Adalyser: Most-used fields#
The table below gives information about most-used fields that you can import from Adalyser. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
Day |
Day |
dimension |
account_id |
account_id |
dimension |
account_name |
account_name |
dimension |
adGroup |
adGroup |
dimension |
apptActions.Brochure Requests |
apptActions.Brochure Requests |
metric |
apptActions.Click To Call |
apptActions.Click To Call |
metric |
apptCount |
apptCount |
metric |
apptOrigins.Direct |
apptOrigins.Direct |
metric |
apptOrigins.Organic |
apptOrigins.Organic |
metric |
apptOrigins.Paid Search |
apptOrigins.Paid Search |
metric |
apptResponseRate |
apptResponseRate |
metric |
apptSources.desktop |
apptSources.desktop |
metric |
apptSources.mobile |
apptSources.mobile |
metric |
avgSalesValue |
avgSalesValue |
metric |
channel |
channel |
dimension |
clientCost |
clientCost |
metric |
cpa |
cpa |
metric |
cpaSources.desktop |
cpaSources.desktop |
metric |
cpaSources.mobile |
cpaSources.mobile |
metric |
cpl |
cpl |
metric |
cplSources.Indirect |
cplSources.Indirect |
dimension |
cplSources.Unknown |
cplSources.Unknown |
dimension |
cplSources.desktop |
cplSources.desktop |
metric |
cplSources.mobile |
cplSources.mobile |
metric |
cps |
cps |
metric |
cpsSources.Indirect |
cpsSources.Indirect |
dimension |
cpsSources.Unknown |
cpsSources.Unknown |
dimension |
cpsSources.desktop |
cpsSources.desktop |
metric |
cpsSources.mobile |
cpsSources.mobile |
metric |
cpt |
cpt |
metric |
creative |
creative |
dimension |
date |
date |
dimension |
day |
day |
dimension |
dayPart |
dayPart |
dimension |
equivalentImpacts |
equivalentImpacts |
metric |
equivalentTvrs |
equivalentTvrs |
metric |
genre |
genre |
dimension |
grossCost |
grossCost |
metric |
impacts |
impacts |
metric |
ipa |
ipa |
metric |
ipaSources.desktop |
ipaSources.desktop |
metric |
ipaSources.mobile |
ipaSources.mobile |
metric |
ipl |
ipl |
metric |
iplSources.Indirect |
iplSources.Indirect |
dimension |
iplSources.Unknown |
iplSources.Unknown |
dimension |
iplSources.desktop |
iplSources.desktop |
metric |
iplSources.mobile |
iplSources.mobile |
metric |
ips |
ips |
metric |
ipsSources.Annual |
ipsSources.Annual |
dimension |
ipsSources.Brand PPC |
ipsSources.Brand PPC |
dimension |
ipsSources.Direct |
ipsSources.Direct |
dimension |
ipsSources.Generic PPC |
ipsSources.Generic PPC |
dimension |
ipsSources.Indirect |
ipsSources.Indirect |
dimension |
ipsSources.Monthly |
ipsSources.Monthly |
dimension |
ipsSources.Organic Search |
ipsSources.Organic Search |
dimension |
ipsSources.Unidentified PPC |
ipsSources.Unidentified PPC |
dimension |
ipsSources.Unknown |
ipsSources.Unknown |
dimension |
ipsSources.desktop |
ipsSources.desktop |
metric |
ipsSources.mobile |
ipsSources.mobile |
metric |
leadActions.Call |
leadActions.Call |
dimension |
leadActions.Indirect |
leadActions.Indirect |
dimension |
leadActions.New |
leadActions.New |
metric |
leadActions.Returning |
leadActions.Returning |
metric |
leadActions.Unknown |
leadActions.Unknown |
metric |
leadAttribute4 |
leadAttribute4 |
dimension |
leadAttribute4.Call |
leadAttribute4.Call |
dimension |
leadAttribute4.Indirect |
leadAttribute4.Indirect |
dimension |
leadAttribute5 |
leadAttribute5 |
dimension |
leadAttribute5.Indirect |
leadAttribute5.Indirect |
dimension |
leadBaseline |
leadBaseline |
metric |
leadCount |
leadCount |
metric |
leadOrigins.Direct |
leadOrigins.Direct |
metric |
leadOrigins.Indirect |
leadOrigins.Indirect |
dimension |
leadOrigins.Organic |
leadOrigins.Organic |
metric |
leadOrigins.Paid Search |
leadOrigins.Paid Search |
metric |
leadOrigins.Unknown |
leadOrigins.Unknown |
dimension |
leadResponseRate |
leadResponseRate |
metric |
