LinkedIn Lead Gen Forms (Lead Sync): Most-used fields

The table below gives information about most-used fields that you can import from LinkedIn Lead Gen Forms (Lead Sync). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Campaign ID	Campaign ID	A unique identifier for the ad campaign associated with the lead form response.	dimension
Campaign name	Campaign name	The name of the advertising campaign on LinkedIn where the lead generation form was displayed.	dimension
Form ID	Form ID	A numerical identifier for the Lead Gen Form.	dimension
Form created date	Form created date	The calendar date when the Lead Gen Form was created, derived from the ‘Form created’ timestamp.	dimension
Form name	Form name	The name of the Lead Gen Form, provided by the owner for internal identification.	dimension
Form state	Form state	The current lifecycle state of the Lead Gen Form, such as DRAFT, PUBLISHED, or ARCHIVED.	dimension
Owner	Owner	The Uniform Resource Name (URN) that identifies the owner of the Lead Gen Form or Lead Form Response, which can be an ad account or an organization.	dimension
Question.{NUM}.label	Question.{NUM}.label	The marketer-specified label for a question, unique within the context of a single form.	dimension
Question.{NUM}.name	Question.{NUM}.name	A human-readable, language-agnostic name for the question, used by the form owner for identification but not visible to the viewer.	dimension
Question.{NUM}.predefinedField	Question.{NUM}.predefinedField	The predefined field type (e.g., FIRST_NAME, EMAIL, JOB_TITLE) that the question is requesting, allowing for pre-filling with viewer profile information.	dimension
Question.{NUM}.question.localized.en_US	Question.{NUM}.question.localized.en_US	The question prompt displayed to the viewer in US English (en_US) for a specific question.	dimension
Question.{NUM}.questionDetails.textQuestionDetails.maxResponseLength	Question.{NUM}.questionDetails.textQuestionDetails.maxResponseLength	The maximum allowed length, in characters, for a text-entry question’s response.	metric
Question.{NUM}.questionId	Question.{NUM}.questionId	A unique identifier for a specific question within the Lead Gen Form.	metric
Question.{NUM}.responseEditable	Question.{NUM}.responseEditable	Indicates whether the member viewing the form can edit a pre-filled response for this question.	dimension
Question.{NUM}.responseRequired	Question.{NUM}.responseRequired	Indicates whether a response is mandatory for this question.	dimension
Response ID	Response ID	A unique identifier for a specific Lead Form Response.	dimension
Response.{NUM}.answerDetails.textQuestionAnswer.answer	Response.{NUM}.answerDetails.textQuestionAnswer.answer	The text answer provided by the submitter for a specific text-entry question.	metric
Response.{NUM}.questionId	Response.{NUM}.questionId	The unique identifier of the question to which this response corresponds.	metric
Submitted date	Submitted date	The calendar date when the Lead Form response was submitted, derived from the ‘Submitted’ timestamp.	dimension