Semrush: Most-used fields

The table below gives information about most-used fields that you can import from Semrush. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Ab	Adwords Block	Data related to Google Ads (formerly AdWords) within Semrush reports. This field captures information pertaining to paid search listings, ad copy, or a specific element of an ad’s presence on the search engine results page (SERP).	metric
Ac	Adwords Cost	The estimated monthly cost of running paid search campaigns for a domain.	metric
Ad	Adwords Keywords	The number of keywords for which a domain’s ads are displayed in paid search results.	metric
At	Adwords Traffic	The estimated monthly traffic a domain receives from paid search campaigns.	metric
Co	Competition	The level of competition among advertisers for a specific keyword in paid search.	metric
Cp	CPC	The average Cost Per Click for a keyword in paid search advertising.	metric
Database Id	Database Id	A unique identifier for the geographical database (e.g., ‘us’ for United States) used for data collection.	metric
Database Name	Database Name	The name of the geographical database (e.g., ‘United States’) from which the data is sourced.	dimension
Dn	Domain	The domain name of the website being analyzed.	dimension
Ds	Description	The meta description or a short descriptive text associated with a search result or ad.	dimension
Dt	Date	The specific date for which the report data is provided.	dimension
Fk	SERP Features	The types of special search engine results page (SERP) features (e.g., featured snippets, local pack) present for a keyword.	dimension
Input Domain	Input Domain	The domain provided as the target for a report or analysis.	dimension
Input Phrase	Input Phrase	The keyword or phrase provided as the target for a report or analysis.	dimension
Input Url	Input Url	The URL provided as the target for a report or analysis.	dimension
Kd	Keyword Difficulty	A metric indicating how difficult it is to rank organically for a specific keyword.	metric
Keywords SERP Features	Keywords SERP Features	A list of special search engine results page (SERP) features (e.g., featured snippets, local pack) present for a keyword.	dimension
Nq	Search Volume	The average monthly number of searches for a given keyword.	metric
Nr	Number of Results	The total number of search results returned for a specific keyword query.	metric
Ph	Keyword	The search keyword or phrase being analyzed.	dimension
Po	Position	The current ranking position of a domain or URL for a specific keyword in search results.	metric
Position Diff from Start	Position Diff from Start	The change in a keyword’s ranking position compared to its initial recorded position in a Position Tracking campaign. This metric indicates whether a keyword has improved (risen), declined (fallen), been newly ranked, or lost its ranking.	metric
Rr	Related Relevance	Indicates the degree to which a retrieved keyword is relevant to the original seed keyword used in a search query. This metric helps in identifying keywords that are closely related in meaning or context.	metric
Site Category	Site Category	This field indicates the primary industry or niche category that a website belongs to. It helps in classifying domains for competitive analysis and market research.	dimension
Site Vertical	Site Vertical	This field specifies the business sector or industry vertical to which a website belongs. It allows for analysis within specific market segments.	dimension
Td	Trends	Historical data or patterns showing changes over time for a specific metric like search volume or traffic.	dimension
Tg	Traffic	The estimated total traffic for a keyword or domain.	metric
Tt	Title	The title of a webpage as it appears in search results or a meta title.	dimension
Ur	Url	The specific URL being analyzed or associated with a record.	dimension
Vu	Visible Url	The visible URL displayed in search results for a domain or a specific URL. It represents the user-friendly URL shown to users, often a cleaner version of the actual URL.	dimension
anchor		The specific text used in a hyperlink from a source page to a target page. This is a key metric in backlink analysis.	dimension
backlinks_num		The total count of backlinks pointing to a specific domain or URL.	metric
campaign_id	Campaign ID	A unique identifier for a specific position tracking or advertising campaign within a project.	dimension
campaign_url	Campaign URL	The URL associated with a specific tracking campaign.	dimension
country		The country or region database from which the data is collected. Semrush collects data from many country/region databases.	dimension
domain		The unique name of a website being analyzed. This field is used to specify the target website for various reports like Domain Analytics, Backlinks, or Position Tracking.	dimension
domain_ascore		The Authority Score of a domain, a Semrush metric that measures the overall quality, trustworthiness, and SEO strength of a website.	metric
first_seen		The date when a specific backlink or domain was first identified or recorded by Semrush.	dimension
image_alt			dimension
image_url			dimension
ip		The IP address of the referring domain or server. This can be used for backlink analysis to identify linking patterns.	dimension
last_seen		The most recent date when a specific backlink or domain was identified or recorded by Semrush.	dimension
lostlink		Indicates if a previously existing backlink is no longer active or found.	dimension
newlink		Indicates if a backlink is newly acquired and identified by Semrush.	dimension
nofollow		Indicates whether a backlink has a ‘nofollow’ attribute, which suggests that search engines should not pass link equity to the linked page.	dimension
project_chunk	Chunk	Refers to a specific segment or portion of data collected from a Semrush project or a project tracking campaign.	metric
project_date		The specific date for which data is retrieved for a project or report. This allows for historical data retrieval or focusing on a particular time frame.	dimension
project_id	Project ID	A unique identifier for a Semrush project.	dimension
project_name	Project Name	The user-defined name given to a Semrush project.	dimension
project_tools		The specific Semrush tools or campaigns associated with a project, such as Position Tracking or Site Audit.	dimension
project_url	Project URL	The primary domain or URL for which a Semrush project is set up.	dimension
redirect_url		The URL to which a source URL redirects. This is typically found in backlink reports, indicating if a referring link points to a redirected page.	dimension
response_code			dimension
source_title		The title of the web page from which a backlink originates.	dimension
source_url		The URL of the page that contains the backlink.	dimension
target_url		The URL of the page to which a backlink points.	dimension