Google Search Ads 360 (Beta): Tips and best practices

Google Search Ads 360 (Beta): Tips and best practices#

Using filters with (Beta) Google Search Ads 360#

When configuring a (Beta) Google Search Ads 360 datastream, you can use the Filter field in the Advanced section to filter your data before fetching results. This allows you to apply specific conditions to your queries, such as retrieving only certain campaign types or filtering by performance metrics.

The filter expressions support a number of operators, including:

  • Equality operators: =, !=

  • Comparison operators: >, >=, <, <=

  • String matching: LIKE, NOT LIKE, CONTAINS ANY, CONTAINS ALL, CONTAINS NONE

  • Set operators: IN, NOT IN

  • Null checks: IS NULL, IS NOT NULL

  • Date ranges: DURING, BETWEEN

  • Regular expressions: REGEXP_MATCH, NOT REGEXP_MATCH

Example filter expressions:

metrics.clicks > 7
campaign.id IN (918735746)
campaign.name LIKE '%Brand%'
metrics.impressions > 0 AND metrics.clicks > 10
campaign.advertising_channel_type = 'PERFORMANCE_MAX'

You can combine multiple conditions using AND operators.

If your filter syntax is incorrect, you’ll see a validation error.

For more complex queries, refer to the full query grammar reference in the Google Search Ads 360 documentation.

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