Sprout Social: Most-used fields

The table below gives information about most-used fields that you can import from Sprout Social. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
activity_metadata	activity_metadata	This field contains metadata about the initial Sprout Social actions performed on a message, such as replies, tags, completions, and likes, including the actor and timestamp of these activities.	dimension
comments_count	comments_count	The total count of comments or replies on a profile or post.	metric
comments_count_total	comments_count_total	The overall total count of comments for a TikTok profile.	metric
comments_organic	comments_organic	The number of comments received on content through organic (unpaid) reach.	metric
content_category	content_category	A unified categorization of the content (e.g., album, video, photo, link, poll, or text).	dimension
created_date	created_date	The date and time when a post or other entity was created.	dimension
created_time	created_time	An ISO 8601 timestamp representing the publication date and time of the message or post.	dimension
customer_id	customer_id	The unique identifier for the Sprout Social customer account.	dimension
customer_profile.groups	customer_profile.groups	An array of group IDs that the customer profile belongs to within Sprout Social.	dimension
customer_profile.link	customer_profile.link	A URL link to the customer’s social media profile.	dimension
customer_profile.name	customer_profile.name	The human-facing name of the social network profile.	dimension
customer_profile.native_id	customer_profile.native_id	The unique ID used by the native social network to identify the profile.	dimension
customer_profile.native_name	customer_profile.native_name	The user name, screen name, or page URL used by the native social network to identify a unique profile.	dimension
customer_profile.network_metadata	customer_profile.network_metadata	Metadata specific to the social network of the customer profile.	dimension
customer_profile.network_type	customer_profile.network_type	The type of social network (e.g., X, Facebook, Instagram) for the customer profile.	dimension
customer_profile_id	customer_profile_id	The unique ID used by Sprout Social to identify a social network profile.	dimension
engagements	engagements	The total number of interactions with content or a profile, such as likes, comments, shares, or clicks.	metric
engagements_other	engagements_other	Engagements that are not categorized as likes, replies, reposts, or post link clicks.	metric
facebook.impressions	facebook.impressions	The number of times content was displayed on Facebook.	metric
followers_gained	followers_gained	The total number of new followers gained by the profile.	metric
followers_gained_organic	followers_gained_organic	The number of new followers gained through organic (unpaid) reach.	metric
followers_gained_paid	followers_gained_paid	The number of followers gained through paid promotions on a social media profile. This metric is available for Facebook and LinkedIn Owned Profile Metrics.	metric
followers_lost	followers_lost	The total number of followers who unfollowed the profile.	metric
from.guid	from.guid	The native ID of the author’s profile, prefixed with a Sprout code indicating the data source.	dimension
from.name	from.name	The display name of the message author.	dimension
from.profile_picture	from.profile_picture	The URL to the author’s profile picture.	dimension
from.screen_name	from.screen_name	The social media handle or screen name of the author, which is mutable on most networks.	dimension
groups	groups	An array of IDs representing the groups a social network profile belongs to.	dimension
guid	guid	A globally unique identifier for the entity.	dimension
hashtags	hashtags	A list of hashtags associated with the content.	dimension
impressions	impressions	The total number of times a post or profile content was displayed to users.	metric
impressions_nonviral	impressions_nonviral	The number of times content from a social media profile was displayed to users through non-viral means, such as direct views or algorithmic reach. This metric is available for Facebook Owned Profile Metrics.	metric
impressions_nonviral_unique	impressions_nonviral_unique	The number of unique users who saw content from a social media profile through non-viral means. This metric is available for Facebook Owned Profile Metrics.	metric
impressions_organic	impressions_organic	The total number of times organic content (unpaid) was displayed to users.	metric
