LinkedIn Lead Gen Forms (Lead Sync): Most-used fields

The table below gives information about most-used fields that you can import from LinkedIn Lead Gen Forms (Lead Sync). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Campaign ID	Campaign ID	A unique identifier for the ad campaign associated with the lead form response.	metric
Form ID	Form ID	A numerical identifier for the Lead Gen Form.	metric
Lead type	Lead type	Indicates the source of the lead, such as leads collected directly from an ad (SPONSORED), an event page (EVENT), a company page (COMPANY), or an organization’s product page (ORGANIZATION_PRODUCT).	dimension
Response ID	Response ID	A unique identifier for a specific Lead Form Response.	dimension
Submitted	Submitted	Reflects whether the lead form response has been successfully submitted. The presence of a record in the lead form responses indicates a submitted form.	metric
Submitted date	Submitted date	The calendar date when the Lead Form response was submitted, derived from the ‘Submitted’ timestamp.	dimension
Submitted datetime	Submitted datetime	The date and time when the lead form was submitted by the member.	dimension