TikTok: Most-used fields

TikTok: Most-used fields#

The table below gives information about most-used fields that you can import from TikTok. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
avatar_url Dimension

User's profile image.

bio_description Dimension

User's bio description if there is a valid one.

comment_count Metric

The total number of comments received on the ad creative.

cover_image_url Dimension

The URL of the video's cover image.

create_time Dimension

The timestamp indicating when the video was created.

display_name Dimension

User's profile name.

duration Metric

The duration of the video in seconds.

embed_link Dimension

The URL provided for embedding the video content on other platforms.

follower_count Metric

The number of followers the user has.

following_count Metric

The number of people the user is following.

id Dimension

The unique identifier for the video.

is_verified Dimension

Indicates whether TikTok has provided a verified badge to the account after confirming it belongs to the user it represents.

like_count Metric

The total number of likes received on the ad creative.

likes_count Metric

The total number of likes the user has accumulated.

open_id Dimension

The unique identification of the user in the current application.

profile_deep_link Dimension

The link to user's TikTok profile page.

share_count Metric

The total number of times the ad creative has been shared.

share_url Dimension

The URL to share the video directly on TikTok.

title Dimension

The title of the video.

union_id Dimension

The unique identification of the user across different applications for the same developer.

video_description Dimension

The detailed textual description of the video content.

view_count Metric

The total number of times the ad creative, especially video, has been viewed or played.