LinkedIn Lead Gen Forms (Lead Sync): Most-used fields

The table below gives information about most-used fields that you can import from LinkedIn Lead Gen Forms (Lead Sync). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Campaign ID	Campaign ID	A unique identifier for the ad campaign associated with the lead form response.	metric
Campaign name	Campaign name	The name of the ad campaign associated with the lead form response.	dimension
Campaign status	Campaign status	The current lifecycle status of the associated advertising campaign. This indicates if the campaign is running, paused, or completed.	dimension
Campaign type	Campaign type	The type of ad campaign, such as TEXT_AD, SPONSORED_UPDATES, SPONSORED_INMAILS, or DYNAMIC.	dimension
Consent response.{NUM}.accepted	Consent response.{NUM}.accepted	Indicates whether the submitter accepted (true) or declined (false) a specific consent request.	dimension
Consent response.{NUM}.consentId	Consent response.{NUM}.consentId	The unique identifier for a specific consent option within the form’s legal information.	metric
Email	Email	The email address of the member, if collected through a predefined email field.	dimension
FirstName	FirstName	The first name of the member, if collected through a predefined first name field.	dimension
Form ID	Form ID	A numerical identifier for the Lead Gen Form.	metric
Form consent.{NUM}.checkRequired	Form consent.{NUM}.checkRequired	Indicates whether a specific consent checkbox must be selected by the member when submitting the form.	dimension
Form consent.{NUM}.consent.localized.en_US	Form consent.{NUM}.consent.localized.en_US	The custom text displayed next to a consent checkbox in US English (en_US), informing the member about the data usage they are consenting to.	dimension
Form consent.{NUM}.id	Form consent.{NUM}.id	The unique identifier for a specific consent within the Lead Gen Form’s legal information.	metric
Form consent.{NUM}.label	Form consent.{NUM}.label	The marketer-specified label for a consent option, unique within the form’s context.	dimension
Form country	Form country	The uppercase two-letter country code (ISO-3166) of the locale where the form was created, influencing localized content.	dimension
Form created	Form created	The epoch time in milliseconds when the Lead Gen Form was created.	metric
Form created date	Form created date	The calendar date when the Lead Gen Form was created, derived from the ‘Form created’ timestamp.	dimension
Form created datetime	Form created datetime	The full date and time when the Lead Gen Form was created, derived from the ‘Form created’ timestamp.	dimension
Form description en_US	Form description en_US	The optional description or introductory text of the form in US English (en_US), displayed to the viewer.	dimension
Form headline en_US	Form headline en_US	The main headline of the form in US English (en_US), displayed to the viewer.	dimension
Form language	Form language	The lowercase two-letter language code (ISO-639-1) of the locale where the form was created, influencing localized content.	dimension
Form lastmodified	Form lastmodified	The epoch time in milliseconds when the Lead Gen Form was last modified.	metric
Form lastmodified date	Form lastmodified date	The calendar date when the Lead Gen Form was last modified, derived from the ‘Form lastmodified’ timestamp.	dimension
Form lastmodified datetime	Form lastmodified datetime	The full date and time when the Lead Gen Form was last modified, derived from the ‘Form lastmodified’ timestamp.	dimension
Form legal disclaimer en_US	Form legal disclaimer en_US	The owner’s legal disclaimer text in US English (en_US) accompanying the Lead Gen Form.	dimension
Form legal info ID	Form legal info ID	A unique identifier for the legal information section of the Lead Gen Form.	metric
Form name	Form name	The name of the Lead Gen Form, provided by the owner for internal identification.	dimension
Form privacy policy URL	Form privacy policy URL	The URL of the privacy policy that applies to data collected through this form.	dimension
Form state	Form state	The current lifecycle state of the Lead Gen Form, such as DRAFT, PUBLISHED, or ARCHIVED.	dimension
