Sprout Social: Most-used fields

The table below gives information about most-used fields that you can import from Sprout Social. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
activity_metadata	activity_metadata	dimension
comments_count	comments_count	metric
comments_count_total	comments_count_total	metric
comments_organic	comments_organic	metric
content_category	content_category	dimension
created_date	created_date	dimension
created_time	created_time	dimension
customer_id	customer_id	dimension
customer_profile.groups	customer_profile.groups	dimension
customer_profile.link	customer_profile.link	dimension
customer_profile.name	customer_profile.name	dimension
customer_profile.native_id	customer_profile.native_id	dimension
customer_profile.native_name	customer_profile.native_name	dimension
customer_profile.network_type	customer_profile.network_type	dimension
customer_profile_id	customer_profile_id	dimension
engagements	engagements	metric
engagements_other	engagements_other	metric
facebook.impressions	facebook.impressions	metric
facebook.impressions_organic	facebook.impressions_organic	metric
facebook.impressions_paid	facebook.impressions_paid	metric
followers_gained	followers_gained	metric
followers_gained_organic	followers_gained_organic	metric
followers_gained_paid	followers_gained_paid	metric
followers_lost	followers_lost	metric
from	from	dimension
from.guid	from.guid	dimension
from.name	from.name	dimension
from.profile_picture	from.profile_picture	dimension
from.screen_name	from.screen_name	dimension
groups	groups	dimension
guid	guid	dimension
hashtags	hashtags	dimension
impressions	impressions	metric
impressions_nonviral	impressions_nonviral	metric
impressions_nonviral_unique	impressions_nonviral_unique	metric
impressions_organic	impressions_organic	metric
impressions_organic_unique	impressions_organic_unique	metric
impressions_paid	impressions_paid	metric
impressions_paid_unique	impressions_paid_unique	metric
impressions_unique	impressions_unique	metric
impressions_viral	impressions_viral	metric
impressions_viral_unique	impressions_viral_unique	metric
inbox_counts_sent	inbox_counts_sent	dimension
inbox_received_sent	inbox_received_sent	dimension
instagram.impressions	instagram.impressions	metric
instagram.post_impressions_organic	instagram.post_impressions_organic	metric
lifetime.annotation_click_through_rate	lifetime.annotation_click_through_rate	metric
lifetime.annotation_clickable_impressions	lifetime.annotation_clickable_impressions	metric
lifetime.annotation_clicks	lifetime.annotation_clicks	dimension
lifetime.annotation_closable_impressions	lifetime.annotation_closable_impressions	dimension
lifetime.annotation_close_rate	lifetime.annotation_close_rate	metric
lifetime.annotation_closes	lifetime.annotation_closes	metric
lifetime.annotation_impressions	lifetime.annotation_impressions	dimension
lifetime.card_click_rate	lifetime.card_click_rate	metric
lifetime.card_clicks	lifetime.card_clicks	metric
lifetime.card_impressions	lifetime.card_impressions	dimension
lifetime.card_teaser_click_rate	lifetime.card_teaser_click_rate	dimension
lifetime.card_teaser_clicks	lifetime.card_teaser_clicks	metric
lifetime.card_teaser_impressions	lifetime.card_teaser_impressions	dimension
lifetime.comments_count	lifetime.comments_count	metric
lifetime.comments_count_unique	lifetime.comments_count_unique	metric
lifetime.dislikes	lifetime.dislikes	metric
lifetime.engagements	lifetime.engagements	metric
lifetime.engagements_follower_unique	lifetime.engagements_follower_unique	dimension
lifetime.engagements_other	lifetime.engagements_other	dimension
lifetime.engagements_per_video_view	lifetime.engagements_per_video_view	metric
lifetime.engagements_unique	lifetime.engagements_unique	dimension
lifetime.estimated_minutes_watched	lifetime.estimated_minutes_watched	dimension
lifetime.impression_source_follow	lifetime.impression_source_follow	dimension
lifetime.impression_source_for_you	lifetime.impression_source_for_you	dimension
lifetime.impression_source_hashtag	lifetime.impression_source_hashtag	dimension
lifetime.impression_source_personal_profile	lifetime.impression_source_personal_profile	dimension
lifetime.impression_source_sound	lifetime.impression_source_sound	dimension
