Sprout Social: Most-used fields#
The table below gives information about most-used fields that you can import from Sprout Social. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
activity_metadata |
activity_metadata |
Contains information about the first Sprout Action(s) taken on a message, such as the actor and timestamp. This may include Reply, Tag, Complete, and Like actions, depending on network limitations. |
dimension |
comments_count |
comments_count |
The total number of comments received on content from a profile. |
metric |
comments_count_total |
comments_count_total |
The total number of comments received on content posted by the profile across all platforms. |
metric |
comments_organic |
comments_organic |
The total number of comments received on a post through unpaid, organic reach. |
metric |
content_category |
content_category |
A unified categorization of the content, such as album, video, photo, link, poll, or text. |
dimension |
created_date |
created_date |
The date and time when a specific social media post or entity was created. |
dimension |
created_time |
created_time |
An ISO 8601 timestamp representing the publication date and time of the message or post. |
dimension |
customer_id |
customer_id |
The unique identifier for the Sprout Social customer account. |
dimension |
customer_profile.groups |
customer_profile.groups |
An array of IDs for the groups associated with the customer profile. |
dimension |
customer_profile.link |
customer_profile.link |
The URL or link associated with the customer’s social media profile. |
dimension |
customer_profile.name |
customer_profile.name |
The human-facing name of the social network profile. |
dimension |
customer_profile.native_id |
customer_profile.native_id |
The ID used by the native social network to identify the customer profile. |
dimension |
customer_profile.native_name |
customer_profile.native_name |
The user name, screen name, or page URL used by the native social network to identify the customer profile. |
dimension |
customer_profile.network_metadata |
customer_profile.network_metadata |
Additional metadata fields available for a subset of profile types, such as address and store codes for Google My Business and Facebook locations. |
dimension |
customer_profile.network_type |
customer_profile.network_type |
The type of social network for the customer profile (e.g., X, Facebook, Instagram). |
dimension |
customer_profile_id |
customer_profile_id |
The unique identifier used by Sprout to identify a social network profile. |
dimension |
engagements |
engagements |
The total number of interactions with a social media post or profile, including likes, comments, and shares. |
metric |
engagements_other |
engagements_other |
The number of engagements that are not categorized as likes, replies, reposts, or post link clicks. |
metric |
facebook.impressions |
facebook.impressions |
The total number of impressions for a Facebook profile. |
metric |
facebook.impressions_organic |
facebook.impressions_organic |
The total number of organic impressions for a Facebook profile. |
metric |
facebook.impressions_paid |
facebook.impressions_paid |
The number of times content from the Facebook profile was seen through paid distribution. |
metric |
followers_gained |
followers_gained |
The total number of new followers gained by the profile. |
metric |
followers_gained_organic |
followers_gained_organic |
The number of new followers gained through organic (unpaid) means. |
metric |
followers_gained_paid |
followers_gained_paid |
The number of new followers gained through paid campaigns. |
metric |
followers_lost |
followers_lost |
The total number of followers lost by the profile. |
metric |
from |
from |
Represents the social network profile that published the message, including all nested ‘from’ fields. |
dimension |
from.guid |
from.guid |
The native ID of the author’s profile, prefixed with a Sprout code indicating the data collection source. |
dimension |
from.name |
from.name |
The display name of the message author. |
dimension |
from.profile_picture |
from.profile_picture |
The URL to the profile picture of the message author. |
dimension |
from.screen_name |
from.screen_name |
The handle or screen name of the message author, which is mutable on most networks. |
dimension |
groups |
groups |
An array of IDs for the customer groups this profile belongs to. |
dimension |
guid |
guid |
The native ID of the message, prefixed with a Sprout code representing the message type. |
dimension |
hashtags |
hashtags |
An array of hashtags associated with the message, without the ‘#’ character. |
dimension |
impressions |
impressions |
The total number of times content from a profile was displayed to users. |
dimension |
impressions_nonviral |
impressions_nonviral |
The total number of impressions from non-viral distribution for content from a Facebook profile. |
metric |
impressions_nonviral_unique |
impressions_nonviral_unique |
The unique number of people who saw content from a Facebook profile through non-viral distribution. |
metric |
impressions_organic |
impressions_organic |
The total number of impressions from organic (unpaid) distribution for content from a profile. |
metric |
impressions_organic_unique |
impressions_organic_unique |
The unique number of people who saw content from a profile through organic (unpaid) distribution. |
metric |
impressions_paid |
impressions_paid |
The total number of impressions from paid distribution for content from a profile. |
