TikTok: Most-used fields

The table below gives information about most-used fields that you can import from TikTok. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
bio_description	bio_description	The user’s biographical description displayed on their TikTok profile.	dimension
comment_count	comment_count	The total number of comments received on the ad creative.	metric
cover_image_url	cover_image_url	The URL of the video’s cover image.	dimension
create_time	create_time	The timestamp indicating when the video was created.	dimension
display_name	display_name	The public name of the user as displayed on their TikTok profile.	dimension
duration	duration	The duration of the video in seconds.	metric
embed_link	embed_link	The URL provided for embedding the video content on other platforms.	dimension
follower_count	follower_count	The total number of followers a TikTok user has.	metric
following_count	following_count	The total number of accounts a TikTok user is following.	metric
id	id	The unique identifier for the video.	dimension
like_count	like_count	The total number of likes received on the ad creative.	metric
likes_count	likes_count	The total number of likes received across all of a user’s videos.	metric
profile_deep_link	profile_deep_link	A direct link to the user’s TikTok profile page.	dimension
share_count	share_count	The total number of times the ad creative has been shared.	metric
share_url	share_url	The URL to share the video directly on TikTok.	dimension
title	title	The title of the video.	dimension
video_description	video_description	The detailed textual description of the video content.	dimension
view_count	view_count	The total number of times the ad creative, especially video, has been viewed or played.	metric