lifetime.impression_source_unspecified	lifetime.impression_source_unspecified	dimension
lifetime.impressions	lifetime.impressions	metric
lifetime.impressions_follower	lifetime.impressions_follower	dimension
lifetime.impressions_follower_paid_unique	lifetime.impressions_follower_paid_unique	dimension
lifetime.impressions_follower_unique	lifetime.impressions_follower_unique	dimension
lifetime.impressions_nonfollower	lifetime.impressions_nonfollower	dimension
lifetime.impressions_nonviral	lifetime.impressions_nonviral	dimension
lifetime.impressions_nonviral_unique	lifetime.impressions_nonviral_unique	metric
lifetime.impressions_organic	lifetime.impressions_organic	metric
lifetime.impressions_organic_unique	lifetime.impressions_organic_unique	metric
lifetime.impressions_paid	lifetime.impressions_paid	dimension
lifetime.impressions_paid_unique	lifetime.impressions_paid_unique	dimension
lifetime.impressions_unique	lifetime.impressions_unique	metric
lifetime.impressions_viral	lifetime.impressions_viral	metric
lifetime.impressions_viral_unique	lifetime.impressions_viral_unique	metric
lifetime.likes	lifetime.likes	metric
lifetime.link_in_bio_clicks	lifetime.link_in_bio_clicks	metric
lifetime.negative_feedback	lifetime.negative_feedback	dimension
lifetime.negative_feedback_unique	lifetime.negative_feedback_unique	metric
lifetime.net_sentiment_score	lifetime.net_sentiment_score	metric
lifetime.post_app_engagements	lifetime.post_app_engagements	metric
lifetime.post_app_installs	lifetime.post_app_installs	metric
lifetime.post_app_opens	lifetime.post_app_opens	dimension
lifetime.post_content_clicks	lifetime.post_content_clicks	dimension
lifetime.post_content_clicks_other	lifetime.post_content_clicks_other	dimension
lifetime.post_content_clicks_unique	lifetime.post_content_clicks_unique	dimension
lifetime.post_detail_expand_clicks	lifetime.post_detail_expand_clicks	dimension
lifetime.post_followers_gained	lifetime.post_followers_gained	metric
lifetime.post_followers_lost	lifetime.post_followers_lost	dimension
lifetime.post_hashtag_clicks	lifetime.post_hashtag_clicks	metric
lifetime.post_link_clicks	lifetime.post_link_clicks	dimension
lifetime.post_link_clicks_unique	lifetime.post_link_clicks_unique	metric
lifetime.post_media_clicks	lifetime.post_media_clicks	dimension
lifetime.post_media_views	lifetime.post_media_views	metric
lifetime.post_other_clicks_unique	lifetime.post_other_clicks_unique	dimension
lifetime.post_photo_view_clicks	lifetime.post_photo_view_clicks	dimension
lifetime.post_photo_view_clicks_unique	lifetime.post_photo_view_clicks_unique	dimension
lifetime.post_profile_clicks	lifetime.post_profile_clicks	metric
lifetime.post_video_play_clicks	lifetime.post_video_play_clicks	dimension
lifetime.post_video_play_clicks_unique	lifetime.post_video_play_clicks_unique	dimension
lifetime.question_answers	lifetime.question_answers	metric
lifetime.question_answers_unique	lifetime.question_answers_unique	dimension
lifetime.reactions	lifetime.reactions	metric
lifetime.reactions_angry	lifetime.reactions_angry	dimension
lifetime.reactions_haha	lifetime.reactions_haha	dimension
lifetime.reactions_love	lifetime.reactions_love	dimension
lifetime.reactions_sad	lifetime.reactions_sad	dimension
lifetime.reactions_unique	lifetime.reactions_unique	dimension
lifetime.reactions_wow	lifetime.reactions_wow	dimension
lifetime.reels_unique_session_plays	lifetime.reels_unique_session_plays	metric
lifetime.saves	lifetime.saves	metric
lifetime.sentiment_comments_negative_count	lifetime.sentiment_comments_negative_count	metric
lifetime.sentiment_comments_neutral_count	lifetime.sentiment_comments_neutral_count	metric
lifetime.sentiment_comments_positive_count	lifetime.sentiment_comments_positive_count	metric
lifetime.sentiment_comments_unclassified_count	lifetime.sentiment_comments_unclassified_count	metric
lifetime.shares_count	lifetime.shares_count	metric
lifetime.shares_count_unique	lifetime.shares_count_unique	dimension
lifetime.story_exits	lifetime.story_exits	metric
lifetime.story_taps_back	lifetime.story_taps_back	metric
lifetime.story_taps_forward	lifetime.story_taps_forward	metric
lifetime.subscribers_gained	lifetime.subscribers_gained	metric
lifetime.subscribers_lost	lifetime.subscribers_lost	dimension
lifetime.video_ad_break_cost_per_impression	lifetime.video_ad_break_cost_per_impression	dimension