impressions_organic_unique	impressions_organic_unique	The number of unique users who saw organic content (unpaid) at least once.	metric
impressions_paid	impressions_paid	The number of times content from the profile was displayed through paid promotion.	metric
impressions_paid_unique	impressions_paid_unique	The number of unique users who saw content from the profile through paid promotion.	metric
impressions_unique	impressions_unique	The number of unique users who saw content from the profile.	metric
impressions_viral	impressions_viral	The number of times content from a social media profile was displayed to users through viral means, such as shares or mentions by friends. This metric is available for Facebook Owned Profile Metrics.	metric
impressions_viral_unique	impressions_viral_unique	The number of unique users who saw content from a social media profile through viral means. This metric is available for Facebook Owned Profile Metrics.	metric
inbox_counts_sent	inbox_counts_sent	The count of messages sent from the profile’s inbox.	dimension
inbox_received_sent	inbox_received_sent	The count of pins received and sent within the Pinterest inbox. This metric is available for Pinterest Owned Profile Metrics.	metric
instagram.impressions	instagram.impressions	The number of times content was displayed on Instagram.	metric
instagram.post_impressions_organic	instagram.post_impressions_organic	The number of times an Instagram post was displayed organically.	metric
lifetime.annotation_click_through_rate	lifetime.annotation_click_through_rate	The rate at which viewers clicked on annotations displayed on YouTube videos over their lifetime. This metric is available for YouTube Post Metrics.	dimension
lifetime.annotation_clickable_impressions	lifetime.annotation_clickable_impressions	The number of times a clickable annotation was displayed on a YouTube video.	dimension
lifetime.annotation_clicks	lifetime.annotation_clicks	The total number of clicks on annotations displayed on YouTube videos over their lifetime. This metric is available for YouTube Post Metrics.	dimension
lifetime.annotation_closable_impressions	lifetime.annotation_closable_impressions	The number of times a closable annotation was displayed on a YouTube video.	dimension
lifetime.annotation_close_rate	lifetime.annotation_close_rate	The rate at which users closed annotations on a YouTube video.	dimension
lifetime.annotation_closes	lifetime.annotation_closes	The total number of times users closed annotations on a YouTube video.	dimension
lifetime.annotation_impressions	lifetime.annotation_impressions	The total number of times annotations were displayed on YouTube videos over their lifetime. This metric is available for YouTube Post Metrics.	dimension
lifetime.card_click_rate	lifetime.card_click_rate	The rate at which users clicked on cards in a YouTube video.	dimension
lifetime.card_clicks	lifetime.card_clicks	The total number of times users clicked on cards in a YouTube video.	dimension
lifetime.card_impressions	lifetime.card_impressions	The total number of times YouTube cards were displayed on videos over their lifetime. This metric is available for YouTube Post Metrics.	dimension
lifetime.card_teaser_click_rate	lifetime.card_teaser_click_rate	The rate at which users clicked on card teasers in a YouTube video.	dimension
lifetime.card_teaser_clicks	lifetime.card_teaser_clicks	The total number of times users clicked on card teasers in a YouTube video.	dimension
lifetime.card_teaser_impressions	lifetime.card_teaser_impressions	The total number of times card teasers were displayed in a YouTube video.	dimension
lifetime.comments_count	lifetime.comments_count	The total count of comments or replies on a post over its lifetime.	metric
lifetime.dislikes	lifetime.dislikes	The total number of dislikes received on a YouTube video.	dimension
lifetime.engagements	lifetime.engagements	The total number of interactions with a post, including likes, comments, shares, and other actions, over its lifetime.	metric
lifetime.engagements_follower_unique	lifetime.engagements_follower_unique	The total number of unique engagements from followers on a post.	metric
lifetime.engagements_other	lifetime.engagements_other	Other types of engagements on a post not categorized elsewhere.	dimension
lifetime.engagements_per_video_view	lifetime.engagements_per_video_view	The ratio of total video engagements to total video views.	metric
lifetime.engagements_unique	lifetime.engagements_unique	The total number of unique engagements for a post.	metric
lifetime.estimated_minutes_watched	lifetime.estimated_minutes_watched	The estimated total minutes viewers watched a YouTube video.	dimension
