Naver Search Ads: Most-used fields

The table below gives information about most-used fields that you can import from Naver Search Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AD keyword ID	AD keyword ID	Unique identifier for an advertisement keyword.	dimension
Cost	Cost	Represents the monetary cost incurred for advertising activities, such as clicks or conversions, within the Naver Search Ads platform. This field likely aggregates various cost metrics like Cost Per Click (cpc) or Cost Per Conversion (cpConv).	metric
ad.productReleaseDate	ad.productReleaseDate	The date when the product associated with the advertisement was released.	dimension
autobidStrategy.autobidBidStrategyValue	autobidStrategy.autobidBidStrategyValue	The specific value or setting configured for the automatic bidding strategy applied to an ad. This defines how the system automatically manages bids to achieve campaign goals.	dimension
autobidStrategy.customerId	autobidStrategy.customerId	The unique identifier for the customer associated with the autobidding strategy.	dimension
autobidStrategy.delFlag	autobidStrategy.delFlag	A flag indicating whether the autobidding strategy has been marked for deletion.	dimension
autobidStrategy.isAutobidActive	autobidStrategy.isAutobidActive	Indicates whether the automatic bidding strategy is currently active and in use for the associated ad.	dimension
productGroup.customerId	productGroup.customerId	The unique identifier for the customer who owns or manages the product group.	dimension
productGroup.numberOfAdgroups	productGroup.numberOfAdgroups	The total count of ad groups that are associated with this specific product group.	dimension
sharedDailyBudget	sharedDailyBudget	The daily budget amount allocated for the shared budget.	dimension
targets	targets	A collection of targeting settings that define the audience or placement for ad delivery, such as demographic, regional, hourly, or device-based targets.	dimension
targets.delFlag	targets.delFlag	A flag indicating whether this specific targeting setting has been marked for deletion.	dimension
targets.target.contents	targets.target.contents	Specifies targeting related to content, which could include categories, topics, or types of placements where ads are displayed.	dimension
targets.target.mobile	targets.target.mobile	A targeting option that focuses ad delivery specifically on mobile devices.	dimension
targets.target.pc	targets.target.pc	A targeting option that focuses ad delivery specifically on personal computer (PC) devices.	dimension
targets.target.search	targets.target.search	A targeting option that focuses ad delivery on search results pages or based on user search queries.	dimension
targets.target.type	targets.target.type	Defines the specific category or kind of targeting being applied, such as device, location, or demographic targeting.	dimension