Piano: Most-used fields

The table below gives information about most-used fields that you can import from Piano. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Conversion rate	Conversion rate	The percentage of users who completed a desired action, such as a subscription or registration, as tracked by the Conversions Report.	metric
Conversions	Conversions	The total number of times a user completed a specific desired action (e.g., purchase, registration), as reported in the Conversions Report.	metric
Currency	Currency	The currency used for transactions and pricing (e.g., USD, EUR).	dimension
Date	Date	The date associated with an event, such as a conversion, subscription, or user action.	dimension
Experience ID	Experience ID	Unique identifier for a user experience or campaign within Piano’s Composer, used in the Conversions Report (exp_id).	dimension
source	Source	The origin or referrer of the user’s first visit to the digital property, such as a search engine, social media platform, or direct access.	dimension