lifetime.impression_source_follow	lifetime.impression_source_follow	The number of impressions on TikTok originating from followers’ feeds.	dimension
lifetime.impression_source_for_you	lifetime.impression_source_for_you	The number of impressions on TikTok originating from the ‘For You’ page.	dimension
lifetime.impression_source_hashtag	lifetime.impression_source_hashtag	The total number of impressions a post received from users discovering it via hashtags over its lifetime. This metric is available for TikTok Post Metrics.	dimension
lifetime.impression_source_personal_profile	lifetime.impression_source_personal_profile	The number of impressions on TikTok originating from personal profile views.	dimension
lifetime.impression_source_sound	lifetime.impression_source_sound	The number of impressions on TikTok originating from sound pages.	dimension
lifetime.impression_source_unspecified	lifetime.impression_source_unspecified	The number of impressions on TikTok from an unspecified source.	dimension
lifetime.impressions	lifetime.impressions	The total number of times a post was displayed to users over its lifetime.	metric
lifetime.impressions_follower	lifetime.impressions_follower	The total number of impressions from followers on a Facebook post.	metric
lifetime.impressions_follower_unique	lifetime.impressions_follower_unique	The total number of unique impressions (reach) from followers on a Facebook post.	metric
lifetime.impressions_nonfollower	lifetime.impressions_nonfollower	The total number of impressions from non-followers on a Facebook post.	metric
lifetime.impressions_nonviral	lifetime.impressions_nonviral	The total number of non-viral impressions on a Facebook post.	metric
lifetime.impressions_nonviral_unique	lifetime.impressions_nonviral_unique	The total number of unique non-viral impressions for a post.	metric
lifetime.impressions_organic	lifetime.impressions_organic	The total number of organic (unpaid) impressions received over its lifetime.	metric
lifetime.impressions_organic_unique	lifetime.impressions_organic_unique	The total number of unique organic impressions (reach) for a post or profile.	metric
lifetime.impressions_paid	lifetime.impressions_paid	The total number of paid impressions received over its lifetime.	dimension
lifetime.impressions_paid_unique	lifetime.impressions_paid_unique	The total number of unique paid impressions for a post.	metric
lifetime.impressions_unique	lifetime.impressions_unique	The total number of unique impressions (reach) for a post across various social networks.	metric
lifetime.impressions_viral	lifetime.impressions_viral	The total number of viral impressions on a Facebook post.	metric
lifetime.impressions_viral_unique	lifetime.impressions_viral_unique	The total number of unique viral impressions for a post.	metric
lifetime.likes	lifetime.likes	The total number of likes or positive reactions a post received over its lifetime.	metric
lifetime.link_in_bio_clicks	lifetime.link_in_bio_clicks	The total number of clicks on the link in bio (SproutLink) for an Instagram profile.	dimension
lifetime.net_sentiment_score	lifetime.net_sentiment_score	The overall sentiment score for a post, combining positive, negative, and neutral sentiments.	metric
lifetime.post_app_engagements	lifetime.post_app_engagements	The total number of engagements related to an app from a post.	dimension
lifetime.post_app_installs	lifetime.post_app_installs	The total number of app install attempts originating from a post.	dimension
lifetime.post_app_opens	lifetime.post_app_opens	The total number of app opens originating from a post.	dimension
lifetime.post_content_clicks	lifetime.post_content_clicks	The total number of clicks on any part of a post, including links, media, and profile.	metric
lifetime.post_content_clicks_other	lifetime.post_content_clicks_other	The total number of clicks on other parts of a post not specifically categorized.	metric
lifetime.post_detail_expand_clicks	lifetime.post_detail_expand_clicks	The total number of clicks to expand post details.	dimension
lifetime.post_followers_gained	lifetime.post_followers_gained	The number of new followers gained as a direct result of a specific post over its lifetime.	dimension
lifetime.post_followers_lost	lifetime.post_followers_lost	The number of followers lost as a direct result of a specific post over its lifetime.	dimension
lifetime.post_hashtag_clicks	lifetime.post_hashtag_clicks	The total number of clicks on hashtags within a post over its lifetime.	dimension
