Optimizely: Most-used fields

The table below gives information about most-used fields that you can import from Optimizely. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Confidence Interval - High	Confidence Interval - High	The upper bound of the improvement’s confidence interval.	dimension
Confidence Interval - Low	Confidence Interval - Low	The lower bound of the improvement’s confidence interval.	dimension
Denominator Value	Denominator Value	The raw value of the denominator used in metric calculation.	metric
End Time (UTC)	End Time (UTC)	The Coordinated Universal Time (UTC) marking the end of the period for which the experiment results or data were collected.	dimension
Improvement Status from Baseline	Improvement Status from Baseline	Indicates if the improvement for a variation is better, worse, or not applicable when compared to the baseline experience.	dimension
Improvement Value from Baseline	Improvement Value from Baseline	The numerical improvement in the metric’s value for a variation compared to the baseline experience.	dimension
Is Baseline Variation	Is Baseline Variation	Indicates if the results are for the baseline variation in the experiment.	dimension
Is Improvement Significant	Is Improvement Significant	Indicates whether the observed improvement has reached statistical significance.	dimension
Metric Denominator Type	Metric Denominator Type	The type of data used as the denominator for the metric calculation, such as visitor, session, or conversion.	dimension
Metric Event ID	Metric Event ID	The unique identifier for the event that the metric tracks.	dimension
Metric Event Name	Metric Event Name	The name of the event that the metric tracks, providing a human-readable label.	dimension
Metric Numerator Type	Metric Numerator Type	The type of data used as the numerator for the metric calculation, for example, unique conversions.	dimension
Metric Value	Metric Value	The value of the metric after dividing the numerator value over the denominator value.	dimension
Metric Winning Direction	Metric Winning Direction	The preferred direction for the metric’s movement, indicating whether an increasing or decreasing value is considered a ‘win’.	dimension
Numerator Value	Numerator Value	The raw value of the numerator used in metric calculation.	metric
Samples Remaining to Significance	Samples Remaining to Significance	The estimated number of additional samples required to reach statistical significance for the observed improvement.	dimension
Scaled Confidence Interval - High	Scaled Confidence Interval - High	The upper bound of the improvement’s confidence interval.	dimension
Scaled Confidence Interval - Low	Scaled Confidence Interval - Low	The lower bound of the improvement’s confidence interval.	dimension
Scaled Improvement Value From Baseline	Scaled Improvement Value From Baseline	The improvement in the metric’s value compared to the baseline experience.	dimension
Start Time (UTC)	Start Time (UTC)	The Coordinated Universal Time (UTC) marking the beginning of the period for which the experiment results or data were collected.	dimension
Statistical Significance	Statistical Significance	The p-value or statistical significance level observed for the improvement.	dimension
Variation ID	Variation ID	A unique identifier for a specific variation within an experiment.	dimension
Variation Name	Variation Name	The human-readable name of a specific variation within an experiment.	dimension
archived	archived	Indicates if an entity (e.g., campaign, experiment, page) has been archived. Archived items are typically no longer active but their data might still be accessible for historical purposes.	dimension
campaign_id	campaign_id	A unique identifier for an Optimizely campaign.	dimension
campaign_name	campaign_name	The human-readable name of an Optimizely campaign.	dimension
created_date	created_date	The date when the entity (e.g., project, experiment, event) was initially created.	dimension
created_time	created_time	The time when the entity (e.g., project, experiment, event) was initially created, typically part of a full timestamp.	dimension
date	date	The date associated with the experiment results, indicating the time period or timestamp of the data point.	dimension
description	description	A user-defined, human-readable text providing additional details or context about the entity.	dimension
event_type	event_type	The type or category of an event that occurred during an experiment, such as a custom event or an in-page event.	dimension
experiment_id	experiment_id	A unique identifier for an Optimizely experiment.	dimension
experiment_name	experiment_name	The human-readable name of an Optimizely experiment.	dimension
experiment_status	experiment_status	The current status or outcome of an experiment, indicating whether the variations have reached statistical significance and the experiment’s overall conclusion.	dimension
id	id	A unique identifier for an entity (e.g., experiment, campaign, event, page).	dimension
is_classic	is_classic	Indicates if the entity belongs to a classic or an older version of Optimizely functionality, as opposed to newer feature experimentation or web experimentation models.	dimension
key	key	A unique string identifier or programmatic key for an entity, often used for referencing it in code or API calls (e.g., an event key).	dimension
last_modified_date	last_modified_date	The date when the entity (e.g., project, experiment, event) was last updated or changed.	dimension
last_modified_time	last_modified_time	The time when the entity (e.g., project, experiment, event) was last updated or changed, typically part of a full timestamp.	dimension
name	name	The human-readable name of an entity (e.g., experiment, campaign, audience, event).	dimension
page_id	page_id	A unique identifier for a specific web page or section within Optimizely where experiments or events might be active.	dimension
project_id	project_id	A unique identifier for an Optimizely project.	dimension
project_name	project_name	The human-readable name of an Optimizely project.	dimension