Semrush: Most-used fields#
The table below gives information about most-used fields that you can import from Semrush. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Ab Adwords Block Metric
Data related to Google Ads (formerly AdWords) within Semrush reports. This field captures information pertaining to paid search listings, ad copy, or a specific element of an ad's presence on the search engine results page (SERP).
Ac Adwords Cost Metric
The estimated monthly cost of running paid search campaigns for a domain.
Ad Adwords Keywords Metric
The number of keywords for which a domain's ads are displayed in paid search results.
At Adwords Traffic Metric
The estimated monthly traffic a domain receives from paid search campaigns.
Co Competition Metric
The level of competition among advertisers for a specific keyword in paid search.
Cp CPC Metric
The average Cost Per Click for a keyword in paid search advertising.
Database Id Dimension
A unique identifier for the geographical database (e.g., 'us' for United States) used for data collection.
Database Name Dimension
The name of the geographical database (e.g., 'United States') from which the data is sourced.
Dn Domain Dimension
The domain name of the website being analyzed.
Ds Description Dimension
The meta description or a short descriptive text associated with a search result or ad.
Dt Date Dimension
The specific date for which the report data is provided.
Fk SERP Features Dimension
The types of special search engine results page (SERP) features (e.g., featured snippets, local pack) present for a keyword.
Input Domain Dimension
The domain provided as the target for a report or analysis.
Input Phrase Dimension
The keyword or phrase provided as the target for a report or analysis.
Input Url Dimension
The URL provided as the target for a report or analysis.
Kd Keyword Difficulty Metric
A metric indicating how difficult it is to rank organically for a specific keyword.
Keywords SERP Features Dimension
A list of special search engine results page (SERP) features (e.g., featured snippets, local pack) present for a keyword.
Nq Search Volume Metric
The average monthly number of searches for a given keyword.
Nr Number of Results Metric
The total number of search results returned for a specific keyword query.
Oc Organic Cost Metric
This field represents the estimated monetary value of organic traffic to a website, calculated as the hypothetical cost of acquiring the same traffic through paid advertisements. It reflects the potential ad spend saved through organic search efforts.
Or Organic Keywords Metric
This field indicates the number of keywords for which a domain ranks within Google's top 100 organic search results.
Ot Organic Traffic Metric
This field represents the estimated number of visitors a website receives from organic search results.
Ph Keyword Dimension
The search keyword or phrase being analyzed.
Po Position Metric
The current ranking position of a domain or URL for a specific keyword in search results.
Position Type Metric
The classification of a search engine position, differentiating between a regular organic position and specific SERP (Search Engine Results Page) features. Examples include regular organic positions, Intent Informational Positions, and Intent Transactional Positions.
Rk Rank Metric
The Semrush Rank represents a website's popularity, determined by the organic traffic it receives from Google's top 100 search results. This rank is specific to domains and will return 0 for URLs, subfolders, and subdomains.
Rr Related Relevance Metric
Indicates the degree to which a retrieved keyword is relevant to the original seed keyword used in a search query. This metric helps in identifying keywords that are closely related in meaning or context.
SERP Features by Position Metric
This field provides data on SERP (Search Engine Results Page) features found for tracked keywords within Semrush's Position Tracking tool. It allows users to analyze the types of SERP features, such as featured snippets, local packs, or video carousels, associated with specific keyword rankings for a website or a competitor.
Td Trends Dimension
Historical data or patterns showing changes over time for a specific metric like search volume or traffic.
Tg Traffic Metric
The estimated total traffic for a keyword or domain.
Tt Title Dimension
The title of a webpage as it appears in search results or a meta title.
Ur Url Dimension
The specific URL being analyzed or associated with a record.
Vu Visible Url Dimension
The visible URL displayed in search results for a domain or a specific URL. It represents the user-friendly URL shown to users, often a cleaner version of the actual URL.
anchor Dimension
The specific text used in a hyperlink from a source page to a target page. This is a key metric in backlink analysis.
backlinks_num Metric
The total count of backlinks pointing to a specific domain or URL.
campaign_id Campaign ID Dimension
A unique identifier for a specific position tracking or advertising campaign within a project.
campaign_url Campaign URL Dimension
The URL associated with a specific tracking campaign.
country Dimension
The country or region database from which the data is collected. Semrush collects data from many country/region databases.
domain Dimension
The unique name of a website being analyzed. This field is used to specify the target website for various reports like Domain Analytics, Backlinks, or Position Tracking.
domain_ascore Metric
The Authority Score of a domain, a Semrush metric that measures the overall quality, trustworthiness, and SEO strength of a website.
first_seen Dimension
The date when a specific entity, such as a backlink, keyword, or URL, was first identified and recorded by Semrush. This field is valuable for historical data analysis, particularly in backlink and keyword reports.
image_alt Dimension
The alternative text (alt text) associated with an image that serves as a backlink. This provides a textual description of the image content.
image_url Dimension
The URL of the image that functions as a backlink. This indicates the exact location of the image on the web.
ip Dimension
The IP address of the referring domain that provides a backlink to a tracked website. This field is available in backlink reports.
last_seen Dimension
The most recent date when a specific entity, such as a backlink, keyword, or URL, was observed by Semrush. This field is used for tracking the ongoing presence or changes in historical data reports.
lostlink Dimension
Indicates if a previously existing backlink is no longer active or found.
newlink Dimension
Indicates if a backlink is newly acquired and identified by Semrush.
nofollow Dimension
Indicates whether a backlink has a 'nofollow' attribute, which suggests that search engines should not pass link equity to the linked page.
page_ascore Metric
Page Authority Score is a proprietary Semrush metric that measures the overall quality of a URL and its influence on SEO. This score is derived from factors such as the number of backlinks, referring domains, and organic search traffic.
project_chunk Chunk Metric
Refers to a specific segment or portion of data collected from a Semrush project or a project tracking campaign.
project_date Dimension
The specific date for which data is retrieved for a project or report. This allows for historical data retrieval or focusing on a particular time frame.
project_id Project ID Dimension
A unique identifier for a Semrush project.
project_name Project Name Dimension
The user-defined name given to a Semrush project.
project_tools Dimension
The specific Semrush tools or campaigns associated with a project, such as Position Tracking or Site Audit.
project_url Project URL Dimension
The primary domain or URL for which a Semrush project is set up.
redirect_url Dimension
The final URL in a series of redirects. This shows where a URL ultimately points after all redirection steps.
response_code Dimension
The HTTP status code returned by a server when a URL is accessed, indicating the outcome of the request (e.g., 200 OK, 404 Not Found, 301 Redirect). This field is relevant in Site Audit reports and general API responses.
sitewide Dimension
This field represents data collected across an entire website or domain. It encompasses comprehensive metrics related to the domain's online visibility, including organic and paid search rankings, traffic analytics, backlink profiles, and competitive insights. This data allows for a holistic understanding of a website's performance and market position.
source_size Metric
The size of the household associated with the audience of the target domain, enabling analysis of household demographics.
source_title Dimension
The title of the web page from which a backlink originates.
source_url Dimension
The URL of the page that contains the backlink.
target_title Dimension
The title of the target page or resource as it appears in search results or within website metadata. This is a key element for SEO analysis and competitive research, often found in URL or page-level reports.
target_url Dimension
The URL of the page to which a backlink points.