lifetime.post_link_clicks	lifetime.post_link_clicks	The total number of clicks on links within a post.	metric
lifetime.post_media_clicks	lifetime.post_media_clicks	The total number of clicks on media (images, videos) within a post.	dimension
lifetime.post_media_views	lifetime.post_media_views	The total number of views for media content within a post.	dimension
lifetime.post_other_clicks_unique	lifetime.post_other_clicks_unique	The total number of unique clicks on other elements of a post.	metric
lifetime.post_photo_view_clicks	lifetime.post_photo_view_clicks	The total number of clicks to view photos within a post.	metric
lifetime.post_profile_clicks	lifetime.post_profile_clicks	The total number of clicks on the profile associated with a post.	dimension
lifetime.post_video_play_clicks	lifetime.post_video_play_clicks	The total number of clicks to play a video within a post.	metric
lifetime.question_answers	lifetime.question_answers	The total number of answers received for a question in a Facebook post.	metric
lifetime.reactions	lifetime.reactions	The total number of reactions (e.g., likes, loves, wows) a post received over its lifetime.	metric
lifetime.reactions_angry	lifetime.reactions_angry	The total number of ‘Angry’ reactions on a Facebook post.	metric
lifetime.reactions_haha	lifetime.reactions_haha	The total number of ‘Haha’ reactions on a Facebook post.	metric
lifetime.reactions_love	lifetime.reactions_love	The total number of ‘Love’ reactions on a Facebook post.	metric
lifetime.reactions_sad	lifetime.reactions_sad	The total number of ‘Sad’ reactions on a Facebook post.	metric
lifetime.reactions_wow	lifetime.reactions_wow	The total number of ‘Wow’ reactions on a Facebook post.	metric
lifetime.reels_unique_session_plays	lifetime.reels_unique_session_plays	The total number of unique session plays for Reels content.	metric
lifetime.saves	lifetime.saves	The total number of times a post was saved by users over its lifetime.	dimension
lifetime.sentiment_comments_negative_count	lifetime.sentiment_comments_negative_count	The total count of negative sentiment comments on a post.	metric
lifetime.sentiment_comments_neutral_count	lifetime.sentiment_comments_neutral_count	The total count of neutral sentiment comments on a post.	metric
lifetime.sentiment_comments_positive_count	lifetime.sentiment_comments_positive_count	The total count of positive sentiment comments on a post.	metric
lifetime.sentiment_comments_unclassified_count	lifetime.sentiment_comments_unclassified_count	The total count of comments with unclassified sentiment on a post.	metric
lifetime.shares_count	lifetime.shares_count	The total number of times a post was shared or reposted by users over its lifetime.	metric
lifetime.story_exits	lifetime.story_exits	The total number of times users exited an Instagram Story.	dimension
lifetime.story_taps_back	lifetime.story_taps_back	The total number of times users tapped back on an Instagram Story.	dimension
lifetime.story_taps_forward	lifetime.story_taps_forward	The total number of times users tapped forward on an Instagram Story.	dimension
lifetime.subscribers_gained	lifetime.subscribers_gained	The total number of subscribers gained from a YouTube video.	dimension
lifetime.subscribers_lost	lifetime.subscribers_lost	The total number of subscribers lost from a YouTube video.	dimension
lifetime.video_ad_break_cost_per_impression	lifetime.video_ad_break_cost_per_impression	The cost per impression for video ad breaks.	dimension
lifetime.video_ad_break_earnings	lifetime.video_ad_break_earnings	The earnings generated from video ad breaks.	dimension
lifetime.video_ad_break_impressions	lifetime.video_ad_break_impressions	The total number of impressions for video ad breaks.	dimension
lifetime.video_view_percentage	lifetime.video_view_percentage	The average percentage of a video that was watched over its lifetime.	dimension
lifetime.video_view_time	lifetime.video_view_time	The total amount of time viewers spent watching videos over their lifetime.	dimension
lifetime.video_view_time_organic	lifetime.video_view_time_organic	The total amount of time viewers spent watching organic videos over their lifetime.	dimension
lifetime.video_view_time_paid	lifetime.video_view_time_paid	The total amount of time viewers spent watching paid videos over their lifetime.	dimension
lifetime.video_view_time_per_view	lifetime.video_view_time_per_view	The average time watched per video view.	metric
lifetime.video_views	lifetime.video_views	The total number of video views for a post over its lifetime.	metric
