Ads	% GARM Floor Failures Ads		dimension
% GARM High Risk Ads	% GARM High Risk Ads		metric
% GARM Low Risk Ads	% GARM Low Risk Ads		metric
% GARM Medium Risk Ads	% GARM Medium Risk Ads		metric
% GARM Passed Ads	% GARM Passed Ads		metric
% GARM Passed Impressions	% GARM Passed Impressions		metric
% Hate Speech Ads	% Hate Speech Ads		metric
% Impressions	% Impressions		metric
% Misinformation Ads	% Misinformation Ads		metric
% Non quality: IVT	% Non quality: IVT		metric
% Non quality: Out of geo	% Non quality: Out of geo		metric
% Non quality: failed brand safety	% Non quality: failed brand safety		metric
% Non quality: not viewable	% Non quality: not viewable		metric
% Obscenity and Profanity Ads	% Obscenity and Profanity Ads		metric
% Pass Thru Plays	% Pass Thru Plays		metric
% Piracy Ads	% Piracy Ads		metric
% Spam Ads	% Spam Ads		metric
% Suspicious	% Suspicious		metric
% Terrorism Ads	% Terrorism Ads		metric
% TrueView Ads Fully on Screen	% TrueView Ads Fully on Screen		metric
% Videos Fully on Screen	% Videos Fully on Screen		metric
% of Adult Ads	% of Adult Ads		metric
% of Alcohol Ads	% of Alcohol Ads		metric
% of Drugs Ads	% of Drugs Ads		metric
% of Hate Speech Ads	% of Hate Speech Ads		metric
% of Illegal Downloads Ads	% of Illegal Downloads Ads		metric
% of Invalid Traffic Blocked	% of Invalid Traffic Blocked		metric
% of Invalid Traffic Unblocked	% of Invalid Traffic Unblocked		metric
% of Offensive Language Ads	% of Offensive Language Ads		metric
% of Violence	% of Violence		metric
% ≥ 10s	% ≥ 10s		metric
% ≥ 2s	% ≥ 2s		dimension
% ≥ 3s	% ≥ 3s		dimension
Actual Play Time	Actual Play Time		dimension
Ad	Ad		dimension
Ad Clutter Ads	Ad Clutter Ads		dimension
Ad Clutter Rate	Ad Clutter Rate		metric
Ad Distribution: Not Viewable Rate	Ad Distribution: Not Viewable Rate		metric
Ad Distribution: Viewable Rate	Ad Distribution: Viewable Rate		dimension
Ad Id	Ad Id		metric
Ad Server Placement Id	Ad Server Placement Id		dimension
Ad Set	Ad Set		dimension
Ad Set ID	Ad Set ID		metric
Ad Set Id	Ad Set Id		metric
Ad distribution: measured rate	Ad distribution: measured rate		metric
Ad distribution: net measured rate	Ad distribution: net measured rate		metric
Ad distribution: net unmeasured rate	Ad distribution: net unmeasured rate		metric
Ad distribution: unmeasured rate	Ad distribution: unmeasured rate		metric
Adult Ads	Adult Ads		metric
Advertiser	Advertiser		dimension
Advertiser ID	Advertiser ID		metric
Advertiser Id	Advertiser Id		metric
Advertiser Name	Advertiser Name		dimension
Alcohol Ads	Alcohol Ads		metric
App	App		dimension
Arms and Ammunition Ads	Arms and Ammunition Ads		metric
Attention Score	Attention Score		metric
Auto Play Ads	Auto Play Ads		metric
Auto play ads	Auto play ads		metric
Average Ad Density	Average Ad Density		metric
Average Time In View	Average Time In View		dimension
Average Time-in-View	Average Time-in-View		metric
Avg % Played for Played Ads	Avg % Played for Played Ads		metric
Block Rate (% of Failed)	Block Rate (% of Failed)		metric
Blocked Ads	Blocked Ads		metric
Blocked Invalid Traffic	Blocked Invalid Traffic		metric
Blocking Status	Blocking Status		dimension
Bots (SIVT) Ads	Bots (SIVT) Ads		metric
Bots (SIVT) Rate	Bots (SIVT) Rate		metric
Brand Safety Risk %	Brand Safety Risk %		metric
Brand Safety Risk Ads	Brand Safety Risk Ads		metric
Brand Suitability Fail %	Brand Suitability Fail %		metric
Brand Suitability Failed Ads	Brand Suitability Failed Ads		metric
Brand Suitable Ads	Brand Suitable Ads		metric
Brand Unsuitable Ads	Brand Unsuitable Ads		metric
CTV Validation Status	CTV Validation Status		dimension
Campaign	Campaign		dimension
Campaign Id	Campaign Id		metric
Campaign Name	Campaign Name		dimension
Channel (Exchange) ID	Channel (Exchange) ID		metric
Channel (Exchange) Name	Channel (Exchange) Name		dimension
Click to play ads	Click to play ads		metric
Completed Ads	Completed Ads		dimension
Completion Rate (% of Valid Video Ads)	Completion Rate (% of Valid Video Ads)		metric
Content Id	Content Id		dimension
Creative	Creative		dimension
Creative Id	Creative Id		metric
Crime Ads	Crime Ads		metric
Custom Keywords Exclusion List Rate	Custom Keywords Exclusion List Rate		metric
Custom URL Exclusion List Rate	Custom URL Exclusion List Rate		metric
DSP Campaign	DSP Campaign		dimension
DSP Campaign ID	DSP Campaign ID		dimension
DSP Campaign Name	DSP Campaign Name		dimension
DSP ID	DSP ID		metric
DSP Name	DSP Name		dimension
DSP Placement (Line Item) ID	DSP Placement (Line Item) ID		dimension
DSP Placement (Line Item) Name	DSP Placement (Line Item) Name		dimension
DSP Placement (Line item)	DSP Placement (Line item)		dimension
DSP Publisher	DSP Publisher		dimension
DSP Publisher ID	DSP Publisher ID		dimension
DSP Publisher Name	DSP Publisher Name		dimension
Datasource	Datasource		dimension
Date	Date		dimension
Death Ads	Death Ads		metric
Debated Sensitive Social Issue Ads	Debated Sensitive Social Issue Ads		metric
