Semrush: Most-used fields

The table below gives information about most-used fields that you can import from Semrush. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Ab	Adwords Block		metric
Ac	Adwords Cost	The estimated monthly budget a domain spends on PPC ads in a given country.	metric
Ad	Adwords Keywords	The number of keywords that bring users to a domain via Google’s paid search results.	metric
Am	Adwords Keywords Difference	The difference in the number of paid keywords a domain has between the current and the previous month.	metric
At	Adwords Traffic	The estimated number of users per month that visit a domain from paid search results.	metric
Bm	Adwords Traffic Difference	The difference in the volume of paid traffic a domain gets between the current and the previous month.	metric
Cm	Adwords Cost Difference	The difference in a domain’s estimated monthly PPC budget between the current and the previous month.	metric
Co	Competition	The level of competition between advertisers for a given keyword. (The lower the value, the lower the competition).	metric
Cp	CPC	The average price that advertisers pay for a user’s click on an ad triggered by a given keyword (in USD).	metric
Cr	Competitor Relevance		metric
Database Id	Database Id		metric
Database Name	Database Name	The regional database where the data is drawn from (e.g., us, uk, fr).	dimension
Dn	Domain	The domain name.	dimension
Ds	Description		dimension
Dt	Date	The date of the report in YYYYMMDD format.	dimension
Fk	SERP Features	The SERP Features that are present for the keyword in search results.	metric
Input Domain	Input Domain	The domain that was used in the query.	dimension
Input Phrase	Input Phrase	The keyword (phrase) that was used in the query.	dimension
Input Url	Input Url		dimension
Kd	Keyword Difficulty	An index from 1 to 100 that shows how hard it would be for a new website to rank in the top 10 of Google for a given keyword.	metric
Keywords SERP Features	Keywords SERP Features		dimension
Np	Common Keywords		metric
Nq	Search Volume	The average number of monthly searches for a given keyword in a chosen country.	metric
Nr	Number of Results	The number of URLs displayed in organic search results for a given keyword.	metric
Oc	Organic Cost	The estimated price of organic traffic that a domain gets from its keywords in a given country.	metric
Om	Organic Keywords Difference	The difference in the number of organic keywords a domain has between the current and the previous month.	metric
Or	Organic Keywords	The number of keywords that bring users to a domain via Google’s organic search results.	metric
Ot	Organic Traffic	The estimated number of users per month that visit a domain from organic search results.	metric
Pc	Number of Keywords		metric
Pd	Position Difference	The difference between a domain’s current and previous ranking in organic search results for a given keyword.	metric
Ph	Keyword	The keyword for which data is being provided.	dimension
Po	Position	The ranking of a domain in organic search results for a given keyword.	metric
Pp	Previous Position	The previous ranking of a domain in organic search results for a given keyword.	metric
Rk	Rank	Semrush Rank of the domain, based on its organic traffic and keywords.	metric
Rr	Related Relevance		metric
Tc	Traffic Cost (%)	The percentage of total traffic cost generated by a particular keyword for the domain.	metric
Td	Trends	The interest of searchers in a given keyword over the previous 12 months.	dimension
Tg	Traffic	The estimated traffic brought to the website for a given keyword.	metric
Tm	Organic Traffic Difference	The difference in the volume of organic traffic a domain gets between the current and the previous month.	metric
Tr	Traffic (%)	The share of traffic that a domain gets for a given keyword.	metric
Ts	Timestamp	The date and time of the report generation in YYYY-MM-DD HH:MM:SS format.	metric
Tt	Title		dimension
Um	Organic Cost Difference	The difference in a domain’s estimated organic traffic price between the current and the previous month.	metric
Un	Ad id		metric
Ur	Url	The URL that is ranking in search results for the keyword.	dimension
Vu	Visible Url		dimension
anchor	Anchor	The anchor text of the backlink.	dimension
backlinks_num	Backlinks Number	The number of backlinks from the referring domain.	metric
campaign_id	Campaign ID		metric
campaign_url	Campaign URL		dimension
country	Country	The country associated with the referring domain’s IP address.	dimension
domain_ascore	Domain A Score		metric
external_num	External Number	The number of external links on the source page.	metric
first_seen	First Seen	The date when the backlink was first discovered.	metric
form	Form	Indicates whether the backlink is within a <form> tag.	dimension
image	Image	Indicates whether the backlink is an image link.	dimension
image_alt	Image Alt	The ‘alt’ attribute of the linked image.	dimension
image_url	Image URL	The URL of the linked image.	dimension
internal_num	Internal Number	The number of internal links on the source page.	metric
ip	IP	The IP address of the referring domain.	dimension
last_seen	Last Seen	The date when the backlink was last seen by the crawler.	metric
lostlink	Lost Link	Indicates that the backlink was lost.	dimension
newlink	New Link	Indicates that the backlink is new.	dimension
nofollow	No Follow	Indicates whether the backlink has the ‘nofollow’ attribute.	dimension
page_ascore	Page A Score	Page Authority Score, which measures the overall quality and SEO value of a webpage.	metric
project_Tg	Keyword Tags	Tags assigned to the keyword within the Position Tracking campaign.	dimension
project_chunk	Chunk		metric
project_id	Project ID	The unique identifier of the project.	metric
project_name	Project Name	The name of the project.	dimension
project_tools	Project Tools		dimension
project_url	Project URL	The URL of the project.	dimension
source_title	Source Title	The title of the page where the backlink is located.	dimension
source_url	Source URL	The URL of the page where the backlink is located.	dimension
target_url	Target URL	The URL that the backlink points to.	dimension