Google Campaign Manager 360: Tips and best practices

Google Campaign Manager 360: Tips and best practices#

Configuring data collection from Google Campaign Manager 360#

In the Settings tab of your Google Campaign Manager 360 datastream overview, you can configure a number of additional settings:

Depending on what you select in Report type, different fields are available.

Dimension Filters

Enter a valid JSON expression to collect data for specific dimensions. For more information on the Dimensions Filter, see Configuring the dimension filter with a JSON expression below.

Filter expired campaigns

Select this checkbox to collect data only for active campaigns.

Report Specific section

Depending on the selected Report type, the Report Specific section contains a set of optional fields to configure. The STANDARD report type does not contain the report specific section.

CUSTOM

In Reports, select the custom reports created in Google Campaign Manager 360 for which you want to collect data. For more information, see the Google Documentation.

FLOODLIGHT

In Floodlight config IDs, select the floodlight IDs for which to collect data.

Use the checkboxes to specify data to include in the data extract.

METADATA

In Level, select the level at which you want to collect data.

In Fields, change the list of fields that you want to see in the data extract.

PATH_TO_CONVERSION

In Floodlight config IDs, select the floodlight IDs for which to collect, or select the checkbox to collect data for all floodlight IDs.

Configure the available conversion metric fields.

In Activity filters, enter activity filters to collect data for specific floodlights activities.

REACH

In Reach by Frequency Breakdown, select the frequency breakdown for which to collect data.

Advertisers

Select the GCM Advertisers with floodlight activities from which to collect data. This field is populated with the GCM Advertisers associated with your Google Campaign Manager 360 account that also have at least one floodlight activity. A floodlight activity is a specific conversion you want to track, such as the completion of a purchase or a visit to a page on your site.

Activity metrics

Select the floodlight activity metrics for which to collect data.

Sweep activity metrics

Select this checkbox to remove activity metrics with zero values from the data extract.

This feature can only be used when collecting data for profiles that use the “en” locale.

Configuring the dimension filter with a JSON expression#

When configuring a Google Campaign Manager 360 datastream, you can configure a dimension filter for most datastream types. Enter a JSON expression into the dimension filter to collect data on certain fields. Use the dimension filter to collect highly-specific data from your data source.

To configure data collection from a datastream, follow these steps:

  1. Go to the Datastreams page.

  2. Open the Google Campaign Manager 360 datastream by clicking on its name.

  3. In the top navigation panel, click Settings.

  4. In Dimension Filter, enter a valid JSON expression.

  5. Click Save.

Examples of a JSON expression#

Typically, a JSON expression would take the following format.

{
   "kind": "dfareporting#dimensionValue",
   "dimensionName": string,
   "value": string,
   "id": string,
   "matchType": string
}

You can use multiple expressions within a single JSON expression.

For example, use a JSON expression to retrieve data from a Google Campaign Manager 360 datastream.

The values to retrieve are as follows:

  • Two specific values (8069163 and 8067471) for the dimension activityId.

  • These two vales are associated with another specific value (Adverity), which belongs to the dimension site.

To retrieve this set of data, enter the following JSON expression into Dimension Filter.

[
   {
     "dimensionName": "activityId",
     "kind": "dfareporting#dimensionFilter",
     "value": "8069163"
   },
   {
     "dimensionName": "activityId",
     "kind": "dfareporting#dimensionFilter",
      "value": "8067471"
   },
   {
     "dimensionName": "site",
     "kind": "dfareporting#dimensionFilter",
     "id": "5147781",
     "value": "Adverity"
   }
]

Previewing an image#

It is not possible to preview an image for this connector.

Contents