LinkedIn Organizations & Brands: Tips and best practices

LinkedIn Organizations & Brands: Tips and best practices#

Understanding follower count configuration#

To report total followers, leave out follower fields and select just the Lifetime (interval) and Total (breakdown). Results will include followerCount.

Important: Blank followerCount is a nuance of LinkedIn API. You must select a breakdown such as Country, to get a result.

For Total followers, remove the followerCount field from your request. It will be returned automatically.

Managing data delays#

There is a 1 day delay for metrics to be available for page views and follows.

Plan your data collection schedules accordingly, ensuring you account for this delay when fetching recent data.

Authorization requirements#

The authorizer must have administrator role to access API.

Ensure that the account used for authorization has:

  • Administrator permissions for the LinkedIn Company Page

  • Appropriate access to view performance metrics

  • Rights to connect third-party applications

Available granularity levels#

The connector supports the following levels of granularity:

  • Followers

  • Page

  • Post

  • Comments

  • Share

Troubleshooting follower count issues#

If you’re seeing empty followerCount values:

  1. Remove the followerCount field from your manual field selection

  2. Add a demographic breakdown (such as Country, Industry, or Function)

  3. The followerCount will be automatically returned with populated values

Data validation considerations#

When comparing data with the LinkedIn native interface:

  • Account for the 1-day delay in metrics availability

  • Ensure you’re using the correct date range that accounts for data processing delays

  • Verify that the same breakdown dimensions are being compared

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