Walmart Marketplace: Most-used fields

The table below gives information about most-used fields that you can import from Walmart Marketplace. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AUR	AUR	The Average Unit Retail, representing the average selling price of a single unit of a product.	metric
Authorized Orders	Authorized Orders	The number of orders that have been authorized by Walmart.	metric
Authorized Sales	Authorized Sales	The monetary value of sales that have been authorized.	metric
Authorized Units	Authorized Units	The number of units for which sales have been authorized.	metric
Average Rating	Average Rating	The average customer rating for the product, typically based on a 5-star scale.	metric
Base Item Id	Base Item Id	The unique identifier for the base version of a product, especially when multiple variants exist.	metric
Brand	Brand	The brand name of the product.	dimension
Buy Box Eligible	Buy Box Eligible	Indicates whether the seller’s offer for an item is eligible to win the Buy Box on Walmart.com.	dimension
Buy Box Item Price	Buy Box Item Price	The price of the item that currently holds the Buy Box on Walmart.com.	metric
Buy Box Shipping Price	Buy Box Shipping Price	The shipping price associated with the offer that currently holds the Buy Box on Walmart.com.	metric
Cancelled Sales	Cancelled Sales	The total sales value of orders or order lines that have been canceled.	metric
Cancelled Units	Cancelled Units	The total number of units from orders or order lines that have been canceled.	metric
Category	Category	A broad classification that helps organize and group products on the marketplace.	dimension
Commission	Commission	The total commission earned or charged for a transaction or item.	metric
Currency	Currency	The three-letter ISO 4217 currency code for monetary values.	dimension
Department	Department	The category or department to which a product belongs.	dimension
Fulfillment Lag Time	Fulfillment Lag Time	The time, in days, between when an order is placed and when the item is shipped by the seller. This is also referred to as ‘lead time’.	metric
Fulfillment Type	Fulfillment Type	The method used to fulfill an order, such as Seller Fulfilled or Walmart Fulfillment Services (WFS).	dimension
GMV	GMV	The Gross Merchandise Value, representing the total sales volume in dollars for merchandise sold through the marketplace over a given period.	metric
GMV Comp %	GMV Comp %	The year-over-year comparison percentage for Gross Merchandise Value (GMV).	metric
GMV-Commission	GMV-Commission	The Gross Merchandise Value (GMV) less the total commission amount.	metric
GTIN	GTIN	The Global Trade Item Number (GTIN), such as a UPC, EAN, or ISBN, used to uniquely identify the product.	dimension
Item Conversion Rate	Item Conversion Rate	The percentage of item views that result in a sale.	metric
Item Creation Date	Item Creation Date	The date and time when the item listing was initially created on Walmart Marketplace.	dimension
Item ID	Item ID	The item identifier generated by Walmart.	metric
Item Last Updated	Item Last Updated	The date and time when the item listing was last modified on Walmart Marketplace.	dimension
Item Page URL	Item Page URL	The direct URL to the product’s detail page on Walmart.com.	dimension
Lifecycle Status	Lifecycle Status	The current lifecycle status of the item, indicating its stage in the product’s existence (e.g., active, retired).	dimension
MSRP	MSRP	The Manufacturer’s Suggested Retail Price for the item.	metric
Maximum Seller Allowed Price	Maximum Seller Allowed Price	The highest price a seller is allowed to list the item for on Walmart Marketplace.	dimension
Minimum Seller Allowed Price	Minimum Seller Allowed Price	The lowest price a seller is allowed to list the item for on Walmart Marketplace.	dimension
Offer End Date	Offer End Date	The date when a specific offer or promotion for an item is scheduled to end.	dimension
Offer Start Date	Offer Start Date	The date when a specific offer or promotion for an item becomes active.	dimension
Price	Price	The current selling price of the item on Walmart Marketplace.	metric
Primary Category Path	Primary Category Path	The full hierarchical path of the primary category to which the item belongs on Walmart.com (e.g., ‘Electronics > Televisions > Smart TVs’).	dimension
Primary Image URL	Primary Image URL	The URL of the main image displayed for the item on its product page.	dimension
Primary Variant?	Primary Variant?		dimension
Product Category	Product Category	The general category of the product on Walmart Marketplace.	dimension
Product Level Conversion Rate	Product Level Conversion Rate	The rate at which views for a specific product convert into sales.	metric
Product Level Pageviews	Product Level Pageviews	The number of times a specific product’s page has been viewed by customers.	metric
Product Name	Product Name	The primary name or title of the product.	dimension
Product Tax Code	Product Tax Code	A seven-digit code that identifies the amount of sales tax to be collected for individual items.	metric
Publish Status	Publish Status	The current publishing status of the item, indicating whether it is live and visible on Walmart.com.	dimension
Refunded Sales	Refunded Sales	The total sales value of items or orders for which a refund has been issued.	metric
Repricer Status	Repricer Status		dimension
Repricer Strategy	Repricer Strategy		dimension
Reviews Count	Reviews Count	The total number of customer reviews submitted for the product.	metric
SKU	SKU	The Stock Keeping Unit, a unique identifier used by the seller to track the item in their inventory.	dimension
SKU ID	SKU ID	The Seller’s Stock Keeping Unit, a unique alphanumeric identifier for each distinct product and variant.	dimension
Searchable?	Searchable?		dimension
Ship Methods	Ship Methods	The available shipping methods for the item (e.g., Standard, Expedited, Freight).	dimension
Shipping Weight	Shipping Weight	The weight of the item used for calculating shipping costs.	metric
Shipping Weight Unit	Shipping Weight Unit	The unit of measurement for the shipping weight (e.g., LB, KG, OZ).	dimension
Sub Category	Sub Category	A more specific classification within a main product category.	dimension
Super Department	Super Department	A very broad grouping of products, representing the highest level in the product hierarchy.	dimension
Total LY GMV	Total LY GMV	The total Gross Merchandise Value for the previous year, used for year-over-year comparisons.	metric
Total Product Visits	Total Product Visits	The total number of times a product’s page has been viewed by customers.	metric
Total Units Sold	Total Units Sold	The total number of individual product units that have been sold.	metric
UPC	UPC	The Universal Product Code, a 12-digit number used to identify retail products.	dimension
Variant Group Id	Variant Group Id	A unique identifier for a group of product variants (e.g., all sizes and colors of a specific T-shirt).	dimension
Variant Grouping Attributes	Variant Grouping Attributes	The attributes used to group product variants together (e.g., ‘color’, ‘size’).	dimension
Variant Grouping Values	Variant Grouping Values	The specific values for the variant grouping attributes (e.g., for ‘color’ it could be ‘red’, ‘blue’; for ‘size’ it could be ‘S’, ‘M’, ‘L’).	dimension
WPID	WPID	The Walmart Product ID, a unique identifier assigned to a product in the Walmart catalog.	dimension