Zendesk Sell: Most-used fields

The table below gives information about most-used fields that you can import from Zendesk Sell. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
added_at	added_at	The date and time (UTC) when a deal was initiated or added to the system.	dimension
address	address	General address details for a contact or organization, including street, city, state, country, and postal code.	dimension
contact_id	contact_id	The unique identifier of a contact, used to associate contacts with deals or organizations.	dimension
created_at	created_at	The date and time (UTC) when the record was created.	dimension
creator_id	creator_id	The unique identifier of the user who created the record.	dimension
currency	currency	The 3-character ISO 4217 currency code for a deal’s value or line item’s price.	dimension
custom_fields	custom_fields	A collection of key-value pairs representing custom, user-defined fields for leads, contacts, or deals.	dimension
customer_status	customer_status	The current relationship status of a contact with the business, such as ‘Current Customer’ or ‘Past Customer’.	dimension
date	date	The date and time when the record was created or last updated in Zendesk Sell. This field is used for time-based filtering.	dimension
description	description	A textual description for a product or lead.	dimension
email	email	The email address for a contact or lead.	dimension
estimated_close_date	estimated_close_date	The projected date by which a deal is expected to close.	dimension
fax	fax	The fax number for a contact or lead.	dimension
first_name	first_name	The first name of a contact or lead.	dimension
id	id	The unique identifier for the record.	dimension
industry	industry	The industry classification for a contact’s or lead’s organization.	dimension
is_organization	is_organization	A boolean indicator specifying whether a contact represents an organization (true) or an individual (false).	dimension
last_activity_at	last_activity_at	The timestamp indicating the most recent activity on an object, such as a deal or contact. This includes actions like tasks completed, notes added, calls logged, emails sent, text messages sent, or visits logged. It does not update for task creation, object editing, or tagging.	dimension
last_name	last_name	The last name of a contact or lead.	dimension
last_stage_change_at	last_stage_change_at	The date and time (UTC) when a deal last moved into its current pipeline stage.	dimension
last_stage_change_by_id	last_stage_change_by_id	The unique identifier of the user who was responsible for the last change to the stage of an entity, such as a deal.	metric
loss_reason_id	loss_reason_id	The unique identifier of the reason a deal was lost.	metric
mobile	mobile	The mobile phone number for a contact or lead.	dimension
name	name	The human-friendly name of the record, such as a contact name, deal name, product name, pipeline name, or stage name.	dimension
organization_id	organization_id	The unique identifier of the organization associated with a contact or deal.	dimension
organization_name	organization_name	The name of the organization associated with a lead.	dimension
owner_id	owner_id	The unique identifier of the user who currently owns or is assigned to the record (e.g., contact, deal, lead).	dimension
parent_organization_id	parent_organization_id	The unique identifier of a parent organization contact in a hierarchical structure.	dimension
phone	phone	The primary phone number for a contact or lead.	dimension
prospect_status	prospect_status	The current prospect status of a contact with the business, such as ‘Current Prospect’ or ‘Lost Prospect’.	dimension
source_id	source_id	The unique identifier of the source from which a lead or deal originated.	metric
stage_id	stage_id	The unique identifier of the current stage a deal is in within a pipeline.	metric
status	status	The general status of a lead, indicating its current state in the sales process.	dimension
tags	tags	A list of labels or keywords assigned to a lead, contact, or deal for categorization and filtering.	dimension
title	title	The job title of a contact or lead.	dimension
unqualified_reason_id	unqualified_reason_id	The unique identifier of the reason a deal was marked as unqualified.	metric
updated_at	updated_at	The date and time (UTC) when the record was last updated.	dimension
value	value	The monetary value of a deal or the unit value of a product in a line item.	metric