metric |
impressions_paid_unique |
impressions_paid_unique |
The unique number of people who saw content from a profile through paid distribution. |
metric |
impressions_unique |
impressions_unique |
The unique number of people who saw content from a profile. |
metric |
impressions_viral |
impressions_viral |
The total number of impressions from viral distribution (e.g., shares) for content from a Facebook profile. |
metric |
impressions_viral_unique |
impressions_viral_unique |
The unique number of people who saw content from a Facebook profile through viral distribution. |
metric |
inbox_counts_sent |
inbox_counts_sent |
The total number of pins sent by the profile on Pinterest. |
dimension |
inbox_received_sent |
inbox_received_sent |
The total number of pins received by the profile on Pinterest. |
dimension |
instagram.impressions |
instagram.impressions |
The total number of views or impressions for an Instagram profile. |
metric |
instagram.post_impressions_organic |
instagram.post_impressions_organic |
The number of times an Instagram post was seen through unpaid, organic distribution. |
metric |
lifetime.annotation_click_through_rate |
lifetime.annotation_click_through_rate |
The percentage of annotation impressions that resulted in a click on a YouTube video annotation. |
metric |
lifetime.annotation_clickable_impressions |
lifetime.annotation_clickable_impressions |
The number of times clickable annotations were displayed on a YouTube video. |
metric |
lifetime.annotation_clicks |
lifetime.annotation_clicks |
The total number of clicks on annotations within a YouTube video. |
dimension |
lifetime.annotation_closable_impressions |
lifetime.annotation_closable_impressions |
The number of times closable annotations were displayed on a YouTube video. |
dimension |
lifetime.annotation_close_rate |
lifetime.annotation_close_rate |
The percentage of annotation impressions that resulted in the annotation being closed on a YouTube video. |
metric |
lifetime.annotation_closes |
lifetime.annotation_closes |
The total number of times annotations were closed on a YouTube video. |
metric |
lifetime.annotation_impressions |
lifetime.annotation_impressions |
The total number of times annotations were displayed on a YouTube video. |
dimension |
lifetime.card_click_rate |
lifetime.card_click_rate |
The percentage of card impressions that resulted in a click on a YouTube video card. |
metric |
lifetime.card_clicks |
lifetime.card_clicks |
The total number of clicks on cards within a YouTube video. |
metric |
lifetime.card_impressions |
lifetime.card_impressions |
The total number of times cards were displayed on a YouTube video. |
dimension |
lifetime.card_teaser_click_rate |
lifetime.card_teaser_click_rate |
The percentage of card teaser impressions that resulted in a click on a YouTube video card teaser. |
dimension |
lifetime.card_teaser_clicks |
lifetime.card_teaser_clicks |
The total number of clicks on card teasers within a YouTube video. |
metric |
lifetime.card_teaser_impressions |
lifetime.card_teaser_impressions |
The total number of times card teasers were displayed on a YouTube video. |
dimension |
lifetime.comments_count |
lifetime.comments_count |
The total number of comments received on a specific post over its lifetime. |
metric |
lifetime.comments_count_unique |
lifetime.comments_count_unique |
The unique number of comments a post received over its lifetime. This metric is no longer available for Facebook post metrics. |
metric |
lifetime.dislikes |
lifetime.dislikes |
The total number of dislikes received on a YouTube video post over its lifetime. |
metric |
lifetime.engagements |
lifetime.engagements |
The total number of interactions with a post, including likes, comments, shares, and other specific actions depending on the social network. |
metric |
lifetime.engagements_follower_unique |
lifetime.engagements_follower_unique |
The unique number of engagements from followers on a post or profile over its lifetime. |
dimension |
lifetime.engagements_other |
lifetime.engagements_other |
The total number of engagements on a post that are not categorized as likes, replies, reposts, or post link clicks. |
dimension |
lifetime.engagements_per_video_view |
lifetime.engagements_per_video_view |
The average number of engagements per video view on a YouTube video. |
metric |
lifetime.engagements_unique |
lifetime.engagements_unique |
The unique number of engagements received on a post or profile over its lifetime. |
dimension |
lifetime.estimated_minutes_watched |
lifetime.estimated_minutes_watched |
The estimated total minutes viewers watched a YouTube video over its lifetime. |
dimension |
lifetime.impression_source_follow |
lifetime.impression_source_follow |
The number of impressions on a TikTok post where the source was a follower feed. |
dimension |
lifetime.impression_source_for_you |
lifetime.impression_source_for_you |
The number of impressions on a TikTok post where the source was the ‘For You’ page. |
dimension |
lifetime.impression_source_hashtag |
lifetime.impression_source_hashtag |
The number of impressions on a TikTok post where the source was a hashtag page. |
dimension |
lifetime.impression_source_personal_profile |
lifetime.impression_source_personal_profile |
The number of impressions on a TikTok post where the source was a personal profile. |
dimension |
lifetime.impression_source_sound |
lifetime.impression_source_sound |
The number of impressions on a TikTok post where the source was the sound page. |
