Google Display & Video 360: Tips and best practices

Google Display & Video 360: Tips and best practices#

Validating combinations of metrics and dimensions#

To validate possible combinations of metrics and dimensions, use the Google Display & Video 360 user interface. Create an offline report where you select the desired combination of fields and set additional options. If you select invalid options and try to save the report, Google Display & Video 360 informs you about the correct options. Until you use the correct options, you are not able to save the report.

Hint

For example, to save the audience composition report type, set one of the following filters in the Google Display & Video 360 user interface:

  • Partner

  • Advertiser

Configuring the filter with a JSON expression#

When configuring a Google Display & Video 360 , you can configure a filter for most s. Enter a JSON expression into the filter to collect data on certain fields. Use the filter to collect highly-specific data from your .

To configure data collection from a , follow these steps:

  1. Go to the Datastreams page.

  2. Open the Google Display & Video 360 by clicking on its name.

  3. In the top navigation panel, click Settings.

  4. In Dimension Filter, enter a valid JSON expression. See below for an example of a valid JSON expression.

  5. Click Save.

Examples of a JSON expression#

Typically, a JSON expression would take the following format.

{
  "type": string,
  "value": string
}

Where type is the name of the column that contains the value you want to include in the filter. Find the name of the in this list of filters.

And value is the value by which you want to filter your data.

You can use multiple expressions within a single JSON expression. For example, use a JSON expression to retrieve two specific values from a Google Display & Video 360 as follows:

  • The values to retrieve are 8069163 and 8067471 for the FILTER_ADVERTISER.

To retrieve this set of data, enter the following JSON expression into Dimension Filter.

[
  {
    "type": "FILTER_ADVERTISER",
    "value": "8069163"
  },
  {
    "type": "FILTER_ADVERTISER",
    "value": "8067471"
  }
]
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