leadSaleConvRate |
leadSaleConvRate |
metric |
leadSources.Indirect |
leadSources.Indirect |
dimension |
leadSources.Unknown |
leadSources.Unknown |
dimension |
leadSources.desktop |
leadSources.desktop |
metric |
leadSources.mobile |
leadSources.mobile |
metric |
leadUplift |
leadUplift |
metric |
length |
length |
metric |
linkKey |
linkKey |
dimension |
market |
market |
dimension |
name |
name |
dimension |
platform |
platform |
dimension |
position |
position |
dimension |
product |
product |
dimension |
programme |
programme |
dimension |
roi |
roi |
metric |
saleActions.Donation |
saleActions.Donation |
dimension |
saleActions.Indirect |
saleActions.Indirect |
dimension |
saleActions.New |
saleActions.New |
dimension |
saleActions.One-Off |
saleActions.One-Off |
dimension |
saleActions.Regular Giver |
saleActions.Regular Giver |
dimension |
saleActions.Returning |
saleActions.Returning |
metric |
saleActions.Signup |
saleActions.Signup |
metric |
saleAttribute4 |
saleAttribute4 |
dimension |
saleAttribute4.Indirect |
saleAttribute4.Indirect |
dimension |
saleAttribute4.One-Off |
saleAttribute4.One-Off |
dimension |
saleAttribute4.Regular |
saleAttribute4.Regular |
dimension |
saleAttribute4.Regular Giver |
saleAttribute4.Regular Giver |
dimension |
saleAttribute5 |
saleAttribute5 |
dimension |
saleAttribute5.Indirect |
saleAttribute5.Indirect |
dimension |
saleCount |
saleCount |
metric |
saleOrigins.Direct |
saleOrigins.Direct |
dimension |
saleOrigins.Indirect |
saleOrigins.Indirect |
dimension |
saleOrigins.Organic |
saleOrigins.Organic |
metric |
saleOrigins.Paid Search |
saleOrigins.Paid Search |
dimension |
saleOrigins.Unknown |
saleOrigins.Unknown |
dimension |
saleResponseRate |
saleResponseRate |
metric |
saleSources.Indirect |
saleSources.Indirect |
dimension |
saleSources.Unknown |
saleSources.Unknown |
dimension |
saleSources.desktop |
saleSources.desktop |
metric |
saleSources.mobile |
saleSources.mobile |
metric |
saleValueActions.Donation |
saleValueActions.Donation |
dimension |
saleValueActions.Indirect |
saleValueActions.Indirect |
dimension |
saleValueActions.New |
saleValueActions.New |
dimension |
saleValueActions.One-Off |
saleValueActions.One-Off |
dimension |
saleValueActions.Regular Giver |
saleValueActions.Regular Giver |
dimension |
saleValueActions.Returning |
saleValueActions.Returning |
metric |
saleValueActions.Signup |
saleValueActions.Signup |
metric |
saleValueAttribute4 |
saleValueAttribute4 |
dimension |
saleValueAttribute4.Indirect |
saleValueAttribute4.Indirect |
dimension |
saleValueAttribute4.One-Off |
saleValueAttribute4.One-Off |
dimension |
saleValueAttribute4.Regular |
saleValueAttribute4.Regular |
dimension |
saleValueAttribute4.Regular Giver |
saleValueAttribute4.Regular Giver |
dimension |
saleValueAttribute5 |
saleValueAttribute5 |
dimension |
saleValueAttribute5.Indirect |
saleValueAttribute5.Indirect |
dimension |
saleValueOrigins.Direct |
saleValueOrigins.Direct |
dimension |
saleValueOrigins.Indirect |
saleValueOrigins.Indirect |
dimension |
saleValueOrigins.Organic |
saleValueOrigins.Organic |
metric |
saleValueOrigins.Paid Search |
saleValueOrigins.Paid Search |
dimension |
saleValueOrigins.Unknown |
saleValueOrigins.Unknown |
dimension |
saleValueSources.Indirect |
saleValueSources.Indirect |
dimension |
saleValueSources.Unknown |
saleValueSources.Unknown |
dimension |
saleValueSources.desktop |
saleValueSources.desktop |
metric |
saleValueSources.mobile |
saleValueSources.mobile |
metric |
salesHouse |
salesHouse |
dimension |
salesValue |
salesValue |
metric |
status |
status |
dimension |
timezone |
timezone |
dimension |
tvrs |
tvrs |
metric |
type |
type |
dimension |
weekStart |
weekStart |
dimension |