Piano: Most-used fields

The table below gives information about most-used fields that you can import from Piano. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Access Count	Access Count	Total number of visits made by a user over their entire existence.	metric
Address 1	Address 1	The first line of the user’s billing or contact address.	dimension
Address 2	Address 2	The second line of the user’s billing or contact address, if applicable.	dimension
Address city	Address city	The city component of the user’s billing or contact address.	dimension
Address country	Address country	The country component of the user’s billing or contact address.	dimension
Address state	Address state	The state or province component of the user’s billing or contact address.	dimension
Auto Renew Enabled	Auto Renew Enabled	Indicates whether a subscription is set to automatically renew at the end of its term.	dimension
Billing Zip Code	Billing Zip Code	The postal code associated with the user’s billing address.	metric
Cancellation Date	Cancellation Date	The date when a subscription was canceled.	dimension
Charge Count	Charge Count	The total number of charges made against a subscription or user account.	metric
City	City	The city component of a user’s registered or primary address.	dimension
Company Name	Company Name	The name of the publisher’s application or organization associated with the data.	dimension
Conversion rate	Conversion rate	The percentage of users who completed a desired action, such as a subscription or registration, as tracked by the Conversions Report.	dimension
Conversions	Conversions	The total number of times a user completed a specific desired action (e.g., purchase, registration), as reported in the Conversions Report.	dimension
Country	Country	The country component of a user’s registered or primary address.	dimension
Currency	Currency	The currency used for transactions and pricing (e.g., USD, EUR).	dimension
Date	Date	The date associated with an event, such as a conversion, subscription, or user action.	dimension
Email	Email	The primary email address of the user.	dimension
Experience ID	Experience ID	Unique identifier for a user experience or campaign within Piano’s Composer, used in the Conversions Report (exp_id).	dimension
First Name	First Name	The first name of the user.	dimension
Has Trial?	Has Trial?	Boolean indicator showing whether a subscription included a trial period.	dimension
ID	ID	A unique identifier for a record or entity, such as an application, user, subscription, or conversion event.	dimension
Last Billing Date	Last Billing Date	The date of the most recent successful billing for a subscription.	dimension
Last Name	Last Name	The last name or surname of the user.	dimension
Money Spent	Money Spent	The total monetary amount spent by a user on subscriptions or other purchases.	dimension
Name	Name	The name associated with an entity, such as an application, product, offer, or user.	dimension
Name (first and last)	Name (first and last)	The combined first and last names of the user.	dimension
Next Billing Date	Next Billing Date	The date when the next billing cycle for a subscription is scheduled.	dimension
Offer Template ID	Offer Template ID	Unique identifier for the offer template used in a subscription or conversion event.	dimension
Offer Template Name	Offer Template Name	The name of the offer template presented to the user.	dimension
Phone	Phone	The contact phone number of the user.	dimension
Postal code	Postal code	The postal code component of a user’s registered or primary address.	dimension
Price	Price	The monetary price of a product, offer, or subscription.	dimension
Promo Code	Promo Code	The promotional code applied to a subscription or purchase.	dimension
Renewed	Renewed	Indicates whether a subscription has been successfully renewed.	dimension
Resource ID (RID)	Resource ID (RID)	Unique identifier for a specific digital resource or content item to which access is granted.	dimension
Resource Name	Resource Name	The human-readable name of the digital resource or content item.	dimension
Start Date	Start Date	The activation date of a subscription or the beginning of a specific period.	dimension
State	State	The state or province component of a user’s registered or primary address.	dimension
Status	Status	The current status of a subscription (e.g., active, canceled, expired) or user account.	dimension
Subscription Grace Period Start Date	Subscription Grace Period Start Date	The date when a subscription enters a grace period after a payment failure.	dimension
Subscription Trial End Date	Subscription Trial End Date	The date when a subscription’s trial period concludes.	dimension
Tax	Tax	The amount of tax applied to a transaction or subscription.	dimension
Tax base	Tax base	The subtotal amount used to calculate tax before tax is applied.	dimension
Tax country	Tax country	The country jurisdiction used for tax calculation.	dimension
Tax rate	Tax rate	The percentage rate of tax applied to a transaction.	metric
Tax state/province	Tax state/province	The state or province jurisdiction used for tax calculation.	dimension
Term ID	Term ID	Unique identifier for the specific term (e.g., monthly, annual) of a subscription.	dimension
Term Name	Term Name	The human-readable name of the subscription term (e.g., ‘1 Month’, ‘Annual’).	dimension
Total $ Charged	Total $ Charged	The total monetary value successfully charged to a user for subscriptions or purchases.	metric
Total $ Refunded	Total $ Refunded	The total monetary value refunded to a user for canceled subscriptions or purchases.	metric
URL	URL	The web address associated with the event, such as the page where a conversion or user interaction took place.	dimension
User	User	Represents an individual user being tracked by the platform, identified by a unique ID, for whom subscription, entitlement, and behavioral data is collected.	dimension
User Access Expiration Date	User Access Expiration Date	The date when a user’s entitlement or access to a resource will expire.	dimension
User ID	User ID	A unique identifier for a user within the Piano platform, crucial for linking data across reports like the Users Report.	dimension
User ID (UID)	User ID (UID)	A unique identifier for a user within the Piano platform, often explicitly referred to as UID in documentation.	dimension
device	Device	The device used by the user when interacting with the digital property, which can include information like device type, brand, and operating system, often derived through native data enrichment.	dimension
source	Source	The origin or referrer of the user’s first visit to the digital property, such as a search engine, social media platform, or direct access.	dimension