Semrush

The table below gives information about all the data fields that you can import from Semrush.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name below refers to how the name displayed in Adverity.

Field UI name	Field API name	Description	Use in Adverity
Ad id			dimension
Adwords Block			metric
Common Keywords			dimension
Competitor Relevance			metric
Number of Keywords			metric
Visibile Url			dimension
Adwords Cost	Ac	The estimated monthly budget a domain spends on PPC ads in a given country.	metric
Adwords Keywords	Ad	The number of keywords that bring users to a domain via Google’s paid search results.	metric
Adwords Keywords Difference	Am	The difference in the number of paid keywords a domain has between the current and the previous month.	metric
Adwords Traffic	At	The estimated number of users per month that visit a domain from paid search results.	metric
Adwords Traffic Difference	Bm	The difference in the volume of paid traffic a domain gets between the current and the previous month.	metric
Adwords Cost Difference	Cm	The difference in a domain’s estimated monthly PPC budget between the current and the previous month.	metric
Competition	Co	The level of competition between advertisers for a given keyword. (The lower the value, the lower the competition).	metric
CPC	Cp	The average price that advertisers pay for a user’s click on an ad triggered by a given keyword (in USD).	metric
Database Id	Database Id		metric
Database Name	Database Name	The regional database where the data is drawn from (e.g., us, uk, fr).	dimension
Domain	Dn	The domain name.	dimension
Date	Dt	The date of the report in YYYYMMDD format.	dimension
SERP Features	Fk	The SERP Features that are present for the keyword in search results.	metric
Input Domain	Input Domain	The domain that was used in the query.	dimension
Input Phrase	Input Phrase	The keyword (phrase) that was used in the query.	dimension
Keyword Difficulty	Kd	An index from 1 to 100 that shows how hard it would be for a new website to rank in the top 10 of Google for a given keyword.	metric
Search Volume	Nq	The average number of monthly searches for a given keyword in a chosen country.	metric
Number of Results	Nr	The number of URLs displayed in organic search results for a given keyword.	metric
Organic Cost	Oc	The estimated price of organic traffic that a domain gets from its keywords in a given country.	metric
Organic Keywords Difference	Om	The difference in the number of organic keywords a domain has between the current and the previous month.	metric
Organic Keywords	Or	The number of keywords that bring users to a domain via Google’s organic search results.	metric
Organic Traffic	Ot	The estimated number of users per month that visit a domain from organic search results.	metric
Position Difference	Pd	The difference between a domain’s current and previous ranking in organic search results for a given keyword.	metric
Keyword	Ph	The keyword for which data is being provided.	dimension
Position	Po	The ranking of a domain in organic search results for a given keyword.	metric
Previous Position	Pp	The previous ranking of a domain in organic search results for a given keyword.	metric
Rank	Rk	Semrush Rank of the domain, based on its organic traffic and keywords.	metric
Traffic Cost (%)	Tc	The percentage of total traffic cost generated by a particular keyword for the domain.	metric
Trends	Td	The interest of searchers in a given keyword over the previous 12 months.	dimension
Traffic	Tg	The estimated traffic brought to the website for a given keyword.	metric
Organic Traffic Difference	Tm	The difference in the volume of organic traffic a domain gets between the current and the previous month.	metric
Traffic (%)	Tr	The share of traffic that a domain gets for a given keyword.	metric
Timestamp	Ts	The date and time of the report generation in YYYY-MM-DD HH:MM:SS format.	metric
Organic Cost Difference	Um	The difference in a domain’s estimated organic traffic price between the current and the previous month.	metric
Url	Ur	The URL that is ranking in search results for the keyword.	dimension
Anchor	anchor	The anchor text of the backlink.	dimension
Backlinks Number	backlinks_num	The number of backlinks from the referring domain.	dimension
Campaign ID	campaign_id		metric
Campaign URL	campaign_url		dimension
Country	country	The country associated with the referring domain’s IP address.	dimension
External Number	external_num	The number of external links on the source page.	metric
First Seen	first_seen	The date when the backlink was first discovered.	dimension
Form	form	Indicates whether the backlink is within a <form> tag.	dimension
Image	image	Indicates whether the backlink is an image link.	dimension
Image Alt	image_alt	The ‘alt’ attribute of the linked image.	dimension
Image URL	image_url	The URL of the linked image.	dimension
Internal Number	internal_num	The number of internal links on the source page.	metric
IP	ip	The IP address of the referring domain.	dimension
Last Seen	last_seen	The date when the backlink was last seen by the crawler.	dimension
Lost Link	lostlink	Indicates that the backlink was lost.	dimension
New Link	newlink	Indicates that the backlink is new.	dimension
No Follow	nofollow	Indicates whether the backlink has the ‘nofollow’ attribute.	dimension
Page A Score	page_ascore	Page Authority Score, which measures the overall quality and SEO value of a webpage.	metric
Position Start	project_Be	The domain’s initial ranking for the keyword at the start of the selected date range.	metric
Position Difference 1 Day	project_Diff1	The difference in ranking position over the last day.	metric
Position Difference 1 Month	project_Diff30	The difference in ranking position over the last 30 days.	metric
Position Difference 1 Week	project_Diff7	The difference in ranking position over the last 7 days.	metric
Position End	project_Fi	The domain’s final ranking for the keyword at the end of the selected date range.	metric
Ranking Type	project_Lt	The type of search result (e.g., organic, local_pack, featured_snippet).	dimension
Landing URL	project_Lu	The URL of the landing page ranking for this keyword.	dimension
Keyword ID	project_Pi	The unique identifier for the keyword within the project.	metric
Keyword Tags	project_Tg	Tags assigned to the keyword within the Position Tracking campaign.	dimension
Estimated Traffic	project_Tr	The estimated traffic the domain gets from this keyword, based on its position and search volume.	metric
Visibility	project_Vi	A metric based on the click-through rate that shows a domain’s progress in Google’s top 100 for keywords in the current tracking campaign.	metric
Chunk	project_chunk		metric
Project ID	project_id	The unique identifier of the project.	metric
Project Name	project_name	The name of the project.	dimension
Project URL	project_url	The URL of the project.	dimension
Redirect URL	redirect_url	The URL to which the backlink redirects.	dimension
Response Code	response_code	The HTTP response code of the source URL.	dimension
Sitewide	sitewide	Indicates if the backlink is sitewide (appears on most or all pages of a domain).	dimension
Source Size	source_size		dimension
Source Title	source_title	The title of the page where the backlink is located.	dimension
Source URL	source_url	The URL of the page where the backlink is located.	dimension
Target Title	target_title	The title of the target URL.	dimension
Target URL	target_url	The URL that the backlink points to.	dimension