KeywordTool: Most-used fields

The table below gives information about most-used fields that you can import from KeywordTool. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Average Search Volume	Average Search Volume		metric
cpc	cpc	Cost per click	metric
date	date		dimension
keyword	keyword		dimension
volume	volume		metric