Device	Device		dimension
Domain Spoofing (SIVT) Ads	Domain Spoofing (SIVT) Ads		dimension
Domain Spoofing (SIVT) Rate	Domain Spoofing (SIVT) Rate		metric
Domains	Domains		dimension
Drugs Ads	Drugs Ads		metric
Eligible Ads For Ad Density	Eligible Ads For Ad Density		metric
Eligible Ads For Invalid Traffic Detection	Eligible Ads For Invalid Traffic Detection		metric
Eligible Ads For Viewability Measurement	Eligible Ads For Viewability Measurement		metric
Eligible Ads For Viewability Measurement (100% in view full video duration)	Eligible Ads For Viewability Measurement (100% in view full video duration)		metric
Eligible Ads For Viewability Measurement (100% in view, 3s display, half video duration)	Eligible Ads For Viewability Measurement (100% in view, 3s display, half video duration)		dimension
Eligible Ads For Viewability Measurement (100% in view, 5s continuous display and half video)	Eligible Ads For Viewability Measurement (100% in view, 5s continuous display and half video)		dimension
Eligible Ads For Viewability Measurement (100% in view, display 2s cumul, 50% video duration)	Eligible Ads For Viewability Measurement (100% in view, display 2s cumul, 50% video duration)		dimension
Eligible Ads For Viewability Measurement (100% iv, 1s display, 5s or 50% ad video)	Eligible Ads For Viewability Measurement (100% iv, 1s display, 5s or 50% ad video)		metric
Eligible Ads For Viewability Measurement (50% in view, 2s continuous)	Eligible Ads For Viewability Measurement (50% in view, 2s continuous)		dimension
Eligible Ads For Viewability Measurement (50% in view, 5 sec continuous)	Eligible Ads For Viewability Measurement (50% in view, 5 sec continuous)		dimension
Eligible Ads For Viewability Measurement (50% in view, 5s cumul display, half duration video)	Eligible Ads For Viewability Measurement (50% in view, 5s cumul display, half duration video)		dimension
Eligible Ads For Viewability Measurement (70% in view, 2 sec display, 5 sec video)	Eligible Ads For Viewability Measurement (70% in view, 2 sec display, 5 sec video)		metric
Eligible Ads For Viewability Measurement (75% iv, 3s display, 75% duration video)	Eligible Ads For Viewability Measurement (75% iv, 3s display, 75% duration video)		metric
Eligible Ads For Viewability Measurement (Fully in View for 5 continuous seconds)	Eligible Ads For Viewability Measurement (Fully in View for 5 continuous seconds)		dimension
Eligible Ads For Viewability Measurement (Fully in View, 1s display, 3s video)	Eligible Ads For Viewability Measurement (Fully in View, 1s display, 3s video)		metric
Eligible Ads For Viewability Measurement (GroupM)	Eligible Ads For Viewability Measurement (GroupM)		metric
Eligible Ads For Viewability Measurement (Publicis)	Eligible Ads For Viewability Measurement (Publicis)		metric
Eligible Ads For Viewability Measurement (Video, 50% in view, 50% of duration)	Eligible Ads For Viewability Measurement (Video, 50% in view, 50% of duration)		metric
Eligible Ads for Site Quality	Eligible Ads for Site Quality		metric
Eligible Impressions For Attention	Eligible Impressions For Attention		metric
Eligible Rate For Invalid Traffic Detection	Eligible Rate For Invalid Traffic Detection		metric
Eligible ads for quality impressions	Eligible ads for quality impressions		metric
Eligible ads for quality impressions, Video, 50% in view, 50% of duration Viewability	Eligible ads for quality impressions, Video, 50% in view, 50% of duration Viewability		metric
Eligible impressions for viewability	Eligible impressions for viewability		metric
Eligible rate for quality impressions	Eligible rate for quality impressions		metric
End Date	End Date		dimension
Environment	Environment		dimension
Facebook Campaign Id	Facebook Campaign Id		metric
Fail Rate	Fail Rate		metric
Failed Ads	Failed Ads		metric
Failed brand safety ads	Failed brand safety ads		metric
Failed brand safety ads, Excl. Viewability & Geo	Failed brand safety ads, Excl. Viewability & Geo		metric
First Quartile Ads	First Quartile Ads		dimension
First Quartile Rate (% of Valid Video Ads)	First Quartile Rate (% of Valid Video Ads)		metric
Format	Format		dimension
Full Screen Plays	Full Screen Plays		metric
Full-Screen Plays	Full-Screen Plays		metric
Fully on Screen Display Ads	Fully on Screen Display Ads		metric
Fully on Screen Video Ads	Fully on Screen Video Ads		metric
GARM Category	GARM Category		dimension
GARM Floor Failure Impressions	GARM Floor Failure Impressions		dimension
GARM Floor Failures Ads	GARM Floor Failures Ads		metric
GARM High Risk Ads	GARM High Risk Ads		metric
GARM Low Risk Ads	GARM Low Risk Ads		metric
GARM Medium Risk Ads	GARM Medium Risk Ads		metric
GARM Passed Ads	GARM Passed Ads		metric
GARM Passed Impressions	GARM Passed Impressions		metric
GARM Risk Level	GARM Risk Level		dimension
General Invalid Traffic (GIVT) Ads	General Invalid Traffic (GIVT) Ads		metric
