Outreach: Most-used fields

The table below gives information about most-used fields that you can import from Outreach. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
attributes.annualRevenueRange	attributes.annualRevenueRange	The defined annual revenue range for the associated account.	dimension
attributes.answeredAt	attributes.answeredAt	The date and time when an outbound or inbound call was answered.	dimension
attributes.attributableSequenceId	attributes.attributableSequenceId	The unique identifier of the sequence to which the item is attributed.	metric
attributes.attributableSequenceName	attributes.attributableSequenceName	The name of the sequence to which the item is attributed.	dimension
attributes.bodyHtml	attributes.bodyHtml	The custom HTML content of the email body.	dimension
attributes.bodyText	attributes.bodyText	The plain-text representation of the email body content.	dimension
attributes.bouncedAt	attributes.bouncedAt	The UTC datetime for the first time the mailing failed to deliver.	dimension
attributes.clickCount	attributes.clickCount	The cumulative number of times a link in the mailing was clicked.	metric
attributes.clickedAt	attributes.clickedAt	The UTC datetime for the first time a link was clicked in a mailing.	dimension
attributes.companyType	attributes.companyType	A description of the company’s type, such as ‘Public Company’.	dimension
attributes.completedAt	attributes.completedAt	The date and time when a call or task was completed.	dimension
attributes.createdAt	attributes.createdAt	The date and time the resource was created.	dimension
attributes.createdAt_date	attributes.createdAt_date	The date and time when the record was created.	dimension
attributes.deliveredAt	attributes.deliveredAt	The UTC datetime when the mailing was successfully delivered.	dimension
attributes.description	attributes.description	A custom description for the associated account.	dimension
attributes.desiredAt	attributes.desiredAt	The target or desired date and time for an action or event to occur, such as a task due date or a mailing schedule.	dimension
attributes.dialedAt	attributes.dialedAt	The date and time when a call was dialed.	dimension
attributes.direction	attributes.direction	The direction of the call from the user’s perspective, either ‘inbound’ or ‘outbound’.	dimension
attributes.domain	attributes.domain	The company’s website domain, for example, ‘www.acme.com’.	dimension
attributes.enrichable	attributes.enrichable	Indicates if a record, such as a prospect or account, is eligible for data enrichment services from external sources.	dimension
attributes.enrichableSetAt	attributes.enrichableSetAt	The date and time when the ‘enrichable’ status for a record was last set or updated.	dimension
attributes.errorBacktrace	attributes.errorBacktrace	Detailed technical information, such as a stack trace, related to an error that occurred during an operation (e.g., call or mailing failure).	dimension
attributes.errorReason	attributes.errorReason	A detailed description explaining the reason for an error, such as a bounce or lockout for mailings.	dimension
attributes.externalSource	attributes.externalSource	The source from which the resource was created, such as ‘outreach-api’.	dimension
attributes.followUpSequenceId	attributes.followUpSequenceId	The identifier of the follow-up sequence associated with a mailing.	dimension
attributes.followUpSequenceStartingDate	attributes.followUpSequenceStartingDate	The date when a follow-up sequence is scheduled to begin.	dimension
attributes.followUpTaskScheduledAt	attributes.followUpTaskScheduledAt	The scheduled date and time for a follow-up task.	dimension
attributes.followUpTaskType	attributes.followUpTaskType	The type of follow-up task to create, such as ‘follow_up’ or ‘no_reply’ for mailings.	dimension
attributes.followers	attributes.followers	The number of followers the company has on social media.	dimension
attributes.foundedAt	attributes.foundedAt	The founding date of the company.	dimension
attributes.from	attributes.from	For calls, this is the phone number used to place the call. For mailings, it is the email address the mailing was sent from.	dimension
attributes.industry	attributes.industry	The industry in which the company operates.	dimension
attributes.linkedInEmployees	attributes.linkedInEmployees	The number of employees listed on the company’s LinkedIn profile.	dimension
attributes.linkedInUrl	attributes.linkedInUrl	The URL of the company’s LinkedIn profile.	dimension
attributes.locality	attributes.locality	The primary geographic region associated with an account or prospect, such as ‘Eastern USA’.	dimension
attributes.mailboxAddress	attributes.mailboxAddress	The email address of the mailbox used for sending and syncing emails.	dimension
attributes.mailingType	attributes.mailingType	A category of mailings indicating if it was sent in a sequence, as a single email, or as part of a campaign.	dimension
attributes.markedAsSpamAt	attributes.markedAsSpamAt	The UTC datetime when the mailing server was notified that the email was marked as spam.	dimension
attributes.meetingDescription	attributes.meetingDescription	A description of the meeting or call associated with a task.	dimension
