Piano: Most-used fields

Piano: Most-used fields#

The table below gives information about most-used fields that you can import from Piano. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
Conversion rate Metric

The percentage of users who completed a desired action, such as a subscription or registration, as tracked by the Conversions Report.

Conversions Metric

The total number of times a user completed a specific desired action (e.g., purchase, registration), as reported in the Conversions Report.

Currency Dimension

The currency used for transactions and pricing (e.g., USD, EUR).

Date Dimension

The date associated with an event, such as a conversion, subscription, or user action.

Experience ID Dimension

Unique identifier for a user experience or campaign within Piano's Composer, used in the Conversions Report (`exp_id`).

source Source Dimension

The origin or referrer of the user's first visit to the digital property, such as a search engine, social media platform, or direct access.