General Invalid Traffic (GIVT) Rate	General Invalid Traffic (GIVT) Rate		metric
Gross Eligible Ads	Gross Eligible Ads		metric
Gross Measured Ads	Gross Measured Ads		metric
Gross Unmeasured Ads	Gross Unmeasured Ads		metric
Gross eligible impressions	Gross eligible impressions		metric
Gross measured impressions	Gross measured impressions		metric
Gross measured rate (out of gross eligible ads)	Gross measured rate (out of gross eligible ads)		metric
Gross measured rate (out of gross eligible impressions)	Gross measured rate (out of gross eligible impressions)		metric
Gross unmeasured impressions	Gross unmeasured impressions		metric
Gross unmeasured rate (out of gross eligible ads)	Gross unmeasured rate (out of gross eligible ads)		metric
Gross unmeasured rate (out of gross eligible impressions)	Gross unmeasured rate (out of gross eligible impressions)		metric
Hate Speech Ads	Hate Speech Ads		metric
Hidden Ads (SIVT)	Hidden Ads (SIVT)		metric
Hidden Ads (SIVT) Rate	Hidden Ads (SIVT) Rate		metric
IAS Campaign	IAS Campaign		dimension
IAS Campaign ID	IAS Campaign ID		metric
IAS Placement Id	IAS Placement Id		dimension
Illegal Downloads Ads	Illegal Downloads Ads		metric
Impression distribution: net not viewable rate	Impression distribution: net not viewable rate		metric
Impression distribution: net unmeasured rate	Impression distribution: net unmeasured rate		metric
Impression distribution: net viewable rate	Impression distribution: net viewable rate		metric
Impression distribution: not viewable rate	Impression distribution: not viewable rate		metric
Impression distribution: unmeasured rate	Impression distribution: unmeasured rate		metric
Impression distribution: viewable rate	Impression distribution: viewable rate		metric
Impressions	Impressions		metric
In-View 1-2 seconds	In-View 1-2 seconds		metric
In-View 10-15 seconds	In-View 10-15 seconds		metric
In-View 15-20 seconds	In-View 15-20 seconds		metric
In-View 2-5 seconds	In-View 2-5 seconds		metric
In-View 20-25 seconds	In-View 20-25 seconds		metric
In-View 25-30 seconds	In-View 25-30 seconds		metric
In-View 30-35 seconds	In-View 30-35 seconds		metric
In-View 35-40 seconds	In-View 35-40 seconds		metric
In-View 40-45 seconds	In-View 40-45 seconds		metric
In-View 45-50 seconds	In-View 45-50 seconds		metric
In-View 5-10 seconds	In-View 5-10 seconds		metric
In-View <1 second	In-View <1 second		metric
In-View > 50 seconds	In-View > 50 seconds		metric
Incentivized Browsing (RVI) Ads	Incentivized Browsing (RVI) Ads		dimension
Incentivized Browsing (RVI) Rate	Incentivized Browsing (RVI) Rate		metric
Interaction Score	Interaction Score		metric
Invalid Traffic	Invalid Traffic		metric
Invalid Traffic %	Invalid Traffic %		metric
Invalid Traffic Ads	Invalid Traffic Ads		dimension
Invalid Traffic Ads Rate	Invalid Traffic Ads Rate		metric
Invalid Traffic Rate	Invalid Traffic Rate		metric
Inventory Type	Inventory Type		dimension
Invisible URL %	Invisible URL %		metric
Invisible URL Ads	Invisible URL Ads		metric
MFA Ads	MFA Ads		metric
MFA Rate	MFA Rate		metric
Measured Ads	Measured Ads		metric
Measured Ads (100% in view full video duration)	Measured Ads (100% in view full video duration)		dimension
Measured Ads (100% in view, 3s display, half video duration)	Measured Ads (100% in view, 3s display, half video duration)		dimension
Measured Ads (100% in view, 5s continuous display and half video)	Measured Ads (100% in view, 5s continuous display and half video)		metric
Measured Ads (100% in view, display 2s cumul, 50% video duration)	Measured Ads (100% in view, display 2s cumul, 50% video duration)		dimension
Measured Ads (100% iv, 1s display, 5s or 50% ad video)	Measured Ads (100% iv, 1s display, 5s or 50% ad video)		metric
Measured Ads (50% in view, 2s continuous)	Measured Ads (50% in view, 2s continuous)		dimension
Measured Ads (50% in view, 5 sec continuous)	Measured Ads (50% in view, 5 sec continuous)		dimension
Measured Ads (50% in view, 5s cumul display, half duration video)	Measured Ads (50% in view, 5s cumul display, half duration video)		dimension
Measured Ads (70% in view, 2 sec display, 5 sec video)	Measured Ads (70% in view, 2 sec display, 5 sec video)		metric
Measured Ads (75% iv, 3s display, 75% duration video)	Measured Ads (75% iv, 3s display, 75% duration video)		metric
Measured Ads (Fully in View for 5 continuous seconds)	Measured Ads (Fully in View for 5 continuous seconds)		dimension
Measured Ads (Fully in View, 1s display, 3s video)	Measured Ads (Fully in View, 1s display, 3s video)		metric
Measured Ads (GroupM)	Measured Ads (GroupM)		metric
Measured Ads (Publicis)	Measured Ads (Publicis)		metric
Measured Ads (Video, 50% in view, 50% of duration)	Measured Ads (Video, 50% in view, 50% of duration)		metric
Measured Display Ads	Measured Display Ads		metric
Measured Impressions	Measured Impressions		metric
Measured Rate	Measured Rate		metric
