Snapchat: Tips and best practices

Snapchat: Tips and best practices#

Configuring data collection from Snapchat#

In the Settings tab of your Snapchat datastream overview, you can configure a number of additional settings:

Granularity

Select the time interval in which to collect data. Choose one of the following time intervals:

  • Day

  • Hour

  • Total

  • Lifetime

If you select Hour, the time range is restricted to the last 90 days.

Action report time

Select if you want to use conversion or impression date to report data.

Level

Select the level at which to collect data.

Date filter

Select the field that you want to use to define the fetch date range.

Configuring attribution windows#

An attribution window is the time period between a user swiping up on an ad and performing an action (such as a purchase or download) as a result of swiping up. In the Attribution Window section, configure the following fields to return attribution window data.

Swipe

In Swipe, select the attribution window for an ad. For example, select 1_DAY to view data for swipe impressions that led to an action within 24 hours after swiping up on an ad.

View

By default, when a user views an ad and does not swipe up, they enter a one-day attribution window in which actions made by that user on your website or app may be attributed to the ad which they viewed. In View, change the length of the non-swipe attribution window.

Previewing an image#

It is not possible to preview an image for this connector.

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