Sprout Social: Most-used fields

The table below gives information about most-used fields that you can import from Sprout Social. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
customer_profile.network_metadata	customer_profile.network_metadata	This field contains additional metadata specific to certain social network profile types. For example, it may include location details such as an address or a store code for profiles on platforms like Google My Business or Facebook locations. This data is not available for all profile types.	dimension
followers_gained	followers_gained	The total number of new followers gained by the profile.	metric
net_follower_growth	net_follower_growth	The overall change in the number of followers for a social profile over a specific period, calculated as followers gained minus followers lost.	metric
net_following_growth	net_following_growth	The change in the number of profiles being followed.	metric
shares_count	shares_count	The total number of times a message or post was shared.	metric