dimension |
lifetime.impression_source_unspecified |
lifetime.impression_source_unspecified |
The number of impressions on a TikTok post where the source was not specified. |
dimension |
lifetime.impressions |
lifetime.impressions |
The total number of times a post was displayed to users over its lifetime. |
metric |
lifetime.impressions_follower |
lifetime.impressions_follower |
The total number of impressions on a Facebook post from followers/fans over its lifetime. |
dimension |
lifetime.impressions_follower_paid_unique |
lifetime.impressions_follower_paid_unique |
The unique number of paid impressions delivered specifically to followers over the lifetime of a post or profile. |
dimension |
lifetime.impressions_follower_unique |
lifetime.impressions_follower_unique |
The unique number of followers who saw a post over its lifetime. |
dimension |
lifetime.impressions_nonfollower |
lifetime.impressions_nonfollower |
The total number of impressions on a Facebook post from non-followers over its lifetime. |
dimension |
lifetime.impressions_nonviral |
lifetime.impressions_nonviral |
The total number of non-viral impressions for a Facebook post over its lifetime. |
dimension |
lifetime.impressions_nonviral_unique |
lifetime.impressions_nonviral_unique |
The unique number of people who saw a non-viral impression of a Facebook post over its lifetime. |
metric |
lifetime.impressions_organic |
lifetime.impressions_organic |
The total number of organic impressions for a post over its lifetime. |
metric |
lifetime.impressions_organic_unique |
lifetime.impressions_organic_unique |
The unique number of people who saw an organic impression of a post over its lifetime. |
metric |
lifetime.impressions_paid |
lifetime.impressions_paid |
The total number of paid impressions for a post over its lifetime. |
dimension |
lifetime.impressions_paid_unique |
lifetime.impressions_paid_unique |
The unique number of people who saw a paid impression of a post over its lifetime. |
dimension |
lifetime.impressions_unique |
lifetime.impressions_unique |
The unique number of people who saw a post over its lifetime. |
metric |
lifetime.impressions_viral |
lifetime.impressions_viral |
The total number of viral impressions for a Facebook post over its lifetime. |
metric |
lifetime.impressions_viral_unique |
lifetime.impressions_viral_unique |
The unique number of people who saw a viral impression of a Facebook post over its lifetime. |
metric |
lifetime.likes |
lifetime.likes |
The total number of likes received on a specific post over its lifetime. |
metric |
lifetime.link_in_bio_clicks |
lifetime.link_in_bio_clicks |
The total number of clicks on the ‘link in bio’ from an Instagram post. |
metric |
lifetime.negative_feedback |
lifetime.negative_feedback |
The total negative feedback a post received over its lifetime. This metric is no longer available for Facebook post metrics. |
dimension |
lifetime.negative_feedback_unique |
lifetime.negative_feedback_unique |
The unique count of negative feedback a post received over its lifetime. This metric is no longer available for Facebook post metrics. |
metric |
lifetime.net_sentiment_score |
lifetime.net_sentiment_score |
The overall sentiment score of comments on a post, ranging from positive to negative. |
metric |
lifetime.post_app_engagements |
lifetime.post_app_engagements |
The total number of engagements with the app associated with a post. |
metric |
lifetime.post_app_installs |
lifetime.post_app_installs |
The total number of app install attempts initiated from a post. |
metric |
lifetime.post_app_opens |
lifetime.post_app_opens |
The total number of app opens originating from a post. |
dimension |
lifetime.post_content_clicks |
lifetime.post_content_clicks |
The total number of clicks on any content within a post (e.g., link, photo, video) over its lifetime. |
dimension |
lifetime.post_content_clicks_other |
lifetime.post_content_clicks_other |
The total number of clicks on parts of a post that are not links, photos, or videos over its lifetime. |
dimension |
lifetime.post_content_clicks_unique |
lifetime.post_content_clicks_unique |
The unique number of clicks on any part of a post’s content over its lifetime. This metric is no longer available for Facebook post metrics. |
dimension |
lifetime.post_detail_expand_clicks |
lifetime.post_detail_expand_clicks |
The total number of clicks to expand the details of a post. |
dimension |
lifetime.post_followers_gained |
lifetime.post_followers_gained |
The total number of new followers gained directly from a specific post over its lifetime. |
metric |
lifetime.post_followers_lost |
lifetime.post_followers_lost |
The total number of followers lost directly from a specific post over its lifetime. |
dimension |
lifetime.post_hashtag_clicks |
lifetime.post_hashtag_clicks |
The total number of clicks on hashtags within a post. |
metric |
lifetime.post_link_clicks |
lifetime.post_link_clicks |
The total number of clicks on a link within a post over its lifetime. |
metric |
lifetime.post_link_clicks_unique |
lifetime.post_link_clicks_unique |
The unique number of clicks on a link within a post over its lifetime. This metric is no longer available for Facebook post metrics. |
metric |
lifetime.post_media_clicks |
lifetime.post_media_clicks |
The total number of clicks on media (e.g., photos, videos) within a post over its lifetime. |
dimension |
lifetime.post_media_views |
lifetime.post_media_views |
The total number of views for media content within a post over its lifetime. |
