TikTok Business: Tips and best practices

Understanding authorization and account limitations

One Authorization per account - You will need a datastream per account as you may only authorise 1 account per authorisation.

This means each TikTok Business account requires its own separate authorization and datastream configuration.

Data collection granularity and limitations

Video metrics only available at lifetime level - This is an API limitation that affects historical reporting and data aggregation strategies.

Available granularity levels

The connector supports the following levels of granularity:

• Profile

• Video

Video metrics limitation: All video performance data is aggregated at the lifetime level, meaning you cannot get daily or weekly breakdowns of video performance.

Recommended datastream configurations

Account | Profile | Daily

Daily metrics including:

• Business_id

• Display_name

• comments

• date

• followers_count

• likes

• profile_views

• shares

• video_views

Account | Video | Lifetime

Video metrics including:

• Average_time_watched

• comments

• impressions_source

• likes

• reach

• shares

• total_time_watched

• video_duration

• video_views

Account | Followers

Profile total report including followers_count

Understanding audience data collection

You can report on audience_countries and audience_genders. The raw data is in a dictionary format so you may wish to apply a script to unpack the list.

Processing audience data

When working with audience demographic data:

• Use data transformation scripts to parse dictionary-formatted audience data

• Consider the nested structure when mapping fields for analysis

• Account for the data format when setting up downstream reporting