TikTok Business: Tips and best practices¶

Understanding authorization and account limitations¶

One Authorization per account - You will need a datastream per account as you may only authorise 1 account per authorisation.

This means each TikTok Business account requires its own separate authorization and datastream configuration.

Data collection granularity and limitations¶

Video metrics only available at lifetime level - This is an API limitation that affects historical reporting and data aggregation strategies.

Available granularity levels¶

The connector supports the following levels of granularity:

Profile
Video

Video metrics limitation: All video performance data is aggregated at the lifetime level, meaning you cannot get daily or weekly breakdowns of video performance.

Recommended datastream configurations¶

Account | Profile | Daily¶

Daily metrics including:

Business_id
Display_name
comments
date
followers_count
likes
profile_views
shares
video_views

Account | Video | Lifetime¶

Video metrics including:

Average_time_watched
comments
impressions_source
likes
reach
shares
total_time_watched
video_duration
video_views

Account | Followers¶

Profile total report including followers_count

Understanding audience data collection¶

You can report on audience_countries, audience_genders, and audience_age. The raw data is in a dictionary format so you may wish to apply a script to unpack the list.

Processing audience data¶

When working with audience demographic data:

Use data transformation scripts to parse dictionary-formatted audience data
Consider the nested structure when mapping fields for analysis
Account for the data format when setting up downstream reporting