Sprout Social: Most-used fields

The table below gives information about most-used fields that you can import from Sprout Social. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
comments_count	comments_count	The total count of comments or replies on a profile or post.	metric
comments_count_total	comments_count_total	The overall total count of comments for a TikTok profile.	metric
content_category	content_category	A unified categorization of the content (e.g., album, video, photo, link, poll, or text).	dimension
created_time	created_time	An ISO 8601 timestamp representing the publication date and time of the message or post.	dimension
customer_id	customer_id	The unique identifier for the Sprout Social customer account.	dimension
customer_profile.groups	customer_profile.groups	An array of group IDs that the customer profile belongs to within Sprout Social.	dimension
customer_profile.link	customer_profile.link		dimension
customer_profile.name	customer_profile.name	The human-facing name of the social network profile.	dimension
customer_profile.native_id	customer_profile.native_id	The unique ID used by the native social network to identify the profile.	metric
customer_profile.native_name	customer_profile.native_name	The user name, screen name, or page URL used by the native social network to identify a unique profile.	dimension
customer_profile.network_type	customer_profile.network_type	The type of social network (e.g., X, Facebook, Instagram) for the customer profile.	dimension
customer_profile_id	customer_profile_id	The unique ID used by Sprout Social to identify a social network profile.	metric
engagements_other	engagements_other	Engagements that are not categorized as likes, replies, reposts, or post link clicks.	metric
followers_gained	followers_gained	The total number of new followers gained by the profile.	metric
from.guid	from.guid	The native ID of the author’s profile, prefixed with a Sprout code indicating the data source.	dimension
from.name	from.name	The display name of the message author.	dimension
from.profile_picture	from.profile_picture	The URL to the author’s profile picture.	dimension
from.screen_name	from.screen_name	The social media handle or screen name of the author, which is mutable on most networks.	dimension
impressions	impressions	The total number of times a post or profile content was displayed to users.	metric
impressions_organic	impressions_organic	The total number of times organic content (unpaid) was displayed to users.	metric
impressions_organic_unique	impressions_organic_unique	The number of unique users who saw organic content (unpaid) at least once.	metric
lifetime.comments_count	lifetime.comments_count	The total count of comments or replies on a post over its lifetime.	metric
lifetime.engagements	lifetime.engagements	The total number of interactions with a post, including likes, comments, shares, and other actions, over its lifetime.	metric
lifetime.impressions	lifetime.impressions	The total number of times a post was displayed to users over its lifetime.	metric
lifetime.likes	lifetime.likes	The total number of likes or positive reactions a post received over its lifetime.	metric
lifetime.reactions	lifetime.reactions	The total number of reactions (e.g., likes, loves, wows) a post received over its lifetime.	metric
lifetime.saves	lifetime.saves	The total number of times a post was saved by users over its lifetime.	metric
lifetime.shares_count	lifetime.shares_count	The total number of times a post was shared or reposted by users over its lifetime.	metric
lifetime.video_views	lifetime.video_views	The total number of video views for a post over its lifetime.	metric
likes	likes	The total number of likes received on a social media post or associated with a topic. This metric is available across various social networks for both owned profiles and individual posts, as well as for messages within Listening Topics.	metric
net_follower_growth	net_follower_growth	The overall change in the number of followers for a social profile over a specific period, calculated as followers gained minus followers lost.	metric
network	network	The social network platform from which the data originated (e.g., INSTAGRAM, FACEBOOK).	dimension
perma_link	perma_link	The permanent URL that links directly to the specific social media message or post on its native social network.	dimension
post_impressions_organic	post_impressions_organic	The total number of times organic posts were displayed to users.	metric
post_type	post_type	Uniquely identifies the social network and type of message or post (e.g., TWEET, FACEBOOK_POST, INSTAGRAM_MEDIA).	dimension
profile_guid	profile_guid	The unique ID of the tracked profile, prefixed with a Sprout code. If the message was from the tracked profile, this is identical to from.guid.	dimension
reactions	reactions	The total number of reactions (e.g., likes, loves, wows) received on a profile or post.	metric
reporting_period.by(day)	reporting_period.by(day)	A dimension used to break down analytics data by day.	dimension
saves	saves	The total number of times a post or content was saved by users on a profile.	metric
sent	sent	A boolean value indicating if the message was sent by the requested profiles (true) or received by them (false).	dimension
shares_count	shares_count	The total number of times a message or post was shared.	dimension
text	text	The textual content of the message or post.	dimension
video_view_time	video_view_time	The total duration (in seconds) that videos were watched on a profile or for a specific post.	metric
video_views	video_views	The total number of views for a video on a profile or individual post.	metric
video_views_organic	video_views_organic	The number of times a video has been viewed through unpaid or natural distribution channels. This metric excludes views obtained through paid promotion. Primarily available for Facebook video content.	metric