lifetime.video_views_30s_complete	lifetime.video_views_30s_complete	The total number of times a video was viewed for at least 30 seconds or to 100% completion.	metric
lifetime.video_views_30s_complete_autoplay	lifetime.video_views_30s_complete_autoplay	The number of full video views (30s or 100% complete) that occurred via autoplay.	metric
lifetime.video_views_30s_complete_click_to_play	lifetime.video_views_30s_complete_click_to_play	The number of full video views (30s or 100% complete) that occurred via click-to-play.	metric
lifetime.video_views_30s_complete_organic	lifetime.video_views_30s_complete_organic	The number of full organic video views (30s or 100% complete).	metric
lifetime.video_views_30s_complete_paid	lifetime.video_views_30s_complete_paid	The number of full paid video views (30s or 100% complete).	metric
lifetime.video_views_30s_complete_unique	lifetime.video_views_30s_complete_unique	The total number of unique users who viewed a video for at least 30 seconds or to 100% completion.	metric
lifetime.video_views_autoplay	lifetime.video_views_autoplay	The total number of video views that occurred via autoplay.	metric
lifetime.video_views_click_to_play	lifetime.video_views_click_to_play	The total number of video views that occurred via click-to-play.	metric
lifetime.video_views_organic	lifetime.video_views_organic	The total number of organic video views.	metric
lifetime.video_views_organic_unique	lifetime.video_views_organic_unique	The total number of unique organic video views for a post.	metric
lifetime.video_views_p100_per_view	lifetime.video_views_p100_per_view	The rate at which videos are watched to 100% completion.	dimension
lifetime.video_views_p95	lifetime.video_views_p95	The total number of views where a video was watched for at least 95% of its duration.	metric
lifetime.video_views_p95_organic	lifetime.video_views_p95_organic	The total number of organic views where a video was watched for at least 95% of its duration.	metric
lifetime.video_views_p95_organic_unique	lifetime.video_views_p95_organic_unique	The total number of unique organic views where a video was watched for at least 95% of its duration.	metric
lifetime.video_views_p95_paid	lifetime.video_views_p95_paid	The total number of paid views where a video was watched for at least 95% of its duration.	metric
lifetime.video_views_p95_paid_unique	lifetime.video_views_p95_paid_unique	The total number of unique paid views where a video was watched for at least 95% of its duration.	metric
lifetime.video_views_paid	lifetime.video_views_paid	The total number of paid video views.	metric
lifetime.video_views_paid_unique	lifetime.video_views_paid_unique	The total number of unique paid video views for a post.	metric
lifetime.video_views_partial	lifetime.video_views_partial	The total number of times a video was partially viewed (less than 30 seconds or 100% completion).	metric
lifetime.video_views_partial_autoplay	lifetime.video_views_partial_autoplay	The number of partial video views that occurred via autoplay.	metric
lifetime.video_views_partial_click_to_play	lifetime.video_views_partial_click_to_play	The number of partial video views that occurred via click-to-play.	metric
lifetime.video_views_partial_organic	lifetime.video_views_partial_organic	The number of partial organic video views.	metric
lifetime.video_views_partial_paid	lifetime.video_views_partial_paid	The number of partial paid video views.	metric
lifetime.video_views_sound_off	lifetime.video_views_sound_off	The total number of video views where the sound was off.	metric
lifetime.video_views_sound_on	lifetime.video_views_sound_on	The total number of video views where the sound was on.	metric
lifetime.video_views_unique	lifetime.video_views_unique	The total number of unique video viewers.	metric
lifetime.videos_added_to_playlist	lifetime.videos_added_to_playlist	The total number of times a YouTube video was added to a playlist.	dimension
lifetime.videos_removed_from_playlist	lifetime.videos_removed_from_playlist	The total number of times a YouTube video was removed from a playlist.	dimension
lifetime.vote_count	lifetime.vote_count	The total number of votes received on a poll.	dimension
lifetime_snapshot.followers_by_age_gender	lifetime_snapshot.followers_by_age_gender	A lifetime snapshot of the audience breakdown by age and gender demographics.	dimension
lifetime_snapshot.followers_by_country	lifetime_snapshot.followers_by_country	A lifetime snapshot of the audience breakdown by country.	dimension
lifetime_snapshot.followers_by_gender	lifetime_snapshot.followers_by_gender	A lifetime snapshot of the audience breakdown by gender.	dimension