Hidden fields.{NUM}.name	Hidden fields.{NUM}.name	The name of a hidden field, used by marketers for tracking purposes and not displayed on the form.	dimension
Hidden fields.{NUM}.value	Hidden fields.{NUM}.value	The value of a hidden field, which can be static or dynamic, used for tracking purposes.	dimension
Industry	Industry	The industry of the member, if collected through a predefined industry field.	dimension
JobTitle	JobTitle	The latest job title of the member, if collected through a predefined job title field.	dimension
Language	Language	The language code of the member, if collected through a predefined language field or derived from the form’s creation locale.	dimension
LastName	LastName	The last name of the member, if collected through a predefined last name field.	dimension
Lead type	Lead type	The type of lead, indicating its origination (e.g., SPONSORED for ad-driven leads, COMPANY for company page leads, EVENT for event leads, or ORGANIZATION_PRODUCT for product page leads).	dimension
LinkedInProfile	LinkedInProfile	The LinkedIn public profile URL of the member who submitted the form, if available as a predefined field.	dimension
Owner	Owner	The Uniform Resource Name (URN) that identifies the owner of the Lead Gen Form or Lead Form Response, which can be an ad account or an organization.	dimension
Owner name	Owner name	The name of the entity that owns the Lead Form Response, such as the ad account name or organization name.	dimension
PostSubmissionInfo call to action label	PostSubmissionInfo call to action label	The label for the call to action button displayed to the member after submitting the form (e.g., VISIT_COMPANY_WEBSITE, LEARN_MORE).	dimension
PostSubmissionInfo landing page URL	PostSubmissionInfo landing page URL	The URL of the landing page where the user is directed after clicking the call to action button following form submission.	dimension
PostSubmissionInfo message en_US	PostSubmissionInfo message en_US	The message displayed to the member in US English (en_US) on the post-submission screen (e.g., a thank you message).	dimension
Question.{NUM}.label	Question.{NUM}.label	The marketer-specified label for a question, unique within the context of a single form.	dimension
Question.{NUM}.name	Question.{NUM}.name	A human-readable, language-agnostic name for the question, used by the form owner for identification but not visible to the viewer.	dimension
Question.{NUM}.predefinedField	Question.{NUM}.predefinedField	The predefined field type (e.g., FIRST_NAME, EMAIL, JOB_TITLE) that the question is requesting, allowing for pre-filling with viewer profile information.	dimension
Question.{NUM}.question.localized.da_DK	Question.{NUM}.question.localized.da_DK	The question prompt displayed to the viewer in Danish (da_DK) for a specific question.	dimension
Question.{NUM}.question.localized.de_DE	Question.{NUM}.question.localized.de_DE	The question prompt displayed to the viewer in German (de_DE) for a specific question.	dimension
Question.{NUM}.question.localized.en_US	Question.{NUM}.question.localized.en_US	The question prompt displayed to the viewer in US English (en_US) for a specific question.	dimension
Question.{NUM}.question.localized.es_ES	Question.{NUM}.question.localized.es_ES	The question prompt displayed to the viewer in Spanish (es_ES) for a specific question.	dimension
Question.{NUM}.question.localized.it_IT	Question.{NUM}.question.localized.it_IT	The question prompt displayed to the viewer in Italian (it_IT) for a specific question.	dimension
Question.{NUM}.question.localized.tr_TR	Question.{NUM}.question.localized.tr_TR	The question prompt displayed to the viewer in Turkish (tr_TR) for a specific question.	dimension
Question.{NUM}.questionDetails.multipleChoiceQuestionDetails.options	Question.{NUM}.questionDetails.multipleChoiceQuestionDetails.options	A collection of all available options for a multiple-choice question.	dimension
Question.{NUM}.questionDetails.multipleChoiceQuestionDetails.options.{NUM}.id	Question.{NUM}.questionDetails.multipleChoiceQuestionDetails.options.{NUM}.id	A unique identifier for a specific option within a multiple-choice question.	metric
