Piwik PRO: Most-used fields#
The table below gives information about most-used fields that you can import from Piwik PRO. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
bounce_rate Metric
The percentage of sessions where users viewed only one page and exited without further interaction.
bounces Metric
The total number of sessions that resulted in a bounce (single page view).
browser_engine Dimension
The rendering engine used by the user's browser (e.g., WebKit, Gecko).
browser_language_iso639 Dimension
The language setting of the user's browser, in ISO 639 format.
browser_version Metric
The version of the web browser used by the visitor.
campaign_content Dimension
The specific content or ad creative used in a marketing campaign.
campaign_gclid Dimension
Google Click ID (Gclid), a URL parameter identifying details of ad clicks from Google Ads campaigns.
campaign_id Dimension
The unique identifier of a marketing campaign.
campaign_name Dimension
The name of the campaign associated with the visitor's session.
content_impressions Metric
The total number of times content blocks were displayed to users.
content_interaction_rate Metric
The rate at which users interacted with displayed content.
content_interactions Metric
The total number of times users interacted with content blocks.
content_name Dimension
The title or name describing the tracked content block.
cookie_id Dimension
The unique identifier stored in a user's cookie.
custom_event_action Dimension
The specific action performed within a custom event, such as "video-play".
custom_event_category Dimension
The classification or grouping of a custom event, such as "video" or "form".
custom_event_name Dimension
The name or label associated with a specific custom event, providing more detail about the action.
custom_event_value Dimension
The numerical value assigned to a custom event, often used to quantify the impact or worth of an action, such as the number of items purchased or the total cost of an interaction.
custom_events Metric
The total number of custom events tracked.
device_brand Dimension
The brand of the device used by the visitor.
device_model Dimension
The model of the device used by the visitor.
device_type Dimension
The type of device used by the visitor (e.g., 'desktop', 'mobile', 'tablet').
ecommerce_abandoned_carts Metric
The count or value of shopping carts that were initiated with products but not converted into a completed purchase. This metric is calculated by Piwik PRO based on tracked cart interactions and sessions that end without an order.
ecommerce_conversions Metric
Represents completed transactions or orders within your online store. This data is collected through specific ecommerce events and tags, providing insights into successful purchases and revenue generation.
end_date Dimension
The end date for the data retrieval period.
entries Metric
Represents the number of visits that began on a specific page, indicating the entry point for user sessions on your website or app.
event_custom_dimension_{NUM} Dimension
An additional data attribute configured to collect specific details about events, such as page views or downloads. Each dimension is identified by a unique number and provides extra context beyond standard event parameters.
event_id Dimension
The unique identifier for a specific event record in the database.
event_type Dimension
The classification of a user action on the website or app, such as a page view, custom event, goal conversion, download, or outlink.
event_url Dimension
The URL of the page where an event occurred.
events Metric
The total number of tracked actions or interactions.
exits Metric
Represents the number of visits that concluded on a specific page, indicating where user sessions ended on your website or app.
goal_conversions Metric
The total number of times defined goals were achieved.
goal_id Dimension
The unique identifier of a specific goal.
goal_revenue Metric
The revenue associated with a specific goal completion. Piwik PRO can track total revenue and revenue per visit for each goal.
google_ads_campaign_id Metric
The unique identifier for a specific advertising campaign within Google Ads. This ID allows you to track and analyze the performance of individual Google Ads campaigns within Piwik PRO reports.
google_ads_campaign_name Dimension
Represents the name of the Google Ads campaign associated with the collected user behavior or conversion data within Piwik PRO reports. This data is downloaded from Google Ads as part of the integration.
keyword Dimension
The search term used by a visitor to find the website.
location_country_name Dimension
The name of the country from which the user's activity originated.
location_latitude Dimension
The latitude coordinate of the user's geographical location.
location_longitude Dimension
The longitude coordinate of the user's geographical location.
medium Dimension
The general category of the source, such as 'organic', 'cpc', or 'referral'.
operating_system Dimension
The operating system used by the visitor (e.g., Windows, macOS, Android).
operating_system_version Metric
The version of the operating system used by the visitor.
order_id Dimension
The unique identifier for an e-commerce order.
page_views Metric
The total number of times pages were viewed.
referrer_type Dimension
The type of referrer that led a visitor to the website, such as 'direct', 'search_engine', or 'website'.
resolution Dimension
The screen resolution of the device used by the visitor (width x height).
resolution_height Dimension
The height of the screen resolution of the device used by the visitor.
resolution_width Dimension
The width of the screen resolution of the device used by the visitor.
returning_visitors_rate Metric
The percentage of visitors who have previously visited the website or application.
revenue Metric
The total monetary value generated from sales or goal conversions.
session_entry_url Dimension
The URL of the first page visited in a session.
session_exit_url Dimension
The URL of the last page visited in a session.
session_goals Dimension
A collection of goals achieved within a single user session.
session_id Dimension
The unique identifier for a user's session.
session_total_ecommerce_conversions Metric
The total number of e-commerce conversions recorded within a single user session.
session_total_events Metric
The total number of events that occurred within a single session.
session_total_goal_conversions Metric
The total number of goal conversions achieved within a single session.
session_total_outlinks Metric
The total number of clicks on external links within a session.
session_total_page_views Metric
The total number of page views within a single session.
session_total_time Metric
The total duration of a user's session on the website or app.
session_unique_outlinks Metric
The number of unique external links clicked within a session.
session_unique_page_views Metric
The number of unique pages viewed within a single session.
sessions Metric
The total number of user sessions on the website or application.
source Dimension
The origin of the website traffic, such as 'Google' or 'Facebook'.
source_medium Dimension
A combination of the traffic source and medium, providing a more detailed view of where users came from.
start_date Dimension
The start date for the data retrieval period.
time_on_page Metric
The amount of time users spent viewing a specific page.
timestamp Dimension
The exact date and time when an event occurred.
unique_content_impressions Metric
The number of unique times content blocks were displayed to users.
unique_page_views Metric
The number of unique pages viewed during visits.
user_id Dimension
A persistent identifier for a user, allowing tracking across multiple sessions and devices.
users Metric
The total number of unique users who visited a website or used an application within a specified period. This metric provides a count of distinct individuals.
visitor_days_since_first_session Metric
The number of days that have passed since the visitor's very first session.
visitor_days_since_last_session Metric
The number of days that have passed since the visitor's last session.
visitor_id Dimension
The unique identifier assigned to a visitor.
visitor_returning Dimension
Indicates whether a visitor is returning (e.g., '1' for returning, '0' for new).
visitor_session_number Metric
The sequential number of the visitor's current session.
visitors Metric
The total number of unique visitors to the website or application.
website_name Dimension
The name of the website or application where the analytics data was collected.