lifetime.video_ad_break_earnings	lifetime.video_ad_break_earnings	dimension
lifetime.video_ad_break_impressions	lifetime.video_ad_break_impressions	dimension
lifetime.video_view_percentage	lifetime.video_view_percentage	dimension
lifetime.video_view_time	lifetime.video_view_time	dimension
lifetime.video_view_time_organic	lifetime.video_view_time_organic	metric
lifetime.video_view_time_paid	lifetime.video_view_time_paid	metric
lifetime.video_view_time_per_view	lifetime.video_view_time_per_view	metric
lifetime.video_views	lifetime.video_views	metric
lifetime.video_views_10s	lifetime.video_views_10s	dimension
lifetime.video_views_10s_autoplay	lifetime.video_views_10s_autoplay	dimension
lifetime.video_views_10s_click_to_play	lifetime.video_views_10s_click_to_play	metric
lifetime.video_views_10s_organic	lifetime.video_views_10s_organic	metric
lifetime.video_views_10s_paid	lifetime.video_views_10s_paid	metric
lifetime.video_views_10s_sound_off	lifetime.video_views_10s_sound_off	dimension
lifetime.video_views_10s_sound_on	lifetime.video_views_10s_sound_on	metric
lifetime.video_views_10s_unique	lifetime.video_views_10s_unique	dimension
lifetime.video_views_30s_complete	lifetime.video_views_30s_complete	dimension
lifetime.video_views_30s_complete_autoplay	lifetime.video_views_30s_complete_autoplay	dimension
lifetime.video_views_30s_complete_click_to_play	lifetime.video_views_30s_complete_click_to_play	dimension
lifetime.video_views_30s_complete_organic	lifetime.video_views_30s_complete_organic	metric
lifetime.video_views_30s_complete_paid	lifetime.video_views_30s_complete_paid	dimension
lifetime.video_views_30s_complete_unique	lifetime.video_views_30s_complete_unique	dimension
lifetime.video_views_autoplay	lifetime.video_views_autoplay	metric
lifetime.video_views_click_to_play	lifetime.video_views_click_to_play	metric
lifetime.video_views_organic	lifetime.video_views_organic	dimension
lifetime.video_views_organic_unique	lifetime.video_views_organic_unique	dimension
lifetime.video_views_p100_per_view	lifetime.video_views_p100_per_view	dimension
lifetime.video_views_p95	lifetime.video_views_p95	metric
lifetime.video_views_p95_organic	lifetime.video_views_p95_organic	metric
lifetime.video_views_p95_organic_unique	lifetime.video_views_p95_organic_unique	metric
lifetime.video_views_p95_paid	lifetime.video_views_p95_paid	metric
lifetime.video_views_p95_paid_unique	lifetime.video_views_p95_paid_unique	metric
lifetime.video_views_paid	lifetime.video_views_paid	metric
lifetime.video_views_paid_unique	lifetime.video_views_paid_unique	metric
lifetime.video_views_partial	lifetime.video_views_partial	metric
lifetime.video_views_partial_autoplay	lifetime.video_views_partial_autoplay	dimension
lifetime.video_views_partial_click_to_play	lifetime.video_views_partial_click_to_play	dimension
lifetime.video_views_partial_organic	lifetime.video_views_partial_organic	metric
lifetime.video_views_partial_paid	lifetime.video_views_partial_paid	dimension
lifetime.video_views_sound_off	lifetime.video_views_sound_off	metric
lifetime.video_views_sound_on	lifetime.video_views_sound_on	dimension
lifetime.video_views_unique	lifetime.video_views_unique	metric
lifetime.videos_added_to_playlist	lifetime.videos_added_to_playlist	metric
lifetime.videos_removed_from_playlist	lifetime.videos_removed_from_playlist	dimension
lifetime.vote_count	lifetime.vote_count	dimension
lifetime_snapshot.followers_by_age_gender	lifetime_snapshot.followers_by_age_gender	dimension
lifetime_snapshot.followers_by_country	lifetime_snapshot.followers_by_country	dimension
lifetime_snapshot.followers_by_gender	lifetime_snapshot.followers_by_gender	dimension
lifetime_snapshot.followers_count	lifetime_snapshot.followers_count	metric
lifetime_snapshot.followers_online	lifetime_snapshot.followers_online	dimension
lifetime_snapshot.following_count	lifetime_snapshot.following_count	metric
likes	likes	metric
likes_organic	likes_organic	metric
likes_total	likes_total	metric
link	link	dimension
location.city	location.city	dimension
location.country	location.country	dimension
location.province	location.province	dimension
mentions	mentions	dimension
name	name	dimension
native_id	native_id	dimension
native_name	native_name	dimension
