Partnerize: Most-used fields

The table below gives information about most-used fields that you can import from Partnerize. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Advertiser Reference	advertiser_reference	A unique reference or identifier for the advertiser.	metric
Click Conversion Rate	click_conversion_rate	The percentage of clicks that resulted in a conversion. This metric is available in the API’s aggregated overview reports.	metric
Country	country	The country associated with the transaction or user.	metric
Date	Date	The date of the event or record.	dimension
Date Time	date_time	The date and time of the event or record.	dimension
Date end	Date end	The end date of the reporting period.	dimension
Date start	Date start	The start date of the reporting period.	dimension
Total Clicks Converted	total_clicks_converted	The total number of clicks that resulted in a conversion.	metric
Type	type	A classification or category type for an entity, such as a conversion or report.	dimension
campaign_id	campaign_id	A unique identifier for a marketing campaign.	dimension
campaign_name	campaign_name	The name or title of the marketing campaign.	dimension
country_name	country_name	The name of the country associated with the transaction or user.	dimension
device_id	device_id	A unique identifier for the device used by the customer during a click or conversion.	dimension
device_name	device_name	The name or type of the device used by the customer.	dimension
e_cpa	e_cpa	The effective cost per action.	metric
partner_id	partner_id	A unique identifier for the partner.	dimension
partner_name	partner_name	The name of the partner.	dimension
partnership_model_id	partnership_model_id	A unique identifier for the partnership model associated with a campaign or publisher.	dimension
partnership_model_name	partnership_model_name	The name of the partnership model (e.g., CPA, CPL, RevShare).	dimension
total_clicks	total_clicks	The total number of clicks recorded.	metric
total_commission	total_commission	The total aggregate commission earned.	metric
total_conversion_items	total_conversion_items	The total number of items included in conversions.	metric
total_conversions	total_conversions	The total number of conversions recorded.	metric
total_order_value	total_order_value	The total monetary value of all confirmed orders or conversions.	metric
total_unique_clicks	total_unique_clicks	The total number of distinct clicks recorded.	metric
traffic_source_id	traffic_source_id	A unique identifier for the traffic source.	dimension
traffic_source_name	traffic_source_name	The name of the traffic source.	dimension