lifetime_snapshot.followers_count	lifetime_snapshot.followers_count	The total number of followers for the profile as a lifetime snapshot.	metric
lifetime_snapshot.followers_online	lifetime_snapshot.followers_online	The number of followers who are currently online for a TikTok profile at the time the snapshot was taken. This metric is available for TikTok Owned Profile Metrics.	dimension
lifetime_snapshot.following_count	lifetime_snapshot.following_count	The total number of profiles a social media account is following. This metric is available for Instagram and Pinterest Owned Profile Metrics.	metric
likes	likes	The total number of likes received on a social media post or associated with a topic. This metric is available across various social networks for both owned profiles and individual posts, as well as for messages within Listening Topics.	metric
likes_organic	likes_organic	The number of likes received on content through organic (unpaid) reach.	metric
likes_total	likes_total	The total number of likes received on posts or profile content.	metric
name	name	The human-facing name of the social network profile or the display name of the author of a message. It can also represent the name of a customer, group, user, or topic within Sprout Social.	dimension
native_id	native_id	The unique identifier of a social network profile as assigned by the native social network (e.g., Twitter, Instagram). This ID is used by the social network to identify a profile.	dimension
native_name	native_name	The user name, screen name, or page URL that the native social network uses to identify a unique profile.	dimension
negative_sentiments_count	negative_sentiments_count	The count of messages or comments expressing a negative sentiment.	metric
net_follower_growth	net_follower_growth	The overall change in the number of followers for a social profile over a specific period, calculated as followers gained minus followers lost.	metric
net_following_growth	net_following_growth	The net increase or decrease in the number of followers (followers gained minus followers lost).	metric
network	network	The social network platform from which the data originated (e.g., INSTAGRAM, FACEBOOK).	dimension
network_type	network_type	The type of social network (e.g., X, Facebook, Instagram) associated with a profile or message.	dimension
neutral_sentiments_count	neutral_sentiments_count	The count of messages or comments expressing a neutral sentiment.	metric
perma_link	perma_link	The permanent URL that links directly to the specific social media message or post on its native social network.	dimension
pin_count	pin_count	The total number of pins associated with a Pinterest profile. This metric is available for Pinterest Owned Profile Metrics.	metric
positive_sentiments_count	positive_sentiments_count	The count of messages or comments expressing a positive sentiment.	metric
post_app_engagements	post_app_engagements	The number of engagements with an app promoted through a post. This metric is available for X Owned Profile Metrics.	metric
post_app_installs	post_app_installs	The number of app install attempts initiated from a post. This metric is available for X Owned Profile Metrics.	metric
post_app_opens	post_app_opens	The number of app opens originating from a post. This metric is available for X Owned Profile Metrics.	metric
post_category	post_category	A categorical classification of the post content.	dimension
post_content_clicks	post_content_clicks	The total number of clicks on the content of a post.	metric
post_content_clicks_other	post_content_clicks_other	The number of clicks on a post’s content that are not categorized as link, photo, or video clicks. This metric is available for X and Facebook Owned Profile Metrics, and YouTube Calculated Post Metrics.	metric
post_detail_expand_clicks	post_detail_expand_clicks	The number of times users clicked to expand the details of a post. This metric is available for X Owned Profile Metrics and X Post Metrics.	metric
post_engagements	post_engagements	The total number of engagements on a post (e.g., likes, comments, shares, clicks).	metric
post_hashtag_clicks	post_hashtag_clicks	The number of clicks on hashtags within a post.	metric
post_impressions	post_impressions	The total number of times a post was displayed to users.	metric
post_impressions_nonviral	post_impressions_nonviral	The number of times a post was displayed to users through non-viral means. This metric is available for Facebook Owned Profile Metrics and Facebook Post Metrics.	metric