metric |
lifetime.post_other_clicks_unique |
lifetime.post_other_clicks_unique |
dimension |
|
lifetime.post_photo_view_clicks |
lifetime.post_photo_view_clicks |
The total number of clicks to view a photo within a post over its lifetime. |
dimension |
lifetime.post_photo_view_clicks_unique |
lifetime.post_photo_view_clicks_unique |
The unique number of clicks to view a photo in a post over its lifetime. This metric is no longer available for Facebook post metrics. |
dimension |
lifetime.post_profile_clicks |
lifetime.post_profile_clicks |
The total number of clicks on the profile associated with a post over its lifetime. |
metric |
lifetime.post_video_play_clicks |
lifetime.post_video_play_clicks |
The total number of clicks to play a video within a post over its lifetime. |
dimension |
lifetime.post_video_play_clicks_unique |
lifetime.post_video_play_clicks_unique |
The unique number of clicks to play a video in a post over its lifetime. This metric is no longer available for Facebook post metrics. |
dimension |
lifetime.question_answers |
lifetime.question_answers |
The total number of answers received for a question asked in a Facebook post over its lifetime. |
metric |
lifetime.question_answers_unique |
lifetime.question_answers_unique |
The unique number of answers received on a question post over its lifetime. This metric is no longer available for Facebook post metrics. |
dimension |
lifetime.reactions |
lifetime.reactions |
The total number of reactions received on a specific post over its lifetime. |
metric |
lifetime.reactions_angry |
lifetime.reactions_angry |
The total number of ‘Angry’ reactions received on a Facebook post over its lifetime. |
dimension |
lifetime.reactions_haha |
lifetime.reactions_haha |
The total number of ‘Haha’ reactions received on a Facebook post over its lifetime. |
dimension |
lifetime.reactions_love |
lifetime.reactions_love |
The total number of ‘Love’ reactions received on a Facebook post over its lifetime. |
dimension |
lifetime.reactions_sad |
lifetime.reactions_sad |
The total number of ‘Sad’ reactions received on a Facebook post over its lifetime. |
dimension |
lifetime.reactions_unique |
lifetime.reactions_unique |
The unique number of reactions (e.g., likes, hearts, emoticons) received on a post over its lifetime. |
dimension |
lifetime.reactions_wow |
lifetime.reactions_wow |
The total number of ‘Wow’ reactions received on a Facebook post over its lifetime. |
dimension |
lifetime.reels_unique_session_plays |
lifetime.reels_unique_session_plays |
The total number of unique sessions where a Reels video was played. |
metric |
lifetime.saves |
lifetime.saves |
The total number of times a post was saved or pinned over its lifetime. |
metric |
lifetime.sentiment_comments_negative_count |
lifetime.sentiment_comments_negative_count |
The total number of comments with a negative sentiment received on a post over its lifetime. |
metric |
lifetime.sentiment_comments_neutral_count |
lifetime.sentiment_comments_neutral_count |
The total number of comments with a neutral sentiment received on a post over its lifetime. |
metric |
lifetime.sentiment_comments_positive_count |
lifetime.sentiment_comments_positive_count |
The total number of comments with a positive sentiment received on a post over its lifetime. |
metric |
lifetime.sentiment_comments_unclassified_count |
lifetime.sentiment_comments_unclassified_count |
The total number of comments with an unclassified sentiment received on a post over its lifetime. |
metric |
lifetime.shares_count |
lifetime.shares_count |
The total number of times a post has been shared across its lifetime. |
metric |
lifetime.shares_count_unique |
lifetime.shares_count_unique |
The unique number of times a post has been shared over its lifetime. |
dimension |
lifetime.story_exits |
lifetime.story_exits |
The total number of times users exited an Instagram Story over its lifetime. |
metric |
lifetime.story_taps_back |
lifetime.story_taps_back |
The total number of times users tapped back to view the previous frame in an Instagram Story over its lifetime. |
metric |
lifetime.story_taps_forward |
lifetime.story_taps_forward |
The total number of times users tapped forward to view the next frame in an Instagram Story over its lifetime. |
metric |
lifetime.subscribers_gained |
lifetime.subscribers_gained |
The total number of new subscribers gained directly from a YouTube video post over its lifetime. |
metric |
lifetime.subscribers_lost |
lifetime.subscribers_lost |
The total number of subscribers lost directly from a YouTube video post over its lifetime. |
dimension |
lifetime.video_ad_break_cost_per_impression |
lifetime.video_ad_break_cost_per_impression |
The cost per impression for video ad breaks within a Facebook video. |
dimension |
lifetime.video_ad_break_earnings |
lifetime.video_ad_break_earnings |
The earnings generated from video ad breaks within a Facebook video. |
dimension |
lifetime.video_ad_break_impressions |
lifetime.video_ad_break_impressions |
The total number of impressions for video ad breaks within a Facebook video. |
dimension |
lifetime.video_view_percentage |
lifetime.video_view_percentage |
dimension |
|
lifetime.video_view_time |
lifetime.video_view_time |
The total time, in seconds, that users spent watching a video post over its lifetime. |
dimension |
lifetime.video_view_time_organic |
lifetime.video_view_time_organic |
The total time, in seconds, that users spent watching a video post through organic distribution over its lifetime. |
