Optimizely: Most-used fields

The table below gives information about most-used fields that you can import from Optimizely. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Confidence Interval - High	Confidence Interval - High	The upper bound of the statistical confidence interval for a metric’s value or improvement, indicating the range within which the true value is likely to fall.	dimension
Confidence Interval - Low	Confidence Interval - Low	The lower bound of the statistical confidence interval for a metric’s value or improvement, indicating the range within which the true value is likely to fall.	dimension
Denominator Value	Denominator Value	The total number of unique visitors or events that serve as the base for calculating the metric, such as the number of users exposed to an experiment variation.	metric
End Time (UTC)	End Time (UTC)	The Coordinated Universal Time (UTC) marking the end of the period for which the experiment results or data were collected.	dimension
Improvement Status from Baseline	Improvement Status from Baseline		dimension
Improvement Value from Baseline	Improvement Value from Baseline	The measured difference or percentage change in a metric’s performance between an experiment variation and the baseline, often expressed as a lift.	dimension
Is Baseline Variation	Is Baseline Variation		dimension
Is Improvement Significant	Is Improvement Significant	A boolean indicator that determines if the observed improvement for a metric is statistically significant, meaning it is unlikely due to random chance.	dimension
Metric Denominator Type	Metric Denominator Type		dimension
Metric Event ID	Metric Event ID	The unique identifier for the event that the metric tracks.	dimension
Metric Event Name	Metric Event Name	The name of the event that the metric tracks, providing a human-readable label.	dimension
Metric Numerator Type	Metric Numerator Type		dimension
Metric Value	Metric Value	The calculated value of the metric for a specific variation, such as conversion rate or revenue per user.	dimension
Metric Winning Direction	Metric Winning Direction		dimension
Numerator Value	Numerator Value	The count of specific actions or occurrences that contribute to the metric’s value, such as the number of conversions.	metric
Samples Remaining to Significance	Samples Remaining to Significance		dimension
Scaled Confidence Interval - High	Scaled Confidence Interval - High		dimension
Scaled Confidence Interval - Low	Scaled Confidence Interval - Low		dimension
Scaled Improvement Value From Baseline	Scaled Improvement Value From Baseline		dimension
Start Time (UTC)	Start Time (UTC)	The Coordinated Universal Time (UTC) marking the beginning of the period for which the experiment results or data were collected.	dimension
Statistical Significance	Statistical Significance	The probability that the observed results for a metric occurred by random chance. A lower value indicates higher confidence in the result.	dimension
Variation ID	Variation ID	A unique identifier for a specific variation within an experiment.	dimension
Variation Name	Variation Name	The human-readable name of a specific variation within an experiment.	dimension
campaign_id	campaign_id	A unique identifier for an Optimizely campaign.	dimension
campaign_name	campaign_name	The human-readable name of an Optimizely campaign.	dimension
date	date	The specific date for which the experiment results or data are reported, typically for time-series data.	dimension
experiment_id	experiment_id	A unique identifier for an Optimizely experiment.	dimension
experiment_name	experiment_name	The human-readable name of an Optimizely experiment.	dimension
experiment_status	experiment_status	The current status or outcome of an experiment, indicating whether the variations have reached statistical significance and the experiment’s overall conclusion.	dimension
project_id	project_id	A unique identifier for an Optimizely project.	dimension
project_name	project_name	The human-readable name of an Optimizely project.	dimension