Semrush: Most-used fields

The table below gives information about most-used fields that you can import from Semrush. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Ab	Adwords Block	Data related to Google Ads (formerly AdWords) within Semrush reports. This field captures information pertaining to paid search listings, ad copy, or a specific element of an ad’s presence on the search engine results page (SERP).	metric
Ac	Adwords Cost	The estimated monthly cost of running paid search campaigns for a domain.	metric
Ad	Adwords Keywords	The number of keywords for which a domain’s ads are displayed in paid search results.	metric
At	Adwords Traffic	The estimated monthly traffic a domain receives from paid search campaigns.	metric
Co	Competition	The level of competition among advertisers for a specific keyword in paid search.	metric
Cp	CPC	The average Cost Per Click for a keyword in paid search advertising.	metric
Database Id	Database Id	A unique identifier for the geographical database (e.g., ‘us’ for United States) used for data collection.	metric
Database Name	Database Name	The name of the geographical database (e.g., ‘United States’) from which the data is sourced.	dimension
Dn	Domain	The domain name of the website being analyzed.	dimension
Ds	Description	The meta description or a short descriptive text associated with a search result or ad.	dimension
Dt	Date	The specific date for which the report data is provided.	dimension
Fk	SERP Features	The types of special search engine results page (SERP) features (e.g., featured snippets, local pack) present for a keyword.	dimension
Input Domain	Input Domain	The domain provided as the target for a report or analysis.	dimension
Input Phrase	Input Phrase	The keyword or phrase provided as the target for a report or analysis.	dimension
Input Url	Input Url	The URL provided as the target for a report or analysis.	dimension
Kd	Keyword Difficulty	A metric indicating how difficult it is to rank organically for a specific keyword.	metric
Keywords SERP Features	Keywords SERP Features	A list of special search engine results page (SERP) features (e.g., featured snippets, local pack) present for a keyword.	dimension
Nq	Search Volume	The average monthly number of searches for a given keyword.	metric
Nr	Number of Results	The total number of search results returned for a specific keyword query.	metric
Ph	Keyword	The search keyword or phrase being analyzed.	dimension
Po	Position	The current ranking position of a domain or URL for a specific keyword in search results.	metric
Rr	Related Relevance	This field represents a metric indicating the relevance of related keywords to a queried term. It is typically found within Keyword Reports, such as “Related Keywords” reports, and helps in understanding how closely associated a keyword is to other suggested terms.	metric
Td	Trends	Historical data or patterns showing changes over time for a specific metric like search volume or traffic.	dimension
Tg	Traffic	The estimated total traffic for a keyword or domain.	metric
Tt	Title	The title of a webpage as it appears in search results or a meta title.	dimension
Ur	Url	The specific URL being analyzed or associated with a record.	dimension
Vu	Visible Url	The visible URL displayed in search results for a domain or a specific URL. It represents the user-friendly URL shown to users, often a cleaner version of the actual URL.	dimension
anchor	Anchor	The text used in a hyperlink pointing to the target URL.	dimension
backlinks_num	Backlinks Number	The total number of backlinks pointing to a domain or URL.	metric
campaign_id	Campaign ID	A unique identifier for a specific position tracking or advertising campaign within a project.	metric
campaign_url	Campaign URL	The URL associated with a specific tracking campaign.	dimension
country	Country	The country code or name of the geographical location for which data is requested or reported.	dimension
domain_ascore	Domain A Score	Semrush’s proprietary metric for a domain’s overall authority and trustworthiness based on backlink data.	metric
first_seen	First Seen	The date when a specific backlink or record was first detected by Semrush.	metric
image_alt	Image Alt	The alternative text (alt text) associated with an image within a source page of a backlink.	dimension
image_url	Image URL	The URL of an image that is part of a backlink or ad.	dimension
ip	IP	The IP address of the referring domain or hosting server for a backlink.	dimension
last_seen	Last Seen	The date when a specific backlink or record was last detected by Semrush.	metric
lostlink	Lost Link	Indicates if a backlink that was previously present is no longer detected.	dimension
newlink	New Link	Indicates if a backlink is newly discovered and added to the index.	dimension
nofollow	No Follow	Indicates whether a backlink has a “nofollow” attribute, suggesting search engines should not pass link equity.	dimension
project_chunk	Chunk	A segment or batch of data within a project-based report, often used for handling large datasets or for pagination when retrieving information from Semrush’s Project API, such as Position Tracking campaign data.	metric
project_id	Project ID	A unique identifier for a Semrush project.	metric
project_name	Project Name	The user-defined name given to a Semrush project.	dimension
project_tools	Project Tools	A list of tools enabled or used within a Semrush tracking project.	dimension
project_url	Project URL	The primary domain or URL for which a Semrush project is set up.	dimension
source_title	Source Title	The title of the webpage from which a backlink originates.	dimension
source_url	Source URL	The URL of the webpage from which a backlink originates.	dimension
target_url	Target URL	The URL on the analyzed domain that the backlink points to.	dimension