KeywordTool: Most-used fields

The table below gives information about most-used fields that you can import from KeywordTool. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
cmp	cmp	This field represents the competition metric for the keyword, ranging from 0 to 100. A higher value indicates higher competition among advertisers for this keyword.	metric
cpc	cpc	This field indicates the average cost-per-click (CPC) for the keyword, an estimate of how much advertisers pay for each click on ads associated with this keyword.	metric
date	date	This field specifies the month and year for which the search volume and other keyword metrics are provided, allowing for analysis of historical trends.	dimension
keyword	keyword	This field contains the specific keyword or phrase being analyzed.	dimension
trend	trend	The trend in search volume for the keyword, calculated as the relative change from 48 months prior to the most recent month (m1 - m48) / m48. This value indicates the growth or decline of the keyword’s popularity over time.	metric
volume	volume	This field shows the total number of searches for the keyword during a specified period or month.	metric