YouTube Analytics: Most-used fields

The table below gives information about most-used fields that you can import from YouTube Analytics. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Estimated Minutes Watched	estimatedMinutesWatched	The total number of minutes that users watched videos for the specified channel, content owner, video, or playlist.	metric
Red Views	redViews		metric
Subscribers Gained	subscribersGained	The number of new subscriptions gained by the channel.	metric
Subscribers Lost	subscribersLost	The number of subscriptions lost by the channel.	metric
averageTimeInPlaylist	averageTimeInPlaylist	The average time, in seconds, a viewer spent watching playlist videos after arriving at the playlist.	metric
averageViewDuration	averageViewDuration	The average length, in seconds, of video playbacks. For playlist reports, it’s the average length of video playbacks within the playlist context.	metric
averageViewPercentage	averageViewPercentage	The average percentage of a video that viewers watched.	metric
cardClicks	cardClicks	The total number of clicks on cards displayed in videos.	metric
cardImpressions	cardImpressions	The total number of times cards were displayed in videos.	metric
comments	comments	The total number of comments posted on videos.	metric
day	day	The specific date for which the report data is provided, representing a day-level granularity.	dimension
dislikes	dislikes	The total number of “dislikes” received on videos.	metric
estimatedRedMinutesWatched	estimatedRedMinutesWatched	The total number of minutes that YouTube Premium members watched videos.	metric
fileDetails.audioStreams	fileDetails.audioStreams	A list of audio streams contained in the uploaded video file, providing technical details such as audio codec and bitrate, available via the YouTube Data API.	dimension
fileDetails.videoStreams	fileDetails.videoStreams	A list of video streams contained in the uploaded video file, providing technical details such as video codec, frame rate, and resolution, available via the YouTube Data API.	dimension
likes	likes	The total number of “likes” received on videos.	metric
playlist_id	playlist_id	The unique identifier for a YouTube playlist.	dimension
playlist_title	playlist_title	The title of the YouTube playlist.	dimension
shares	shares	The total number of times videos were shared.	metric
subscribedStatus	subscribedStatus	Indicates whether the user activity is associated with viewers who are subscribed to the channel (SUBSCRIBED) or not (UNSUBSCRIBED).	dimension
video_published_at	video_published_at	The date and time when the video was published.	dimension
video_published_date	video_published_date	The date and time when the video was published on YouTube, in ISO 8601 format and UTC.	dimension
videosAddedToPlaylists	videosAddedToPlaylists	The number of times videos were added to YouTube playlists.	metric
videosRemovedFromPlaylists	videosRemovedFromPlaylists	The number of times videos were removed from YouTube playlists.	metric
youtubeProduct	youtubeProduct	The YouTube product or platform where the user activity occurred (e.g., YouTube Watch Page, YouTube Kids).	dimension