Measured Rate (100% in view full video duration)	Measured Rate (100% in view full video duration)		dimension
Measured Rate (100% in view, 3s display, half video duration)	Measured Rate (100% in view, 3s display, half video duration)		dimension
Measured Rate (100% in view, 5s continuous display and half video)	Measured Rate (100% in view, 5s continuous display and half video)		dimension
Measured Rate (100% in view, display 2s cumul, 50% video duration)	Measured Rate (100% in view, display 2s cumul, 50% video duration)		dimension
Measured Rate (100% iv, 1s display, 5s or 50% ad video)	Measured Rate (100% iv, 1s display, 5s or 50% ad video)		metric
Measured Rate (50% in view, 2s continuous)	Measured Rate (50% in view, 2s continuous)		metric
Measured Rate (50% in view, 5 sec continuous)	Measured Rate (50% in view, 5 sec continuous)		dimension
Measured Rate (50% in view, 5s cumul display, half duration video)	Measured Rate (50% in view, 5s cumul display, half duration video)		dimension
Measured Rate (70% in view, 2 sec display, 5 sec video)	Measured Rate (70% in view, 2 sec display, 5 sec video)		metric
Measured Rate (75% iv, 3s display, 75% duration video)	Measured Rate (75% iv, 3s display, 75% duration video)		metric
Measured Rate (Fully in View for 5 continuous seconds)	Measured Rate (Fully in View for 5 continuous seconds)		dimension
Measured Rate (Fully in View, 1s display, 3s video)	Measured Rate (Fully in View, 1s display, 3s video)		metric
Measured Rate (GroupM)	Measured Rate (GroupM)		metric
Measured Rate (Publicis)	Measured Rate (Publicis)		metric
Measured Rate (Video, 50% in view, 50% of duration)	Measured Rate (Video, 50% in view, 50% of duration)		metric
Measured Rate (out of Ads)	Measured Rate (out of Ads)		metric
Measured Rate (out of eligible impressions)	Measured Rate (out of eligible impressions)		dimension
Measured TrueView Ads Fully on Screen	Measured TrueView Ads Fully on Screen		metric
Measured Video Ads	Measured Video Ads		metric
Media partner	Media partner		dimension
Media partner Id	Media partner Id		metric
Misinformation Ads	Misinformation Ads		metric
Net Ad Distribution: Not Viewable Rate	Net Ad Distribution: Not Viewable Rate		metric
Net Ad Distribution: Viewable Rate	Net Ad Distribution: Viewable Rate		metric
Net Eligible Ads For Viewability Measurement	Net Eligible Ads For Viewability Measurement		metric
Net Impressions	Net Impressions		metric
Net Measured Ads	Net Measured Ads		metric
Net Measured Rate (Out Of Net Eligible Impressions)	Net Measured Rate (Out Of Net Eligible Impressions)		metric
Net Measured Rate (out of net eligible ads)	Net Measured Rate (out of net eligible ads)		metric
Net Measured Rate (out of net eligible impressions)	Net Measured Rate (out of net eligible impressions)		metric
Net Not Viewable Ads	Net Not Viewable Ads		metric
Net Unmeasured Ads	Net Unmeasured Ads		metric
Net Unmeasured Rate (out of net eligible ads)	Net Unmeasured Rate (out of net eligible ads)		metric
Net Unmeasured Rate (out of net eligible impressions)	Net Unmeasured Rate (out of net eligible impressions)		metric
Net eligible impressions for viewability measurement	Net eligible impressions for viewability measurement		metric
Net measured impressions	Net measured impressions		metric
Net measured rate (out of gross eligible ads)	Net measured rate (out of gross eligible ads)		metric
Net measured rate (out of gross eligible impressions)	Net measured rate (out of gross eligible impressions)		metric
Net not viewable impressions	Net not viewable impressions		metric
Net not viewable rate (out of net measured ads)	Net not viewable rate (out of net measured ads)		metric
Net not viewable rate (out of net measured impressions)	Net not viewable rate (out of net measured impressions)		metric
Net unmeasured impressions	Net unmeasured impressions		metric
Net viewable ads	Net viewable ads		metric
Net viewable impressions	Net viewable impressions		metric
Net viewable rate (out of net measured ads)	Net viewable rate (out of net measured ads)		metric
Net viewable rate (out of net measured impressions)	Net viewable rate (out of net measured impressions)		metric
Non-Quality Invalid Traffic Ads	Non-Quality Invalid Traffic Ads		metric
Non-Quality Not Viewable Ads	Non-Quality Not Viewable Ads		metric
Non-Quality Out of Geo Ads	Non-Quality Out of Geo Ads		metric
Non-quality ads	Non-quality ads		metric
Non-quality blocked ads	Non-quality blocked ads		metric
Non-quality rate	Non-quality rate		metric
Not Viewable Ads	Not Viewable Ads		metric
Not Viewable Ads (100% in view full video duration)	Not Viewable Ads (100% in view full video duration)		dimension
Not Viewable Ads (100% in view, 3s display, half video duration)	Not Viewable Ads (100% in view, 3s display, half video duration)		dimension
Not Viewable Ads (100% in view, 5s continuous display and half video)	Not Viewable Ads (100% in view, 5s continuous display and half video)		metric