metric |
lifetime.video_view_time_paid |
lifetime.video_view_time_paid |
The total time, in seconds, that users spent watching a video post through paid distribution over its lifetime. |
metric |
lifetime.video_view_time_per_view |
lifetime.video_view_time_per_view |
The average time, in seconds, that a user spent watching a video post per view over its lifetime. |
metric |
lifetime.video_views |
lifetime.video_views |
The total number of views a video post received over its lifetime. |
metric |
lifetime.video_views_10s |
lifetime.video_views_10s |
The total number of views of a video for at least 10 seconds over its lifetime. This metric is no longer available for Facebook post metrics. |
dimension |
lifetime.video_views_10s_autoplay |
lifetime.video_views_10s_autoplay |
The number of times a video was viewed for at least 10 seconds due to autoplay over its lifetime. This metric is no longer available for Facebook post metrics. |
dimension |
lifetime.video_views_10s_click_to_play |
lifetime.video_views_10s_click_to_play |
The number of times a video was viewed for at least 10 seconds due to a click-to-play interaction over its lifetime. This metric is no longer available for Facebook post metrics. |
metric |
lifetime.video_views_10s_organic |
lifetime.video_views_10s_organic |
The number of times a video was organically viewed for at least 10 seconds over its lifetime. This metric is no longer available for Facebook post metrics. |
metric |
lifetime.video_views_10s_paid |
lifetime.video_views_10s_paid |
The number of times a video was viewed for at least 10 seconds due to paid promotion over its lifetime. This metric is no longer available for Facebook post metrics. |
metric |
lifetime.video_views_10s_sound_off |
lifetime.video_views_10s_sound_off |
The number of times a video was viewed for at least 10 seconds with the sound off over its lifetime. This metric is no longer available for Facebook post metrics. |
dimension |
lifetime.video_views_10s_sound_on |
lifetime.video_views_10s_sound_on |
The number of times a video was viewed for at least 10 seconds with the sound on over its lifetime. This metric is no longer available for Facebook post metrics. |
metric |
lifetime.video_views_10s_unique |
lifetime.video_views_10s_unique |
The unique number of times a video was viewed for at least 10 seconds over its lifetime. This metric is no longer available for Facebook post metrics. |
dimension |
lifetime.video_views_30s_complete |
lifetime.video_views_30s_complete |
The total number of times a video was viewed to at least 30 seconds or 100% completion for a post over its lifetime. |
dimension |
lifetime.video_views_30s_complete_autoplay |
lifetime.video_views_30s_complete_autoplay |
The total number of times a video was autoplayed and viewed to at least 30 seconds or 100% completion for a post over its lifetime. |
dimension |
lifetime.video_views_30s_complete_click_to_play |
lifetime.video_views_30s_complete_click_to_play |
The total number of times a video was clicked to play and viewed to at least 30 seconds or 100% completion for a post over its lifetime. |
dimension |
lifetime.video_views_30s_complete_organic |
lifetime.video_views_30s_complete_organic |
The total number of times an organic video was viewed to at least 30 seconds or 100% completion for a post over its lifetime. |
metric |
lifetime.video_views_30s_complete_paid |
lifetime.video_views_30s_complete_paid |
The total number of times a paid video was viewed to at least 30 seconds or 100% completion for a post over its lifetime. |
dimension |
lifetime.video_views_30s_complete_unique |
lifetime.video_views_30s_complete_unique |
The total number of unique viewers who watched a video to at least 30 seconds or 100% completion for a post over its lifetime. |
dimension |
lifetime.video_views_autoplay |
lifetime.video_views_autoplay |
The total number of times a video was autoplayed for a post over its lifetime. |
metric |
lifetime.video_views_click_to_play |
lifetime.video_views_click_to_play |
The total number of times a video was clicked to play for a post over its lifetime. |
metric |
lifetime.video_views_organic |
lifetime.video_views_organic |
The total number of organic video views for a post over its lifetime. |
dimension |
lifetime.video_views_organic_unique |
lifetime.video_views_organic_unique |
The total number of unique organic video viewers for a post over its lifetime. |
dimension |
lifetime.video_views_p100_per_view |
lifetime.video_views_p100_per_view |
The full video watch rate for a TikTok post over its lifetime. |
dimension |
lifetime.video_views_p95 |
lifetime.video_views_p95 |
The total number of times a video was viewed to 95% completion for a post over its lifetime. |
metric |
lifetime.video_views_p95_organic |
lifetime.video_views_p95_organic |
The total number of times an organic video was viewed to 95% completion for a post over its lifetime. |
metric |
lifetime.video_views_p95_organic_unique |
lifetime.video_views_p95_organic_unique |
The total number of unique organic video viewers who watched a video to 95% completion for a post over its lifetime. |
metric |
lifetime.video_views_p95_paid |
lifetime.video_views_p95_paid |
The total number of times a paid video was viewed to 95% completion for a post over its lifetime. |
metric |
lifetime.video_views_p95_paid_unique |
lifetime.video_views_p95_paid_unique |
The total number of unique paid video viewers who watched a video to 95% completion for a post over its lifetime. |
metric |