post_impressions_organic	post_impressions_organic	The total number of times organic posts were displayed to users.	metric
post_impressions_paid	post_impressions_paid	The number of times a post was displayed through paid promotion.	metric
post_impressions_viral	post_impressions_viral	The number of times a post was displayed to users through viral means (e.g., shares by friends). This metric is available for Facebook Owned Profile Metrics and Facebook Post Metrics.	metric
post_link_clicks	post_link_clicks	The total number of clicks on links within a post.	metric
post_media_clicks	post_media_clicks	The total number of clicks on media (images, videos) within a post.	metric
post_media_views	post_media_views	The total number of views for media (images, videos) within a post.	metric
post_profile_clicks	post_profile_clicks	The total number of clicks on the profile name or picture originating from a post.	metric
post_type	post_type	Uniquely identifies the social network and type of message or post (e.g., TWEET, FACEBOOK_POST, INSTAGRAM_MEDIA).	dimension
posts_sent_by_content_type	posts_sent_by_content_type	The count of posts sent, broken down by their content type (e.g., photo, video, text). This metric is available for X, Facebook, Instagram, and LinkedIn Owned Profile Metrics.	dimension
posts_sent_by_post_type	posts_sent_by_post_type	The count of posts sent, broken down by their specific post type (e.g., Tweet, Facebook Post, Instagram Media). This metric is available for X, Facebook, Instagram, LinkedIn, and TikTok Owned Profile Metrics.	dimension
posts_sent_count	posts_sent_count	The total number of posts sent from the profile.	metric
profile_guid	profile_guid	The unique ID of the tracked profile, prefixed with a Sprout code. If the message was from the tracked profile, this is identical to from.guid.	dimension
profile_views	profile_views	The total number of times a social media profile was viewed.	metric
profile_views_total	profile_views_total	The total number of times a social media profile was viewed.	dimension
question_answers	question_answers	The total number of answers received for questions posted on social media. This metric is available for Facebook Post Metrics.	dimension
reactions	reactions	The total number of reactions (e.g., likes, loves, wows) received on a profile or post.	metric
reactions_angry	reactions_angry	The total number of “angry” reactions received on content.	metric
reactions_haha	reactions_haha	The total number of “haha” reactions received on content.	metric
reactions_love	reactions_love	The total number of “love” reactions received on content.	metric
reactions_sad	reactions_sad	The total number of “sad” reactions received on content.	metric
reactions_wow	reactions_wow	The total number of “wow” reactions received on content.	metric
replies	replies	The number of replies to messages or comments.	metric
reporting_period.by(day)	reporting_period.by(day)	A dimension used to break down analytics data by day.	dimension
saves	saves	The total number of times a post or content was saved by users on a profile.	metric
saves_organic	saves_organic	This metric indicates the number of times users have organically saved content (e.g., Instagram posts or Pinterest pins) to their collections or boards, without any paid promotion.	metric
sent	sent	A boolean value indicating if the message was sent by the requested profiles (true) or received by them (false).	dimension
sent_by	sent_by	Information about the team member who sent the message via Sprout Social, including their ID, email, first name, and last name.	dimension
sentiment	sentiment	The overall sentiment expressed in messages or comments (e.g., positive, negative, neutral).	dimension
shares_count	shares_count	The total number of times a message or post was shared.	metric
shares_count_total	shares_count_total	The total number of times content was shared by users.	metric
story_replies	story_replies	The total number of replies received on stories. This metric is available for Instagram Owned Profile Metrics and Instagram Post Metrics (as lifetime.comments_count for story replies).	metric
tag.active	tag.active	Indicates if a tag is currently active.	dimension
tag.any_group	tag.any_group	Indicates whether a message tag is available in any customer group. This field is part of the Customer Tags Endpoint response.	dimension
tag.groups	tag.groups	An array of IDs of the groups that a specific tag is available in. This field is part of the Customer Tags Endpoint response.	dimension
tag.text	tag.text	The textual content of the tag.	dimension