Not Viewable Ads (100% in view, display 2s cumul, 50% video duration)	Not Viewable Ads (100% in view, display 2s cumul, 50% video duration)		dimension
Not Viewable Ads (100% iv, 1s display, 5s or 50% ad video)	Not Viewable Ads (100% iv, 1s display, 5s or 50% ad video)		metric
Not Viewable Ads (50% in view, 2s continuous)	Not Viewable Ads (50% in view, 2s continuous)		dimension
Not Viewable Ads (50% in view, 5 sec continuous)	Not Viewable Ads (50% in view, 5 sec continuous)		dimension
Not Viewable Ads (50% in view, 5s cumul display, half duration video)	Not Viewable Ads (50% in view, 5s cumul display, half duration video)		dimension
Not Viewable Ads (70% in view, 2 sec display, 5 sec video)	Not Viewable Ads (70% in view, 2 sec display, 5 sec video)		metric
Not Viewable Ads (75% iv, 3s display, 75% duration video)	Not Viewable Ads (75% iv, 3s display, 75% duration video)		dimension
Not Viewable Ads (Fully in View, 1s display, 3s video)	Not Viewable Ads (Fully in View, 1s display, 3s video)		metric
Not Viewable Ads (GroupM)	Not Viewable Ads (GroupM)		metric
Not Viewable Impressions	Not Viewable Impressions		metric
Not Viewable Rate (100% iv, 1s display, 5s or 50% ad video)	Not Viewable Rate (100% iv, 1s display, 5s or 50% ad video)		metric
Not Viewable Rate (75% iv, 3s display, 75% duration video)	Not Viewable Rate (75% iv, 3s display, 75% duration video)		metric
Not Viewable Rate (GroupM)	Not Viewable Rate (GroupM)		metric
Not Viewable Rate (Publicis)	Not Viewable Rate (Publicis)		metric
Not Viewable Rate (out of measured ads)	Not Viewable Rate (out of measured ads)		metric
Not Viewable Rate (out of measured impressions)	Not Viewable Rate (out of measured impressions)		metric
Not viewable ads	Not viewable ads		metric
Obscenity and Profanity Ads	Obscenity and Profanity Ads		metric
Offensive Language Ads	Offensive Language Ads		metric
Out of Geo %	Out of Geo %		metric
Out of Geo Ads	Out of Geo Ads		metric
Pass Rate	Pass Rate		metric
Passed Ads	Passed Ads		metric
Piracy Ads	Piracy Ads		metric
Placement	Placement		dimension
Placement Duration	Placement Duration		dimension
Placement Id	Placement Id		metric
Placement Name	Placement Name		dimension
Possible Play Time of Played Videos	Possible Play Time of Played Videos		metric
Proxy Server (RVI) Ads	Proxy Server (RVI) Ads		dimension
Proxy Servers (RVI) Rate	Proxy Servers (RVI) Rate		metric
Publisher Id	Publisher Id		metric
Publisher Name	Publisher Name		dimension
Quality impressions	Quality impressions		metric
Quality impressions rate	Quality impressions rate		metric
Quality impressions, Video, 50% in view, 50% of duration Viewability	Quality impressions, Video, 50% in view, 50% of duration Viewability		metric
Reduced Value Inventory (RVI) Ads	Reduced Value Inventory (RVI) Ads		dimension
Reduced Value Inventory Rate	Reduced Value Inventory Rate		metric
Report Type	Report Type		dimension
Second Quartile Ads	Second Quartile Ads		dimension
Second Quartile Rate (% of Valid Video Ads)	Second Quartile Rate (% of Valid Video Ads)		metric
See-Through Ads	See-Through Ads		dimension
See-Through Rate	See-Through Rate		metric
Site	Site		dimension
Situation Score	Situation Score		metric
Sophisticated Invalid Traffic (SIVT) Ads	Sophisticated Invalid Traffic (SIVT) Ads		metric
Sophisticated Invalid Traffic Rate	Sophisticated Invalid Traffic Rate		metric
Spam Ads	Spam Ads		metric
Start Date	Start Date		dimension
Target Language Mismatch %	Target Language Mismatch %		metric
Target Language Mismatch Ads	Target Language Mismatch Ads		dimension
Team ID	Team ID		metric
Team Id	Team Id		metric
Team Name	Team Name		dimension
Terrorism Ads	Terrorism Ads		metric
Third Quartile Ads	Third Quartile Ads		metric
Third Quartile Rate (% of Valid Video Ads)	Third Quartile Rate (% of Valid Video Ads)		metric
Total Billable Ads	Total Billable Ads		metric
Total Creative Duration	Total Creative Duration		metric
Total Eligible Ads For Brand Safety	Total Eligible Ads For Brand Safety		metric
Total Eligible Ads for Brand Safety & Suitability	Total Eligible Ads for Brand Safety & Suitability		metric
Total Eligible Impressions For Brand Safety	Total Eligible Impressions For Brand Safety		metric
Total Impressions	Total Impressions		metric
Total Net Impressions	Total Net Impressions		metric
Total Rendered Impressions	Total Rendered Impressions		metric
Total Time in View	Total Time in View		metric
Total Tracked Ads	Total Tracked Ads		metric
Total Unblocked Ads	Total Unblocked Ads		metric
TrueView Ads Fully on Screen	TrueView Ads Fully on Screen		metric
Unblocked Invalid Traffic	Unblocked Invalid Traffic		metric
Unknown player state ads	Unknown player state ads		metric
Unmeasured Ads	Unmeasured Ads		metric
Unmeasured Ads (100% iv, 1s display, 5s or 50% ad video)	Unmeasured Ads (100% iv, 1s display, 5s or 50% ad video)		metric
Unmeasured Ads (70% in view, 2 sec display, 5 sec video)	Unmeasured Ads (70% in view, 2 sec display, 5 sec video)		metric