negative_feedback	negative_feedback	dimension
negative_sentiments_count	negative_sentiments_count	dimension
net_follower_growth	net_follower_growth	metric
net_following_growth	net_following_growth	metric
network	network	dimension
network_type	network_type	dimension
neutral_sentiments_count	neutral_sentiments_count	dimension
perma_link	perma_link	dimension
pin_count	pin_count	dimension
place_checkins	place_checkins	dimension
positive_sentiments_count	positive_sentiments_count	dimension
post_app_engagements	post_app_engagements	metric
post_app_installs	post_app_installs	metric
post_app_opens	post_app_opens	metric
post_category	post_category	dimension
post_content_clicks	post_content_clicks	metric
post_content_clicks_other	post_content_clicks_other	metric
post_detail_expand_clicks	post_detail_expand_clicks	metric
post_engagements	post_engagements	metric
post_hashtag_clicks	post_hashtag_clicks	metric
post_impressions	post_impressions	metric
post_impressions_nonviral	post_impressions_nonviral	metric
post_impressions_organic	post_impressions_organic	metric
post_impressions_paid	post_impressions_paid	metric
post_impressions_viral	post_impressions_viral	metric
post_link_clicks	post_link_clicks	metric
post_media_clicks	post_media_clicks	metric
post_media_views	post_media_views	metric
post_photo_view_clicks	post_photo_view_clicks	metric
post_profile_clicks	post_profile_clicks	metric
post_type	post_type	dimension
post_video_play_clicks	post_video_play_clicks	metric
posts_sent_by_content_type	posts_sent_by_content_type	dimension
posts_sent_by_post_type	posts_sent_by_post_type	dimension
posts_sent_count	posts_sent_count	metric
profile_guid	profile_guid	dimension
profile_views	profile_views	metric
profile_views_total	profile_views_total	dimension
profile_views_unique	profile_views_unique	metric
question_answers	question_answers	dimension
reactions	reactions	metric
reactions_angry	reactions_angry	metric
reactions_haha	reactions_haha	metric
reactions_love	reactions_love	metric
reactions_sad	reactions_sad	metric
reactions_wow	reactions_wow	metric
replies	replies	dimension
reporting_period.by(day)	reporting_period.by(day)	dimension
saves	saves	metric
saves_organic	saves_organic	metric
sent	sent	dimension
sentiment	sentiment	dimension
shares_count	shares_count	metric
shares_count_total	shares_count_total	metric
story_replies	story_replies	metric
tag.active	tag.active	dimension
tag.any_group	tag.any_group	dimension
tag.groups	tag.groups	dimension
tag.text	tag.text	dimension
tag.type	tag.type	dimension
tag_id	tag_id	dimension
text	text	dimension
title	title	dimension
topic_id	topic_id	dimension
video_length	video_length	dimension
video_view_time	video_view_time	metric
video_views	video_views	metric
video_views_10s	video_views_10s	metric
video_views_10s_autoplay	video_views_10s_autoplay	metric
video_views_10s_click_to_play	video_views_10s_click_to_play	metric
video_views_10s_organic	video_views_10s_organic	metric
video_views_10s_paid	video_views_10s_paid	metric
video_views_10s_unique	video_views_10s_unique	metric
video_views_30s_complete	video_views_30s_complete	metric
video_views_30s_complete_autoplay	video_views_30s_complete_autoplay	metric
video_views_30s_complete_click_to_play	video_views_30s_complete_click_to_play	metric
video_views_30s_complete_organic	video_views_30s_complete_organic	metric
video_views_30s_complete_paid	video_views_30s_complete_paid	metric
video_views_30s_complete_repeat	video_views_30s_complete_repeat	metric
video_views_30s_complete_unique	video_views_30s_complete_unique	metric
video_views_autoplay	video_views_autoplay	metric
video_views_click_to_play	video_views_click_to_play	metric
video_views_organic	video_views_organic	metric
video_views_paid	video_views_paid	metric
video_views_partial	video_views_partial	metric
video_views_partial_autoplay	video_views_partial_autoplay	metric
video_views_partial_click_to_play	video_views_partial_click_to_play	metric
video_views_partial_organic	video_views_partial_organic	metric
video_views_partial_paid	video_views_partial_paid	metric
video_views_partial_repeat	video_views_partial_repeat	metric
video_views_repeat	video_views_repeat	metric
video_views_total	video_views_total	metric
video_views_unique	video_views_unique	metric
visual_media	visual_media	dimension