lifetime.video_views_paid |
lifetime.video_views_paid |
The total number of paid video views for a post over its lifetime. |
metric |
lifetime.video_views_paid_unique |
lifetime.video_views_paid_unique |
The total number of unique paid video viewers for a post over its lifetime. |
metric |
lifetime.video_views_partial |
lifetime.video_views_partial |
The total number of times a video was partially viewed for a post over its lifetime. |
metric |
lifetime.video_views_partial_autoplay |
lifetime.video_views_partial_autoplay |
The total number of times a video was autoplayed and partially viewed for a post over its lifetime. |
dimension |
lifetime.video_views_partial_click_to_play |
lifetime.video_views_partial_click_to_play |
The total number of times a video was clicked to play and partially viewed for a post over its lifetime. |
dimension |
lifetime.video_views_partial_organic |
lifetime.video_views_partial_organic |
The total number of times an organic video was partially viewed for a post over its lifetime. |
metric |
lifetime.video_views_partial_paid |
lifetime.video_views_partial_paid |
The total number of times a paid video was partially viewed for a post over its lifetime. |
dimension |
lifetime.video_views_sound_off |
lifetime.video_views_sound_off |
The total number of times a video was viewed with the sound off for a post over its lifetime. |
metric |
lifetime.video_views_sound_on |
lifetime.video_views_sound_on |
The total number of times a video was viewed with the sound on for a post over its lifetime. |
dimension |
lifetime.video_views_unique |
lifetime.video_views_unique |
The total number of unique video viewers for a post over its lifetime. |
metric |
lifetime.videos_added_to_playlist |
lifetime.videos_added_to_playlist |
The total number of times a YouTube video was added to a playlist. |
metric |
lifetime.videos_removed_from_playlist |
lifetime.videos_removed_from_playlist |
The total number of times a YouTube video was removed from a playlist. |
dimension |
lifetime.vote_count |
lifetime.vote_count |
The total number of votes received on a poll in a LinkedIn post. |
dimension |
lifetime_snapshot.followers_by_age_gender |
lifetime_snapshot.followers_by_age_gender |
The number of followers broken down by age and gender for a profile. |
dimension |
lifetime_snapshot.followers_by_country |
lifetime_snapshot.followers_by_country |
The number of followers broken down by country for a profile. |
dimension |
lifetime_snapshot.followers_by_gender |
lifetime_snapshot.followers_by_gender |
The number of followers broken down by gender for a profile. |
dimension |
lifetime_snapshot.followers_count |
lifetime_snapshot.followers_count |
The number of followers a profile had at the time of the data snapshot. |
dimension |
lifetime_snapshot.followers_online |
lifetime_snapshot.followers_online |
The number of followers who are online at a given time for a profile. |
dimension |
lifetime_snapshot.following_count |
lifetime_snapshot.following_count |
The number of profiles a profile was following at the time of the data snapshot. |
metric |
likes |
likes |
The total number of likes received. Can be used for profile or post metrics, or as a topic metric. |
metric |
likes_organic |
likes_organic |
The total number of likes received on a post through unpaid, organic reach. |
metric |
likes_total |
likes_total |
The total number of likes received on content posted by the profile across all platforms. |
metric |
location.city |
location.city |
An estimation of the city where the message was posted. |
dimension |
location.country |
location.country |
An estimation of the country where the message was posted. |
dimension |
location.province |
location.province |
An estimation of the province where the message was posted. |
dimension |
mentions |
mentions |
A list of other profiles mentioned in the message. |
dimension |
name |
name |
The display name of an entity, such as a customer profile, user, or social media page. |
dimension |
native_id |
native_id |
The ID used by the social network to identify a unique profile. |
dimension |
native_name |
native_name |
The user name, screen name, or page URL used by the social network to identify a unique profile. |
dimension |
negative_feedback |
negative_feedback |
The total negative feedback received for a profile within a given reporting period. This metric is no longer available for Facebook owned profile metrics. |
dimension |
negative_sentiments_count |
negative_sentiments_count |
The total count of messages with a negative sentiment within a topic. |
dimension |
net_follower_growth |
net_follower_growth |
The net change in followers for a profile over a reporting period. |
metric |
net_following_growth |
net_following_growth |
The change in the number of profiles being followed. |
metric |
network |
network |
The social network from which the data originated (e.g., INSTAGRAM, FACEBOOK, X). |
dimension |
network_type |
network_type |
The type of social network (e.g., X, Facebook, Instagram). |
dimension |
neutral_sentiments_count |
neutral_sentiments_count |
The total count of messages with a neutral sentiment within a topic. |
dimension |
perma_link |
perma_link |
The permanent URL to the message or post on the social network. |
dimension |
pin_count |
pin_count |
The total number of pins on a Pinterest profile. |
dimension |
place_checkins |
place_checkins |
The total number of check-ins at a place associated with a profile. This metric is no longer available for Facebook owned profile metrics. |