Unmeasured Ads (75% iv, 3s display, 75% duration video)	Unmeasured Ads (75% iv, 3s display, 75% duration video)		metric
Unmeasured Ads (Fully in View, 1s display, 3s video)	Unmeasured Ads (Fully in View, 1s display, 3s video)		metric
Unmeasured Ads (GroupM)	Unmeasured Ads (GroupM)		metric
Unmeasured Ads (Publicis)	Unmeasured Ads (Publicis)		metric
Unmeasured Impressions	Unmeasured Impressions		metric
Unmeasured Rate	Unmeasured Rate		metric
Unmeasured Rate (100% iv, 1s display, 5s or 50% ad video)	Unmeasured Rate (100% iv, 1s display, 5s or 50% ad video)		metric
Unmeasured Rate (70% in view, 2 sec display, 5 sec video)	Unmeasured Rate (70% in view, 2 sec display, 5 sec video)		metric
Unmeasured Rate (75% iv, 3s display, 75% duration video)	Unmeasured Rate (75% iv, 3s display, 75% duration video)		metric
Unmeasured Rate (GroupM)	Unmeasured Rate (GroupM)		metric
Unmeasured Rate (Publicis)	Unmeasured Rate (Publicis)		metric
User Scroll	User Scroll		metric
Valid Traffic	Valid Traffic		metric
Valid Traffic Rate	Valid Traffic Rate		metric
Valid Video Ads	Valid Video Ads		dimension
Valid Viewable Video Ads	Valid Viewable Video Ads		metric
Valid Viewable Video Impressions	Valid Viewable Video Impressions		dimension
Valid Viewable Video Impressions.	Valid Viewable Video Impressions.		metric
Video Category	Video Category		dimension
Video Channel	Video Channel		dimension
Video Channel URL	Video Channel URL		dimension
Video Id	Video Id		dimension
Viewable Ads	Viewable Ads		metric
Viewable Completed Impressions	Viewable Completed Impressions		metric
Viewable Completion Rate (% of Valid Viewable Video Ads)	Viewable Completion Rate (% of Valid Viewable Video Ads)		metric
Viewable Completion Rate (% of Valid Viewable Video Impressions)	Viewable Completion Rate (% of Valid Viewable Video Impressions)		metric
Viewable First Quartile Impressions	Viewable First Quartile Impressions		metric
Viewable First Quartile Rate (% of Valid Viewable Video Ads)	Viewable First Quartile Rate (% of Valid Viewable Video Ads)		metric
Viewable First Quartile Rate (% of Valid Viewable Video Impressions)	Viewable First Quartile Rate (% of Valid Viewable Video Impressions)		metric
Viewable Impressions	Viewable Impressions		metric
Viewable Impressions (100% iv, 1s display, 5s or 50% ad video)	Viewable Impressions (100% iv, 1s display, 5s or 50% ad video)		metric
Viewable Impressions (70% in view, 2 sec display, 5 sec video)	Viewable Impressions (70% in view, 2 sec display, 5 sec video)		metric
Viewable Impressions (75% iv, 3s display, 75% duration video)	Viewable Impressions (75% iv, 3s display, 75% duration video)		metric
Viewable Impressions (Fully in View, 1s display, 3s video)	Viewable Impressions (Fully in View, 1s display, 3s video)		metric
Viewable Impressions (GroupM)	Viewable Impressions (GroupM)		metric
Viewable Impressions (Publicis)	Viewable Impressions (Publicis)		metric
Viewable Impressions (Video, 50% in view, 50% of duration)	Viewable Impressions (Video, 50% in view, 50% of duration)		metric
Viewable Rate	Viewable Rate		metric
Viewable Rate (100% iv, 1s display, 5s or 50% ad video)	Viewable Rate (100% iv, 1s display, 5s or 50% ad video)		metric
Viewable Rate (70% in view, 2 sec display, 5 sec video)	Viewable Rate (70% in view, 2 sec display, 5 sec video)		metric
Viewable Rate (out of measured ads)	Viewable Rate (out of measured ads)		metric
Viewable Rate (out of measured impressions)	Viewable Rate (out of measured impressions)		metric
Viewable Second Quartile Impressions	Viewable Second Quartile Impressions		metric
Viewable Second Quartile Rate (% of Valid Viewable Video Ads)	Viewable Second Quartile Rate (% of Valid Viewable Video Ads)		metric
Viewable Second Quartile Rate (% of Valid Viewable Video Impressions)	Viewable Second Quartile Rate (% of Valid Viewable Video Impressions)		metric
Viewable Third Quartile Impressions	Viewable Third Quartile Impressions		metric
Viewable Third Quartile Rate (% of Valid Viewable Video Ads)	Viewable Third Quartile Rate (% of Valid Viewable Video Ads)		metric
Viewable Third Quartile Rate (% of Valid Viewable Video Impressions)	Viewable Third Quartile Rate (% of Valid Viewable Video Impressions)		metric
Violence Ads	Violence Ads		metric
Visibility Score	Visibility Score		metric
actualPlayTime			metric
adId			metric
adName			metric
adSetId			metric
adSetName			metric
blockableNonQualifiedAds			metric
blockedImps		The total number of impressions that were blocked	metric
blockedNonQualifiedPct			metric
blockedPct		The percentage of impressions that were blocked	metric
blockedRate			metric
blockedRateChangeRate			metric
campaignId		The ID for the campaign displayed only if groups includes ‘camp’	metric
campaignName			metric
campaign_id	campaign_id		dimension
creativeId			metric
creativeName			metric
date			dimension
dsp	dsp		dimension
eligibleForQualifiedAds			metric
eligibleForQualifiedPct			metric