Question.{NUM}.questionDetails.multipleChoiceQuestionDetails.options.{NUM}.label	Question.{NUM}.questionDetails.multipleChoiceQuestionDetails.options.{NUM}.label	The marketer-specified label for a multiple-choice option, unique within its question.	dimension
Question.{NUM}.questionDetails.multipleChoiceQuestionDetails.options.{NUM}.text.localized.en_US	Question.{NUM}.questionDetails.multipleChoiceQuestionDetails.options.{NUM}.text.localized.en_US	The text describing a multiple-choice option in US English (en_US).	dimension
Question.{NUM}.questionDetails.multipleChoiceQuestionDetails.options.{NUM}.text.localized.es_ES	Question.{NUM}.questionDetails.multipleChoiceQuestionDetails.options.{NUM}.text.localized.es_ES	The text describing a multiple-choice option in Spanish (es_ES).	dimension
Question.{NUM}.questionDetails.textQuestionDetails.maxResponseLength	Question.{NUM}.questionDetails.textQuestionDetails.maxResponseLength	The maximum allowed length, in characters, for a text-entry question’s response.	metric
Question.{NUM}.questionId	Question.{NUM}.questionId	A unique identifier for a specific question within the Lead Gen Form.	metric
Question.{NUM}.questionSubmissionCriteria.workEmailSubmissionCriteria.freemiumEmailAllowed	Question.{NUM}.questionSubmissionCriteria.workEmailSubmissionCriteria.freemiumEmailAllowed	For a ‘Work Email’ predefined field, this indicates if personal or freemium domain email addresses are permitted as responses.	dimension
Question.{NUM}.responseEditable	Question.{NUM}.responseEditable	Indicates whether the member viewing the form can edit a pre-filled response for this question.	dimension
Question.{NUM}.responseRequired	Question.{NUM}.responseRequired	Indicates whether a response is mandatory for this question.	dimension
Response ID	Response ID	A unique identifier for a specific Lead Form Response.	dimension
Response.{NUM}.answerDetails.multipleChoiceAnswer.options	Response.{NUM}.answerDetails.multipleChoiceAnswer.options	A collection of the identifiers for the chosen options in a multiple-choice answer.	dimension
Response.{NUM}.answerDetails.multipleChoiceAnswer.options.{NUM}	Response.{NUM}.answerDetails.multipleChoiceAnswer.options.{NUM}	An identifier for a chosen option in a multiple-choice question, as selected by the submitter.	metric
Response.{NUM}.answerDetails.textQuestionAnswer.answer	Response.{NUM}.answerDetails.textQuestionAnswer.answer	The text answer provided by the submitter for a specific text-entry question.	dimension
Response.{NUM}.questionId	Response.{NUM}.questionId	The unique identifier of the question to which this response corresponds.	metric
Submitted	Submitted	An epoch timestamp in milliseconds indicating when the form response was submitted.	metric
Submitted date	Submitted date	The calendar date when the Lead Form response was submitted, derived from the ‘Submitted’ timestamp.	dimension
Submitted datetime	Submitted datetime	The full date and time when the Lead Form response was submitted, derived from the ‘Submitted’ timestamp.	dimension
Submitter	Submitter	The Uniform Resource Name (URN) of the LinkedIn member who submitted the form. This field may be null for guest leads.	dimension
Test lead	Test lead	Indicates whether the lead is a test lead (true) created for testing purposes or a genuine lead (false).	dimension
Version ID	Version ID	The server-generated version identifier of the Lead Gen Form, which increments with each modification.	metric
utm_campaign	utm_campaign	The UTM campaign parameter, if included as a hidden field, used to identify the specific campaign that referred the lead.	dimension
utm_content	utm_content	The UTM content parameter, if included as a hidden field, used to differentiate between different ads or links within the same campaign.	dimension
utm_medium	utm_medium	The UTM medium parameter, if included as a hidden field, used to identify the medium (e.g., email, CPC, social) that referred the lead.	dimension
utm_source	utm_source	The UTM source parameter, if included as a hidden field, used to identify the source (e.g., LinkedIn, newsletter) that referred the lead.	dimension
utm_term	utm_term	The UTM term parameter, if included as a hidden field, used to identify the keywords for paid search campaigns.	dimension