dimension |
positive_sentiments_count |
positive_sentiments_count |
The total count of messages with a positive sentiment within a topic. |
dimension |
post_app_engagements |
post_app_engagements |
The total number of engagements with an app linked to a post. |
metric |
post_app_installs |
post_app_installs |
The total number of app install attempts originating from a post. |
metric |
post_app_opens |
post_app_opens |
The total number of app opens originating from a post. |
metric |
post_category |
post_category |
A unified, network-agnostic categorization of the post type. |
dimension |
post_content_clicks |
post_content_clicks |
The total number of clicks on the content of a post. |
metric |
post_content_clicks_other |
post_content_clicks_other |
The total number of clicks on content within a post that are not categorized as link, photo view, or video play clicks. |
metric |
post_detail_expand_clicks |
post_detail_expand_clicks |
The total number of clicks to expand the details of a post. |
metric |
post_engagements |
post_engagements |
The total number of engagements on a post. For Facebook, this includes reactions, comments, shares, post link clicks, and other post clicks. |
metric |
post_hashtag_clicks |
post_hashtag_clicks |
The total number of clicks on hashtags within a post. |
metric |
post_impressions |
post_impressions |
The total number of times a post was displayed. This metric is available for Facebook owned profiles. |
metric |
post_impressions_nonviral |
post_impressions_nonviral |
The total number of non-viral impressions for a post. This metric is available for Facebook owned profiles. |
metric |
post_impressions_organic |
post_impressions_organic |
The total number of organic impressions for a post. This metric is available for Facebook owned profiles. |
metric |
post_impressions_paid |
post_impressions_paid |
The total number of paid impressions for a post. This metric is available for Facebook owned profiles. |
metric |
post_impressions_viral |
post_impressions_viral |
The total number of viral impressions for a post. This metric is available for Facebook owned profiles. |
metric |
post_link_clicks |
post_link_clicks |
The total number of clicks on links within posts from the profile. |
metric |
post_media_clicks |
post_media_clicks |
The total number of clicks on media (e.g., photos, videos) within a post. |
metric |
post_media_views |
post_media_views |
The total number of views on media within a post. |
metric |
post_photo_view_clicks |
post_photo_view_clicks |
The total number of clicks to view photos within a post. |
metric |
post_profile_clicks |
post_profile_clicks |
The total number of clicks on the profile associated with a post. |
metric |
post_type |
post_type |
Uniquely identifies the social network and specific type of message or post (e.g., TWEET, INSTAGRAM_MEDIA). |
dimension |
post_video_play_clicks |
post_video_play_clicks |
The total number of clicks to play a video within a post. |
metric |
posts_sent_by_content_type |
posts_sent_by_content_type |
The number of posts sent by content type (e.g., photo, video, link). |
dimension |
posts_sent_by_post_type |
posts_sent_by_post_type |
The number of posts sent, categorized by their specific post type (e.g., Tweet, Instagram Media, Facebook Post). |
dimension |
posts_sent_count |
posts_sent_count |
The total number of posts sent by the profile. |
metric |
profile_guid |
profile_guid |
The ID of the tracked profile, prefixed with a Sprout code representing the data collection source. |
dimension |
profile_views |
profile_views |
The total number of times a profile was viewed. |
metric |
profile_views_total |
profile_views_total |
The total number of times a profile was viewed. |
dimension |
profile_views_unique |
profile_views_unique |
The total number of unique viewers for a profile. |
metric |
question_answers |
question_answers |
The total number of answers to questions posed in a post. |
dimension |
reactions |
reactions |
The total number of reactions received on content from a profile. |
metric |
reactions_angry |
reactions_angry |
The total number of ‘Angry’ reactions on a post. |
metric |
reactions_haha |
reactions_haha |
The total number of ‘Haha’ reactions on a post. |
metric |
reactions_love |
reactions_love |
The total number of ‘Love’ reactions on a post. |
metric |
reactions_sad |
reactions_sad |
The total number of ‘Sad’ reactions on a post. |
metric |
reactions_wow |
reactions_wow |
The total number of ‘Wow’ reactions on a post. |
metric |
replies |
replies |
The total number of replies to a message or post. |
dimension |
reporting_period.by(day) |
reporting_period.by(day) |
A dimension used to break down analytics data by day. |
dimension |
saves |
saves |
The total number of times a post was saved. |
metric |
saves_organic |
saves_organic |
metric |
|
sent |
sent |
Indicates if the message was sent by the tracked profiles (true) or received by them (false). |
dimension |
sent_by |
sent_by |
Information about the team member who sent a message via Sprout Social, including their ID, email, first name, and last name. |
dimension |
sentiment |
sentiment |
The sentiment category (e.g., positive, neutral, negative) of a message within a listening topic. |
dimension |
shares_count |
shares_count |
The total number of times a message or post was shared. |
metric |
shares_count_total |
shares_count_total |
The total number of shares received on content posted by the profile across all platforms. |
metric |
story_replies |