failedByContentImps		The number of impressions that were failed for content reasons	metric
failedByContentPct		The percentage of failed by content impressions with regard to the total eligible impressions	metric
failedByFraudImps			metric
failedByFraudPct			metric
failedByGeoImps			metric
failedByGeoPct			metric
failedByKeywordImps		The number of impressions that were failed because of keywords	metric
failedByKeywordPct			metric
failedByLanguageImps		The number of impressions that failed for language reasons	metric
failedByLanguagePct		The percentage of ‘failed because of language’ impressions with regard to the total eligible impressions	metric
failedByUrlImps		The number of impressions that were failed because of a URL	metric
failedByUrlPct			metric
failedByVisibilityImps		The number of impressions that failed for visibility	metric
failedByVisibilityPct		The percentage of failed by visibility impressions with regard to the total eligible impressions	metric
failedImps		The number of impressions that failed brand safety checks	metric
failedPct		The percentage of failed impressions with regard to the total number of eligible impressions	metric
fbCampaignId			metric
fb_impressions	fb_impressions		metric
fb_impressions % total	fb_impressions % total		metric
fb_impressions_total	fb_impressions_total		metric
fraudulentBlockedImps		The number of fraudulent, blocked impressions	metric
fraudulentBlockedPct		The percentage of fraudulent, blocked impressions	metric
fraudulentImps		The total number of fraudulent impressions which includes sophisticated and general invalid traffic but does not include incentivized browsing traffic	metric
fraudulentPct			metric
fraudulentUnblockedImps			metric
fraudulentUnblockedPct			metric
fullViewValidImps			metric
fullViews			metric
givtImps		The number of general invalid traffic (GIVT) impressions identified through basic means which all ad tech	metric
givtPct		The percentage of GIVT impressions	metric
grossImps			metric
hiddenAdsImps		The number of impressions for hidden ads	metric
hiddenAdsPct		The percentage of hidden ad impressions	metric
iasPlacementId		IAS placement ID	dimension
imps			metric
incentivizedBrowsingImps		The number of incentivized browsing impressions. This is traffic which is not strictly speaking invalid but which is generated in a way counter to the advertiser’s interests and which the advertiser likely would not have bought if there had been full transparency.	metric
incentivizedBrowsingPct		The percentage of incentivized browsing impressions	metric
invalidImps			metric
inventoryType			metric
locationSpoofingImps		The number of impressions from location spoofing	metric
locationSpoofingPct		The percentage of location spoofing impressions	metric
lsProxyServerImps		The number of location spoofing proxy server impressions	metric
lsProxyServerPct		The percentage of location spoofing proxy server impressions	metric
market	market		dimension
mediaFormat			dimension
mediaFormatId		The ID for viewability by format which is displayed only when groups includes ‘mediaFormat’. Possible Values: - 1 (Display) - 2 (Video)	dimension
mediaTypeId			metric
mrcViews			metric
netEligibleRenderedImps			metric
netImpressionDistributionInViewRenderedPct			metric
netImpressionDistributionOutofViewRenderedPct			metric
netInViewRenderedImps			metric
netInViewRenderedPct			metric
netMeasuredRenderedImps			metric
netMeasuredRenderedPct			metric
netOutOfViewRenderedImps			metric
netOutOfViewRenderedPct			metric
netRenderedImps			metric
netUnmeasuredRenderedImps			metric
netUnmeasuredRenderedPct			metric
nhtMaskedBotImps		The total number of NHT masked bot impressions. Masked bots go to great lengths to evade detection and obscure activity. Numerous aspects of the browser environment are manipulated.	metric
nhtMaskedBotPct		The percentage of masked bot impressions	metric
nhtNomadicBotImps		The total number of NHT nomadic bot impressions. Nomadic bots use proxy servers or VPNs to hide their network location and are difficult to track with typical user identification techniques.	metric
nhtNomadicBotPct		The percentage of nomadic bot impressions	metric
nhtOtherBotImps		The number of other bot impressions which includes other fraud, including uncommon types of non-human traffic	metric
nhtOtherBotPct		The percentage of other bot impressions	metric
nhtProfileBotImps		The total number of NHT profile bot impressions. Profile bots focus on developing valuable user profiles by spending time on premium sites and evade detection through user agent spoofing and use of public proxy servers.	metric
nhtProfileBotPct			metric
nhtSittingDuckBotImps		The total number of non human traffic (NHT) which resides on end-user devices (sitting duck). Detection avoidance pursued through aggressive use of trafficfiltering services falsely claiming to defeat fraud prevention services.	metric