tag.type	tag.type	The type of the tag, such as LABEL or CAMPAIGN. This field is part of the Customer Tags Endpoint response.	dimension
tag_id	tag_id	A unique identifier for the tag.	dimension
text	text	The textual content of the message or post.	dimension
title	title	The title of the post or content.	dimension
topic_id	topic_id	A unique identifier for a listening topic.	dimension
video_length	video_length	The duration or length of the video content.	dimension
video_view_time	video_view_time	The total duration (in seconds) that videos were watched on a profile or for a specific post.	metric
video_views	video_views	The total number of views for a video on a profile or individual post.	metric
video_views_30s_complete	video_views_30s_complete	The number of times a video was viewed for at least 30 seconds or to completion.	metric
video_views_30s_complete_autoplay	video_views_30s_complete_autoplay	The number of times a video was viewed for at least 30 seconds or to completion due to autoplay.	metric
video_views_30s_complete_click_to_play	video_views_30s_complete_click_to_play	The number of times a video was viewed for at least 30 seconds or to completion due to a user clicking to play.	metric
video_views_30s_complete_organic	video_views_30s_complete_organic	The number of times a video was viewed for at least 30 seconds or to completion through organic reach.	metric
video_views_30s_complete_paid	video_views_30s_complete_paid	The number of times a video was viewed for at least 30 seconds or to completion through paid promotion.	metric
video_views_30s_complete_repeat	video_views_30s_complete_repeat	The number of times a video was viewed for at least 30 seconds and was replayed. This metric is available for Facebook Owned Profile Metrics.	metric
video_views_30s_complete_unique	video_views_30s_complete_unique	The number of unique users who viewed a video for at least 30 seconds or to completion.	metric
video_views_autoplay	video_views_autoplay	The number of times a video started playing automatically. This metric is available for Facebook Owned Profile Metrics and Facebook Post Metrics.	metric
video_views_click_to_play	video_views_click_to_play	The number of times a video started playing due to a user click. This metric is available for Facebook Owned Profile Metrics and Facebook Post Metrics.	metric
video_views_organic	video_views_organic	The number of times a video has been viewed through unpaid or natural distribution channels. This metric excludes views obtained through paid promotion. Primarily available for Facebook video content.	metric
video_views_paid	video_views_paid	The total number of video views acquired through paid promotion.	metric
video_views_partial	video_views_partial	The number of times a video was partially viewed. This metric is available for Facebook Owned Profile Metrics and Facebook Post Metrics.	metric
video_views_partial_autoplay	video_views_partial_autoplay	The number of times a video was partially viewed after starting via autoplay. This metric is available for Facebook Owned Profile Metrics and Facebook Post Metrics.	metric
video_views_partial_click_to_play	video_views_partial_click_to_play	The number of times a video was partially viewed after starting via a user click. This metric is available for Facebook Owned Profile Metrics and Facebook Post Metrics.	metric
video_views_partial_organic	video_views_partial_organic	The number of times a video was partially viewed through organic reach. This metric is available for Facebook Owned Profile Metrics and Facebook Post Metrics.	metric
video_views_partial_paid	video_views_partial_paid	The number of times a video was partially viewed through paid promotions. This metric is available for Facebook Owned Profile Metrics and Facebook Post Metrics.	metric
video_views_partial_repeat	video_views_partial_repeat	The number of times a video was partially viewed during a repeat play. This metric is available for Facebook Owned Profile Metrics.	metric
video_views_repeat	video_views_repeat	The number of times a video was replayed. This metric is available for Facebook Owned Profile Metrics.	metric
video_views_total	video_views_total	The total number of video views.	metric
video_views_unique	video_views_unique	The total number of unique users who watched videos.	metric
visual_media	visual_media	An array of media shared on the message, such as photos and videos, often including URLs for the full media, high-resolution display images, and thumbnail images. This field is available in Message Metadata and Listening Message Fields.	dimension