story_replies |
The total number of replies to stories. |
metric |
tag.active |
tag.active |
Indicates whether the tag is currently active or archived in Sprout Social. |
dimension |
tag.any_group |
tag.any_group |
Indicates whether this tag is available to any customer group. |
dimension |
tag.groups |
tag.groups |
An array of IDs of the groups where this tag is available. |
dimension |
tag.text |
tag.text |
The descriptive text of the tag. |
dimension |
tag.type |
tag.type |
The type of the tag (e.g., LABEL or CAMPAIGN). |
dimension |
tag_id |
tag_id |
The unique identifier used by Sprout to identify a message tag. |
dimension |
text |
text |
The textual content in the body of the message or post. |
dimension |
title |
title |
The text that serves as a title for a message, separate from its main body. |
dimension |
topic_id |
topic_id |
An identifier for a Listening Topic used to make calls for Topic data. |
dimension |
video_length |
video_length |
The length of the video in seconds. |
dimension |
video_view_time |
video_view_time |
The total accumulated time in seconds that a video has been viewed. |
metric |
video_views |
video_views |
The total number of video views. |
metric |
video_views_10s |
video_views_10s |
The total number of video views for at least 10 seconds. |
metric |
video_views_10s_autoplay |
video_views_10s_autoplay |
The number of times a video was viewed for at least 10 seconds due to autoplay within a given reporting period. This metric is no longer available for Facebook owned profile metrics. |
metric |
video_views_10s_click_to_play |
video_views_10s_click_to_play |
The number of times a video was viewed for at least 10 seconds due to a click-to-play interaction within a given reporting period. This metric is no longer available for Facebook owned profile metrics. |
metric |
video_views_10s_organic |
video_views_10s_organic |
The number of times a video was organically viewed for at least 10 seconds within a given reporting period. This metric is no longer available for Facebook owned profile metrics. |
metric |
video_views_10s_paid |
video_views_10s_paid |
The number of times a video was viewed for at least 10 seconds due to paid promotion within a given reporting period. This metric is no longer available for Facebook owned profile metrics. |
metric |
video_views_10s_unique |
video_views_10s_unique |
The unique number of times a video was viewed for at least 10 seconds within a given reporting period. This metric is no longer available for Facebook owned profile metrics. |
metric |
video_views_30s_complete |
video_views_30s_complete |
The total number of times a video was viewed to at least 30 seconds or 100% completion. |
metric |
video_views_30s_complete_autoplay |
video_views_30s_complete_autoplay |
The total number of times a video was autoplayed and viewed to at least 30 seconds or 100% completion. |
metric |
video_views_30s_complete_click_to_play |
video_views_30s_complete_click_to_play |
The total number of times a video was clicked to play and viewed to at least 30 seconds or 100% completion. |
metric |
video_views_30s_complete_organic |
video_views_30s_complete_organic |
The total number of times an organic video was viewed to at least 30 seconds or 100% completion. |
metric |
video_views_30s_complete_paid |
video_views_30s_complete_paid |
The total number of times a paid video was viewed to at least 30 seconds or 100% completion. |
metric |
video_views_30s_complete_repeat |
video_views_30s_complete_repeat |
The number of times a Facebook video was replayed and watched for at least 30 seconds. |
metric |
video_views_30s_complete_unique |
video_views_30s_complete_unique |
The total number of unique viewers who watched a video to at least 30 seconds or 100% completion. |
metric |
video_views_autoplay |
video_views_autoplay |
The total number of times a video was autoplayed. |
metric |
video_views_click_to_play |
video_views_click_to_play |
The total number of times a video was clicked to play. |
metric |
video_views_organic |
video_views_organic |
The total number of organic video views. |
metric |
video_views_paid |
video_views_paid |
The total number of paid video views. |
metric |
video_views_partial |
video_views_partial |
The total number of times a video was partially viewed. |
metric |
video_views_partial_autoplay |
video_views_partial_autoplay |
The total number of times a video was autoplayed and partially viewed. |
metric |
video_views_partial_click_to_play |
video_views_partial_click_to_play |
The total number of times a video was clicked to play and partially viewed. |
metric |
video_views_partial_organic |
video_views_partial_organic |
The total number of times an organic video was partially viewed. |
metric |
video_views_partial_paid |
video_views_partial_paid |
The total number of times a paid video was partially viewed. |
metric |
video_views_partial_repeat |
video_views_partial_repeat |
The number of times a Facebook video was replayed and partially watched. |
metric |
video_views_repeat |
video_views_repeat |
The total number of times a video was replayed. |
metric |
video_views_total |
video_views_total |
The total number of video views on content posted by the profile across all platforms. |
metric |
video_views_unique |
video_views_unique |
The total number of unique video viewers. |
metric |
visual_media |
visual_media |
An array of media objects (e.g., photos and videos) shared on the message, including URLs for full, high-resolution, and thumbnail images. |
dimension |