Sprout Social: Most-used fields

The table below gives information about most-used fields that you can import from Sprout Social. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
comments_count	comments_count	The total number of comments received on content from a profile.	metric
content_category	content_category	A unified categorization of the content, such as album, video, photo, link, poll, or text.	dimension
created_time	created_time	An ISO 8601 timestamp representing the publication date and time of the message or post.	dimension
customer_id	customer_id	The unique identifier for the Sprout Social customer account.	dimension
customer_profile.groups	customer_profile.groups	An array of IDs for the groups associated with the customer profile.	dimension
customer_profile.link	customer_profile.link	The URL or link associated with the customer’s social media profile.	dimension
customer_profile.name	customer_profile.name	The human-facing name of the social network profile.	dimension
customer_profile.native_id	customer_profile.native_id	The ID used by the native social network to identify the customer profile.	dimension
customer_profile.native_name	customer_profile.native_name	The user name, screen name, or page URL used by the native social network to identify the customer profile.	dimension
customer_profile.network_metadata	customer_profile.network_metadata	Additional metadata fields available for a subset of profile types, such as address and store codes for Google My Business and Facebook locations.	dimension
customer_profile.network_type	customer_profile.network_type	The type of social network for the customer profile (e.g., X, Facebook, Instagram).	dimension
customer_profile_id	customer_profile_id	The unique identifier used by Sprout to identify a social network profile.	dimension
followers_gained	followers_gained	The total number of new followers gained by the profile.	metric
from	from	Represents the social network profile that published the message, including all nested ‘from’ fields.	dimension
guid	guid	The native ID of the message, prefixed with a Sprout code representing the message type.	dimension
hashtags	hashtags	An array of hashtags associated with the message, without the ‘#’ character.	dimension
impressions	impressions	The total number of times content from a profile was displayed to users.	metric
impressions_organic	impressions_organic	The total number of impressions from organic (unpaid) distribution for content from a profile.	metric
impressions_organic_unique	impressions_organic_unique	The unique number of people who saw content from a profile through organic (unpaid) distribution.	metric
instagram.post_impressions_organic	instagram.post_impressions_organic	The number of times an Instagram post was seen through unpaid, organic distribution.	metric
lifetime.annotation_clicks	lifetime.annotation_clicks	The total number of clicks on annotations within a YouTube video.	dimension
net_following_growth	net_following_growth	The change in the number of profiles being followed.	metric
network	network	The social network from which the data originated (e.g., INSTAGRAM, FACEBOOK, X).	dimension
perma_link	perma_link	The permanent URL to the message or post on the social network.	dimension
post_category	post_category	A unified, network-agnostic categorization of the post type.	dimension
post_content_clicks_other	post_content_clicks_other	The total number of clicks on content within a post that are not categorized as link, photo view, or video play clicks.	metric
post_impressions	post_impressions	The total number of times a post was displayed. This metric is available for Facebook owned profiles.	metric
post_impressions_organic	post_impressions_organic	The total number of organic impressions for a post. This metric is available for Facebook owned profiles.	metric
post_link_clicks	post_link_clicks	The total number of clicks on links within posts from the profile.	metric
post_type	post_type	Uniquely identifies the social network and specific type of message or post (e.g., TWEET, INSTAGRAM_MEDIA).	dimension
posts_sent_by_content_type	posts_sent_by_content_type	The number of posts sent by content type (e.g., photo, video, link).	dimension
posts_sent_by_post_type	posts_sent_by_post_type	The number of posts sent, categorized by their specific post type (e.g., Tweet, Instagram Media, Facebook Post).	dimension
posts_sent_count	posts_sent_count	The total number of posts sent by the profile.	metric
profile_guid	profile_guid	The ID of the tracked profile, prefixed with a Sprout code representing the data collection source.	dimension
reactions	reactions	The total number of reactions received on content from a profile.	metric
reporting_period.by(day)	reporting_period.by(day)	A dimension used to break down analytics data by day.	dimension
shares_count	shares_count	The total number of times a message or post was shared.	metric
tag.active	tag.active	Indicates whether the tag is currently active or archived in Sprout Social.	dimension
tag.any_group	tag.any_group	Indicates whether this tag is available to any customer group.	dimension
tag.groups	tag.groups	An array of IDs of the groups where this tag is available.	dimension
tag.text	tag.text	The descriptive text of the tag.	dimension
tag_id	tag_id	The unique identifier used by Sprout to identify a message tag.	dimension
text	text	The textual content in the body of the message or post.	dimension
title	title	The text that serves as a title for a message, separate from its main body.	dimension
video_views	video_views	The total number of video views.	metric