LinkedIn Organizations & Brands: Tips and best practices

LinkedIn Organizations & Brands: Tips and best practices#

Understanding follower count configuration#

To report total followers, leave out follower fields and select just the Lifetime (interval) and Total (breakdown). Results will include followerCount.

Important: Blank followerCount is a nuance of LinkedIn API. You must select a breakdown such as Country, to get a result.

For Total followers, remove the followerCount field from your request. It will be returned automatically.

Managing data delays#

There is a 1 day delay for metrics to be available for page views and follows.

Plan your data collection schedules accordingly, ensuring you account for this delay when fetching recent data.

Authorization requirements#

The authorizer must have administrator role to access API.

Ensure that the account used for authorization has:

  • Administrator permissions for the LinkedIn Company Page

  • Appropriate access to view performance metrics

  • Rights to connect third-party applications

Available granularity levels#

The connector supports the following levels of granularity:

  • Followers

  • Page

  • Post

  • Comments

  • Share

Contents