attributes.meetingDuration	attributes.meetingDuration	The duration of the meeting or call in minutes.	dimension
attributes.meetingLocation	attributes.meetingLocation	The physical or virtual location where the meeting or call is taking place.	dimension
attributes.meetingTitle	attributes.meetingTitle	The title or subject of the meeting or call.	dimension
attributes.messageId	attributes.messageId	The unique message ID of the mailing, which varies by mailbox provider.	dimension
attributes.name	attributes.name	The name of the resource (e.g., account name, prospect name).	dimension
attributes.note	attributes.note	A custom note associated with a call or an optional note for a task.	dimension
attributes.notifyThreadScheduledAt	attributes.notifyThreadScheduledAt	The date and time a mailing is scheduled to be bumped to the top of the user’s inbox, typically used for reminders or re-engagement.	dimension
attributes.notifyThreadStatus	attributes.notifyThreadStatus	The current status of a scheduled mailing bump. Possible values include ‘pending’, ‘sent’, or ‘skipped’.	dimension
attributes.numberOfEmployees	attributes.numberOfEmployees	The total number of employees for the associated company.	dimension
attributes.openCount	attributes.openCount	The cumulative number of times the mailing was opened by any recipient.	metric
attributes.openedAt	attributes.openedAt	The UTC datetime when the mailing was first opened by a prospect, if open tracking is enabled.	dimension
attributes.outcome	attributes.outcome	The outcome of a call, which can be ‘Answered’ or ‘Not Answered’.	dimension
attributes.recordingUrl	attributes.recordingUrl	The URL of the call’s audio recording.	dimension
attributes.references	attributes.references	A collection of identifiers or links to other related resources within the Outreach platform, enabling relationships between different data entities.	dimension
attributes.repliedAt	attributes.repliedAt	The UTC datetime when a prospect replied to the mailing.	dimension
attributes.replySentiment	attributes.replySentiment	The sentiment analysis score or category of a reply to a mailing.	dimension
attributes.retryAt	attributes.retryAt	The date and time when the email is scheduled to be retried for sending.	dimension
attributes.retryCount	attributes.retryCount	The number of times an email has been attempted to be sent again.	metric
attributes.retryInterval	attributes.retryInterval	The duration in seconds between retry attempts for sending an email.	dimension
attributes.returnedAt	attributes.returnedAt	The date and time when a call was returned.	dimension
attributes.scheduleId	attributes.scheduleId	The unique identifier for the schedule associated with a sequence.	metric
attributes.scheduledAt	attributes.scheduledAt	The date and time when a mailing was scheduled to be sent or a pending task is scheduled.	dimension
attributes.sequenceAction	attributes.sequenceAction	The action to take on the associated sequence for a call, such as ‘Advance’, ‘Finish’, ‘Finish - No Reply’, or ‘Finish - Replied’.	dimension
attributes.shouldRecordCall	attributes.shouldRecordCall	Indicates whether or not the call is recorded.	dimension
attributes.state	attributes.state	The current state of a call, mailing, or task.	dimension
attributes.stateChangedAt	attributes.stateChangedAt	The UTC datetime when the state of the call, mailing, or task last changed.	dimension
attributes.subject	attributes.subject	The subject line of a mailing.	dimension
attributes.tags	attributes.tags	A list of tag values associated with the record, such as [‘Interested’, ‘Meeting Booked’].	dimension
attributes.tickerSymbol	attributes.tickerSymbol	The stock market ticker symbol for a company associated with an account.	dimension
attributes.to	attributes.to	For calls, this is the phone number to which the call was placed. For mailings, it refers to the recipients.	dimension
attributes.touchedAt	attributes.touchedAt	The date and time when the account or prospect was last engaged or had an interaction.	dimension
attributes.trackLinks	attributes.trackLinks	A boolean field indicating if link clicking is tracked on the mailing.	dimension
attributes.trackOpens	attributes.trackOpens	A boolean field indicating if email opens are tracked on the mailing.	dimension
attributes.trashedAt	attributes.trashedAt	The date and time when a prospect or other resource was soft deleted (moved to trash).	dimension
attributes.uid	attributes.uid	The Outreach voice trace identifier for a call.	dimension
attributes.unsubscribedAt	attributes.unsubscribedAt	The time when the recipient unsubscribed from the mailing.	dimension
attributes.updatedAt	attributes.updatedAt	The date and time the resource was last updated.	dimension
attributes.updatedAt_date	attributes.updatedAt_date	The date and time when the record was last updated.	dimension
attributes.voicemailRecordingUrl	attributes.voicemailRecordingUrl	The URL of the call’s voicemail audio recording.	dimension
attributes.websiteUrl	attributes.websiteUrl	The website URL of the associated company.	dimension
id	id	The unique identifier for the resource.	dimension
type	type	The resource type (e.g., ‘calls’, ‘mailings’, ‘accounts’, ‘tasks’).	dimension