nhtSittingDuckBotPct		The percentage of sitting duck bot impressions	metric
nhtStandardBotImps		The total number of NHT standard bot impressions which includes common strains of Internet Explorer-based malware, primarily on residential computers. The bot’s focus is on scale rather than compiling cookies or evading detection	metric
nhtStandardBotPct		The percentage of standard bot impressions	metric
nhtVolunteerBotImps		The total number of NHT volunteer bot impressions which resides in cloud services, allowing 24/7 operations and eliminating load on the machine. Volunteer bots implement basic detection-evasion measures such as user agent spoofing.	metric
nhtVolunteerBotPct		The percentage of volunteer bot impressions	metric
nonFraudulentImps		The number of non-fraudulent impressions	metric
nonFraudulentPct		The percentage of non-fraudulent impressions	metric
nonHumanTrafficImps		The total number of non-human traffic impressions	metric
nonHumanTrafficPct		The percentage of non-human traffic impressions	metric
nonQualifiedAds			metric
nonQualifiedForBrandSafetyAds			metric
nonQualifiedForBrandSafetyPct			metric
nonQualifiedForFraudAds			metric
nonQualifiedForFraudPct			metric
nonQualifiedForGeoAds			metric
nonQualifiedForGeoPct			metric
nonQualifiedForViewabilityAds			metric
nonQualifiedForViewabilityPct			metric
nonQualifiedPct			metric
passedImps		The number of impressions that passed brand safety checks	metric
passedPct		The percentage of passed impressions with regard to the total eligible impressions	metric
percentage100Pct			metric
percentage25Pct			metric
percentage50Pct			metric
percentage75Pct			metric
percentage95Pct			metric
percentageFullViews			metric
percentageGE10s			metric
percentageGE2s			metric
percentageLT2s			metric
percentageSuspicious			metric
percentageUnplayed			metric
placementId			dimension
placementName			dimension
placement_duration	placement_duration		metric
possiblePlayTimeOfPlayedVideos			metric
publisherId			metric
publisherName			metric
qualifiedAds			metric
qualifiedPct			metric
rviImps		The number of reduced value inventory, RVI,(for example incentivized browsing traffic) impressions. This is traffic which is not strictly speaking invalid but which is generated in a way counter to the advertiser’s interests and which the advertiser likely would not have bought if there had been full transparency.	metric
rviPct		The percentage of reduced value inventory impressions	metric
seeThroughImps			metric
seeThroughPct			metric
site		When site is set in the groups query parameter, site is the domain/URL which the name apply.	dimension
sivtImps		The number of sophiticated invalid traffic (SIVT); this is traffic which falsifies user, page, or delivery characteristics in such a way as to require specially developed techniques to detect it	metric
sivtPct			metric
suspicious			metric
totalAuditedImps		The total number of audited impressions	metric
totalEligibleForBrandSafety			metric
totalEligibleForBrandSafetyImps			metric
totalEligibleForFraud			metric
totalImps			metric
totalNetEligibleImps		The total number of in view impressions with all invalid traffic removed that were not blocked	metric
totalNetEligibleRenderedImps			metric
totalNetImpressionDistributionInViewRenderedPct			metric
totalNetImpressionDistributionOutOfViewRenderedPct			metric
totalNetInViewImps			metric
totalNetInViewPct			metric
totalNetInViewRenderedImps			metric
totalNetInViewRenderedPct			metric
totalNetMeasuredImps			metric
totalNetMeasuredPct		Measured impressions as a percentage of total eligible impressions with all invalid traffic removed	metric
totalNetMeasuredRenderedImps			metric
totalNetMeasuredRenderedPct			metric
totalNetOutOfViewImps		The number of out of viewable impressions including flagged impressions not in view	metric
totalNetOutOfViewPct		Percentage of out of view impressions over measured impressions	metric
totalNetOutOfViewRenderedImps			metric
totalNetOutOfViewRenderedPct			metric
totalNetRenderedImps			metric
totalNetUnmeasuredImps			metric
totalNetUnmeasuredPct			metric
totalNetUnmeasuredRenderedImps			metric
totalNetUnmeasuredRenderedPct			metric
totalTrackedAds			metric
unblockedImps		The total number of impressions that were not blocked. This includes general and sophisticated invalid traffic.	metric
unblockedImpsPct		The percentage of impressions that were not blocked. This includes general and sophisticated invalid traffic.	metric
validImps			metric
videoViews100Pct			metric
videoViews10s			metric
videoViews25Pct			metric
videoViews50Pct			metric
videoViews75Pct			metric
videoViews95Pct			metric
videoViewsUnplayed			metric
video_quartile_25_views_by_platform	video_quartile_25_views_by_platform		metric
video_quartile_50_views_by_platform	video_quartile_50_views_by_platform		metric
video_quartile_75_views_by_platform	video_quartile_75_views_by_platform		metric
zeroZeroValidImps			metric
zeroZeroViews			metric